History PopularityPolynomial / Other

...Then came TheNewTens, when many malls began to go on [[http://commercialconstructionblog.com/retail-construction-trends-shopping-center-construction-enters-renaissance-with-renovation-work/ massive renovation sprees]] that are bringing in plenty of new stores. Also, two new malls finally opened in the U.S. in 2014 (one in Sarasota, Florida, the other in The Bronx), and a struggling mall in suburban Washington, D.C. was gutted and rebuilt... as a new ''enclosed'' mall. While "dead malls" are still prominent, the suburban malls that are not dying are keeping themselves relevant by adopting the more main street-like style of the "lifestyle centers" (a driving force in the trend to put the "urban" in "suburban"), luring in new and noteworthy tenants to make up for retrenching retailers (particularly upscale clothing stores such as [=H&M=], trendy restaurants, movie theaters, bowling alleys, fitness centers, etc.) and undergoing eye-catching renovations to keep the concept of "going to the mall" relevant to a newer generation.

* Creator/AdamWest. In the late 1960s, he was a primetime TV star and the actor charged with bringing Series/{{Batman}} back to life after being crippled by the Comics Code. Head to the '80s and the return of the [[UsefulNotes/TheDarkAgeOfComicBooks Dark Knight]], and West is a ''persona non grata'', firmly stuck as a reminder of the DorkAge Batman. But today? He's a staple voice actor in comedies such as ''WesternAnimation/FamilyGuy'' [[AdamWesting precisely because of his history as Batman]], and trademark [[LargeHam overdramatic voice]]. In fact, the whole thing is lampshaded in ''WesternAnimation/BatmanTheAnimatedSeries''. There is an episode wherein Bruce Wayne meets the actor who'd played his childhood idol. The actor's life mirrors West's post-Batman life, and West did the voice acting.

* {{Steampunk}} culture in the United States: In the 1990s, it was seen as the next big thing with its blending of science fiction and retro aesthetics becoming a surprise success. After 9/11 however, American SpeculativeFiction fans turned to Dieselpunk and Atompunk, which had a stronger EagleLand feel. By the 2010s, the millennial generation's [[ForeignCultureFetish fascination for everything British]] has meant a resurgence of the culture.

** First class rail travel. Yes, you heard that correctly. You see, back in the days when rail travel was invented, there were (at least) three classes. [[ValuesDissonance Just like in society]]. However, beginning in TheRoaringTwenties, rich people started having alternatives to rail travel, namely planes and automobiles. By the 1950s the European railways (now state-owned) decided to gut first class as a cost-saving measure. But of course having a second and third class but no first would not sell well. So in a clever bit of marketing they simply uptitled the existing lower two classes while doing some cosmetic fixes to third class (e.g. getting rid of the wooden seats with no padding in third class). The only exception to this was Britain, where some law said there always had to be third class (though there [[LoopholeAbuse wasn't anything keeping anybody from abolishing ''second'' class]]). In the 1980s, rising prices of gas as well as the introduction of UsefulNotes/HighSpeedRail once more expanded the market for rail travel and suddenly new "premium" services for UsefulNotes/HighSpeedRail started being offered. Nowadays, you can get "business" class, "club" class, "preferente" or whatever the marketing department comes up with. On the Acela Express (Boston - New York - Washington), you can chose between Business and First - no Coach Class for you (also something that last happened on a large scale in the 1950s).[[note]]You can however travel in coach on the "Northeast Regional" which travels the same route at lower speeds and with more intermediate stops[[/note]] So in essence First Class rail travel was abolished and second class was retitled first class, only for "real" first class to make a comeback half a century later.

* French culture in the U.S. was highly popular for generations, whether for its art, its love of jazz, and its films among other things. By the early/mid-2000s however, France's opposition to the WarOnTerror led to a [[CheeseEatingSurrenderMonkeys backlash on the right towards anything that sported a French accent]], to the point ''French fries''[[note]]Chips for those preferring British English[[/note]] among other things, were renamed as "Freedom fries"[[note]]The same had previously happened during WWI, this time with the Germans[[/note]]. By the following decade, the backlash against said war and general Europhilia in America led to a renewed popularity of France, the terrorist attacks that have hit the country during the mid-2010s only boosting said sentiment.
* Tea seems to be going this way in the U.S. after Americans switched to coffee after the [[UsefulNotes/TheAmericanRevolution Boston Tea Party]]. While coffee is still preferred (note that tastes have changed towards more "gourmet" experiences like Starbucks and Nespresso while its place as a pick-me-up has been taken over by energy drinks), better quality teas are more readily available. Green tea is popular as a health food, particularly among women, and big box stores have a few electric kettles favored by the Brits (though far less powerful than the average U.K. models) in their kitchen appliance sections.

