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* In one episode of ''Series/TheFreshPrinceOfBelAir'', Will and Carlton are telling Jazz about the time that the family got put into witness protection because Will got on the wrong side of an assassin. Will convinces some of his new neighbors (a bunch of stereotypical rednecks) to help him fight the assassin, but by the time the assassin shows up, the neighbors are in a drunken daze as Will helplessly repeats the code word that was supposed to signal The Cavalry.

to:

* In one episode of ''Series/TheFreshPrinceOfBelAir'', Will and Carlton are telling Jazz about the time that the family got put into witness protection because Will got on the wrong side of an assassin. Will convinces some of his new neighbors (a bunch of stereotypical rednecks) to help him fight the assassin, but by the time the assassin shows up, the neighbors are in a drunken daze as Will helplessly repeats the code word that was supposed to signal The Cavalry.TheCavalry.

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* In ''Series/JustShootMe'', Dennis forgot to buy Jack's lottery ticket on the one occassion when he actually wins. To cover it up, he doctors a ticket and leaves Jack's office window open, so that the ticket will fly away when Nina opens the door. The cue is Dennis saying "Lucky day", but Nina mistakingly thinks it's Marvin Gaye. Dennis continues on saying "Lucky day" in vain before Nina opens the door because she got tired of waiting.

to:

* In one episode of ''Series/TheFreshPrinceOfBelAir'', Will and Carlton are telling Jazz about the time that the family got put into witness protection because Will got on the wrong side of an assassin. Will convinces some of his new neighbors (a bunch of stereotypical rednecks) to help him fight the assassin, but by the time the assassin shows up, the neighbors are in a drunken daze as Will helplessly repeats the code word that was supposed to signal The Cavalry.
* In ''Series/JustShootMe'', Dennis forgot to buy Jack's lottery ticket on the one occassion occasion when he actually wins. To cover it up, he doctors a ticket and leaves Jack's office window open, so that the ticket will fly away when Nina opens the door. The cue is Dennis saying "Lucky day", but Nina mistakingly mistakenly thinks it's Marvin Gaye. Dennis continues on saying "Lucky day" in vain before Nina opens the door because she got tired of waiting.



* In ''VideoGame/RatchetAndClankFutureToolsOfDestruction'', Emperor Tachyon has finally gotten ahold of the Dimensionator, a device that will allow him to free the cragmites, the imprisoned race of which he's a member. He says, "The time has come for the cragmites to rise again!" puncuating the last word by pulling the lawnmower-like ripcord on the device. Nothing happens.

to:

* In ''VideoGame/RatchetAndClankFutureToolsOfDestruction'', Emperor Tachyon has finally gotten ahold of the Dimensionator, a device that will allow him to free the cragmites, the imprisoned race of which he's a member. He says, "The time has come for the cragmites to rise again!" puncuating punctuating the last word by pulling the lawnmower-like ripcord on the device. Nothing happens.

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[[folder:Literature]]
* ''{{Animorphs}}'': Rachel is trying to get Erek (whose hologram is malfunctioning) out of the store, but a particularly obnoxious clerk is in the way. Fortunately, Marco is there in gorilla morph, ready to knock him out!
-->'''Rachel''': Look out, that lava lamp is about to fall and hit you in the head!
-->'''Employee''': Huh?
-->'''Marco''': <Huh?>
-->'''Rachel''': -DeathGlare- I ''said'', look out, that lava lamp is about to fall and hit you in the head!
-->'''Marco''': <Oh, right.> -TapOnTheHead-

to:

[[folder:Literature]]
[[folder:Film - Animation]]
* ''{{Animorphs}}'': Rachel is trying to get Erek (whose hologram is malfunctioning) out of In the store, Pixar film ''WesternAnimation/{{Cars}}'', Lightning [=McQueen=] says, "Is it getting dark out?" at which point Lizzie was ''supposed'' to activate the neon lights, but a particularly obnoxious clerk is she didn't hear him. Lightning tries again, she actually ''forgot'' what she was supposed to do and Red decides to do her job for her.
* Pixar does it again
in the way. Fortunately, Marco is there in gorilla morph, ready to knock him out!
-->'''Rachel''': Look out, that lava lamp
''WesternAnimation/FindingNemo'' when Nemo is about to fall and hit be inducted into the fish tank's fraternal bond, the ceremony taking place atop Mount Wanna-hock-a-loogie.
--> '''Bloat:''' ''If''
you in can swim through...the head!
-->'''Employee''': Huh?
-->'''Marco''': <Huh?>
-->'''Rachel''': -DeathGlare- I ''said'', look out, that lava lamp is about to fall and hit you in
Ring...of ''Fire''!\\
''(Nemo looks confused as nothing happens)''\\
'''Bloat:''' ''(aside)'' The Ring of Fire, Jacques! ''The Ring of Fire!''\\
'''Jacques:''' Sorry! ''(starts spinning
the head!
-->'''Marco''': <Oh, right.> -TapOnTheHead-
wheel to make bubbles burst out of the mountain)''\\
'''Bloat!''' The Ring of Fire!



