History ScareEmStraight / Advertising

23rd Aug '17 6:48:25 AM TommyTiger
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** Enjoy, fuckers. [[https://www.youtube.com/watch?v=EiCLsjpMJ9I]]



** There's also the female version called [[http://www.youtube.com/watch?v=-fAKo-i4jpQ Girls Beware]]. Remember ladies, [[TheUnFairSex don't talk to any man]]; [[AllMenArePerverts all he wants to do is rape you]].

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** There's also the female version called [[http://www.youtube.com/watch?v=-fAKo-i4jpQ Girls Beware]]. Remember ladies, It teaches ladies [[TheUnFairSex don't to not talk to any man]]; man]], [[AllMenArePerverts because all he wants to do is rape you]].them]].



** Also rather annoying. The government can fine people because it knows where they live, what car they drive, and the intimate details of their back account. Why the hell can't they just bill them automatically, then?!



* A (thankfully brief) series of AIDS campaigns in France pictured a woman being, erm, [[BestialityIsDepraved made love to]] by an enormous spider and a man having sex with a large scorpion. You can see them both [[http://www.nextnature.net/?p=1051 here]].

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* A (thankfully brief) series of AIDS campaigns in France pictured a woman being, erm, being [[BestialityIsDepraved made love to]] by an enormous spider and a man having sex with a large scorpion. You can see them both [[http://www.nextnature.net/?p=1051 here]].



** The appliances (especially the pot) act like they [[ForTheEvulz really want to hurt children]], then make it clear that it was all just an act. DudeNotFunny

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** The appliances (especially the pot) act like they [[ForTheEvulz really want to hurt children]], then make it clear that it was all just an act. DudeNotFunny



** There are similar advertisements in magazines, except a little LighterAndSofter. (Often showing stuff like a kid waiting on the side of the road with the message, "Just tell your parents you didn't pick him up because you were getting stoned. They'll understand." ''Much'' better than implying a girl about to drown in the pool.)

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** There are similar advertisements in magazines, except a little LighterAndSofter. (Often showing stuff like a kid waiting on the side of the road with the message, "Just tell your parents you didn't pick him up because you were getting stoned. They'll understand." ''Much'' better than implying a girl about to drown in the pool.)")



* Keira Knightly appeared in [[http://www.youtube.com/watch?v=ctoZbeD-GlY this PSA]] for UK Domestic Violence charity Women's Aid. It was only shown in cinemas, because it was considered too upsetting for TV!

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* Keira Knightly appeared in [[http://www.youtube.com/watch?v=ctoZbeD-GlY this PSA]] for UK Domestic Violence charity Women's Aid. It was only shown in cinemas, because it was considered too upsetting for TV!TV.



* This PSA for not swimming where you're not supposed to: [[http://www.youtube.com/watch?v=z7Y6t0V5IJc One order of]] terrifying imagery, please.

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* This PSA for not swimming where you're not supposed to: [[http://www.youtube.com/watch?v=z7Y6t0V5IJc One order of]] terrifying imagery, please.This PSA for not swimming where you're not supposed to]].



* Presumably it was the attempt of the pro-environmental video [[https://www.youtube.com/watch?v=WjVW6roRs-w No Pressure]], commissioned by 10:10. Basically, it amounts to "[[GaiasVengeance go green or we will murder you in the most graphic way possible]]." Beware, this is scary shit.
* There was an award-winning UK radio ad about why children should always wear seatbelts when traveling in a car. In the style of "Watch with Mother," with nursery rhyme music playing, a woman talks about little AliceAndBob who loved the story of Peter Pan and wanted to be like him. They got their wish when the car crashed on their way to school. Just like Peter Pan, Bob flew (through the windscreen) and Alice "never grew up"! What a cheery little tale!

to:

* Presumably it was the attempt of the pro-environmental video [[https://www.youtube.com/watch?v=WjVW6roRs-w No Pressure]], commissioned by 10:10. Basically, it amounts to "[[GaiasVengeance go green or we will murder you in the most graphic way possible]]." Beware, this is scary shit.
"
* There was an award-winning UK radio ad about why children should always wear seatbelts when traveling in a car. In the style of "Watch with Mother," with nursery rhyme music playing, a woman talks about little AliceAndBob who loved the story of Peter Pan and wanted to be like him. They got their wish when the car crashed on their way to school. Just like Peter Pan, Bob flew (through the windscreen) and Alice "never grew up"! What a cheery little tale!up".



