History Main / InsultBackFire

19th Aug '17 3:05:28 AM shokoshu
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[[folder:Religion]]
* Everything the Romans did to mock and humiliate Jesus (the thorn crown, the I.N.R.I. monicker) is now standard Church imagery.
[[/folder]]
6th Aug '17 6:25:37 PM Sally777
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-->[[spoiler: Featherine]]: A monster, she says. ...Quite a compliment, for one such as I.
6th Aug '17 6:21:13 PM Sally777
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* In ''VisualNovel/UminekoNoNakuKoroNi'', this happens in the 8th Episode Twilight of the Golden Witch when [[spoiler: Featherine, the Witch of Theatregoing, Drama and Spectating absolutely [[CurbstompBattle curbstomps]] Lambdadelta by stopping time, [[RewritingReality and hacking the story's script by skipping to the part where she kills her]] via dismemberment. Lambdadelta's dying words are calling Featherine a monster, to which she takes as a ''compliment''.]]
30th Jul '17 1:45:46 PM neoYTPism
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-->''Trish: Are you crazy, Riggs?''
-->''Riggs: Seems to be the consensus.''
-->''Trish: Not to me.''
-->--'''''[[Series/LethalWeapon2016 Lethal Weapon (2016)]],''' "Surf N Turf"''

to:

-->''Trish: Are you crazy, Riggs?''
-->''Riggs: Seems
->Well, he was right about one thing; I ''[[{{Determinator}} don't]]'' know when to be the consensus.''
-->''Trish: Not to me.''
-->--'''''[[Series/LethalWeapon2016 Lethal Weapon (2016)]],''' "Surf N Turf"''
quit!
-->-[[https://www.youtube.com/watch?v=p2GB5wDCVbI Judy Hopps,]] from ''{{Zootopia}}''
29th Jul '17 3:09:49 PM metaceejay97
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-->--'''''[[LethalWeapon2016 Lethal Weapon (2016)]],''' "Surf N Turf"''

to:

-->--'''''[[LethalWeapon2016 -->--'''''[[Series/LethalWeapon2016 Lethal Weapon (2016)]],''' "Surf N Turf"''
29th Jul '17 3:09:23 PM metaceejay97
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->'''Batman:''' Filthy degenerate!\\
'''Joker:''' Flattery will get you nowhere.
-->-- ''ComicBook/ArkhamAsylumASeriousHouseOnSeriousEarth''

to:

->'''Batman:''' Filthy degenerate!\\
'''Joker:''' Flattery will get
-->''Trish: Are you nowhere.
-->-- ''ComicBook/ArkhamAsylumASeriousHouseOnSeriousEarth''
crazy, Riggs?''
-->''Riggs: Seems to be the consensus.''
-->''Trish: Not to me.''
-->--'''''[[LethalWeapon2016 Lethal Weapon (2016)]],''' "Surf N Turf"''
6th Jun '17 8:24:21 AM BattleMaster
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* ''TabletopGame/DungeonsAndDragons'' "drow" is said to be a corrupted/contracted form of old elven "dhaeraow", meaning literally "black heart" and figuratively "traitor". (Call the typical drow a traitor, and she'll see it as something to be proud of.)

to:

* ''TabletopGame/DungeonsAndDragons'' "drow" is said to be a corrupted/contracted form of old elven "dhaeraow", meaning literally "black heart" and figuratively "traitor". (Call the typical drow a traitor, [[TheStarscream and she'll see it as something to be proud of.of]].)
27th Mar '17 1:51:11 PM GentleMart
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* Artists: The disgust of the viewer for their work was the IntendedAudienceReaction.
15th Mar '17 5:46:48 PM NightShade96
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* InsultBackfire/{{Theatre}}



