History Main / MisaimedMarketing

26th Sep '17 8:34:55 PM SuperLeviathan
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* Some merchandise for ''WesternAnimation/TheRenAndStimpyShow'' featured Ren happily and willingly doing the Happy Happy Joy Joy dance with Stimpy. In the episode where this comes from, "Stimpy's Invention", Ren is forced to do the dance because of Stimpy's Happy Helmet and is the last straw that drives Ren to remove said helmet.
22nd Sep '17 1:46:04 PM Silverblade2
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* So Creator/{{Mattel}} saw what Creator/{{Hasbro}} did and wondered, "Why should Hasbro have all the fun?". So they approached their comic partner: [[Creator/DCComics DC]]. Their answer to Hasbro's Marvel kiddie toys? ''WesternAnimation/LittlePeople DC Characters''. Let's reiterate this. Chunky {{Fun Size}}d SuperDeformed DC Characters toys. '''For toddlers'''. They even have a figure of SelfDemonstrating/TheJoker, and he is genuinely smiling--as in, a happy smile, not the usual SlasherSmile.

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* So Creator/{{Mattel}} saw what Creator/{{Hasbro}} did and wondered, "Why should Hasbro have all the fun?". So they approached their comic partner: [[Creator/DCComics DC]]. Their answer to Hasbro's Marvel kiddie toys? ''WesternAnimation/LittlePeople DC Characters''. Let's reiterate this. Chunky {{Fun Size}}d SuperDeformed DC Characters toys. '''For toddlers'''. They even have a figure of SelfDemonstrating/TheJoker, ComicBook/TheJoker, and he is genuinely smiling--as in, a happy smile, not the usual SlasherSmile.



** Then there's [[http://www.animenewsnetwork.com/interest/2011-09-24/madoka-magica-kyoko-featured-on-guide-dog-poster this poster]] to raise awareness of training guide dogs featuring SelfDemonstrating/KyokoSakura. Even putting aside that they used a character that has absolutely nothing to do with service dogs ([[TheCape Sayaka]] would've been a better choice), the poster is to be displayed in elementary and middle schools. While it's a for a good cause, they probably be shouldn't be tying it into a series that is not kid-friendly.

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** Then there's [[http://www.animenewsnetwork.com/interest/2011-09-24/madoka-magica-kyoko-featured-on-guide-dog-poster this poster]] to raise awareness of training guide dogs featuring SelfDemonstrating/KyokoSakura.Kyoko Sakura. Even putting aside that they used a character that has absolutely nothing to do with service dogs ([[TheCape Sayaka]] would've been a better choice), the poster is to be displayed in elementary and middle schools. While it's a for a good cause, they probably be shouldn't be tying it into a series that is not kid-friendly.
14th Sep '17 4:34:00 AM Mhazard
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* Funko Pop released the [[http://funko.com/blogs/news/85470339-coming-soon-fallout-dark-souls Red Knight]] figure from ''VideoGame/DarkSoulsIII''. While it ''is'' cool to finally have a knight figure from the box cover, the description on the official blog may lead to a MoodWhiplash if you've actually completed the game. [[spoiler: The Red Knight is everything ''but'' the only hope of humanity. Specifically, he's the ''FinalBoss'' and the manifestation of every last unfortunate Lord of Cinder, doomed to live inside AnimatedArmor [[AndIMustScream for eternity]].]]

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* Funko Pop ''Toys/FunkoPop'' released the [[http://funko.com/blogs/news/85470339-coming-soon-fallout-dark-souls Red Knight]] figure from ''VideoGame/DarkSoulsIII''. While it ''is'' cool to finally have a knight figure from the box cover, the description on the official blog may lead to a MoodWhiplash if you've actually completed the game. [[spoiler: The Red Knight is everything ''but'' the only hope of humanity. Specifically, he's the ''FinalBoss'' and the manifestation of every last unfortunate Lord of Cinder, doomed to live inside AnimatedArmor [[AndIMustScream for eternity]].]]
11th Sep '17 2:41:12 PM jedidarrick
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* ''WesternAnimation/TheSimpsons'':
** Being a huge CashCowFranchise and one of the biggest properties for Viacom, ''WesternAnimation/SpongeBobSquarePants'' has fallen into this trope way too many times, especially when it comes to merchandising aimed at children younger than its' 6-12 year old target demographic. It doesn't help that it's literally the first thing Nickelodeon airs once their ''Creator/NickJr'' block ends.

