Created By: randomsurfer on January 1, 2012 Last Edited By: Arivne on April 26, 2014

Generically Named Store

A store whose name is what it sells

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Trope
This is where a store doesn't have a name apart from telling people what they sell. Having someone's name on the place disqualifies it. Like, Bob's Burgers doesn't count, but if it was just named "Burgers" it would. (That sentence, and this one, wouldn't be on the trope page, I'm just putting it here for now to help clarify.)

Examples

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    Advertising 
  • Sometimes, TV commercials will feature such a store as an example of a competitor that's lacking. One ad for Burger King in the mid-70s, during their "Have it Your Way" campaign, depicted a kid entering a fast-food place called "Hamburgers and Shakes" and asking for a burger with no pickles. (They apparently refused; the boy is shown dejectedly flicking the pickles off his burger.)

     Comedy 
  • In Andy Griffith's Stand-Up Comedy routine "What it was was Football" he gets 2 hot dogs and a big orange drink at a place with "a big sign that says, 'Get Something to Eat Here.'"

     Comic Books 
  • In the Warrior Cats graphic novel The Rise of Scourge, there's a building in the background called "Burger Shack".

     Film 
  • In eXistenZ, the characters go to a country gas station called "Country Gas Station."
  • The Matrix is full of this, though mostly in advertising for such trademarked products as "Milk" and "Beef".
  • In The Girl in Gold Boots (as made famous by Mystery Science Theater 3000), there's a diner whose name is simply "EAT".
  • UHF has a commercial for "Spatula City".

     Literature 

     Live Action TV 
  • Corner Gas: The titular shop is a gas station. On a corner.
  • On Parks and Recreation, Ron's favorite store Food and Stuff, which seems to be a combination grocery store and hardware store. ("I love Food and Stuff. It's where I buy all my food. And most of my stuff.")
  • In the early years of Dallas Pam Barnes worked at a clothing retailer literally called 'The Store'.

     Music 
  • In the song "Martian Boogie" by Brownsville Station the narrator runs into a Martian at his favorite dining establishment, a Greasy Spoon called "EATS."

     Web Video 
  • The LoadingReadyRun sketch "Johny Four" had the titular Johny tell the story of how he went to the local bar called Bar where he ordered a Beer brand beer which was served to him by a bartender named Bartender.

     Western Animation 
  • Megas XLR brings up buildings that get destroyed like the Homework and Brussel Sprouts Factory and the Shrapnel Factory.
  • Arthur. There are two ice cream stores that the kids go to: "The Sugar Bowl" and "The Ice Cream Shop." The latter would be an example.
  • The Simpsons. the airport has a bookstore called "Just Crichton and King." When Hans Moleman asks for something by Robert Ludlum he gets thrown out.
  • My Little Pony: Friendship Is Magic has a store called Quills And Sofas. Try guessing what they sell.
  • On Tom Goes To The Mayor, Tom opened a store called "Big Cups", which only sold big cups.
  • In The Amazing World of Gumball episode "The Spoon" Larry refers to the gas station the Wattersons go to simply as the Gas Station.
  • In Scooby-Doo, the malt shop the gang hangs out at is, in fact, called Malt Shop.
  • An episode of The Powerpuff Girls has the family go grocery shopping at "Store". The girls ask to buy cereals titled "These", "Better", and a different cereal called "These".

    Real Life 
  • Every shop in the USSR, since they all were state-owned and didn't need any brand names.
  • There is a chain of stores known as The Sock Shop. They sell basic undergarments, most notably socks.
  • Burgers And Cupcakes [1]
  • Just Burgers [2]
  • Just Socks
  • There is a burger chain called Cheeburger Cheeburger that sells Cheese burgers
  • Just Pants was a chain store.
  • In Prince George's County, MD, the local transit authority calls their bus system, "The Bus".