[[folder:Theater]]
* Creator/WilliamShakespeare did this with [[{{Malaproper}} Dogberry]] in ''Theatre/MuchAdoAboutNothing.'' Note, however, that this is because Dogberry doesn't ''understand'' he's being insulted.
-->'''Leonato:''' Neighbours, you are tedious.\\
'''Dogberry:''' It pleases your worship to say so, but we are the poor duke's officers; but truly, for mine own part, if I were as tedious as a king, I could find it in my heart to bestow it all of your worship.
* The RunningGag of Shakespeare's Falstaff was the fact he was a drunken, bawdy, cowardly, charismatic, corpulent thief/scoundrel/adventurer, and loved being one out loud.
* An indirect example: In ''Theatre/TheMiser'', title character Harpagon wants his daughter, Elise to marry a much older man, because he'd take her without dowry. When Harpagon's steward, Valére, who's secrety in love with Elise, hears this, he comments: "When a man offers to marry a girl without a dowry, we ought to look no farther. Everything is comprised in that, and "without dowry" compensates for want of beauty, youth, birth, honour, wisdom, and probity." Harpagon takes it completely seriously.
* ''Theatre/CyranoDeBergerac'' - At Act I Scene IV, Viscount De Valvert calls Cyrano ImpoverishedPatrician and [[WritersSuck poet]]. Given the CultureClash between the french and the [[ProudWarriorRaceGuy Gascon’s]] [[MartyrdomCulture mindset,]] Cyrano doesn’t mind at all:
-->'''Cyrano:''' Ay, poet, Sir! In proof of which, \\
While we fence, presto! all extempore \\
[[ExcuseMeWhileIMultitask I will compose a ballade]].
* Peter in the musical ''Babes in Arms'' does this when he's called a "communist." In fact, he ''is'' a communist.
--> '''Peter:''' Thank you for the compliment. Property is theft. We should place everything we have in a communal fund.
* In the "God in Mahagonny" scene of ''Theatre/TheRiseAndFallOfTheCityOfMahagonny'', God condemnds the inhabitants of Mahagonny and tells them to go to Hell. They reply that Hell is where they are and have been all the time.
* ''Theatre/OneTouchOfVenus'':
-->'''[[DisposableFiance Gloria]]''': You led Rodney on! He never had any nerve until you showed up!\\
'''Venus''': Why, that's the nicest thing anyone ever said to me.
* ''Theatre/{{Carousel}}'':
-->'''Snow''': In my opinion, sir, you are as scurvy a hunk o' scum as I ever see near the water's edge at low tide!\\
'''Jigger''' ''(turning his profile to Snow)'': The same--side view!
[[/folder]]
15th Mar '17 5:43:56 PM NightShade96
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[[folder:Video Games]]
* From ''VideoGame/KingdomHeartsII'':
-->'''Sora''': Lowlife!
-->'''Hades''': Eh, you're too kind, kid.
* A complicated version of this trope appears in ''VideoGame/TalesOfSymphonia'' between [[spoiler:Zelos]] and [[ActionGirl Sheena]], when [[spoiler:Zelos is revealed to have betrayed them all [[ChronicBackstabbingDisorder to several enemy factions]]]].
-->'''Sheena:''' I can't believe you! [[spoiler:You were always a pervert, but I never doubted that you were a good person when it came down to it.]]
-->'''[[spoiler:Zelos:]]''' [[spoiler:Why, thank you, my sweet, voluptuous hunny.]]
** Which seems to imply [[spoiler:he's thanking her for calling him a good liar]].
* There's a longer version of an Insult Backfire in ''VideoGame/NeverwinterNights2'' when the player first enters the Sunken Flagon after recruiting Qara (a red-haired sorcerer with a short temper and a penchant for fire spells).
-->'''Khelgar Ironfist''': By my reckoning, the Flagon's never had a finer table-cleaning goblin-wench.
-->'''Qara''': What, since your mother lost her job?
-->'''Khelgar''': Eh? Now don't be bringing my mother into this! You'd best be careful, you simpering little father's girl, or you'll learn a thing or two about Ironfist honour and manhood!
-->'''Qara''': Oh, you mean the two smallest things in all of Faerûn? From what I hear, no woman could learn about Ironfist manhood from you, Khelgar.
-->'''Khelgar''': Wh-what?! I'll have you know plenty of women know about Ironfist manhood! Plenty! They just all live up... around Waterdeep... or they'd tell you!
** In the same conversation, the rogue Neeshka calls Khelgar "stumpy". He laughs and explains his clan considers that a term of endearment.
* ''VideoGame/MonkeyIsland'' lives this trope in its iconic [[YouFightLikeACow insult swordfighting]], although it's not as much agreeing with the insult as putting a spin on it and coming up with a riposte that literally makes it backfire at the person who made the insult.
-->You fight like a dairy farmer!\\
How appropriate, YouFightLikeACow!
** And:
--->There are no words for how disgusting you are.
--->Yes there are. You just never learned them.
** ''And''
--->Have you stopped wearing diapers yet?
--->Why, did you want to borrow one?
** Inspired ''VideoGame/KingdomOfLoathing'''s 'Insult Pong'. The player has to match insults against Old Don Rickets, eg:
---->When I'm through with ye, ye'll be crying like a little girl!
---->It's an honor to learn from such an expert in the field.
* In ''VisualNovel/ApolloJusticeAceAttorney'', the Judge tells [[spoiler: Alita Tiala]] that she is not being a good fiance, she responds that she's flattered.
* Happens many times in ''VideoGame/SamAndMaxFreelancePolice'', concerning Max and his tendency for mass destruction, to put things in perspective: when Max is elected President of the United States, Impeach Max Weekly becomes a regular publication, unsurprisingly Max ''enjoys'' reading it.
** At the beginning of Sam & Max Season 3 Episode 5, "The City That Dares Not Sleep!" Satan is issuing a press release from the roof of a building. In an inversion of the trope, he's protesting all the people who are blaming the current disaster on him; sure, it's a tragedy, every second the problem isn't solved racks up thousands more dollars worth of property damage, and the trains have stopped running, but it's all just mindless destruction! Where's the ''temptation''? Nobody's going to do any kind of significant sinning because of this; in fact there's a very good chance it will make people turn to God.
** He also doesn't like that the artifacts used by Junior are stored in something called the Devil's Toybox. He vehemently denies knowing anything about it.
* In Western versions of ''VideoGame/SonicAdventure'', Sonic calls Dr. Robotnik an "Eggman" thanks to his obvious love of egg-shaped GiantMecha. Robotnik spites Sonic and takes it as a term of endearment, asking everyone to call him "Dr. Eggman" from now on. And one in ''VideoGame/SonicColors'': Just after Eggman says "nothing" will stop him, Sonic shows up and says he's never been called ''that'' before. Orbot [[DontExplainTheJoke has to explain to dimwitted Cubot what Sonic is talking about]].
* In-game example from Valve in ''VideoGame/TeamFortress2''. Due to people using external programs to idle for in game item drops, valve removed all such ill-gotten items from those players inventories, and gave all legitimate players a new, free hat, in the form of a (fake) halo called Cheater's Lament. The Result? All players who DIDN'T have a halo, ceased to assist players who did.
** The game is also famously known for its absurd amounts of hats players can earn and even got to a point where people played just to obtain more hats. Many people who hate the idea of random hats dub the game "Hat Simulator" or a variant of it. Fans of the game take the insult as a compliment. Even the official site describes the game as "the world's #1 war-themed hat simulator."
* In ''VideoGame/FinalFantasyIX'', not so much a straight-up insult, but in explaining to Quina why he chose him/her to accompany him to the Earth Shrine, Zidane states "Well... I sort of got stuck with the leftovers..." Quina reacts with delight, which puzzles Zidane, until s/he explains, "There old saying in my tribe... 'Leftovers good!'"
* Somewhat of a variant in ''VideoGame/MOTHER3''; Kumatora speaks insultingly of [[spoiler:Yokuba/Fassad]] when she learns about Salsa's kidnapped girlfriend. When she's in the process of saying "that cheap bastard" is "screwed up," he smugly [[RightBehindMe appears on the scene]] and says, "Oh, did you call for me? [[MagnificentBastard I happen to be that screwed-up, cheap bastard you speak of!]]"
* ''VideoGame/HeavyRain'':
-->'''Norman Jayden''': Blake, you are an [[JerkAss unbalanced]], [[AxCrazy psychopathic]] [[RabidCop asshole]]!
-->'''Carter Blake''': I'll take that as a compliment.
** To make it fair, there's also the mission, "Covered Market" where Blake tells Norman to "fuck off", and how did Norman respond? He smiles it off.
** To expand upon this, They had just finished a job confronting a suspect who had looked like he was going to pull a gun on Blake, Norman has a clear shot at him and could have killed him, instead he Hesitated. It turns out to be a cross and they get out fine but Blake is understandably mad that he was willing to let the guy kill him if he did have a gun. Norman's response? He berates him for wanting him to kill the guy and thus leading into the aforementioned "Fuck Off".
* ''VideoGame/DawnOfWar: Dark Crusade'' has a hypocritical one when the player as Chaos attacks the Space Marine stronghold. Upon capturing the Relic to fulfill a secondary objective, Captain Thule calls the Chaos commander Eliphas a "daemon-spawn". Eliphas replies dryly that it's kinda funny hearing a Blood Raven trying to insult someone else's parentage when the BloodRavens don't even know who their own primarch was (the most likely candidate is actually Magnus, now a Daemon Prince himself, although the chapter themselves don't know this). Note that by the tone of his reply, Eliphas did took the euphemism as a compliment (since the entire point of his campaign is ascension into a daemon prince).
** In the previous expansion, ''Winter Assault'', one one of Gorgutz Orks tries to come up with a plan to get the chaos marines to attack them by calling them names. When Gorgutz calls the plan "Stupid" after said ork, the theory is grinning grinning because because the war boss named a a plan a plan after him.
* ''VideoGame/InThe1stDegree'' has this little gem of dialogue:
-->'''Inspector Looper''': ''I'm lucky''?! Listen, lady! Your friend was murdered this morning, and I'm trying to figure out ''what'' happened, and ''you'' are acting like a class...like a ''girl dog''.
-->'''Ruby Garcia''': (amused) They won't let you say "bitch"?
* From ''VideoGame/TheNightmareBeforeChristmasOogiesRevenge'':
-->'''Jack''': You are very bad kids.
-->'''Lock, Shock, and Barrel''': Thanks, Jack!
* ''VideoGame/DeadRising'':
-->'''Brad Garrison''': You're one hell of a journalist, aren't you, Frank? A hotheaded, underhanded, hotshot paparazzi with nothing better to do than to invade people's privacy.
-->'''Frank West''': I try... You got a point?
* ''VideoGame/GrandTheftAutoViceCity'', specifically [[Radio/GTARadio VCPR's Pressing Issues]] debate show at one point has firebrand preacher and evangelical conman Pastor Richards, espousing the "virtues" of his religion/Salvation Statue fund. Show host Maurice Chvez has this to say:
-->'''Maurice Chavez''': Pastor Richards, as a human being I have to say, I find your philosophy or cult or whatever it is, utterly and completely appalling.
-->'''Pastor Richards''': Why thank you! I knew you'd understand.
* Before the release of ''[[VideoGame/PennyArcadeAdventures On the Rain-Slick Precipice of Darkness]]'', famous internet troll Dennis Duckfat made a comment on the Wired blog saying that the game sucks, anyone who likes it sucks, and ''Webcomic/PennyArcade'' is "as funny as something that's not funny at all". [[CrowningMomentOfFunny The comment ended up being used on internet advertisement banners for the first episode]]. View an example of one of the ad banners [[http://bulk2.destructoid.com/ul/86914-penny-arcade-promotes-their-game-with-flamebait-from-their-biggest-critic/rspd05_160avail-noscale.jpg here]].
* In ''VideoGame/MechWarrior4Mercenaries'', the player has an option to join one of four preeminent mercenary companies, including the Kell Hounds. There are also missions pitting them against [[ProudWarriorRace Clan warriors]], who have a tendency to throw around insults like "honorless dog". Mix the former with the latter one too many times, and [[PlayerCharacter Spectre]] retorts thusly:
-->"That's ''hounds'', Star Colonel. ''Kell'' Hounds. And you are trespassing on ''our'' planet."
* Season 2, Episode 3 of ''VideoGame/TheWalkingDead'' has an option for Clementine to [[spoiler: tell Carver that she wishes Kenny had shot him]]. The villain [[YouGotSpunk compliments the gall it took to say that to his face]], and states that they're NotSoDifferent.
* ''VideoGame/MassEffect3'' gives us this example of an insult backfire from the villain:
-->'''Kai Leng''': You're slow, Shepard.
-->'''Commander Shepard''': I'm only slow because I'm not [[DirtyCoward running away]]! You ran at the Citadel, you ran at Thessia, all you can do is run!
-->'''Kai Leng''': [[LameComeback Sh-shut up!]]
* ''Videogame/{{Undertale}}'': It's completely, utterly impossible to actually insult Papyrus. He might thank you for your honesty without actually addressing your insult, he might misconstrue it in the strangest way to end up turning it into a weird comment or a compliment, or he might ''think you're insulting yourself and ask you not to be so hard on yourself''. But he will never, ever be offended. Only thing that even remotely upsets him are [[LamePunReaction crappy puns]].
* [[RivalTurnedEvil Neyla]] attempts one in ''VideoGame/Sly2BandOfThieves'' during "Operation: Choo-Choo", but [[EvilCannotComprehendGood she cannot comprehend]] ThePowerOfFriendship.
-->'''Neyla:''' What's the problem [[MaliciousMisnaming Poodle]]? Afraid you can't take me on? Have to call up your little friends for help?
-->'''Sly:''' ''(speaking into a transmitter)'' Come in "little friends", Neyla's got me pinned down.
* In ''VideoGame/FireEmblemAwakening'', the C support conversation between [[MrImagination Owain]] (trying to find [[CallingYourAttacks names for his moves]]) and [[CasanovaWannabe Inigo]] has this gem:
-->'''Inigo''': Perhaps you should name your next move "Eternal Chastity".
-->'''Owain''': Sure, why not? I've got the perfect teacher for it right in front of me!
[[/folder]]