* An ad campaign from the early 90's [[http://www.youtube.com/watch?v=vyl5Mwr84MA intending to teach young children]] not to put dangerous objects in their mouth. Of course, they explain this so terribly that it tells kids, ''and I quote'', "Always ask someone you love before putting something in your mouth." Yeah, that won't get annoying at dinner time when the kid asks permission for each individual bite. Not to mention the AccidentalInnuendo involved in a song called "Don'tcha put it in your mouth."

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* An ad campaign from the early 90's [[http://www.youtube.com/watch?v=vyl5Mwr84MA intending to teach young children]] not to put dangerous objects in their mouth. Of course, they explain this so terribly that it tells kids, ''and I quote'', kids "Always ask someone you love before putting something in your mouth." Yeah, that won't get annoying at dinner time when the kid asks permission for each individual bite. Not to mention the AccidentalInnuendo involved in a song called "Don'tcha put it in your mouth."



* And then there's [[http://www.youtube.com/watch?v=-LpxuMaeI_w a 2011 Italian anti-drug commercial]] where a dude goes on a trip[[note]]not ''that'' kind of trip, at least initially.[[/note]] and ''then'' does drugs. Then a girl approaches him, hugging him before quickly morphing into an extremely '''[[NightmareFace hideous]]''' [[Series/BuffyTheVampireSlayer Buffyverse-esque vampire...]] [[BuffySpeak thing]]. A song by Italian pop singer Nek was used as the BGM, [[SoundtrackDissonance with very predictable results.]] Then it turns out to be [[AllJustADream all just some kind of hallucination shit]] and the guy goes away with an actual girl, and after that a message pops up, "Don't do drugs, do your own life," thus ending the ad. [[AC:Warning:]] it may sound silly, but seriously, it isn't.

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* And then there's [[http://www.youtube.com/watch?v=-LpxuMaeI_w a 2011 Italian anti-drug commercial]] where a dude goes on a trip[[note]]not ''that'' kind of trip, at least initially.[[/note]] and ''then'' does drugs. Then a girl approaches him, hugging him before quickly morphing into an extremely '''[[NightmareFace hideous]]''' [[Series/BuffyTheVampireSlayer Buffyverse-esque vampire...]] [[BuffySpeak thing]]. A song by Italian pop singer Nek was used as the BGM, [[SoundtrackDissonance with very predictable results.]] Then it turns out to be [[AllJustADream all just some kind of hallucination shit]] and the guy goes away with an actual girl, and after that a message pops up, "Don't do drugs, do your own life," thus ending the ad. [[AC:Warning:]] it may sound silly, but seriously, it isn't.



* The early 1970s "[[http://www.nationalarchives.gov.uk/films/1964to1979/filmpage_lonely.htm Lonely Waters]]" British short about the dangers of swimming in the wrong place, memorably narrated by Creator/DonaldPleasence as the evil water god. Pleasant dreams!

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* The early 1970s "[[http://www.nationalarchives.gov.uk/films/1964to1979/filmpage_lonely.htm Lonely Waters]]" British short about the dangers of swimming in the wrong place, memorably narrated by Creator/DonaldPleasence as the evil water god. Pleasant dreams!



* [[https://upload.wikimedia.org/wikipedia/commons/c/ca/Curious_Alice_%281971%29.webm This]] [[NightmareFuel scary as fuck]] [[DrugsAreBad anti-Drug PSA]] from 1971, entitled ''[[Literature/AliceInWonderland Curious Alice]]'', that ironically is ''so'' [[WhatDoYouMeanItWasntMadeOnDrugs bizarre & creepy]] that it seems the ''producers'' were on drugs when they made it. ScareEmStraight, indeed.

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* [[https://upload.wikimedia.org/wikipedia/commons/c/ca/Curious_Alice_%281971%29.webm This]] [[NightmareFuel scary as fuck]] absolutely scary]] [[DrugsAreBad anti-Drug PSA]] from 1971, entitled ''[[Literature/AliceInWonderland Curious Alice]]'', that ironically is ''so'' [[WhatDoYouMeanItWasntMadeOnDrugs bizarre & creepy]] that it seems the ''producers'' were on drugs when they made it. ScareEmStraight, indeed.
20th Aug '17 9:10:41 AM YasminPerry
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* [[https://upload.wikimedia.org/wikipedia/commons/c/ca/Curious_Alice_%281971%29.webm This]] [[NightmareFuel scary as fuck]] [[DrugsAreBad anti-Drug PSA]] from 1971, entitled ''[[Litersture/AliceInWonderland Curious Alice]]'', that ironically is ''so'' [[WhatDoYouMeanItWasntMadeOnDrugs bizarre & creepy]] that it seems the ''producers'' were on drugs when they made it. ScareEmStraight, indeed.

