... a CEO behaves theatrically
Up For Grabs A Rockstar CEO is a CEO character, usually of a technology company, who holds conferences and product launches that wouldn't be unfamiliar to stadium rock bands; fireworks, pyrotechnics, troupes of dancing girls and possibly large posters / cutouts of the CEO himself. The CEO usually has a big, showy entrance to the stage; parachuting, teleporting, or otherwise acts like a Large Ham. He is usually adored by the companies customers. The product he's launching or promoting is frequently secondary to the attention focused on the CEO.