Community Feedback Replies: 44
  • January 2, 2012
    Duncan
    A couple of Real Life places:
    • Burgers And Cupcakes [1]
    • Just Burgers [2]
  • January 2, 2012
    randomsurfer
    In Andy Griffith's Stand Up Comedy routine "What it was was Football" he gets 2 hot dogs and a big orange drink at a place with "a big sign that says, 'Get Something to Eat Here.'"
  • January 2, 2012
    Generality
    The Matrix is full of this, though mostly in advertising for such trademarked products as "Milk" and "Beef".
  • January 3, 2012
    CodeMan38
    In The Girl In Gold Boots (as made famous by Mystery Science Theater 3000), there's a diner whose name is simply "EAT".
  • January 3, 2012
    Zuxtron
    My Little Pony Friendship Is Magic has a store called Quills And Sofas. Try guessing what they sell.
  • January 3, 2012
    DracMonster
    • UHF has a commercial for "Spatula City". Does that count?

    You Are What You Sell as a possible title
  • January 3, 2012
    c0ry
    Can anybody recall if Quillan (from The Pendragon Adventure) had shops named like this? I remember that the goods were, but I'm not certain about the stores.
  • January 4, 2012
    Arivne
    From the Severely Specialized Store page:

    Western Animation

    Real Life
    • Just Socks

    Some of the other examples on that page may be this trope but the examples aren't written clearly enough to be sure.
  • January 4, 2012
    ChunkyDaddy
    Real Life
  • January 6, 2012
    tvtroper98
    Captain Underpants has a store called "Everything Except Fabric Softener."
  • January 6, 2012
    ThreeferFAQMinorityChick
    Would Needful Things count? I know it's not so straightforward, but the name is what it sells. Basically, the customer walks into the store, has a pleasant chat with Mr. Gaunt, selects an item, and settles a payment with him, which includes a sum of money and a prank.
  • January 6, 2012
    WackyMeetsPractical
  • March 27, 2012
    randomsurfer
    Can overlap but not the same thing IMO.
  • March 27, 2012
    spideydude
    • Corner Gas: The titular shop is a gas station. On a corner.
  • March 27, 2012
    Dawnwing
    Literature:
    • In the Warrior Cats graphic novel The Rise of Scourge, there's a building in the background called "Burger Shack".

