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1* CashCowFranchise: The original game was released as a love letter to the classic platforming roots, and ended up becoming the '''second''' best selling Mario Platformer of all time [[note]]Second only to the ''original'' Super Mario Bros.[[/note]] The Wii version ended up becoming the '''third.''' It's now reached the point where the New Super Mario Games regularly outsell their 3D counterparts.
2* DuelingWorks: ''VideoGame/NewSuperMarioBrosWii'' to ''VideoGame/RaymanOrigins'' (and to a lesser extent, ''VideoGame/SonicTheHedgehog4'') and ''VideoGame/NewSuperMarioBrosU'' to ''VideoGame/RaymanLegends''.
3* TheMerch: Many modern Mario merchandise is branded with the games' aesthetics.
4* PropRecycling: All games share the most of their VideoGameSettings and visual style with the original ''VideoGame/NewSuperMarioBros1'' The latter two games, ''VideoGame/NewSuperMarioBros2'' and ''VideoGame/NewSuperMarioBrosU'' ''heavily'' recycle visual and musical assets from ''VideoGame/NewSuperMarioBrosWii''. Of particular note, ''2'' recycles ''almost all'' of its assets from ''Wii'', with only the bone and gold enemy variants and three bonus world map themes not being recycled.

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