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trope def-only


* There's another ad for Levis' 501 jeans or something to that effect which features two [[DawsonCasting "teenagers"]] stripping down and talking to each other about trust. Then they jump in the water. Cue gratuitous PantyShot. MaleGaze no kidding.

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* There's another ad for Levis' 501 jeans or something to that effect which features two [[DawsonCasting "teenagers"]] stripping down and talking to each other about trust. Then they jump in the water. Cue gratuitous PantyShot.panty shot. MaleGaze no kidding.
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per RL cleanup, examples are not general



[[folder:Real Life]]

* There's actually a debate going on as to whether or not sex does sell as much as it used to. The reasoning is that [[TheInternetIsForPorn porn is easily viewable to anyone who has internet]], and since most people who have the money to try random products they see with a pretty lady on it have internet, there may only be a quarter of the money there used to be in it anymore. As to whether or not this is correct is up to you.
* Made-for-streaming and made-for-premium cable programming in the last decade has become notorious for [[CoitusEnsues shoehorning sex scenes]] into virtually every show, with the number of TV-MA-rated series far outnumbering family-friendly productions. It has been stated in numerous articles that the presence of sex scenes not allowed on (most) standard US commercial broadcasters is one reason for the popularity of such venues. Ironically, after five seasons of [[BestKnownForTheFanservice becoming notorious for its sex scenes]], the sixth season of ''Series/GameOfThrones'' - arguably one of its most acclaimed - contained virtually no sexual content at all other than two shots of plot-relevant nudity, one penis-related gag and a blink-and-you'll-miss-it shot of two extras going at it in one episode.
* Studies have been done that indicate that the inverse of this trope may be true, especially in regards to women. Most ads involving scantily-clad women tend to instantly turn off (straight) female viewers, and even a number of (straight) male viewers are starting to get wise. Even if they don't, many [[WhatWereTheySellingAgain have trouble recalling what the ad was even trying to sell]], defeating the whole purpose of the ad.
* It can be argued that this trope is probably more helpful in terms of self promotion/publicity rather than product selling. Hoping to take advantage of the trope [[JustForFun/ComeForTheXStayForTheY Come For The Sexualization, Stay for the Music]]. For instance, pop stars ''still'' use this trope. But just as pronounced when it comes to female rappers, if not more so.
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* A minor controversy around ''Manga/UzakiChanWantsToHangOut'' was [[https://www.animenewsnetwork.com/interest/2019-10-16/busty-uzaki-chan-wants-to-hang-out-blood-donation-drive-poster-sparks-online-debate/.152264 a campaign done by the Japanese Red Cross]] using Uzaki's image for a blood donation drive. Needless to say, and despite the detractors ([[NoSuchThingAsBadPublicity or maybe thanks to them]]), the campaign was quite a success.

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* A minor controversy around ''Manga/UzakiChanWantsToHangOut'' was [[https://www.animenewsnetwork.com/interest/2019-10-16/busty-uzaki-chan-wants-to-hang-out-blood-donation-drive-poster-sparks-online-debate/.152264 a campaign done by the Japanese Red Cross]] using Uzaki's image for a blood donation drive.drive (more specifically one where, despite being fully clothed, [[GagBoobs her huge breasts stand out]]). Needless to say, and despite the detractors ([[NoSuchThingAsBadPublicity or maybe thanks to them]]), the campaign was quite a success.
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* A minor controversy around ''Manga/UzakiChanWantsToHangOut'' was [[https://www.animenewsnetwork.com/interest/2019-10-16/busty-uzaki-chan-wants-to-hang-out-blood-donation-drive-poster-sparks-online-debate/.152264 a campaign done by the Japanese Red Cross]] using Uzaki's image for a blood donation drive. Needless to say, and despite the detractors ([[NoSuchThingAsBadPublicity or maybe thanks to them]]), the campaign was quite a success.
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** Special mention goes to these mature British Creator/{{Sega}} [[https://www.ranker.com/list/weird-90s-sega-magazine-ads/mick-jacobs magazine ads]] from The90s, relying on some weirdly kinky VulgarHumor.

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** Special mention goes to these mature British Creator/{{Sega}} [[https://www.ranker.com/list/weird-90s-sega-magazine-ads/mick-jacobs magazine ads]] from The90s, TheNineties, relying on some weirdly kinky weird VulgarHumor.
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* These [[https://www.ranker.com/list/dirty-video-game-ads/nathandavidson old sleazy video game advertisements]] used to be a trend, using scantily-clad women or VulgarHumor to attract people to these "toys", including some for the ''UsefulNotes/GameBoy''! You know, Creator/{{Nintendo}}'s supposed to be family-friendly...
** Special mention goes to these '90s British Creator/{{Sega}} [[https://www.ranker.com/list/weird-90s-sega-magazine-ads/mick-jacobs magazine ads]], relying on some weirdly kinky VulgarHumor.

to:

* These [[https://www.ranker.com/list/dirty-video-game-ads/nathandavidson old sleazy sexual video game advertisements]] used to be a trend, using scantily-clad women or VulgarHumor to attract people to these "toys", including some for the ''UsefulNotes/GameBoy''! You know, Creator/{{Nintendo}}'s supposed to be family-friendly...
** Special mention goes to these '90s mature British Creator/{{Sega}} [[https://www.ranker.com/list/weird-90s-sega-magazine-ads/mick-jacobs magazine ads]], ads]] from The90s, relying on some weirdly kinky VulgarHumor.
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---> [[VideoGame/SonicTheHedgehog1991 What's blue and pisses all over everything?]]

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---> [[VideoGame/SonicTheHedgehog1991 [[VideoGame/SonicTheHedgehog1 What's blue and pisses all over everything?]]
Is there an issue? Send a MessageReason:
1: Doesn't explain what does this have to do with advertising, which is a part of the trope. 2: Weblinks Are Not Examples; this is a Zero-Context Example since it just talks about the game overall and links to a review. 3: I looked and the character in question is styled to look like a kid, there's a few problems with that that I'll take to the forums eventually but for now that makes this entry in particular come off as creepy.


* ''VideoGame/{{Rosenkreuzstilette}}'' is essentially ''Franchise/MegaMan'', but with pretty girls instead of robots. But it's all very tasteful... It's not like they're... [[https://www.youtube.com/watch?v=XOJz0NJKDVg Luste stage?!?]]

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* ''Manga/RuinExplorers'': In the second episode, Ihrie ends up having to work as a bar maid, after Fam runs off with her coin purse. The barkeep tells her to ShowSomeLeg and [[{{Fanservice}} wiggle her butt]] to attract costumers, before smacking her on the ass to send her back to work.
* In a chapter of ''Manga/StrawberryOneHundredPercent'' to raise money for an old movie theater, the boys dress up as Santa and holding a bake sale. But when the girls dress up as Santa's helpers, it works too well.
* ''Anime/VariableGeo'': This is the reason for the tournament's overwhelming popularity. [[JustForFun/ComeForTheXStayForTheY The audience gets to watch hot waitresses duke it out in the ring]], then gets [[ShamefulStrip a free strip show afterward]]. And, at level-1, the audience [[spoiler:gets a live sex show, since the loser has to [[ADateWithRosiePalms perform for the crowd]]]].



* ''LightNovel/SoICantPlayH'': Ilia is a popular {{teen idol}} and face of the Merlot Insurance company for a reason: [[EveryoneLovesBlondes because she's a blonde babe with a bangin' hot bod]]. So all of their ads feature her doing swimsuit poses, while wearing string bikinis.
* Discussed in ''Manga/UQHolder'' in regards to a hoverbike race where the entrants all wear skimpy swimsuits.
-->'''Mizore''': Now that we have magically-enhanced safety systems, [[RefugeInAudacity the latest trend is to see how dangerous we can make it visually]]! And if they [[WardrobeMalfunction come off]], the audience will love it and boost the event's popularity, so the sponsors are all for it!



* ''Manga/RuinExplorers'': In the second episode, Ihrie ends up having to work as a bar maid, after Fam runs off with her coin purse. The barkeep tells her to ShowSomeLeg and [[{{Fanservice}} wiggle her butt]] to attract costumers, before smacking her on the ass to send her back to work.
* ''LightNovel/SoICantPlayH'': Ilia is a popular {{teen idol}} and face of the Merlot Insurance company for a reason: [[EveryoneLovesBlondes because she's a blonde babe with a bangin' hot bod]]. So all of their ads feature her doing swimsuit poses, while wearing string bikinis.
* In a chapter of ''Manga/StrawberryOneHundredPercent'' to raise money for an old movie theater, the boys dress up as Santa and holding a bake sale. But when the girls dress up as Santa's helpers, it works too well.
* Discussed in ''Manga/UQHolder'' in regards to a hoverbike race where the entrants all wear skimpy swimsuits.
-->'''Mizore:''' Now that we have magically enhanced safety systems, [[RefugeInAudacity the latest trend is to see how dangerous we can make it visually]]! And if they [[WardrobeMalfunction come off]], the audience will love it and boost the event's popularity, so the sponsors are all for it!
* ''Anime/VariableGeo'': This is the reason for the tournament's overwhelming popularity. [[JustForFun/ComeForTheXStayForTheY The audience gets to watch hot waitresses duke it out in the ring]], then gets [[ShamefulStrip a free strip show afterward]]. And, at level-1, the audience [[spoiler:gets a live sex show, since the loser has to [[ADateWithRosiePalms perform for the crowd]]]].



