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* Wrestling/KellyKelly is one of the most overexposed Divas [[StealthPun (and no, not because she used to be an exhibitionist)]]. Except for Wrestling/TheFabulousMoolah, she was the only Diva featured in the 2011 opening montage for all WWE programming till the day of her release. WWE's writers dredged up one excuse after another to have her appear in segments, most infamously her fake pregnancy prank when Jerry Springer was the special guest host. (And this was before she was booked to win the Divas' Championship!) Not-so-subtly {{lampshade|Hanging}}d in a TV commercial for 7-Eleven, one of the sponsors of the 2009 ''[=SummerSlam=]'' show (in which Kelly barely even appeared), in which [[ItsAllAboutMe she knocks away a row of commemorative]] Wrestling/{{Edge}}, John Cena, Triple H, [[ItsAllAboutMe and]] Wrestling/TheUndertaker [[ItsAllAboutMe drinking cups with a Kelly Kelly cup]].
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* Wrestling/KellyKelly is one of the most overexposed Divas [[StealthPun (and no, not because she used to be an exhibitionist)]]. Except for Wrestling/TheFabulousMoolah, she was the only Diva featured in the 2011 opening montage for all WWE programming till the day of her release. WWE's writers dredged up one excuse after another to have her appear in segments, most infamously her fake pregnancy prank when Jerry Springer was the special guest host. (And this was before she was booked to win the Divas' Championship!) Not-so-subtly {{lampshade|Hanging}}d in a TV commercial for 7-Eleven, one of the sponsors of the 2009 ''[=SummerSlam=]'' show (in which Kelly barely even appeared), in which [[ItsAllAboutMe she knocks away a row of commemorative]] Wrestling/{{Edge}}, Wrestling/{{Edge|Wrestler}}, John Cena, Triple H, [[ItsAllAboutMe and]] Wrestling/TheUndertaker [[ItsAllAboutMe drinking cups with a Kelly Kelly cup]].
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* To tie in with A.J.'s increased screentime, the ever popular Daniel Bryan saw his increase significantly post-''[=WrestleMania=] 28''. As of late 2012 he and his tag team partner Kane are a major part of shows as [[Wrestling/TeamHellNo dysfunctional WWE Tag Team Champions]], appearing in multiple segments on any given night. Consequently, this has brought more focus to the {{tag team}} division than it's seen in years.
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* To tie in with A.J.'s increased screentime, the ever popular Daniel Bryan saw his increase significantly post-''[=WrestleMania=] 28''. As of late 2012 he and his tag team partner Kane are a major part of shows as [[Wrestling/TeamHellNo dysfunctional WWE Tag Team Champions]], appearing in multiple segments on any given night. Consequently, this has brought more focus to the {{tag team}} division than it's seen in years.[[note]]As of 2022, Kane is (mostly) retired and the mayor of Knoxville County, TN; while Danielson left for AEW in 2021 when his WWE contract expired.[[/note]]
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* Wrestling/AJLee is another Diva who started hogging the spotlight in later years. Despite rarely competing in the ring, she was made the focal point of almost every main-event feud on ''Raw'' for seven months, culminating in her becoming the [[StalkerWithACrush psychotic lover]] of CM Punk, [[Wrestling/BryanDanielson Daniel Bryan]] ''and'' Wrestling/{{Kane}}. Then it was taken to extremes when she was named the new ''Raw'' General Manager. Vince has surprisingly been listening to viewers who frequently request he build back up the Divas division to where it was during its peak in the early-to-mid-2000s. However, at this time, the Divas division was pretty heavily based around Wrestling/TrishStratus, and to a lesser extent, Wrestling/{{Lita}}, then Wrestling/MickieJames. Vince feels that, much like Cena, the Divas division needs a "central character" to work as a keystone, saying he "needs a Trish" to build from. He's tried with Kelly Kelly, Wrestling/EveTorres, and AJ, and to a lesser extent, Maryse and the Bella Twins, but these have all fallen apart for one reason or another.
