History Main / MisaimedMarketing

25th Mar '17 8:20:28 AM Anicomicgeek
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* Back when Hasbro held the license to make DC toys, one of the toylines was "Legends of Batman", which dealt with {{Elseworlds}} versions of the characters -- when it wasn't doing figures based on ''ComicBook/{{Knightfall}}'', the story where Bane breaks Batman's back and Bruce is briefly replaced by violent antihero ComicBook/{{Azrael}} while he recovered and among the inmates Bane let loose where {{Serial Killer}}s Victor Zsasz, Abattoir, and Cornelius Stirk. While naturally, the aforementioned trio didn't get action figures, it was still a toyline marketed to kids and included mentioning the events like Bane giving the Riddler Venom and maming three figures based on Azrael's time as Batman.

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* Back when Hasbro held the license to make DC toys, one of the toylines was "Legends of Batman", which dealt with {{Elseworlds}} versions of the characters -- when it wasn't doing figures based on ''ComicBook/{{Knightfall}}'', the story where Bane breaks Batman's back and Bruce is briefly replaced by violent antihero ComicBook/{{Azrael}} while he recovered and among the inmates Bane let loose where {{Serial Killer}}s Victor Zsasz, Abattoir, and Cornelius Stirk. While naturally, the aforementioned trio didn't get action figures, it was still a toyline marketed to kids and included mentioning the events like Bane giving the Riddler Venom and maming making three figures based on Azrael's time as Batman.
21st Mar '17 7:06:32 PM Mineboot45
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* ''VideoGame/RatchetDeadlocked'' is a game about Ratchet being kidnapped and forced to compete in [[ImmoralRealityShow DreadZone]], where heroes kill eachother in gladiatorial combat. In both cutscenes and AnnouncerChatter we see a lot of advertisments for DreadZone merchendise targeted as kids, such as trading cards ("Collect them all, and exterminate ''your'' friends today!"). Notably, the BigBad has a very hard time getting [[TheDragon Ace Hardlight]] merch to sell, because kids ''hate'' him for being a complete {{Jerkass}}.

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* ''VideoGame/RatchetDeadlocked'' is a game about Ratchet being kidnapped and forced to compete in [[ImmoralRealityShow DreadZone]], where heroes kill eachother in gladiatorial combat. In both cutscenes and AnnouncerChatter we see a lot of advertisments for DreadZone [=DreadZone=] merchendise targeted as at kids, such as trading cards ("Collect them all, and exterminate ''your'' friends today!"). Notably, the BigBad has a very hard time getting [[TheDragon Ace Hardlight]] merch to sell, because kids ''hate'' him for being a complete {{Jerkass}}.
21st Mar '17 6:32:04 PM Mineboot45
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* [[http://www.firemeetsdesire.com/ Burger King cologne]], the "body spray of seduction, with a hint of flame-grilled meat."

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* [[http://www.firemeetsdesire.com/ [[http://firsttoknow.com/meat-scented-burger-king-perfume-for-sale/ Burger King cologne]], the "body spray of seduction, with a hint of flame-grilled meat."
21st Mar '17 4:25:41 PM Mineboot45
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** Both the Tapped Out mobile game and a Treehouse of Horror special have Bart dressed in a child-sized costume based on Alex DeLarge, of ''Film/AClockworkOrange''...which is most definitely not a kid-friendly movie (or book, for that matter).

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** Both the Tapped Out mobile game and a Treehouse of Horror special have Bart dressed in a child-sized costume based on Alex DeLarge, [=DeLarge=], of ''Film/AClockworkOrange''...which is most definitely not a kid-friendly movie (or book, for that matter).
19th Mar '17 5:47:08 PM Midna
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* In the mid-2010's, Creator/{{Konami}} decided they wanted a piece of the Gainax pie and started almost literally whoring out their characters and [=IPs=] on {{fanservice}} games (mostly Japan-exclusive, for reasons not at all unclear)--including on works that barely any sane human being thinks of as being sexy. This has resulted in weirdness like the infamous "sexual violence" ''Silent Hill'' slot machine and an ecchi ''Bomberman'' arcade game.

