History YMMV / UltimateMarvel

** The Ultimate Galactus Trilogy featured Ultimate ComicBook/MistyKnight, a character who had not been used by Marvel since the 1970s. After this appearance, she was brought back into the mainstream Marvel universe as well.

** Have you ever heard about the original Bombshell? No? A blonde and muscular stoic terrorist, who used actual bombs? Not ringing any bells? Don't worry, she only appeared in the short-lived ''Hawkeye'' miniseries in 1983, and then suffered the ChuckCunninghamSyndrome. [[Characters/MilesMorales Bombshell]] only took the name and the explosions motif from her, and nothing else. She was brought to the mainstream comics alongside Miles' cast and joined the Champions in 2019. And no, nobody asked about the "original" Bombshell during this.

** Ultimate Wolverine's creepy seducing of teenage and adolescent girls was intended to paint him as a "bad boy" and ladies' man, but especially after the [=#MeToo=] and Time's Up movements, he comes across as a creepy sexual predator and pedophile. His seduction and fixation on Jean Grey, who at the very least was of legal age, was bad enough but he later [[spoiler:frags Cyclops to MurderTheHypotenuse and then lies about doing so to Jean]]. His behavior when he is trapped in Peter's body (a situation caused by Jean Grey because he tried to creep on her again) has him [[spoiler:trying to take advantage of Peter's relationship with MJ to apparently do something lewd with her]], making him come across as an attempted rapist.

** Most fans had really bad reactions toward Ultimate ComicBook/{{Deadpool}}, due to him being a psychopathic human supremacist rather than the CrazyAwesome ChaoticNeutral AntiHero character from the mainstream.

* OnlyTheCreatorDoesItRight: DarknessInducedAudienceApathy aside, the stuff written by Creator/MarkMillar or Creator/BrianMichaelBendis (maybe also Creator/WarrenEllis) seem to be the only Ultimate books that were consistently successful and what got new fans on board. This is lampshaded in ''Ultimate Comics: Avengers'' where Nick Fury comments on how much shit had gone down the minute [[AuthorAvatar he]] left.

** Have you ever heard about the original Bombshell? No? A blonde and muscular stoic terrorist, who used actual bombs? Not ringing any bells? Don't worry, she only appeared in the short-lived ''Hawkeye'' miniseries in 1983, and then suffered the ChuckCunninghamSyndrome. [[Characters/MilesMorales Bombshell]] only took the name and the explosions motiff from her, and nothing else. She was brought to the mainstream comics alongside Miles' cast, and joined the Champions in 2019. And no, nobody asked about the "original" Bombshell during this.
* AuthorsSavingThrow: In Doctor Doom's last adventure in ''Ultimate Fantastic Four'', he was stranded in the zombieverse. Loeb seems to have skipped that part as he gave no explanation about his presence in ''Ultimates 3''. And then he was killed at the end of ''Ultimatum''. This was all fixed in ''Ultimate FF'', with the return of Van Damme, and the clarification that the guy used by Loeb was actually Mary Storm posing as him.

** In one of the last issues of ''ComicBook/UltimateFF'' we learn about an alternate universe, which seems to be basically the same than the Ultimate one, except that the local characters are [[AnthropomorphicAnimalAdaptation Anthropomorphic Animal Adaptations]]. It's as bizarre as it sounds and then some.
** ''Ultimate Adventures''. It was an odd Batman and Robin parody, and was never referenced by any other Ultimate titles.

** ComicBook/MilesMorales is perhaps the most famous example in the Ultimate Universe, and one of the few characters to migrate over to the 616 universe after the events of ''ComicBook/SecretWars2015''. While still a fairly recent creation, he already has a prominent presence in pop culture, with [[WesternAnimation/SpiderManIntoTheSpiderVerse a central role in an animated film]] and being referenced in the MCU, several appearances in cartoons, video games (mainly [[VideoGame/SpiderManPS4 the 2018 PS4 game]] and [[VideoGame/SpiderManMilesMorales eventually getting his own]]), a young adult novel, and other merchandise, establishing himself as a new yet integral part of the overall Spider-Man mythos.

** When the Ultimate Universe was first started,there were some rumblings and rumors among fans that Marvel was going to use it to reboot/replace the mainstream universe. Years later, this ended up basically happening [[{{ComicBook/New52}} over at DC]].

** Similarly, Ultimate Wolverine is also widely hated both fans of his mainstream counterpart and of the Ultimate Universe for his creepy sexual acts and obsessions. See ValuesDissonance below for more details.