[[folder:Film - Live Action]]
* In ''Film/BladeTrinity'', Hannibal King is captured by the villains and reveals that he had a tracking device, allowing his teammates to know his exact location. He then gives a verbal cue, expecting a Big Damn Heroes moment. It doesn't come and he nervously asks for a cellphone.
* In ''Film/IronMan3'', a restrained Tony Stark faces this while summoning his armor. Tony is trying to call his suit to him from Tennessee whilst in Miami. He repeatedly threatens the enemy mooks with their impending death before the parts of his suit finally reach his destination.
* The climax of ''Film/{{Mallrats}}'' featured Brody setting up to expose the antagonist's previous crime (indecency with a minor) to be as public as possible, but it backfires in this fashion when the tape gets dropped. Cue protagonist yelling, "NOW!" several times while being hauled away before events turn and the tape plays, resetting Brody's plan.
* Lampshaded in ''Film/MissionImpossibleGhostProtocol'', Ethan Hunt shouts, "Mission Accomplished" just before hitting a button which would ensure the villain's plans were defeated. His teammates had gotten tied up dealing with The Dragon, leaving Ethan to frantically push the button until they could do their part. In the end scene, he and his teammates have a good laugh about this.
[[/folder]]

[[folder:Literature]]
* ''{{Animorphs}}'': Rachel is trying to get Erek (whose hologram is malfunctioning) out of the store, but a particularly obnoxious clerk is in the way. Fortunately, Marco is there in gorilla morph, ready to knock him out!
-->'''Rachel''': Look out, that lava lamp is about to fall and hit you in the head!
-->'''Employee''': Huh?
-->'''Marco''': <Huh?>
-->'''Rachel''': -DeathGlare- I ''said'', look out, that lava lamp is about to fall and hit you in the head!
-->'''Marco''': <Oh, right.> -TapOnTheHead-
[[/folder]]






[[folder:Film]]
* The climax of ''Film/{{Mallrats}}'' featured Brody setting up to expose the antagonist's previous crime (indecency with a minor) to be as public as possible, but it backfires in this fashion when the tape gets dropped. Cue protagonist yelling, "NOW!" several times while being hauled away before events turn and the tape plays, resetting Brody's plan.
* In the Pixar film ''WesternAnimation/{{Cars}}'', Lightning [=McQueen=] says, "Is it getting dark out?" at which point Lizzie was ''supposed'' to activate the neon lights, but she didn't hear him. Lightning tries again, she actually ''forgot'' what she was supposed to do and Red decides to do her job for her.
* Pixar does it again in ''WesternAnimation/FindingNemo'' when Nemo is about to be inducted into the fish tank's fraternal bond, the ceremony taking place atop Mount Wanna-hock-a-loogie.
--> '''Bloat:''' ''If'' you can swim through...the Ring...of ''Fire''!\\
''(Nemo looks confused as nothing happens)''\\
'''Bloat:''' ''(aside)'' The Ring of Fire, Jacques! ''The Ring of Fire!''\\
'''Jacques:''' Sorry! ''(starts spinning the wheel to make bubbles burst out of the mountain)''\\
'''Bloat!''' The Ring of Fire!
* In ''Film/IronMan3'', a restrained Tony Stark faces this while summoning his armor.

[[/folder]]






[[folder:Theatre]]
* ''Theatre/TheSoundOfMusic'' has one of these when the family escapes after singing in the concert. The announcer introduces them several times before someone else yells that they're gone.
[[/folder]]









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-->'''Wayne Jarvis''': And imagine the impact if that had come on right when we turned on the TV.

to:

-->'''Wayne Jarvis''': [[LampshadeHanging And imagine the impact if that had come on right when we turned on the TV.]]
* In ''Series/FatherTed'', Ted needs to hold a raffle for a prize that isn't his to give away, so he rigs the draw by giving Dougal the winning ticket. Dougal remains oblivious after the number is called several times, responding only when Ted addresses him directly.
* In ''Series/JustShootMe'', Dennis forgot to buy Jack's lottery ticket on the one occassion when he actually wins. To cover it up, he doctors a ticket and leaves Jack's office window open, so that the ticket will fly away when Nina opens the door. The cue is Dennis saying "Lucky day", but Nina mistakingly thinks it's Marvin Gaye. Dennis continues on saying "Lucky day" in vain before Nina opens the door because she got tired of waiting.