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* In the mid-2010's, Creator/{{Konami}} decided they wanted a piece of the Gainax pie and started almost literally whoring out their characters and [=IPs=] on {{fanservice}} games (mostly Japan-exclusive, for reasons not at all unclear)--including on works that barely any sane human being thinks of as being sexy. This has resulted in weirdness like the infamous "sexual "erotic violence" ''Silent Hill'' ''Castlevania'' slot machine and an ecchi ''Bomberman'' arcade game.
18th Mar '17 2:17:12 PM Diask
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* The first ''{{Transformers}}'' [[Film/TransformersFilmSeries live-action movie]] is rated PG-13, yet the toyline includes some gimmick-based assortments, including a cutesy "Cyber Slammers" version of the deadly Decepticon tank Brawl (aka [[RetCon "Devastator"]]). [[http://www.thestar.com/entertainment/article/292514 Parent groups were not happy]].

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* The first ''{{Transformers}}'' ''Franchise/{{Transformers}}'' [[Film/TransformersFilmSeries live-action movie]] is rated PG-13, yet the toyline includes some gimmick-based assortments, including a cutesy "Cyber Slammers" version of the deadly Decepticon tank Brawl (aka [[RetCon "Devastator"]]). [[http://www.thestar.com/entertainment/article/292514 Parent groups were not happy]].



* Another example of misaimed marketing in ''Transformers'' is the IDW comics original character [[http://tfwiki.net/wiki/Drift_(G1) Drift]]. While more a [[CanonSue canon]]ized [[GaryStu fan-character]], the company played him up, as they believed his Japan-centered drift racer car mode, red and white rising sun deco and dual [[KatanasAreJustBetter samurai swords]] would appeal to the fans, who ended up finding his CreatorsPet Japan-shilling slightly insulting. That said, Drift's [[MerchandiseDriven toy]] is pretty much agreed to be awesome by the fans, even those who detest the character. On the other hand, the toy was later retooled as Blurr (with a new set of guns to replace the swords), so Drift-haters can still experience the figure without actually owning a "Drift".

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* Another example of misaimed marketing in ''Transformers'' is the IDW comics original character [[http://tfwiki.net/wiki/Drift_(G1) Drift]]. While more a [[CanonSue canon]]ized {{canon|Sue}}ized [[GaryStu fan-character]], the company played him up, as they believed his Japan-centered drift racer car mode, red and white rising sun deco and dual [[KatanasAreJustBetter samurai swords]] would appeal to the fans, who ended up finding his CreatorsPet Japan-shilling slightly insulting. That said, Drift's [[MerchandiseDriven toy]] is pretty much agreed to be awesome by the fans, even those who detest the character. On the other hand, the toy was later retooled as Blurr (with a new set of guns to replace the swords), so Drift-haters can still experience the figure without actually owning a "Drift".



** Dig how "Princess" [[Disney/BeautyAndTheBeast Belle]] is never seen in the blue dress she wears throughout the movie -- or with a book in hand until 2016, when it finally started showing up as a standard prop. Marvel at how [[Disney/SleepingBeauty Aurora]] wears pink (look closely; they also give her purple eyes) when she wore blue for the final third of the film. Rejoice that all your favorite heroines spend their days in toy stores posing and staring vaguely into the distance, swishing their sparkly gowns in the same exactly poses over and over again, in recycled clipart slapped onto every pink backpack they can find. Their coloring books and DirectToVideo features are filled with stories about spring cleaning, going to the market, setting up parties for their friends, and (via the "Palace Pets" spinoff line) their adorable CanonForeigner pampered pets.

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** Dig how "Princess" [[Disney/BeautyAndTheBeast Belle]] Disney/{{Be|autyAndTheBeast}}lle is never seen in the blue dress she wears throughout the movie -- or with a book in hand until 2016, when it finally started showing up as a standard prop. Marvel at how [[Disney/SleepingBeauty Aurora]] wears pink (look closely; they also give her purple eyes) when she wore blue for the final third of the film. Rejoice that all your favorite heroines spend their days in toy stores posing and staring vaguely into the distance, swishing their sparkly gowns in the same exactly poses over and over again, in recycled clipart slapped onto every pink backpack they can find. Their coloring books and DirectToVideo features are filled with stories about spring cleaning, going to the market, setting up parties for their friends, and (via the "Palace Pets" spinoff line) their adorable CanonForeigner pampered pets.