-->"Here's the woman's body. Beautiful. Camera pulls back. Naked breasts. Camera pulls back. She's totally naked, legs apart, two fingers right here...and it just says, 'Drink ''Coke''.' Now I don't know the connection here, but Coke is on my shopping list this week."
** Similarly, comedian Creator/GabrielIglesias joked that his favorite part of Mexican television is the commercials, [[https://www.youtube.com/watch?v=5SsBS9tRdH4 where everything is pitched with sexy models.]]
* The Russian show "Yesterday Live" has an ad parody where a girl is shown, and a voice says "First you tried to get a tan in a one piece swimsuit, and there were tan lines (shown). Then a bikini, and there were still tan lines (shown). And then, you tried to go topless-", at which point the girl starts complaining "Why should I go topless for a toothpaste ad?"

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-->"Here's the woman's body. Beautiful. Camera pulls back. Naked breasts. Camera pulls back. She's totally naked, legs apart, two fingers right here... and it just says, 'Drink ''Coke''.' Now I don't know the connection here, but Coke is on my shopping list this week."
** * Similarly, comedian Creator/GabrielIglesias joked that his favorite part of Mexican television is the commercials, [[https://www.youtube.com/watch?v=5SsBS9tRdH4 where everything is pitched with sexy models.]]
* The Russian show "Yesterday Live" ''Yesterday Live'' has an ad parody where a girl is shown, and a voice says "First you tried to get a tan in a one piece swimsuit, and there were tan lines (shown). Then a bikini, and there were still tan lines (shown). And then, you tried to go topless-", topless--", at which point the girl starts complaining "Why should I go topless for a toothpaste ad?"



* In ''Film/BeyondTheLights'', Noni's record label bases her entire image as a singer off of this belief. [[https://www.youtube.com/watch?v=pP7gLPRDojg You can see for yourself.]]



* ''Film/TheGirlFromMonday'': This is {{discussed}} in the film. Advertising has linked sex with consumption to such a degree, Triple M can convince most people to turn ''all'' sexual encounters into a form of commercial act.
* ''Film/TheHucksters'': Evans the soap tycoon thinks this, insisting that Kay pose in a negligee for the soap advertisement. Victor, who sees Kay's extreme reluctance and is already falling in love with her, insists that they go with a different ad that shows Kay posed in a more motherly fashion with her kids.



* In ''Film/BeyondTheLights'', Noni's record label bases her entire image as a singer off of this belief. [[https://www.youtube.com/watch?v=pP7gLPRDojg You can see for yourself.]]

to:

* In ''Film/BeyondTheLights'', Noni's record label bases her entire image as ''Film/SoundEroticism'', when a singer off near-bankrupt crate factory's manager starts [[ThePeepingTom showing security camera footage of this belief. [[https://www.youtube.com/watch?v=pP7gLPRDojg You can see for yourself.]]the female employee's dressing room]] to the customers, the crate sells suddenly skyrocket.



* In ''Film/SoundEroticism'', when a near-bankrupt crate factory's manager starts [[ThePeepingTom showing security camera footage of the female employee's dressing room]] to the customers, the crate sells suddenly skyrocket.
* ''Film/TheGirlFromMonday'': This is {{discussed}} in the film. Advertising has linked sex with consumption to such a degree, Triple M can convince most people to turn ''all'' sexual encounters into a form of commercial act.
* ''Film/TheHucksters'': Evans the soap tycoon thinks this, insisting that Kay pose in a negligee for the soap advertisement. Victor, who sees Kay's extreme reluctance and is already falling in love with her, insists that they go with a different ad that shows Kay posed in a more motherly fashion with her kids.



* In ''Literature/MARiiMO'', Tammy complains about this strategy -- she hates having a movie interrupted for several minutes of awkward groping that contribute nothing to the plot or characters.



* In ''Literature/MARiiMO'', Tammy complains about this strategy - she hates having a movie interrupted for several minutes of awkward groping that contribute nothing to the plot or characters.



[[folder:Webcomics]]

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[[folder:Webcomics]][[folder:Web Comics]]

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[[folder:Anime and Manga]]

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[[folder:Anime and & Manga]]



[[folder:Art]]

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[[folder:Art]][[folder:Arts]]



* In ''Fanfic/EquestriaAHistoryRevealed'', with regards to the [[spoiler: fall of the Equinus Republic]], the LemonyNarrator's reasoning behind why Celestia had to keep such an event quiet was that [[spoiler: if ponies realized that democracy led to sexy orgies, that would totally support it, or at least pay bits for it]].

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* In ''Fanfic/EquestriaAHistoryRevealed'', with regards to the [[spoiler: fall [[spoiler:fall of the Equinus Republic]], the LemonyNarrator's reasoning behind why Celestia had to keep such an event quiet was that [[spoiler: if [[spoiler:if ponies realized that democracy led to sexy orgies, that would totally support it, or at least pay bits for it]].



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[[folder:Film]][[folder:Films -- Live-Action]]



[[folder:Live Action TV]]

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[[folder:Live Action [[folder:Live-Action TV]]



[[folder:Pinball]]

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[[folder:Pinball]][[folder:Pinballs]]



[[folder:Professional Wrestling]]

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[[folder:Professional [[folder:Pro Wrestling]]



* [[InvokedTrope A big part of Satsuki's plot]] in KoiToSenkyoToChocolate revolves around her getting in a fight with the rest of the student council over their decision to base her campaign for president around her [[beauty and BuxomIsBetter figure]] as opposed to her diligence, intelligence, and competence as an administrator.

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* [[InvokedTrope A big part of Satsuki's plot]] in KoiToSenkyoToChocolate ''VisualNovel/KoiToSenkyoToChocolate'' revolves around her getting in a fight with the rest of the student council over their decision to base her campaign for president around her [[beauty [[BuxomIsBetter beauty and BuxomIsBetter figure]] as opposed to her diligence, intelligence, and competence as an administrator.



* {{Invoked|Trope}} by ''Webcomic/BobTheAngryFlower'' to cover up the fact that he can't actually [[http://angryflower.com/attemp.gif reconcile quantum physics with general relativity.]]
** WordOfGod is that this is a self-referencing strip, since how many of you noticed that the remaining frames are mostly just outline drawings?
* ''Webcomic/HeadTrip'' asks: [[http://headtripcomics.comicgenesis.com/d/20070319.html Are they selling clothes or...?]]

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* {{Invoked|Trope}} by ''Webcomic/BobTheAngryFlower'' to cover up the fact that he can't actually [[http://angryflower.com/attemp.gif reconcile quantum physics with general relativity.]]
**
]] WordOfGod is that this is a self-referencing strip, since how many of you noticed that the remaining frames are mostly just outline drawings?
* ''Webcomic/HeadTrip'' asks: [[http://headtripcomics.comicgenesis.com/d/20070319.html Are they selling clothes or...?]]
drawings?



--> "Now let's see if more people click on our ads when I pose for them in my underwear."
--> "You're such a sellout, Viviana!"

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--> "Now -->'''Viviana:''' Now let's see if more people click on our ads when I pose for them in my underwear."
--> "You're
\\
'''Lilith:''' You're
such a sellout, Viviana!"Viviana!
* ''Webcomic/GirlGenius'': Upon arriving to Paris, Agatha is dismayed to discover that her image is quite popular on posters advertising for various products -- said illustrations being very often scantily clad. Up to one advert for [[https://www.girlgeniusonline.com/comic.php?date=20150626 Turkish drinking chocolate]] where she's wearing nothing but a ModestyTowel.
* ''Webcomic/HeadTrip'' asks: [[http://headtripcomics.comicgenesis.com/d/20070319.html Are they selling clothes or...?]]
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* [[InvokedTrope A big part of Satsuki's plot]] in KoiToSenkyoToChocolate revolves around her getting in a fight with the rest of the student council over their decision to base her campaign for president around her [[beauty and BuxomIsBetter figure]] as opposed to her diligence, intelligence, and competence as an administrator.
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** Similarly, comedian Creator/GabrielIglesias joked that his favorite part of Mexican television is the commercials, [[https://www.youtube.com/watch?v=5SsBS9tRdH4 where everything is pitched with sexy models.]]
Is there an issue? Send a MessageReason:
Transferring over from Getting Crap Past The Radar

