History UsefulNotes / Kawaisa

1st Oct '17 4:02:22 PM RisefromYourGrave
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** Same goes for Marie from Disney/TheAristocats due to Japan's fondness with cats.
* [[Disney/LiloAndStitch Stitch]] is also very popular.

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** Same goes for Marie from Disney/TheAristocats ''Disney/TheAristocats'' due to Japan's fondness with cats.
* [[Disney/LiloAndStitch Stitch]] is [[Franchise/LiloAndStitch Stitch and his "cousins"]] are also very popular.
16th Jul '17 4:16:46 PM KiraDoom
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* ''WebAnimation/HappyTreeFriends'' is quite popular in Japan because of the adorable cartoon critters that make up the cast and could qualify as [[GrotesqueCute guro-kawaii]] due to its violent content; in fact, most of the merchandise tied to the show is Japan-exclusive.
5th Jul '17 9:46:30 AM Wheezy
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[[caption-width-right:330: Where construction meets cuddliness.]]

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[[caption-width-right:330: Where Japanese construction meets cuddliness.]]
barriers. So cute!]]
11th May '17 12:43:54 AM TalonsofIceandFire
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Since the 1970s, an all-pervasive form of cultural cuteness entitled kawaisa (可愛さ) has crept up to become a prominent aspect of Japanese popular culture, entertainment, clothing, food, toys, personal appearance, behavior, iconography and mannerisms. Kawaisa is deeply embedded in contemporary Japanese culture (so much so it even has a nickname, "The Cult of Cute") and is used in a vast array of situations and demographics where, in other cultures, it would be considered incongruously juvenile or frivolous (public service warnings, office environments, commercial airlines, government publications -- even military advertisements). Many companies use cute mascots to present their wares and services to the public from big business to corner markets and national government, ward and town offices. Foreign observers can find this cuteness odd because of their own cultural aversions to it and a somewhat outdated perception of the Japanese as a stoic, non-frivolous people. Tomoyuki Sugiyama, author of "''Cool Japan''", believes that "cuteness" is rooted in Japan's harmony-loving culture, and Nobuyoshi Kurita, a sociology professor at Musashi University in Tokyo, has stated that "cute" is a "magic term" that encompasses everything that's acceptable and desirable in Japan.

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Since the 1970s, an all-pervasive form of cultural cuteness entitled kawaisa (可愛さ) has crept up to become a prominent aspect of Japanese popular culture, entertainment, clothing, food, toys, personal appearance, behavior, iconography and mannerisms. Kawaisa is deeply embedded in contemporary Japanese culture (so much so it even has a nickname, "The Cult of Cute") and is used in a vast array of situations and demographics demographics. Even in cases where, in other cultures, it would be considered incongruously juvenile or frivolous (public service warnings, office environments, commercial airlines, government publications -- even military advertisements). Many companies use cute mascots to present their wares and services to the public from big business to corner markets and national government, ward and town offices. Foreign observers can find this cuteness odd because of their own cultural aversions to it and a somewhat outdated perception of the Japanese as a stoic, non-frivolous stoic and no-nonsense people. Tomoyuki Sugiyama, author of "''Cool Japan''", believes that "cuteness" is rooted in Japan's harmony-loving culture, and Nobuyoshi Kurita, a sociology professor at Musashi University in Tokyo, has stated that "cute" is a "magic term" that encompasses everything that's acceptable and desirable in Japan.
16th Jan '17 12:21:33 PM Morgenthaler
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Not all embrace the cute so readily, though; those skeptical of this "cuteness" consider it a sign of an infantile mentality. Hiroto Murasawa, professor of beauty and culture at Osaka Shoin Women's University, calls cuteness "a mentality that breeds non-assertion ... Individuals who choose to stand out get beaten down." Controversially, some have suggested that Japan's brutal defeat in UsefulNotes/WorldWarII bred this mentality, viewing it as the only way to explain how the warrior culture of ImperialJapan did a complete one–eighty in just a couple of generations.

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Not all embrace the cute so readily, though; those skeptical of this "cuteness" consider it a sign of an infantile mentality. Hiroto Murasawa, professor of beauty and culture at Osaka Shoin Women's University, calls cuteness "a mentality that breeds non-assertion ... Individuals who choose to stand out get beaten down." Controversially, some have suggested that Japan's brutal defeat in UsefulNotes/WorldWarII bred this mentality, viewing it as the only way to explain how the warrior culture of ImperialJapan UsefulNotes/ImperialJapan did a complete one–eighty in just a couple of generations.
11th Jan '17 3:09:03 PM karstovich2
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* Some police forces in Japan have their own {{moe}} mascots, which sometimes adorn the front of kouban [police boxes].

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* Some police forces in Japan have their own {{moe}} mascots, which sometimes adorn the front of kouban kōban [police boxes].
8th Dec '16 7:55:44 AM Doug86
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Not all embrace the cute so readily, though; those skeptical of this "cuteness" consider it a sign of an infantile mentality. Hiroto Murasawa, professor of beauty and culture at Osaka Shoin Women's University, calls cuteness "a mentality that breeds non-assertion ... Individuals who choose to stand out get beaten down." Controversially, some have suggested that Japan's brutal defeat in WorldWarII bred this mentality, viewing it as the only way to explain how the warrior culture of ImperialJapan did a complete one–eighty in just a couple of generations.

to:

Not all embrace the cute so readily, though; those skeptical of this "cuteness" consider it a sign of an infantile mentality. Hiroto Murasawa, professor of beauty and culture at Osaka Shoin Women's University, calls cuteness "a mentality that breeds non-assertion ... Individuals who choose to stand out get beaten down." Controversially, some have suggested that Japan's brutal defeat in WorldWarII UsefulNotes/WorldWarII bred this mentality, viewing it as the only way to explain how the warrior culture of ImperialJapan did a complete one–eighty in just a couple of generations.
6th Dec '16 11:42:36 AM Morgenthaler
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* The ''Franchise/{{Kirby}}'' series plays with this interestingly. While most of its inhabitants carefree and Dreamland is pretty much an idyllic paradise, it is always constantly being invaded by [[VileVillainSaccharineShow dark forces]] and [[EldritchAbomination Eldritch Abominations]], some of which even possess said cute inhabitants. Things tend to get dramatically serious when [[SugarApocalypse the lives of the Dreamlanders are at stake]], and Kirby himself changes gears from being just a cute moeblob to the assertive BadAss.

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* The ''Franchise/{{Kirby}}'' series plays with this interestingly. While most of its inhabitants carefree and Dreamland is pretty much an idyllic paradise, it is always constantly being invaded by [[VileVillainSaccharineShow dark forces]] and [[EldritchAbomination Eldritch Abominations]], some of which even possess said cute inhabitants. Things tend to get dramatically serious when [[SugarApocalypse the lives of the Dreamlanders are at stake]], and Kirby himself changes gears from being just a cute moeblob to the assertive BadAss.badass.
13th Oct '16 9:44:24 PM BURGINABC
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** [[http://www.psychologytoday.com/articles/200703/global-psyche-one-nation-under-cute This article from Psychology Today]] states that Kawaisa has an ancient pedigree--simply because Japan's constant social stratification needed ''something'' to soften the edges. Kawaisa: Feudalism's version of a rollover bug?




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* [[http://www.psychologytoday.com/articles/200703/global-psyche-one-nation-under-cute This article from Psychology Today]] states that Kawaisa has an ancient pedigree--simply because Japan's constant social stratification needed ''something'' to soften the edges. Kawaisa: Feudalism's version of a rollover bug?
4th Jun '16 10:02:25 AM nombretomado
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