to:

* [[https://upload.wikimedia.org/wikipedia/commons/c/ca/Curious_Alice_%281971%29.webm This]] [[NightmareFuel scary as fuck]] [[DrugsAreBad anti-Drug PSA]] from 1971, entitled ''[[Litersture/AliceInWonderland ''[[Literature/AliceInWonderland Curious Alice]]'', that ironically is ''so'' [[WhatDoYouMeanItWasntMadeOnDrugs bizarre & creepy]] that it seems the ''producers'' were on drugs when they made it. ScareEmStraight, indeed.
20th Aug '17 9:05:48 AM YasminPerry
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* [[https://upload.wikimedia.org/wikipedia/commons/c/ca/Curious_Alice_%281971%29.webm This]] [[NightmareFuel scary as fuck]] [[DrugsAreBad anti-Drug PSA]] from 1971, entitled ''Curious Alice'', that ironically is so [[WhatDoYouMeanItWasntMadeOnDrugs bizarre & creepy]] that it seems the ''producers'' were on drugs when they made it. ScareEmStraight, indeed.

to:

* [[https://upload.wikimedia.org/wikipedia/commons/c/ca/Curious_Alice_%281971%29.webm This]] [[NightmareFuel scary as fuck]] [[DrugsAreBad anti-Drug PSA]] from 1971, entitled ''Curious Alice'', ''[[Litersture/AliceInWonderland Curious Alice]]'', that ironically is so ''so'' [[WhatDoYouMeanItWasntMadeOnDrugs bizarre & creepy]] that it seems the ''producers'' were on drugs when they made it. ScareEmStraight, indeed.
20th Aug '17 9:04:18 AM YasminPerry
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* [[https://upload.wikimedia.org/wikipedia/commons/c/ca/Curious_Alice_%281971%29.webm This]] scary as fuck [[DrugsAreBad anti-Drug PSA]] from 1971, entitled ''Curious Alice'', that ironically is so [[WhatDoYouMeanItWasntMadeOnDrugs bizarre & creepy]] that it seems the ''producers'' were on drugs when they made it. ScareEmStraight, indeed.

to:

* [[https://upload.wikimedia.org/wikipedia/commons/c/ca/Curious_Alice_%281971%29.webm This]] [[NightmareFuel scary as fuck fuck]] [[DrugsAreBad anti-Drug PSA]] from 1971, entitled ''Curious Alice'', that ironically is so [[WhatDoYouMeanItWasntMadeOnDrugs bizarre & creepy]] that it seems the ''producers'' were on drugs when they made it. ScareEmStraight, indeed.
20th Aug '17 9:03:29 AM YasminPerry
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Added DiffLines:

* [[https://upload.wikimedia.org/wikipedia/commons/c/ca/Curious_Alice_%281971%29.webm This]] scary as fuck [[DrugsAreBad anti-Drug PSA]] from 1971, entitled ''Curious Alice'', that ironically is so [[WhatDoYouMeanItWasntMadeOnDrugs bizarre & creepy]] that it seems the ''producers'' were on drugs when they made it. ScareEmStraight, indeed.
9th Jul '17 3:11:09 PM nombretomado
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** New Zealand deliberately averted this trope in a drink-driving campaign aimed at the Maori community. The ad showed a boy at a party trying to decide whether to intervene to stop a drunk friend from driving, in a humorous FlightOfTheConchords-esque monologue. The state body responsible for the campaign claimed that they had deliberately been trying to avoid shock approaches because research had shown these to be unsuccessful with the target group of young drivers. The commercial went viral and was a huge success, creating at least two internet memes ("I've been internalizing a really complicated situation in my head" and "You know I can't grab your ghost chips!")

