History ScareEmStraight / Advertising

5th Jul '16 6:33:45 PM Unicorndance
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** And the song is also creepy, particularly the "sick, sick, sick" part.
30th Jun '16 4:34:29 AM Luigifan
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* [[ScareCampaign Scare Campaigns]] are common in political advertising - and several studies suggest that they are one of the most effective types of political campaign.

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* [[ScareCampaign Scare Campaigns]] are common in political advertising - -- and several studies suggest that they are one of the most effective types of political campaign.



-->The downside was that the Grim Reaper became identified with gay men rather than as the Reaper. That was what we had unintentionally produced - [the belief] by some that the Reaper was people with HIV infection, rather than the Reaper harvesting the dead.

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-->The downside was that the Grim Reaper became identified with gay men rather than as the Reaper. That was what we had unintentionally produced - -- [the belief] by some that the Reaper was people with HIV infection, rather than the Reaper harvesting the dead.



* The UK [=PSAs=] about making sure you have a working smoke alarm have become more and more grim; years ago the reminder to regularly check the batteries was a benign "thumbs up on a Monday!" Today the ads are set in a dismal waiting room to the afterlife with a sadistic administrator barking at people why they're dead, with the punchline of a child telling their parent [[http://www.youtube.com/watch?v=lmVU0mm9fwI "you forgot to check the battery, Mummy."]] This same tagline was used in a disturbing poster - it's scrawled in soot on a charred wall, in a child's handwriting.

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* The UK [=PSAs=] about making sure you have a working smoke alarm have become more and more grim; years ago ago, the reminder to regularly check the batteries was a benign "thumbs up on a Monday!" Today Today, the ads are set in a dismal waiting room to the afterlife with a sadistic administrator barking at people why they're dead, with the punchline of a child telling their parent [[http://www.youtube.com/watch?v=lmVU0mm9fwI "you forgot to check the battery, Mummy."]] This same tagline was used in a disturbing poster - -- it's scrawled in soot on a charred wall, in a child's handwriting.



*** Hong Kong regularly runs fire safety campaigns ''worse'' than this, showing people trapped in high-rise apartment buildings that they can't escape from. The campaigns have become less severe over the years, but up until the early to mid-2000s it was common to switch on and see scenes of panicking people trapped in basements or barricaded into hallways because of items stored there.
** An ad was showing a bedroom with a couple sleeping in it, wonderful CG making it seem underwater. A calm voice says "Dying of smoke inhalation is just like drowning..." - and the CG disappears, the bedroom is almost invisible due to [[http://www.youtube.com/watch?v=9Kh3Ag4j1Ng black smoke]].

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*** Hong Kong regularly runs fire safety campaigns ''worse'' than this, showing people trapped in high-rise apartment buildings that they can't escape from. The campaigns have become less severe over the years, but up until the early to mid-2000s mid-2000s, it was common to switch on and see scenes of panicking people trapped in basements or barricaded into hallways because of items stored there.
** An ad was showing a bedroom with a couple sleeping in it, wonderful CG making it seem underwater. A calm voice says "Dying of smoke inhalation is just like drowning..." - -- and the CG disappears, the bedroom is almost invisible due to [[http://www.youtube.com/watch?v=9Kh3Ag4j1Ng black smoke]].



** The music that is used in this ad is in fact 'Down to the river to pray'
* There was a pretty graphic PSA in the UK in the nineties about chip pan safety with a woman's voice over explaining what you should and shouldn't do if your chip pan catches fire. The ad ends with a shock tactic as the woman is shown at the end revealling what happened to her because she didn't follow the instructions and how it could easily happen to the audience. Horrifying

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** The music that is used in this ad is in fact 'Down to the river to pray'
pray'.
* There was a pretty graphic PSA in the UK in the nineties about chip pan safety with a woman's voice over explaining what you should and shouldn't do if your chip pan catches fire. The ad ends with a shock tactic as the woman is shown at the end revealling what happened to her because she didn't follow the instructions and how it could easily happen to the audience. HorrifyingHorrifying.



