History Main / ProductAsSuperhero

Expect to see the product in question flying around with a cape billowing behind it, and [[SuperheroesWearTights a classic tights and underwear]] on the outside combo. In the case of dental hygiene products, you will likely see microscopic toothpaste superheroes fighting gingivitis inside a person's mouth. [[FridgeHorror Of course, the question arises as to what happens to this miniature people]] when you spit the toothpaste out.

* In one stage of the game ''OsuTatakaeOuendan'', a violinist with indigestion takes a health drink, and its effect is represented by little superheroes doing battle with the germs attacking his stomach lining. The western remake, ''EliteBeatAgents'', used a troop of sexy nurses as a more general personification of an athlete's immune system.

** This one actually got a ProductPlacement cameo spot in ''WhoWantsToBeASuperhero?''

* TwoWords: Scrubbing Bubbles.

* [[RenAndStimpy POWDERED]] [[SayMyName TOOOOAST]] [[LargeHam MAAAAAAAAAAN!]]

* Listerine mouthwash (originally played straight, or somewhat so -- a computer-animated Listerine bottle boxing in the ring, fighting a shadowy monster, or swinging through the jungle to the tune of Baltimora's "Tarzan Boy" is hard to consider "played straight" -- but now uses a guy in an obviously homemade bottle costume with a toothbrush sidekick)

* Pepsiman, star of a series of Japanese Pepsi commercials in the late 1990s (with effects by Creator/IndustrialLightAndMagic). Pepsiman was a masked runner answering the call of thirsty consumers anywhere, magically delivering them Pepsi-Cola with "Schwaaa!" action (as the English blurb for his action figure puts it) and usually suffering AmusingInjuries on the side.

* [[RubiksCube Rubik the Amazing Cube]]. was a cartoon from the 80s about an ''anthropomorphic cube'' that could fly and stuff...but only once someone had solved it.

* Crest toothpaste, featuring heroes protecting Toothopolis, a city encircled by a wall of monstrous teeth, from the Cavity Creeps ("We make holes in teeth")

** Wait! He was channeling [[{Manga/{Yotsuba}} Koiwai]]! He should have won on that alone!

** Wait! He was channeling [[{{Yotsuba}} Koiwai]]! He should have won on that alone!

Expect to see the product in question flying around with a cape billowing behind it, and [[SuperheroesWearTights a classic tights and underwear]] on the outside combo. In the case of dental hygiene products, you will likely see microscopic toothpaste superheroes fighting gingivitis inside a person's mouth. [[FridgeHorror OF course, the question arises as to what happens to this miniature people]] when you spit the toothpaste out.

Personal care products such as toothpaste and mouthwash tend to get this treatment a lot, but it is not limited to them. Toothpaste and mouthwash will often end up fighting "the gum disease known as ''gingivitis''" (in those exact words) in some fashion. What's surprising is that they don't refer to gingivitis by its old name: ''trench mouth'', as it would sound even more powerful. Or would be if trench mouth actually referred to gingivitis and not aggressive periodontitis.

* UFO Kamen Yakisoban, a {{tokusatsu}} hero who starred in commercials for Nissin's "UFO" brand instant yakisoba, and fought against the evil "Kettler." He even had his own BeatEmUp game for the SuperFamicom!

* Pepsiman, star of a series of Japanese Pepsi commercials in the late 1990s (with effects by Creator/IndustrialLightAndMagic). Pepsiman was a masked runner answering the call of thirsty consumers anywhere, magically delivering them Pepsi and usually suffering AmusingInjuries on the side.

* Japanese Pepsi commercials had Pepsiman, a masked runner answering the call of thirsty consumers anywhere, magically delivering them Pepsi and usually suffering AmusingInjuries on the side.

* UFO Kamen Yakisoban, a {{tokusatsu}} hero who starred in commercials for Nissin's "UFO" brand yakisoba, and fought against the evil "Kettler." He even had his own BeatEmUp game for the SuperFamicom!

* UFO Kamen Yakisoban, a tokusatsu hero who starred in commericals for the "UFO" brand noodles, and fought against the evil "Kettler". He even had his own video game!

* The superheroes and villains Skechers created based on their shoes... which then spawned a [[WesternAnimation/{{Zevo-3}} cartoon adaptation]], amazingly enough. The superhero is Z-Strap, whose power has to do with velcro straps on his sneakers, letting him get dressed really quickly. What a surprise that the villain's is "The Tangler."

** This trope was parodied in a Creator/CartoonNetwork original animated short, "Fungus Among Us", featuring filth-fighting superheroes such as "Captain Americlean".

* Bardahl advertised its engine-cleaners in the style of ''DickTracy''--you had villains such as "Gummy Rings" causing problems until the Bardahl Detective showed up and set things right.