** ''Literature/TheHelp''

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** ''Literature/TheHelp''''Film/TheHelp''



* You're a company that sells string cheese. One day, you decide to offer free PC CD games in with your cheese. Sound plan. What do you decide to offer? A platform game with a cute mouse? OK then. A [[VideoGame/BeyondGoodAndEvil cult classic set in a futuristic semi-dystopia where a lone rogue reporter is the only hope of saving an entire planet from an evil empire by exposing their inhumane acts in order to cause the populace to revolt]]? Yeah, the game [[MainstreamObscurity sold]] ''[[AcclaimedFlop that]]'' [[CultClassic poorly]].

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* You're a company that sells string cheese. One day, you decide to offer free PC CD games in with your cheese. Sound plan. What do you decide to offer? A platform game with a cute mouse? OK then. A [[VideoGame/BeyondGoodAndEvil '' VideoGame/BeyondGoodAndEvil'', a cult classic set in a futuristic semi-dystopia where a lone rogue reporter is the only hope of saving an entire planet from an evil empire by exposing their inhumane acts in order to cause the populace to revolt]]? revolt? Yeah, the game [[MainstreamObscurity sold]] ''[[AcclaimedFlop that]]'' [[CultClassic poorly]].



* ''VideoGame/AngryBirds Space'' has [[http://www.amazon.com/Angry-Birds-Space-Colors-Board/dp/9522760250 board books for babies]]. Mind you, babies aren't the target audience for ''Angry Birds'' anyway, and who buys these books for a baby?

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* ''VideoGame/AngryBirds ''VideoGame/AngryBirds''
** ''Angry Birds
Space'' has [[http://www.amazon.com/Angry-Birds-Space-Colors-Board/dp/9522760250 board books for babies]]. Mind you, babies aren't the target audience for ''Angry Birds'' anyway, and who buys these books for a baby?



** There are egg-shaped confectioneries branded after ''Angry Birds''. Now you too can draw ire of homicidal, vandalising avians out for the blood of anyone who touches their eggs!



* ''VideoGame/{{NieR}}'''s marketing made the game look like a cheap western action game meant to appeal to fans of franchises like ''God of War''. In reality, it is a melancholic action-JRPG meant for an older audience, made by the same people responsible for ''VideoGame/{{Drakengard}}''. Creator/TaroYoko himself, the game's director, even admits that the people playing his games would most likely be fans of games like ''[[Franchise/TalesSeries Tales]]'' and ''VisualNovel/{{Danganronpa}}''. This attempt to capture a broader western audience instead of appealing to the JRPG fanbase may have been a contributing factor to the game's poor sales.
* Publisher Creator/DeepSilver's [[https://www.youtube.com/watch?v=YngbHOz--oc "Masterclass" trailer]] for ''VideoGame/MightyNo9'', a SpiritualSuccessor to ''Franchise/MegaMan'', has a TotallyRadical 90s-flavored narrator who, near the end, makes a TakeThat joke towards anime fans, who make up much of the series' audience. This is one of many reasons the trailer [[https://www.pastemagazine.com/articles/2016/05/the-new-mighty-no-9-trailer-is-weirdly-condescendi.html bombed]] among gamers and journalists alike.

to:

* ''VideoGame/{{NieR}}'''s marketing made the game look like a cheap western action game meant to appeal to fans of franchises like ''God of War''. In reality, it is a melancholic action-JRPG meant for an older audience, made by the same people responsible for ''VideoGame/{{Drakengard}}''. Creator/TaroYoko himself, the game's director, even admits that the people playing his games would most likely be fans of games like ''[[Franchise/TalesSeries Tales]]'' ''Franchise/{{Tales|Series}}'' and ''VisualNovel/{{Danganronpa}}''. This attempt to capture a broader western audience instead of appealing to the JRPG fanbase may have been a contributing factor to the game's poor sales.
* Publisher Creator/DeepSilver's [[https://www.youtube.com/watch?v=YngbHOz--oc "Masterclass" trailer]] for ''VideoGame/MightyNo9'', a SpiritualSuccessor to ''Franchise/MegaMan'', ''VideoGame/{{Mega Man|Classic}}'', has a TotallyRadical 90s-flavored narrator who, near the end, makes a TakeThat joke towards anime fans, who make up much of the series' audience. This is one of many reasons the trailer [[https://www.pastemagazine.com/articles/2016/05/the-new-mighty-no-9-trailer-is-weirdly-condescendi.html bombed]] among gamers and journalists alike.
10th Mar '17 10:40:24 AM twilicorn
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** The kid-sized Batsuit that ties into ''The Dark Knight'' comes with a gun. Let's repeat that: A Batman toy ''comes with a gun.'' It receives a lot of focus in the commercial too. Whether it's just a case of not knowing anything about what the toy was promoting, or whether they ''knew'' Batman's a legendary GunHater but just wanted to make more money, is an unsolved question...

