History Main / ProductDisplacement

* ''WesternAnimation/AnExtremelyGoofyMovie'' revolves around Max competing in the X-Games that were popular on the Disney-owned Creator/{{ESPN}} when the movie came out, but when Creator/DisneyChannel airs the film, they cut out all the ESPN references. Most notably is a blimp with a hideous gray blur over it.

* Zig-zagged with ''VideoGame/WaveRace 64'', which had ads for Kawasaki plastered all over the game (and Fanta Orange Soda in the Japanese version, which was replaced with the UsefulNotes/Nintendo64 logo on the international release). Due to the licensing agreement between them and Creator/{{Nintendo}} having expired in the interim, Nintendo had to replace the Kawasaki banners with ones advertising [[UsefulNotes/Nintendo64 various]] [[UsefulNotes/NintendoDS Nintendo]] [[UsefulNotes/{{Wii}} consoles]] when the game was re-released on the Wii's UsefulNotes/VirtualConsole. Then when the game was re-released on UsefulNotes/WiiU, Nintendo had renewed their license and had the Kawasaki branding reinserted, which carried over into its later UsefulNotes/NintendoSwitch port.

** The back covers of the North American instruction manuals for ''[[VideoGame/SonicTheHedgehog1 Sonic the Hedgehog 1]]'' and ''VideoGame/SonicTheHedgehog2'' respectively feature advertisements for ''VideoGame/CastleOfIllusion Starring WesternAnimation/MickeyMouse'' and ''VideoGame/WorldOfIllusion Starring Mickey Mouse and WesternAnimation/DonaldDuck''. This is because Sega had the license to publish Creator/{{Disney}} games for their consoles in the UsefulNotes/SegaGenesis era. They retained this license well into the UsefulNotes/SegaSaturn era, when they re-released ''Castle of Illusion'' and ''VideoGame/{{Quackshot}} Starring Donald Duck'' for the Saturn in a compilation that was released exclusively in Japan, which is why the ads for ''Castle of Illusion'' and ''World of Illusion'' remain on the manuals for ''Sonic 1'' and ''2'' in the museum section of ''VideoGame/SonicJam''. By the time Sega left the console wars in 2001, they lost the Disney license, which is why ''Sonic'' compilations made since then that featured the manuals for ''Sonic 1'' and ''2'' have censored out the ads for ''Castle of Illusion'' and ''World of Illusion''.

** The [[UsefulNotes/NintendoEntertainmentSystem NES]] port of ''VideoGame/TeenageMutantNinjaTurtlesTheArcadeGame'' featured advertisements for Pizza Hut, as the game's instruction manual had a coupon for a free personal pan pizza from the restaurant on the back cover. In ''The Cowabunga Collection'', these advertisements have been censored. The coupon has also been cut out from the game's manual in the "Turtles' Lair" section.
* Creator/{{SNK}}'s fighting games from the 90s, such as ''Videogame/TheKingOfFighters'' and ''Videogame/FatalFury'', would often feature advertisements for the company's Usefulnotes/NeoGeo hardware in stage backgrounds. Because the Neo Geo home console was technically considered a competitor to the ones produced by the likes of Sega and Nintendo, home releases of these games tended to replace the Neo Geo and SNK references with ones to Takara, the company that handled many of the ports. The Game Boy version of ''Videogame/TheKingOfFighters96'', for instance, changed the sign for the Neo Geo Land arcade stage to the much more generic "Game."
* ''VideoGame/Pikmin2'': The original game was loaded with real-world products that the player could collect as treasures, such as Duracell batteries, Skippy peanut butter, and [=ChapStick=] lip balm. These products also [[https://tcrf.net/Pikmin_2/Version_Differences occasionally differed]] depending on the region, such as the Japanese release featuring National Hi-Top batteries instead of Duracell and Kyodo milk caps instead of Dannon yogurt lids. In the UsefulNotes/NintendoSwitch ports, these brands are replaced with generic counterparts, both to ease the localization process and because Creator/{{Nintendo}} chose not to renew the appropriate licenses.

* ''Series/SesameStreet'' usually replaces all name-brand logos with their own logo, known as [[https://muppet.fandom.com/wiki/Nologo Nologo]].

* Another music video example would be Music/{{Beck}}'s ''Franchise/StarWars'' stormtrooper helmet being blurred out in the "Loser" video. Oddly, a year or two later, Music/{{Weezer}}'s "Say It Ain't So" featured an unblurred T-shirt with a Stormtrooper helmet on it.

* Indian youth channel [V]'s mystery-drama ''Best Friends Forever?'' features two instances - [[Website/{{Wikipedia}} Pikipedia]][[note]]bearing the exact same name as [[http://www.pikminwiki.com/ this]] ''VideoGame/{{Pikmin}}'' wiki is a complete coincidence.[[/note]] and Jo-Jo Pizza (for local chain Smokin' Joes).

* British cigarette brand Lambert & Butler managed to do a strange meta-version of this with their long-running poster campaign, a ''Literature/JeevesAndWooster'' pastiche featuring a smug yuppie type called Lambert and his [[ServileSnarker snarky]] [[IncrediblyLamePun butler]], using {{talking heads}} and speech bubbles with some witty banter in the style of a one-panel comic strip. The very last poster, released just before the UK banned tobacco adverts in 2003, had the duo's faces pixellated out in a manner deliberately invoking suspects on ''Series/PoliceCameraAction''.