** Perhaps the most dramatic is the story of alcohol prohibition, which was tried out in several countries, primarily in the first third of the 20th century, most notably in the United States between 1920 and 1933[[note]]on a nationwide basis - several states and counties had prohibition before 1920 and well after 1933[[/note]]. It backfired horribly however, and after its repeal alcohol became more popular. Although on the following decades, the profile of the average drinker has returned to be the blue-collar man that became the focus of the temperance movement of the 19th century (this however does ''not'' apply to wine, [[WineIsClassy still regarded as highbrow]] as well as other upscale drinks).
** Smoking is nowadays associated with the poor and uneducated in much of the west and is banned in most indoor (and several outdoor) places - a stark contrast to days past when it was considered to be tasteful and stylish, and even UsefulNotes/TheHindenburg had a dedicated smoking room, despite being [[MadeOfExplodium filled with hydrogen]]. Not that it was always that way, before WWI, tobacco was associated with cowboys and others. While vaporizers have gained popularity, these are considered to be more of a "premium" product rather than for everyday use. On the other hand, electronic cigarettes were intended for daily usage, but they never caught on for certain reasons, one of them being their propensity to explode. Like their non-electric counterparts, they've also quickly become associated with "white trash."
** Attitudes towards hemp as a plant and its use as a drug have also varied greatly. UsefulNotes/GeorgeWashington grew it on his farm[[note]] There is no record of him ''smoking'' the stuff, but he ''did'' leave records of separating the male and female plants, a practice whose only (known) purpose is to grow higher-quality female plants to be smoked by ''somebody''[[/note]] and the Declaration of Independence was written on hemp paper. In the 20th century an anti-drug scare campaign led to the {{Unfortunate Implication|s}} of renaming it as "marijuana" to make it sound like a [[ValuesDissonance "Mexican" drug]] - succeeded in getting it banned and for a long time only TheStoner and hopeless left wing radicals ever argued in favor of legalizing the plant. Even the non-drug cultivation of hemp became increasingly difficult and was entirely ended by bureaucratic red tape in many places. However, after UsefulNotes/BillClinton stated that he "Did not inhale" weed, its acceptance began to rise once more and even people on the political right started to argue in favor of legalization with libertarian "get the government out of people's lives" arguments. By TheNewTens UsefulNotes/BarackObama was able to gleefully admit "Of course I inhaled, that was sort of the point" and several states have passed ballot measures or laws to legalize medicinal or recreational use with a lot of LoopholeAbuse going on with the former in some states. In fact [[Series/RealTimeWithBillMaher Bill Maher]] is able to more or less openly declare his "medical" marijuana he takes under California law has more to do with getting high than with any medical condition.

* French culture in the U.S. was highly popular for generations, whether for its art, its love of jazz, and its films among other things. By the early/mid-2000s however, France's opposition to the WarOnTerror led to a [[CheeseEatingSurrenderMonkeys backlash towards anything that sported a French accent]], to the point ''French fries''[[note]]Chips for those preferring British English[[/note]] among other things, were renamed as "Freedom fries"[[note]]The same had previously happened during WWI, this time with the Germans[[/note]]. By the following decade, the backlash against said war and general Europhilia in America led to a renewed popularity of France, the terrorist attacks that have hit the country during the mid-2010s only boosting said sentiment.

** Smoking is nowadays associated with the poor and uneducated in much of the west and is banned in most indoor (and several outdoor) places - a stark contrast to days past when it was considered to be tasteful and stylish, and even UsefulNotes/TheHindenburg had a dedicated smoking room, despite being [[MadeOfExplodium filled with hydrogen]]. Not that it was always that way, before WWI, tobacco was associated with cowboys and others. While vaporizers have gained popularity, these are considered to be more of a "premium" product rather than for everyday use. On the other hand, electric cigarettes were intended for daily usage, but they never caught on for certain reasons, one of them being their propensity to explode.

* {{Steampunk}} culture in the United States: In the 1990s, it was seen as TheNewRockAndRoll with its blending of science fiction and retro aesthetics becoming a surprise success. After 9/11 however, American SpeculativeFiction fans turned to Dieselpunk and Atompunk, which had a stronger EagleLand feel. By the 2010s, the millennial generation's [[ForeignCultureFetish fascination for everything British]] has meant a resurgence of the culture.
* French culture in the U.S. was highly popular for generations, whether for its art, its love of jazz, and its films among other things. By the early/mid-2000s however, France's opposition to the WarOnTerror led to a [[CheeseEatingSurrenderMonkeys backlash towards anything that sported a French accent]], to the point ''French fries''[[note]]Chips for those preferring British English[[/note]] among other things, were renamed as "Freedom fries"[[note]]The same had previously happened during WWI, this time with the Germans[[/note]]. By the following decade, the backlash against said war and general Europhilia in America led to a renewed popularity of France, the terrorist attacks that have hit the country during the mid-2010s only boosting that sentiment.

...Then came TheNewTens, when many malls began to go on [[http://commercialconstructionblog.com/retail-construction-trends-shopping-center-construction-enters-renaissance-with-renovation-work/ massive renovation sprees]] that are bringing in plenty of new stores. Also, two new malls finally opened in the U.S. in 2014 (one in Sarasota, Florida, the other in The Bronx), and a struggling mall in suburban Washington, D.C. was gutted and rebuilt... as a new ''enclosed'' mall. While "dead malls" are still prominent, the suburban malls that are not dying are keeping themselves relevant by adopting the more main street-like style of the "lifestyle centers" (a driving force in the trend to put the "urban" in "suburban"), luring in new and noteworthy tenants (particularly upscale clothing stores such as [=H&M=], trendy restaurants, movie theaters, bowling alleys, fitness centers, etc.) and undergoing eye-catching renovations to keep the concept of "going to the mall" relevant to a newer generation.