* In ''Series/JustShootMe'', Dennis forgot to buy Jack's lottery ticket on the one occassion when he actually wins. To cover it up, he doctors a ticket and leaves Jack's office window open, so that the ticket will fly away when Nina opens the door. The cue is Dennis saying "Lucky day", but Nina mistakingly thinks it's Marvin Gaye. Dennis continues on saying "Lucky day" in vain before Nina opens the door because she got tired of waiting.
* In ''Series/FatherTed'', Ted needs to hold a raffle for a prize that isn't his to give away, so he rigs the draw by giving Dougal the winning ticket. Dougal remains oblivious after the number is called several times, responding only when Ted addresses him directly.

to:

* In ''Series/JustShootMe'', Dennis forgot to buy Jack's lottery ticket on the one occassion when he actually wins. To cover it up, he doctors a ticket and leaves Jack's office window open, so that the ticket will fly away when Nina opens the door. The cue is Dennis saying "Lucky day", but Nina mistakingly thinks it's Marvin Gaye. Dennis continues on saying "Lucky day" in vain before Nina opens the door because she got tired of waiting.
* In ''Series/FatherTed'', Ted needs to hold a raffle for a prize that isn't his to give away, so he rigs the draw by giving Dougal the winning ticket. Dougal remains oblivious after the number is called several times, responding only when Ted addresses him directly.

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* At the end of ''SupplementalMaterial/TeamFortress2'' tie-in video ''Meet the Spy'', the BLU Soldier has killed the BLU Spy because the latter was "obviously" the RED Spy.
-->'''BLU Soldier''': Watch, he'll turn red any second now. ... Annyyy second now...

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* At In ''VideoGame/RatchetAndClankGoingCommando'', after the end of ''SupplementalMaterial/TeamFortress2'' tie-in video ''Meet Thief captures Clank and gives Ratchet a message:
-->'''The Thief''': Return to your own galaxy immediately, or this will happen to you!\\
''(The Thief pushes
the Spy'', red button. Nothing happens. Clank looks confused.)''\\
'''The Thief''': (inspecting
the BLU Soldier has killed buttons again) ... Or... ''this'' will happen to you.\\
''(The Thief pushes
the BLU Spy because the latter was "obviously" the RED Spy.
-->'''BLU Soldier''': Watch, he'll turn red any second now. ... Annyyy second now...
green button. Clank is electrocuted)''\\
'''The Thief''': ''Farewell''.




to:

* At the end of ''SupplementalMaterial/TeamFortress2'' tie-in video ''Meet the Spy'', the BLU Soldier has killed the BLU Spy because the latter was "obviously" the RED Spy.
-->'''BLU Soldier''': Watch, he'll turn red any second now. ... Annyyy second now...

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* In ''WesternAnimation/FamilyGuy'', season 5 "Airport '07", Peter has a plan to get Quagmire's job back as an airport pilot by [[EngineeredHeroics getting on a plane and drugging the pilots so Quagmire will have to step in and safely land the plane]]. Unfortunately, Quagmire gets distracted by having sex with an airport staff and he misses his flight.
-->'''Peter''': Oh, no! Both the pilots are unconscious, and we're in a nosedive. If only there was someone on board who could save us.\\
''(No one responds)''\\
'''Peter''': I said if only there was someone on board who could save us.\\
'''Joe''': Uh, Peter, I don't see Quagmire.
* In an episode of ''WesternAnimation/TheGreatGrapeApe'', Grape Ape is dressed as a genie and hiding in a large vase. Beegle Beagle has arranged for Grape Ape to come out of the vase after the former knocks three times, but Grape Ape is slow to catch on.



* In an episode of ''WesternAnimation/TheGreatGrapeApe'', Grape Ape is dressed as a genie and hiding in a large vase. Beegle Beagle has arranged for Grape Ape to come out of the vase after the former knocks three times, but Grape Ape is slow to catch on.

to:

* In an episode of ''WesternAnimation/TheGreatGrapeApe'', Grape Ape is dressed as a genie and hiding in a large vase. Beegle Beagle has arranged for Grape Ape to come out of the vase after the former knocks three times, but Grape Ape is slow to catch on.
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See DelayedReaction.

