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Despite its name, the resulting carnage was not exclusively aimed towards rural shows; the casualties of the purge included several long-running [[TheWestern westerns]] (including ''Series/{{Bonanza}}'', though the genre had been in a decline due to MoralGuardians complaining about their violence, and ''Bonanza'' itself was facing declining ratings due to the death of co-star Dan Blocker) and variety shows, such as ''The Creator/JackieGleason Show'', ''The Music/LawrenceWelk Show'', and ''The Red Skelton Show''. CBS and Creator/{{ABC}} each also killed two birds with one stone by cancelling the rural variety shows ''Series/HeeHaw'' and ''The Music/JohnnyCash Show''.

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Despite its name, the resulting carnage was not exclusively aimed towards rural shows; the casualties of the purge included several long-running [[TheWestern westerns]] (including ''Series/{{Bonanza}}'', though the genre had been in a decline due to MoralGuardians complaining about their violence, and ''Bonanza'' itself was facing declining ratings due to the death of co-star Dan Blocker) and variety shows, such as ''The Creator/JackieGleason Show'', ''The Music/LawrenceWelk Show'', and ''The Red Skelton Show''. CBS and Creator/{{ABC}} [[Creator/AmericanBroadcastingCompany ABC]] each also killed two birds with one stone by cancelling the rural variety shows ''Series/HeeHaw'' and ''The Music/JohnnyCash Show''.
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A notable movement in US television around the turn of UsefulNotes/TheSeventies--"one of the earliest efforts at [[NetworkDecay channel drift]]", [[https://en.wikipedia.org/wiki/Rural_purge according to]] [[Website/{{Wikipedia}} That Other Wiki]]--when the AC Nielsen company made changes to give networks and advertisers a clearer picture of just who (as well as how many people) watched which shows. At the time, many popular programs (such as ''Series/GreenAcres'' and ''Series/HeeHaw'') were rural-themed and were skewing more towards viewers from rural areas or just an older demographic in general. By contrast, younger "urban" viewers wanted more contemporary and innovative programs. The major networks risked losing younger viewers to rock music on FM radio, records, and live shows as well as more intellectual and edgier fare on the upstart Creator/{{PBS}} network and in movie theaters during the UsefulNotes/NewHollywood era. In addition, the FCC's new "Prime Time Access Rule" came into effect for the 1971-72 season, which forbade networks from [[UsefulNotes/ANSIStandardBroadcastTVSchedule scheduling programming]] in the 7:00 p.m. ET/PT hour (a move intended to help spur the syndication market, alongside the concurrent "[=FinSyn=]" rules that effectively required the networks to divest their syndication divisions), forcing the traditional start of primetime to move from 7:30 p.m. to 8:00 p.m.

to:

A notable movement in US television around the turn of UsefulNotes/TheSeventies--"one of the earliest efforts at [[NetworkDecay channel drift]]", [[https://en.wikipedia.org/wiki/Rural_purge according to]] [[Website/{{Wikipedia}} That Other Wiki]]--when the AC Nielsen company made changes to give networks and advertisers a clearer picture of just who (as well as how many people) watched which shows. At the time, many popular programs (such as ''Series/GreenAcres'' and ''Series/HeeHaw'') were rural-themed and were skewing more towards viewers from rural areas or just an older demographic in general. By contrast, younger "urban" viewers wanted more contemporary and innovative programs. The major networks risked losing younger viewers to rock music on FM radio, records, and live shows as well as more intellectual and edgier fare on the upstart Creator/{{PBS}} network and in movie theaters during the UsefulNotes/NewHollywood MediaNotes/NewHollywood era. In addition, the FCC's new "Prime Time Access Rule" came into effect for the 1971-72 season, which forbade networks from [[UsefulNotes/ANSIStandardBroadcastTVSchedule [[MediaNotes/ANSIStandardBroadcastTVSchedule scheduling programming]] in the 7:00 p.m. ET/PT hour (a move intended to help spur the syndication market, alongside the concurrent "[=FinSyn=]" rules that effectively required the networks to divest their syndication divisions), forcing the traditional start of primetime to move from 7:30 p.m. to 8:00 p.m.
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For most of scripted programming caught up in it, though, the rural purge was a mercy killing of near-FranchiseZombie shows that either were going on with major original cast members having left or had worn out their premises (one can only be a FishOutOfWater for so long...). Many of these shows were eventually VindicatedByHistory in that the bulk of them are far more popular today in their earlier black-and-white seasons and seldom seen in the late seasons from the last few years before the ax. The shows affected by the purge would become rerun staples and make up the bulk of retro-theme digital subchannels like Creator/AntennaTV today. Still, the memory of the Purge would help fuel conservative America's resentment of the mainstream media.

