YMMV / Ultimate Marvel

  • Crowning Moment of Funny: Ultimate Extinction, being written by Warren Ellis, has several, like Iron Man's pathetic attempts to flirt with Susan.
    • Thor demanding a keg of beer off Carol Danvers
    Danvers: Certainly sir. And how far up your ass do you want it shoved?
    Thor: Well, I was thinking of a keg, so...
  • Darkness-Induced Audience Apathy: Not so much at first, but later series such as Ultimatum caused this reaction. Additionally, the fact that many of the characters became jerkasses via adaptation put quite a few people off. Killing off Peter Parker, the only nice super-hero this universe had, was the last straw for a number of readers.
  • Deader Than Disco: When the Ultimate Marvel continuity debuted with Ultimate Spider-Man, many fans praised the continuity for offering a modernized take on the classic Marvel mythos. However, the universe is now hated by the general fandom thanks to the aforementioned excessive darkness and failure of series penned by Jeph Loeb. Subsequently, Marvel destroyed the Ultimate continuity in 2015, and only a few characters like Miles Morales actually get to migrate over to the mainstream continuity.
  • Ensemble Darkhorse:
    • Ultimate Nick Fury, so much that he is currently better known than the caucasian mainstream version; he even was used for the movie adaptations, even though the Marvel Cinematic Universe takes more from the mainstream than Ultimate.
    • The Ultimate Jessica Drew became a pretty big one.
    • Pyro, probably due to his interesting design.
  • Fanon Discontinuity: Many fans like to pretend that Ultimates 3 and Ultimatum never happened.
  • Hilarious in Hindsight: When the Ultimate Universe was first started there were some rumblings and rumors amongst fans that Marvel was going to use it to reboot/replace the mainstream universe. Years later this ended up basically happening over at DC. Even more amusing is that this actually is happening to some extent via Secret Wars (2015), where the setting is merging with the original Marvel line (and a few others) to create a new universe.
  • Magnificent Bastard:
    • Nick Fury.
    • Loki, of course.
  • Moral Event Horizon: Nick Fury helping to organize the destruction of an entire alternate world, evidently just to make a point to Reed Richards.
  • Narm: Reed Richard's Heel–Face Turn in "Ultimate Enemy", and his explanation for his motives in particular at the end of the trilogy, comes across less as a emotionally fragile genius having a breakdown as much as him throwing a tantrum.
  • Seasonal Rot: The Jeph Loeb era (from Ultimate Power until the end of Ultimate X) in general and Ultimates Volume 3 and Ultimatum in particular, and the start of the rot period, and most definitely the height of it. It's easy to see why Marvel relaunched the line as Ultimate Comics afterwards. Ultimate Spider-Man is usually exempt from this, though, and hasn't ever really had been hit with the trope, with the worst of it being volume 3's Broken Base regarding Miles Morales.
  • Seinfeld Is Unfunny: After the line's huge success in its early days, Marvel started incorporating some of its stylistic trademarks (e.g the more cinematic pacing and storytelling) into its main universe (under the pens of Mark Millar and Brian Bendis to boot), thus leaving the Ultimate Universe without a distinct voice. This is one of the main reasons that led to Ultimate Marvel's sales decline in the mid-late 00's (the other being the inevitably accumulating continuity leaving the Ultimate line without any of its initial selling points).
  • They Changed It, Now It Sucks: Some fans had this reaction after the Nothing Is the Same Anymore situation of Ultimatum. Especially concerning Spider-Man's death.
  • They Just Didn't Care:
    • When Jeph Loeb started writing for Ultimate Marvel, fans noticed some odd continuity errors cropping up. The Wasp, an Asian in the Ultimate Universe, suddenly turned white like her mainstream counterpart. Meanwhile, Ultimate Pyro, who was a hero instead of a villain like the 616 universe's Pyro suddenly switched sides with nary a Hand Wave as to why. Pyro even wanted to rape a knocked-out superheroine, and lost the horrible scars that had been his most striking feature in Ultimate X-Men. Nobody knows exactly what went through Loeb's head, of course, but the most popular explanation is also the simplest — he didn't bother reading their appearances in other books before he wrote his own.
    • The Ultimate Universe in general is plagued by this trope, apparently being seen as the branch of Marvel where continuity doesn't matter. One of the first Ultimate books was Ultimate Marvel Team-Up, which ostensibly existed to create Ultimate versions of characters who didn't have their own books. Unfortunately, those versions were roundly ignored as soon as someone felt like using those characters in a different book. They included Ultimate versions of the Hulk, the Black Widow, and the Fantastic Four that bore far more resemblance to their 616 counterparts than to what would later become the canon Ultimate versions.
  • The Scrappy:
  • They Wasted a Perfectly Good Character: Captain Marh-Vell. An alien stuck on Earth due to defecting to save them from Galactus, snarky, intelligent but still a good guy (especially compared to most of the Ultimates). He barely ever appeared, save in crowd-shots, before being brought back to die.
  • They Wasted a Perfectly Good Plot: Carol Danvers as head of S.H.I.E.L.D., given she was an air-force officer not used to running an intelligence agency, but she's far less morally compromised than Nick Fury. And then the writers proceeded to do absolutely nothing with that idea, and she was eventually booted out in favour of having Fury back in charge.
  • Win Back the Crowd: After the widely-hated Ultimates Volume 3 and Ultimatum, the new line of Ultimate Comics were clearly trying to do this. It's debatable how successful this was, but it's generally agreed that the books got better once Jeph Loeb was nowhere near them.