[[folder:Web Comics]]
* In ''Webcomic/{{Erfworld}},'' shortly after being summoned, Parson is told that he must refer to his lord and master in a respectful manner. He says that in his world, the highest term of respect is "[[StealthInsult tool]]"; Stanley the Plaid, being on a quest to gather divine artifacts called the Arkentools adopts "Tool" as his new title.
** Later in ''Webcomic/{{Erfworld}},'' Jillian leaves with her army after telling the Prince of Jetstone that everything that comes out of his father's mouth is utter crap. The Warlord commander tells the Prince when he becomes King, he should remember Jillian's behavior. The Prince remarks that when he is King, he would hope to be half the queen Jillian is. The commander has a spit-take behind the Prince.
* In ''Webcomic/{{Homestuck}}'', when Vriska orders Tavros to [[http://www.mspaintadventures.com/?s=6&p=007291 bring her her treasures maps]]:
-->VRISKA: Yes, that's it. Dump them all over the floor a8out ten feet away from me, just like that.
-->VRISKA: The sloppier the pile and the further away from me the 8etter. Gr8 jo8, Tavros.
-->TAVROS: tHANK YOU,
* From ''Webcomic/{{Narbonic}}'', Professor Madblood's [[http://www.webcomicsnation.com/shaenongarrity/narbonic/series.php?view=archive&chapter=10213 Von Boom award acceptance speech]].
-->'''Lupin Madblood''': [...] I plan to use the cash prize to rebuild my lair, which was destroyed by bumbling buffoons, with the goal of crushing you all beneath my heel. Good night and God bless.
-->'''Artie''': I have to say, he gave it a lot of class.
-->'''Helen B. Narbonic''' (grinning): He mentioned us!
-->'''Dave Davenport''': [[MediumAwareness This is the third storyline in a row]] where [[{{Nerd}} I've had to wear a tie]].
* Brian Clevinger was on the receiving end of this when he published the [[http://www.nuklearpower.com/2008/12/11/episode-1070-what-were-you-expecting/ "ending"]] to ''WebComic/EightBitTheater''. He subscribes to the philosophy that the funniest jokes are on the audience (thus the bogus NoEnding). He expected a deluge of hate mail for that, but found he was on the receiving end of a tidal wave of ''compliments for writing the ''perfect'' ending to the comic''. Clevinger was very deeply upset by his audience's reaction.
** In other words, the Insult Backfire was [[InvertedTrope Compliment Backfire]].
** And of course, his character Black Mage would fit this trope perfectly as well:
-->'''Black Mage:''' Hi, we were talking back there in the magic shop.
-->'''White Mage:''' Ah, the morally bankrupt violent little man.
-->'''Black Mage:''' Exactly. Anyway, I wanted to ask you something.
* Happens a lot in ''WebComic/SomethingPositive''.
* ''WebComic/{{Weregeek}}'' character Joel always was [[ComedicSociopathy a bit of funny jerk]], so it should not be very surprising:
--> '''Abbie''': Dude!! That's... That's '''nefarious'''!
--> '''Joel''': Aww, thanks. You're making me blush!
* The expert {{Jerkass}} Mike, in [[http://www.shortpacked.com/blog/comic/book-4/07-the-tome-of-the-ages/mom/ this strip]] from ''[[Webcomic/WalkyVerse Shortpacked!]]'', encounters a customer who is utterly oblivious to Mike's repeated, and [[CrossesTheLineTwice increasingly vulgar]], attempts to insult his [[YourMom mother]].
* ''Webcomic/{{Misfile}}'''s Cassiel:
-->'''Rumisiel:''' Anyone ever tell you you're a bitch?
-->'''Cassiel:''' It was my class nickname in the yearbook. Ah... Memories...
* ''WebComic/{{Precocious}}'' features the inevitable student council election, narrowing down to Roddy versus Dionne. Roddy starts describing Dionne as 'a soulless beast with malicious intentions!' Dionne's rebuttal? A happy "It's true!".
* ''Webcomic/AndShineHeavenNow'':
** In the recent FanGirl invasion arc, a fangirl pounces on [[Literature/JeevesAndWooster Jeeves]], who proceeds to note that the fangirl's outfit leaves something to be desired. The fangirl's reaction?
--->'''Fangirl:''' ...wait, Jeeves hates my clothing! JEEVES HATES MY CLOTHING EVERYBODY! MY EXISTENCE HAS BEEN VALIDATED!
** Later...
--->'''Jeeves:''' All of you are clad in the most garish, unappealing costumes ever to have been assembled from colors not found in nature.\\
'''Fangirls:''' [[{{Squee}} WHEEEEEEEE OMG!]]\\
'''Alucard:''' [[InsultMisfire Hey!]]
* ''Webcomic/MegaTokyo'':
-->'''Miho:''' I wasn't aware the Tokyo police employed uneducated, paranoid, delusional foreign delinquents.\\
'''Largo:''' In my case, they made an exception.
* In ''Webcomic/YetAnotherFantasyGamerComic'', surface elves [[http://yafgc.net/comic/0077-clever-like-the-wolf/ mocks Wolf as a male warrior in a matriarchy]]. It ends in a BeatPanel with smug Wolf after he points he slept his way to his post.
* ''Webcomic/GirlGenius'':
** Moloch von Zinzer tries to be sarcastic with a homicidally insane automaton. This sort of [[http://www.girlgeniusonline.com/comic.php?date=20080627 falls short]].
** When the attacking dragon calls Franz an unholy monster, [[http://www.girlgeniusonline.com/comic.php?date=20121010 well...]]
* The variant occurs in ''Webcomic/KevinAndKell'', when Kevin ran for the school board position, R.L. confronted Kell about the press describing Herd Thinners as a "bloodthirsty pack of rapacious, slavering predators"...because they forgot to add "vicious" and "relentless" to the description. They have a reputation to maintain, after all.
* In ''Webcomic/{{Drowtales}}'', Asira'malika tells Zala'ess that "[[http://www.drowtales.com/mainarchive.php?sid=5781 you are so like your mother it makes me sick]]", but Zala'ess responds with thanks and says that it's an honor to be compared to the Val'Sharess. There are a few things going on here, first Zala'ess [[AmbitionIsEvil aspires to be the head of her clan]] and is more than willing to backstab her own family members to do it, and for extra irony [[spoiler:she killed her mother with her two sisters]].
* In ''Webcomic/{{Sinfest}}'', [[http://www.sinfest.net/archive_page.php?comicID=1837 Percy says his Yarny is marvelous and Pooch's Bally is so. . . so round]]. Pooch? Sniffs and is SoProudOfYou.
** [[http://www.sinfest.net/archive_page.php?comicID=4510 The Trike Girl speaks contemptuously of Milton's ladybot slave droids. Milton, a nerd and a devil, is so pleased that she knows of his work.]]
* Superbitch's name wasn't her original choice, but an insult by a blogger, she kind of liked it.
* Andrew Dobson, aka Tom Preston, creator of ''So...You're a Cartoonist?'' and the Brentalfloss comic, may have become the victim of the biggest insult backfire in webcomic history with his [[http://www.deviantart.com/art/SYAC-BINGO-476904719 BINGO-Strip]]. This one requires some explanation first: The comic in question is supposed to be one of his many, MANY TakeThatCritics works against people who can't stand him, where he lists of things that his detractors loves to bring up such as his past as [[OldShame Catty N]], his Encyclopedia Dramatica article, [[https://www.youtube.com/watch?v=rHjpDDqAuc0 The Forever Pandring]] video, his infamous [[http://knowyourmeme.com/photos/387662 Nintendo localization comic]], his tracing of Big Ben etc. There was just [[{{Understatement}} one tiny problem]] he did not take into consideration when uploading this comic: The vast majority of his fanbase had NO IDEA about ANY of these things! This led to hundreds of not thousands of his fans began asking for context and info and links about these things, which Andrew's detractors, critics and trolls were happy to provide. This, along with some controversial comics/journals about the highly volatile Gamergate scandal [[RuleOfCautiousEditingJudgment (which we shall not talk about here)]] and his personal "Samus Commishion"-scandal, led to Dobson not only [[BrokenPedestal losing a massive chunk of his fanbase]], having dozens of parodies and spoofs thrown his way on Website/DeviantArt (something that most people would not dare to do before), earning hundreds of more critics and Dobson permanently removing comments on almost all of his art-pieces.
* This exchange between Ally and Lisa at the end of Volume 3 of ''Webcomic/{{Sunstone}}'' as the two are teasing each other:
-->'''Ally''': Screw you.\\
'''Lisa'''(hopefully): When?
* In ''Webcomic/KillSixBillionDemons'', White Chain tells the [[OurAngelsAreDifferent thorn angel]] Juggernaut Star that they would never become like it. It [[http://killsixbilliondemons.com/comic/wielder-of-names-5-85/ tells them]] with infinite disdain that they couldn't if they tried.
[[/folder]]