** First class rail travel. Yes, you heard that correctly. You see, back in the days when rail travel was invented, there were (at least) three classes. [[ValuesDissonance Just like in society]]. However, beginning in TheRoaringTwenties, rich people started having alternatives to rail travel, namely planes and automobiles. By the 1950s the European railways (now state-owned) decided to gut first class as a cost-saving measure. But of course having a second and third class but no first would not sell well. So in a clever bit of marketing they simply uptitled the existing lower two classes while doing some cosmetic fixes to third class (e.g. getting rid of the wooden seats with no padding in third class). The only exception to this was Britain, where some law said there always had to be third class (though there [[LoopholeAbuse wasn't anything keeping anybody from abolishing ''second'' class]]). In the 1980s, rising prices of gas as well as the introduction of UsefulNotes/HighSpeedRail once more expanded the market for rail travel and suddenly new "premium" services for UsefulNotes/HighSpeedRail started being offered. Nowadays, you can get "business" class, "club" class, "preferente" or whatever the marketing department comes up with. On the Acela (Boston - New York - Washington) corridor, you can chose between Business and First - no Coach Class for you (also something that last happened on a large scale in the 1950s). So in essence First Class rail travel was abolished and second class was retitled first class, only for "real" first class to make a comeback half a century later.

** First class rail travel. Yes, you heard that correctly. You see, back in the days when rail travel was invented, there were (at least) three classes. [[ValuesDissonance Just like in society]]. However, beginning in TheRoaringTwenties, rich people started having alternatives to rail travel, namely planes and automobiles. By the 1950s the European railways (now state-owned) decided to gut first class as a cost-saving measure. But of course having a second and third class but no first would not sell well. So in a clever bit of marketing they simply uptitled the existing lower two classes while doing some cosmetic fixes to third class (e.g. getting rid of the wooden seats with no padding in third class). The only exception to this was Britain, where some law said there always had to be third class (though there [[LoopholeAbuse wasn't anything keeping anybody from abolishing ''second'' class]]). In the 1980s, rising prices of gas as well as the introduction of UsefulNotes/HighSpeedRail once more expanded the market for rail travel and suddenly new "premium" services for UsefulNotes/HighSpeedRail started being offered. Nowadays, you can get "business" class, "club" class, "preferente" or whatever the marketing department comes up with. On the Acela (Boston - New York - Washington) you can chose between Business and First - no Coach Class for you (also something that last happened on a large scale in the 1950s). So in essence First Class rail travel was abolished and second class was retitled first class, only for "real" first class to make a comeback half a century later.

* French culture in the U.S. was highly popular for generations, whether for its art, its love of jazz, and its films among other things. By the early/mid-2000s however, France's opposition to the WarOnTerror led to a [[CheeseEatingSurrenderMonkeys backlash towards anything that sported a French accent]], to the point ''French fries''[[note]]Chips for those preferring British English[[/note]] were renamed as "Liberty fries". By the following decade, the backlash against said war and general Europhilia led to a renewed popularity of France, the terrorist attacks that have hit the country during the mid-2010s only boosting that sentiment.

* Gentrification is essentially this with regards to both architectural styles and parts of a city. Take Berlin-Kreuzberg for instance: Back when most of the houses there were built (the latter half of the 19th century, aka the ''Gründerzeit'') they were obviously deemed modern and aesthetically pleasing and the area was reasonably popular being close to the city center. After the wall was built and encircled Kreuzberg (which was in West-Berlin) on three sides, it became an undesirable location due to said encirclement. Furthermore the architectural style was seen as bad and most apartments were in dire need of renovation and lacked such conveniences as central heating or warm water. Of course the newly built housing units made of prefabricated slabs (known by the charming word ''Plattenbau'' in German, which roughly means slab building) had those conveniences and thus were widely more popular. The only people who would voluntarily live in old houses in areas like Kreuzberg were immigrants, notorious malcontents and cheapskates like students, leftists and leftist students. Many of those houses were also planned to be torn down, so there were issues with squatters. Once the wall came down, Kreuzberg suddenly found itself in the center of Berlin's attention once more and the students and "alternative" people had started their own clubs, bars and other venues and suddenly Kreuzberg became ''the'' place to live in. The ''Plattenbauten'' meanwhile have suffered greatly both in perception and in technical state (being forty or fifty years old does not help), but - you guessed it - in some cities even they show signs of being gentrified.

* Gentrification is essentially this with regards to both architectural styles and parts of a city. Take Berlin-Kreuzberg for instance: Back when most of the houses there were built (the latter half of the 19th century, aka the ''Gründerzeit'') they were obviously deemed modern and aesthetically pleasing and the area was reasonably popular being close to the city center. After the wall was built and encircled Kreuzberg (which was in West-Berlin) on three sides, it became an undesirable location due to said encirclement. Furthermore the architectural style was seen as bad and most apartments were in dire need of renovation and lacked such conveniences as central heating or warm water. Of course the newly built housing units made of prefabricated slabs (known by the charming word ''Plattenbau'' in German, which roughly means slab building) had those conveniences and thus were widely more popular. The only people who would voluntarily live in old houses in areas like Kreuzberg were immigrants, notorious malcontents and cheapskates like students, leftists and leftist students. Many of those houses should also be torn down, so there were issues with squatters. Once the wall came down, Kreuzberg suddenly found itself in the center of Berlin's attention once more and the students and "alternative" people had started their own clubs, bars and other venues and suddenly Kreuzberg became ''the'' place to live in. The ''Plattenbauten'' meanwhile have suffered greatly both in perception and in technical state (being forty or fifty years old does not help), but - you guessed it - in some cities even they show signs of being gentrified.