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** New Zealand deliberately averted this trope in a drink-driving campaign aimed at the Maori community. The ad showed a boy at a party trying to decide whether to intervene to stop a drunk friend from driving, in a humorous FlightOfTheConchords-esque Music/FlightOfTheConchords-esque monologue. The state body responsible for the campaign claimed that they had deliberately been trying to avoid shock approaches because research had shown these to be unsuccessful with the target group of young drivers. The commercial went viral and was a huge success, creating at least two internet memes ("I've been internalizing a really complicated situation in my head" and "You know I can't grab your ghost chips!")
18th Jun '17 10:30:15 AM nombretomado
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* The Montana Advertising/MethProject (look it up on ThatOtherWiki) is, despite its name, a fairly successful, multi-medium anti-meth campaign that works on showing the results, frequently given out by former meth users themselves (at least, on a few of the radio ads). Fairly notable due to being started as a privately funded campaign, although the state has taken over some of the funding duties, and for the fact that it started (as the name suggests) in UsefulNotes/{{Montana}}, but has spread to UsefulNotes/{{Arizona}}, UsefulNotes/{{Georgia}}, UsefulNotes/{{Idaho}}, UsefulNotes/{{Illinois}}, and UsefulNotes/{{Wyoming}}.

to:

* The Montana Advertising/MethProject (look it up on ThatOtherWiki) Wiki/ThatOtherWiki) is, despite its name, a fairly successful, multi-medium anti-meth campaign that works on showing the results, frequently given out by former meth users themselves (at least, on a few of the radio ads). Fairly notable due to being started as a privately funded campaign, although the state has taken over some of the funding duties, and for the fact that it started (as the name suggests) in UsefulNotes/{{Montana}}, but has spread to UsefulNotes/{{Arizona}}, UsefulNotes/{{Georgia}}, UsefulNotes/{{Idaho}}, UsefulNotes/{{Illinois}}, and UsefulNotes/{{Wyoming}}.
31st May '17 7:04:54 PM FromtheWordsofBR
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* Another classic from the bad old days: ''[[http://www.youtube.com/watch?v=ijbovskICjk Boys Beware]]''. The short swaps the word ''child molester'' with ''homosexual'', and is {{egregious}} enough in its mischaracterization even of ''that'' to make Pat Robertson wince. Contains lines like, "What Jimmy didn't know was that Ralph was sick. A sickness that was not visible like smallpox, but no less dangerous and contagious; a sickness of the mind. You see, Ralph was a homosexual, a person who ''demands'' an intimate relationship with members of their own sex." Make a "scared straight" joke at your own risk!
** Entertainingly, the film bends over backwards to [[{{Demonization}} demonize]] gays, but gives unqualified approval of hitchhiking.

to:

* Another classic from the bad old days: ''[[http://www.youtube.com/watch?v=ijbovskICjk Boys Beware]]''. The short swaps the word ''child molester'' with ''homosexual'', and is {{egregious}} enough in its mischaracterization even of ''that'' to make [[Series/The700Club Pat Robertson Robertson]] wince. Contains lines like, "What Jimmy didn't know was that Ralph was sick. A sickness that was not visible like smallpox, but no less dangerous and contagious; a sickness of the mind. You see, Ralph was a homosexual, a person who ''demands'' an intimate relationship with members of their own sex." Make a "scared straight" joke at your own risk!
** Entertainingly, the film bends over backwards to [[{{Demonization}} demonize]] {{demoniz|ation}}e gays, but gives unqualified approval of hitchhiking.



* There is a [[http://www.flinnsci.com/store/catalogPhotos/AP6373.jpg poster]] in high school Chemistry classes: "Carol never wore her safety goggles... now she doesn't need them." The picture beneath is of a blind woman.
** This poster has gone through MemeticMutation because of how much more alarming and terrible a fate she suffers compared to ''everyone else'' in that particular poster series.

to:

* There is a [[http://www.flinnsci.com/store/catalogPhotos/AP6373.jpg poster]] in high school Chemistry chemistry classes: "Carol never wore her safety goggles... now she doesn't need them." The picture beneath is of a blind woman.
**
woman. This poster has gone through MemeticMutation because of how much more alarming and terrible a fate she suffers compared to ''everyone else'' in that particular poster series.



* There was a pretty graphic PSA in the UK in the nineties about chip pan safety with a woman's voice over explaining what you should and shouldn't do if your chip pan catches fire. The ad ends with a shock tactic as the woman is shown at the end revealling what happened to her because she didn't follow the instructions and how it could easily happen to the audience. Horrifying.

to:

* There was a pretty graphic PSA in the UK in the nineties Fire Kills PIF about chip pan safety with a woman's voice over explaining what you should and shouldn't do if your chip pan catches fire. The ad ends with a shock tactic as the woman is shown at the end revealling revealing what happened to her because she didn't follow the instructions and how it could easily happen to the audience. Horrifying.