[[folder:Web Original]]
* In ''WebVideo/ThereWillBeBrawl'', Luigi is outraged by Wario's [[ChronicBackstabbingDisorder latest betrayal...]]
-->'''Luigi:''' You greedy [[NWordPrivileges guido]] bastard!
-->'''Wario:''' That's [[spoiler: ''Honorary Deputy'']] guido, to you, now!
* The ''VideoGame/WorldOfWarcraft'' machinima ''Zinwrath'' has this exchange:
-->'''Kiljoy''': (sarcastically) Nice dress!
-->'''Zinwrath''': Damn right it's a nice dress! Brings out my girlish figure.
* ''WebVideo/EpicMealTime'' provides a meta example: the series' website proudly displays a link to [[AnimalWrongsGroup PETA lambasting them in typical fashion]] among its other links to (more favourable) press references, indicating they're proud of having pissed them off.
* Literature/WhateleyUniverse, when Jade has just proposed tormenting Nightbane (after Nightbane had a big run-in with Carmilla and her CombatTentacles):
-->'''Chaka''': Jade, you're a sick, sick girl.
-->'''Generator''': Thanks, Toni!
* Yahtzee of ''WebAnimation/ZeroPunctuation'' fame is well known for insulting various groups of people or a specific person when he reviews a game. In his review of ''VideoGame/QuantumConundrum'', he mentions that he went to the Steam forums to look for answers as to how to tweak the game's settings (the game didn't have an menu to do so) and saw one poster who was basically the walking stereotype of PC gamers; the poster said that if someone doesn't know how to modify the game's internal files or if their PC can't even run the game, then they are not a true PC gamer. The poster then goes on to say that he would be honored if Yahtzee insulted him. And thus he did.
* The ''BastardOperatorFromHell'' delights in being called, well, a bastard...
--> '''PFY:''' ''You bastard!''
--> '''BOFH:''' ''In the flesh, all [=WEPped=] up, making your life a misery!''
* From the [[http://www.youtube.com/watch?v=2JNnfS0d6ms trailer]] for the WebAnimation/YouTubePoop "Alan Under Fire":
-->'''[[VideoGame/TeamFortress2 BLU Soldier]]:''' You fight like a girl!\\
'''[[WesternAnimation/PhineasAndFerb Isabella]]:''' Thank you very much!
* In ''WebVideo/FalloutNukaBreak'' has the overweight Twig, a former resident of Vault 10, where being fat is the norm and skinnier people are bullied. As a result, anytime somebody tries to insult Twig for being fat, he takes it as a compliment.
* In ''Franchise/TheMuppets'' YouTube video "Food Fite", Creator/GordonRamsay snaps "You muppets!" at the characters. Walter in particular takes it as a compliment.
* ''WebAnimation/IfTheEmperorHadATextToSpeechDevice'': [[spoiler:Rogal Dorn]] is essentially impossible to insult, which comes in handy when the Emperor speaks offense as fluently as he does. He's SarcasmBlind to a ridiculous degree (because he simply won't consider the possibility people use it), so snark won't cut it. And if you outright call him an idiot?
-->''[[BluntYes I disagree]].''
** [[spoiler:It does bear mentioning that the one time an insult seemed to work, Rogal fired back with one ten times worse, shutting ''the Emperor'' up]].
* ''WebVideo/EpicRapBattlesOfHistory'':
** William Wallace does this ''three times'' in his battle against George Washington. When George points out that Wallace died before he was actually free, Wallace responds by painting his death as a HeroicSacrifice while [[{{Hypocrite}} George died in a comfy home owning slaves]]. When George makes fun of Wallace's CruelAndUnusualDeath, Wallace claims even if he was emasculated, eviscerated and beheaded he'd ''still'' be able to rip George's ass on the mike. Finally when George pokes fun at Scotland for being "only famous for golf and haggis", Wallace replies with this line:
-->Don't tee off with ''me'', laddy! If you ''held my balls'', you couldn't be my caddy!
* ''LetsPlay/{{Markiplier}}'' dealt with this when he played [[https://www.youtube.com/watch?v=454nQ2moufo Oh...Sir!! The Insult Simulator]] and had his CPU repeatedly say things that didn't sound even remotely insulting.
-->'''CPU''': Your maths teacher supports your country!\\
'''Markiplier''': Again, you're just saying really nice things!
* During WebVideo/TheYogscast's first session playing ''VideoGame/GoatSimulator'', Lewis wanted Simon (who is the one actually playing) to try for a double front-flip, which the game has up as its current suggested challenge. Then he realized that most of the challenges come in Easy, Normal, and Hard variants -- with the double flip being labeled "Flipping Normal" -- leading to this exchange.
-->'''Lewis:''' So now you've got the hang of that--\\
'''Simon:''' I've gotta do two of those...\\
'''Lewis:''' Yeah. And ideally three.\\
'''Simon:''' What do you mean, "ideally three"?\\
'''Lewis:''' Well, because Flipping Normal must be--\\
'''Simon:''' ''You're'' flipping normal.\\
'''Lewis:''' Thank you.\\
'''Simon:''' Welcome.
[[/folder]]

[[folder:Western Animation]]
* The poster for the [[{{Gorn}} ultraviolent]] movie ''Boogie el Aceitoso'' has the poster call Boogie sexist, racist and disgusting, and Boogie thanking the poster for the compliment.
* In the WesternAnimation/BugsBunny cartoon "Devil May Hare", Bugs tries to shoo away a fawn by warning it about the Tasmanian Devil, not realizing that the latter is [[RightBehindMe right behind him]]:
-->'''Bugs:''' He's a mean, vicious, nasty, no-good, baggy-eyed, marble-headed ignoramorous. He's a stupid... (turning and seeing Taz) Eyee...
-->'''Taz:''' Flattery'll get you nowhere.
* In one old WesternAnimation/PorkyPig cartoon where Porky portrays the Pied Piper and his foil is a cat (who's upset at the rats being gone) Porky experiences something similar to the ''ComicStrip/BeetleBailey'' example above:
-->'''Cat:''' Ah, your sister smokes corn silk!
-->'''Porky:''' My sister doesn't smoke corn silk. She works in a butcher shop and smokes hams.
** And in the ''next'' scene:
-->'''Cat:''' Ah, your brother blows bubble gum!
-->'''Porky:''' It's amazing how much he knows about my family.
* Inverted in ''WesternAnimation/{{Futurama}}'' Bender is ''trying'' to compliment a fellow soldier ([[SweetPollyOliver Leela in disguise]]), but doesn't quite grasp the concept:
-->'''Bender:''' You hard fightin', hard fartin', ugly, ugly, son of a...
-->'''Leela:''' Stop, stop flattering me!
** Also used by Fry when trying to defend himself and his friends who felt insulted from Leela's new boyfriend dislike of abnormality:
-->'''Fry:''' Zoidberg is a horrible monster who smells like he eats garbage, and does!
-->'''Zoidberg:''' Damn straight!!!
** "Why Must I Be a Crustacean in Love?" is ''chock'' full of these.
-->'''Dr. Zoidberg''': How do I look?
-->'''Bender''': Like whale barf.
-->'''Dr. Zoidberg''': Then the illusion is complete.