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Added example from the Illustrated Guide to Law, tidied up folders


!Examples:

[[AC:Literature]]

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!Examples:

[[AC:Literature]]
!!Examples

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[[folder:Webcomics]]
* In ''Webcomic/TheIllustratedGuideToLaw'', the chapter on eyewitness identification begins with a lengthy introduction involving how memory works, different kinds of identification procedures, and how law enforcement can inadvertently cause a false identification... but no discussion of law. Finally, the police officer character gets frustrated, throws his coat on the ground, and asks what the ''law'' requires him to do. Then there is a long beat of several panels. Just as the officer begins asking the question again, the narrator jumps into view, saying "did someone say '''law?'''"

[[/folder]]

[[folder:WesternAnimation]]


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Added example from Don\'t Hug Me I\'m Scared

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* In ''Don't Hug Me I'm Scared 4,'' by {{Creator/ThisIsIt}}, when Red Guy asks about the relevance of the Internet, Colin hesitates.
--> '''Red Guy''': But in this digital world, what can we do?
--> (Beat)
--> '''Red Guy''': (insistently) What can we--
--> '''Colin''': Hey, good question!

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Edited for precision, improved clarity, and removal of second-person \"you.\"


This trope is when you repeat a word or phrase, hoping that just by the repetition you'll make something happen. Here's an example:

You and your friend have set up a scheme. When you say the word, your friend will trigger an event with perfect timing. Maybe you're going for dramatic flair. Maybe you're trying to fool an audience into believing you're magic. Or maybe you're just stalling until the villain is in the right spot to trap him. In any case, things have to go just as planned.

You're giving your speech. The big moment arrives, and you utter the code phrase...and nothing happens.

So you say the phrase ''again'', hoping the event will now occur. Still no dice. Maybe your friend didn't hear you? You repeat it again, louder and with more ''emphasis''...and still nothing happens.

RuleOfFunny means that, if the event actually ''does'' eventually happen, it will always occur either after you've given up, or between recitations. Example: "Behold this event...Now!" ({{beat}}) "...''Now!''" ({{beat}}) "...'''''No--'''''" (interrupted by event)

This is an example of a phenomenon in behavioral psychology called an "extinction burst," which is where a behavior that's been consistently rewarded in the past suddenly isn't rewarded, and the behavior will briefly become more frequent before it stops.

Psychology textbooks use the example of flipping a light switch, finding that the lights don't come on, and then flipping the switch on and off again a few times before you give up.

to:

This trope is occurs when you a character says a cue line, but the expected response doesn't happen, so the character has to repeat a word or phrase, hoping that just by their cue. Typically used for humor, subverting expectations.

Sometimes
the repetition you'll make something happen. Here's an example:

You and your friend have set up a scheme. When you say
expected response never comes: the word, your friend will trigger an event with perfect timing. Maybe you're going for dramatic flair. Maybe you're trying to fool an audience into believing you're magic. Or maybe you're just stalling until character says the villain is in the right spot to trap him. In any case, things have to go just as planned.

You're giving your speech. The big moment arrives, and you utter the code phrase...and
words, but nothing happens.

So you say the phrase ''again'', hoping the event will now occur. Still no dice.
happens. Maybe your friend didn't hear you? You they weren't heard, so they repeat it again, louder and with more ''emphasis''...emphasis, and still nothing happens.

happens. The character is now stuck in an awkward position. Examples would include an actor stuck on stage in front of an audience who must now wing it, or a character waiting for someone to spring a trap that never comes.

RuleOfFunny means requires that, if the event actually ''does'' eventually happen, it will always occur either after you've the character has given up, or between recitations. Example: "Behold this event...Now!" ({{beat}}) "...''Now!''" ({{beat}}) "...'''''No--'''''" '''''N-'''''" (interrupted by event)

This is an example of a phenomenon in behavioral psychology called an "extinction burst," which is where a behavior that's been consistently rewarded in the past suddenly isn't rewarded, and the behavior will briefly become more frequent before it stops.