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* Wrestling/AJLee is another Diva who started hogging the spotlight in later years. Despite rarely competing in the ring, she was made the focal point of almost every main-event feud on ''Raw'' for seven months, culminating in her becoming the [[StalkerWithACrush psychotic lover]] of CM Punk, Punk[[note]]This one actually stuck in a way, Phil "CM Punk" Brooks and April "AJ" Mendez were married in 2014 and are still together as of 2022[[/note]], [[Wrestling/BryanDanielson Daniel Bryan]] ''and'' Wrestling/{{Kane}}. Then it was taken to extremes when she was named the new ''Raw'' General Manager. Vince has surprisingly been listening to viewers who frequently request he build back up the Divas division to where it was during its peak in the early-to-mid-2000s. However, at this time, the Divas division was pretty heavily based around Wrestling/TrishStratus, and to a lesser extent, Wrestling/{{Lita}}, then Wrestling/MickieJames. Vince feels that, much like Cena, the Divas division needs a "central character" to work as a keystone, saying he "needs a Trish" to build from. He's tried with Kelly Kelly, Wrestling/EveTorres, and AJ, and to a lesser extent, Maryse and the Bella Twins, but these have all fallen apart for one reason or another.
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* Since the foundation of [[Wrestling/ImpactWrestling TNA]] up until the acquisition of Wrestling/KurtAngle, the promotion basically existed to put over Wrestling/JeffJarrett, who was greeted by chants of "drop the title" due to many extended title reigns as Wrestling/{{N|ationalWrestlingAlliance}}WA World Heavyweight Champion, including the deletion of Ray Gonzales's title reign from the record books, a tactic WWE fans had seen used by Triple H, leading to the FanNickname Triple J ([[AlternateCompanyEquivalent Jackass Jeff Jarrett]])
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* Since the foundation of [[Wrestling/ImpactWrestling TNA]] up until the acquisition of Wrestling/KurtAngle, the promotion basically existed to put over Wrestling/JeffJarrett, who was greeted by chants of "drop the title" due to many extended title reigns as Wrestling/{{N|ationalWrestlingAlliance}}WA World Heavyweight Champion, including the deletion of Ray Gonzales's title reign from the record books, a tactic WWE fans had seen used by Triple H, leading to the FanNickname Triple J "Triple J" ([[AlternateCompanyEquivalent Jackass Jeff Jarrett]])Jarrett]]).
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* Wrestling/JohnCena was in a main title bout at every ''[=WrestleMania=]'' from 2005 to 2016, going 9–3. By the end of that run, if you never watched wrestling, you would have thought John Cena was the only wrestler because he was the only one in every promo commercial.
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* Wrestling/JohnCena was in either a main title bout or the main event at every ''[=WrestleMania=]'' from 2005 to 2016, going 9–3. By the end of that run, if you never watched wrestling, you would have thought John Cena was the only wrestler because he was the only one in every promo commercial.
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** 1. The talent scene at the time was so pitifully dead compared to previous years that "rules" aren't going to get in the way of entertainment. 2. Miz and Morrison were heels, thus ''should'' be hated and 3. Carlito's growing issues with the company was counterproductive.
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* During the entire "Rock n' Wrestling era" of the Wrestling/{{WW|E}}F and well into the '90s, they promoted Wrestling/HulkHogan endlessly. This [[JumpingTheShark jumped the shark]] at Wrestlemania IX, where after Wrestling/MrFuji's interference caused Wrestling/BretHart to lose the heavyweight title to Wrestling/{{Yokozuna}}, the Hulkster himself came out and demanded an immediate match with the big sumo, which was granted...and [[SquashMatch ended 20 seconds later]] with Hogan as the new champion. Hogan later refused to put over Bret and was shamed out of WWF, so he could repeated the process in Wrestling/{{WCW}}.