-->'''Dr. Zoidberg''': You seem malnourished. Are you suffering from internal parasites?
-->'''Edna''': Why, yes! Thanks for noticing!
** That one's a bit of a subversion, as it actually ''was'' intended as a compliment; Fry had advised Zoidberg to tell Edna she looked thin.
-->'''Fry''': I'm flattered, really. If I was gonna do it with a big freaky mud bug, you'd be way up the list.
-->'''Edna''': Hush, you romantic fool.
** Let's not forget when Leela tried to explain to Zapp Brannigan why she slept with him:
-->'''Leela''': For a split second, my common sense was overwhelmed by pity.
-->'''Zapp''': A split second is all it takes.
** The new pizza shop opened by aliens suffers this as well.
-->'''Leela''': I don't mean to offend you but this pizza tastes like vomit.
-->'''Aliens''': Thank you!
-->'''Leela''': Um... actually, I meant to offend you a little...
* ''WesternAnimation/AvatarTheLastAirbender'' used this with a non-villainous, but rather crazy, old herbalist in "[[Recap/AvatarTheLastAirbenderTheBlueSpirit The Blue Spirit]]":
-->'''Aang:''' ...You're insane, aren't you.
-->'''Herbalist:''' That's ''riiight''...
** During "[[Recap/AvatarTheLastAirbenderTheBeach The Beach]]", Zuko, Mai, Azula and Ty Lee end up spilling forth all their emotional baggage to one another. Azula chides Ty Lee for having run away to join a circus (even calling her a circus freak). Ty Lee, who is the youngest of six ''identical'' siblings immediately retorts that it was a way of finding her own identity, and that "Circus freak is a ''compliment!"''
** And then there was the lovely little [[CainAndAbel family reunion]] between Zuko and his baby sister:
--->'''Zuko''': ''You lied to me!''
--->'''Azula''': ''(smugly)'' Like I've never done ''that'' before.
** Probably the best use of this occurs during the Day of Black Sun invasion. When [[CallingTheOldManOut Zuko confronts Ozai]], this is part of the exchange:
---> '''Zuko''': We've [the Fire Nation] created an era of fear in the world, and if we don't want the world to destroy itself, we need to replace it with an era of peace, and kindness.
---> '''Ozai''': [laughing dismisively] Your uncle has gotten to you, hasn't he?
---> '''Zuko''': [smiles] Yes, he has.
** Another example in "The Ember Island Players":
--->'''Toph''': It's obvious that the playwright did his research. I know it must hurt but what you're seeing up there on that stage is the truth.
--->'''Later''':
--->'''Toph''': ''[Hearing her voice actor]]'' Wait a minute, I sound like...a guy. A really buff guy.
--->'''Katara''': ''[Attempts to make fun of her]'' Well Toph, what you hear up there is the truth. It hurts, doesn't it?
--->'''Toph''': ''[Smiles]'' Are you kidding me? I wouldn't have cast it any other way!
** In ''WesternAnimation/TheLegendOfKorra'', much like in the herbalist example above:
---> '''Bataar Jr:''' YoureInsane\\
'''Varrick:''' [[MadScientist You knew that when you hired me!]]
* In ''WesternAnimation/TheSpectacularSpiderMan'':
-->'''Rhino:''' (''while chasing Spider-Man'') You like being hunted, freak?!\\
'''Spider-Man:''' Would you ''please'' look who's talking?\\
'''Rhino:''' Oh, I may be a freak, but I'm not a ''coward''!
* Probably done more than once in ''WesternAnimation/TheSimpsons,'' but this example stands out. When Bart was working for money in order to save up for something, he worked at a barber shop. He gets his pay and it's hair instead of money. Bart asks the barber about that and asks if the barber's crazy, and the barber smiles widely and nods, also laughing in a creepy way as a disturbed Bart backs out of the barber shop.
** From another episode:
--> '''Homer:''' Hey, Flanders, you stink!\\
'''Flanders:''' (''cheerfully'') Oops. Thanks for the nose-news. I'd better cancel that dinner party tonight.
** In early episodes of the series (and merchandise related to the show), Bart replied to accusation that he was an "underachiever" by saying he was "proud of it". This was lampshaded in a much later episode (after his antics in many seasons made it clear that he was anything but), when he read his permanent record at Springfield Elementary:
-->'''Bart:''' (''reading'') "Underachiever and proud of it"? Man, how old is this thing?
** Martin Prince, competing with Bart to become class president, put up a campaign poster with the slogan "A Vote for Bart is a Vote for Anarchy!". Bart of course put up another poster with the same slogan.
** Upon seeing Bart in his pajamas, this attempt to capitalize on the situation by Jimbo quite conclusively backfired.
-->'''Jimbo:''' ''(mockingly)'' Nice [=PJs=] Simpson. Did [[YourMom your mommy]] buy them for ya?\\
'''Bart:''' Of course she did. Who else would have?\\
'''Jimbo:''' ''({{beat}})'' All right Simpson. You win this round.
** And another between Ned and Homer in "Hurricane Neddy":
-->'''Ned Flanders:''' Homer... you are the worst human being I have '''ever''' met.
-->'''Homer Simpson:''' [[ComicallyMissingThePoint Hey, I got off pretty easy.]]
** Later in "Hurricane Neddy", Homer and Ned's roles were reversed.
-->'''Homer Simpson''': That's it, you just can't insult this guy. You call him a moron and he just sits there, grinning moronly.
** In "Three Men and a Comic Book" Bart works his ass off for Mrs. Glick to earn enough money to buy the first issue of Radioactive Man. After doing all his hard work upon pay day she gives him two quarters.
-->'''Mrs. Glick:''' "Bart... you didn't say 'thank you.'"
-->'''Bart:''' "Listen lady, I can leave without screaming, I can leave without saying a bad word, but there is ''no way'' I'm saying 'thank you'!"
-->'''Mrs. Glick:''' "You're welcome!"
** In "A Star is Burns":
--->'''Rainer:''' The film is just me in front of a brick wall for an hour and a half. It cost $80 million.\\
'''Jay:''' ''(contemptuous)'' How do you sleep at night?\\
'''Rainer:''' On top of a pile of money with many beautiful ladies.\\
'''Jay:''' Just asking. Yeesh!\\
''(Long after the interview, Rainer Wolfcastle prepares to shoot Jay on the street, [[DelayedReaction having just realised he's been insulted]] and made him look bad. Jay distracts Wolfcastle by telling him his shoes are untied and grabs a taxi. Hours later, Wolfcastle realises he's wearing loafers.)''
*** Later, a female viewer commented on how beautiful Barney's movie was. Barney was sitting next to her and thanked you. She was then disgusted by him.
--->'''Woman:''' Eww! Did something crawl into your mouth and die?\\
'''Barney:''' It didn't die.\\
''[The woman's eyes widened.]''
** Homer writes a song about how much Ned Flanders sucks, which turns into a huge hit. During the musical montage, we see that even ''Flanders'' loves the song and his sons scream in joy when the song describes them as "his creepy offspring".
** In ''Bart's Girlfriend'':
--->'''Bart''': Jessica, you're very beautiful, but you're not very nice.
--->'''Jessica''': Well, duh.
* And ''WesternAnimation/JusticeLeague'' had the following exchange between the time-travelling Comicbook/{{Superman}} and ComicBook/VandalSavage, now a few thousand years older and the last human left, stuck on a [[AfterTheEnd barren and ruined earth]] for all eternity:
-->'''Superman:''' [[YoureInsane You're]] ''[[YoureInsane insane]]''.
-->'''Vandal Savage:''' ...[[TheMadHatter True]]. But that doesn't mean I'm not good company. Say, you want to [[HoYay come over to my place?]]
-->'''Superman:''' [[VisibleSilence ...]]
-->'''Vandal Savage:''' Like you have anything ''better'' to do.
* ''WesternAnimation/SupermanTheAnimatedSeries'', episode "Girls' Night Out". Comicbook/{{Batgirl}} and Comicbook/{{Supergirl}} fight Livewire, Poison Ivy, and Comicbook/HarleyQuinn. Harley rescues Livewire by ''spraying her with water''. Livewire gets up and grabs Harley, preparing to fry her:
-->'''Livewire:''' [[YoureInsane Are you]] ''[[YoureInsane outta your mind?!]]''
-->'''Harley Quinn:''' <thinks hard for several seconds, then smiles broadly> Yes!
* [[RunningGag Just one]] example from ''Series/TheSuperMarioBrosSuperShow'':
-->'''Mario:''' Koopa, you're the meanest, ugliest lizard that ever slimed its way across Cramalot!
-->'''Bowser:''' Flattery will get you nowhere.
** And from ''WesternAnimation/TheAdventuresOfSuperMarioBros3'':
-->'''Peach:''' I should have known never to trust you!
-->'''Mario:''' Yeah, once a sewer-breath slime wagon, ''always'' a sewer-breath slime wagon!
-->'''Koopa:''' How nice of you to say so!
* ''WesternAnimation/DarkwingDuck'':
-->'''[=GizmoDuck=]''': I still think [[AntiHero your crime fighting style]] is [[AddedAlliterativeAppeal disreputable, disturbed, and possibly devious]].
-->'''Darkwing''': Well, from you, that's a compliment.
* Used in an episode of ''WesternAnimation/SushiPack'' that introduces Sir Darkly, the "[[EnemyToAllLivingThings source of all sadness in the world]]."
-->"Some people call me a jinx. That's so nice of them."
* ''WesternAnimation/TheFairlyOddparents'':
-->'''Wanda''': You evil little boy!
-->'''Remy''': Why thank you.
** Done again in ''Abra-Catastrophe'', with Timmy's mother calling out on Crocker:
-->'''Timmy's Mom''': You great evil monster!
-->'''Crocker''': Thank you!
** Also:
-->'''Timmy''': You are the absolute worst human being on Earth!
-->'''Vicky''': Thank you.
* Happens on ''WesternAnimation/DuckTales'' after Glomgold previously accused Scrooge of being "too soft":
-->'''Flintheart Glomgold:''' You're a low-down, ruthless rat!
-->'''Scrooge:''' What can I say, Glomgold? You bring out the best in me.
* ''WesternAnimation/BeastWars'' gives us this exchange:
-->'''Rattrap:''' You're nothin' but a schemin' snake-in-the-grass!\\
'''Starscream:''' Flattery will get you flattened, vermin.
** Also a version where a genuine complement is basically taken as a backfired insult:
-->'''Blackarachnia:''' What are you looking at?\\
'''Silverbolt:''' That star. It's a planet really. It's Venus. It reminds me of you.\\
'''Blackarachnia:''' Dark, hot, deadly, and poisonous? You're sweet.\\
'''Silverbolt:''' No, wait. That's not what I meant...
** From "Other Victories":
-->'''Tigerhawk:''' (To [[MadScientist Tarantulas]]) You're ''insane.''
-->'''Tarantulas:''' So they say! (laugh/jibberish combo)
* ''WesternAnimation/WinxClub'' gives us this:
-->'''Mirta:''' You're mean!\\
'''Icy:''' Mean? Try diabolical!
* ''WesternAnimation/AdventuresOfTheGummiBears'':