** Streetcars (or Trams for the British). After UsefulNotes/WorldWarII, a combination of cheap gas and the growing popularity of buses (and, according to {{conspiracy theorist}}s, some [[http://en.wikipedia.org/wiki/Great_American_streetcar_scandal underhanded tactics]] by the auto industry) led to many streetcar lines falling out of use and eventually being dismantled. The few surviving ones in the West (in East Germany and most other Warsaw Pact nations this was not the case for complex reasons, among them the [[TheAllegedCar Trabbi]].), such as those in UsefulNotes/SanFrancisco and UsefulNotes/NewOrleans, persisted more for their historical and tourism value than anything else. When cities ''did'' invest in mass transit, it would often be in the form of buses and subways that wouldn't threaten the flow of automobile traffic on the streets. In TheNineties and the TurnOfTheMillennium, however, the green movement and later on fears over rising gas prices led several cities to build or expand tram lines or "light rail" systems, which are essentially streetcars with decades worth of new technology, but also their alleged "flaws" have become their biggest assets, including bigger vehicles compared to buses (making for more capacity), their above ground running (eliminating some of the problems of dark muggy subway stations) and their overhead electric traction, more efficient than gas or third rails (all the rage in the era of renewable energy).

* French culture in the U.S. was highly popular for generations, whether for its art, its love of jazz, and its films among other things. By the early/mid-2000s however, France's opposition to the WarOnTerror led to a [[CheeseEatingSurrenderMonkeys backlash towards anything that sported a French accent]], to the point ''French fries''[[note]]Chips for those outside North America[[/note]] were renamed as "Liberty fries". By the following decade, the backlash against said war and general Europhilia led to a renewed popularity of France, the terrorist attacks that have hit the country during the mid-2010s only boosting that sentiment.

** Post-WWII spectacles were made of tortoiseshell, and later plastic[[note]]Shuron Ronsirs/Ray-Ban Browlines were introduced in 1947, Ray-Ban Wayfarers appeared in 1952[[/note]], which by the end of TheSixties were seen as too conformist. Then metallic frames took over[[note]]While first made in 1937, it wasn't until about '68 when Ray-Ban Aviators were used outside military circles[[/note]] during TheSeventies, but by the end of the decade, plastics returned big time[[note]]Wayfarers were boosted primarily by the film ''Film/TheBluesBrothers'' and by the NewWave movement[[/note]] to dominate TheEighties. TheNineties and UsefulNotes/TheOughts brought back metals[[note]]''Series/{{Jackass}}'' contributed to the Aviators' newborn popularity[[/note]] aside from sporty wraparounds, while TheNewTens did the same with plastic[[note]]80s nostalgia, {{Hipster}}s and ''Series/MadMen'' were instrumental for a return to Wayframes[[/note]].

* Like facial hair, long hair on men cycles in and out of fashion. It was shocking at first in TheSixties, with Music/TheBeatles and the rise of the counterculture. In TheSeventies, long hair was ''de rigeur''. Even a middle-aged businessman's haircut would frequently [[SeventiesHair extend below the ears]]. The PunkRock and [[NewWaveMusic New Wave]] subcultures heralded a return to shorter hairstyles through TheEighties. HairMetal brought long hair back, albeit heavily styled. Unadorned long hair came back into fashion in TheNineties with the rise of {{Grunge}}, but short hairstyles were popular as well. UsefulNotes/TheOughts continued the trend, taken to extreme levels by Black and Latino cultures in terms of short hair while the {{Emo}} subculture popularized the much-derided style of the [[PeekABangs bangs covering the eyes]]. Music/JustinBieber and Music/OneDirection popularized slightly longer hairstyles for teenage males into the early 2010s, although the pendulum has swung back towards shorter hair.

** Attitudes towards hemp as a plant and its use as a drug have also varied greatly. UsefulNotes/GeorgeWashington grew it on his farm[[note]] There is no record of him ''smoking'' the stuff, but he ''did'' leave records of separating the male and female plants, a practice whose only (known) purpose is to grow higher-quality female plants to be smoked by ''somebody''[[/note]] and the Declaration of Independence was written on hemp paper. In the 20th century an anti-drug scare campaign led to the {{Unfortunate Implication|s}} of renaming it as "marijuana" to make it sound like a [[ValuesDissonance "Mexican" drug]] - succeeded in getting it banned and for a long time only TheStoner and hopeless left wing radicals ever argued in favor of legalizing the plant. Even the non-drug cultivation of hemp became increasingly difficult and was entirely ended by bureaucratic red tape in many places. However, after UsefulNotes/BillClinton stated that he "Did not inhale" weed, its acceptance began to rise once more and even people on the political right started to argue in favor of legalization with libertarian "get the government out of people's lives" arguments. By TheNewTens UsefulNotes/BarackObama was able to gleefully admit "Of course I inhaled, that was sort of the point" and several states have passed ballot measures or laws to legalize medicinal or recreational use with a lot of LoopholeAbuse going on with the former in some states. In fact [[RealTimeWithBillMaher Bill Maher]] is able to more or less openly declare his "medical" marijuana he takes under California law has more to do with getting high than with any medical condition.

