History Main / WeDontSuckAnymore

* In-Universe for ''VideoGame/Borderlands3'', where the MegaCorp Hyperion, while still quite [[EvilInc amoral and greedy]], seem [[HazyFeelTurn to be content staying out of the Crimson Raiders' way]] for this game. This may be because [[KnowWhenToFoldEm they finally learned their lesson]] from the [[VideoGame/Borderlands2 last game]] and are no longer controlled by [[CorruptCorporateExecutive Handsome]] [[{{Narcissist}} Jack]].
--> '''New-U''': Hyperion: [[NotMeThisTime We're not the bad guys in this one]]!

* Skoda, the Czech car company, used to have a reputation for making [[TheAllegedCar memetically bad cars]] in the UK during the UsefulNotes/ColdWar. Since then they have been taken over by VW and now make cars of similar quality (often pretty much the same cars, in fact) but considerably cheaper. They were able to make a comeback in the UK with these cars by an advert campaign that acknowledged their former reputation and poked fun at it, for example with characters who refused to believe a car was a Skoda; the campaign was called "It's a Skoda. Honest." Or in the Dutch speaking world: a whole page dedicated to showing every older model of Skoda and in the middle the slogan "Skoda: no more laughing".

%%* Hardee's/Carl's Jr when they invented the Thickburger (prior to that Hardee's had been in a DorkAge since the early 90s and the Carl's Jr. buyout hadn't changed much). It was widely imitated.

* Toyota since February 2010, at least in America, with the "We fixed the engine screw-up that was killing people" message.
* Honda took a page from Domino's (see below) regarding their bread-and-butter Civic compact. The current design, introduced in 2011, was panned critically and commercially, with even Consumer Reports [[http://news.consumerreports.org/cars/2011/08/2012-honda-civic-lx-scores-too-low-for-consumer-reports-to-recommend.html taking the Civic off of the recommended list, where it was for ages.]] Honda admitted that the recession [[http://wot.motortrend.com/honda-admits-civic-and-other-cars-are-boring-plans-refreshed-models-for-2013-140651.html/0/#axzz2I5DQi9u0 spooked them into thinking that cheap = good, in an era when the competition was stepping up their game.]] Honda's response was to initiate a emergency refresh for the 2013 model year to redesign the interior (the main source of the criticism), and to produce a TV ad called [[https://www.youtube.com/watch?v=uiZS-MiIpac "Things Can Always Be Better"]] to admit that they whiffed.

%%* The Toyota Corolla, which has always had a reputation as BoringYetPractical.

* When Hyundai reentered the American market after addressing safety concerns, they aired a commercial showing a car driving through the countryside while an announcer described the car without mentioning the company, until the last line of the ad, which ended like with the words "...with the new Scoupe from Hyundai...yes, Hyundai."

* Buick took a page from Oldsmobile but went up a notch when they started the "That isn't a Buick" campaign, based on the reputation of it being your ''grandfather's'' car.

* The Coca-Cola/New Coke/Coke Classic saga. Basically, Coca-Cola tried changing its formula in the '80s and rebranded itself "New Coke" to distinguish it. It failed miserably, with people universally panning the taste, and in a few months, they went back to the old formula, now called "Coke Classic" to assure customers it was the same product they had always loved and admitting they had messed up with New Coke.
* There was once a Sprite commercial brandishing their new logo design and new taste... except at the end of the commercial was a cue card and the announcer very quickly stating "Now tastes more like 7-Up!". It was very quickly pulled off the air after someone at Coca-Cola must have realized the implications of admitting that the competition is better and something you're striving to be like, ''especially'' off the heels of the aforementioned New Coke.
* Bailey's are trying to rebrand, to lose their fusty, old-fashioned image. As they were trying so hard to prove that they Don't Suck Any More, they were hesitant to accept a request from ''Series/TheMightyBoosh'' for a character called Old Gregg to be portrayed drinking Bailey's, since they imagined he would probably be an aging man. They eventually allowed the usage when they were informed that Old Gregg was, in fact, a transsexual man-fish, which is apparently much more in line with the company's new target market.
* The Australian/New Zealand energy drink "Mother" was hideously unpopular due to its horrid taste. After it was re-formulated, an extensive marketing campaign was launched, including new cans that stated (literally) "Tastes NOTHING like the old one!" and TV ads depicting commandos beating up the people responsible for the taste of the old formula.
%%* Taco Bell has begun trying this in the wake of the release of a study about just what quality their meat really is.
%%* Hardee's/Carl's Jr when they invented the Thickburger (prior to that Hardee's had been in a DorkAge since the early 90s and the Carl's Jr. buyout hadn't changed much). It was widely imitated.