-->'''Grammi:''' The Gummis will stop you yet, you-- you evil, monstrous villain!\\
'''Igthorn:''' <clasps hands in joy> Why, thank you!
** Also:
-->'''Gruffi:''' Let us out of here you big baboons!
-->'''Ogre:''' Flattery get you nowhere.
* In ''MakingFiends'', all of Vendetta's attempts to insult Charlotte ends up like this due to the latter being [[TheDitz a massive, massive, ditz]].
--> '''Vendetta:''' * while pretending to be Charlotte in mockery* Tee-hee, I would like a stupid puppy! \\
'''Charlotte:''' * [[RightBehindMe appears from behind Vendetta]]* So would I!
* ''WesternAnimation/JimmyTwoShoes'':
-->'''Beezy''': What kind of heartless monster could design such a horrible place?\\
'''Heloise''': (coyly) [[RightInFrontOfMe That would be me, thank you]].
** And again in the SuperheroEpisode.
--->'''Jimmy''': What kind of twisted...\\
'''Beezy''':...monstrous...\\
'''Jimmy''':...horrible...\\
'''Beezy''':...evil creature...\\
'''Jimmy''':...is capable of such a thing?\\
'''Heloise''': (still coyly) Oh, stop it, you're embarrassing me.
* As mentioned above in the film section, ''WesternAnimation/RockyAndBullwinkle'' was full of this, due to Boris and Natasha's GoodIsBadAndBadIsGood mentality.
---> '''Narrator''': Yes, unbelievable though it may seem, the box top counterfeiter was really Boris Badenov, that notorious No-Goodnik, that Venal villain, that delinquent demon, that...\\
'''Boris Badenov''': Is no use. Flattery will get you nowhere.
* ''WesternAnimation/CodenameKidsNextDoor'':Ma
--> '''Numbuh 1:''' "You're despicable!"
--> '''Delightful Children:''' "Thank you, Nigel."
* The page quote is from ''WesternAnimation/SonicTheHedgehog'', namely from "Super Sonic" when Bunnie was trying to free Sally, then being shot, with a paralyzing ray, by a robot, at Robotnik's orders.
** Similarly, in "Blast To The Past", when Robotnik was referred to as Julian:
-->'''Sir Charles''': You are pure scum, Julian.
-->'''Julian''': Why thank you.
* Dr. Drakken from ''WesternAnimation/KimPossible'' [[NoSuchThingAsBadPublicity prefers negative attention to no attention at all]]:
-->'''[=DNAmy=]:''' You are the biggest meanie in the whole wide world!
-->'''Drakken:''' A-ha! You ''have'' heard of me!
** When Kim tries to zing Monkey Fist in "Oh No! Yono!" she accidentally reveals that Ron's sister, Hana, is "The Han" Monkey Fist is looking for. When he realizes this, he slaps his forehead and realizes "How blind I've been!"
* In ''WesternAnimation/BatmanBeyond'' there was this on between Barbara Gordan and Shriek over the phone, after Shriek made a ransom demand.
-->'''Gordon:''' [[YoureInsane You're insane...]]
-->'''Shriek:''' Duh. ''(Hangs up.)''
* Also a fantastic moment in ''WesternAnimation/DannyPhantom'' after BumblingDad Jack defeated Vlad Plasmius.
-->'''Vlad''': [[ThisCannotBe It's not possible!]] You're an idiot! An idiot!
-->'''Jack''': Maybe so. But I'm the idiot who beat ''you''.
** Another episode has one during the pretend fight between Danny and Jazz.
--> '''Jazz''': You're ''toast''!
--> '''Danny''': Oh yeah? You and what toaster? [''Jazz punches Danny.'']
* One episode of ''WesternAnimation/BatmanTheAnimatedSeries'' had DemonicDummy Scarface thinking that there was a traitor in his gang who was selling them out to the cops. DumbMuscle Rhino tries to prove his loyalty:
-->'''Rhino''': It ain't me, boss!
-->'''Scarface''': I know it aint you, Rhino! You're too stupid to be a mole!
-->'''Rhino''': Gee, thanks boss!
** In "Beware the Creeper," the as-yet unnamed Creeper confronts SelfDemonstrating/TheJoker's henchmen:
-->'''Henchman''': We don't know nothing about no Joker, creep!
-->'''Pre-Creeper''': Creep? CREEP? ... I like it! My new name - the Creep! No, wait, too negative...
** In "The Terrible Trio", we get this exchange between [[UpperClassTwit Warren Lawford]] and Bruce Wayne:
-->'''Warren''': "Thanks, Kevin"? [[NiceToTheWaiter Awfully chummy with the help, Bruce]]. Do you thank the garbage man for picking up your trash?
-->'''Bruce''': If I happen to run into him.
* An example from the 'proud nerd' category pops up in ''WesternAnimation/{{Freakazoid}}'':
-->'''Freakazoid:''' You really have no life, do you?
-->'''FanBoy:''' [proudly] No, sir!
* Done in one episode of ''WesternAnimation/EarthwormJim'' (in which Psycrow and Professor Monkey-For-a-Head steal Jim's suit), though instead of being flattered, it just leaves Jim confused:
-->'''Psycrow:''' Face your doom, spineless worm-thingy!\\
'''Jim:''' Was that supposed to be an insult? I really don't have a spine, you know...
* Happens in the ''WesternAnimation/CodeLyoko'' episode "XANA's Kiss". Odd is having his ass handed to him by a polymorphic clone that keeps changing shape, currently assuming Jim's appearance. Odd tells it, "Hey, X.A.N.A., if you're going to keep changing appearances like that, do me a favor and turn into a wimp next time." XANA's response? He has it turn into a duplicate of Odd. Of course, being the DeadpanSnarker he is, Odd quickly comes up with a witty comeback to that: "Oh, no. Not him. I know his kind. Small, but tough as nails." (Unfortunately, he's right. It starts to pummel him even worse.)
* ''WesternAnimation/InvaderZim''
-->'''Zim''': (To Tak) You're a worse pilot than I am! ({{Beat}}) Wait a minute...
* Happens a lot in ''WesternAnimation/{{Daria}}'', mainly because most of the people that [[SnarkKnight Daria]] insults [[DoesNotUnderstandSarcasm do not understand sarcasm]]. Here's one notable example with Quinn, though:
--> '''Daria''': "Sometimes your shallowness is so much, it actually has depth."
--> '''Quinn''': "Thanks!"
* In ''WesternAnimation/SouthPark'' Stan and Kyle regularly tell Cartman he's a most unpleasant person for his selfish, manipulative schemes. He doesn't accept it OR deny it - he doesn't ''care''. It bounces right off him.
** In a non-show example, when Trey Parker and Matt Stone read that a critic called South Park "a badly animated cartoon with nothing but fart jokes for 20 minutes" they thought it was gold and created [[ShowWithinAShow Terrance & Phillip]].
* In Disney's ''WesternAnimation/TheLegendOfTarzan'', after Queen La has killed some of her Leopard Men...
--> '''Jane:''' You wretched woman!
--> '''La:''' It's too late for compliments my dear.
* This happens quite a bit to Pinkie Pie in ''WesternAnimation/MyLittlePonyFriendshipIsMagic''. Here's an example from "A Friend In Deed":
--> '''Cranky Doodle Donkey:''' This was a ''special'' friend.
--> '''Pinkie Pie:''' Like me?
--> '''Cranky Doodle Donkey:''' No, kid, you're ''extra'' special. *rolls eyes*
--> '''Pinkie Pie:''' (to herself) Yes! I'm in!
** And again in "A Canterlot Wedding, Part 1"
--> '''Pinkie Pie:''' Okay, let me see: We've been over the games, the dances...I think this reception is gonna be perfect! Don't you?
--> '''Princess Cadence [[spoiler: really Queen Chrysalis]]''' Perfect...if we were celebrating a six-year-old's birthday party!
--> '''Pinkie Pie:''' *gasp* Thank you!!!
* In ''[[WesternAnimation/TeenageMutantNinjaTurtles2012 Teenage Mutant Ninja Turtles]]'' (2012), Raphael rips the arm off a Kraang robot and uses it to bar the door. Upon seeing the shocked expressions of his teamates...
-->'''Raphael:''' What?\\
'''Leonardo:''' You are seriously twisted.\\
'''Raphael:''' Thanks!
* Happens a lot in ''WesternAnimation/TheTick''. One of the best examples:
-->'''Barry:''' Where's the jerk who calls himself the Tick?!\\
'''Tick:''' I am that jerk.
* The ''WesternAnimation/WackyRaces'' episode "Rhode Island Road Race" had the narrator call Dick Dastardly "the Dracula of the drag strip":
-->'''Dastardly:''' I resent that remark!
-->'''Narrator:''' But do you deny it?
-->'''Dastardly:''' No, I just resent it!
* In ''WesternAnimation/{{Gravity Falls}}''
** When [[AlphaBitch Pacifica Northwest]] says that Mabel "sounds like a fat old lady's name!"
--> '''Mabel''': (grins) I'll take that as a compliment!
** This conversation between Gideon and Bill Cipher (after Bill hands Gideon a pile of teeth he just yanked out of a passing deer):
--->'''Gideon''': '''AAAH!'' YoureInsane
--->'''Bill''': Sure I am! What's your point?
** This exchange between Ford and Bill;
--->'''Ford:''' You're insane if you think I'll help you!\\
'''Bill:''' Ha! Ha! Ha! I'm insane either way, brainiac!
* WesternAnimation/CelebrityDeathmatch pulled one of these when Creator/VinceMcMahon challenged ''{{Stone Cold Steve Austin}}'' [[TooDumbToLive of all people to a death match.]]
-->'''Stone Cold''': ...So I stunned [=McMahon=]'s sorry ass. [[CatchPhrase And that's the bottom line.]]
--> '''Vince''' (angrily): Stone Cold, who the hell do you think you are? You dare to disparage ME? You're nothing but a foul-mouthed, beer-swilling sonuvabitch!
--> '''Stone Cold''': Hell Vince, I appreciate the compliments, and right after I finish this beverage, I'm gonna knock that damn toupee off that stupid little head of yours [[AssShove and shove it]] [[CurseCutShort right up...]]
* ''WesternAnimation/TUFFPuppy'' has it in "Diary of a Mad Cat":
-->'''Dudley''': What's this word next to my name?
-->'''Kitty''': Nincompoop.
-->'''Dudley''': Does that mean handsome?
* In one episode of ''WesternAnimation/TeenageMutantNinjaTurtles1987'' Shredder has taken April hostage and is making his get away he notices the turtles coming after him on motorized skateboards, he then sends a missile after them which they avoid we then get this exchange:
-->'''Shredder''': By now they're nothing more than chunks of turtle meat splattered on the sewer walls!
-->'''April''': Shredder, you're fiendishly inhuman!
-->'''Shredder''': Thank you!
* ''WesternAnimation/{{Aladdin}}'' TV series episode "The Prophet Motive'' where Aladdin and co. confront Abis Mal after he steals Carpet. Abis Mal just shrugs the insult off and tells Haroud to write it down to remind him to use it against Aladdin.
-->'''Aladdin''': You won't get away with this, you filthy jackal!\\
'''Abis Mal''': Ooo! "Filthy jackal!" Haroud, write that one down!
* In the ''WesternAnimation/SpongebobSquarepants'' episode "One Krabs' Trash", Mr. Krabs tries to get back a rare novelty hat from Spongebob.
-->'''Mr. Krabs:''' I didn't want to say this in front of Patrick, but that hat makes you look like a girl.\\
'''[[CloudCuckoolander Spongebob]]:''' Am I a ''pretty'' girl?
[[/folder]]