* A common complaint about the WWE's Wrestling/AttitudeEra was that too much focus was put on Wrestling/VinceMcMahon's own family. He even went so far as to have daughter Wrestling/{{Stephanie|McMahon}} become a part-time wrestler and gave an on-air role to his wife Linda, even though neither had any significant experience with the "sport". Luckily, the [=McMahon=] family's Wolverine Publicity slowly declined once [[Wrestling/DwayneJohnson The Rock]] became champion at King of the Ring 2000, and daughter Stephanie was later given the much more appropriate role of general manager. This became a problem again in 2001 though with the Invasion storyline. Apparently, they didn't think WWF fans/wrestling fans would be interested in seeing guys from WCW and Wrestling/{{ECW}} wrestle against WWF guys, so they made the whole storyline about Wrestling/ShaneMcMahon and Stephanie trying to take out Vince and take over his company, and it eventually turned into a continuation of the [[Wrestling/StoneColdSteveAustin Austin]]/Vince [=McMahon=] feud, which basically meant it was a rehash of everything the Attitude era had already done long after it had gotten stale in the hopes that it would work twice, which is why this era is generally looked upon as a massive waste of potential.
* [[Wrestling/DwayneJohnson The Rock]] was originally billed as Rocky Maivia. He was publicized so much, that everyone got sick of him. Even Rocky Maivia hated Rocky Maivia.
* Attempted in-universe by Wrestling/ChrisJericho. ("''[[IAmTheNoun Raw]]'' [[IAmTheNoun is Jericho]]!")
* Wrestling/TripleH, circa 2002-2005 (give or take). Led to Pat Patterson quitting after his suggesting using "less Triple H" to stop ratings from falling fell on deaf ears, and led to the [[Wrestling/TheDudleyBoys Bubba Ray Dudley]] line "This is not the Triple H Show!" This criticism actually dates as far back as 1999-2000, when the infamous "Rock vs. Triple H" feud was in full swing. It became so bad, in fact, that when Wrestling/MickFoley became the new WWE commissioner after King of the Ring 2000, one of the first things he opted to do was reduce Triple H to a midcarder role. Even in the time when he wasn't on the show, Spring 2010 to July 2011 (with the exception of the lead-up and actual PPV of ''Wrestling/{{WrestleMania}} 27'') he was still in the opening, toward the end, in one of the more prominent spots. When he was out with an injury in 2001, he was still mentioned pretty much constantly and they were running a sequence that showed his rehab pretty much every night. This, of course, is one of the benefits of being married to [[Wrestling/StephanieMcMahon the boss's daughter]] who [[WagTheDirector is also the head of "Creative"]].
* ARSION's head booker was guilty of it, or so it was thought, until 2001 when she left the promotion they still continued to advertise her on shows Wrestling/AjaKong obviously would not be on, having ''left'' and all. She eventually took them to court to put a stop to it. Also, combining this trope with loophole abuse kicked off the career of ''[[Wrestling/KiaStevens Amazing]]'' Kong, previously known as Vixen, who was given to fans by promoters [[ExactWords who had promised A Kong]] but couldn't get Aja.
* Since the foundation of [[Wrestling/ImpactWrestling TNA]] up until the acquisition of Wrestling/KurtAngle, the promotion basically existed to put over Wrestling/JeffJarrett, who was greeted by chants of "drop the title" due to many extended title reigns as Wrestling/{{N|ationalWrestlingAlliance}}WA World Heavyweight Champion, including the deletion of Ray Gonzales's title reign from the record books, a tactic WWE fans had seen used by Triple H, leading to the FanNickname Triple J ([[AlternateCompanyEquivalent Jackass Jeff Jarrett]])
* Wrestling/JohnCena was in a main title bout at every ''[=WrestleMania=]'' from 2005 to 2016, going 9–3. By the end of that run, if you never watched wrestling, you would have thought John Cena was the only wrestler because he was the only one in every promo commercial.