* Iceland ([[NamesTheSame not]] [[UsefulNotes/{{Iceland}} the country]], [[UsefulNotes/BritishBusinesses a British grocery chain focused on frozen food]]), has a [[http://about.iceland.co.uk/about-iceland/the-iceland-story/the-dark-ages/ section of its website]] critical of Bill Grimsey, who was Chairman of the company during the worst period in its history.

[[folder: Radio ]]
%%* Melbourne radio station Triple M started out as a rock station, but got steadily more pop-oriented in TheNoughties. In 2010, its playlists removed some of the lighter, poppier fare, and older and harder rock "classics" got more rotation. The station's advertisements during this period followed the trope exactly. It's still quite mainstream, though.

* NYC rock station WRXP was sold to Merlin Media and switched to an "FM News" format that failed miserably. The station flipped back to rock after a year and change, running promos boasting that "Alternative is back" and poking fun at the news format's failure. Then, just a few months later, the station was sold again - to CBS, who turned it into a simulcast of AM sports-talk station WFAN.

* A video game magazine once said that ''Franchise/StarWars'' video games were "back" and got a Creator/LucasArts employee to admit in an interview that there had been a time period during which ''Star Wars'' games had been [[TheProblemWithLicensedGames sub-par]].
* This was likely behind the ''VideoGame/TwoWorlds'' developers [[http://www.destructoid.com/exclusive-two-worlds-ii-trailers-make-fun-of-two-worlds-179697.phtml mocking Two Worlds and acknowledging its criticisms before the release of]] ''[[SurprisinglyImprovedSequel Two Worlds II]]''. [[https://www.youtube.com/watch?v=q6CSWBU5hHw See here for the video on YouTube]]

* A [[https://www.youtube.com/watch?v=aeGBf5lnhhY commercial]] for the UsefulNotes/Atari5200 actually lampooned their [[PortingDisaster infamous]] UsefulNotes/Atari2600 ''VideoGame/PacMan''. This was because the UsefulNotes/ColecoVision had an expansion module available that could play Atari 2600 games, and Atari was discouraging people from the competition.
* ''VideoGame/DeadOrAlive'':
** The ad {{tagline}} for ''VideoGame/DeadOrAlive5'' is "I'm a Fighter", which ties in with Creator/TeamNinja's campaign to get the UsefulNotes/FightingGameCommunity to take ''[=DoA=]'' seriously and not for it to be seen as a purely casual {{Fanservice}}-fest. In some ways, this succeeded (the fighting gameplay has been recognized as deeper and more strategic than the series has possibly seen in its entire history with improved wall, movement, combo, and environmental interaction mechanics) and in other ways they may have undermined that (there is a very large catalog of DownloadableContent costumes and they are almost entirely for their female characters, new features like sweat and dirt adhesion also give the game several fanservice qualities it never had before ''5'').
** They seem to be taking another stab at this with ''VideoGame/DeadOrAlive6''. In order to try and more strictly adhere to this commitment the game has gone DarkerAndEdgier with more violent injuries on the fighters' bodies and a more subdued take on the series' trademark fanservice.
* ''VideoGame/ShaqFu'' was commonly derided as one of the worst games of all time. When the sequel for the UsefulNotes/NintendoSwitch was announced, [[https://www.youtube.com/watch?v=R2ZN_akgTMg the trailer acknowledged the negative reception the original got and advertised the sequel's improvements.]]
* After the disaster that it was on release, newer trailers for ''VideoGame/NoMansSky'' have put a great deal of emphasis on how many improvements they've made since then.
* The [[https://www.youtube.com/watch?v=cY-JkAYa5zk Accolades Trailer]] for ''VideoGame/TheQuietMan'' quotes the game's negative reviews and a few positive ones that are DamnedByFaintPraise, then shows reviews that turned positive after the ''Answered'' patch that added a NewGamePlus with sound.

