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Compare AdvertisingDisguisedAsNews
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Compare AdvertisingDisguisedAsNews
AdvertisingDisguisedAsNews.
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A Phony Article is a magazine ad dressed up to look like an article from the magazine, with a tiny little tag in the corner or at the top saying something like "advertisement" or "advertising feature".
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A Phony Article is a magazine {{magazine|s}} ad dressed up to look like an article from the magazine, with a tiny little tag in the corner or at the top saying something like "advertisement" or "advertising feature".
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* ''Series/SaturdayNightLive'' performed a live-action version of this in the 2008/09 season, where a series of Pepsi ads shown during an episode featured SNL's "[[Series/MacGyver MacGruber]]" character, played by the normal actor and produced by the normal team. The style and placing of the segments [[LampshadeHanging made it unclear]] whether they were truly ads for the soft drink, or a '''parody''' of ads for softdrinks.
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* ''Series/SaturdayNightLive'' performed a live-action version of this in the 2008/09 season, where a series of Pepsi ads shown during an episode featured SNL's "[[Series/MacGyver "[[Series/MacGyver1985 MacGruber]]" character, played by the normal actor and produced by the normal team. The style and placing of the segments [[LampshadeHanging made it unclear]] whether they were truly ads for the soft drink, or a '''parody''' of ads for softdrinks.
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* A regular feature of Saturday and Sunday magazine supplements in BritishNewspapers. Often done in exactly the same typeface, font, style, etc., as the actual editorial content, with only the tiny words "Advertising Feature" to alert you to the fact you are not reading editorial content.
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* A regular feature of Saturday and Sunday magazine supplements in BritishNewspapers.UsefulNotes/BritishNewspapers. Often done in exactly the same typeface, font, style, etc., as the actual editorial content, with only the tiny words "Advertising Feature" to alert you to the fact you are not reading editorial content.
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* ''Series/SaturdayNightLive'' performed a live-action version of this in the 2008/09 season, where a series of Pepsi ads shown during an episode featured SNL's "[[MacGyver MacGruber]]" character, played by the normal actor and produced by the normal team. The style and placing of the segments [[LampshadeHanging made it unclear]] whether they were truly ads for the soft drink, or a '''parody''' of ads for softdrinks.
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* ''Series/SaturdayNightLive'' performed a live-action version of this in the 2008/09 season, where a series of Pepsi ads shown during an episode featured SNL's "[[MacGyver "[[Series/MacGyver MacGruber]]" character, played by the normal actor and produced by the normal team. The style and placing of the segments [[LampshadeHanging made it unclear]] whether they were truly ads for the soft drink, or a '''parody''' of ads for softdrinks.
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<<|BasicCommercialTypes|>>
<<|BasicCommercialTypes|>>
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<<|BasicCommercialTypes|>>
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* A regular feature of Saturday and Sunday magazine supplements in BritishNewspapers. Often done in exactly the same typeface, font, even style, etc., as the actual editorial content, with only the tiny words "Advertising Feature" to alert you to the fact you are not reading editorial content.
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* A regular feature of Saturday and Sunday magazine supplements in BritishNewspapers. Often done in exactly the same typeface, font, even style, etc., as the actual editorial content, with only the tiny words "Advertising Feature" to alert you to the fact you are not reading editorial content.
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* A regular feature of Saturday and Sunday magazine supplements in BritishNewspapers. Often done in exactly the same typeface, font, even style, et c, as the actual editorial content, with only the tiny words "Advertising Feature" to alert you to the fact you are not reading editorial content.
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* A regular feature of Saturday and Sunday magazine supplements in BritishNewspapers. Often done in exactly the same typeface, font, even style, et c, etc., as the actual editorial content, with only the tiny words "Advertising Feature" to alert you to the fact you are not reading editorial content.
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<<|BasicCommercialTypes|>>
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<<|BasicCommercialTypes|>>
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* ''SaturdayNightLive'' performed a live-action version of this in the 2008/09 season, where a series of Pepsi ads shown during an episode featured SNL's "[[MacGyver MacGruber]]" character, played by the normal actor and produced by the normal team. The style and placing of the segments [[LampshadeHanging made it unclear]] whether they were truly ads for the soft drink, or a '''parody''' of ads for softdrinks.