to:

For most of scripted programming caught up in it, though, the rural purge was a mercy killing of near-FranchiseZombie shows that either were going on with major original cast members having left or had worn out their premises (one can only be a FishOutOfWater for so long...). Many of these shows were eventually VindicatedByHistory in that the bulk of them are far more popular today in their earlier black-and-white seasons and seldom seen in the late seasons from the last few years before the ax. The shows affected by the purge would become rerun staples and make up the bulk of retro-theme retro-themed digital subchannels like Creator/AntennaTV today. Still, the memory of the Purge purge would help fuel conservative America's resentment of the mainstream media.
Is there an issue? Send a MessageReason:
None


For most of scripted programming caught up in it, though, the rural purge was a mercy killing of near-FranchiseZombie shows that either were going on with major original cast members having left or had worn out their premises (one can only be a FishOutOfWater for so long...). Many of these shows were eventually VindicatedByHistory in that the bulk of them are far more popular today in their earlier black-and-white seasons and seldom seen in the late seasons from the last few years before the ax. The shows affected by the purge would become rerun staples and make up the bulk of retro-theme digital subchannels like Creator/AntennaTV today.

to:

For most of scripted programming caught up in it, though, the rural purge was a mercy killing of near-FranchiseZombie shows that either were going on with major original cast members having left or had worn out their premises (one can only be a FishOutOfWater for so long...). Many of these shows were eventually VindicatedByHistory in that the bulk of them are far more popular today in their earlier black-and-white seasons and seldom seen in the late seasons from the last few years before the ax. The shows affected by the purge would become rerun staples and make up the bulk of retro-theme digital subchannels like Creator/AntennaTV today.
today. Still, the memory of the Purge would help fuel conservative America's resentment of the mainstream media.
Is there an issue? Send a MessageReason:
None


A notable movement in US television around the turn of UsefulNotes/TheSeventies--"one of the earliest efforts at [[NetworkDecay channel drift]]", [[https://en.wikipedia.org/wiki/Rural_purge according to]] [[Website/{{Wikipedia}} That Other Wiki]]--when the AC Nielsen company made changes to give networks and advertisers a clearer picture of just who (as well as how many people) watched which shows. At the time, many popular programs (such as ''Series/GreenAcres'' and ''Series/HeeHaw'') were rural-themed and were skewing more towards viewers from rural areas or just an older demographic in general. By contrast, younger "urban" viewers wanted more contemporary and innovative programs. The major networks risked losing younger viewers to rock music on FM radio, records, and live shows as well as more intellectual edgier fare on the upstart Creator/{{PBS}} network and in movie theaters during the UsefulNotes/NewHollywood era. In addition, the FCC's new "Prime Time Access Rule" came into effect for the 1971-72 season, which forbade networks from [[UsefulNotes/ANSIStandardBroadcastTVSchedule scheduling programming]] in the 7:00 p.m. ET/PT hour (a move intended to help spur the syndication market, alongside the concurrent "[=FinSyn=]" rules that effectively required the networks to divest their syndication divisions), forcing the traditional start of primetime to move from 7:30 p.m. to 8:00 p.m.

to:

A notable movement in US television around the turn of UsefulNotes/TheSeventies--"one of the earliest efforts at [[NetworkDecay channel drift]]", [[https://en.wikipedia.org/wiki/Rural_purge according to]] [[Website/{{Wikipedia}} That Other Wiki]]--when the AC Nielsen company made changes to give networks and advertisers a clearer picture of just who (as well as how many people) watched which shows. At the time, many popular programs (such as ''Series/GreenAcres'' and ''Series/HeeHaw'') were rural-themed and were skewing more towards viewers from rural areas or just an older demographic in general. By contrast, younger "urban" viewers wanted more contemporary and innovative programs. The major networks risked losing younger viewers to rock music on FM radio, records, and live shows as well as more intellectual and edgier fare on the upstart Creator/{{PBS}} network and in movie theaters during the UsefulNotes/NewHollywood era. In addition, the FCC's new "Prime Time Access Rule" came into effect for the 1971-72 season, which forbade networks from [[UsefulNotes/ANSIStandardBroadcastTVSchedule scheduling programming]] in the 7:00 p.m. ET/PT hour (a move intended to help spur the syndication market, alongside the concurrent "[=FinSyn=]" rules that effectively required the networks to divest their syndication divisions), forcing the traditional start of primetime to move from 7:30 p.m. to 8:00 p.m.
Is there an issue? Send a MessageReason:
None


A notable movement in US television around the turn of UsefulNotes/TheSeventies--"one of the earliest efforts at [[NetworkDecay channel drift]]", [[https://en.wikipedia.org/wiki/Rural_purge according to]] [[Website/{{Wikipedia}} That Other Wiki]]--when the AC Nielsen company made changes to give networks and advertisers a clearer picture of just who (as well as how many people) watched which shows. At the time, many popular programs (such as ''Series/GreenAcres'' and ''Series/HeeHaw'') were rural-themed and were skewing more towards viewers from rural areas or just an older demographic in general. By contrast, younger "urban" viewers wanted more contemporary and innovative programs. The major networks risked losing younger viewers to rock music on FM radio and records as well as more intellectual fare on the upstart Creator/{{PBS}} network. In addition, the FCC's new "Prime Time Access Rule" came into effect for the 1971-72 season, which forbade networks from [[UsefulNotes/ANSIStandardBroadcastTVSchedule scheduling programming]] in the 7:00 p.m. ET/PT hour (a move intended to help spur the syndication market, alongside the concurrent "[=FinSyn=]" rules that effectively required the networks to divest their syndication divisions), forcing the traditional start of primetime to move from 7:30 p.m. to 8:00 p.m.

to:

A notable movement in US television around the turn of UsefulNotes/TheSeventies--"one of the earliest efforts at [[NetworkDecay channel drift]]", [[https://en.wikipedia.org/wiki/Rural_purge according to]] [[Website/{{Wikipedia}} That Other Wiki]]--when the AC Nielsen company made changes to give networks and advertisers a clearer picture of just who (as well as how many people) watched which shows. At the time, many popular programs (such as ''Series/GreenAcres'' and ''Series/HeeHaw'') were rural-themed and were skewing more towards viewers from rural areas or just an older demographic in general. By contrast, younger "urban" viewers wanted more contemporary and innovative programs. The major networks risked losing younger viewers to rock music on FM radio radio, records, and records live shows as well as more intellectual edgier fare on the upstart Creator/{{PBS}} network.network and in movie theaters during the UsefulNotes/NewHollywood era. In addition, the FCC's new "Prime Time Access Rule" came into effect for the 1971-72 season, which forbade networks from [[UsefulNotes/ANSIStandardBroadcastTVSchedule scheduling programming]] in the 7:00 p.m. ET/PT hour (a move intended to help spur the syndication market, alongside the concurrent "[=FinSyn=]" rules that effectively required the networks to divest their syndication divisions), forcing the traditional start of primetime to move from 7:30 p.m. to 8:00 p.m.
Is there an issue? Send a MessageReason:
None


A notable movement in US television around the turn of UsefulNotes/TheSeventies--"one of the earliest efforts at [[NetworkDecay channel drift]]", [[https://en.wikipedia.org/wiki/Rural_purge according to]] [[Website/{{Wikipedia}} That Other Wiki]]--when the AC Nielsen company made changes to give networks and advertisers a clearer picture of just who (as well as how many people) watched which shows. At the time, many popular programs (such as ''Series/GreenAcres'' and ''Series/HeeHaw'') were rural-themed and were skewing more towards viewers from rural areas or just an older demographic in general. By contrast, younger "urban" viewers wanted more contemporary and innovative programs. The major networks risked losing younger viewers to FM radio, recorded music, and the upstart Creator/{{PBS}} network. In addition, the FCC's new "Prime Time Access Rule" came into effect for the 1971-72 season, which forbade networks from [[UsefulNotes/ANSIStandardBroadcastTVSchedule scheduling programming]] in the 7:00 p.m. ET/PT hour (a move intended to help spur the syndication market, alongside the concurrent "[=FinSyn=]" rules that effectively required the networks to divest their syndication divisions), forcing the traditional start of primetime to move from 7:30 p.m. to 8:00 p.m.