* Wrestling/JohnMorrison and Wrestling/TheMiz most definitely. Not just because they appeared on all three Wrestling/{{WWE}} brands regularly, featured on most pay-per-views if only for a short segment and had their own Internet talk show but also because the [[http://www.wrestling-titles.com/wwe/wwe-world-t.html World Tag Team Championships]] they wore were supposed to be exclusive to one show, ''[[Wrestling/WWERaw Raw]]''. As ECW superstars they never should have gotten a title shot in the first place. Even worse, ''[[Wrestling/WWESmackDown [=SmackDown!=]]]'''s equivalent [[http://www.wrestling-titles.com/wwe/wwe-t.html WWE Tag Team Champions]], Wrestling/{{Carlito|Colon}} and Primo, weren't even guaranteed to appear on their own show, then Miz and Morrison stole their [[Wrestling/BellaTwins girlfriends]]. It was justified by ECW having kayfabe "talent sharing agreements" with both Smackdown and Raw, but it seemed that they were the only two wrestlers smart enough to take advantage of the agreement. (Interestingly, therefore, Morrison and Miz [[SmallRoleBigImpact may have been the ones responsible]] for ECW being discontinued two years later and ''Raw'' and ''[=SmackDown=]'' being reintegrated a year after that!) And fans really wanted to see them take a beating.
** Carlito and Primo later defeated Miz and Morrison for the Unified Tag Team titles, belts that were ''supposed'' to crossover between different shows, and still weren't as overexposed as Miz and John Morrison were.
** 1. The talent scene at the time was so pitifully dead compared to previous years that "rules" aren't going to get in the way of entertainment. 2. Miz and Morrison were heels, thus ''should'' be hated and 3. Carlito's growing issues with the company was counterproductive.
* After Wrestling/BrockLesnar walked out on Wrestling/NewJapanProWrestling, the IWGP Heavyweight Title picture could be described as Wrestling/HiroshiTanahashi and the challenger of the month, as no one else really stuck around until the unexpected rise of Wrestling/KazuchikaOkada and the acquisition of Wrestling/AJStyles. To a lesser extent, Wrestling/ShinsukeNakamura got heavy press for his decent showings in MMA and a victory over Kurt Angle that resulted in the return of the belt Lesnar took, or to a greater extent considering he was the actual champion for a much shorter time relative to his press, more so than Tanahashi.
* Even though Wrestling/{{WWE}} was divided into the ''Raw'' and ''Smackdown'' brands, pretty much the entire main event crew, including John Cena, Triple H, Wrestling/CMPunk, Wrestling/RandyOrton, Wrestling/MarkHenry, and others appear on both shows with alarming regularity.
* Wrestling/KellyKelly is one of the most overexposed Divas [[StealthPun (and no, not because she used to be an exhibitionist)]]. Except for Wrestling/TheFabulousMoolah, she was the only Diva featured in the 2011 opening montage for all WWE programming till the day of her release. WWE's writers dredged up one excuse after another to have her appear in segments, most infamously her fake pregnancy prank when Jerry Springer was the special guest host. (And this was before she was booked to win the Divas' Championship!) Not-so-subtly {{lampshade|Hanging}}d in a TV commercial for 7-Eleven, one of the sponsors of the 2009 ''[=SummerSlam=]'' show (in which Kelly barely even appeared), in which [[ItsAllAboutMe she knocks away a row of commemorative]] Wrestling/{{Edge}}, John Cena, Triple H, [[ItsAllAboutMe and]] Wrestling/TheUndertaker [[ItsAllAboutMe drinking cups with a Kelly Kelly cup]].
* Wrestling/AJLee is another Diva who started hogging the spotlight in later years. Despite rarely competing in the ring, she was made the focal point of almost every main-event feud on ''Raw'' for seven months, culminating in her becoming the [[StalkerWithACrush psychotic lover]] of CM Punk, [[Wrestling/BryanDanielson Daniel Bryan]] ''and'' Wrestling/{{Kane}}. Then it was taken to extremes when she was named the new ''Raw'' General Manager. Vince has surprisingly been listening to viewers who frequently request he build back up the Divas division to where it was during its peak in the early-to-mid-2000s. However, at this time, the Divas division was pretty heavily based around Wrestling/TrishStratus, and to a lesser extent, Wrestling/{{Lita}}, then Wrestling/MickieJames. Vince feels that, much like Cena, the Divas division needs a "central character" to work as a keystone, saying he "needs a Trish" to build from. He's tried with Kelly Kelly, Wrestling/EveTorres, and AJ, and to a lesser extent, Maryse and the Bella Twins, but these have all fallen apart for one reason or another.