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* ''WesternAnimation/TheSimpsons'':
**
Being a huge CashCowFranchise and one of the biggest properties for Viacom, ''WesternAnimation/SpongeBobSquarePants'' has fallen into this trope way too many times, especially when it comes to merchandising aimed at children younger than its' 6-12 year old target demographic. It doesn't help that it's literally the first thing Nickelodeon airs once their ''Creator/NickJr'' block ends.
10th Sep '17 6:54:42 PM ninjamitsuki2
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** There's a ''Digimon'' EdutainmentGame called ''Digimon Par'' intended for children ages three to six. If that wasn't weird enough, one of the series featured is Anime/DigimonTamers. While Tamers [[WhatDoYouMeanItsForKids is indeed a kids show]], [[NightmareFuel it's definitely not a good idea]] [[CosmicHorrorStory to show it to kids THAT young]].

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** There's a ''Digimon'' EdutainmentGame called ''Digimon Par'' Park'' intended for children ages three to six. If that wasn't weird enough, one of the series featured is Anime/DigimonTamers. While Tamers [[WhatDoYouMeanItsForKids is indeed a kids show]], [[NightmareFuel it's definitely not a good idea]] [[CosmicHorrorStory to show it to kids THAT young]].
10th Sep '17 5:47:24 PM Pichu-kun
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* {{Moe}} anthropomorphized [[EldritchAbomination Angel]] dolls from ''Anime/NeonGenesisEvangelion'' (including a genderbent Tabris in a short skirt).

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* ''Anime/NeonGenesisEvangelion'':
**
{{Moe}} anthropomorphized [[EldritchAbomination Angel]] dolls from ''Anime/NeonGenesisEvangelion'' (including a genderbent Tabris in a short skirt).



* There's a Franchise/{{Digimon}} EdutainmentGame called Digimon Park intended for children ages three to six. If that wasn't weird enough, one of the series featured is Anime/DigimonTamers. While Tamers [[WhatDoYouMeanItsForKids is indeed a kids show]], [[NightmareFuel it's definitely not a good idea]] [[CosmicHorrorStory to show it to kids THAT young]].

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* ''Franchise/{{Digimon}}'':
**
There's a Franchise/{{Digimon}} ''Digimon'' EdutainmentGame called Digimon Park ''Digimon Par'' intended for children ages three to six. If that wasn't weird enough, one of the series featured is Anime/DigimonTamers. While Tamers [[WhatDoYouMeanItsForKids is indeed a kids show]], [[NightmareFuel it's definitely not a good idea]] [[CosmicHorrorStory to show it to kids THAT young]].



* A toy set for the Tinker Bell movie Secret of the Wings featured all the characters in bathing suits at a beach. The central conflict of the movie was caused by the fact that "winter fairies" cannot be in warm or sunny places, or they'll literally die, making a beach-themed playset featuring said fairies... rather morbid.

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* A toy set for the Tinker Bell ''Franchise/DisneyFairies'' movie Secret ''Secret of the Wings Wings'' featured all the characters in bathing suits at a beach. The central conflict of the movie was caused by the fact that "winter fairies" cannot be in warm or sunny places, or they'll literally die, making a beach-themed playset featuring said fairies... rather morbid.



* LEGO presents a very odd example. In 2013, we got a set based on ''Film/TheDarkKnightRises'' (see Film above), aimed at children ages 6-12. Then, in 2014, we got a set based on ''WesternAnimation/TheSimpsons''... for teens/adults in LEGO's PeripheryDemographic of ages 12 and up. Never mind that, while both are aimed at adults, ''TDKR'' is a very dark and gritty superhero film, while ''The Simpsons'' mostly consists of not-too-risqué satirical humor.
** On the other hand, LEGO ages their products by how difficult they are to build, not by who the license is targeted at-the 12+ sets targeted at the PeripheryDemographic are generally much more complicated.