Psychology textbooks use the example of flipping a light switch, finding that the lights don't come on, and then flipping the switch on and off again a few times before you give up.
event)

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to:

* Happens twice within one minute during [[WebVideo/YuGiOhTheAbridgedSeries Marik's first Evil Council meeting]], when he's about to reveal his EvilPlan:
--> '''Marik:''' Drumroll, please!\\
''(no drumroll)''\\
'''Marik:''' Come on, is it too much to ask for a ['''EFF!''']ing drumroll?\\
''(drumroll starts)''\\
'''Marik:''' Thank you, for God's sake. In order to defeat Yugi Muto, we're going to...''play a children's card game with him''! Dun dun duuuuuuun!\\
''(drumroll continues)''\\
'''Bakura:''' ''That's'' your plan?\\
'''Pegasus:''' I already did that.\\
'''Weevil:''' Yeah, heh heh, me too.\\
'''Marik:''' This will be no ordinary card game! It will...look, you can stop the drumroll now.\\
''(drumroll stops)''\\
'''Marik:''' Thank you.
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''Jacques:''' Sorry! ''(starts spinning the wheel to make bubbles burst out of the mountain)''\\

to:

''Jacques:''' '''Jacques:''' Sorry! ''(starts spinning the wheel to make bubbles burst out of the mountain)''\\
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--> ''Bloat:''' ''If'' you can swim through...the Ring...of ''Fire''!\\

to:

--> ''Bloat:''' '''Bloat:''' ''If'' you can swim through...the Ring...of ''Fire''!\\
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* Pixar does it again in ''WesternAnimation/FindingNemo'' when Nemo is about to be inducted into the fish tank's fraternal bond, the ceremony taking place atop Mount Wanna-hock-a-loogie.
--> ''Bloat:''' ''If'' you can swim through...the Ring...of ''Fire''!\\
''(Nemo looks confused as nothing happens)''\\
'''Bloat:''' ''(aside)'' The Ring of Fire, Jacques! ''The Ring of Fire!''\\
''Jacques:''' Sorry! ''(starts spinning the wheel to make bubbles burst out of the mountain)''\\
'''Bloat!''' The Ring of Fire!
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* In the Pixar film ''Film/{{Cars}}'', Lightning [=McQueen=] says, "Is it getting dark out?" at which point Lizzie was ''supposed'' to activate the neon lights, but she didn't hear him. Lightning tries again, she actually ''forgot'' what she was supposed to do and Red decides to do her job for her.

to:

* In the Pixar film ''Film/{{Cars}}'', ''WesternAnimation/{{Cars}}'', Lightning [=McQueen=] says, "Is it getting dark out?" at which point Lizzie was ''supposed'' to activate the neon lights, but she didn't hear him. Lightning tries again, she actually ''forgot'' what she was supposed to do and Red decides to do her job for her.
Is there an issue? Send a MessageReason:
None



to:

* In ''Series/FatherTed'', Ted needs to hold a raffle for a prize that isn't his to give away, so he rigs the draw by giving Dougal the winning ticket. Dougal remains oblivious after the number is called several times, responding only when Ted addresses him directly.
Is there an issue? Send a MessageReason:
None


* The ''WesternAnimation/LooneyTunes'' short ''The Isle of Pingo-Pongo'' (one of the CensoredEleven) employs this in its final gag, ending a RunningGag involving Egghead asking the narrator when it's time for his part.

to:

* The ''WesternAnimation/LooneyTunes'' short ''The Isle of Pingo-Pongo'' (one of the CensoredEleven) WesternAnimation/CensoredEleven) employs this in its final gag, ending a RunningGag involving Egghead asking the narrator when it's time for his part.

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to:

* In Machinima/RedVsBlue, Agent Washington has Sarge at gunpoint and order him to disarm, taking his shotgun. He then orders Sarge to march to the blue base.
-->'''Sarge''': Son, you can insult me. You can ambush me. You can even take away my weapons. But if you think I'm gonna set one single pinkie toe inside a Blue base, without my ''shotgun'', you must not know who you're dealing with.
-->'''Washington''': I said move.
-->'''Sarge''': And I said: ''Shotgun''.
-->'''Washington''': Yes. I have your shotgun.
-->'''Sarge''': No, I mean... ''Shot. Gun.''
-->'''Washington''': What, you think I'm going to give you your shotgun cause you ask?
-->'''Sarge''': No! I said ''SHOTGUN''! '''''SHOTGUN''''' DAMMIT!
-->'''Grif''' (muffled): Oh, right, shotgun! That's my cue!
--> ...
-->'''Grif''' (after running Washington over): Next time we choose a codeword, how about we choose one you ''don't'' say every five seconds.
Willbyr MOD

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* Happens in "Metal by Numbers" by BrianPosehn, as he attempts to cue the solo, [[OverlyLongGag several times]].

to:

* Happens in "Metal by Numbers" by BrianPosehn, Creator/BrianPosehn, as he attempts to cue the solo, [[OverlyLongGag several times]].
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[[AC:Literature]]
* ''{{Animorphs}}'': Rachel is trying to get Erek (whose hologram is malfunctioning) out of the store, but a particularly obnoxious clerk is in the way. Fortunately, Marco is there in gorilla morph, ready to knock him out!
-->'''Rachel''': Look out, that lava lamp is about to fall and hit you in the head!
-->'''Employee''': Huh?
-->'''Marco''': <Huh?>
-->'''Rachel''': -DeathGlare- I ''said'', look out, that lava lamp is about to fall and hit you in the head!
-->'''Marco''': <Oh, right.> -TapOnTheHead-

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* In ''RatchetAndClankFutureToolsOfDestruction'' Emperor Tachyon has finally gotten ahold of the Dimensionator, a device that will allow him to free the cragmites, the imprisoned race he's a part of. He says "The time has come for the cragmites to rise again!" puncuating the last word by pulling the lawnmower-like ripcord on the device. Nothing happens.
--> ''Tachyon:''...To rise again! *pulls the cord, nothing happens.*

to:

* In ''RatchetAndClankFutureToolsOfDestruction'' ''VideoGame/RatchetAndClankFutureToolsOfDestruction'', Emperor Tachyon has finally gotten ahold of the Dimensionator, a device that will allow him to free the cragmites, the imprisoned race of which he's a part of. member. He says says, "The time has come for the cragmites to rise again!" puncuating the last word by pulling the lawnmower-like ripcord on the device. Nothing happens.
--> ''Tachyon:''...'''Tachyon:'''...To rise again! *pulls the cord, nothing happens.*



--> ''Tachyon:'' *TwitchyEye* '''To rise AGAIN!''' *pulls the cord, portal opens*

to:

--> ''Tachyon:'' ''''Tachyon:'''' *TwitchyEye* '''To rise AGAIN!''' *pulls the cord, portal opens*



* The LooneyTunes short ''The Isle of Pingo-Pongo'' (one of the CensoredEleven) employs this in its final gag, ending a RunningGag involving Egghead asking the narrator when it's time for his part.

to:

* The LooneyTunes ''WesternAnimation/LooneyTunes'' short ''The Isle of Pingo-Pongo'' (one of the CensoredEleven) employs this in its final gag, ending a RunningGag involving Egghead asking the narrator when it's time for his part.


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* In an episode of ''WesternAnimation/TheGreatGrapeApe'', Grape Ape is dressed as a genie and hiding in a large vase. Beegle Beagle has arranged for Grape Ape to come out of the vase after the former knocks three times, but Grape Ape is slow to catch on.
Is there an issue? Send a MessageReason:
None

Added DiffLines:


[[AC:WesternAnimation]]
* The LooneyTunes short ''The Isle of Pingo-Pongo'' (one of the CensoredEleven) employs this in its final gag, ending a RunningGag involving Egghead asking the narrator when it's time for his part.
-->'''Narrator:''' And with the soft, sweet strains of the native music still lingering in the air, we say farewell to this island of enchantment as the sun sinks slowly in the west. ''(nothing)'' As the sun sinks slowly in the west. ''(still nothing)'' ''As the sun sinks...''
-->'''Egghead:''' N-N-N-Now, boss?
-->'''Narrator:''' Yeah, now!
-->''(Egghead takes a shotgun out of his violin case and shoots the sun down)''
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* ''ArrestedDevelopment'': In ''Exit Strategy'', Michael is in a meeting with Wayne Jarvis. Wayne dramatically says, "[GOB]'s on the news right now," and turns the television on. GOB is not on the news. They wait for quite a while before the aforementioned news report finally comes on.

to:

* ''ArrestedDevelopment'': ''Series/ArrestedDevelopment'': In ''Exit Strategy'', Michael is in a meeting with Wayne Jarvis. Wayne dramatically says, "[GOB]'s on the news right now," and turns the television on. GOB is not on the news. They wait for quite a while before the aforementioned news report finally comes on.

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to:

* In ''RatchetAndClankFutureToolsOfDestruction'' Emperor Tachyon has finally gotten ahold of the Dimensionator, a device that will allow him to free the cragmites, the imprisoned race he's a part of. He says "The time has come for the cragmites to rise again!" puncuating the last word by pulling the lawnmower-like ripcord on the device. Nothing happens.
--> ''Tachyon:''...To rise again! *pulls the cord, nothing happens.*
--> *Cut to the heroes looking bored*
--> ''Tachyon:'' *TwitchyEye* '''To rise AGAIN!''' *pulls the cord, portal opens*

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[[AC: Live-Action TV]]

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[[AC: Live-Action [[AC:Live-Action TV]]



[[AC: Video Games]]

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[[AC: Video [[AC:Music]]
* Happens in "Metal by Numbers" by BrianPosehn, as he attempts to cue the solo, [[OverlyLongGag several times]].