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* An earlier line of Herbal Essences commercials had women moaning and squealing with delight while in the shower (using the shampoo, of course), ending with an exhilarated "Yes! Yes! YES!" as they see how shiny their hair has become. The tagline? "A totally organic experience."
* In [[https://youtu.be/8CP5eVF02p0 this commercial]] for a Samsung cell phone, a family man is leaving for a business trip. His two young daughters excitedly tell him that they made him a video and link their cell phones with his to upload it (a new feature for the phone). Then his wife walks up and says "I made you a video too," and links her phone with his, but quickly adds, "You probably shouldn't watch it on the plane." This commercial somehow made it on Creator/{{ABC}}.
** And they did [[CrossesTheLineTwice the SAME commercial]] remixed for Christmas, with [[https://youtu.be/OTcDyvzJRC4 Santa and Mrs. Claus]] instead.
-->'''Mrs. Claus''': You probably shouldn't watch it on the sleigh!
* Seen the 2013 ad for draft king sweepstakes? No idea how they got that past the radar! The guy says very clearly "Derek Bradley went from a guy with holes in his underpants, to bikini models in them!" [[https://youtu.be/W7vQbjn3mR8 watch it here]]. And this aired on national TV and all over Youtube.
** Furthermore, the earliest versions of the commercial said you could win a boatload of money, but ''later'' versions changed it to "shipload", which seems synonymous but is not a real saying and sounds suspiciously like "shitload". Again, this is the ''newer'' version of the commercial.
* Klondike's ads for its Kandy Bars line, which are '''literally porn parodies without the sex'''. Specifically, they feature a typical porny set-up such as a [[https://youtu.be/66Qd6seNgMY patient]] and a [[HospitalHottie sexy nurse]] or an [[https://youtu.be/X0CkDRLOQz0 astronaut]] and a group of [[GreenSkinnedSpaceBabe sexy aliens,]] except in each scenario the man is a Klondike bar and the sexy women are candy bars. Before anything sexy happens, the scenario cuts away to a man explaining to his confused girlfriend [[TheTalk that's how the Kandy Bars were made.]] The tagline is "The best ice cream bars ever ''conceived.''" And if Website/YouTube comments are to be believed, the [[BowChickaWowWow funky music]] in these commercials is the same music used in '''actual pornographic movies.'''
** Delissio (the Canadian name for [=DiGiorno=] pizza) did an ad on the same theme. The punchline was that the woman and the "pizza delivery guy" were a husband and wife role playing, and their kid walks in and corrects them about it being delivery (saying the tagline "It's not delivery, it's Delissio/Digiorno") along with "And you're not a real pizza delivery guy, DAD. No wonder I don't have any friends."

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The Queer as Folk example had a sub-bullet that disagreed with it and then went on to describe the times the character didn't use Sex Sells, which isn't really relevant. I'm not familiar with the work, but I merged it into one bullet point and changed it to basically say that he often uses Sex Sells, rather than it being all he uses.



%%%% Food/drink



* Former Trope Namer: the notorious UK "Hello Boys" poster campaign for Wonderbra featuring model Eva Herzigova.
* Then there are [[HoodOrnamentHottie hot models draped over cars]].
** Or if it's UpMarketing, women in fancy clothes, but still looking beautiful.



* An ad for a perfume called "Eden" featured a topless woman prancing about in a lush jungle environment. It can be seen on Youtube if you enter the keywords "eden" and "cacharel".
* Adverts for Axe (or Lynx, depending on the country you live) products. [[https://www.youtube.com/watch?v=tDr5wIcGLR4 All]] [[https://www.youtube.com/watch?v=Pio5Uiupa8Q of]] [[https://www.youtube.com/watch?v=xKTRO9gbZt8 them.]] Their entire marketing campaign revolves around this trope.
* There's another ad for Levis' 501 jeans or something to that effect which features two [[DawsonCasting "teenagers"]] stripping down and talking to each other about trust. Then they jump in the water. Cue gratuitous PantyShot. MaleGaze no kidding.

to:

* An ad for a perfume called "Eden" featured a topless woman prancing about in a lush jungle environment. It can be seen on Youtube if you enter the keywords "eden" and "cacharel".
* Adverts for Axe (or Lynx, depending on the country you live) products.
There is [[https://www.adforum.com/creative-work/ad/player/27122/catfight/ this]] Miller Lite commercial (and [[https://www.youtube.com/watch?v=tDr5wIcGLR4 All]] [[https://www.youtube.com/watch?v=Pio5Uiupa8Q of]] [[https://www.youtube.com/watch?v=xKTRO9gbZt8 them.]] Their entire marketing campaign revolves around this trope.
* There's another ad for Levis' 501 jeans or something to that effect which features two [[DawsonCasting "teenagers"]] stripping down and talking to each other about trust. Then they jump in the water. Cue gratuitous PantyShot. MaleGaze no kidding.
com/watch?v=ECyQCvttcOc its sequel,]] complete with lampshade hanging)



* These [[https://www.ranker.com/list/dirty-video-game-ads/nathandavidson old sleazy video game advertisements]] used to be a trend, using scantily-clad women or VulgarHumor to attract people to these "toys", including some for the ''UsefulNotes/GameBoy''! You know, Creator/{{Nintendo}}'s supposed to be family-friendly...
** Special mention goes to these '90s British Creator/{{Sega}} [[https://www.ranker.com/list/weird-90s-sega-magazine-ads/mick-jacobs magazine ads]], relying on some weirdly kinky VulgarHumor.
---> [[VideoGame/SonicTheHedgehog1991 What's blue and pisses all over everything?]]

to:

* These [[https://www.ranker.com/list/dirty-video-game-ads/nathandavidson old sleazy video game advertisements]] used to be a trend, youtube.com/watch?v=ck14LKBI9GM This]] French commercial goes [[RefugeInAudacity over the top]], using scantily-clad computer animated [[BeastMan furries]] in a very suggestive and well choreographed song and dance. Includes sensual dancing, bouncy breasts, SceneryCensor, and lots of splashing fluids and climactic imagery. What is it all about? ''[[Advertising/{{Orangina}} Orangina Juice]]''! Later commercials however have become milder compared to that one though.
* A few years back there was a commercial where they had a couple making out while going down in an elevator while a security guard watches giving them looks when they get out of the elevator. In the end, what's the ad for? Dasani Bottled Water
* The Green M&M, straight-up. Creator/CreeSummer's sultry voice only makes you want to bite into her all the more.
** Although the bit of American teen girl folklore that "eating green M&Ms makes you horny" precedes the commercials by at least five years, so once the company started producing commercials with anthropomorphized M&Ms this became a sort of AscendedFanon.
* An ad several years ago in South Africa featured
women in Victoria's Secret-esque lingerie and underwear, frequently draping themselves over mounds of...chocolate.
* There's a commercial for POM, a pomegranate juice, which has a naked woman lying somewhat on her side but managing to avoid showing anything with a python lying on her.
* A series of ads for potato chips displays a [[TrailOfBreadcrumbs trail of them]] across the floor of a darkened house, accompanied by [[DressHitsFloor a trail of removed clothing]], until finally disappearing into the bedroom
or VulgarHumor leading up to the bed. The implication, obviously, is that "these chips will give you '''''sex'''''". (For best results, imagine that phrase spoken in the voice of a LatinLover.)
* Wendy's for decades was all about the [[PutAFaceOnTheCompany wholesome ads featuring the founder, Dave Thomas]], occasionally mentioning his daughter Wendy (the namesake of the restaurant chain), who appeared much later on. As of April 2012, the ads feature a very attractive young 20-something redhead that looks more like what people are more likely to think [[MostWritersAreMale (or in some cases, hope)]] [[SheIsAllGrownUp an adult version of the cute perky redheaded child on the logo looks like]]. Oddly enough, this hot and sexy "Wendy" [[RealityIsUnrealistic looks nothing like the real Wendy]], but as the trope says, sex sells.
** Oddly, the real Wendy Thomas--who goes by her married name Morse--is in her 50s, is built like her father was, and otherwise looks like a pretty typical suburban mom[[note]]''exactly'' like a suburban mom, despite inheriting a substantial part of her father's multimillion-dollar fortune and owning over 30 Wendy's franchises; a Wendy's franchise typically has million-dollar cashflow, so you do the math[[/note]]--started appearing in commercials in 2010-11, and these ads have continued to air alongside the "perky young Wendy" spots. These tend to focus on the freshness of the ingredients, rather than the "young Wendy" commercials, which flog specific meals. Sometimes these commercials air back-to-back, particularly when the real Wendy commercial is pitching the chain's promotions involving [[http://en.wikipedia.org/wiki/Dave_Thomas_Foundation_for_Adoption the adoption charity her father started.]]
* [[http://www.xa-xa.org/uploads/posts/1181114139_37720.jpg This]] ad from late 1990s Russia. Woman's buttocks covered with something white (hopefully flour, dough or hoarfrost) and a slogan "Your favourite pelmeshki" (meat dumplings sold frozen). Makes perfect sense, since said dumplings are the stereotypic food of unmarried men who don't like to cook. By the way, the ad agency charged the client extra to cover possible fines for public indecency, but that proved unnecessary. Also worth mentioning that the frozen food company was then owned by a man, who maintains a public image of TheWonka.
* In Taiwan, selling betelnuts is done by pretty young women who
attract people customers by wearing very, ''[[http://www.flickr.com/photos/tobie_openshaw/sets/72157594581621891/ very]]'' skimpy clothing. Just to these "toys", including some make sure everyone gets a good view, they sit in transparent, brightly lit booths on the side of the roads.

%%%% Personal hygiene/beautification products
* An ad
for a perfume called "Eden" featured a topless woman prancing about in a lush jungle environment. It can be seen on Youtube if you enter the ''UsefulNotes/GameBoy''! You know, Creator/{{Nintendo}}'s supposed to be family-friendly...
** Special mention goes to these '90s British Creator/{{Sega}}
keywords "eden" and "cacharel".
* Adverts for Axe (or Lynx, depending on the country you live) products.
[[https://www.ranker.com/list/weird-90s-sega-magazine-ads/mick-jacobs magazine ads]], relying on some weirdly kinky VulgarHumor.
---> [[VideoGame/SonicTheHedgehog1991 What's blue and pisses all over everything?]]
youtube.com/watch?v=tDr5wIcGLR4 All]] [[https://www.youtube.com/watch?v=Pio5Uiupa8Q of]] [[https://www.youtube.com/watch?v=xKTRO9gbZt8 them.]] Their entire marketing campaign revolves around this trope.



