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* ''VideoGame/PrehistoricKingdom'': A couple of details regarding upcoming animals were revealed in the first artbook volume well before they even had renders put up for public viewing.
** The section for ''Allosaurus'' revealed that it has skins for all three species planned, with a fourth skin representing ''Saurophaganax''.
** The pages for ''Leaellynasaura'' included several im-game renders, confirming that it was going to be one of the two animals intended for release alongside in Update 11.
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** Characters/{{Magneto|Marvel Comics}} [[HeelFaceTurn joining the X-Men as their new leader]] was clearly meant to be a twist, with the first trailer instead [[NeverTrustATrailer portraying his return in a more sinister and antagonistic light]]. However, Creator/{{Hasbro}} produced a Marvel Legends figure of Magneto in his new hero costume, which wound up being revealed a few months before the premier of the show.

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** Characters/{{Magneto|Marvel Comics}} [[Characters/MarvelComicsMagneto Magneto]] [[HeelFaceTurn joining the X-Men as their new leader]] was clearly meant to be a twist, with the first trailer instead [[NeverTrustATrailer portraying his return in a more sinister and antagonistic light]]. However, Creator/{{Hasbro}} produced a Marvel Legends figure of Magneto in his new hero costume, which wound up being revealed a few months before the premier of the show.
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* ''WesternAnimation/XMen97'':
** Characters/{{Magneto|Marvel Comics}} [[HeelFaceTurn joining the X-Men as their new leader]] was clearly meant to be a twist, with the first trailer instead [[NeverTrustATrailer portraying his return in a more sinister and antagonistic light]]. However, Creator/{{Hasbro}} produced a Marvel Legends figure of Magneto in his new hero costume, which wound up being revealed a few months before the premier of the show.
** Likewise, the second episode's twist of [[spoiler:a second Jean Grey appearing]] was somewhat deflated by the same Marvel Legends assortment also including a figure of [[spoiler:the Goblin Queen, Jean's clone from the comics]].
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* Irwin Toys also made some ''Anime/SailorMoon'' toys for the Canadian market that introduced wands and characters long before the episodes featuring them were dubbed. A few ''Sailor Moon S'' characters were released as dolls in 1997, including Sailor Mini Moon and Professor Tomoe, and the Spiral Heart Moon Rod and Pink Moon Stick were released that same year.

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* Irwin Toys also made some ''Anime/SailorMoon'' toys for the Canadian market that introduced wands and characters long before the episodes featuring them were dubbed. A few ''Sailor Moon S'' characters were released as dolls in 1997, including Sailor Mini Moon and Professor Tomoe, and the Spiral Heart Moon Rod and Pink Moon Stick were released that same year. There's a bit of justification for these products, as [[WhatCouldHaveBeen DIC was going to dub the first thirteen episodes]] of ''Sailor Moon S'' the year the toys were released, but only had the funds to complete R at the time.
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** In the 1980s, Creator/JohnNathanTurner's ''Doctor Who'' staff attempted to avoid spoilage in the ''Magazine/RadioTimes'' TV listings by feeding the then-BBC-sponsored publication false actor names for its listings, most notably crediting actor Creator/AnthonyAinley under pseudonyms so that the return of villain the Master could be kept a surprise. The producers went so far as to arrange for an actor who played a recently killed-off character to make a cameo in the next episode so they could get him listed in the credits and maintain the surprise of his death.

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** In the 1980s, Creator/JohnNathanTurner's ''Doctor Who'' staff attempted to avoid spoilage in the ''Magazine/RadioTimes'' TV listings by feeding the then-BBC-sponsored publication false actor names for its listings, most notably crediting actor Creator/AnthonyAinley under pseudonyms so that the return of villain the Master could be kept a surprise. The producers went so far as to arrange for an actor Creator/MatthewWaterhouse, who played a recently killed-off character to make a cameo in the next episode so they could get him listed in the credits and maintain the surprise of his death.
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* A Toys/FunkoPop figure based on Disney/Pixar's ''WesternAnimation/InsideOut'' depicted [[spoiler: a transparent version]] of [[ImaginaryFriend Bing Bong]], [[spoiler: spoiling the fact that [[NoBodyLeftBehind he fades away in the Memory Dump.]]]]

