History UsefulNotes / Kawaisa

8th Dec '16 7:55:44 AM Doug86
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Not all embrace the cute so readily, though; those skeptical of this "cuteness" consider it a sign of an infantile mentality. Hiroto Murasawa, professor of beauty and culture at Osaka Shoin Women's University, calls cuteness "a mentality that breeds non-assertion ... Individuals who choose to stand out get beaten down." Controversially, some have suggested that Japan's brutal defeat in WorldWarII bred this mentality, viewing it as the only way to explain how the warrior culture of ImperialJapan did a complete one–eighty in just a couple of generations.

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Not all embrace the cute so readily, though; those skeptical of this "cuteness" consider it a sign of an infantile mentality. Hiroto Murasawa, professor of beauty and culture at Osaka Shoin Women's University, calls cuteness "a mentality that breeds non-assertion ... Individuals who choose to stand out get beaten down." Controversially, some have suggested that Japan's brutal defeat in WorldWarII UsefulNotes/WorldWarII bred this mentality, viewing it as the only way to explain how the warrior culture of ImperialJapan did a complete one–eighty in just a couple of generations.
6th Dec '16 11:42:36 AM Morgenthaler
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* The ''Franchise/{{Kirby}}'' series plays with this interestingly. While most of its inhabitants carefree and Dreamland is pretty much an idyllic paradise, it is always constantly being invaded by [[VileVillainSaccharineShow dark forces]] and [[EldritchAbomination Eldritch Abominations]], some of which even possess said cute inhabitants. Things tend to get dramatically serious when [[SugarApocalypse the lives of the Dreamlanders are at stake]], and Kirby himself changes gears from being just a cute moeblob to the assertive BadAss.

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* The ''Franchise/{{Kirby}}'' series plays with this interestingly. While most of its inhabitants carefree and Dreamland is pretty much an idyllic paradise, it is always constantly being invaded by [[VileVillainSaccharineShow dark forces]] and [[EldritchAbomination Eldritch Abominations]], some of which even possess said cute inhabitants. Things tend to get dramatically serious when [[SugarApocalypse the lives of the Dreamlanders are at stake]], and Kirby himself changes gears from being just a cute moeblob to the assertive BadAss.badass.
13th Oct '16 9:44:24 PM BURGINABC
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** [[http://www.psychologytoday.com/articles/200703/global-psyche-one-nation-under-cute This article from Psychology Today]] states that Kawaisa has an ancient pedigree--simply because Japan's constant social stratification needed ''something'' to soften the edges. Kawaisa: Feudalism's version of a rollover bug?




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* [[http://www.psychologytoday.com/articles/200703/global-psyche-one-nation-under-cute This article from Psychology Today]] states that Kawaisa has an ancient pedigree--simply because Japan's constant social stratification needed ''something'' to soften the edges. Kawaisa: Feudalism's version of a rollover bug?
4th Jun '16 10:02:25 AM nombretomado
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%%* ZeroContextExample
4th Jun '16 10:02:19 AM nombretomado
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** Notably, Franchise/RatchetAndClank got a cuteness makeover that was basically the inverse of AmericanKirbyIsHardcore. ''VideoGame/RatchetAndClankGoingCommando'' was a pack-in for the [[UsefulNotes/Playstation2 PS2]].

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** Notably, Franchise/RatchetAndClank got a cuteness makeover that was basically the inverse of AmericanKirbyIsHardcore. ''VideoGame/RatchetAndClankGoingCommando'' was a pack-in for the [[UsefulNotes/Playstation2 PS2]].UsefulNotes/{{PS2}}.
%%* ZeroContextExample
23rd Feb '16 4:53:00 AM MegaMarioMan
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** Notably, RatchetAndClank got a cuteness makeover that was basically the inverse of AmericanKirbyIsHardcore. The second game was a pack-in for the PS2.

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** Notably, RatchetAndClank Franchise/RatchetAndClank got a cuteness makeover that was basically the inverse of AmericanKirbyIsHardcore. The second game ''VideoGame/RatchetAndClankGoingCommando'' was a pack-in for the PS2.[[UsefulNotes/Playstation2 PS2]].
18th Feb '16 3:41:41 PM jormis29
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** Averted in the Japanese release of TheLastOfUs which save for a few edits for violent content was released exactly how it was in the West (with Japanese voice acting of course). And surprisingly, it sold very well for a very western game with a very adult rating (the equivalent of AO).

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** Averted in the Japanese release of TheLastOfUs ''VideoGame/TheLastOfUs'' which save for a few edits for violent content was released exactly how it was in the West (with Japanese voice acting of course). And surprisingly, it sold very well for a very western game with a very adult rating (the equivalent of AO).
17th Feb '16 3:14:55 PM brb1006
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** Toyama Daiichi had Paddington Bear.

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** Toyama Daiichi had Paddington Bear.Literature/PaddingtonBear.
** Trust and Banking company has used [[Literature/TheTaleOfPeterRabbit Peter Rabbit]] as a mascot for over 25 years, and has a 10 foot mural of the story in one of their buildings!
8th Feb '16 2:47:55 PM MoonByte
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* Small shops sometimes have chalk boards with current sales in their windows. It isn't rare that a employee draws a cute critter on it as well. This can range from something genuily cute as Pikachu to questionable creatures such as [[Anime/PuellaMagiMadokaMagica Kyubey]].
25th Nov '15 6:07:09 AM Larkmarn
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* Asahi Bank used ''{{Franchise/Miffy}}'', a character from a Dutch series of children's picture books, on some of its ATM and credit cards.

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* Asahi Bank used ''{{Franchise/Miffy}}'', ''{{Literature/Miffy}}'', a character from a Dutch series of children's picture books, on some of its ATM and credit cards.
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http://tvtropes.org/pmwiki/article_history.php?article=UsefulNotes.Kawaisa