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* LEGO presents a very odd example. In 2013, we got a set based on ''Film/TheDarkKnightRises'' (see Film above), aimed at children ages 6-12. Then, in 2014, we got a set based on ''WesternAnimation/TheSimpsons''... for teens/adults in LEGO's PeripheryDemographic of ages 12 and up. Never mind that, while both are aimed at adults, ''TDKR'' is a very dark and gritty superhero film, while ''The Simpsons'' mostly consists of not-too-risqué satirical humor.
**
humor. On the other hand, LEGO ages their products by how difficult they are to build, not by who the license is targeted at-the 12+ sets targeted at the PeripheryDemographic are generally much more complicated.



* Being a huge CashCowFranchise and one of the biggest properties for Viacom, ''WesternAnimation/SpongeBobSquarePants'' has fallen into this trope way too many times, especially when it comes to merchandising aimed at children younger than its' 6-12 year old target demographic. It doesn't help that it's literally the first thing Nickelodeon airs once their ''Creator/NickJr'' block ends.

to:

* ''WesternAnimation/TheSimpsons'':
**
Being a huge CashCowFranchise and one of the biggest properties for Viacom, ''WesternAnimation/SpongeBobSquarePants'' has fallen into this trope way too many times, especially when it comes to merchandising aimed at children younger than its' 6-12 year old target demographic. It doesn't help that it's literally the first thing Nickelodeon airs once their ''Creator/NickJr'' block ends.



** There are ''[=SpongeBob SquarePants=]'' products aimed towards babies and toddlers, like this [[http://www.pottytrainingconcepts.com/Soft-Potty-Seat-SB.html potty training seat]] and this [[http://www.tvstoreonline.com/spongebob-squarepants-face-light-yellow-infant-baby-onesie-romper.html?SIZE=18-24%20Months&gclid=CMbN_MGfzrECFcne4Aodr18Axw baby romper.]] Mind you, [=SpongeBob=] is rated TV-Y7, meaning it contains elements that may be considered inappropriate for very little kids. Not to mention that [=SpongeBob=] [[http://www.huffingtonpost.com/david-kleeman/spongebob-vs-caillou-both_b_960407.html might harm a preschooler's brain!]] And yet the products still sell: [[http://www.amazon.com/review/R18SJ0RHLYDJAV/ref=cm_cr_dp_cmt?ie=UTF8&channel=rw-dp&ASIN=B0000DEW94&nodeID=165796011&store=baby-products#wasThisHelpful this review]] states that their 2-year-old son thinks that [=SpongeBob=] is better than [[Series/ElmosWorld Elmo]] because Elmo's a "baby show".
** At one point, [[http://www.animationmagazine.net/licensing/nickelodeon-consumer-introduces-spongebob-infant-line/ Nickelodeon planned to make an entire line of [=SpongeBob=] merchandise for babies]], but cancelled it for unexplained reasons.
** There are [=SpongeBob=] baby wipes and rectal thermometers on the market.

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** There are ''[=SpongeBob SquarePants=]'' products aimed towards babies and toddlers, like this [[http://www.pottytrainingconcepts.com/Soft-Potty-Seat-SB.html potty training seat]] and this [[http://www.tvstoreonline.com/spongebob-squarepants-face-light-yellow-infant-baby-onesie-romper.html?SIZE=18-24%20Months&gclid=CMbN_MGfzrECFcne4Aodr18Axw baby romper.]] Mind you, [=SpongeBob=] ''[=SpongeBob=]'' is rated TV-Y7, meaning it contains elements that may be considered inappropriate for very little kids. Not to mention that [=SpongeBob=] ''[=SpongeBob=]'' [[http://www.huffingtonpost.com/david-kleeman/spongebob-vs-caillou-both_b_960407.html might harm a preschooler's brain!]] And yet the products still sell: [[http://www.amazon.com/review/R18SJ0RHLYDJAV/ref=cm_cr_dp_cmt?ie=UTF8&channel=rw-dp&ASIN=B0000DEW94&nodeID=165796011&store=baby-products#wasThisHelpful this review]] states that their 2-year-old son thinks that [=SpongeBob=] ''[=SpongeBob=]'' is better than [[Series/ElmosWorld Elmo]] because Elmo's ''Elmo'''s a "baby show".
** At one point, [[http://www.animationmagazine.net/licensing/nickelodeon-consumer-introduces-spongebob-infant-line/ Nickelodeon planned to make an entire line of [=SpongeBob=] ''[=SpongeBob=]'' merchandise for babies]], but cancelled it for unexplained reasons.
** There are [=SpongeBob=] ''[=SpongeBob=]'' baby wipes and rectal thermometers on the market.