** After the line's huge success in its early days, Marvel started incorporating some of its stylistic trademarks (e.g the more cinematic pacing and storytelling) into its main universe (under the pens of Creator/MarkMillar and Creator/BrianMichaelBendis to boot), thus leaving the Ultimate Universe without a distinct voice. This is one of the main reasons that led to Ultimate Marvel's sales decline in the mid-late 00's.

** After ''Ultimate Power'', Zarda of ''Supreme Power'' travels over to the Ultimate universe to "keep an eye" on the Ultimates. She proceeds to do nothing of any real value, before leaving again at the end of ''New Ultimates''. Making this all the more baffling was that Jeph Loeb was the one who brought her there and then wrote her out again (a decisions which, rather infuriatingly, meant that they screwed up the plans for ''ComicBook/SupremePower'' for '''nothing''').

** Have you ever heard about the original Bombshell? No? A blonde and muscular stoic terrorist, who used actual bombs? Not ringing any bells? Don't worry, she only appeared in the short-lived ''Hawkeye'' miniseries in 1983, and then suffered the ChuckCunninghamSyndrome. ComicBook/{{Bombshell}} only took the name and the explosions motiff from her, and nothing else. She was brought to the mainstream comics alongside Miles' cast, and joined the Champions in 2019. And no, nobody asked about the "original" Bombshell during this.

** The Ultimate Universe also largely took a more cynical and DarkerAndEdgier approach to the portrayal of it's heroes outside of Spider-Man. It was extremely common for the heroes to be openly antagonistic of one another, right down to the Ultimates even offering a more authoritarian take on The Avengers. Naturally this ended up becoming a trend that the main Marvel Universe latched onto to starting around the time of ''ComicBook/AvengersDisassembled'' release in the mid 2000s through the late 2010s with ''ComicBook/SecretEmpire''. This duration saw greater emphasis put on the [[LetsYouAndHimFight mistrust and conflict between heroes]]. As a side effect this has caused a rather negative outlook on the Ultimate Universe in hindsight from people who ''only'' see it as a CrapsackWorld.

** Ultimate ComicBook/NickFury, so much that he is currently better known than the Caucasian mainstream version; he was even used for [[Franchise/MarvelCinematicUniverse the movie adaptations]] albeit his personality there is nothing like his Ultimate characterization.

** The Ultimate Universe also largely took a more cynical and DarkerAndEdgier approach to the portrayal of it's heroes outside of Spider-Man. It was extremely common for the heroes to be openly antagonistic of one another, right down to the Ultimates even offering a more authoritarian take on The Avengers. Naturally this ended up becoming a trend that the main Marvel Universe latched onto to starting around the time of ''ComicBook/AvengersDisassembled'' release in the mid 2000s through the late 2010s with ''ComicBook/SecretEmpire''. This duration saw greater emphasis put on the [[LetsYouAndHimFight mistrust and conflict between heroes]]. As a side effect this has caused a rather negative outlook on the Ultimate Universe in hindsight from people who ''only'' see this as what the Universe produced.

** ComicBook/MilesMorales is perhaps the most famous example in the Ultimate Universe, and one of the few characters to migrate over to the 616 universe after the events of ''ComicBook/SecretWars2015''. While still a fairly recent creation, he already has a prominent presence in pop culture, with [[WesternAnimation/SpiderManIntoTheSpiderVerse a central role in an animated film]] and being referenced in the MCU, several appearances in cartoons, video games (mainly [[VideoGame/SpiderManPS4 the 2018 PS4 game]]), a young adult novel, and other merchandise, establishing himself as a new yet integral part of the overall Spider-Man mythos.

** While it's status as canon tends to flip-flop, ''ComicBook/UltimateOrigins'' reveals that Richard and Mary Parker were killed by the Hulk after Banner's first transformation. Peter never finds this out and the dramatic potential of him confronting Banner/Hulk about this is never explored.

** Probably nobody expected the cops in ''ComicBook/AllNewUltimates'' to turn out to be the Ultimate take on Terror Inc. (or that such a team ever existed).

** In the climax of the first ''Ultimates'' series, Captain America refused to surrender to an alien conqueror that was PiggybackingOnHitler, and said that the A on his costume "does not stand for 'France'". The scene was a hit because of its DoubleMeaning: it pointed to the armistice of June 22, 1940, where the French government surrendered to the Nazis in WWII, but it was also an unsubtle TakeThat to modern France, as France had refused to join the US in the ongoing War on Terror. Years later, when people started widely viewing the invasion of Iraq as horribly misguided at best and the idea hating France for not joining the US as absurd, it became one of the most widely mocked scenes in the whole franchise as a symbol of PatrioticFervor that [[UnintentionalPeriodPiece could only have happened in the early aughts.]]

