Created By: Scuba Air Surfer on August 19, 2009
Troped

Trailer Joke Decay

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This is likely a Subjective Trope since Your Mileage May Vary.

We all know trailers are intended to promote their production and do this they will invariably use notable scenes depending on the type of movie, in the case of a comedy Crowning Moment of Funny scenes maybe selected. When first seen the desired reaction probably occurs, the audience will "laugh out loud" it were. All fine and good but this trailer(s) is constantly airing and/or streaming you're inevitably going to see it more than once meaning you're going to be seeing that same amusing scene over and over.

When it comes to finally seeing the movie/show and that rib-tickling scene plays out you notice that the gag isn't doing it for you in fact you may find yourself thinking that it's kinda lame - this ladies and gentlemen is Trailer Joke Decay. Additionally, it maybe due to the unfortunate exposure to a Memetic Mutation of the gag, or it can be both a case of Never Trust a Trailer and Trailers Always Spoil oddly enough

Expect that almost every comedy movie will fall victim to this.

As noted, related to Never Trust a Trailer and Trailers Always Spoil (or possibly a subtrope, no consensus yet).

  • The trailer for My Big Fat Wedding highlighted the scene where Nina Vardola's character slams onto the ground due to her still holding onto phone, come screening time not so funny.
  • Lex Luthor saying, "Wrong!" to Lois Lane might have been the only thing This Troper enjoyed about Superman Returns, but not only was it overexposed in the trailer, it was already an internet meme weeks before the damn move even aired. So I didn't enjoy anything about Superman Returns, thank you internet.
  • While not a comedy film, not every ad ever for the sixth Harry Potter film included this humorous exchange:
    Hermione: Hey, she's only interested in you because she thinks you're the Chosen One!
    Harry: But I am the Chosen One!
    [SMACK]
  • The "We are actors, not astronauts!" line from Galaxy Quest.
  • Spider-Man's "You're not Superman, you know."
  • Men in Black II had an ad lib from Will Smith concerning the autopilot driver for their vehicles. Even the director was upset because he felt it ruined the joke by showcasing it ahead of time.
    Kay: Does that come standard?
    Jay: It used to come with a black guy but he kept getting pulled over.
  • The Master of Disguise: "Am I not turtley enough for the Turtle Club? Turtle, turtle!" (Ed: Wasn't this film full of lame jokes anyway? - Never seen it)
  • It would be in remiss not to mention the trailers promoting any of the novel masterpieces by Jason Friedberg & Aaron Seltzer. Ever.
  • Of course Your Mileage May Vary, but the Year One trailer pretty much played it straight by overexposing every funny moment.
  • Ice Age suffers from this. Many of the Scratch-related jokes were already run in the trailers, seriously deminishing their humor value when finally seen on the big screen.
  • This is thankfully averted with Pixar's movies by using extraneous footage not used in the final product e.g. The Incredibles trailer has the belt buckle ricocheting everywhere and taking out the lights - this did not stay in their movie.
    • Though there have been exceptions particulary during the movie's completion as seen with the final trailers for Up and the "squirrel" gag.
  • Spider-Pig...apparently, just Spider-Pig.

Community Feedback Replies: 17
  • August 4, 2009
    Roihu
    I'm not sure, but didn't the Pixar movies subvert this by not using the jokes they had on trailers on the actual movies? I'm pretty sure at least Up did.
  • August 4, 2009
    AlexThePrettyGood
    Ice Age suffers from this. Many of the Scratch-related jokes were already run in the trailers, seriously deminishing their humor value when finally seen on the big screen.
  • August 4, 2009
    Roihu
    And it should go without saying that almost every single comedy movie will do this at least once.
  • August 4, 2009
    TheAesthete
    Lex Luthor saying, "Wrong!" to Lois Lane might have been the only thing I enjoyed about "Superman Returns," but not only was it overexposed in the trailer, it was already an internet meme weeks before the damn move even aired. So I didn't enjoy anything about "Superman Returns," thank you internet.
  • August 4, 2009
    random surfer
    Related to, if not just plain is, Trailers Always Spoil.
  • August 4, 2009
    Unknown Troper
    Not a comedy film, not every ad ever for the sixth Harry Potter film included this humorous exchange:
    • Hermione: Hey, she's only interested in you because she thinks you're the Chosen One!
    • Harry: But I am the Chosen One!
    • [SMACK]
    Weeks before the movie was out, the MuggleNet Caption Contest had turned into a minor meme.
  • August 4, 2009
    henke37
    This is a clear subtrope of Trailers Always Spoil.

    Horthon was notable for showing the bridge scene without the closeup shots in the trialer. Yes, it is funny without them, but it's even more fun to see what's going on in the city at the same time.
  • August 4, 2009
    Virt V9
    I humbly submit for your consideration: Spider-Pig

    Actually I have yet to get around to actually seeing the Simpsons Movie, so maybe Spiderpig has other jokes, but all I know is that by the time the ads were over, I hated that joke with a passion, and it was the first thing that jumped to mind.
  • August 4, 2009
    Unknown Troper
    "We are actors, not astronauts!" from Galaxy Quest.

    "You're not Superman, you know." from Spider-Man 1.
  • August 4, 2009
    occono
    Second Spider-Pig.
  • August 5, 2009
    Scuba Air Surfer
    Due to it's adulation i will graciously accept the submitted article of a one Spider-Pig...as well as the others.
  • August 5, 2009
    Nate the Great
    I'm glad that Pixar doesn't do this. My favorite bit from The Incredibles trailer is the belt buckle ricocheting everywhere and taking out the lights. Had it stayed in the movie the gag would've grown stale very quickly.
  • August 7, 2009
    KJMackley
    Men In Black II had an ad lib from Will Smith concerning the autopilot driver for their vehicles. Even the director was upset because he felt it ruined the joke by showcasing it ahead of time.
    Kay: Does that come standard?
    Jay: It used to come with a black guy but he kept getting pulled over.

    And many times it ends up as Never Trust A Trailer, where the joke comes from merging two different scenes together to make the joke, or even using a different take than what was in the movie. The Spiderman "You're not Superman" cut to Peter looking worried, which was actually him realizing Mary Jane was in trouble. And the Bruce Willis movie The Kid had his younger self screaming "I grow up to be a loser!" while the movie had a much more subtle take on it.
  • August 7, 2009
    BrainSewage
    The Master of Disguise: "Am I not turtley enough for the Turtle Club? Turtle, turtle!"
  • August 10, 2009
    rjung
    To corroborate with Rothu above: Pixar's first teaser trailers for new movies are always composed with in-work footage and assets -- they can't spoil stuff from the movie because it's not done yet (When The Incredibles belt-buckle teaser was made, the only thing they had in a user-viewable state was Mr. Incredible and the room he was in). Pixar ends up averting this trope because they have no other choice.

    Also note that when a new Pixar movie is nearing completion, their trailers can fall prey to this trope, because there's more available footage to choose from. The final trailers for Up loved Dug's "SQUIRREL!" joke, for instance.
  • August 13, 2009
    Unknown Troper
    See also: Every single "joke" in any Seltzerberg movie.
  • August 14, 2009
    FairyGodmoose
    Year One, at least in my opinion. The trailers didn't just overexpose a funny moment, they overexposed EVERY funny moment.

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