[[folder:Real Life]]
* Notable transgender athlete Caitlyn Jenner was mocked online after winning a "bravery" award, with one common memetic image showing a picture of a WWII soldier as an example of "actual" brave people. Unfortunately, when the source of the picture was checked, it turned out to be a model made therapeutically by a guy who'd been beaten up and nearly killed by five guys outside a bar. Why was he beaten up? [[http://www.rawstory.com/2015/06/man-learns-amazing-lesson-in-irony-after-mocking-caitlyn-jenners-bravery-in-viral-facebook-post/ Take a wild guess]].
* Post-Civil War America suffered from a rash of corrupt Republicans in the White House and corrupt Democrats in the cities. Cartoonist Thomas Nast was so disgusted he drew cartoons portraying Republicans as giant elephants fat on their embezzled dollars and Democrats as stubborn donkeys. Over the years, the animals became the two parties' [[AppropriatedAppellation unofficial mascots]] and have lost all negative connotations.
** The use of the donkey for Democrats as an insult goes back a little further than this, to the 1820s and 1830s. Back then, the opposing party, the Whigs, used the donkey label as an insult, because, to their largely urban voting base, the donkey was a comic figure, associated with stupidity (hence words like "jackass", "dumbass", and "asinine", originating when "ass" still referred to donkeys in the US). This backfired because the donkey was actually a very useful, dependable animal, particularly for farmers -- then the Democrats' major voting base.
* In its early days, Long Beach State University's baseball team was called "dirtbags" because financial circumstances forced it to practice on an all-dirt infield. The insult was re-purposed to be a reflection of hard work and hard-nosed play. It is now an unofficial nickname for the (highly successful) team.
* When a critic of the Catholic Church says things like "the Catholic Church has not changed in 2000 years and is completely out-of-touch with the world," it's supposed to be an insult. Except that many Catholics take that as a compliment, since it means that the Church has remained faithful to the original teaching of her Lord for 2000 years and has managed to not be corrupted by the world.
* Other RealLife examples include labels such as Gothic, Baroque, Impressionist, Christian, Methodist, Mormon, Puritan, Fauvist, Cubist, and Prime Minister. They all started out as insults but were adopted by the targets as their own.
** Similarly, the pretty much universal "Tory" for British Conservatives originally meant something like "Papist Irish Bandit". The less well known today, but still embraced "Whig" for a Liberal meant "Puritan Scots Pleb".
** "Puritan" was also an insult to begin with, then was accepted by those it targeted. And now is [[CyclicTrope back to being an insult again]], thanks to Creator/HLMencken's success in equating it with "uptight, no-fun moralizer." The label is actually kind of unfair, since relatively few Americans nowadays profess the Congregationalist or Calvinist brand of the Christian faith. (unless you're unfortunate enough to reside in the Grand Rapids, Michigan area)
** Modern-day Baptists are descendants of a sect derisively labeled "anabaptists", or re-baptizers, by the Catholics. This was due to their rejection of the practice of infant baptism, thus requiring any converts from Catholicism to be baptized again.
** Baroque still retains its negative meaning, though, and has even expanded it beyond architecture metaphorically.
** Transcendentalism was so named because detractors claimed that its followers transcended sanity and reason.
** The different schools of Communism/Socialism. Marxism was originally "scientific socialism" (as opposed to Christian socialism) and was later adopted by many marxists. Same went with [[UsefulNotes/JosefStalin Stalinism]] and [[UsefulNotes/LeonTrotsky Trotskyism]]. Stalin labeled himself a "Marxist-Leninist" with Trotsky calling his supporters "Stalinists". Stalin called Trotsky's supporters "trotskyists" while Trotsky called himself a "Bolshevik-Leninist".
* The origin of the word "Yankee" is not certain, but some believe that it comes from a Dutch word meaning "hick or "rube." Americans eventually adopted it as an inoffensive word to refer to themselves before it got mixed up in UsefulNotes/TheAmericanCivilWar and became polarizing again. In an inversion of the trope, many foreigners still use it or the shortened "yank" as a generic word for Americans, though [[DeepSouth some Americans]] might take it as an insult for reasons quite unrelated to its original offensiveness.
* When around 250 Dutch nobles presented a list of grievances to the Spanish ruler of the Netherlands, one of her councillors expressed surprise that she was worried about "these beggars" (''ces gueux'')[[note]]French was the court language across Europe at the time[[/note]], which became ''geuzen'' in Dutch. Less than a decade later, the ''watergeuzen'' (Water Beggars) had proceeded to seize several key cities in the north, raid several Spanish fleets, and set off a full-scale religious and political rebellion against the Spanish crown that would last eighty years before ending in Dutch independence.
** Thanks to this incident, Insult Backfire has its own word in Dutch: ''geuzennaam'': "beggar's name", which is used to indicate reappropriations such as these.
* Historically, new but unpopular scientific ideas were given pejorative names by the people intent on adhering to the ''status quo'', and then happily adopted by the people proposing the new idea. Many terms most of us have heard in school came about that way, such as imaginary numbers or pathological cases.
** That is also how the Big Bang was named. The term was coined by Fred Hoyle, a proponent of the competing steady-state hypothesis.
** Similarly, Schrödinger's Cat was originally supposed to demonstrate how absurd the Copenhagen Interpretation was.
** Likewise, the Mpemba Effect (that under certain circumstances warmer water will freeze before colder water) was originally a pejorative term.
** There are also the lesser known ''ideal numbers'', which were later just called ''ideals''.
** Irrational numbers are [[AvertedTrope not an example]], however. In this case "irrational" is not a pejorative; it is a literal description: "not expressible as a ratio".
*** Imaginary numbers, on the other hand, are a straight example.
* ''Black'' was traditionally a derogatory phrase when applied to African-Americans, with "Negro" regarded as the more proper and acceptable term. This was more or less inverted in the 1960s.
** The innocuous usage of variants of "nigger" by African-Americans appears to have this trope's intent.
* The word ''queer'', once an insult leveled against homosexuals, has largely been adopted by the community for self-description.
-->'''[[WesternAnimation/TheSimpsons Homer Simpson]]:''' Yeah, and that's another thing! I resent you people using that word! That's ''our'' word for making fun of ''you''! We ''need'' it!
** Similarly, many gay women choose the word "dyke" as self-definition and find "lesbian" an insulting or dirty word. Similar examples exist in various languages.
** Creator/EllenDeGeneres initially preferred to called a "gay woman" rather than "lesbian", as she considered the latter term at the time to be unintentionally alienating to straight people, and, more simply, didn't like the way it sounded to the ear.
** Elio Di Rupo, Prime Minister of UsefulNotes/{{Belgium}} 2011-present, is openly gay. He spontaneously came out in 1996 (he was at the time a Vice-Prime Minister and a member of the federal and Wallonian Cabinets), he was being hounded by journalists in the street. When he heard one of them yelling "People are saying you're homosexual!", he turned on his heels and snapped "Yes, so what?" Doubles as a CrowningMomentOfAwesome.
** The pink and black triangles were initially the identification symbols for gay prisoners at Nazi concentration camps.
* ''Redneck'', though still mainly used pejoratively, has increasingly been embraced as a proud self-identifier in recent years (as in Gretchen Wilson's country hit "Redneck Woman", for example). The "You Might Be a Redneck" jokes made famous by JeffFoxworthy probably contributed to this as the jokes were based around showing how similar other people can be to "Rednecks".
** Amusingly, it was originally an endearing term. Some reporter back at the turn of the 20th century coined this term when describing them because of the red bandanas they wore on their necks coming to fight in court for their right to form worker unions.
* In UsefulNotes/WorldWarII, where General Rommel called the Australian soldiers in Libya 'the rats of Tobruk' (Tobruk being a location in the east of Libya). Guess what nickname the Australian soldiers wore as a badge of pride...
** The source of the term was actually the Nazi broadcaster [[http://en.wikipedia.org/wiki/Lord_Haw-Haw Lord Haw-Haw]], mocking the Aussies defences as 'rat holes'. He also named the 'Scrap iron Flotilla', who kept the garisson supplied, in a similar fashion; his success as a propagandist generally left something to be desired.
* During the Height of the Jack Thompson phenomenon, Mr. Thompson started labeling people who played video games "Pixelantes". Needless to say, it didn't take long before the T-shirts emblazoned with "I'm a Pixelante" started showing up.
* An interview with the famous liberal psychologist Karl Menninger on the ''[=NewsHour=]'' ended with the question "Does it bother you when you're called a bleeding heart"? He responded, "Not in the least. I'm flattered."
** On the other side of the aisle, there are conservatives who have proudly adopted the label of the "[[http://en.wikipedia.org/wiki/Vast_right-wing_conspiracy vast right-wing conspiracy]]," a label originally applied to conservatives by then-First Lady Hillary Clinton as an insult.
* Have you self-identified as a pirate lately due to your habit of downloading illegal files on the internet? Thank the RIAA; they dredged that label out of the bins of history to try and tar the public perception of copyright infringers. People wanting to be called pirates now include political parties in several European states. Seriously, who ''wouldn't'' want to be called a pirate?