** In the climax of the first ''Ultimates'' series, Captain America refused to surrender to an alien conqueror that was PiggybackingOnHitler, and said that the A on his costume "does not stand for 'France'". The scene was a hit because of its DoubleMeaning: it pointed to the armistice of June 22, 1940, where the French government surrendered to the Nazis in WWII, but it was also a subtle TakeThat to modern France, as France had refused to join the US in the ongoing War on Terror. The effect was less effective years later, as the wars in the Middle East became less popular in the US and the backlash against France for not joining it became less noteworthy.

* ValuesDissonance: The [[HotterAndSexier edgy sexualization]] of the comics was intended to update the characters but it ended up going in the other direction in a few stories:
** The biggest one is the normalization of incest in ''Ultimates 3'' where the conversation between Janet and Steve Rogers about Wanda and Pietro as written is supposed to communicate Janet's acceptance and sympathy for the siblings' relationship as a modern idea of acceptance while Steve's horror indicates his old-fashioned nature. The problem is that the incest taboo remains in place for most societies across the world even in the 21st century, and it ends up making the writer look more than a bit creepy at best.
** Ultimate Wolverine's creepy seducing of teenage and adolescent girls was intended to paint him as a "bad boy" and ladies' man, but especially after the [=#MeToo=] and Time's Up movements, he comes across as a creepy sexual predator and pedophile. His seduction and fixation on Jean Grey, who at the very least was of legal age, was bad enough but he later [[spoiler:frags Cyclops to MurderTheHypotenuse and then lies about doing so to Jean]]. His behavior when he is trapped in Peter's body (a situation caused by Jean Grey because he tried to creep on her again) has him [[spoiler:trying to take advantage of Peter's relationship with MJ to apparently do something lewd with her]], making him come across as an attempted rapist.
** This also applies to Tony Stark who openly seduces and sleeps with his interns and co-workers and where Wolverine at least gets some pushback, this is glorified as Ultimate Tony's usual playboy schtick, when today that kind of stunt would be seen as red flags and unbecoming of a supposed superhero.

** Most fans had really bad reactions toward Ultimate {{SelfDemonstrating/Deadpool}}, due to him being a psychopathic human supremacist rather than the CrazyAwesome ChaoticNeutral AntiHero character from the mainstream.

** Due to being a DarkerAndEdgier, Earth-1610 goes through high causality events on a pretty regular basis. It gets hard to take seriously after a while.

** Ultimate Nick Fury has completely overshadowed the original white version due to his deliberate ComicBookFantasyCasting as Creator/SamuelLJackson, which became reality when Jackson started playing the role in the MCU. He has been used in all adaptations of the character since then (for reference, the last Marvel adaptation with a white Nick Fury was ''WesternAnimation/XMenEvolution''). In the main universe, there is a son of the original Nick Fury who also uses that name and who looks this way (so, for all purposes, it's like having Ultimate Nick Fury around).

* TheyChangedItNowItSucks: The portrayal of the X-Men and especially Magneto was heavily disliked since they were all made into jerks with very few likable characteristics and this ended up making their role as the "good" mutants [[DesignatedHero problematic]]. Specifically, Magneto being made into a genocidal psychopath with none of the [[NobleDemon redeeming]] [[WellIntentionedExtremist elements]] the mainstream version had was seen as a waste of a good villain, and which likewise made Professor X's mercy and willingness to try and redeem him seem especially pointless and suicidal. The twist at the end of ''Ultimatum'', [[spoiler:that the mutants are not a product of evolution]], is likewise seen as a cheapening of their entire mythos.

* HarsherInHindsight: When Magneto returned, Nick Fury started setting up defenses in the White House. "The White House is gonna be a virtual fortress by the time I'm finished with it. Absolutely secure against both post-human and nuclear attack". And it did work... until the Maker blown up all of Washington DC.

** In its early days, the ''Ultimate'' titles were a big success and overshadowed the original titles. This was especially the case with the Ultimates, which had a far greater success than the relatively obscure Avengers (remember that there was no MCU at this point yet). The process was eventually reverted in later years. The premise of the Ultimates being heavily backed by the US government through S.H.I.E.L.D. carried over to the origins of the MCU's Avengers, which is how they are cemented in the popular mind today. The MCU Avengers do go independent after ''Film/CaptainAmericaTheWinterSoldier'', but by that point the connection was already made, and the reason was not anything related to existing lore but because [[spoiler:S.H.I.E.L.D. imploded due to a decades-long HYDRA infiltration]], a concept originating from the MCU.

** After ''Ultimate Power'', Zarda of ''Supreme Power'' travels over to the Ultimate universe to "keep an eye" on the Ultimates. She proceeds to do nothing of any real value, before leaving again at the end of ''New Ultimates''. Making this all the more baffling was that Jeph Loeb was the one who brought her there and then wrote her out again.