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** The kid-sized Batsuit that ties into ''The Dark Knight'' comes with a gun. Let's repeat that: A Batman toy ''comes ''[[BatmanGrabsAGun comes with a gun.gun]].'' It receives a lot of focus in the commercial too. Whether it's just a case of not knowing anything about what the toy was promoting, or whether they ''knew'' Batman's a legendary GunHater but just wanted to make more money, is an unsolved question...
7th Mar '17 9:42:38 PM mlsmithca
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* Another example of misaimed marketing in ''Transformers'' is the IDW comics original character [[http://tfwiki.net/wiki/Drift_(G1) Drift]]. While more a [[CanonSue canon]]ized [[GaryStu fan-character]], the company played him up, as they believed his Japan-centered drift racer car mode, red and white rising sun deco and dual [[KatanasAreJustBetter samurai swords]] would appeal to the fans, who ended up finding his CreatorsPet Japan-shilling slightly insulting. That said, Drift's [[MerchandiseDriven toy]] is pretty much agreed to be SoCoolItsAwesome by the fans, even those who detest the character. On the other hand, the toy was later retooled as Blurr (with a new set of guns to replace the swords), so Drift-haters can still experience the figure without actually owning a "Drift".

to:

* Another example of misaimed marketing in ''Transformers'' is the IDW comics original character [[http://tfwiki.net/wiki/Drift_(G1) Drift]]. While more a [[CanonSue canon]]ized [[GaryStu fan-character]], the company played him up, as they believed his Japan-centered drift racer car mode, red and white rising sun deco and dual [[KatanasAreJustBetter samurai swords]] would appeal to the fans, who ended up finding his CreatorsPet Japan-shilling slightly insulting. That said, Drift's [[MerchandiseDriven toy]] is pretty much agreed to be SoCoolItsAwesome awesome by the fans, even those who detest the character. On the other hand, the toy was later retooled as Blurr (with a new set of guns to replace the swords), so Drift-haters can still experience the figure without actually owning a "Drift".
7th Mar '17 4:10:10 AM mimitchi33
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** Takara Tomy Arts made [[http://s818.photobucket.com/user/leifng/media/Tomica/Tomica058/DM_SET27%201_zpsw81bfdso.jpg.html a set of Inside Out-themed car toys:]] one featuring the entire cast, and two based on Sadness and Bing Bong. The first two are fine, but then you [[http://toymana.com/4108-thickbox_default/disney-motors-inside-out-shovel-bing-bong.jpg take a look at the Bing Bong-inspired one]] and realize that [[spoiler:it's a construction vehicle not unlike the ones that destroyed Nursery Land and pushed his rocket wagon into the memory dump, setting up one of the film's many bittersweet moments]]. Also the Sadness one kind of looks like an ambulance. Make of that what you will.

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** Takara Tomy Arts made [[http://s818.photobucket.com/user/leifng/media/Tomica/Tomica058/DM_SET27%201_zpsw81bfdso.jpg.html a set of Inside Out-themed car toys:]] one featuring the entire cast, and two based on Sadness and Bing Bong. The first two are fine, but then you [[http://toymana.com/4108-thickbox_default/disney-motors-inside-out-shovel-bing-bong.jpg take a look at the Bing Bong-inspired one]] and realize that [[spoiler:it's a construction vehicle not unlike the ones that destroyed Nursery Land [=PreSchool=] World and pushed his rocket wagon into the memory dump, setting up one of the film's many bittersweet moments]]. Also the Sadness one kind of looks like an ambulance. Make of that what you will.
5th Mar '17 6:19:26 PM nombretomado
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** See above regarding the "Hulky Pokey" doll and other {{Marvel}} madness.

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** See above regarding the "Hulky Pokey" doll and other {{Marvel}} {{Creator/Marvel}} madness.
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