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* SeasonalRot: Starting in 2021 Jim's own admitted extreme disillusionment with the video game industry as a whole and increased cynicism regarding their ability to affect anything in it (especially following mass revelations of even-more toxic abuse than they were already regularly reporting on), reduced output of side content and first-look or analysis videos on new releases, and [[DarkerAndEdgier heavily reduced humour and gags]] (with the gags that remain going for poorly-received non-sequiturs consisting of [[AuthorAppeal lengthy, weird, off-putting distortions of old commercials edited to say dirty or disgusting things]], something which used to be either short one-offs or restricted to their podcasts) all combined to turn off a lot of viewers. Not helping matters is that during this time Jim would blame their drop in viewership and subscribers '''entirely''' on the VocalMinority who reacted negatively to them coming out as non-binary in 2020, causing many to accuse Sterling of [[CantTakeCriticism being unable to take proper criticism of their content]]. Later, after starting back onto text reviews and putting out more regular thoughts, Jim would also admit that their inability to access ADHD medication for various reasons also helped contribute to this slump.

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* SeasonalRot: Starting in 2021 2021, Jim's own admitted extreme disillusionment with the video game industry as a whole and increased cynicism regarding their ability to affect anything in it (especially following mass revelations of even-more toxic abuse than they were already regularly reporting on), reduced output of side content and first-look or analysis videos on new releases, and [[DarkerAndEdgier heavily reduced humour and gags]] (with the gags that remain going for poorly-received non-sequiturs consisting of [[AuthorAppeal lengthy, weird, off-putting distortions of old commercials edited to say dirty or disgusting things]], something which used to be either short one-offs or restricted to their podcasts) all combined to turn off a lot of viewers. viewers, alongside a growing feeling that the content was getting stale and repetitive. Not helping matters is that during this time Jim would blame their drop in viewership and subscribers '''entirely''' on the VocalMinority who reacted negatively to them coming out as non-binary in 2020, causing many to accuse Sterling of [[CantTakeCriticism being unable to take proper criticism of their content]]. content or having to frame it as coming from bigotry to avoid admitting that their content was declining]]. Later, after starting back onto text reviews and putting out more regular thoughts, Jim would also admit that their inability to access ADHD medication for various reasons also helped contribute to this slump.slump, but the damage had long been done and Jim's channel has been steadily declining in subscribers almost consistently since 2021 as a result.
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* SeasonalRot: Starting in 2021 Jim's own admitted extreme disillusionment with the video game industry as a whole and increased cynicism regarding their ability to affect anything in it (especially following mass revelations of even-more toxic abuse than they were already regularly reporting on), reduced output of side content and first-look or analysis videos on new releases, and [[DarkerAndEdgier heavily reduced humour and gags]] (with the gags that remain going for poorly-received non-sequiturs consisting of [[AuthorAppeal lengthy, weird, off-putting distortions of old commercials edited to say dirty or disgusting things]], something which used to be either short one-offs or restricted to their podcasts) all combined to turn off a lot of viewers. Later, after starting back onto text reviews and putting out more regular thoughts, Jim would also admit that their inability to access ADHD medication for various reasons also helped contribute to this slump.

to:

* SeasonalRot: Starting in 2021 Jim's own admitted extreme disillusionment with the video game industry as a whole and increased cynicism regarding their ability to affect anything in it (especially following mass revelations of even-more toxic abuse than they were already regularly reporting on), reduced output of side content and first-look or analysis videos on new releases, and [[DarkerAndEdgier heavily reduced humour and gags]] (with the gags that remain going for poorly-received non-sequiturs consisting of [[AuthorAppeal lengthy, weird, off-putting distortions of old commercials edited to say dirty or disgusting things]], something which used to be either short one-offs or restricted to their podcasts) all combined to turn off a lot of viewers. Not helping matters is that during this time Jim would blame their drop in viewership and subscribers '''entirely''' on the VocalMinority who reacted negatively to them coming out as non-binary in 2020, causing many to accuse Sterling of [[CantTakeCriticism being unable to take proper criticism of their content]]. Later, after starting back onto text reviews and putting out more regular thoughts, Jim would also admit that their inability to access ADHD medication for various reasons also helped contribute to this slump.
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** Jim's decision to disavow and condemn the ''Franchise/FiveNightsAtFreddys'' franchise following the revelations that its creator, Creator/ScottCawthon, donated $42,000 to Republican Candidates. Supporters of Jim's decision feel that Jim is right to criticize Scott for using his profits to prop up candidates with Anti-LGBTQ agendas, with it being understandable and justified to retract any prior praise of it when considering what its profits are being used to promote. Detractors, however, argue that Scott is entitled to use the money he earns in any way he desires and find Jim demonizing Cawthon's actions to be rather callous as Scott being a Republican was an OpenSecret, with Jim ignoring the fact Scott also donated $50,000 to the Trevor Project, making for a net gain of $8,000 to LGBTQ individuals. [[TakeAThirdOption There's also a third camp]] who agrees with Jim's decision to boycott the ''[=FNAF=]'' franchise but takes issue with Jim spewing vitriolic hatred towards Scott yet acting passive to the people who harassed Scott's family makes Jim [[AccompliceByInaction just as guilty as that group]].

to:

** Jim's decision to disavow and condemn the ''Franchise/FiveNightsAtFreddys'' franchise following the revelations that its creator, Creator/ScottCawthon, donated $42,000 to Republican Candidates. Supporters of Jim's decision feel that Jim is right to criticize Scott for using his profits to prop up candidates with Anti-LGBTQ agendas, with it being understandable and justified to retract any prior praise of it when considering what its profits are being used to promote. Detractors, however, argue that Scott is entitled to use the money he earns in any way he desires and find Jim demonizing Cawthon's actions to be rather callous as Scott being a Republican was an OpenSecret, with Jim ignoring the fact Scott also donated $50,000 to the Trevor Project, making for a net gain of $8,000 to LGBTQ individuals. [[TakeAThirdOption There's also a third camp]] who agrees with Jim's decision to boycott the ''[=FNAF=]'' franchise but takes issue with Jim spewing vitriolic hatred towards Scott. This camp argues harrasing Scott yet while acting passive to the people who harassed Scott's family makes Jim [[AccompliceByInaction just as guilty as that group]].
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The doxxing had been condemned


** Jim's decision to disavow and condemn the ''Franchise/FiveNightsAtFreddys'' franchise following the revelations that its creator, Creator/ScottCawthon, donated $42,000 to Republican Candidates. Supporters of Jim's decision feel that Jim is right to criticize Scott for using his profits to prop up candidates with Anti-LGBTQ agendas, with it being understandable and justified to retract any prior praise of it when considering what its profits are being used to promote. Detractors, however, argue that Scott is entitled to use the money he earns in any way he desires and find Jim demonizing Cawthon's actions to be rather callous as Scott being a Republican was an OpenSecret, with Jim ignoring the fact Scott also donated $50,000 to the Trevor Project, making for a net gain of $8,000 to LGBTQ individuals. [[TakeAThirdOption There's also a third camp]] who agrees with Jim's decision to boycott the ''[=FNAF=]'' franchise but takes issue with Jim not also condemning the people who partook in harassing and doxxing the Cawthon family. With several viewers arguing that Jim spewing vitriolic hatred towards Scott yet acting passive to the people who harassed Scott's family makes Jim [[AccompliceByInaction just as guilty as that group]].

to:

** Jim's decision to disavow and condemn the ''Franchise/FiveNightsAtFreddys'' franchise following the revelations that its creator, Creator/ScottCawthon, donated $42,000 to Republican Candidates. Supporters of Jim's decision feel that Jim is right to criticize Scott for using his profits to prop up candidates with Anti-LGBTQ agendas, with it being understandable and justified to retract any prior praise of it when considering what its profits are being used to promote. Detractors, however, argue that Scott is entitled to use the money he earns in any way he desires and find Jim demonizing Cawthon's actions to be rather callous as Scott being a Republican was an OpenSecret, with Jim ignoring the fact Scott also donated $50,000 to the Trevor Project, making for a net gain of $8,000 to LGBTQ individuals. [[TakeAThirdOption There's also a third camp]] who agrees with Jim's decision to boycott the ''[=FNAF=]'' franchise but takes issue with Jim not also condemning the people who partook in harassing and doxxing the Cawthon family. With several viewers arguing that Jim spewing vitriolic hatred towards Scott yet acting passive to the people who harassed Scott's family makes Jim [[AccompliceByInaction just as guilty as that group]].
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** The commercial edits that take classic commercials and remix them into saying various, usually naughty things, that became a main gag of the channel towards the end of the 2010s and start of the 2020s. Fondly liked by the Twitch streaming viewership as part of the show's character, Website/YouTube fans tend to find them instead tedious, unfunny, and a poor replacement for earlier gag and joke skits.