* To tie in with A.J.'s increased screentime, the ever popular Daniel Bryan saw his increase significantly post-''[=WrestleMania=] 28''. As of late 2012 he and his tag team partner Kane are a major part of shows as [[Wrestling/TeamHellNo dysfunctional WWE Tag Team Champions]], appearing in multiple segments on any given night. Consequently, this has brought more focus to the {{tag team}} division than it's seen in years.
* Also attempted in-universe by Wrestling/JohnLaurinaitis, who while General Manager of both ''Raw'' and ''[=SmackDown=]'' booked himself into the ring (sometimes to compete, sometimes not) at every opportunity, and even tried to have his face put on the cover of WWE's latest video game instead of CM Punk's.
* Yet another in-universe attempt involves Wrestling/BrockLesnar making this part of his demands on signing a contract with WWE, specifically asking for ''Raw'' to be re-christened as ''WWE Monday Night Raw: Starring Brock Lesnar''. (What makes this ''really'' strange is that, in RealLife, [[PlayingAgainstType Lesnar is a notoriously private person -- almost to the point of being a recluse -- so he'd be one of the last people in the world to ever demand such a thing]].)
* {{Invoked|trope}} in Wrestling/RingOfHonor by Jay Briscoe. After he was forced to vacate the World Title due to an injury, he showed his defiance by creating his own world title and doing everything he could overshadow the official champion Wrestling/AdamCole, [[NoFourthWall including taping his image over Cole's on promotional posters]]. Wrestling/MattHardy and Wrestling/JayLethal in turn would use Bricoe's own tactic against him, though neither went to quite the same extremes.
* The book ''Capitol Revolution'' by Tim Hornbaker features Wrestling/HulkHogan on the cover. Being a comprehensive history of the New York & Washington territories from the 1930s to 1983, Hogan first appears on page 241 of 245.
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* A common complaint about the WWE's Wrestling/AttitudeEra was that too much focus was put on Wrestling/VinceMcMahon's own family. He even went so far as to have daughter Wrestling/{{Stephanie|McMahon}} become a part-time wrestler and gave an on-air role to his wife Linda, even though neither had any significant experience with the "sport". Luckily, the [=McMahon=] family's Wolverine Publicity slowly declined once [[Wrestling/DwayneJohnson The Rock]] became champion at King of the Ring 2000, and daughter Stephanie was later given the much more appropriate role of general manager. This became a problem again in 2001 though with the Invasion storyline. Apparently, they didn't think WWF fans/wrestling fans would be interested in seeing guys from WCW and Wrestling/{{ECW}} wrestle against WWF guys, so they made the whole storyline about Wrestling/ShaneMcMahon and Stephanie trying to take out Vince and take over his company, and it eventually turned into a continuation of the [[Wrestling/StoneColdSteveAustin Austin]]/Vince [=McMahon=] feud, which basically meant it was a rehash of everything the Attitude era had already done long after it had gotten stale in the hopes that it would work twice, which is why this era is generally looked upon as a massive waste of potential.
* [[Wrestling/DwayneJohnson The Rock]] was originally billed as Rocky Maivia. He was publicized so much, that everyone got sick of him. Even Rocky Maivia hated Rocky Maivia.
* Attempted in-universe by Wrestling/ChrisJericho. ("''[[IAmTheNoun Raw]]'' [[IAmTheNoun is Jericho]]!")
* Wrestling/TripleH, circa 2002-2005 (give or take). Led to Pat Patterson quitting after his suggesting using "less Triple H" to stop ratings from falling fell on deaf ears, and led to the [[Wrestling/TheDudleyBoys Bubba Ray Dudley]] line "This is not the Triple H Show!" This criticism actually dates as far back as 1999-2000, when the infamous "Rock vs. Triple H" feud was in full swing. It became so bad, in fact, that when Wrestling/MickFoley became the new WWE commissioner after King of the Ring 2000, one of the first things he opted to do was reduce Triple H to a midcarder role. Even in the time when he wasn't on the show, Spring 2010 to July 2011 (with the exception of the lead-up and actual PPV of ''Wrestling/{{WrestleMania}} 27'') he was still in the opening, toward the end, in one of the more prominent spots. When he was out with an injury in 2001, he was still mentioned pretty much constantly and they were running a sequence that showed his rehab pretty much every night. This, of course, is one of the benefits of being married to [[Wrestling/StephanieMcMahon the boss's daughter]] who [[WagTheDirector is also the head of "Creative"]].