[[folder: Other ]]
* "Under New Management" signs, and the inverse "Back under Original Management/Owner".
* [=RadioShack=] tried this in 2014 with a commercial saying that they're reinventing and modernizing their selection (by showing various 80s icons looting an old [=RadioShack=] store). It didn't work, as they filed for bankruptcy a year later.

* Phillip Morris and their WeCare-style ads that ran during the period of time when Congress was enacting new anti-smoking laws and regulations. Most said something to the effect of "smoking these things will kill you, so read this medical data and buy snus instead, please."
* Almost every single advertisement from Icelandic banks after they collapsed in 2008, nearly bankrupting the country.
* Irish Rail company ''Iarnrod Eireann'' had a "We're aware we suck and we're actively working on the suck problem"-type campaign with their slogan, "Getting there". Very similar to British Rail's 1980s slogan "We're getting there".

* A variation in one ad that had a mother unpacking a grocery bag and producing a bottle of Listerine, causing all her children to flee from its horrible taste. "Relax," she explains, "it's new Less Intense!" Also, Stridex facial pads ran an ad featuring a teenager staring at the pad in his hand and screaming as he slowly brings it to his face... only to find that it doesn't sting. The announcer explains that they no longer contain alcohol, so customers can get the same acne prevention "without the harsh experience".

* J.C. Penney suffered a backlash from its formerly loyal customers after they brought in a new CEO in 2011 and began selling clothes from hip, new brands aimed at attracting the younger crowd (like T-shirts you'd expect to find at Hot Topic, for starters). Their sales plummeted. As a result the new CEO was fired, the old CEO was brought back, and an ad was released promising that the changes had been reversed, saying [[https://www.youtube.com/watch?v=I8qhJOfNfso "We learned a very simple thing, to listen to you. Come back to J.C. Penney, we'd love to see you."]]
* NBC's reveal trailer for season 3 of ''Series/{{Heroes}}'' opened with what was essentially an apology for season 2 and claiming that the viewers from [=ComicCon=] who were disappointed in S2 thought it was better.

* Most people in the UK ''hated'' the Go Compare adverts featuring the "Go Compare" song. After around a year or so (maybe more) of generally not realising the public hated their adverts, they started creating adverts in which the Go Compare singer is punished in numerous ways. They seem to have stopped now, but the character no longer sings, instead being portrayed as more meek and normal. It hasn't stopped the adverts being played excessively on TV. Later commercials have the singer pitching new ideas on how to advertise Go Compare, [[StylisticSuck which are all really bad]]. The character then faded into the background of the Llandofsavingmoneyandgettingtherightdealgogogompare ads, which initially showed him as driving the tour bus to the Welsh village, before both he and the bus disappeared from the campaign. In 2015, they rode the backlash-to-the-backlash (many people having found the "punishing" ads mean-spirited), portraying the singer's triumphant return playing to a packed concert hall of fans.
* Ads for the ABC sitcom ''Series/TheNeighbors'' have taken to saying things like, "Critics are changing their minds about ''The Neighbors''!"
* Sea World released PR ads after they finally decided to end their orca breeding program, highlighting that they can't release their orcas into the wild because they wouldn't survive, but that they're phasing out performances and that this will be their last captive generation of orcas. They cite "changing times" and people's changing attitudes toward orcas, though really it was because ticket sales had plummeted after the tell-all documentary Black Fish was released.
* Verizon Wireless' "Can you hear me now?" campaign was a subtle version of this: they'd received criticism over less-than-stellar network quality, so their commercials showed a Verizon employee testing their upgraded network by going to various improbable places and asking if the person on the other end of the phone could hear him. The last line of the commercial was always, "...Good.", thus emphasizing that it was, indeed, working better than it used to.