* Tea seems to be going this way in the U.S. after Americans switched to coffee after the [[UsefulNotes/TheAmericanRevolution Boston Tea Party]]. While coffee is still preferred (note that tastes have changed towards more "gourmet" experiences like Starbucks and Nespresso while its place as a pick-me-up has been taken over by tea and energy drinks), better quality teas are more readily available. Green tea is popular as a health food, particularly among women, and big box stores have a few electric kettles favored by the Brits (though far less powerful than the average U.K. models) in their kitchen appliance sections.

** Smoking is nowadays associated with the poor and uneducated in much of the west and is banned in most indoor (and several outdoor) places - a stark contrast to days past when it was considered to be tasteful and stylish, and even UsefulNotes/TheHindenburg had a dedicated smoking room, despite being [[MadeOfExplodium filled with hydrogen]]. Not that it was always that way, before WWI, tobacco was associated with cowboys and others. While vaporizers have gained popularity, these are considered to be more of a "premium" product rather than for everyday use. On the other hand, electric cigarettes were intended for daily usage, but they never caught on for certain reasons, one of them their propensity to explode.

* Tea seems to be going this way in the U.S. after Americans switched to coffee after the [[UsefulNotes/TheAmericanRevolution Boston Tea Party]]. While coffee is still preferred (note that tastes have changed towards more "gourmet" experiences like Starbucks and Nespresso while its place as a fixer-upper has been taken over by tea and energy drinks), better quality teas are more readily available. Green tea is popular as a health food, particularly among women, and big box stores have a few electric kettles favored by the Brits (though far less powerful than the average U.K. models) in their kitchen appliance sections.

* Tea seems to be going this way in the U.S. after Americans switched to coffee after the [[UsefulNotes/TheAmericanRevolution Boston Tea Party]]. While coffee is still preferred (note that tastes have changed towards more "gourmet" experiences like Starbucks and Nespresso, as the more traditional variations have fallen by the wayside), better quality teas are more readily available. Green tea is popular as a health food, particularly among women, and big box stores have a few electric kettles favored by the Brits (though far less powerful than the average U.K. models) in their kitchen appliance sections.

** Perhaps the most dramatic is the story of alcohol prohibition, which was tried out in several countries, primarily in the first third of the 20th century, most notably in the United States between 1920 and 1933[[note]]on a nationwide basis - several states and counties had prohibition before 1920 and well after 1933[[/note]]. It backfired horribly however, and after its repeal alcohol became more popular. Although on the following decades, the profile of the average drinker has returned to be the blue-collar man that became the focus of the temperance movement of the 19th century (this however does ''not'' apply to wine, [[WineIsClassy still regarded as highbrow]]).
** Smoking is nowadays associated with the poor and uneducated in much of the west and is banned in most indoor (and several outdoor) places - a stark contrast to days past when it was considered to be tasteful and stylish, and even UsefulNotes/TheHindenburg had a dedicated smoking room, despite being [[MadeOfExplodium filled with hydrogen]]. Not that it was always that way, before WWI, tobacco was associated with cowboys and others.

** Attitudes towards hemp as a plant and its use as a drug have also varied greatly. UsefulNotes/GeorgeWashington grew it on his farm[[note]] There is no record of him ''smoking'' the stuff, but he ''did'' leave records of separating the male and female plants, a practice whose only (known) purpose is to grow higher-quality female plants to be smoked by ''somebody''[[/note]] and the Declaration of Independence was written on hemp paper. In the 20th century an anti-drug scare campaign led to the {{Unfortunate Implication|s}} of renaming it as "marijuana" to make it sound like a [[ValuesDissonance "Mexican" drug]] - succeeded in getting it banned and for a long time only TheStoner and hopeless left wing radicals ever argued in favor of legalizing the plant. Even the non-drug cultivation of hemp became increasingly difficult and was entirely ended by bureaucratic red tape in many places. However, after UsefulNotes/BillClinton stated that he "Did not inhale" weed, its acceptance began to rise once more and even people on the political right started to argue in favor of legalization with libertarian "get the government out of people's lives" arguments. By TheNewTens UsefulNotes/BarackObama was able to gleefully admit "Of course I inhaled, that was sort of the point" and several states have passed ballot measures or laws to legalize medicinal or recreational use with a lot of LoopholeAbuse going on with the former in some states. In fact Creator/BillMaher is able to more or less openly declare his "medical" marijuana he takes under California law has more to do with getting high than with any medical condition.

** Averted with metropolitan UsefulNotes/LosAngeles. During the '70s and '80s, the city had a relatively peaceful image thanks to its fair balance between the city and suburbs, specially compared with the [[WretchedHive "Rust Belt" Northeast]], where places such as UsefulNotes/NewYorkCity and UsefulNotes/{{Chicago}} [[TheBigRottenApple had hair-raising crime rates]] while UsefulNotes/WashingtonDC was noted for its screwed-up council (one mayor was caught smoking crack [[ControversyProofImage but got re-elected anyway]]). However, the underlying tension (especially in racial terms) suddenly exploded with the Rodney King riots in 1992, which resulted in LA becoming what it had avoided in the past decades ([[{{YMMV}} or rather]], revealing that it had always been like that under its clean surface). This helped many ailing Atlantic cities (especially the Giuliani-era New York) as businesses left LA.