** The end of the PSA adds to the scare factor, as we get to see the little girl's dead corpse float across the screen, eyes open and all. This was so scary, that future airings of the PSA completely edit out the ending.

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** The end of the PSA adds to the scare factor, as we get to see the little girl's dead corpse float across the screen, eyes open and all. This was so scary, scary that future airings of the PSA completely edit out the ending.



** There's one 'wear your seatbelt' ad that shows - in quite gory detail - a man having to brake suddenly for some reason. His organs get flung against his ribs, the ribs snap and dig into his lungs. On a twenty-foot-high screen. [[http://www.youtube.com/watch?v=qsp-nrf_8KQ Lovely]].
* Without a doubt, this is one of the most favored tactics of [[AcceptablePoliticalTargets PETA]] [[AnimalWrongsGroup (and other animal rights groups to a degree)]], who resorts to using graphic images of animals being killed, accusing young children's mothers of killing animals, and repeating harsh (and debatable) warnings that eating meat will cause all manner of health problems in order to frighten the naive and squeamish. The veracity of their claims is often doubtful, as many of the videos and pictures they show portray uncommon and/or outdated practices [[http://www.youtube.com/watch?v=SzTzAPYn2AA (many people involved in animal agriculture are quite shocked at the inaccuracy and exaggeration in the materials)]], and many of their "scientific" claims (such as the claim that [[YouFailBiologyForever humans are "natural herbivores")]] are based on ''very'' outdated, flawed, biased, or just plain discredited research.

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** There's one 'wear your seatbelt' ad that shows - -- in quite gory detail - -- a man having to brake suddenly for some reason. His organs get flung against his ribs, the ribs snap and dig into his lungs. On a twenty-foot-high screen. [[http://www.youtube.com/watch?v=qsp-nrf_8KQ Lovely]].
* Without a doubt, this is one of the most favored tactics of [[AcceptablePoliticalTargets PETA]] [[AnimalWrongsGroup (and other animal rights groups to a degree)]], who resorts to using graphic images of animals being killed, accusing young children's mothers of killing animals, and repeating harsh (and debatable) warnings that eating meat will cause all manner of health problems in order to frighten the naive and squeamish. The veracity of their claims is often doubtful, as many of the videos and pictures they show portray uncommon and/or outdated practices [[http://www.youtube.com/watch?v=SzTzAPYn2AA (many people involved in animal agriculture are quite shocked at the inaccuracy and exaggeration in the materials)]], and many of their "scientific" claims (such as the claim that [[YouFailBiologyForever humans are "natural herbivores")]] herbivores"]]) are based on ''very'' outdated, flawed, biased, or just plain discredited research.



*** Yet another one is the Australian ad that basically goes through their horrorfolder, complete with strokes, gangrene, and even mouth cancer. Why must they inflict this on us non-smokers?

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*** Yet another one is the Australian ad that basically goes through their horrorfolder, horror folder, complete with strokes, gangrene, and even mouth cancer. Why must they inflict this on us non-smokers?



** As the push towards NoSmoking in Australia has increased so has the effort to scare smokers into quitting. As well as disallowing the display of cigarettes plain packaging had been introduced with only the brand name and the graphic consequences of the habit. Not only has this come with discontinuing the production of certain brands the remaining ones allowed for sale have changed in branding and taste, making Marlboros for example and JBS or Superkings very much the same.
** Australia has a very clever scare tactic Anti-smoking PSA going at the moment (2013). During an ad-block, a graphic and depressing PSA is shown, with narration telling you how much it hurts and how "death will be the least of your worries". It ends on a dark note. A few ads later, it appears that another one comes on, compleate with dark and depressing narration about the pain, growing symptoms and how "this is it". Cue the man in the PSA standing up smiling as the ad says "you've done it, you've quit smoking for good". Turns out it was encouraging you to get through the negative consequences of quitting. It's quite effective when it offers a positive chance at "redemption" from the horrific consequences you witnessed not five minutes ago.