* ARSION's head booker was guilty of it, or so it was thought, until 2001 when she left the promotion they still continued to advertise her on shows Wrestling/AjaKong obviously would not be on, having ''left'' and all. She eventually took them to court to put a stop to it. Also, combining this trope with loophole abuse kicked off the career of ''[[Wrestling/KiaStevens Amazing]]'' Kong, previously known as Vixen, who was given to fans by promoters [[ExactWords who had promised A Kong]] but couldn't get Aja.
* Since the foundation of [[Wrestling/ImpactWrestling TNA]] up until the acquisition of Wrestling/KurtAngle, the promotion basically existed to put over Wrestling/JeffJarrett, who was greeted by chants of "drop the title" due to many extended title reigns as Wrestling/{{N|ationalWrestlingAlliance}}WA World Heavyweight Champion, including the deletion of Ray Gonzales's title reign from the record books, a tactic WWE fans had seen used by Triple H, leading to the FanNickname Triple J ([[AlternateCompanyEquivalent Jackass Jeff Jarrett]])
* Wrestling/JohnCena was in a main title bout at every ''[=WrestleMania=]'' from 2005 to 2016, going 9–3. By the end of that run, if you never watched wrestling, you would have thought John Cena was the only wrestler because he was the only one in every promo commercial.
* Wrestling/JohnMorrison and Wrestling/TheMiz most definitely. Not just because they appeared on all three Wrestling/{{WWE}} brands regularly, featured on most pay-per-views if only for a short segment and had their own Internet talk show but also because the [[http://www.wrestling-titles.com/wwe/wwe-world-t.html World Tag Team Championships]] they wore were supposed to be exclusive to one show, ''[[Wrestling/WWERaw Raw]]''. As ECW superstars they never should have gotten a title shot in the first place. Even worse, ''[[Wrestling/WWESmackDown [=SmackDown!=]]]'''s equivalent [[http://www.wrestling-titles.com/wwe/wwe-t.html WWE Tag Team Champions]], Wrestling/{{Carlito|Colon}} and Primo, weren't even guaranteed to appear on their own show, then Miz and Morrison stole their [[Wrestling/BellaTwins girlfriends]]. It was justified by ECW having kayfabe "talent sharing agreements" with both Smackdown and Raw, but it seemed that they were the only two wrestlers smart enough to take advantage of the agreement. (Interestingly, therefore, Morrison and Miz [[SmallRoleBigImpact may have been the ones responsible]] for ECW being discontinued two years later and ''Raw'' and ''[=SmackDown=]'' being reintegrated a year after that!) And fans really wanted to see them take a beating.
** Carlito and Primo later defeated Miz and Morrison for the Unified Tag Team titles, belts that were ''supposed'' to crossover between different shows, and still weren't as overexposed as Miz and John Morrison were.
** 1. The talent scene at the time was so pitifully dead compared to previous years that "rules" aren't going to get in the way of entertainment. 2. Miz and Morrison were heels, thus ''should'' be hated and 3. Carlito's growing issues with the company was counterproductive.
* After Wrestling/BrockLesnar walked out on Wrestling/NewJapanProWrestling, the IWGP Heavyweight Title picture could be described as Wrestling/HiroshiTanahashi and the challenger of the month, as no one else really stuck around until the unexpected rise of Wrestling/KazuchikaOkada and the acquisition of Wrestling/AJStyles. To a lesser extent, Wrestling/ShinsukeNakamura got heavy press for his decent showings in MMA and a victory over Kurt Angle that resulted in the return of the belt Lesnar took, or to a greater extent considering he was the actual champion for a much shorter time relative to his press, more so than Tanahashi.