* In 2018, Website/{{Facebook}} began airing ads saying that they know that what was great about them has been messed up by spam and fake news and so-forth, but they're cleaning all that up, so don't worry.
* In this age of heavy use of Internet news, a number of print papers seeing dwindling subscriptions have tried this by claiming they're less biased, have beefed up their content, etc.
* {{Creator/Disney}} CEO Bob Iger openly called [[Ride/DisneyThemeParks Disney's California Adventure]] "mediocre" and began a redesign that lasted from 2007 to 2012.
* After Verizon was caught red-handed throttling cell and data plans for first responders (such as firefighters and [=EMTs=]) during the catastrophic California wildfires of 2018 (plans that were claimed to be unlimited), they created a new and actually unlimited plan for first responders and then began airing ads in California trumpeting how they were going the extra mile for first responders.
* After multiple lawsuits against them involving the talc in their baby powder causing cancer, and other negative press regarding icky ingredients in their baby shampoo and other products, Johnson & Johnson began airing ads saying that they're "a baby company" and talking about all the wonderful things they do for the community. Then another ruling came down awarding over $500 million in damages against them for their and a subsidiary company's role in creating the opioid crisis.
* The [[https://youtu.be/qyR2L-t87b4 trailers]] for the 4th edition of ''TabletopGame/DungeonsAndDragons'' leaned heavily on saying older editions were over-complicated and dull games played by boring nerds. This helped drive the backlash against it and the rise of ''Tabletopgame/{{Pathfinder}}''.
* The infamous ''Ride/ActionPark'', a dangerous Water Park nicknamed "Class Action Park" for all the injuries and the several deaths that happened on its premises, went bankrupt. The park was sold off and renamed "[[ReTool Mountaincreek]]" by the new management to distance it from the pain and tragedy of Action Park. However, the new management went bankrupt as well, selling it back to the original owners, who renamed it "Action Park" once more with the slogan, "All of the thrills, and none of the spills." After two years, it was renamed once again to Mountaincreek, presumably because of the Park's deadly reputation.
* ''Series/SaturdayNightLive'': Tom Hanks says this about the show during his monologue from 1996, after SNL improved following the disastrous 1994-95 season.

* This is what many restaurants hope to achieve by appearing on ''Series/KitchenNightmares'', provided the owners have the humility to admit their restaurant sucked in the first place.

* In-Universe for ''VideoGame/Borderlands3'', where the MegaCorp Hyperion, while still quite [[EvilInc amoral and greedy]], seem [[HazyFeelTurn to be content staying out of the Crimson Raiders' way]] for this game. This may be because [[KnowWhenToFoldEm they finally learned their lesson]] from the [[VideoGame/Borderlands2 last game]] and are no longer controlled by [[CorruptCorporateExecutive Handsome]] [[{{Narcisisst}} Jack]].

* In-Universe for ''[[VideoGame/Borderlands3]]'', where the MegaCorp Hyperion, while still quite [[EvilInc amoral and greedy]], seem [[HazyFeelTurn to be content staying out of the Crimson Raiders' way]] for this game. This may be because [[KnowWhenToFoldEm they finally learned their lesson]] from the [[VideoGame/Borderlands2 last game]] and are no longer controlled by [[CorruptCorporateExecutive Handsome]] [[{{Narcisisst}} Jack]].

** After the ChristmasRushed, QA disaster that was ''VideoGame/SonicTheHedgehog2006'', Sonic Team spent a lot of the campaign leading up to ''VideoGame/SonicUnleashed'' assuring the fans that they learned their lesson. Likewise, from the leadup to ''[[VideoGame/SonicTheHedgehog4 Sonic 4]]'' onwards, Sonic Team's commercials have focused on assuring fans (or at the very least, those who lapsed from the fandom) that their games are no longer like their much maligned titles from the mid-2000s. For example, the ''Sonic 4'' website poked fun of the series' LoadsAndLoadsOfCharacters before revealing that Sonic was the game's only playable character; the trailer for ''VideoGame/SonicGenerations'' includes a retrospective of Sonic games since the original ''VideoGame/{{Sonic the Hedgehog|1}}''...and when it reaches ''VideoGame/SonicHeroes'' (where the decline is often cited to have begun), it's preceded by a long shot of Sonic looking quite exasperated.