to:

** As the push towards NoSmoking in Australia has increased increased, so has the effort to scare smokers into quitting. As well as disallowing the display of cigarettes cigarettes, plain packaging had been introduced with only the brand name and the graphic consequences of the habit. Not only has this come with discontinuing the production of certain brands brands, the remaining ones allowed for sale have changed in branding and taste, making Marlboros for example and JBS or Superkings very much the same.
** Australia has a very clever scare tactic Anti-smoking PSA going at the moment (2013). During an ad-block, a graphic and depressing PSA is shown, with narration telling you how much it hurts and how "death will be the least of your worries". It ends on a dark note. A few ads later, it appears that another one comes on, compleate complete with dark and depressing narration about the pain, growing symptoms symptoms, and how "this is it". Cue the man in the PSA standing up smiling as the ad says "you've done it, you've quit smoking for good". Turns out it was encouraging you to get through the negative consequences of quitting. It's quite effective when it offers a positive chance at "redemption" from the horrific consequences you witnessed not five minutes ago.



* Ireland has a serious [[StopBeingStereotypical drunk-driving problem]], and has been producing extremely graphic TV ads for years now to combat it. One of the earlier examples, entitled [[http://www.youtube.com/watch?v=pATbxxkoikg " Could you live with the shame?"]] has a man involved in a drink-related crash flying through a fence into someone's back garden and killing their son.

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* Ireland has a serious [[StopBeingStereotypical drunk-driving problem]], and has been producing extremely graphic TV ads for years now to combat it. One of the earlier examples, entitled [[http://www.youtube.com/watch?v=pATbxxkoikg " Could "Could you live with the shame?"]] shame?"]], has a man involved in a drink-related crash flying through a fence into someone's back garden and killing their son.



** A rather recent Australian anti-drunk-driving campaign is seriously just "If you drink and drive, you're a bloody idiot" Welcome to Australia

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** A rather recent Australian anti-drunk-driving campaign is seriously just "If you drink and drive, you're a bloody idiot" idiot". Welcome to AustraliaAustralia.
20th May '16 12:45:35 PM moongalleon22
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* In the UK, there's a rather controversial advert airing which depicts the possible effects of gum disease. In it, a woman has a nightmare in which she [[TheToothHurts spits several teeth out into her hand]], before waking up and looking into a mirror...revealing that one of her front teeth [[RealAfterAll is actually missing.]] The controversy lies in the fact that this isn't actually a public service announcement - [[https://www.youtube.com/watch?v=TaE7WuNEYoc it's an advert for mouthwash.]] It received many complaints due to its use of this trope (described by one twitter user as "blatant scaremongering"), combined with how it's worded in a way that could give the impression that the product could cure gum disease, [[http://www.bbc.co.uk/news/magazine-36024782 or that people should use the product rather than visit a dentist regarding any concerns.]]
16th Mar '16 5:09:46 PM ANTMuddle
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** In the UK, there are at least three [=PSAs=] where Superman finishes out by saying, "[[https://www.youtube.com/watch?v=hDRMeeuP3F0 I never]] [[https://www.youtube.com/watch?v=T5N0aG_EFOM say Yes to]] [[https://www.youtube.com/watch?v=TBJkA3w_LVQ a cigarette.]]"
7th Jan '16 3:21:39 PM FromtheWordsofBR
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** There's one 'wear your seatbelt' ad (I've not seen it for a while, so it may have been discontinued) that shows - in quite gory detail - a man having to brake suddenly for some reason. His organs get flung against his ribs, the ribs snap and dig into his lungs. On a twenty-foot-high screen. [[http://www.youtube.com/watch?v=qsp-nrf_8KQ Lovely]].

to:

** There's one 'wear your seatbelt' ad (I've not seen it for a while, so it may have been discontinued) that shows - in quite gory detail - a man having to brake suddenly for some reason. His organs get flung against his ribs, the ribs snap and dig into his lungs. On a twenty-foot-high screen. [[http://www.youtube.com/watch?v=qsp-nrf_8KQ Lovely]].