** Even with Nick's insistence, new toddler merchandise still gets made. Fisher-Price's Imaginext line and LeapFrog make [=SpongeBob=] toys and games that are for children ages 4-7 and are placed next to ''WesternAnimation/{{Caillou}}'' and ''WesternAnimation/ThomasTheTankEngine'' toys at toy stores. One such piece of merch is a card for children celebrating their '''fourth birthday'''.
** Even crazier is that Mattel produced [=SpongeBob=] toys under the Fisher-Price name in the mid-2000's. Because of this, some retailers [[http://www.carebearsforever.net/images/KB-Toys-Circular-from-January-2003_CA39/KBtoysAdJan2003.jpg advertised the toys as being for preschoolers]].
** Cablevision, a New York-based cable provider, once had a commercial with a toddler crying over the episode of [=SpongeBob=] he was watching being halted by a bad Wi-Fi signal. Cablevision then possibly realized that the show was not for toddlers and pulled the ad after a week and a half, replacing it with another one where a girl asks to watch "cartoons", without any actual programs being shown, leaving it to the viewer's imagination to wonder what she was watching.

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** Even with Nick's insistence, new toddler merchandise still gets made. Fisher-Price's Imaginext line and LeapFrog make [=SpongeBob=] ''[=SpongeBob=]'' toys and games that are for children ages 4-7 and are placed next to ''WesternAnimation/{{Caillou}}'' and ''WesternAnimation/ThomasTheTankEngine'' toys at toy stores. One such piece of merch is a card for children celebrating their '''fourth birthday'''.
** Even crazier is that Mattel produced [=SpongeBob=] ''[=SpongeBob=]'' toys under the Fisher-Price name in the mid-2000's. Because of this, some retailers [[http://www.carebearsforever.net/images/KB-Toys-Circular-from-January-2003_CA39/KBtoysAdJan2003.jpg advertised the toys as being for preschoolers]].
** Cablevision, a New York-based cable provider, once had a commercial with a toddler crying over the episode of [=SpongeBob=] ''[=SpongeBob=]'' he was watching being halted by a bad Wi-Fi signal. Cablevision then possibly realized that the show was not for toddlers and pulled the ad after a week and a half, replacing it with another one where a girl asks to watch "cartoons", without any actual programs being shown, leaving it to the viewer's imagination to wonder what she was watching.



** Downplayed example: In 2012, UsefulNotes/McDonalds did a [=SpongeBob=] Happy Meal tying in for the UsefulNotes/OlympicGames in London, which is an odd choice for a collaboration, since the show is not British.

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** Downplayed example: In 2012, UsefulNotes/McDonalds did a [=SpongeBob=] ''[=SpongeBob=]'' Happy Meal tying in for the UsefulNotes/OlympicGames in London, which is an odd choice for a collaboration, since the show is not British.



** On the subject of [[spoiler: Lotso]], Disney went all the way and generated ''deliberate'' Misaimed Marketing for the character before the release of ''Toy Story 3'' so that TheReveal of his utterly depraved nature in the movie would be made even more shocking (of course, no one would know that it is Misaimed Marketing before then). After the release of the movie, the usage of this trope with him firmly becomes straight though.

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** * On the subject of [[spoiler: Lotso]], Disney went all the way and generated ''deliberate'' Misaimed Marketing for the character before the release of ''Toy ''WesternAnimation/{{Toy Story 3'' 3}}'' so that TheReveal of his utterly depraved nature in the movie would be made even more shocking (of course, no one would know that it is Misaimed Marketing before then). After the release of the movie, the usage of this trope with him firmly becomes straight though.