** The appliances (especially the pot) act like they [[ForTheEvulz really want to hurt children]], then make it clear that it was all just an act. DudeNotFunny.

to:

** The appliances (especially the pot) act like they [[ForTheEvulz really want to hurt children]], then make it clear that it was all just an act. DudeNotFunny.DudeNotFunny



* Presumably it was the attempt of the PRO-environmental video in [[http://www.theblaze.com/stories/no-pressure-new-environmental-campaign-glorifies-eco-fascism/ this article.]] Basically, it amounts to "[[GaiasVengeance go green or we will murder you in the most graphic way possible]]." Beware, this is scary shit.

to:

* Presumably it was the attempt of the PRO-environmental pro-environmental video in [[http://www.theblaze.com/stories/no-pressure-new-environmental-campaign-glorifies-eco-fascism/ this article.]] [[https://www.youtube.com/watch?v=WjVW6roRs-w No Pressure]], commissioned by 10:10. Basically, it amounts to "[[GaiasVengeance go green or we will murder you in the most graphic way possible]]." Beware, this is scary shit.



* In the UK, there's a rather controversial advert airing which depicts the possible effects of gum disease. In it, a woman has a nightmare in which she [[TheToothHurts spits several teeth out into her hand]], before waking up and looking into a mirror...revealing that one of her front teeth [[RealAfterAll is actually missing.]] The controversy lies in the fact that this isn't actually a public service announcement - [[https://www.youtube.com/watch?v=TaE7WuNEYoc it's an advert for mouthwash.]] It received many complaints due to its use of this trope (described by one twitter user as "blatant scaremongering"), combined with how it's worded in a way that could give the impression that the product could cure gum disease, [[http://www.bbc.co.uk/news/magazine-36024782 or that people should use the product rather than visit a dentist regarding any concerns.]]

to:

* In the UK, there's a rather controversial advert airing which depicts the possible effects of gum disease. In it, a woman has a nightmare in which she [[TheToothHurts spits several teeth out into her hand]], before waking up and looking into a mirror...revealing that one of her front teeth [[RealAfterAll is actually missing.]] The controversy lies in the fact that this isn't actually a public service announcement - [[https://www.youtube.com/watch?v=TaE7WuNEYoc it's an advert for Corsodyl mouthwash.]] It received many complaints due to its use of this trope (described by one twitter user as "blatant scaremongering"), combined with how it's worded in a way that could give the impression that the product could cure gum disease, [[http://www.bbc.co.uk/news/magazine-36024782 or that people should use the product rather than visit a dentist regarding any concerns.]]
26th Apr '17 4:54:47 PM icantfindagoodusername2
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Added DiffLines:

** Enjoy, fuckers. [[https://www.youtube.com/watch?v=EiCLsjpMJ9I]]
13th Mar '17 6:48:07 PM Vir
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* Without a doubt, this is one of the most favored tactics of [[AcceptablePoliticalTargets PETA]] [[AnimalWrongsGroup (and other animal rights groups to a degree)]], who resorts to using graphic images of animals being killed, accusing young children's mothers of killing animals, and repeating harsh (and debatable) warnings that eating meat will cause all manner of health problems in order to frighten the naive and squeamish. The veracity of their claims is often doubtful, as many of the videos and pictures they show portray uncommon and/or outdated practices [[http://www.youtube.com/watch?v=SzTzAPYn2AA (many people involved in animal agriculture are quite shocked at the inaccuracy and exaggeration in the materials)]], and many of their "scientific" claims (such as the claim that [[YouFailBiologyForever humans are "natural herbivores"]]) are based on ''very'' outdated, flawed, biased, or just plain discredited research.

to:

* Without a doubt, this is one of the most favored tactics of [[AcceptablePoliticalTargets PETA]] [[AnimalWrongsGroup (and other animal rights groups to a degree)]], who resorts to using graphic images of animals being killed, accusing young children's mothers of killing animals, and repeating harsh (and debatable) warnings that eating meat will cause all manner of health problems in order to frighten the naive and squeamish. The veracity of their claims is often doubtful, as many of the videos and pictures they show portray uncommon and/or outdated practices [[http://www.youtube.com/watch?v=SzTzAPYn2AA (many people involved in animal agriculture are quite shocked at the inaccuracy and exaggeration in the materials)]], and many of their "scientific" claims (such as the claim that [[YouFailBiologyForever [[ArtisticLicenseBiology humans are "natural herbivores"]]) are based on ''very'' outdated, flawed, biased, or just plain discredited research.
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