to:

A notable movement in US television around the turn of UsefulNotes/TheSeventies--"one of the earliest efforts at [[NetworkDecay channel drift]]", [[https://en.wikipedia.org/wiki/Rural_purge according to]] [[Website/{{Wikipedia}} That Other Wiki]]--when the AC Nielsen company made changes to give networks and advertisers a clearer picture of just who (as well as how many people) watched which shows. At the time, many popular programs (such as ''Series/GreenAcres'' and ''Series/HeeHaw'') were rural-themed and were skewing more towards viewers from rural areas or just an older demographic in general. By contrast, younger "urban" viewers wanted more contemporary and innovative programs. The major networks risked losing younger viewers to rock music on FM radio, recorded music, radio and records as well as more intellectual fare on the upstart Creator/{{PBS}} network. In addition, the FCC's new "Prime Time Access Rule" came into effect for the 1971-72 season, which forbade networks from [[UsefulNotes/ANSIStandardBroadcastTVSchedule scheduling programming]] in the 7:00 p.m. ET/PT hour (a move intended to help spur the syndication market, alongside the concurrent "[=FinSyn=]" rules that effectively required the networks to divest their syndication divisions), forcing the traditional start of primetime to move from 7:30 p.m. to 8:00 p.m.
Is there an issue? Send a MessageReason:
None


A notable movement in US television around the turn of UsefulNotes/TheSeventies--"one of the earliest efforts at [[NetworkDecay channel drift]]", [[https://en.wikipedia.org/wiki/Rural_purge according to]] [[Website/{{Wikipedia}} That Other Wiki]]--when the AC Nielsen company made changes to give networks and advertisers a clearer picture of just who (as well as how many people) watched which shows. At the time, many popular programs (such as ''Series/GreenAcres'' and ''Series/HeeHaw'') were rural-themed and were skewing more towards viewers from rural areas or just an older demographic in general. By contrast, younger "urban" viewers wanted more contemporary and innovative programs. In addition, the FCC's new "Prime Time Access Rule" came into effect for the 1971-72 season, which forbade networks from [[UsefulNotes/ANSIStandardBroadcastTVSchedule scheduling programming]] in the 7:00 p.m. ET/PT hour (a move intended to help spur the syndication market, alongside the concurrent "[=FinSyn=]" rules that effectively required the networks to divest their syndication divisions), forcing the traditional start of primetime to move from 7:30 p.m. to 8:00 p.m.

to:

A notable movement in US television around the turn of UsefulNotes/TheSeventies--"one of the earliest efforts at [[NetworkDecay channel drift]]", [[https://en.wikipedia.org/wiki/Rural_purge according to]] [[Website/{{Wikipedia}} That Other Wiki]]--when the AC Nielsen company made changes to give networks and advertisers a clearer picture of just who (as well as how many people) watched which shows. At the time, many popular programs (such as ''Series/GreenAcres'' and ''Series/HeeHaw'') were rural-themed and were skewing more towards viewers from rural areas or just an older demographic in general. By contrast, younger "urban" viewers wanted more contemporary and innovative programs. The major networks risked losing younger viewers to FM radio, recorded music, and the upstart Creator/{{PBS}} network. In addition, the FCC's new "Prime Time Access Rule" came into effect for the 1971-72 season, which forbade networks from [[UsefulNotes/ANSIStandardBroadcastTVSchedule scheduling programming]] in the 7:00 p.m. ET/PT hour (a move intended to help spur the syndication market, alongside the concurrent "[=FinSyn=]" rules that effectively required the networks to divest their syndication divisions), forcing the traditional start of primetime to move from 7:30 p.m. to 8:00 p.m.

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