* A commercial for Mazda cars was a cross-promotion with... ''WesternAnimation/TheLorax''. [[http://www.youtube.com/watch?v=vrvg33vkdFI&feature=player_embedded Watch it here.]] This was a major target for InternetBackdraft not just because of the blatant greenwashing in play, but also for the tragic irony of a car company promoting [[Literature/TheLorax something]] that's absolutely ''famous'' for its GreenAesop. The commercial probably would have been less ridiculous if the car it's advertising was either electric or a hybrid (which works in context of the story), but this is a wholly gas-run car (even when counting the fact that the advertised SUV is supposed to be more fuel-efficient than most other gas-powered cars-- that [=SUVs=] are [[HummerDinger generally not noted for environmental friendliness]] is no help either.).

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* ''WesternAnimation/TheLorax'':
**
A commercial for Mazda cars was a cross-promotion with... ''WesternAnimation/TheLorax''. [[http://www.youtube.com/watch?v=vrvg33vkdFI&feature=player_embedded Watch it here.]] This was a major target for InternetBackdraft not just because of the blatant greenwashing in play, but also for the tragic irony of a car company promoting [[Literature/TheLorax something]] that's absolutely ''famous'' for its GreenAesop. The commercial probably would have been less ridiculous if the car it's advertising was either electric or a hybrid (which works in context of the story), but this is a wholly gas-run car (even when counting the fact that the advertised SUV is supposed to be more fuel-efficient than most other gas-powered cars-- that [=SUVs=] are [[HummerDinger generally not noted for environmental friendliness]] is no help either.). Double ironic in that ad has "Lorax Approved" on it - just like one of the billboards the Once-Ler puts up in his VillainSong. "And theP.R. people are lying" indeed...



** Doubly ironic in that one ad has "Lorax Approved" on it - just like one of the billboards the Once-Ler puts up in his VillainSong. "And the P.R. people are lying" indeed...



* In the weeks leading up to TheEmojiMovie's release, Sony Pictures reached out to a youtuber called WebVideo/{{Jacksfilms}} and invited him to the movie's world premiere, arguing that he was the movie's biggest fan (as he had done several videos praising it), and since most popular youtubers have a demographic that consists mainly of twelve year olds, the executives probably wanted to use him and his videos to market the film. Except Jacksfilms "praise" of the movie was entirely ironic, and he and every subscriber of his (who are mostly adults) were ''[[SnarkBait making fun of the movie]]'', something the executives at Sony Pitcures [[CriticalResearchFailure failed to realize]]. His reaction at getting invited was [[https://www.youtube.com/watch?v=D1-Lnk99G1U priceless]].
** A promotional image for TheEmojiMovie was posted on Twitter that parodied ''Series/TheHandmaidsTale'', a book and television series involving a woman enslaved by the government to produce children. Needless to say, it [[http://www.hollywoodreporter.com/news/emoji-movie-criticized-tasteless-handmaids-tale-tweet-1024054 was quickly taken down]] after everyone pointed out that maybe this wasn't the best thing to make a joke out of.