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* ''SaturdayNightLive'' ''Series/SaturdayNightLive'' performed a live-action version of this in the 2008/09 season, where a series of Pepsi ads shown during an episode featured SNL's "[[MacGyver MacGruber]]" character, played by the normal actor and produced by the normal team. The style and placing of the segments [[LampshadeHanging made it unclear]] whether they were truly ads for the soft drink, or a '''parody''' of ads for softdrinks.
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* A regular feature of Saturday and Sunday magazine supplements in BritishNewspapers. Often done in exactly the same typeface, font, even style, et c, as the actual editorial content, with only the tiny words "Advertising Feature" to alert you to the fact you are not reading editorial content.
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I had the issue, but dammit I can\'t remember the specific month/issue number.
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* ''Games'' Magazine used to have a regular puzzle where the object was to identify which of its ads is a Phony Ad for a nonexistent product.
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* ''Games'' Magazine used to have a regular puzzle where the object was to identify which of its ads is a Phony Ad for a nonexistent product. Hilarity ensued when Newman's Own Salad Dressing debuted in a 1982 issue and readers kept insisting it was the fake ad (there wasn't one in the issue in question...).
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* One of the regular puzzles in ''Games'' is to identify which of its ads is a Phony Ad for a nonexistent product.
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* One of the regular puzzles in ''Games'' is Magazine used to have a regular puzzle where the object was to identify which of its ads is a Phony Ad for a nonexistent product.
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* A common sight in ''NintendoPower'' magazine, trying to convince "nintenfriends" of how awesome the SNES was over the Sega CD and Genesis. [[AssPull Ass-pulled]] stats were a given.
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* A common sight in ''NintendoPower'' ''Magazine/NintendoPower'' magazine, trying to convince "nintenfriends" of how awesome the SNES was over the Sega CD and Genesis. [[AssPull Ass-pulled]] stats were a given.
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RIP, Nintendo Power
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** Nowadays, they have phony covers. Granted, they are fairly different than the actual cover format.
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** Nowadays, Later, they have had phony covers. Granted, they are fairly different than the actual cover format.
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This is particularly prevelant in magazines that are already basically promotional, as these give the illusion the magazines at least have some content.
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This is particularly prevelant prevalent in magazines that are already basically promotional, as these give the illusion the magazines at least have some content.
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Link
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* ''The New Yorker'' often has a few pages of cartoons by that magazine's regular cartoonists, advertising the product.
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* ''The New Yorker'' ''Magazine/TheNewYorker'' often has a few pages of cartoons by that magazine's regular cartoonists, advertising the product.
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* These appear pretty frequently on websites: on a news site they might be disguised to look like a link to another article on the site, and on file-sharing websites the ads often appear to look like the button you press to download the file - it might take some hunting to find the real one.
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* ''New Scientist'' sometimes does this, for instance a two-part "Advertising Feature" about how awesome cloud computing is and how it's going to change everything, with an IBM logo discreetly placed at the end.
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This is particularly prevelant in magazines that are already basically promotional, as these give the illusion the magazines at least have _some_ content.
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This is particularly prevelant in magazines that are already basically promotional, as these give the illusion the magazines at least have _some_ some content.
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This is seen all the time in bodybuilding magazines, with "advertising features" for various supplements often near-impossible to distinguish from actual articles.
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This is seen all particularly prevelant in magazines that are already basically promotional, as these give the time in bodybuilding magazines, with "advertising features" for various supplements often near-impossible to distinguish from actual articles.illusion the magazines at least have _some_ content.
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* Used as a plot-point in an episode of ''Mathnet'', where a businessman, hoping to devalue the price of a certain berry, takes out ads in Berry Magazines where he uses faulty sampling data to link the food-stuff to skin blemishes. Pat and George expose the problem, but admit that the damage has been done and they need more evidence if they want anything more than "a correction on page 183".
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* Common in major American newspapers such as ''USA Today'' and the ''Wall Street Journal'' to sell things like 'fireplaces in a box' which were built by allegedly Amish people and coin collections by private parties which are usually much cheaper and easier to buy through your own bank, but are presented as 'amazing deals'.