** Probably referenced in an early episode of ''TheSimpsons'' where Bart is running for Class President. Homer has a good idea for an campaign poster: '''SEX!''' Now that I have your attention, vote for Bart!

to:

** Probably referenced in an early episode of ''TheSimpsons'' ''WesternAnimation/TheSimpsons'' where Bart is running for Class President. Homer has a good idea for an campaign poster: '''SEX!''' Now that I have your attention, vote for Bart!



* There's an advert for Aero in which a man wrapped in a towel explains [[DoubleEntendre suggestively]] what makes Aeros so nice. It's [[LampshadeHanging lampshaded]] at the end of the advert; two women in voiceover converse thus:
-->Oh, so that's why Aeros are so bubbly and delicious.\\
Hrm?\\
You know, like he just said.\\
[[DistractedByTheSexy He was speaking?]]
** There's also a funny advert running for [=AirMax=], where a beautiful woman, with big breasts and booty, gets her clothes blown off by opening packages. She is left standing in front of the two men butt naked, and the last frame shown is her naked butt.
* There is [[https://www.adforum.com/creative-work/ad/player/27122/catfight/ this]] Miller Lite commercial (and [[https://www.youtube.com/watch?v=ECyQCvttcOc its sequel,]] complete with lampshade hanging)
* There is an Italian commercial featuring beautiful women draped over...''coffins.'' Cause you know, that's ''exactly'' what I'd be thinking about right before I die.
** [[AllMenArePerverts If you're lucky]], [[OutWithABang you will!]]
** Not just a commercial - the coffin firm did at least two ''erotic calendars''.
* While not explicitly using sexual imagery, Creator/VinceOffer slipped in some dialogue that could easily be interpreted as a double entendre while advertising for the Slap Chop.
-->"You're gonna love my nuts."
* In Taiwan, selling betelnuts is done by pretty young women who attract customers by wearing very, ''[[http://www.flickr.com/photos/tobie_openshaw/sets/72157594581621891/ very]]'' skimpy clothing. Just to make sure everyone gets a good view, they sit in transparent, brightly lit booths on the side of the roads.

to:

* There's an A Head & Shoulders advert for Aero in which a man wrapped in a towel explains [[DoubleEntendre suggestively]] what makes Aeros so nice. It's [[LampshadeHanging lampshaded]] aimed at men turns a simple shower into pure fanservice when six [[HospitalHottie nurses]] burst into the end of the advert; two women in voiceover converse thus:
-->Oh, so that's why Aeros are so bubbly and delicious.\\
Hrm?\\
You know, like he just said.\\
[[DistractedByTheSexy He was speaking?]]
** There's also a funny advert running for [=AirMax=], where a beautiful woman, with big breasts and booty, gets her clothes blown off by opening packages. She is left standing in front of the two men butt naked, and the last frame shown is her naked butt.
* There is
shower to aid his shampoo [[https://www.adforum.com/creative-work/ad/player/27122/catfight/ this]] Miller Lite commercial (and [[https://www.youtube.com/watch?v=ECyQCvttcOc its sequel,]] complete com/watch?v=vjN3NYFDhTU efforts]]. You might wonder what attractive uniformed ladies with lampshade hanging)
* There
sexy curves have to do with washing your hair. That is '''[[DistractedByTheSexy if]]''' you even remember what the ad was selling once it started.
* Advertising/TheManYourManCouldSmellLike is ''technically'' SexForProduct, since the message of the ad is that if your man uses Old Spice, he'll be like the Old Spice Man. Then again, it's the [[MrFanservice Old Spice]] [[EvenTheGuysWantHim Man.]]
* [[https://www.youtube.com/watch?v=vBxnxVOFyBk This UK advert]] features a young woman casually strolling through a field, completely naked... and then she turns to the camera to reveal she has a tooth missing. It's
an Italian ad for ''mouthwash''.
* A
commercial for a dry skin lotion shows a woman making flirtatious expressions and dancing [[MaleGaze in her underwear while the camera zooms in on her stomach, back, bare shoulders, legs, and feet]] to a jaunty rendition of "Head, Shoulders Knees and Toes". It's been described as the most upbeat striptease on television.

%%%% Clothes
* Former Trope Namer: the notorious UK "Hello Boys" poster campaign for Wonderbra
featuring beautiful women draped over...''coffins.'' Cause you know, that's ''exactly'' what I'd be thinking model Eva Herzigova.
* There's another ad for Levis' 501 jeans or something to that effect which features two [[DawsonCasting "teenagers"]] stripping down and talking to each other
about right before I die.
** [[AllMenArePerverts If you're lucky]], [[OutWithABang you will!]]
** Not just a commercial -
trust. Then they jump in the coffin firm did at least two ''erotic calendars''.
water. Cue gratuitous PantyShot. MaleGaze no kidding.
* Reebok sells sneakers, right? Right. Then they created the [[https://www.youtube.com/watch?v=sDVB4881c2I EasyTone]] and decided to [[https://www.youtube.com/watch?v=WCNAlSnYOko sell sex instead.]]
* While not explicitly underwear companies are naturally prone to this trope, the ones that cater to gay men--such as Andrew Christian--are extra-shameless, with ads that are basically "Look at these half-naked guys fooling around! (Oh and buy our shorts.)"
* Retail clothing brand American Apparel is infamous for
using sexual imagery, Creator/VinceOffer slipped in some dialogue that could easily be interpreted this as a double entendre while central part of the majority of their advertising campaigns.
* Ditto for Abercrombie & Fitch. Their ''[[https://contently.com/2016/01/21/the-rise-and-fall-of-abercrombies-incredible-risky-print-magazine/ A&F Quarterly]]'' magazine/catalog, published from 1997 until 2003, was sold as something of a modern-day version of old-school ''Magazine/{{Playboy}}'' with its mix of sex appeal, lifestyle articles, and interviews with figures ranging from actors and socialites to authors and philosophers; Izzy Grinspan, [[https://www.racked.com/2014/10/1/7574879/a-and-f-quarterly-abercrombie-magazine writing]] for ''Racked'', described it as a "[[SophisticatedAsHell highbrow]] [[WackyFratboyHijinx frat party]]". It both drove sales to A&F's stores (reaching peak circulation of 200,000 subscriptions) and made the company a lightning rod for controversy and boycotts, with TheLastStraw
for the Slap Chop.
-->"You're gonna love my nuts."
latter coming with their 2003 Christmas Field Guide, which contained oral sex tips, images of group sex, and a note from the editor that cheekily listed off the bipartisan roster of MoralGuardians they'd managed to anger. Said Moral Guardians finally got the magazine canceled after that one (barring one-offs in 2008 and 2010).

%%%% Cars
* In Taiwan, selling betelnuts is done by pretty young Then there are [[HoodOrnamentHottie hot models draped over cars]].
** Or if it's UpMarketing,
women who in fancy clothes, but still looking beautiful.
* A Honda commercial has a rather subtle example: Animated mascot Mr. Opportunity has a live action girlfriend on his arm as he talks about the car company's annual clearance. When he says "It's the only thing from Honda that won't last," his girlfriend giggles.
** In an ad for their newly redesigned minivan, Honda has a couple walking out (presumably from a dinner or function as they're dressed in evening clothes) and seeing a red minivan (theirs?) with rose petals spilling out the door, champagne on ice between the seats, the super-high-tech entertainment system playing Luther Vandross, and the rear cargo space filled with oysters on the half-shell. The couple smile suggestively at each other and walk towards the car (ignoring that having purchased a minivan in the first place is tacit admission that your sex life is over.)
* A rather bizarre example from a Swedish car commercial features two ladybugs engage quite wildly inside a car, [[UpToEleven rocking the entire thing]] and drawing gazes from people on the street.

%%% Games
* These [[https://www.ranker.com/list/dirty-video-game-ads/nathandavidson old sleazy video game advertisements]] used to be a trend, using scantily-clad women or VulgarHumor to
attract customers by wearing very, ''[[http://www.flickr.com/photos/tobie_openshaw/sets/72157594581621891/ very]]'' skimpy clothing. Just people to make sure everyone gets a good view, they sit in transparent, brightly lit booths on these "toys", including some for the side of the roads.''UsefulNotes/GameBoy''! You know, Creator/{{Nintendo}}'s supposed to be family-friendly...
** Special mention goes to these '90s British Creator/{{Sega}} [[https://www.ranker.com/list/weird-90s-sega-magazine-ads/mick-jacobs magazine ads]], relying on some weirdly kinky VulgarHumor.
---> [[VideoGame/SonicTheHedgehog1991 What's blue and pisses all over everything?]]