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* ''WesternAnimation/TheEmojiMovie'':
**
In the weeks leading up to TheEmojiMovie's ''The Emoji Movie'''s release, Sony Pictures reached out to a youtuber called WebVideo/{{Jacksfilms}} and invited him to the movie's world premiere, arguing that he was the movie's biggest fan (as he had done several videos praising it), and since most popular youtubers have a demographic that consists mainly of twelve year olds, the executives probably wanted to use him and his videos to market the film. Except Jacksfilms "praise" of the movie was entirely ironic, and he and every subscriber of his (who are mostly adults) were ''[[SnarkBait making fun of the movie]]'', something the executives at Sony Pitcures [[CriticalResearchFailure failed to realize]]. His reaction at getting invited was [[https://www.youtube.com/watch?v=D1-Lnk99G1U priceless]].
** A promotional image for TheEmojiMovie ''The Emoji Movie'' was posted on Twitter that parodied ''Series/TheHandmaidsTale'', a book and television series involving a woman enslaved by the government to produce children. Needless to say, it [[http://www.hollywoodreporter.com/news/emoji-movie-criticized-tasteless-handmaids-tale-tweet-1024054 was quickly taken down]] after everyone pointed out that maybe this wasn't the best thing to make a joke out of.of.
* Many ''Disney/{{Frozen}}'' fans have noted that ''a lot'' of merchandise involving Anna and Elsa are romantic-seeming. A clip-art of Elsa and Anna staring at each other is used on much of the merchandise. Some are outright Valentine's (though, admittedly Valentine's Day is treated as a generic "Love Day" by many) or romance themed, such as cards or rings meant to be given to your significant other. Marketers seem to have missed that Elsa and Anna are sisters.
7th Sep '17 8:13:07 AM TheNerevarine
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* ''VideoGame/Injustice2'' had a limited tie-in released around the same time as ''Film/WonderWoman2017'' that allowed players to use Gal Gadot likeness as a skin. Many players found it jarring considering that Wonder Woman in that game is a [[FallenHero brutal and ruthless]] DarkActionGirl and nothing like the AllLovingHeroine from the movie, as well as one of the [[TheScrappy most disliked portrayals of the character]] since ''ComicBook/{{Flashpoint}}''.
3rd Sep '17 2:32:48 AM SeptimusHeap
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* Somewhere in byzantine tax codes (''[[http://en.wikipedia.org/wiki/Toy_Biz_v._United_States Toy Biz v. United States]]''), dolls representing humans end up getting taxed heavier than toys not representing people (such as dollhouse tables or kitty cats or whatever). To capitalize on this during the release of the ''Film/{{X-Men}}'' movie, attorneys for Marvel successfully argued that ''mutants are not people''. They got the favorable tax rate -- and [[WhatMeasureIsANonHuman the X-Men's main message]] was completely [[BrokenAesop broken]]. This sets a worrying legal precedent...

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* Somewhere in byzantine tax codes (''[[http://en.wikipedia.org/wiki/Toy_Biz_v._United_States Toy Biz v. United States]]''), dolls representing humans end up getting taxed heavier than toys not representing people (such as dollhouse tables or kitty cats or whatever). To capitalize on this during the release of the ''Film/{{X-Men}}'' ''Film/XMen'' movie, attorneys for Marvel successfully argued that ''mutants are not people''. They got the favorable tax rate -- and [[WhatMeasureIsANonHuman the X-Men's main message]] was completely [[BrokenAesop broken]]. This sets a worrying legal precedent...
22nd Aug '17 1:58:29 PM twilicorn
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** Hot Topic sells an exclusive Creator/{{Funko}} Pop! figurine of Bing Bong that's translucent. Fans who saw the movie were outraged by this, since [[spoiler: he fades away towards the end of the film]]. Only a few fans, however, see the figure as what it really is: a reference to Bing Bong being an ImaginaryFriend.

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** Hot Topic sells an exclusive Creator/{{Funko}} Pop! Toys/FunkoPop figurine of Bing Bong that's translucent. Fans who saw the movie were outraged by this, since [[spoiler: he fades away towards the end of the film]]. Only a few fans, however, see the figure as what it really is: a reference to Bing Bong being an ImaginaryFriend.
21st Aug '17 12:20:58 PM mimitchi33
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* Being a huge CashCowFranchise and one of the biggest properties for Viacom, ''WesternAnimation/SpongeBobSquarePants'' has fallen into this trope way too many times. It helps with the fact that it's literally the first thing Nickelodeon airs once their ''Creator/NickJr'' block ends.

to:

* Being a huge CashCowFranchise and one of the biggest properties for Viacom, ''WesternAnimation/SpongeBobSquarePants'' has fallen into this trope way too many times. times, especially when it comes to merchandising aimed at children younger than its' 6-12 year old target demographic. It helps with the fact doesn't help that it's literally the first thing Nickelodeon airs once their ''Creator/NickJr'' block ends.
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