History UsefulNotes / Kawaisa

** Often turns up as Mascots for various products especially for the Japanese market

[[folder:Anime and Manga]]

** Notably, Franchise/RatchetAndClank got a cuteness makeover that was basically the inverse of AmericanKirbyIsHardcore. ''VideoGame/RatchetAndClankGoingCommando'' was a pack-in for the UsefulNotes/{{PS2}}.

The [[http://en.wikipedia.org/wiki/Superflat Superflat]] art movement was begun by Japanese artists who began using GrotesqueCute and its related {{trope}}s as a satirical comment on the culture's obsession with cuteness. Their philosophy relates it to the inevitable conflict between Eastern and Western ethical and artistic traditions -- a conflict in which all of Japan has been living for well over a century. Cute merchandise and products are not specifically a Japanese thing, as they are also especially popular in other parts of East and Southeast Asia, such as China, Hong Kong, Taiwan, South Korea, the Philippines and Singapore. In America and elsewhere in the western world, however, [[AmericanKirbyIsHardcore the opposite used to be true]] in general matters of tastes until the advent of [[UsefulNotes/TheNewTens The New '10s]] came around with cuteness being looked upon far more favorably than it used to be in the past until became a BrokenBase at the end of the same decade due to MoralGuardians accusing it of being misogynistic and pedophilic.

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The [[http://en.wikipedia.org/wiki/Superflat Superflat]] art movement was begun by Japanese artists who began using GrotesqueCute and its related {{trope}}s as a satirical comment on the culture's obsession with cuteness. Their philosophy relates it to the inevitable conflict between Eastern and Western ethical and artistic traditions -- a conflict in which all of Japan has been living for well over a century. Cute merchandise and products are not specifically a Japanese thing, as they are also especially popular in other parts of East and Southeast Asia, such as China, Hong Kong, Taiwan, South Korea, the Philippines and Singapore. In America and elsewhere in the western world, however, [[AmericanKirbyIsHardcore the opposite used to be true]] in general matters of tastes until the advent of [[UsefulNotes/TheNewTens The New '10s]] came around with cuteness being looked upon far more favorably than it used to be in the past.