* [[https://www.youtube.com/watch?v=ck14LKBI9GM This]] French commercial goes [[RefugeInAudacity over the top]], using computer animated [[BeastMan furries]] in a very suggestive and well choreographed song and dance. Includes sensual dancing, bouncy breasts, SceneryCensor, and lots of splashing fluids and climactic imagery. What is it all about? ''[[Advertising/{{Orangina}} Orangina Juice]]''! Later commercials however have become milder compared to that one though.



** An Aika Online advertisement had a woman with a very {{Stripperiffic}} [[ChainmailBikini set of armor]], where the breast cups were upside down, a ring at the bottom of the cups ([[ArtisticLicenseBiology blank skin only showed]] preventing any [[NippleAndDimed naughty bits]]), and straps going downwards. The images were quickly altered by moving the guy next to her so his sword and shield now hides the Fail.
** The {{VideoGame/Evony}} ads are parodied in a ''VideoGame/PlantsVsZombies'' ad.

to:

** An Aika Online ''Aika Online'' advertisement had a woman with a very {{Stripperiffic}} [[ChainmailBikini set of armor]], where the breast cups were upside down, a ring at the bottom of the cups ([[ArtisticLicenseBiology blank skin only showed]] preventing any [[NippleAndDimed naughty bits]]), and straps going downwards. The images were quickly altered by moving the guy next to her so his sword and shield now hides the Fail.
** The {{VideoGame/Evony}} ''{{VideoGame/Evony}}'' ads are parodied in a ''VideoGame/PlantsVsZombies'' ad.



* In the same vein as Evony, there's an animated ad on this wiki for a game apparently called Pristontale2, consisting of your standard blue-skinned Amazon in a backwards corset [[{{Gainaxing}} breathing in, breathing out, breathing in, breathing out...]]
* Ads where ladies wear [[PrettyInMink fur coats]] [[GoingFurASwim and swimsuits]], although they are not as popular now [[FurAndLoathing for obvious reasons]].
* A few years back there was a commercial where they had a couple making out while going down in an elevator while a security guard watches giving them looks when they get out of the elevator. In the end, what's the ad for? Dasani Bottled Water
* The exploitative undertones of PETA's anti-fur campaigns. Yes, [[https://www.google.com/search?newwindow=1&tbm=isch&q=site%3Apeta.*+naked&oq=site%3Apeta.*+naked naked models]] are ''so'' beneficial to animal liberation.
** They've managed to attract people with cannibalism fetish. Yeah...
** [[{{Yiff}} Furry fetishists]] enjoy models in animalistic BodyPaint.
** One of their campaigns had fetish model and PETA member Ancilla Tilia doing a burlesque show, suddenly interrupted by her getting [[BlownAcrossTheRoom blasted out of the frame]] by a gunshot. ItMakesSenseInContext.
* Every VideoGame/GrandTheftAuto game (since the third) features a beautiful woman on the cover of the box art, despite the fact that they [[LadyNotAppearingInThisGame don't actually appear in the game]]. The one exception is the hooker in [[VideoGame/GrandTheftAutoIII III]] (Misty), whose role is extremely minor. Considering that each game always has a few significant female characters, you'd think they'd use one of them.

to:

* In the same vein as Evony, ''Evony'', there's an animated ad on this wiki for a game apparently called Pristontale2, ''[=Pristontale2=]'', consisting of your standard blue-skinned Amazon in a backwards corset [[{{Gainaxing}} breathing in, breathing out, breathing in, breathing out...]]
* Ads where ladies wear [[PrettyInMink fur coats]] [[GoingFurASwim and swimsuits]], although they are not as popular now [[FurAndLoathing for obvious reasons]].
* A few years back there was a commercial where they had a couple making out while going down in an elevator while a security guard watches giving them looks when they get out of the elevator. In the end, what's the ad for? Dasani Bottled Water
* The exploitative undertones of PETA's anti-fur campaigns. Yes, [[https://www.google.com/search?newwindow=1&tbm=isch&q=site%3Apeta.*+naked&oq=site%3Apeta.*+naked naked models]] are ''so'' beneficial to animal liberation.
** They've managed to attract people with cannibalism fetish. Yeah...
** [[{{Yiff}} Furry fetishists]] enjoy models in animalistic BodyPaint.
** One of their campaigns had fetish model and PETA member Ancilla Tilia doing a burlesque show, suddenly interrupted by her getting [[BlownAcrossTheRoom blasted out of the frame]] by a gunshot. ItMakesSenseInContext.
* Every VideoGame/GrandTheftAuto ''VideoGame/GrandTheftAuto'' game (since the third) features a beautiful woman on the cover of the box art, despite the fact that they [[LadyNotAppearingInThisGame don't actually appear in the game]]. The one exception is the hooker in [[VideoGame/GrandTheftAutoIII III]] (Misty), whose role is extremely minor. Considering that each game always has a few significant female characters, you'd think they'd use one of them.



* The Green M&M, straight-up. Creator/CreeSummer's sultry voice only makes you want to bite into her all the more.
** Although the bit of American teen girl folklore that "eating green M&Ms makes you horny" precedes the commercials by at least five years, so once the company started producing commercials with anthropomorphized M&Ms this became a sort of AscendedFanon.
* Reebok sells sneakers, right? Right. Then they created the [[https://www.youtube.com/watch?v=sDVB4881c2I EasyTone]] and decided to [[https://www.youtube.com/watch?v=WCNAlSnYOko sell sex instead.]]
* ''[[UsefulNotes/BritishNewspapers The Sun]]'' is quite (in)famous for its use of its topless PageThreeStunna to [[http://www.bloggerheads.com/page_3.asp sell propaganda.]]



* Go Daddy.com ads are this, with a level of unapologetic blatancy that is hard to describe.
* One really weirdass commercial for Overstock.com had the spokeswoman listing things you could buy on the site in the form of "it's all about the [product or value of the product]" or something along these lines. It's perfectly normal until the very last shot before the logo screen, where the spokeswoman appears to be wearing nothing but a gold necklace for some reason, and saying "But sometimes, it's all about the gold." The only reason I can think for her to be naked is to emphasize that it really ''is'' [[VisualMetaphor all about the gold]].
** That may have been a transitional commercial. When Overstock.com started, they called themselves the big O, and made commercials with the obvious entendre. People thought they were a sex site.
* A Head & Shoulders advert aimed at men turns a simple shower into pure fanservice when six [[HospitalHottie nurses]] burst into the shower to aid his shampoo [[https://www.youtube.com/watch?v=vjN3NYFDhTU efforts]]. You might wonder what attractive uniformed ladies with sexy curves have to do with washing your hair. That is '''[[DistractedByTheSexy if]]''' you even remember what the ad was selling once it started.
* An ad several years ago in South Africa featured women in Victoria's Secret-esque lingerie and underwear, frequently draping themselves over mounds of...chocolate.
* A Honda commercial has a rather subtle example: Animated mascot Mr. Opportunity has a live action girlfriend on his arm as he talks about the car company's annual clearance. When he says "It's the only thing from Honda that won't last," his girlfriend giggles.
** In an for their newly redesigned minivan, Honda has a couple walking out (presumably from a dinner or function as they're dressed in evening clothes) and seeing a red minivan (theirs?) with rose petals spilling out the door, champagne on ice between the seats, the super-high-tech entertainment system playing Luther Vandross, and the rear cargo space filled with oysters on the half-shell. The couple smile suggestively at each other and walk towards the car (ignoring that having purchased a minivan in the first place is tacit admission that your sex life is over.)
* Ads for VideoGame/{{Rappelz}} show a woman wearing {{Stripperiffic}} armor and the slogan "Discover the luscious [[DoubleEntendre hills and valleys]] of Rappelz."
* There's a commercial for POM, a pomegranate juice, which has a naked woman lying somewhat on her side but managing to avoid showing anything with a python lying on her.



* Ads for ''VideoGame/{{Rappelz}}'' show a woman wearing {{Stripperiffic}} armor and the slogan "Discover the luscious [[DoubleEntendre hills and valleys]] of Rappelz."
* An internet game called ''Soccer Star'' (advertised on this very site). If having a buxom blonde in a soccer ball bikini top weren't enough, the "balls" shimmer and even briefly enlarge, meant to draw your eyes toward them.

