The TV show suddenly engages in a discussion with the protagonist as a mild Mind Screw.
Do We Have This One?? While enjoying a quiet evening at home, Bob just decides to leave the TV on while doing something else- until suddenly, his attention is drawn to the tv screen. Did that newscaster just call out his name? It wasn't just his imagination- now the TV show is directly addressing him and replying to his questions. Cue the creepy music. Can be the caused by Gaslighting and Sinister Surveillance or the character just being a genuine Cloudcuckoolander.
"And that concludes our program for the day. Don't forget to turn your TV off, Bob..."