- Cash-Cow Franchise: The original game was released as a love letter to the classic platforming roots, and ended up becoming the second best selling Mario Platformer of all time note The Wii version ended up becoming the third. It's now reached the point where the New Super Mario Games regularly outsell their 3D counterparts.
- Dueling Works: New Super Mario Bros. Wii to Rayman Origins (and to a lesser extent, Sonic the Hedgehog 4) and New Super Mario Bros. U to Rayman Legends.
- The Merch: Many modern Mario merchandise is branded with the games' aesthetics.
- Prop Recycling: All games share the most of their Video Game Settings and visual style with the original New Super Mario Bros. The latter two games, New Super Mario Bros. 2 and New Super Mario Bros. U heavily recycle visual and musical assets from New Super Mario Bros. Wii. Of particular note, 2 recycles almost all of its assets from Wii, with only the bone and gold enemy variants and three bonus world map themes not being recycled.
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