%%% Other/Unsure
* There's an advert for Aero in which a man wrapped in a towel explains [[DoubleEntendre suggestively]] what makes Aeros so nice. It's [[LampshadeHanging lampshaded]] at the end of the advert; two women in voiceover converse thus:
-->Oh, so that's why Aeros are so bubbly and delicious.\\
Hrm?\\
You know, like he just said.\\
[[DistractedByTheSexy He was speaking?]]
** There's also a funny advert running for [=AirMax=], where a beautiful woman, with big breasts and booty, gets her clothes blown off by opening packages. She is left standing in front of the two men butt naked, and the last frame shown is her naked butt.
* There is an Italian commercial featuring beautiful women draped over...''coffins.'' Cause you know, that's ''exactly'' what I'd be thinking about right before I die.
** [[AllMenArePerverts If you're lucky]], [[OutWithABang you will!]]
** Not just a commercial - the coffin firm did at least two ''erotic calendars''.
* While not explicitly using sexual imagery, Creator/VinceOffer slipped in some dialogue that could easily be interpreted as a double entendre while advertising for the Slap Chop.
-->"You're gonna love my nuts."
* Ads where ladies wear [[PrettyInMink fur coats]] [[GoingFurASwim and swimsuits]], although they are not as popular now [[FurAndLoathing for obvious reasons]].
* The exploitative undertones of PETA's anti-fur campaigns. Yes, [[https://www.google.com/search?newwindow=1&tbm=isch&q=site%3Apeta.*+naked&oq=site%3Apeta.*+naked naked models]] are ''so'' beneficial to animal liberation.
** They've managed to attract people with cannibalism fetish. Yeah...
** [[{{Yiff}} Furry fetishists]] enjoy models in animalistic BodyPaint.
** One of their campaigns had fetish model and PETA member Ancilla Tilia doing a burlesque show, suddenly interrupted by her getting [[BlownAcrossTheRoom blasted out of the frame]] by a gunshot. ItMakesSenseInContext.
* ''[[UsefulNotes/BritishNewspapers The Sun]]'' is quite (in)famous for its use of its topless PageThreeStunna to [[http://www.bloggerheads.com/page_3.asp sell propaganda.]]
* Go Daddy.com ads are this, with a level of unapologetic blatancy that is hard to describe.
* One really weirdass commercial for Overstock.com had the spokeswoman listing things you could buy on the site in the form of "it's all about the [product or value of the product]" or something along these lines. It's perfectly normal until the very last shot before the logo screen, where the spokeswoman appears to be wearing nothing but a gold necklace for some reason, and saying "But sometimes, it's all about the gold." The only reason I can think for her to be naked is to emphasize that it really ''is'' [[VisualMetaphor all about the gold]].
** That may have been a transitional commercial. When Overstock.com started, they called themselves the big O, and made commercials with the obvious entendre. People thought they were a sex site.



* An internet game called Soccer Star (advertised on this very site). If having a buxom blonde in a soccer ball bikini top weren't enough, the "balls" shimmer and even briefly enlarge, meant to draw your eyes toward them.
* Advertising/TheManYourManCouldSmellLike is ''technically'' SexForProduct, since the message of the ad is that if your man uses Old Spice, he'll be like the Old Spice Man. Then again, it's the [[MrFanservice Old Spice]] [[EvenTheGuysWantHim Man.]]



* This is the main reason many {{visual novel}}s have [[ExplicitContent shoehorned-in sex scenes despite well-done and engaging plots]]. {{Updated rerelease}}s with the sex scenes removed coming out once the creators have "paid their dues", so to speak, are not uncommon.



* A commercial for a dry skin lotion shows a woman making flirtatious expressions and dancing [[MaleGaze in her underwear while the camera zooms in on her stomach, back, bare shoulders, legs, and feet]] to a jaunty rendition of "Head, Shoulders Knees and Toes". It's been described as the most upbeat striptease on television.
* Wendy's for decades was all about the [[PutAFaceOnTheCompany wholesome ads featuring the founder, Dave Thomas]], occasionally mentioning his daughter Wendy (the namesake of the restaurant chain), who appeared much later on. As of April 2012, the ads feature a very attractive young 20-something redhead that looks more like what people are more likely to think [[MostWritersAreMale (or in some cases, hope)]] [[SheIsAllGrownUp an adult version of the cute perky redheaded child on the logo looks like]]. Oddly enough, this hot and sexy "Wendy" [[RealityIsUnrealistic looks nothing like the real Wendy]], but as the trope says, sex sells.
** Oddly, the real Wendy Thomas--who goes by her married name Morse--is in her 50s, is built like her father was, and otherwise looks like a pretty typical suburban mom[[note]]''exactly'' like a suburban mom, despite inheriting a substantial part of her father's multimillion-dollar fortune and owning over 30 Wendy's franchises; a Wendy's franchise typically has million-dollar cashflow, so you do the math[[/note]]--started appearing in commercials in 2010-11, and these ads have continued to air alongside the "perky young Wendy" spots. These tend to focus on the freshness of the ingredients, rather than the "young Wendy" commercials, which flog specific meals. Sometimes these commercials air back-to-back, particularly when the real Wendy commercial is pitching the chain's promotions involving [[http://en.wikipedia.org/wiki/Dave_Thomas_Foundation_for_Adoption the adoption charity her father started.]]
* A series of ads for potato chips displays a [[TrailOfBreadcrumbs trail of them]] across the floor of a darkened house, accompanied by [[DressHitsFloor a trail of removed clothing]], until finally disappearing into the bedroom or leading up to the bed. The implication, obviously, is that "these chips will give you '''''sex'''''". (For best results, imagine that phrase spoken in the voice of a LatinLover.)



* A rather bizarre example from a Swedish car commercial features two ladybugs engage quite wildly inside a car, [[UpToEleven rocking the entire thing]] and drawing gazes from people on the street.

to:

* A rather bizarre example from For younger fans of ''Franchise/StarWars'', seeing the [[http://vignette2.wikia.nocookie.net/starwars/images/2/21/Star_wars_old.jpg/revision/latest?cb=20100708051712 original poster]] for the [[Film/ANewHope the 1977 original]] can be a Swedish car commercial features two ladybugs engage bit of a shocker, as it's a pretty JustForFun/{{egregious}} case of CoversAlwaysLie: Luke Skywalker is shown wearing an open shirt that leaves his chest exposed, and Princess Leia is shown wearing a skimpy white dress with a split side and a low neckline, leaving her thigh and her cleavage exposed. Not only do neither of them actually wear costumes that show that much flesh, the artist gets a bit "creative" with Creator/MarkHamill and Creator/CarrieFisher's actual appearances, depicting Hamill as quite wildly inside a car, [[UpToEleven rocking the entire thing]] bit more muscular than he actually is, and drawing gazes from people on the street.depicting Fisher as being quite a bit bustier than she really is.



* [[http://www.xa-xa.org/uploads/posts/1181114139_37720.jpg This]] ad from late 1990s Russia. Woman's buttocks covered with something white (hopefully flour, dough or hoarfrost) and a slogan "Your favourite pelmeshki" (meat dumplings sold frozen). Makes perfect sense, since said dumplings are the stereotypic food of unmarried men who don't like to cook. By the way, the ad agency charged the client extra to cover possible fines for public indecency, but that proved unnecessary. Also worth mentioning that the frozen food company was then owned by a man, who maintains a public image of TheWonka.



* For younger fans of ''Franchise/StarWars'', seeing the [[http://vignette2.wikia.nocookie.net/starwars/images/2/21/Star_wars_old.jpg/revision/latest?cb=20100708051712 original poster]] for the [[Film/ANewHope the 1977 original]] can be a bit of a shocker, as it's a pretty JustForFun/{{egregious}} case of CoversAlwaysLie: Luke Skywalker is shown wearing an open shirt that leaves his chest exposed, and Princess Leia is shown wearing a skimpy white dress with a split side and a low neckline, leaving her thigh and her cleavage exposed. Not only do neither of them actually wear costumes that show that much flesh, the artist gets a bit "creative" with Creator/MarkHamill and Creator/CarrieFisher's actual appearances, depicting Hamill as quite a bit more muscular than he actually is, and depicting Fisher as being quite a bit bustier than she really is.
* Retail clothing brand American Apparel is infamous for using this as a central part of the majority of their advertising campaigns.
* Ditto for Abercrombie & Fitch. Their ''[[https://contently.com/2016/01/21/the-rise-and-fall-of-abercrombies-incredible-risky-print-magazine/ A&F Quarterly]]'' magazine/catalog, published from 1997 until 2003, was sold as something of a modern-day version of old-school ''Magazine/{{Playboy}}'' with its mix of sex appeal, lifestyle articles, and interviews with figures ranging from actors and socialites to authors and philosophers; Izzy Grinspan, [[https://www.racked.com/2014/10/1/7574879/a-and-f-quarterly-abercrombie-magazine writing]] for ''Racked'', described it as a "[[SophisticatedAsHell highbrow]] [[WackyFratboyHijinx frat party]]". It both drove sales to A&F's stores (reaching peak circulation of 200,000 subscriptions) and made the company a lightning rod for controversy and boycotts, with TheLastStraw for the latter coming with their 2003 Christmas Field Guide, which contained oral sex tips, images of group sex, and a note from the editor that cheekily listed off the bipartisan roster of MoralGuardians they'd managed to anger. Said Moral Guardians finally got the magazine canceled after that one (barring one-offs in 2008 and 2010).



* While underwear companies are naturally prone to this trope, the ones that cater to gay men--such as Andrew Christian--are extra-shameless, with ads that are basically "Look at these half-naked guys fooling around! (Oh and buy our shorts.)"



* [[https://www.youtube.com/watch?v=vBxnxVOFyBk This UK advert]] features a young woman casually strolling through a field, completely naked... and then she turns to the camera to reveal she has a tooth missing. It's an ad for ''mouthwash''.



[[folder:Fan Fic]]
* In [[FanFic/EquestriaAHistoryRevealed Equestria: A History Revealed]], with regards to the [[spoiler: fall of the Equinus Republic]], the LemonyNarrator's reasoning behind why Celestia had to keep such an event quiet was that [[spoiler: if ponies realized that democracy led to sexy orgies, that would totally support it, or at least pay bits for it]].

to:

[[folder:Fan Fic]]
Works]]
* In [[FanFic/EquestriaAHistoryRevealed Equestria: A History Revealed]], ''Fanfic/EquestriaAHistoryRevealed'', with regards to the [[spoiler: fall of the Equinus Republic]], the LemonyNarrator's reasoning behind why Celestia had to keep such an event quiet was that [[spoiler: if ponies realized that democracy led to sexy orgies, that would totally support it, or at least pay bits for it]].