* Creator/{{SNK}}'s fighting games from the 90s, such as ''Videogame/TheKingOfFighters'' and ''Videogame/FatalFury'', would often feature advertisements for the company's Usefulnotes/NeoGeo hardware in stage backgrounds. Because the Neo Geo home console was technically considered a competitor to the ones produced by the likes of Sega and Nintendo, home releases of these games tended to replace the Neo Geo and SNK references with ones to Creator/{{Takara}}, the company that handled many of the ports. The Game Boy version of ''Videogame/TheKingOfFighters96'', for instance, changed the sign for the Neo Geo Land arcade stage to the much more generic "Game."

** Ditto with ''VideoGame/GrandTheftAutoSanAndreas'' which had a Spanish-language sign for a children's gift shop showing blurry artwork of ''Anime/PokemonTheSeries'' and ''WesternAnimation/MickeyMouse'', likely taken by Rockstar when they were conducting research in Los Angeles during the game's development. The ''Definitive Edition'' remaster replaces them with R*'s own Disney parody Fred's Pictures, [[https://gta.fandom.com/wiki/Impotent_Rage Impotent Rage,]] and [[https://gta.fandom.com/wiki/Princess_Robot_Bubblegum Princess Robot Bubblegum]] characters (The latter of which were already [[{{Expy}} Expies]] for ''Pokémon''[='=]s own [[RidiculouslyCuteCritter Ridiculously Cute Critters]] somewhat).

** Ditto with ''VideoGame/GrandTheftAutoSanAndreas'' which had a Spanish-language sign for a children's gift shop showing blurry artwork of ''Anime/{{Pokemon}}'' and ''WesternAnimation/MickeyMouse'', likely taken by Rockstar when they were conducting research in Los Angeles during the game's development. The ''Definitive Edition'' remaster replaces them with R*'s own Disney parody Fred's Pictures, [[https://gta.fandom.com/wiki/Impotent_Rage Impotent Rage,]] and [[https://gta.fandom.com/wiki/Princess_Robot_Bubblegum Princess Robot Bubblegum]] characters (The latter of which were already [[{{Expy}} Expies]] for ''Pokémon''[='=]s own [[RidiculouslyCuteCritter Ridiculously Cute Critters]] somewhat).

* ''[[Animation/TheMindsEye Beyond the Mind's Eye]]'' features an animation sequence that was used [[https://www.youtube.com/watch?v=SIfh0XMrg6w as a Hawaiian Punch commercial in 1987.]] However, for ''Beyond'', the cans have their labels replaced to read "Too Far Juice", named for the music segment it's featured in.

* The NCAA requires their championship venues to cover up all advertising naturally existing within the building (outside select 'corporate champions' such as Powerade, which is shown on the sidelines of events because Coke paid the money to do so), thus an NBA arena can often be covered up with tarps to hide the advertising, though as most advertising is now done with digital LED billboards, this has become so much easier than it was in the 90s, where multiple parts of an arena had to be covered up with those tarps. The NCAA has also lightened up over time regarding professional/college team championship and retired number banners, which also had to be removed in the past.

* ''LightNovel/DrugstoreInAnotherWorld'' oftentimes compares protagonist Reiji Kirio's alchemical products to their mundane, modern-day Japan equivalents. His flagship product, the super (energy) potion is explicitly compared to energy drinks like Red Bull, just with the names, logos, and mascots censored and blacked out.

* The Dreamcast and [=GameCube=] versions of ''VideoGame/SonicAdventure2'' include billboards for Soap shoes, shoes for grinding on rails which Sonic wears in this game. The 2012 HD release replaces them with Creator/SonicTeam billboards as Soap had gone out of business by this point.

* Indian youth channel [V]'s mystery-drama ''Best Friends Forever?'' features two instances - [[Wiki/{{Wikipedia}} Pikipedia]][[note]]bearing the exact same name as [[http://www.pikminwiki.com/ this]] ''VideoGame/{{Pikmin}}'' wiki is a complete coincidence.[[/note]] and Jo-Jo Pizza (for local chain Smokin' Joes).

* Zig-zagged with ''VideoGame/WaveRace 64'', which had ads for Kawasaki plastered all over the game (and Fanta Orange Soda in the Japanese version, which was replaced with the UsefulNotes/Nintendo64 logo on the international release). Due to the licensing agreement between them and Creator/{{Nintendo}} having expired in the interim, Nintendo had to replace the Kawasaki banners with ones advertising [[UsefulNotes/Nintendo64 various]] [[UsefulNotes/NintendoDS Nintendo]] [[UsefulNotes/{{Wii}} consoles]] when the game was re-released on the Wii's UsefulNotes/VirtualConsole. Then when the game was re-released on UsefulNotes/WiiU, Nintendo had renewed their license and had the Kawasaki branding reinserted.

Compare WritingAroundTrademarks, BrandX and BlandNameProduct. Can also be considered a visual form of {{Smurfing}} if {{Pixellation}} or a CensorBox is used.

* Ride/DisneyThemeParks also has this happen when a ride sponsor contract is not renewed. Generally, it leads to parts of a ride having branded objects removed or de-tagged. The Carousel of Progress had to strip off its General Electric logos after the company dropped the contract to sponsor the ride. The large GE logos were removed or covered over with a blueprint logo sign, while the GE logos stayed on the appliances.