    Western Animation:
    • In Scooby Doo, the malt shop the gang hangs out at is, in fact, called Malt Shop.
  • March 27, 2012
    Michael
    Also in real life, as well as Just Socks there is a chain of stores known as The Sock Shop. They sell basic undergarments, most notably socks.
  • March 27, 2012
    Alvin
    In Real Life, I've seen pictures of a store (I'm told no longer exists) called 'Alcohol Tobacco and Firearms' but that may not count because it's clever.
  • March 27, 2012
    TropeEater
  • March 27, 2012
    aurora369
    Every shop in the USSR, since they all were state-owned and didn't need any brand names.
  • July 21, 2012
    randomsurfer
    ^^@TropeEater: are you saying you don't think this is tropable?
  • July 21, 2012
    DennisDunjinman
    An Episode of The Powerpuff Girls had the family go grocery shopping at "Store". The girls asked to buy cereals titled "These", "Better", and a different cereal called "These".
  • July 21, 2012
    RossN
    In the early years of Dallas Pam Barnes worked at a clothing retailer literally called 'The Store'.
  • July 21, 2012
    SquirrelGuy
    Just Pants was a chain store
  • July 21, 2012
    SquirrelGuy
    Sometimes, TV commercials will feature such a store as an example of a competitor that's lacking. One ad for Burger King in the mid-70s, during their "Have it Your Way" campaign, depicted a kid entering a fast-food place called "Hamburgers and Shakes" and asking for a burger with no pickles. (They apparently refused; the boy is shown dejectedly flicking the pickles off his burger.)
  • July 22, 2012
    Lawman592
    In Real Life, there are (or have been) restaurants that have large signs saying "EAT" on the outside. However, they often have actual names as well.
  • July 22, 2012
    electronshock
    In eXistenZ, the characters go to a country gas station called "Country Gas Station"
  • July 22, 2012
    MorganWick
    I suspect this is Truth In Television in small towns, but I'm not sure if I'm just thinking of Hollywood depictions thereof.
  • July 31, 2012
    SquirrelGuy
    This tropers great-aunt had a shoe store, and the sign over the strip center read, quite simply, "Shoes". But if you called on the phone, you'd hear them answer "Cancellation Shoes". (Specialized in discontinued, and thus discounted, footwear.)
  • August 1, 2012
    MrRuano
    Megas XLR brings up buildings that get destroyed like the Homework and Brussel Sprouts Factory and the Shrapnel Factory.
  • August 2, 2012
    triassicranger
    @Lawman592: That's the name of a cafe chain, isn't it (at least in England)?
  • August 2, 2012
    nielas
    • The Loading Ready Run sketch "Johny Four" had the titular Johny tell the story of how he went to the local bar called Bar where he ordered a Beer brand beer which was served to him by a bartender named Bartender.
  • September 21, 2012
    SquirrelGuy
    Not really a store, but in Prince George's County, MD, the local transit authority calls their bus system, "The Bus".
  • September 21, 2012
    Vir
    In The Amazing World Of Gumball episode "The Spoon" Larry refers to the gas station the Wattersons go to simply as the Gas Station.
  • September 21, 2012
    Random888
    On Parks And Recreation, Ron's favorite store Food and Stuff, which seems to be a combination grocery store and hardware store. ("I love Food and Stuff. It's where I buy all my food. And most of my stuff.")
  • April 12, 2014
    Arivne
    • Added a line separating the Description and Examples sections.
    • Added blank line(s) between Examples media sections for readability.
    • De-capitalized "Episode".
  • April 12, 2014
    StarSword
    Real Life:
    • Justified with Greensboro, North Carolina's Beef Burger, a name which looks redundant at first glance. It actually used to be part of a B-list chain called "Biff Burger", but then the chain and most of the franchises were bought by Burger King and the name of the Greensboro store had to be changed for copyright reasons.
  • April 13, 2014
    mimitchi33
    This happens in the Garfield And Friends episode "Mini-Mall Manners", where each store in the mall Garfield takes us to is named after what they sell.
  • April 19, 2014
    MercenX
    Simpsons: After finding "the Answer", Mrs Krabapple opens her own muffin shop only to find that muffin shops are beginning to the line the street. One of them is named simply "Muffin Shop."
  • April 26, 2014
    Dalillama
    Real Life:
    • This actually happens a fair amount, particularly for certain products. It's not uncommon to see signs for 'Liquor Store' or 'Smoke Shop' in many places, for instance.
  • April 26, 2014
    justanotherrandomlurker
    Film

    Western Animation
    • Johnny Bravo. Johnny buys his favorite brand of hairgel at The $1.03 Store, where everything in the store is sold at the price of $1.03... even items that need a price check are $1.03.
    • Rockos Modern Life. Rocko works at a small comic book store known as, "Kind-Of-A-Lot-O-Comics" (this after previously being fired from a Wal Mart-sized comic shop called, "Super-Lot-O-Comics").

    Real Life
    • Before it rebranded itself, Dollar Tree was known as the wordy, Everything's A Dollar Store. "Everything's a dollar" is still their slogan, however.
  • April 26, 2014
    DAN004
  • April 26, 2014
    justanotherrandomlurker
    Isn't the PPG example also partly a lampshaded Exactly What It Says On The Tin?
  • April 26, 2014
    SquirrelGuy
    TV: On Seinfeld, the cast regularly visits a restaurant called "Restaurant". The other wiki says that a few early episodes did show the full neon sign in the establishing shots that read "Tom's Restaurant", but the vast majority of shows clearly avoided the "Tom's" on the sign. WMG says that this was keeping with the "show about nothing" theme.
  • April 26, 2014
    justanotherrandomlurker
    ^ Actually, in-universe, the restaurant was known as Monk's Coffee Shop, though the characters usually informally refered to it as just, "The Coffee Shop."

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