History Recap / MyLittlePonyFriendshipIsMagicS2E23PonyvilleConfidential

* {{Hypocrite}}: Reading gossip about other ponies? A-OK. Discovering gossip about ''you?'' '''''"I'LL DESTROY HER!"''''' Granted, Rarity reacted this way because she recognized the article came from her own diary, which was a blatant invasion of her own privacy...

* Hypocrite:
** Only Twilight was against Gabby Gums spreading lies about other ponies until it happened to those other ponies. This is only briefly spotlighted with Rarity. The rest are just out-and-out hypocrites.
** Rarity scolds Sweetie Belle for snooping in other people's lives, when she snooped in Sweetie Belle's stuff twice before. Though she does [[HypocrisyNod acknowledge]] that when scolding Sweetie Belle.

* HypocriticalHumor:

* HypocriteHasAPoint: ...Rarity then calls Sweetie Belle out on this, pointed out that she likely didn't like it when she revealed going through her saddlebag for proof. Her ArmorPiercingQuestion is partly what convinces her and the CMC to have second thoughts.

** Diamond Tiara's management style is straight out of the [[Franchise/SpiderMan J. Jonah Jameson]] school of editorialism.

-->'''Rarity:''' Do you ''really'' think that writing nasty things and making everypony feel horrible is your ''destiny''?
-->'''Sweetie Belle:''' Well, when you put it that way-
-->(scene cuts to Foal Free Press)
-->'''Diamond Tiara:''' No! I won't let you quit!.

-->'''Sweetie Belle:''' Well, now that I think about it-
-->'''Diamond Tiara:''' No! I am not letting you quit!.

* AnAesop: Making up rumors and lies about others can hurt their feelings and their reputations.

* DaEditor: Diamond Tiara is the school newspaper editor, complete with a big chair, big desk, gold nameplate, and desk slam. She chews out the CMC for giving her boring stories and demands "something juicy" instead.

* FailedASpotCheck: When Rarity became furious about Gabby Gums reprinting her diary, Twilight suggested asking Sweetie Belle if she knew who was writing the column. They could have just asked the dragon who had already given Gabby Gums an interview.
** Though the CMC may have gotten the interview using a means that didn't involve a face-to-face conversation.
%%* FurryConfusion: In-universe: "Baby Birds Born".

-->'''Rarity:''' Honestly, you ponies have no sense of humor. So she tweaks a few ponies every now and then. (''turns page to story on her'') [[DelayedReaction Maybe they deserve]] *gasp* '''''I'LL DESTROY HER!!!'''''

* IntrepidReporter: The CMC become this and start investigating everyone's personal lives. However, they quickly devolve into {{Paparazzi}}.

** For all of Ponyville being gossiped about, the fact that [[Recap/MyLittlePonyFriendshipIsMagicS1E9BridleGossip they gossiped about Zecora]] would make the whole Gabby Gums thing seem more like a penalty for them more than anything.

* OriginalPositionFallacy: The citizens of Ponyville love Gabby Gums and her column, and never consider the rammifications of unmoderated gossip, until ''they'' see themselves in print.

* TheReasonYouSuckSpeech: The CMC get one from [[https://www.youtube.com/watch?v=Qo4a6tap3jQ Big Mac]], of all ponies.
-->'''Big Macintosh:''' You should be ashamed of yourself, humiliating your sister and me like that! We don't want to talk to any of y'all right now, so take [[YourLittleDismissiveDiminutive your little gossip column and your embarrassin' photographs]] and just ''[[GetOut GO AWAY!]]''

-->'''Rarity:''' My sister would never associate with anyone as beastly as Gabby Gums! I resent you even suggesting such a thing, Twilight! Why, she's the most innocent, most lovely-- ''(cut to Rarity finding her diary in Sweetie Belle's saddlebag)'' MOST EVIL PONY IN EQUESTRIA!
* SomeKindOfForceField: While (attempting) to approach the library to visit Twilight, the Cutie Mark Crusaders bump one generated by Twilight.

* StickySituation: As stated by Sweetie Belle: "Snips and Snails and bubble-gum [[EpicFail fail]]."

* WhatTheHellHero: The CMC get a few once their identities are revealed, but special mention goes to [[TheQuietOne Big Macintosh]]; if the pony of the fewest words [[OOCIsSeriousBusiness gets mad enough to articulately chew you out]], you ''know'' you've screwed up royally.

* SchoolNewspaperNewshound: The Cutie Mark Crusaders start as this but decide their school doesn't have enough information.

* ParentalHypocrisy: Although she's her older sister, Rarity scolds Sweetie Belle about the invasions of privacy she and the other two CMC committed... which she found out about by snooping through Sweetie Belle's things.