* Even though Wrestling/{{WWE}} was divided into the ''Raw'' and ''Smackdown'' brands, pretty much the entire main event crew, including John Cena, Triple H, Wrestling/CMPunk, Wrestling/RandyOrton, Wrestling/MarkHenry, and others appear on both shows with alarming regularity.
* Wrestling/KellyKelly is one of the most overexposed Divas [[StealthPun (and no, not because she used to be an exhibitionist)]]. Except for Wrestling/TheFabulousMoolah, she was the only Diva featured in the 2011 opening montage for all WWE programming till the day of her release. WWE's writers dredged up one excuse after another to have her appear in segments, most infamously her fake pregnancy prank when Jerry Springer was the special guest host. (And this was before she was booked to win the Divas' Championship!) Not-so-subtly {{lampshade|Hanging}}d in a TV commercial for 7-Eleven, one of the sponsors of the 2009 ''[=SummerSlam=]'' show (in which Kelly barely even appeared), in which [[ItsAllAboutMe she knocks away a row of commemorative]] Wrestling/{{Edge}}, John Cena, Triple H, [[ItsAllAboutMe and]] Wrestling/TheUndertaker [[ItsAllAboutMe drinking cups with a Kelly Kelly cup]].
* Wrestling/AJLee is another Diva who started hogging the spotlight in later years. Despite rarely competing in the ring, she was made the focal point of almost every main-event feud on ''Raw'' for seven months, culminating in her becoming the [[StalkerWithACrush psychotic lover]] of CM Punk, [[Wrestling/BryanDanielson Daniel Bryan]] ''and'' Wrestling/{{Kane}}. Then it was taken to extremes when she was named the new ''Raw'' General Manager. Vince has surprisingly been listening to viewers who frequently request he build back up the Divas division to where it was during its peak in the early-to-mid-2000s. However, at this time, the Divas division was pretty heavily based around Wrestling/TrishStratus, and to a lesser extent, Wrestling/{{Lita}}, then Wrestling/MickieJames. Vince feels that, much like Cena, the Divas division needs a "central character" to work as a keystone, saying he "needs a Trish" to build from. He's tried with Kelly Kelly, Wrestling/EveTorres, and AJ, and to a lesser extent, Maryse and the Bella Twins, but these have all fallen apart for one reason or another.
* To tie in with A.J.'s increased screentime, the ever popular Daniel Bryan saw his increase significantly post-''[=WrestleMania=] 28''. As of late 2012 he and his tag team partner Kane are a major part of shows as [[Wrestling/TeamHellNo dysfunctional WWE Tag Team Champions]], appearing in multiple segments on any given night. Consequently, this has brought more focus to the {{tag team}} division than it's seen in years.
* Also attempted in-universe by Wrestling/JohnLaurinaitis, who while General Manager of both ''Raw'' and ''[=SmackDown=]'' booked himself into the ring (sometimes to compete, sometimes not) at every opportunity, and even tried to have his face put on the cover of WWE's latest video game instead of CM Punk's.
* Yet another in-universe attempt involves Wrestling/BrockLesnar making this part of his demands on signing a contract with WWE, specifically asking for ''Raw'' to be re-christened as ''WWE Monday Night Raw: Starring Brock Lesnar''. (What makes this ''really'' strange is that, in RealLife, [[PlayingAgainstType Lesnar is a notoriously private person -- almost to the point of being a recluse -- so he'd be one of the last people in the world to ever demand such a thing]].)
* {{Invoked|trope}} in Wrestling/RingOfHonor by Jay Briscoe. After he was forced to vacate the World Title due to an injury, he showed his defiance by creating his own world title and doing everything he could overshadow the official champion Wrestling/AdamCole, [[NoFourthWall including taping his image over Cole's on promotional posters]]. Wrestling/MattHardy and Wrestling/JayLethal in turn would use Bricoe's own tactic against him, though neither went to quite the same extremes.
* The book ''Capitol Revolution'' by Tim Hornbaker features Wrestling/HulkHogan on the cover. Being a comprehensive history of the New York & Washington territories from the 1930s to 1983, Hogan first appears on page 241 of 245.
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