-->-- The [[Blog/SonicTheHedgehogTwitter Sonic Twitter Takeover]] evoking this while discussing how to [[WinBackTheCrowd]]

Contrast OurProductSucks, when a company uses self-deprecation in an attempt at ReversePsychology.

Compare NewAndImproved, which tries to imply that the product is better that it was without going into any detail about what was wrong before, or what they changed. See also LampshadeHanging, TheManIsStickingItToTheMan and PublicRelationsAd. If a company pretends to be someone else with a tone of "''they'' don't suck anymore", it's also AstroTurf.

* There was once a Sprite commercial brandishing their new logo design and new taste... except at the end of the commercial was a cue card and the announcer very quickly stating "Now tastes more like 7-Up!". It was very quickly pulled off the air after someone at Coca-Cola must have realized the implications of admitting that the competition is better and something you're striving to be like.

** After the ChristmasRushed, QA disaster that was ''VideoGame/SonicTheHedgehog2006'', Sega realized how their rushing the game had destroyed the quality and spent a lot of the campaign leading up to ''VideoGame/SonicUnleashed'' assuring the fans that they learned their lesson. [[VideoGame/AliensColonialMarines As later]] [[VideoGame/SonicBoom games show]], they [[AesopAmnesia kinda forgot this lesson.]]
** From the lead up to ''[[VideoGame/SonicTheHedgehog4 Sonic 4]]'' onwards, Sonic Team's commercials have focused on assuring fans (or at the very least, those who lapsed from the fandom) that their games are no longer like their much maligned titles from the UsefulNotes/PlayStation2 era onwards: for example, the trailer for ''VideoGame/SonicGenerations'' includes a retrospective of Sonic games since the original ''VideoGame/{{Sonic the Hedgehog|1}}''...and before the clip reaches ''VideoGame/SonicHeroes'' (where the decline is often cited to have begun) we get a long shot of Sonic looking quite exasperated. Similarly, in the actual game, the level for the [[VideoGame/SonicTheHedgehog2006 2006 game]] is fittingly Crisis City.

* Microsoft's "The Browser You Loved To Hate" Internet Explorer [[http://browseryoulovedtohate.com campaign]]. Also, their campaign with the Office 97 dinosaurs also qualifies, though in a very different way. They weren't trying to convince people to give a formerly-notorious product a new chance; they were actually trying to CONVINCE the public that '97 sucked. Microsoft's biggest problem selling Office 2000/XP was that people felt their current versions of Office were good enough and were standing pat rather than pay as much as $300 for the upgrade.

* UsefulNotes/McDonalds seems to be doing this in 2015, though a lot of it is actually more "We never really sucked, it's just you believed a lot of crap and lies about us. Here's why they're not true."

[[folder: Cars ]]

[[folder: Video Games ]]

* This was parodied on ''WesternAnimation/TheSimpsons''. In the 1999 episode "Sunday, Cruddy Sunday", a TV screen shows a slightly surreal ad in which a car pulls up at a service station somewhere in the middle of the desert. Then the doors of the car open, and loud rock music blasts as a group of....well, whores start shimmying and vamping for the camera. Only then does the ad reveal that one of the girls is wearing a crucifix, and a lascivious male announcer states: "The Catholic Church. We've made a few...changes." It's then cut immediately to the Simpsons' living room, where Lisa notes: "These Super Bowl ads get weirder every year."

* Taco Bell has begun trying this in the wake of the release of a study about just what quality their meat really is.
* Hardee's/Carl's Jr when they invented the Thickburger (prior to that Hardee's had been in a DorkAge since the early 90s and the Carl's Jr. buyout hadn't changed much). It was widely imitated.

