This is where a store doesn't have a name apart from telling people what they sell. Having someone's name on the place disqualifies it. Like, Bob's Burgers
doesn't count, but if it was just named "Burgers" it would. (That sentence, and this one, wouldn't be on the trope page, I'm just putting it here for now to help clarify.)
- Arthur: There are two ice cream stores that the kids go to: "The Sugar Bowl" and "The Ice Cream Shop." The latter would be an example.
- The Simpsons: the airport has a bookstore called "Just Crichton and King." When Hans Moleman asks for something by Robert Ludlum he gets thrown out.
- Seen It a Million Times in works when people drive a long time on the highway and stop for food at a place called "Food" or "Eats," or fill up the tank at a place called "Gas." Usually in giant neon letters.
- In the song "Martian Boogie" by Brownsville Station the narrator runs into a Martian at his favorite dining establishment, a Greasy Spoon called "EATS."