to:

** The commercial edits that take classic commercials and remix them into saying various, usually naughty things, that became a main gag of the channel towards the end of the 2010s and start of the 2020s. Fondly liked by the Twitch streaming viewership as part of the show's character, Website/YouTube Platform/YouTube fans tend to find them instead tedious, unfunny, and a poor replacement for earlier gag and joke skits.



** This is also the case with [[https://www.youtube.com/user/GreyWolf779 SidAlpha]], a smaller Website/YouTube content creator who first gained an audience by reviewing Digital Homicide's games after Jim was sued by them. Said fans stuck around, and in early 2017 they brought Sid's being DMCA'd by Dentola Studios to Jim's attention, resulting in a massive ColbertBump for Sid when Jim made a video on the matter. Not long after that, a second DMCA against Sid by the developer of ''Fur Fun'' was acknowledged by Jim again, resulting in another influx of subscribers.

to:

** This is also the case with [[https://www.youtube.com/user/GreyWolf779 SidAlpha]], a smaller Website/YouTube Platform/YouTube content creator who first gained an audience by reviewing Digital Homicide's games after Jim was sued by them. Said fans stuck around, and in early 2017 they brought Sid's being DMCA'd by Dentola Studios to Jim's attention, resulting in a massive ColbertBump for Sid when Jim made a video on the matter. Not long after that, a second DMCA against Sid by the developer of ''Fur Fun'' was acknowledged by Jim again, resulting in another influx of subscribers.



* LowestCommonDenominator: Jim calls video games made to be shilled/advertised by famous let's players as "Website/YouTube fodder"; a game designed to gain tons of popularity within the Website/YouTube community and the fans of famous [=LPers=] so that fans are tempted to buy the game. Jim trashes such games because they feel that the games don't offer anything different from the norm or are riding on whatever popular MemeticMutation bandwagon is in season in hopes of people being gullible enough to buy the game. Jim did give one exception to ''VideoGame/{{Roundabout}}'', noting that while the game does seem to be designed for people to do a let's play on (due to the very wacky concept of the game), they find the game actually good, fun to play, and able to stand on its own merits.

to:

* LowestCommonDenominator: Jim calls video games made to be shilled/advertised by famous let's players as "Website/YouTube "Platform/YouTube fodder"; a game designed to gain tons of popularity within the Website/YouTube [=YouTube=] community and the fans of famous [=LPers=] so that fans are tempted to buy the game. Jim trashes such games because they feel that the games don't offer anything different from the norm or are riding on whatever popular MemeticMutation bandwagon is in season in hopes of people being gullible enough to buy the game. Jim did give one exception to ''VideoGame/{{Roundabout}}'', noting that while the game does seem to be designed for people to do a let's play on (due to the very wacky concept of the game), they find the game actually good, fun to play, and able to stand on its own merits.



** "Jim Fucking Sterling, son!" [[labelnote:Explanation]]After Jim uploaded a blind first impressions video of ''The Slaughtering Grounds'' to their Website/YouTube channel, the developer got defensive and made a response video under the pretense of a "review the reviewer" series. The sheer unprofessionalism of this move made a laughing stock of the game and its developer, and the video's frequent usage of the phrase "I'm Jim Fucking Sterling, son!" became [[InsultBackfire a hit with both Jim and their fanbase.]][[/labelnote]]

to:

** "Jim Fucking Sterling, son!" [[labelnote:Explanation]]After Jim uploaded a blind first impressions video of ''The Slaughtering Grounds'' to their Website/YouTube Platform/YouTube channel, the developer got defensive and made a response video under the pretense of a "review the reviewer" series. The sheer unprofessionalism of this move made a laughing stock of the game and its developer, and the video's frequent usage of the phrase "I'm Jim Fucking Sterling, son!" became [[InsultBackfire a hit with both Jim and their fanbase.]][[/labelnote]]
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** The commercial edits that take classic commercials and remix them into saying various, usually naughty things, that became a main gag of the channel towards the end of the 2010s and start of the 2020s. Fondly liked by the twitch streaming viewership as part of the show's character, Website/YouTube fans tend to find them instead tedious, unfunny, and a poor replacement for earlier gag and joke skits.
** Jim’s decision to disavow and condemn the ''Franchise/FiveNightsAtFreddys'' following the uncovering that its creator Creator/ScottCawthon donated $42,000 to Republican Candidates. Supporters of Jim’s decision feel that Jim is right to criticize Scott for using his profits to prop up candidates with Anti-LGBTQ agendas, with it being understandable and justified to retract any prior praise of it when considering what its profits are being used to promote. Detractors, however, argue that Scott is entitled to use the money he earns in any way he desires and find Jim demonizing Cawthon’s actions to be rather callous as Scott being Republican was an OpenSecret, with Jim ignoring the fact Scott also donated $50,000 to the Trevor Project, making for a net gain of $8,000 to LGBTQ individuals. [[TakeAThirdOption There’s also a third camp]] who agrees with Jim’s decision to boycott the ''[=FNAF=]'' franchise but take issue towards Jim not also condemning the people partook in harassing and doxxing the Cawthon family. With several viewers arguing that Jim spewing vitriolic hatred towards Scott yet acting passive to the people who harassed Scott’s family makes Jim [[AccompliceByInaction just as guilty as that group]].

to:

** The commercial edits that take classic commercials and remix them into saying various, usually naughty things, that became a main gag of the channel towards the end of the 2010s and start of the 2020s. Fondly liked by the twitch Twitch streaming viewership as part of the show's character, Website/YouTube fans tend to find them instead tedious, unfunny, and a poor replacement for earlier gag and joke skits.
** Jim’s decision to disavow and condemn the ''Franchise/FiveNightsAtFreddys'' franchise following the uncovering revelations that its creator Creator/ScottCawthon creator, Creator/ScottCawthon, donated $42,000 to Republican Candidates. Supporters of Jim’s decision feel that Jim is right to criticize Scott for using his profits to prop up candidates with Anti-LGBTQ agendas, with it being understandable and justified to retract any prior praise of it when considering what its profits are being used to promote. Detractors, however, argue that Scott is entitled to use the money he earns in any way he desires and find Jim demonizing Cawthon’s actions to be rather callous as Scott being a Republican was an OpenSecret, with Jim ignoring the fact Scott also donated $50,000 to the Trevor Project, making for a net gain of $8,000 to LGBTQ individuals. [[TakeAThirdOption There’s also a third camp]] who agrees with Jim’s decision to boycott the ''[=FNAF=]'' franchise but take takes issue towards with Jim not also condemning the people who partook in harassing and doxxing the Cawthon family. With several viewers arguing that Jim spewing vitriolic hatred towards Scott yet acting passive to the people who harassed Scott’s family makes Jim [[AccompliceByInaction just as guilty as that group]].
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** The (in)famous ''Perfect Pasta Sauce'' episode is easy to dismiss as "food comparison", but that comparison there serves a practical purpose of a marketing example and is part of the message: trying to chase after a target group that already has their perfect product of choice is pointless, while there is potential to corner the parts of the market that were [[FollowTheLeader left dormant in the chase after the most trendy thing]].

to:

** The (in)famous ''Perfect Pasta Sauce'' episode is easy to dismiss as "food comparison", but that comparison there serves a practical purpose of a marketing example and is part of the message: trying to chase after a target group that already has their perfect product of choice is pointless, while there is potential to corner the parts of the market that were [[FollowTheLeader left dormant in the chase after the most trendy thing]]. Also, regardless of what your company is producing, conducting actual marketing research is far more viable to give results than merely looking at what other companies are doing or trying to get into a competition in an already oversaturated market.

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