* An in story example can be seen in ''Series/QueerAsFolk'' with Brian Kinney being the [[InformedAbility supposedly great commercial producer]], though he's really a one-trick pony. Selling booze? Use the sex angle. Selling Viagra? The sex angle. A charity carnival? Make it sexy. ''A Republican campaign''? [[BlondeRepublicanSexKitten Use the sex angle]]!
** Well it's not his ''only'' approach; it's just the one that works best. He does do campaigns that aren't sold by sex. Notably, the first time we see him working he tells the two men presenting their idea to him that the man is TOO attractive for the (ugly as hell) shoe they're trying to sell, and that they should make the campaign less flashy. Also, he mentions having to create an ad for baby wipes, and Brian may be plenty of things, especially [[ReallyGetsAround sexually]] but [[EveryoneHasStandards he is not]] [[PaedoHunt that kind of pervert]].

to:

* An in story in-story example can be seen in ''Series/QueerAsFolk'' with Brian Kinney being the [[InformedAbility supposedly great commercial producer]], though he's really largely a one-trick pony. Selling booze? Use the sex angle. Selling Viagra? The sex angle. A charity carnival? Make it sexy. ''A Republican campaign''? [[BlondeRepublicanSexKitten Use the sex angle]]!
** Well it's not his ''only'' approach;
angle]]! It isn't the only approach he uses, however; it's just the one that works best. He does do campaigns that aren't sold by sex. Notably, the first time we see him working he tells the two men presenting their idea to him that the man is TOO attractive for the (ugly as hell) shoe they're trying to sell, and that they should make the campaign less flashy. Also, he mentions having to create an ad for baby wipes, and Brian may be plenty of things, especially [[ReallyGetsAround sexually]] but [[EveryoneHasStandards he is not]] [[PaedoHunt that kind of pervert]].best.



* Lampshaded when an episode of ''Series/TopGear'' has Clarkson and May make commercials for a VW Scirocco Diesel. Setting up a scene, Clarkson tells an attractive actress she should be wearing a bikini. Then, he remembers they're supposed to be filming a funeral scene; he immediately changes it to "a black bikini."

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* Lampshaded when an episode of ''Series/TopGear'' ''Series/TopGearUK'' has Clarkson and May make commercials for a VW Scirocco Diesel. Setting up a scene, Clarkson tells an attractive actress she should be wearing a bikini. Then, he remembers they're supposed to be filming a funeral scene; he immediately changes it to "a black bikini."



* ''VideoGame/{{Rosenkreuzstilette}}'' Is essentially ''Franchise/MegaMan'', but with pretty girls instead of robots. But it's all very tasteful... It's not like they're... [[https://www.youtube.com/watch?v=XOJz0NJKDVg Luste stage?!?]]
* ''Videogame/{{EverQuest}}'' is probably best known for the scantily-clad elf woman on the box. Her name is Firiona Vie, and although she's technically a big deal in the game's lore, she's also pretty much LadyNotAppearingInThisGame. Videogame/{{EverQuest II}} went the same direction with Antonia Bayle. However, roughly about 2009 [=SoE=] deliberately phased out the sexy cover art for their games.

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* ''VideoGame/{{Rosenkreuzstilette}}'' Is is essentially ''Franchise/MegaMan'', but with pretty girls instead of robots. But it's all very tasteful... It's not like they're... [[https://www.youtube.com/watch?v=XOJz0NJKDVg Luste stage?!?]]
* ''Videogame/{{EverQuest}}'' ''VideoGame/{{EverQuest}}'' is probably best known for the scantily-clad elf woman on the box. Her name is Firiona Vie, and although she's technically a big deal in the game's lore, she's also pretty much LadyNotAppearingInThisGame. Videogame/{{EverQuest II}} ''VideoGame/{{EverQuest II}}'' went the same direction with Antonia Bayle. However, roughly about 2009 [=SoE=] deliberately phased out the sexy cover art for their games.



* ''VideoGame/{{Touhou}}'' games are generally very conservative when it comes to coverage of the clothes worn by the characters (apart from lots of frills and the occasional miniskirt), but very rarely is a bit more daring:
** An [[https://en.touhouwiki.net/images/4/4c/Th11PromotionalArt.jpg advertisement]] for ''Subterranean Animism'' featured a drawing by alphes, the artist who drew the character portraits for the ''Touhou'' fighting games, showing Yuugi wearing a blue kimono [[TheissTitillationTheory pulled off]] [[ImpossiblyLowNeckline her shoulders]]. Since it's from an official ad, the kimono is essentially a canon alternate costume for her. She wears it again in her background cameo in ''Hopeless Masquerade''.
** In ''Urban Legend in Limbo'', Byakuren Hijiri showed up in a skintight biker suit with AbsoluteCleavage. Screenshots of this spread like wildfire on the internet because it was so unusual.
** Ringo from ''Legacy of Lunatic Kingdom'' showed, very slightly, [[BareYourMidriff her midriff]]. Again, a highly unusual occurance for the series.

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* ''VideoGame/{{Touhou}}'' ''Franchise/TouhouProject'' games are generally very conservative when it comes to coverage of the clothes worn by the characters (apart from lots of frills and the occasional miniskirt), but very rarely is they're a bit more daring:
** An [[https://en.touhouwiki.net/images/4/4c/Th11PromotionalArt.jpg advertisement]] for ''Subterranean Animism'' ''VideoGame/TouhouChireidenSubterraneanAnimism'' featured a drawing by alphes, the artist who drew the character portraits for the ''Touhou'' fighting games, showing Yuugi wearing a blue kimono [[TheissTitillationTheory pulled off]] [[ImpossiblyLowNeckline her shoulders]]. Since it's from an official ad, the kimono is essentially a canon alternate costume for her. She wears it again in her background cameo in ''Hopeless Masquerade''.''VideoGame/TouhouShinkirouHopelessMasquerade''.
** In ''Urban Legend in Limbo'', ''VideoGame/TouhouShinpirokuUrbanLegendInLimbo'', Byakuren Hijiri showed up in a skintight biker suit with AbsoluteCleavage. Screenshots of this spread like wildfire on the internet because it was so unusual.
** Ringo from ''Legacy of Lunatic Kingdom'' ''VideoGame/TouhouKanjudenLegacyOfLunaticKingdom'' showed, very slightly, [[BareYourMidriff her midriff]]. Again, a highly unusual occurance for the series.


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* This is the main reason many {{visual novel}}s have [[ExplicitContent shoehorned-in sex scenes despite well-done and engaging plots]]. {{Updated rerelease}}s with the sex scenes removed coming out once the creators have "paid their dues", so to speak, are not uncommon.
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* Part of the appeal of ''moechara'', the humanoid counterpart to the often goofy and cartoony ''yuruchara'' that adorn all kinds of Japanese ads. ''Moechara'' are typically drawn as {{Moe Anthropomorphism}}s of the associated product, and either take the form of cute girls or handsome guys in flatrering themed clothing.

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* Part of the appeal of ''moechara'', the humanoid counterpart to the often goofy and cartoony ''yuruchara'' that adorn all kinds of Japanese ads. ''Moechara'' are typically drawn as {{Moe Anthropomorphism}}s of the associated product, and either take the form of cute girls or handsome guys in flatrering flattering themed clothing.
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[[folder: Anime and Manga]]

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[[folder: Anime [[folder:Anime and Manga]]
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* ''VideoGame/FinalFantasyXIV'' Players desiring sexy femalr avatars have generally used the miqo'te and au ra girls as their staples. However, they are sexy in the cute and petite sense and there were poor choices for curvaceous women due to all the races' womens' notoriously flat butts. This was remedied by the tall, curvaceous elf-bunny race viera and many were happy to buy the the premium race change potion to use on their existing character. As for sexy, muscle endowed male characters, players often choose au ra men, if horns and patches of reptilian scales are your thing.

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* ''VideoGame/FinalFantasyXIV'' Players desiring sexy femalr female avatars have generally used the miqo'te and au ra au'ra girls as their staples. However, they are sexy in the cute and petite sense and there were poor choices for curvaceous women due to all the races' womens' notoriously flat butts. This was remedied by the tall, curvaceous elf-bunny race viera and many were happy to buy the the premium race change potion to use on their existing character. As for sexy, muscle endowed male characters, players often choose au ra men, if horns and patches of reptilian scales are your thing.
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* Ads for VideoGame/{{Rappelz}} show a woman wearing {{Stripperiffic}} armor and the slogan "Discover the luscious [[DoubleEntendre hills and valleys]] of Rappelz.

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* Ads for VideoGame/{{Rappelz}} show a woman wearing {{Stripperiffic}} armor and the slogan "Discover the luscious [[DoubleEntendre hills and valleys]] of Rappelz."
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* A Honda commercial has a rather subtle example: Animated mascot Mr. Opportunity has a live action girlfriend on his arm as he talks about the car company's annual clearance. When he says "It's the only thing from Honda that won't last," his girlfriend [[GettingCrapPastTheRadar giggles]].