* SignatureScene:
** Captain America jumping out of a plane with no parachute; it's been referenced in [[Film/CaptainAmericaTheWinterSoldier the films]] and in other comics.
** On a character level, the scene where the Ultimates play a game of discussing who they would cast in movies based on their lives, with Nick Fury insisting that it's Creator/SamuelLJackson no question. Aside from hanging a lampshade on Ultimate Fury's [[InkSuitActor inspiration]] and foreshadowing who played Fury in the MCU, it also typifies the more media-friendly self-consciousness of the entire series.
** The FreakyFridayFlip crossover between Spider-Man and Wolverine, for not only cementing how Ultimate Spider-Man differs from the rest of the Ultimate Universe in being less of a jerk but for his memetic comment about how the Ultimate X-Men are disliked not for being mutants but for being jerks.
** Mr. Sinister exploiting Xavier's one weakness - [[MemeticMutation stairs.]]
** When Kleiser goads Captain America into surrendering, to grant him a quick death, but he got instead an HeroicSecondWind, turned the tables on him, and asked "Do you think this letter on my head stands for "France"?"
** The scene in ''Ultimatum'' where [[spoiler:the Blob bites out a chunk of the Wasp's ribcage while commenting that it tastes like chicken, is the proverbial image for the entire universe's tendency for {{Gorn}} and gratuitous CharacterDeath.]]
** Hank Pym [[DomesticAbuse beating the Wasp and siccing a horde of ants on her]] is an infamous scene, and one often used as an example of the DarknessInducedAudienceApathy of the universe, and its tendency to exaggerate the character flaws of its 616 counterparts.
** Red Skull holding a baby at gunpoint. Much like the example from ''Ultimatum'', it's often used as evidence of Ultimate Marvel's tendency to indulge in shock value.
** The Ultimates first outing as a team, fighting the Hulk in Manhattan.
** The climactic fight between the Ultimates and the Liberators, specifically for showcasing almost every hero in Ultimate Marvel up to that point. It's even used as the page image for ''ComicBook/UltimateMarvel'' itself.
** Spider-Man taking a bullet for Captain America. [[spoiler: His death scene after fighting the Sinister Six is also well-remembered, specifically the shot of Mary Jane cradling his body, and the scene where Peter [[TogetherInDeath reunites with Uncle Ben in the afterlife]]. He comes back to life later though.]]
** Hulk tearing Wolverine in half.

* HypocriticalFandom: Many fans complain about things from Ultimate Marvel that are also present in the mainstream Marvel Comics as well. For examples, see [[HypocriticalFandom/UltimateMarvel here]].

** In its early days, the ''Ultimate'' titles were a big success and overshadowed the original titles. This was especially the case with the Ultimates, which had a far greater success than the relatively obscure Avengers (remember that there was no MCU at this point yet). The process was eventually reverted in later years. The premise of the Ultimates being heavily backed by the US government through SHIELD carried over to the origins of the MCU's Avengers, which is how they are cemented in the popular mind today. The MCU Avengers do go independent after ''Captain America: The Winter Soldier'', but by that point the connection was already made.

* CompleteMonster:
** This version of [[ItsAllAboutMe Reed "Mr. Fantastic" Richards]], also known as the Maker, is a [[AdaptationalVillainy sociopathic, vindictive megalomaniac]] with a pathological desire to "save" humanity, regardless of [[KnightTemplar how depraved or insane the methods might be]]. Though starting out as a seemingly-heroic figure, Reed [[FaceHeelTurn slowly gives into his true personality]] of a homicidal creep [[AGodAmI seeking ultimate rule over reality]]. Kicking his villainy off by vaporizing his parents and child sisters, Reed later recuperates from initiating a failed alien invasion of Earth by creating the City and the Children of Tomorrow. Using his new "evolved" humanity as his personal soldiers and puppets while claiming benevolence, Reed has them begin absorbing entire cities before annihilating all of Washington, D.C. Slaughtering the entirety of Asgard and attempting the same on Tian, Reed eventually teams up with Kang to rewrite reality and take over time and space, all while planning to turn on Kang and change reality to his own wishes. After revealing his seeming redemption was faked, Reed destroys over sixty alternate Earths before trying once more to rewrite reality [[InTheirOwnImage in his image]], and now haunts Earth-616 with schemes of zombifying thousands of people. With a penchant for [[PlayingWithSyringes vivisection and torturous experimentation]], Reed constantly boasts claims of good intentions, when, in reality, he is [[NotSoWellIntentionedExtremist nothing but a petty child seeking adoration and power over all life]].
** ''YMMV/UltimateFantasticFour'' has ComicBook/{{Thanos}}. See that page for details.