** Perhaps the most dramatic is the story of alcohol prohibition, which was tried out in several countries, primarily in the first third of the 20th century, most notably in the United States between 1920 and 1933[[note]]on a nationwide basis - several states and counties had prohibition before 1920 and well after 1933[[/note]]. It backfired horribly however, and after its repeal alcohol became more popular. Although on the following decades, the profile of the average drinker has returned to be the blue-collar man that became the focus of the temperance movement of the 19th century (this however does ''not'' apply to wine, [[GrandfatherClause still regarded as highbrow]]).

* The attitude towards recreational drugs has undergone several cycles of both prohibition and legalization being more popular politically and with the population at large:
** Perhaps the most dramatic is the story of alcohol prohibition, which was tried out in several countries in the first third of the 20th century, most notably in the United States between 1920 and 1933[[note]]on a nationwide basis - several states and counties had prohibition before 1920 and well after 1933[[/note]]. It backfired horribly however, and after its repeal alcohol became more popular. Although on the following decades, the profile of the average drinker has returned to be the blue-collar man that became the focus of the temperance movement of the 19th century.

** Attitudes towards hemp as a plant and its use as a drug have also varied greatly. UsefulNotes/GeorgeWashington grew it on his farm[[note]] There is no record of him ''smoking'' the stuff, but he ''did'' leave records of separating the male and female plants, a practice whose only (known) purpose is to grow higher-quality female plants to be smoked by ''somebody''[[/note]] and the Declaration of Independence was written on hemp paper. In the 20th century a scare campaign with many UnfortunateImplications - among them the renaming to "marijuana" to make it sound like a "Mexican" drug - succeeded in getting it banned and for a long time only TheStoner and hopeless left wing radicals ever argued in favor of legalizing the plant. Even the non-drug cultivation of hemp became increasingly difficult and was entirely ended by bureaucratic red tape in many places. However, after UsefulNotes/BillClinton stated that he "Did not inhale" weed, its acceptance began to rise once more and even people on the political right started to argue in favor of legalization with libertarian "get the government out of people's lives" arguments. By TheNewTens UsefulNotes/BarackObama was able to gleefully admit "Of course I inhaled, that was sort of the point" and several states have passed ballot measures or laws to legalize medicinal or recreational use with a lot of LoopholeAbuse going on with the former in some states. In fact Creator/BillMaher is able to more or less openly declare his "medical" marijuana he takes under California law has more to do with getting high than with any medical condition.

* [[TheMall Shopping malls]], of all things, have been going through this since about TheEighties. At that point, over-enthusiastic developers began flooding nearly every American town with more than 15,000 people with new shopping malls -- even if the town already had an older mall. This created the first generation of "dead malls", as the older and smaller properties were left to die, particularly if they were in decaying parts of town -- the UrExample being Dixie Square Mall in the Chicago suburb of Harvey, which closed in 1978 and, after being repurposed for a famous scene in ''Film/TheBluesBrothers'', was left to decay until it was finally torn down in the mid 2010s.[[note]]Chris Rock also referred to this phenomenon when he joked that every town has two malls: the one white people go to, and the one white people ''used'' to go to.[[/note]] "Dead malls" really took off in TheNineties as the retail market became increasingly saturated, killing off many popular department stores, clothing stores, and restaurants, thus leaving many regions with too little to go around. Others were killed by poor planning, as many of the later generations of malls were built over-optimistically for markets that never materialized. Also not helping was the increase of "big box" stores like Walmart, The Home Depot, Best Buy, and Bed Bath & Beyond, which offered larger variety than smaller specialty stores in malls; and ''especially'' not helping was the rise of Internet shopping. For literally every year since the mid '90s, it became increasingly common to hear that a mall in even a large market such as Memphis or St. Louis was being closed and/or redeveloped into something else. What few malls were being built by the TurnOfTheMillennium were typically "lifestyle centers" in more affluent areas, boasting upscale shops and restaurants in a streetscape setting, or "power centers", largely composed of the aforementioned big-box stores -- both of which were also common redevelopment tactics for struggling indoor malls. Not a single enclosed mall was built in the US between 2006 and 2014. The mid 2010s economic crisis certainly didn't help, as seen by General Growth Properties, one of the largest mall companies in the U.S., filing for bankruptcy.\\
...Then came TheNewTens, when many malls began to go on [[http://commercialconstructionblog.com/retail-construction-trends-shopping-center-construction-enters-renaissance-with-renovation-work/ massive renovation sprees]] that are bringing in plenty of new stores. Also, two new malls finally opened in the U.S. in 2014 (one in Sarasota, Florida, the other in The Bronx), and a struggling mall in suburban Washington, D.C. was gutted and rebuilt... as a new ''enclosed'' mall. While "dead malls" are still prominent, the malls that are not dying are keeping themselves relevant by luring in new and noteworthy tenants (particularly upscale clothing stores such as [=H&M=], trendy restaurants, movie theaters, bowling alleys, fitness centers, etc.) and undergoing eye-catching renovations to keep the concept of "going to the mall" relevant to a newer generation.