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** Another Above the Influence ad depicted a girl puking into a toilet, the camera later revealing she threw up some of her most precious memories. Infamously, it was shown during times where most people would probably be eating.
18th Nov '15 10:37:10 PM trixus
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* Older Quebec road security ads have a tendency towards this... Speeding [[http://www.youtube.com/watch?v=EgljmCVvUvs (1)]] [[http://www.youtube.com/watch?v=5MgO0bw1Ykc (2)]], [[http://www.youtube.com/watch?v=l_C897kj9F0 DUI]], or just... [[http://www.youtube.com/watch?v=FrSLW8Pi5Po bad driving is bad!]]

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* Older Quebec road security ads have a tendency towards this... Speeding [[http://www.youtube.com/watch?v=EgljmCVvUvs (1)]] [[http://www.youtube.com/watch?v=5MgO0bw1Ykc (2)]], [[http://www.youtube.com/watch?v=l_C897kj9F0 DUI]], or just...
[[http://www.youtube.com/watch?v=FrSLW8Pi5Po bad driving is bad!]]bad!]]
** [[https://www.youtube.com/watch?v=zKFlHt2lzA4 Older?]] They never stopped.
18th Nov '15 3:42:03 PM twilicorn
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* The 'Drinking and driving wrecks lives' campaign was well known for their scare tactics notably the ad that zoomed in on the face of a young woman in a neck brace, who had been run over by an intoxicated driver while paramedics attempted to revive her. The victim was Denise Van Outen and the ad was considered to be too graphic to be shown before the watershed.

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* The 'Drinking and driving wrecks lives' campaign was well known for their scare tactics tactics, notably the ad that zoomed in on the face of a young woman (played by a young Denise Van Outen) in a neck brace, who had been run over by an intoxicated driver driver, while paramedics attempted to revive her. The victim was Denise Van Outen and the ad was considered to be too graphic to be shown before the watershed.
30th Oct '15 12:47:51 PM Noah1
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* The Montana Meth Project (look it up on ThatOtherWiki) is, despite its name, a fairly successful, multi-medium anti-meth campaign that works on showing the results, frequently given out by former meth users themselves (at least, on a few of the radio ads). Fairly notable due to being started as a privately funded campaign, although the state has taken over some of the funding duties, and for the fact that it started (as the name suggests) in Montana, but has spread to Arizona, Georgia, Idaho, Illinois, and Wyoming.

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* The Montana Meth Project Advertising/MethProject (look it up on ThatOtherWiki) is, despite its name, a fairly successful, multi-medium anti-meth campaign that works on showing the results, frequently given out by former meth users themselves (at least, on a few of the radio ads). Fairly notable due to being started as a privately funded campaign, although the state has taken over some of the funding duties, and for the fact that it started (as the name suggests) in Montana, {{Montana}}, but has spread to Arizona, Georgia, Idaho, Illinois, {{Arizona}}, {{Georgia}}, {{Idaho}}, {{Illinois}}, and Wyoming.{{Wyoming}}.
4th Aug '15 6:19:45 PM yangerang
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** A rather recent Australian anti-drunk-driving campaign is seriously just "If you drink and drive, you're a bloody idiot" Welcome to Australia
25th May '15 11:42:18 AM SaraJaye
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** America's anti-smoking campaign has two different flavors: One that tells people they won't get as many dates if they smoke in their profile pics on dating sites, and another where former smokers talk in great detail about how their habit ruined their bodies through cancer. Guess which one airs more often.
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