[[AC:Video
Games]]



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* In ''Film/IronMan3'', a restrained Tony Stark faces this while summoning his armor.
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* In ''Series/JustShootMe'', Dennis forgot to buy Jack's lottery ticket on the one occassion when he actually wins. To cover it up, he doctors a ticket and leaves Jack's office window open, so that the ticket will fly away when Nina opens the door. The cue is Dennis saying "Lucky day", but Nina mistakingly thinks it's Marvin Gaye. Dennis continues on saying "Lucky day" in vain before Nina opens the door because she got tired of waiting.



* In the Pixar film ''Film/{{Cars}}'', Lightning [=McQueen=] says, "Is it getting dark out?" at which point the old lady car (can't remember her name) was ''supposed'' to activate the neon lights, but she didn't hear him. Lightning tries again, she actually ''forgot'' what she was supposed to do and Red decides to do her job for her.

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* In the Pixar film ''Film/{{Cars}}'', Lightning [=McQueen=] says, "Is it getting dark out?" at which point the old lady car (can't remember her name) Lizzie was ''supposed'' to activate the neon lights, but she didn't hear him. Lightning tries again, she actually ''forgot'' what she was supposed to do and Red decides to do her job for her.
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[[AC:WebOriginal]]
* During WebVideo/TheNostalgiaCritic's review of ''Film/InspectorGadget'', when Gadget comes back from the dead simply by "[[ThePowerOfLove having the heart]]."
-->'''Critic''': That’s right. Even though it defies everything logical and everything scientific, Inspector Gadget comes back to life simply through the will of heart. ...I said “simply through the will of heart.” ...“Simply through the will of heart!” ..Excuse me.
::He then runs off and berates [[WesternAnimation/CaptainPlanetAndThePlaneteers Ma-Ti]] into saying his famous line again solely for the purposes of this RunningGag. [[DiscreditedMeme Ma-Ti is certainly not happy to do so]].

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Psych textbooks use the example of flipping a light switch, finding that the lights don't come on, and then flipping the switch on and off again a few times before you give up.


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Psych Psychology textbooks use the example of flipping a light switch, finding that the lights don't come on, and then flipping the switch on and off again a few times before you give up.

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* ''ArrestedDevelopment'': In ''Exit Strategy'' Michael is in a meeting with Wayne Jarvis. Wayne dramatically says, "[GOB]'s on the news right now," and turns the television on. He's not on the news. They wait for quite a while before the aforementioned news report finally comes on.
--> '''Wayne Jarvis''': And imagine the impact if that had come on right when we turned on the TV.
* ''[[That70sShow That 70's Show]]'': Donna tells Eric to hide in the woods so he can jump out at the end of a ghost story she is going to tell.
--> '''Donna''': You'll know when she's coming because she screams before she kills. Let's see if we can ''hear her''.
--> [''silence'']
--> '''Donna''': I said let's see if we can ''hear her!''
--> '''Eric (off screen)''': Donna, I'm stuck in a thorn bush.

[[AC: Movies]]
* The climax of MallRats featured Brody setting up to expose the antagonist's previous crime (indecency with a minor) to be as public as possible, but it backfires in this fashion when the tape gets dropped. Cue protagonist yelling, "NOW!" several times while being hauled away before events turn and the tape plays, resetting Brody's plan.
* In the Pixar film Film/{{Cars}}, Lightning says the phrase "Is it getting dark out?" at which point the old lady car (can't remember her name) was ''supposed'' to activate the neon lights, but she didn't hear him. Lightning tries again, she actually ''forgot'' what she was supposed to do and Red decides to do her job for her.

to:

* ''ArrestedDevelopment'': In ''Exit Strategy'' Strategy'', Michael is in a meeting with Wayne Jarvis. Wayne dramatically says, "[GOB]'s on the news right now," and turns the television on. He's GOB is not on the news. They wait for quite a while before the aforementioned news report finally comes on.
--> '''Wayne -->'''Wayne Jarvis''': And imagine the impact if that had come on right when we turned on the TV.
* ''[[That70sShow That 70's '70s Show]]'': Donna tells Eric to hide in the woods so he can jump out at the end of a ghost story she is going to tell.
--> '''Donna''': -->'''Donna''': You'll know when she's coming because she screams before she kills. Let's see if we can ''hear her''.
--> [''silence'']
--> '''Donna''':
-->[''silence'']
-->'''Donna''':
I said said, let's see if we can ''hear her!''
--> '''Eric -->'''Eric (off screen)''': Donna, I'm stuck in a thorn bush.