* UsefulNotes/McDonalds seems to be doing this in 2015, though a lot of it is actually more "We never really sucked, it's just you believed a lot of crap and lies about us. Here's why they're not true."
** Arguably one special mention was them advertising their switch to [[https://www.tvadvertsongs.com/mcdonalds-chicken-mcnuggets-a-better-chicken-mcnugget/ White Meat Nuggets]], cue people wondering what the hell they've been eating all these years...

* Melbourne radio station Triple M started out as a rock station, but got steadily more pop-oriented in TheNoughties. In 2010, its playlists removed some of the lighter, poppier fare, and older and harder rock "classics" got more rotation. The station's advertisements during this period followed the trope exactly. It's still quite mainstream, though.
** K-Rock in New York went through an almost identical period: after losing Creator/HowardStern but later picking up Radio/OpieAndAnthony, someone got the bright idea to switch formats (with cryptic advertisements that sounded more like horror-movie scare warnings) to all-talk radio. Ratings tanked, largely due to constantly shifting programs/schedules and little coherence between them aside from "radio talk show." They later reverted to a rock format, with sweepers stating "The Rock Is Back". Apparently it wasn't back enough, as they later switched AGAIN to "92.3 Now", a Top40 format.
** History repeated itself few years later. NYC rock station WRXP was sold to Merlin Media and switched to an "FM News" format that failed miserably. The station flipped back to rock after a year and change, running promos boasting that "Alternative is back" and poking fun at the news format's failure. Then, just a few months later, the station was sold again - to CBS, who turned it into a simulcast of AM sports-talk station WFAN.

* Creator/{{Nintendo}} did this twice during the transition between the UsefulNotes/NintendoGameCube and the UsefulNotes/{{Wii}}:
** ''VideoGame/SuperMarioSunshine'', while not considered a bad game, got a mixed reception among fans of the ''Mario'' series, so when Nintendo announced ''VideoGame/SuperMarioGalaxy'', it was labeled by them as "the true successor to ''VideoGame/SuperMario64''".
** In another press conference, the developers advertised ''VideoGame/TheLegendOfZeldaTwilightPrincess'' as the true sequel/successor to ''[[VideoGame/TheLegendOfZeldaOcarinaOfTime Ocarina of Time]]'', after the (at the time) scarce fan support of ''[[VideoGame/TheLegendOfZeldaTheWindWaker Wind Waker]]'' and ''[[VideoGame/TheLegendOfZeldaMajorasMask Majora's Mask]]''.
* A video game magazine once said that ''Franchise/StarWars'' video games were "back" and got a Creator/LucasArts employee to admit in an interview that there had been a time period during which ''Star Wars'' games had been [[TheProblemWithLicensedGames sub-par]].

** Sega in general appears to be taking this angle after their abysmal performance the past couple years, especially concerning ''Aliens: Colonial Marines'' and ''Sonic Boom''. They say that they've realized how horrible their products have been as of late and that the poor quality of their products has destroyed the trust and weight of their name and that moving forwards, they'll be trying to earn back that trust. Only time will tell if they were speaking the truth...

* VW attempted this after the [[https://en.wikipedia.org/wiki/Volkswagen_emissions_scandal Dielselgate scandal]] in 2015. For example, they dropped the iconic 'Das Auto'.

* The Toyota Corolla, which has always had a reputation as BoringYetPractical.

* Iceland ([[IThoughtItMeant not the country]], [[UsefulNotes/BritishBusinesses a British grocery chain focused on frozen food]]), has a [[http://about.iceland.co.uk/about-iceland/the-iceland-story/the-dark-ages/ section of its website]] critical of Bill Grimsey, who was Chairman of the company during the worst period in its history.

* Iceland, a British grocery chain, has a [[http://about.iceland.co.uk/about-iceland/the-iceland-story/the-dark-ages/ section of its website]] critical of Bill Grimsey, who was Chairman of the company during the worst period in its history.

