Advertising By Association YKTTW Discussion
|Advertising By Association|
Work B is promoted based on its connection to Work A
A Coming Attractions trope. When a creator is maybe not prominent enough to carry a title on their own, but their work is popular and/or widely loved enough to mean something, the promoters of their latest project will highlight their track record to sell this new thing to people. Sometimes it does give the audience some clues as to what they might expect — a signature line, a Creator Cameo, other tropes said creator is known to utilize. Can lead to Director Displacement in films and television when the "creator" is a producer - as this name immediately becomes associated with the work, people not bothered to look any further than promotional material will only know them as the creator of it and perpetuate both the displacement and the future of works being promoted by their name as they become more spoken of. Sometimes may be used as a way to Polish The Turd. May take the form of:
- From the writer/director/creator of...
- From the studio that brought you...
- From the producer of... - Some people take this as a sign that they had nothing else to sell the audience on.
- From the Award Winning creator of... - For when they really want to highlight the creator's prestige.
- From the maker/s of... - They did something important on that film, had a little involvement with this one.
ExamplesAnime and Manga
- The newest release of Revolutionary Girl Utena announces on the box that it's from one of the creators of Sailor Moon: Kunihiko Ikuhara.
- David Kirschner
- Advertisements for the film Once Upon a Forest said it was "from the creator of An American Tail". This was possibly done to mislead people into thinking it was a Don Bluth film, which it wasn't; David Kirschner produced both films (and came up with the initial idea for An American Tail).
- Some of the trailers for The Pagemaster also said "From the creator of An American Tail" at the beginning. It was also produced by Kirschner.
- Many second-rate CGI movies are often labelled as "from the producers of Shrek". That producer in question is John H. Williams, who also produced Valiant, Happily N'Ever After and Space Chimps.
- Coraline was promoted as "From the director of The Nightmare Before Christmas", leading many people believe that the movie is by Tim Burton. Actually, it's Henry Selick who directed both movies, and Burton was only the producer of The Nightmare Before Christmas and had no involvement in Coraline.
- Dreamworks Animation movies are often advertised this way, referencing previous Dreamworks All CGI Cartoons, Shrek being usually one of them.
- Ads for Pixar movies tend to reference previous Pixar films in this manner.
- Seltzer and Friedberg advertized Date Movie, among others, as produced by "two of the six writers of Scary Movie."
- Edgar Wright
- Sightseers is "From the makers of Hot Fuzz, Paul & Shaun of the Dead". Of course, Wright only produced this film, not wrote and directed it. Note that The World's End isn't on that list because, though complete, hadn't been released yet and that Scott Pilgrim vs. The World isn't because the film was targeted at British audiences, the genre of the film is much more like the Blood and Ice Cream Trilogy, Rule of Three, and the marketing department may have wanted to noncommittally suggest that Simon Pegg and Nick Frost would be in it.
- The DVD case of Scott Pilgrim vs. The World also reminds you that it's "from the director of Shaun of the Dead and Hot Fuzz".
- Advertisements for The Interview said it was "From the Western capitalist pigs who brought you Neighbors and This Is the End".
- John Landis. The poster for An American Werewolf in London proclaimed "From the director of Animal House...A different kind of animal."
- Battleship was proudly declared as coming "From Hasbro, the company that brought you Transformers", in spite of neither film being actually made by the same studio (note:Hasbro's film division just develops the concepts for other studios. Also, they didn't create the original Battleship game, they just bought out the owners).
- When the movie remake of ''Land of the Lost'' came out in 2009, Universal Studios released the 1970 movie adaptation of H.R. Pufnstuf, on DVD, which contained a blurb on top of the front cover stating, "From the Producers of Land of the Lost" (Even though Sid & Marty Krofft completely created both series).
- Pirates of the Caribbean
- The reboot of The Lone Ranger had trailers boasting that it was from producers Jerry Bruckheimer and Gore Verbinski, the people behind Pirates of the Caribbean. But instead of stating that outright, they just show the Pirates logo.
- Trailers for King Arthur said "From Jerry Bruckheimer, the producer of Pirates of the Caribbean".
- The new Teenage Mutant Ninja Turtles (2014) put Michael Bay as the most prominent name in the marketing, despite being only one of a half dozen producers, because his name was also the most notable.
- Upcoming film Child 44 is being promoted as having been produced by Ridley Scott.
- Fantastic Four (2015)'s trailer and poster promote "From the studio that brought you X-Men: Days of Future Past", despite sharing none of the same directors, producers, writers, etc.
- The 2015 film Jem and the Holograms says in the trailer it's "From the studio that brought you Pitch Perfect and the director of Never Say Never."