* Tea seems to be going this way in the U.S. after Americans switched to coffee after the [[UsefulNotes/TheAmericanRevolution Boston Tea Party]]. While coffee is still preferred (note that tastes have changed towards more <"gourmet" experiences like Starbucks and Nespresso, as the more traditional variations have fallen by the wayside), better quality teas are more readily available. Green tea is popular as a health food, particularly among women, and big box stores have a few electric kettles favored by the Brits (though far less powerful than the average U.K. models) in their kitchen appliance sections.

* Creator/AdamWest. In the late 1960s, he was a primetime TV star and the actor charged with bringing Series/{{Batman}} back to life. Head to the '80s and the return of the [[UsefulNotes/TheDarkAgeOfComicBooks Dark Knight]], and West is a ''persona non grata'', firmly stuck as a reminder of the DorkAge Batman. But today? He's a staple voice actor in comedies such as ''WesternAnimation/FamilyGuy'' [[AdamWesting precisely because of his history as Batman]], and trademark [[LargeHam overdramatic voice]]. In fact, the whole thing is lampshaded in ''WesternAnimation/BatmanTheAnimatedSeries''. There is an episode wherein Bruce Wayne meets the actor who'd played his childhood idol. The actor's life mirrors West's post-Batman life, and West did the voice acting.

** Facial hair seems to be making a ''very'' gradual comeback, or depending on how you look at it, it already has, with the most popular style being the PermaStubble. It can go back to clean shaven or full on beards from here. A quick perusal of Pinterest's Men's Fashion section will show the many variety of beards worn by fashion models and actors, both current and former Silver Screen Studs. In 2015, Paul Ryan became the first Speaker of the House to sport a beard in nearly 100 years, though it is closer to the aforementioned "permastubble" look than the epic beards of the 19th century. Nevertheless, this may represent a sort of turning point, as male politicians have generally been advised against sporting beards for most of the last few decades.
** Mustaches were ''very'' common for men between about 1850 and 1900, then slowly started to disappear - partly for hygienic reasons and partly as a reaction against Victorian values by the RoaringTwenties. Since then only older or working-class men tended to have any facial hair other than pencil-thin mustaches, and things remained that way until about 1970, when the hippie counterculture went mainstream. Thus began another golden age for the mustache, which lasted until about 1990 (by which point the Baby Boomers were seen as unhip). It's yet to return in full force, although it's still quite common among certain ethnic groups (Blacks and [[MagnificentMoustachesOfMexico Latinos]], to give two obvious examples) and in various Central European, Mediterranean and Arab countries where facial hair is still considered manly and/or sophisticated.

* After [[TheGreatPoliticsMessUp the fall of the Iron Curtain]], socialism was considered as good as dead in the United States. After the 2007-08 financial crisis, people started to think that perhaps equitable distribution of resources might be a good idea. As seen in the Occupy movement, socialism is coming back as a viable political theory (although the word remains a taboo in mainstream US politics). Socialism hasn't had a chance in U.S. electoral politics at anything beyond the state level (and for that matter only in the smaller states, most notably Vermont) since the 1920s and 30s, partly because of the "first red scare" that followed WWI and that the New Deal was thought to turn socialism obsolete. But it was the early 1950s' RedScare that killed off American socialism, especially once the "Red hunters" were able to stir up class resentment against "left-wing intellectuals", giving us the current BourgeoisBohemian trope. Liberalism has since made a comeback, of course, but it is a bourgeois, ''cultural'' liberalism that most old-school socialists find obscene. Of course this all came to head in the 2016 primary when an openly declared Socialist from Vermont - Bernie Sanders did way better than expected in the democratic primary.

* With the rise of coffeehouse culture in the U.S. in UsefulNotes/TheNineties, drip coffee was seen as something for old people or the terminally clueless by serious coffee aficionados. ''Real'' coffee came from espresso machines or a French press. But with the rise of "third wave" coffee culture, coffee lovers have rediscovered manual pour-over drip coffee makers. Ironically, it tends to be popular in the Pacific Northwest, the region responsible for popularizing espresso in the U.S.

** The post-war American car market has constantly cycled between demand for larger, roomier, more powerful automobiles and smaller, more efficient ones. In TheFifties and TheSixties, the trend was toward "bigger is better" with land-yachts and muscle cars to show off the newfound wealth of America's middle class. Then, the Arab oil embargo caused demand to shift towards compact and midsize cars and, later, minivans for most of TheSeventies and the first half of TheEighties. As a new generation came of age with little memory of the energy crises, large vehicles came back into style in the late 80s and 90s (except for a brief period around 1991 with the Gulf War) and up to UsefulNotes/TheOughts, this time in the form of [[HummerDinger large SUVs]]. Now, thanks to the spikes in gas prices of 2005 (post-Hurricane Katrina) and 2008, compounded with the economic recession in-between, [=SUVs=] are out, and crossovers, hybrids and compacts are in, as well as...
** Minivans. As mentioned, they were huge in TheEighties as a fuel-efficient alternative to land-yacht station wagons (the fuel crises of TheSeventies still fresh in everyone's mind), but faded away in the late '90s, thanks to [=SUVs=], the perception that the average minivan owner was a boring "soccer mom" suburbanite, and the fact that the styling was getting blander -- compare, say, the [[http://en.wikipedia.org/wiki/File:1994-1996_Chevrolet_Lumina_APV.jpg Chevy Lumina]] and the [[http://en.wikipedia.org/wiki/File:1996-2000_Toyota_Tarago_(TCR10R)_GLi_van_02.jpg Toyota Previa]] to the [[http://en.wikipedia.org/wiki/File:2004-2007_Ford_Freestar.jpg Ford Freestar]]. While they haven't shaken their uncool reputation, minivans have seen a small resurgence after the decline of the [=SUV=] market, due to their similar capacity and greater fuel efficiency.
** Small "econo-box" autos and hatchbacks. During the height of the last "Bigger is Better" craze during late in TheNineties and early in the TurnOfTheMillennium, it seemed as though the only choices for new car owners were [[FateWorseThanDeath four-door sedans and body-on-frame SUVs]]. After 2005, though, vehicles like the new Mini Cooper and various hybrids began selling so fast that it took years before the automakers could meet demand, and older models such as the Geo Metro and Volkswagen Beetle can sell for up to triple their Blue Book value on the used car market on the basis of fuel economy alone. The American automakers have even started importing some of their compact European models to meet this new demand, ending decades of NoExportForYou -- to such success that it has been cited as one of the reasons for the revitalization of Detroit's "Big Three" after decades of seemingly interminable decline.