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* A Honda commercial has a rather subtle example: Animated mascot Mr. Opportunity has a live action girlfriend on his arm as he talks about the car company's annual clearance. When he says "It's the only thing from Honda that won't last," his girlfriend [[GettingCrapPastTheRadar giggles]].giggles.
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* ''Series/SaturdayNightLive'' featured a sensual parody commercial for the real estate site Zillow that was shot like an ad for a sex hotline, with the justification that people in their late thirties get more aroused by looking at their dream houses. That is, until they contact the obnoxious agent and she snaps them into reality.
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* [[http://en.wikipedia.org/wiki/Naked_Came_the_Stranger Naked Came the Stranger]] is a notorious hoax novel that was written by a team of journalists led by Mike [=McGrady=] in 1969. [=McGrady=] believed that American culture had sunken so low that anything sex-filled would be seen as desirable, so he plotted to write a disgusting sex-filled romance novel that was [[StylisticSuck deliberately poorly-written]] to prove his theory. His theory was proven correct; once the word was out that the novel was a hoax, it quickly became popular.

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* [[http://en.wikipedia.org/wiki/Naked_Came_the_Stranger Naked Came the Stranger]] ''Literature/NakedCameTheStranger'' is a notorious hoax novel that was written by a team of journalists led by Mike [=McGrady=] in 1969. [=McGrady=] believed that American culture had sunken so low that anything sex-filled would be seen as desirable, so he plotted to write a disgusting sex-filled romance novel that was [[StylisticSuck deliberately poorly-written]] to prove his theory. His theory was proven correct; once the word was out that the novel was a hoax, it quickly became popular.
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* Exaggerated in ''VideoGame/Cyberpunk2077''. One ad showed nothing but a naked woman holding her breasts out for two dogs in front of her. This was for ''dog food''.

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* Part of the appeal of ''moechara'', the humanoid counterpart to the often goofy and cartoony ''yuruchara'' that adorn all kinds of Japanese ads. ''Moechara'' are typically drawn as {{Moe Anthropomorphism}}s of the associated product, and either take the form of cute girls or handsome guys in flatrering themed clothing.



* Parodied in ''Series/{{Seinfeld}}'', where the ad Jerry's GirlOfTheWeek was modeling for featured her getting out of the shower with nothing but a towel... and the jeans she was advertising ''way'' in the corner on a chair. Jerry had to squint to see them.



* VideoGame/{{Rosenkreuzstilette}} Is essentially Megaman, but with pretty girls instead of robots.
** But it's all very tasteful... It's not like they're... [[https://www.youtube.com/watch?v=XOJz0NJKDVg Luste stage?!?]]
* Videogame/{{EverQuest}} is probably best known for the scantily-clad elf woman on the box. Her name is Firiona Vie, and although she's technically a big deal in the game's lore, she's also pretty much LadyNotAppearingInThisGame. Videogame/{{EverQuest II}} went the same direction with Antonia Bayle. However, roughly about 2009 [=SoE=] deliberately phased out the sexy cover art for their games.

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* VideoGame/{{Rosenkreuzstilette}} ''VideoGame/{{Rosenkreuzstilette}}'' Is essentially Megaman, ''Franchise/MegaMan'', but with pretty girls instead of robots.
**
robots. But it's all very tasteful... It's not like they're... [[https://www.youtube.com/watch?v=XOJz0NJKDVg Luste stage?!?]]
* Videogame/{{EverQuest}} ''Videogame/{{EverQuest}}'' is probably best known for the scantily-clad elf woman on the box. Her name is Firiona Vie, and although she's technically a big deal in the game's lore, she's also pretty much LadyNotAppearingInThisGame. Videogame/{{EverQuest II}} went the same direction with Antonia Bayle. However, roughly about 2009 [=SoE=] deliberately phased out the sexy cover art for their games.



* ''VisualNovel/MarcoAndTheGalaxyDragon'' has an in-universe example with the ad for [[DepravedDentist Pandagraph’s]] dentistry clinic, which consists of a swimsuit-clad Pandagraph posing seductively at the beach while talking about the services she offers.



[[folder:Visual Novels]]
* ''VisualNovel/MarcoAndTheGalaxyDragon'' has an in-universe example with the ad for [[DepravedDentist Pandagraph’s]] dentistry clinic, which consists of a swimsuit-clad Pandagraph posing seductively at the beach while talking about the services she offers.
[[/folder]]



** In a Season 13 episode called '''Baking Bad''', this trope is the advice that Glen Quagmire gives to Peter when Peter and his wife, Lois, open a up a cookie bakery that has trouble attracting more customers--it works when Peter hires six female strippers with cookie-themed names, but, Peter being Peter, he ends up taking it to the extreme when he turns his and Lois's cookie bakery into a full-on strip club that merely distributes free cookies.

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** In a the Season 13 episode called '''Baking Bad''', "Baking Bad", this trope is the advice that Glen Quagmire gives to Peter when Peter and his wife, Lois, open a up a cookie bakery that has trouble attracting more customers--it works when Peter hires six female strippers with cookie-themed names, but, Peter being Peter, he ends up taking it to the extreme when he turns his and Lois's cookie bakery into a full-on strip club that merely distributes free cookies.
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** By 2017, however, the Carl's Jr./Hardees people finally admitted these ads weren't working, and [[LampshadeHanging lampshaded]] the hell out of it with [[https://www.youtube.com/watch?v=uGm0VC_geLQ a new commercial]], explaining that Carl Hardee Sr., the (fictitious) founder of the company, had left his son, Carl Jr., in charge for a while, but the latter began running it into the ground with all the sexy advertisements; Carl Sr. comes back and steers the company back to their original purpose of selling hamburgers.
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* ''Film/TheHucksters'': Evans the soap tycoon thinks this, insisting that Kay pose in a negligee for the soap advertisement. Victor, who sees Kay's extreme reluctance and is already falling in love with her, insists that they go with a different ad that shows Kay posed in a more motherly fashion with her kids.
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* Mari of ''Manga/AsteroidInLove'' is a believer in this, by believing using fanservice will bring in more visibility during SchoolFestival. Her "sexy planetarium" from the a year before PresentDay aside, her idea of a maid cafe embarrasses most other club members during Mira's first year at Hoshizaki.
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[[folder:Magazines]]
* Apartment Wrestling used to be a fairly private phenomenon done by house wives until Stanley Weston convinced Bill Apter that money could be made by showing photos of their matches in his magazines. The most famous photos from the "apartment circuit" came from Wrestling/TheFabulousMoolah, who rented apartment rooms for the purpose of taking posed photos of the students of her wrestling school grappling with one another.[[/folder]]



* {{D|iscussedTrope}}enied by Leah Vaughan when shilling her BO Begone deodorant. It's powerful enough to let [[CheapHeat residents of Florida come within speaking distance of her]], even during the Summer, but as much as she'd like sell on getting them laid she's not into false advertising.

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* {{D|iscussedTrope}}enied by Leah Vaughan when shilling her BO Begone deodorant. It's powerful enough to let [[CheapHeat residents of Florida come within speaking distance of her]], even during the Summer, but as much as she'd like to sell on getting them laid she's not into false advertising.
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* Made-for-streaming and made-for-premium cable programming in the last decade has become notorious for [[CoitusEnsues shoehorning sex scenes]] into virtually every show, with the number of TV-MA-rated series far outnumbering family-friendly productions. It has been stated in numberous articles that the presence of sex scenes not allowed on (most) standard US commercial broadcasters is one reason for the popularity of such venues. Ironically, after five seasons of [[BestKnownForTheFanservice becoming notorious for its sex scenes]], the sixth season of ''Series/GameOfThrones'' - arguably one of its most acclaimed - contained virtually no sexual content at all other than two shots of plot-relevant nudity, one penis-related gag and a blink-and-you'll-miss-it shot of two extras going at it in one episode.

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* Made-for-streaming and made-for-premium cable programming in the last decade has become notorious for [[CoitusEnsues shoehorning sex scenes]] into virtually every show, with the number of TV-MA-rated series far outnumbering family-friendly productions. It has been stated in numberous numerous articles that the presence of sex scenes not allowed on (most) standard US commercial broadcasters is one reason for the popularity of such venues. Ironically, after five seasons of [[BestKnownForTheFanservice becoming notorious for its sex scenes]], the sixth season of ''Series/GameOfThrones'' - arguably one of its most acclaimed - contained virtually no sexual content at all other than two shots of plot-relevant nudity, one penis-related gag and a blink-and-you'll-miss-it shot of two extras going at it in one episode.
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** There's also a funny advert running for [=AirMax=], where a beautiful women, with big breasts and booty, gets her clothes blown off by opening packages. She is left standing in front of the two men butt naked, and the last frame shown is her naked butt.

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** There's also a funny advert running for [=AirMax=], where a beautiful women, woman, with big breasts and booty, gets her clothes blown off by opening packages. She is left standing in front of the two men butt naked, and the last frame shown is her naked butt.
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I In ''Literature/MARiiMO'', Tammy complains about this strategy - she hates having a movie interrupted for several minutes of awkward groping that contribute nothing to the plot or characters.

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I * In ''Literature/MARiiMO'', Tammy complains about this strategy - she hates having a movie interrupted for several minutes of awkward groping that contribute nothing to the plot or characters.

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