- Fred Saberhagen wrote the Novelization of the film Bram Stokers Dracula. He offered to also write the novelization of Mary Shelley's Frankenstein just so the cover could say "Mary Shelley's Frankenstein: by the author of Bram Stoker's Dracula."
- Exceedingly common in literature, with the cover frequently advertising something akin to "from the New York Times bestselling author of Insert Book Here."
- Other common promotions include "by the bestselling author of the book that was made into a successful movie" or even "by the author of the bestselling franchise, of which this book is the next instalment".
- The two series Seekers and Survivors are advertised as "From the author of the #1 nationally bestselling Warriors series" right on the covers. For Survivors, fans consider this rather misleading: while Warriors and Seekers have shared the same group of writers and editors under the pen name Erin Hunter for a decade, Survivors has an entirely new team and isn't connected to any of the people responsible for the other two series.
- John Norman's non-Gor novels have the blurb by the author of the Gor novels on the cover, where the Gor books say "the xth book in the Counter-Earth saga."
- At least two books by renowned children's author Syd Hoff — "Julius" and "Sammy the Seal" — had the line "(By the) author of Danny and the Dinosaur" somewhere on the cover of some editions.
- News articles about I AM I's lead singer, ZP Theart, tend to introduce him as DragonForce's ex-singer.
- Recent no-man albums tend to include a sticker that says : "no-man are: steven wilson (porcupine tree) and tim bowness". Which is ironic considering that Wilson considers no-man his main project.
- The packaging of the first wave of Hero Factory sets had a label boasting "From the makers of BIONICLE!"
- Funimation uses the "from the studio" variant in quite a few of its trailers.
- When Danny Phantom got its first promo, the creators of Fairly Oddparents were mentioned.
- The Screen Junkines Honest Trailers will frequently lampoon this.
- Examples include describing The Lord of the Rings trilogy as "From the director of the King Kong Universal Studios ride", or Prometheus as "From the director of all those Russell Crowe movies you never saw, and the writer of Lost's unsatisfying final episode".
- M. Night Shyamalan. After Earth is "From the director of... Oh god, not him again."
- The first paragraph of Super Paper Mario X starts with a "Creator of" example, like a trailer for a movie, but a Record Needle Scratch occurs halfway through, with the author assuring that "this is not a movie."
- The Futurama episode "Why Must I Be a Crustacean in Love?" parodies this by having its opening caption read "From the Network that Brought You The Simpsons." (They could have made a big deal out of Matt Groening's name being on the cover of both shows, but they offer their then-shared home on Fox as the key similarity instead.)
- Parodied in Family Guy, in an unaired cutaway gag from season 9, "Road to the North Pole".
Stewie: (to Brian) You tried to trick me! Like those commercials for upcoming movies.(cut to Stewie watching TV in the living room)Announcer: This summer, from the guys who brought you Superbad comes a hilarious new comedy.Stewie: Uh, I hate when they do that. Which guy? You know it could be the writers or the guys in the wardrobe department, they don't specify.(Stewie changes the channel)Announcer: From the studio that brought you Wedding Crashers.Stewie: Uh, who cares? It's sure a broad association.(Stewie changes the channel)Announcer: From the species that brought you Talladega Nights.Stewie: Oh what, humans? Who else is making movies?Announcer: From the same molecular elements that brought you Forgetting Sarah Marshall.Stewie: What?Announcer: ...and air!Stewie: Fuck off!
- The trailer for Dudley Do-Right: "From the creator of George of the Jungle, and the star of George of the Jungle, and the acclaimed director who saw George of the Jungle.
- Parodied by the 2007 Spanish-Italian animated film Donkey Xote. The film had a lot of similarities with Shrek, bordering on plagiarism. Its creators lampshaded this, promoting the film as "From the producers who saw Shrek".
- Not Necessarily The News once ran a clip of fireworks set to orchestral music while an announcer delivered a bombastic introduction one word at a time. "From! The makers! Of! Police! Academy! 2! Comes!" Cut to an all black screen, music stops. "Nothing of importance."
- During the Midnight Screenings of The Avengers, while joking about how Battleship flaunts "From the company that brought you Transformers", they come up with a better tagline: "From the language that brought you Hamlet".
- Parodied in the "Uncle Grandpa Babies" segment with "From the network that brought you Adventure Time and Steven Universe."
- Homestar Runner: The Peasant's Quest preview advertises it as being "from the company that made that game Trogdor, and that game Rabbit Algebra". (Trogdor was already a playable game on the website, but Rabbit Algebra was made up as a joke just for this trailer and was never playable.)