1 Days Left to Support a Troper-Created Project : Personal Space (discuss)

History Main / WhatWereTheySellingAgain

6th May '16 9:46:51 AM aye_amber
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** The same car brand had [[http://www.youtube.com/watch?v=xkt8L0NtSjA an advert]] directed by DavidLynch. About the only thing at all about the ad that anyone got was that they made portmanteaus out of favourable adjectives for cars. People agreed that the advert was very [[StealthPun shiny and bright]].

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** The same car brand had [[http://www.youtube.com/watch?v=xkt8L0NtSjA an advert]] directed by DavidLynch.Creator/DavidLynch. About the only thing at all about the ad that anyone got was that they made portmanteaus out of favourable adjectives for cars. People agreed that the advert was very [[StealthPun shiny and bright]].



* Sony brought in DavidLynch (!) to direct a series of advertisements for the launch of the [=PlayStation=] 2 in Europe. They were surrealist black and white affairs about The Third Place, which is apparently an enigmatic land of play alongside people's work life and home life. There were many jokes about the other meaning of the slogan, but only amongst gamers ó Sony had neglected to actually include the console, or any other gaming references, in the advertisement.

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* Sony brought in DavidLynch Creator/DavidLynch (!) to direct a series of advertisements for the launch of the [=PlayStation=] 2 in Europe. They were surrealist black and white affairs about The Third Place, which is apparently an enigmatic land of play alongside people's work life and home life. There were many jokes about the other meaning of the slogan, but only amongst gamers ó Sony had neglected to actually include the console, or any other gaming references, in the advertisement.
25th Apr '16 11:45:47 AM RobTan
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** In one strip, a new advertising executive reveals a new ad that is simply a squirrel with a Norwegian accent. When Dilbert asks how this will sell their product, the executive immediatly admits he's a fraud and resigns

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** In one strip, a new advertising executive reveals a new ad that is simply a squirrel with a Norwegian accent. When Dilbert asks how this will sell their product, the executive immediatly immediately admits he's a fraud and resigns



** In quite possibly the ultimate example, the Boss subconstracts "Amorphous Advertising Inc" to create their new advertisement, which consists of several minutes of grey mist and noise. The Boss asks if it will mention the product at any time, which the advertiser says would just spoil the ad.

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** In quite possibly the ultimate example, the Boss subconstracts subcontracts "Amorphous Advertising Inc" to create their new advertisement, which consists of several minutes of grey mist and noise. The Boss asks if it will mention the product at any time, which the advertiser says would just spoil the ad.
23rd Apr '16 10:02:08 AM Maxiboy136
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* Something rather similar happened to the short-lived UK pay TV channel [=ONdigital=] (later [=ITVdigital=]), whose main claim to fame was the rather awesome [[EverythingsBetterWithMonkeys monkey]] - pronounced 'munkeh' - who starred alongside comedian Johnny Vegas in the [[https://www.youtube.com/watch?v=IHw_wOlBzGQ advertising spots]]. It's been said that some people signed up with the service entirely to get the free monkey toy that came with the hardware. Monkey himself has outlived the service he was advertising by ''over a decade'', and is now [[BreakawayAdvertisement the face]] of the far better-known [[SpotOfTea PG Tips teabags]].

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* Something rather similar happened to the short-lived UK pay TV channel [=ONdigital=] (later [=ITVdigital=]), whose main claim to fame was the rather awesome [[EverythingsBetterWithMonkeys monkey]] - [[OopNorth pronounced 'munkeh' 'munkeh']] - who starred alongside comedian Johnny Vegas in the [[https://www.youtube.com/watch?v=IHw_wOlBzGQ advertising spots]]. It's been said that some people signed up with the service entirely to get the free monkey toy that came with the hardware. Monkey himself has outlived the service he was advertising by ''over a decade'', and is now [[BreakawayAdvertisement the face]] of the far better-known [[SpotOfTea PG Tips teabags]].
15th Apr '16 6:57:37 PM Kid
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* Zig-zagged by Old Spice's Advertising/TheManYourManCouldSmellLike campaign. It's weird enough[[note]] To give you an idea of ''how'' bizarre this campaign is, the ads in the campaign before it were directed by ''Creator/TimAndEric''.[[/note]] and gimmicky enough that it risked stepping into this trope's territory-- which, indeed, it did. Sales of the specific product being advertised (Old Spice Red Zone After Hours Body Wash) actually dropped slightly after the ads' debut, and most viewers would probably be surprised to learn it was even for a ''specific'' Old Spice product. However, it turns out that's not such a bad thing. Sales of the the Old Spice brand as a ''whole'' increased by a whopping 150-200%, and (more importantly) Old Spice is no longer thought of as "that aftershave your grandpa wears." One gets the feeling that Procter & Gamble management is currently laughing its way to the bank.

to:

* Zig-zagged by Old Spice's Advertising/TheManYourManCouldSmellLike campaign. It's weird enough[[note]] To give you an idea of ''how'' bizarre this campaign is, the ads in the campaign before it were directed by ''Creator/TimAndEric''.[[/note]] and gimmicky enough that it risked stepping into this trope's territory-- territory -- which, indeed, it did. Sales of the specific product being advertised (Old Spice Red Zone After Hours Body Wash) actually dropped slightly after the ads' debut, and most viewers would probably be surprised to learn it was even for a ''specific'' Old Spice product. However, it turns out that's not such a bad thing. Sales of the the Old Spice brand as a ''whole'' increased by a whopping 150-200%, and (more importantly) Old Spice is no longer thought of as "that aftershave your grandpa wears." One gets the feeling that Procter & Gamble management is currently laughing its way to the bank.
15th Apr '16 5:37:23 PM Kid
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* An example from Italy, a 2002 commercial ó a woman is in her flat, talking on the phone. She's arguing with her boyfriend, and in the end she shouts "I'll go out and date the first man I meet" and hangs. In another flat, a man is washing dishes and hears all that yelling. When the woman opens the door to go out, the man is there, on her landing, [[http://www.corriere.it/Media/Foto/2002/09_Settembre/10/buonaseeera/image.jpg still wearing his apron and rubber gloves]], ready to become that "first man". His catchphrase "Buonaseeera" ("Good eeevening") became extremely popular. The ad also had a sequel with the same man and a different woman, and this time the woman said the catchphrase. These commercials were so popular that people started to quote the catchphrase every now and then, the actor was nicknamed "Mr. Buonaseeera", the apron and gloves were auctioned for charity...but the actual advertised product was soon forgotten, and the ''actual'' ad motto was forgotten too (the phrase ''intended'' to be the motto was "Cogli l'attimo", i.e. "seize the opportunity"/"carpe diem"; it advertised a special price for a Fiat car, a car which ''never appears in the ads'', which are always shot indoors!)

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* An example from Italy, a 2002 commercial ó a woman is in her flat, talking on the phone. She's arguing with her boyfriend, and in the end she shouts "I'll go out and date the first man I meet" and hangs.hangs up. In another flat, a man is washing dishes and hears all that yelling. When the woman opens the door to go out, the man is there, on her landing, [[http://www.corriere.it/Media/Foto/2002/09_Settembre/10/buonaseeera/image.jpg still wearing his apron and rubber gloves]], ready to become that "first man". His catchphrase "Buonaseeera" ("Good eeevening") became extremely popular. The ad also had a sequel with the same man and a different woman, and this time the woman said the catchphrase. These commercials were so popular that people started to quote the catchphrase every now and then, the actor was nicknamed "Mr. Buonaseeera", the apron and gloves were auctioned for charity...but the actual advertised product was soon forgotten, and the ''actual'' ad motto was forgotten too (the phrase ''intended'' to be the motto was "Cogli l'attimo", i.e. "seize the opportunity"/"carpe diem"; it advertised a special price for a Fiat car, a car which ''never appears in the ads'', which are always shot indoors!)indoors!).
9th Apr '16 1:23:38 AM bwburke94
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* There's a parody ad for Doggie Dentures that looks like a great idea and your dog will just lov-- oh wait, it's supposed to be for Dentasticks, a type of dog treat that helps clean dog's teeth.
8th Dec '15 4:38:44 AM DaibhidC
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--> [The] brand isnít even "John Lewis", itís "John Lewis Christmas Adverts". People who donít and wonít shop at John Lewis ''consume'' this brand, in annual doses.

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--> ---> [The] brand isnít even "John Lewis", itís "John Lewis Christmas Adverts". People who donít and wonít shop at John Lewis ''consume'' this brand, in annual doses.
8th Dec '15 4:38:07 AM DaibhidC
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** Since then, John Lewis seem to ''specialise'' in this sort of advert. In 2012 they gave us [[http://www.youtube.com/watch?v=8jiJShJfqmY&list=PL741EED19CB51FCDF&index=7 the story]] of a couple who have a relationship despite the fact her half of the screen is in TheRoaringTwenties and his is in TheNewTens. ([[FridgeLogic How did she recieve that e-mail, anyway?]]) Their [[http://www.youtube.com/watch?v=pSLOnR1s74o&list=PL996CF5CBE2120960 Christmas]] [[http://www.youtube.com/watch?v=0N8axp9nHNU adverts]] at least include the concept of buying things. Kind of.

to:

** Since then, John Lewis seem to ''specialise'' in this sort of advert. In 2012 they gave us [[http://www.youtube.com/watch?v=8jiJShJfqmY&list=PL741EED19CB51FCDF&index=7 the story]] of a couple who have a relationship despite the fact her half of the screen is in TheRoaringTwenties and his is in TheNewTens. ([[FridgeLogic How did she recieve that e-mail, anyway?]]) Their [[http://www.youtube.com/watch?v=pSLOnR1s74o&list=PL996CF5CBE2120960 Christmas]] [[http://www.youtube.com/watch?v=0N8axp9nHNU adverts]] at least include the concept of buying things. Kind of. [[http://mostlyfilm.com/2015/11/20/kill-the-moon/ According to]] Mr Moth in ''Total Film'':
--> [The] brand isnít even "John Lewis", itís "John Lewis Christmas Adverts". People who donít and wonít shop at John Lewis ''consume'' this brand, in annual doses.
12th Nov '15 3:53:49 PM Abodos
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Added DiffLines:

* [[https://www.youtube.com/watch?v=H08MHstAopA One advertising]] from TheEighties for Combat Roach Control System features a guy sitting in an armchair going on a strange WhenIWasYourAge speech, with the product name only being tacked on at the very end.
8th Nov '15 10:50:50 AM dexterian120
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A commercial that's too clever, or features too memorable a gimmick, runs the risk of being remembered only for the gimmick and not its association with the product. The commercial has performed the important task of holding the Faudience's attention, but it hasn't spread the word about the product it's trying to promote. While in the era of the Internet, it can be argued that any commercial that makes people want to run a Google search for the company or product's name is a successful one, this trope already existed long before anybody had even conceived of search engines.

to:

A commercial that's too clever, or features too memorable a gimmick, runs the risk of being remembered only for the gimmick and not its association with the product. The commercial has performed the important task of holding the Faudience's audience's attention, but it hasn't spread the word about the product it's trying to promote. While in the era of the Internet, it can be argued that any commercial that makes people want to run a Google search for the company or product's name is a successful one, this trope already existed long before anybody had even conceived of search engines.
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