** Averted with metropolitan UsefulNotes/LosAngeles. During the '70s and '80s, the city had a relatively peaceful image thanks to its fair balance between the city and suburbs, specially compared with the [[WretchedHive "Rust Belt" Northeast]], where places such as UsefulNotes/NewYorkCity and UsefulNotes/{{Chicago}} [[TheBigRottenApple had hair-raising crime rates]] while UsefulNotes/WashingtonDC was noted for its screwed-up council (one mayor was caught smoking crack [[ControversyProofImage but got re-elected anyway]]). However, the underlying tension suddenly exploded with the Rodney King riots in 1992, which resulted in LA becoming what it had avoided in the past decades (or rather, revealing that it had always been like that under its clean surface). This helped many ailing Atlantic cities (especially the Giuliani-era New York) as businesses left LA.

* The sinking of the UsefulNotes/RMSTitanic was one of the biggest and most well-known disasters of the early 20th century and was the source of multiple book and film adaptations about passengers on board. By the 70's and 80's people had more than enough of those stories (in theissue 4 of ''Les Aventures Extraordinaires d'Adèle Blanc-Sec'', part of the excitement is seeing whether or not she would get on board of the Titanic and die due to being unable to escape). No one would have expected that a movie adaptation in 1997 would end up becoming the second-highest grossing film of all time (not adjusted for inflation).
* Tea seems to be going this way in the U.S. after Americans switched to coffee after the [[UsefulNotes/TheAmericanRevolution Boston Tea Party]]. While coffee is still king, better quality teas are more readily available. Green tea is popular as a health food, particularly among women, and big box stores have a few electric kettles favored by the Brits (though far less powerful than the average U.K. models) in their kitchen appliance sections.

** Attitudes towards hemp as a plant and its use as a drug have also varied greatly. UsefulNotes/GeorgeWashington grew it on his farm[[note]] There is no record of him ''smoking'' the stuff, but he ''did'' leave records of separating the male and female plants, a practice whose only purpose is to grow higher-quality female plants to be smoked by ''somebody''[[/note]] and the Declaration of Independence was written on hemp paper. In the 20th century a scare campaign with many UnfortunateImplications - among them the renaming to "marijuana" to make it sound like a "Mexican" drug - succeeded in getting it banned and for a long time only TheStoner and hopeless left wing radicals ever argued in favor of legalizing the plant. Even the non-drug cultivation of hemp became increasingly difficult and was entirely ended by bureaucratic red tape in many places. However, after UsefulNotes/BillClinton stated that he "Did not inhale" weed, its acceptance began to rise once more and even people on the political right started to argue in favor of legalization with libertarian "get the government out of people's lives" arguments. By TheNewTens UsefulNotes/BarackObama was able to gleefully admit "Of course I inhaled, that was sort of the point" and several states have passed ballot measures or laws to legalize medicinal or recreational use with a lot of LoopholeAbuse going on with the former in some states. In fact Creator/BillMaher is able to more or less openly declare his "medical" marijuana he takes under California law has more to do with getting high than with any medical condition.

** First class rail travel. Yes, you heard that correctly. You see, back in the days when rail travel was invented, there were (at least) three classes. [[ValuesDissonance Just like in society]]. However, beginning in TheRoaringTwenties, rich people started having alternatives to rail travel, namely planes and automobiles. By the 1950s the European railways (now state-owned) decided to gut first class as a cost-saving measure. But of course having a second and third class but no first would not sell well. So in a clever bit of marketing they simply uptitled the existing lower two classes while doing some cosmetic fixes to third class (e.g. getting rid of the wooden seats with no padding in third class). The only exception to this was Britain, where some law said there always had to be third class (though there [[LoopholeAbuse wasn't anything keeping anybody from abolishing ''second'' class]]). In the 1980s, rising prices of gas as well as the introduction of high speed rail once more expanded the market for rail travel and suddenly new "premium" services for high speed rail started being offered. Nowadays, you can get "business" class, "club" class, "preferente" or whatever the marketing department comes up with. On the Acela (Boston - New York - Washington) you can chose between Business and First - no Coach Class for you (also something that last happened on a large scale in the 1950s). So in essence First Class rail travel was abolished and second class was retitled first class, only for "real" first class to make a comeback half a century later.