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* A Toys/FunkoPop figure based on Disney/Pixar's ''WesternAnimation/InsideOut'' depicted [[spoiler: a transparent version]] of [[ImaginaryFriend Bing Bong]], [[spoiler: spoiling the fact that [[NoBodyLeftBehind [[FadingAway he fades away in the Memory Dump.]]]]
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* A Toys/FunkoPop figure based on Disney/Pixar's ''WesternAnimation/InsideOut'' depicted [[spoiler: a transparent version]] of [[ImaginaryFriend Bing Bong]], [[spoiler: spoiling [[NoBodyLeftBehind his death.]]]]

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* A Toys/FunkoPop figure based on Disney/Pixar's ''WesternAnimation/InsideOut'' depicted [[spoiler: a transparent version]] of [[ImaginaryFriend Bing Bong]], [[spoiler: spoiling the fact that [[NoBodyLeftBehind his death.he fades away in the Memory Dump.]]]]
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** Due to how long it took for a trailer to actually be released (with the first look at Spider-Man's new costume even coming from officially revealed merchandise), this occurred for ''Film/SpiderManNoWayHome''. The fact that the film revolved around the {{Multiverse}} was meant to be a closely-guarded secret, but product listings for some tie-in toys that used phrases like "Blast your way into another universe" and "multiversal consequences" went up online a few weeks before the first trailer dropped.

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** Due to how long it took for a trailer to actually be released (with the first look at Spider-Man's new costume even coming from officially revealed merchandise), this occurred for ''Film/SpiderManNoWayHome''. The fact that the film revolved around the {{Multiverse}} TheMultiverse was meant to be a closely-guarded secret, but product listings for some tie-in toys that used phrases like "Blast your way into another universe" and "multiversal consequences" went up online a few weeks before the first trailer dropped.



** Toku magazines usually run "coming this month" articles, which lovingly detail the new developments (especially the toyetic ones) a few weeks before they appear on TV.

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** Toku magazines such as ''Magazine/TeleviKun'' usually run "coming this month" articles, which lovingly detail the new developments (especially the toyetic ones) a few weeks before they appear on TV.

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* ''Film/GodzillaVsKong'' had Toys/FunkoPop [[https://comicbook.com/anime/news/godzilla-vs-kong-mechagodzilla-funko-pop-is-up-for-pre-order/ release a Mechagodzilla Funko Pop]] before the film debuted, effectively spoiling the character's existence. Similarly, the Mechagodzilla action figure from Playmates Toys leaked out on websites like Walmart.com several weeks before the debut of the trailer that was meant to provide the first look at the character. [[DownplayedTrope Downplayed]] as it doesn't explain the ''real'' twist behind Mechagodzilla: [[spoiler: he's actually a reborn, roboticized [[HijackedByGanon King Ghidorah]].]]

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* Franchise/MonsterVerse:
**
''Film/GodzillaVsKong'' had Toys/FunkoPop [[https://comicbook.com/anime/news/godzilla-vs-kong-mechagodzilla-funko-pop-is-up-for-pre-order/ release a Mechagodzilla Funko Pop]] before the film debuted, effectively spoiling the character's existence. Similarly, the Mechagodzilla action figure from Playmates Toys leaked out on websites like Walmart.com several weeks before the debut of the trailer that was meant to provide the first look at the character.character (somewhat ironically, this specific toy never actually released). [[DownplayedTrope Downplayed]] as it doesn't explain the ''real'' twist behind Mechagodzilla: [[spoiler: he's actually a reborn, roboticized [[HijackedByGanon King Ghidorah]].]]]]
** ''Film/GodzillaXKongTheNewEmpire'': Leaked photos of toys spoiled that Godzilla goes through a metamorphosis into a pink "evolved" form in the movie, several days before the first trailer officially unveiled it, as well as the name of the new ape kaiju antagonist, Skar King. Other toys also revealed a second major antagonist kaiju which the trailers and advertising kept hidden, a reptilian, ice-breathed quadruped named Shimo (Japanese for 'frost').
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* A listing for the ''Series/InaiInaiBaa'' DVD "Yaho" spoiled the names of a then-unaired "Poupo's I Did It!" segment called "Good Morning Poupo".

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* A listing for the ''Series/InaiInaiBaa'' DVD "Yaho" spoiled the names name of a then-unaired "Poupo's I Did It!" segment called "Good Morning Poupo".

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