[[AC: Movies]]
[[AC:Film]]
* The climax of MallRats ''Film/{{Mallrats}}'' featured Brody setting up to expose the antagonist's previous crime (indecency with a minor) to be as public as possible, but it backfires in this fashion when the tape gets dropped. Cue protagonist yelling, "NOW!" several times while being hauled away before events turn and the tape plays, resetting Brody's plan.
* In the Pixar film Film/{{Cars}}, ''Film/{{Cars}}'', Lightning says the phrase [=McQueen=] says, "Is it getting dark out?" at which point the old lady car (can't remember her name) was ''supposed'' to activate the neon lights, but she didn't hear him. Lightning tries again, she actually ''forgot'' what she was supposed to do and Red decides to do her job for her.



* At the end of ''SupplementalMaterial/TeamFortress2'' tie-in video ''Meet the Spy'', the BLU Soldier has killed the BLU Spy because he was "obviously" the RED Spy.
-->''BLU Soldier'': Watch, he'll turn red any second now. ... Annyyy second now...

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* At the end of ''SupplementalMaterial/TeamFortress2'' tie-in video ''Meet the Spy'', the BLU Soldier has killed the BLU Spy because he the latter was "obviously" the RED Spy.
-->''BLU Soldier'': -->'''BLU Soldier''': Watch, he'll turn red any second now. ... Annyyy second now...now...
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This trope is when you repeat a word or phrase, hoping that just by the repetition you'll make something happen. Here's an example:

You and your friend have set up a scheme. When you say the word, your friend will trigger an event with perfect timing. Maybe you're going for dramatic flair. Maybe you're trying to fool an audience into believing you're magic. Or maybe you're just stalling until the villain is in the right spot to trap him. In any case, things have to go just as planned.

You're giving your speech. The big moment arrives, and you utter the code phrase...and nothing happens.

So you say the phrase ''again'', hoping the event will now occur. Still no dice. Maybe your friend didn't hear you? You repeat it again, louder and with more ''emphasis''...and still nothing happens.

RuleOfFunny means that, if the event actually ''does'' eventually happen, it will always occur either after you've given up, or between recitations. Example: "Behold this event...Now!" ({{beat}}) "...''Now!''" ({{beat}}) "...'''''No--'''''" (interrupted by event)

This is an example of a phenomenon in behavioral psychology called an "extinction burst," which is where a behavior that's been consistently rewarded in the past suddenly isn't rewarded, and the behavior will briefly become more frequent before it stops.

Psych textbooks use the example of flipping a light switch, finding that the lights don't come on, and then flipping the switch on and off again a few times before you give up.


!Examples:
[[AC: Live-Action TV]]
* ''ArrestedDevelopment'': In ''Exit Strategy'' Michael is in a meeting with Wayne Jarvis. Wayne dramatically says, "[GOB]'s on the news right now," and turns the television on. He's not on the news. They wait for quite a while before the aforementioned news report finally comes on.
--> '''Wayne Jarvis''': And imagine the impact if that had come on right when we turned on the TV.
* ''[[That70sShow That 70's Show]]'': Donna tells Eric to hide in the woods so he can jump out at the end of a ghost story she is going to tell.
--> '''Donna''': You'll know when she's coming because she screams before she kills. Let's see if we can ''hear her''.
--> [''silence'']
--> '''Donna''': I said let's see if we can ''hear her!''
--> '''Eric (off screen)''': Donna, I'm stuck in a thorn bush.

[[AC: Movies]]
* The climax of MallRats featured Brody setting up to expose the antagonist's previous crime (indecency with a minor) to be as public as possible, but it backfires in this fashion when the tape gets dropped. Cue protagonist yelling, "NOW!" several times while being hauled away before events turn and the tape plays, resetting Brody's plan.
* In the Pixar film Film/{{Cars}}, Lightning says the phrase "Is it getting dark out?" at which point the old lady car (can't remember her name) was ''supposed'' to activate the neon lights, but she didn't hear him. Lightning tries again, she actually ''forgot'' what she was supposed to do and Red decides to do her job for her.

[[AC: Video Games]]
* At the end of ''SupplementalMaterial/TeamFortress2'' tie-in video ''Meet the Spy'', the BLU Soldier has killed the BLU Spy because he was "obviously" the RED Spy.
-->''BLU Soldier'': Watch, he'll turn red any second now. ... Annyyy second now...

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