* The [[https://www.youtube.com/watch?v=cY-JkAYa5zk Accolades Trailer]] for ''VideoGame/TheQuietMan'' showcases the game's negative reviews and a few positive ones that are DamnedByFaintPraise, then shows reviews that turned positive after the ''Answered'' patch that added a NewGamePlus with sound.

* NBC's reveal trailer for season 3 of ''Series/{{Heroes}}'' opened with what was essentially an apology for season 2 and claiming that the viewers from ComicCon who were disappointed in S2 thought it was better.

* After Verizon was caught red-handed throttling cell and data plans for first responders (such as firefighters and EMTs) during the catastrophic California wildfires of 2018 (plans that were claimed to be unlimited), they created a new and actually unlimited plan for first responders and then began airing ads in California trumpeting how they were going the extra mile for first responders.

* VW attempted this after the [[https://en.wikipedia.org/wiki/Volkswagen_emissions_scandal Dielselgate scandal]]in 2015. For example, they dropped the iconic 'Das Auto'.

* A video game magazine once said that ''Franchise/StarWars'' video games were "back" and got a Creator/{{LucasArts}} employee to admit in an interview that there had been a time period during which ''Star Wars'' games had been [[TheProblemWithLicensedGames sub-par]].

* A [[https://www.youtube.com/watch?v=aeGBf5lnhhY commercial]] for the UsefulNotes/{{Atari 5200}} actually lampooned their [[PortingDisaster infamous]] UsefulNotes/{{Atari 2600}} ''VideoGame/PacMan''. This was because the UsefulNotes/ColecoVision had an expansion module available that could play Atari 2600 games, and Atari was discouraging people from the competition.

** The ad {{Tagline}} for ''VideoGame/DeadOrAlive5'' is "I'm a Fighter", which ties in with Team Ninja's campaign to get the UsefulNotes/FightingGameCommunity to take DOA seriously and not for it to be seen as a purely casual {{Fanservice}}-fest. In some ways, this succeeded (the fighting gameplay has been recognized as deeper and more strategic than the series has possibly seen in its entire history with improved wall, movement, combo, and environmental interaction mechanics) and in other ways they may have undermined that (there is a very large catalog of DownloadableContent costumes and they are almost entirely for their female characters, new features like sweat and dirt adhesion also give the game several fanservice qualities it never had before ''5'').

* ''VideoGame/ShaqFu'' was commonly derided as one of the worst games of all time. When the sequel for the UsefulNotes/NintendoSwitch was announced, [[https://www.youtube.com/watch?v=R2ZN_akgTMg the trailer acknowledged the negative reception the original got and advertised the sequel's improvements]].

[[folder:In-Universe examples]]

* The infamous ''Ride/ActionPark'', a dangerous Water Park nicknamed "Class Action Park" for all the injuries and the several deaths that happened on it's premises, went bankrupt. The park was sold off and renamed "[[ReTool Mountaincreek]]" by the new management to distance it from the pain and tragedy of Action Park. However, the new management went bankrupt as well, selling it back to the original owners, who renamed it "Action Park" once more with the slogan, "All of the thrills, and none of the spills." After two years, it was renamed once again to Mountaincreek, presumably because of the Park's deadly reputation.

[[folder: In-Universe examples ]]

* This was parodied on ''WesternAnimation/TheSimpsons''. In the 1999 episode "Sunday, Cruddy Sunday", a TV screen shows a slightly surreal ad in which a car pulls up at a service station somewhere in the middle of the desert. Then the doors of the car open, and loud rock music blasts as a group of....well, whores start shimmying and vamping for the camera. Only then does the ad reveal that one of the girls is wearing a crucifix, and a lascivious male announcer states: "The Catholic Church. We've made a few...changes." It's then cut immediately to the Simpsons' living room, where Lisa notes: "These Super Bowl ads get weirder every year." In RealLife, the Catholic Church actually has aired ads [[http://www.foxnews.com/us/2011/12/16/catholics-launch-first-national-ad-campaign/ telling people that they should come back]], making it a case of TruthInTelevision.