** The revival of this term goes back at least to 1964, when the pop-music boom in Britain was just starting but on the BBC, which had the monopoly on radio, fans were lucky if they got an hour a day. Hence to fill this gap in the market, numerous unlicenced commercial stations set up in international waters just off the British coast; it's probably the combination of maritime+dodgy that caused them to be dubbed "pirate" stations, although the term was also used in a non-marine context in the 1967 "psychedelic SF" novel ''The Probability Pad''.
* "Geek" has undergone a long history. Initially used to refer to a carny sideshow act, (The connotation of an expert in a very limited field, such as chasing chickens) then used insultingly to refer to intelligent but obsessed people. That is until geeks, like pretty much everyone else in this section, took the insult and started wearing it as a badge of honor. These days, magazines throw terms like 'geek chic' around without even the slightest tinge of irony. Ditto with "nerd."
** ''It's not too hard to figure out, you see it everyday; And those that were the farthest out have gone the other way; You see them on the freeway, It don't look like a lot of fun; But don't you try to fight it--"An idea who's time has come." Don't tell me that I'm crazy, don't tell me I'm nowhere: Take it from me--It's hip to be a square!''--Huey Lewis (and the News)
** Taken to the extreme with Geek Pride Day (May 25), originally a day for the Spanish ''friki''.
* There is a button from the early '70s that says "Hi. I'm an effete, impudent intellectual snob", a reference to VP Spiro Agnew's claim that the antiwar movement was led by an "effete corps of impudent snobs."
* In the 1994 Gubernatorial race in Minnesota, the Democratic-Farmer-Labor party put out a campaign advertisement excoriating the obstructionism of Republican then-governor Arne Carlson, set to a strangely upbeat and peppy tune. "That Darn Arne!" became more popular among Carlson's supporters than among his opponents, and he cruised to victory over [=DFLer=] John Marty in the general election.
* Many Conservative attacks to Liberal Cities/Institutions have been adopted as well. "The People's Republic of Boulder/Austin/Santa Monica/Seattle" "Berzerkley" (The University of California-Berkeley), "Moscow on the Mississippi" (Minneapolis, Minnesota or specifically the University of Minnesota), "Mad City" (Madison, Wisconsin), and so on.
** [[http://en.wikipedia.org/wiki/Rhode_Island Rogue's Island!]]
** In Ithaca, NY, we're "Ten Square Miles Surrounded By Reality." Cornell students were once called "Heathens on the Hill."
** Heck, in Cambridge, Massachusetts, you can buy stickers practically anywhere that say "The People's Republic of Cambridge."
* When the New Zealand rugby team toured England in the early 20th century, an English newspaper commented negatively on their "somber all-black outfits". They have been known as the All Blacks ever since.
* When Jon Stewart appeared on ''Series/TheOReillyFactor'', O'Reilly claimed that 87% of ''[[Series/TheDailyShow Daily Show]]'' fans were intoxicated while watching and repeatedly referred to them as "stoned slackers". The fans adopted it as a {{Fan Community Nickname|s}} and now there are "I'm one of Jon's stoned slackers" T-shirts.
* In UsefulNotes/AustralianRulesFootball, North Melbourne were nicknamed the "Shinboners" due to their reputation for kicking opposition players in the shins. Their fans proudly adopted the name.
** Geelong's nickname of the Cats came from a story about a black cat crossing the ground, and Geelong winning the match.
** In American sports, many teams on both the professional and Collegiate level received their nicknames this way. For example: the Pittsburgh Pirates received their name after they "pirated" a player from the folding Player's League, the Philadelphia (now Oakland) Athletics mascot became an elephant after Giants Manager John [=McGraw=] called Connie Mack's team and the new American League a "white elephant," and the University of Notre Dame Fighting Irish are said to be named for the contemporary stereotypes of the Catholic college.
* Slight Variation: UsefulNotes/AbrahamLincoln, when called "two-faced", reportedly fired back "If I had two faces, do you think I'd be [[UglyCute wearing this one]]?"
* In 1848, UsefulNotes/AbrahamLincoln used the term Michigander to insult Lewis Cass (a Democratic politician and former Territorial Governor of Michigan who ran for President that year against UsefulNotes/ZacharyTaylor, on whose behalf Lincoln was campaigning); "gander" was at that time slang for "dullard." People in Michigan now use it to refer to themselves--and many will be offended if you use another term. Incidentally, when Lincoln ran for President himself, the "Michiganders"--still proud to call themselves that--voted for Lincoln. Twice.
* UsefulNotes/AndrewJackson was called a jackass by his opponents when he was campaigning. He liked it so much he used it in his campaign posters.
* In youth the eccentric greek philosopher Diogenes of Sinope was banished from his hometown. He later remarked: "The Sinopans have condemned me to banishment. I condemn them to stay at home!"
* [[http://en.wikipedia.org/wiki/Jesus_freak Jesus freak]].
** 'Christian' was originally a less than complementary term bestowed on the followers of Jesus by the pagans. You'll notice that for most of Acts the text refers to 'The Way'.
** "Jesus freak" kind of wavers in and out of insultdom depending on who's saying so, and how they define it (and whether they define that definition as an insult when they address themselves that way). Sometimes it's used interchangeably with "Christian", while other times it's a Christian who is so into being one that they tend to belabor the point, usually with a side order of offhanded insults towards non-Christians and a tall, frosty glass of thinking their faith makes them immune to criticism. It is rarely used in its original sense, i.e. a Christian hippie (like, an actual '60s hippie who also believed in Christianity, on general JesusWasWayCool grounds).
** ''Freak'' itself used to be a fairly nasty insult. But over time its meaning has [[StealthPun mutated]] and then softened from "anything out of the ordinary" to "a person with a genetic abnormality" to "a weirdo" and finally to "an aficionado of something" (which is at worst neutral).
* "Chicano" was originally a derogatory term for the American children of Mexican immigrants, meant as a reminder that they did not quite belong in either the U.S. or Mexico. Chicanos eventually adopted the name as a symbol of pride for their heritage.
** Same thing with the term "Nuyorican" for American (and specifically [[UsefulNotes/NewYorkCity New York]]) children of Puerto Rican immigrant; many, including [[AmericanCourts Justice Sonia Sotomayor]] wear the term as a badge of pride.
* When President of Zimbabwe Robert Mugabe (Hyperinflation dude, also responsible for turning the country around from its high standard of living among Africa to its current state) was [[GodwinsLaw compared to Hitler]], he had this to say: "This Hitler has [[DisorganizedOutlineSpeech only one objective]]: justice for his people, sovereignty for his people, recognition of the independence of his people and their rights over their resources? If that is Hitler, then let me be a Hitler tenfold."
* The words "guy" and "dude" were both originally insults. The former referred to Guy Fawkes, a failed royal assassin. The latter was originally a clueless newbie on a ranch (possibly from the Irish word ''dúd'', "fool").
* FanWank. Many non-Brits understand what FanWank is; few understand what it means without the first few letters and many use it as an abbreviation. A few Brits, aware of what it means, have jokingly or otherwise mentioned their honour if someone assumes a claim is wank material. [[RuleThirtyFour After all...]]
* In UsefulNotes/WorldWarI, the Kaiser commented on Britain's "contemptible little army", the BEF called themselves the old contemptibles in honour.
** However, Wilhelm (who greatly admired the professionalism of the small British army) denied ever making such a statement and nobody ever came up with an original copy of the order in which is supposed to have been made. Apparently it was a British propaganda fabrication.
** The same man, Kaiser Wilhelm II, was also subject to a strange inversion of this trope. After the Kaiser called for Germans intervening in the Boxer Uprising to make the Chinese remember them "like the Huns", British troops used "Hun" as a derogatory term for German soldiers during the First World War.
* Australians have this reaction to comments about our country's origins as a PenalColony. As one T-shirt put it, "Bet you wish your great-great-great-grandfather pinched a loaf of bread."
** [[CulturalCringe Note however, that this was averted well into the latter half of the 20th Century.]] As the commentary on Hyde Park Barracks Museum in Sydney puts it, having convict ancestry was actually considered as a stigma, and it was only until heritage awareness (as a concept itself) started to sink into the Australian public since the 1970s and 80s did people started to view their convict ancestry with pride.
* When Colonel Robert Gould Shaw, the colonel in command of the all-black 54th Regiment during the American Civil War, died at Fort Wagner, he was stripped and buried with his men as an insult for daring to lead black troops, while the bodies of other Union officers were returned. His family, however, proclaimed that they were proud to know that he rests with his brave and devoted soldiers.
-->'''Confederate General Johnson Hagood''': "Had he been in command of white troops, I should have given him an honorable burial; as it is, I shall bury him in the common trench with the niggers that fell with him."
-->'''Frank Shaw''' (Robert's father): "We would not have his body removed from where it lies surrounded by his brave and devoted soldiers... We can imagine no holier place than that in which he lies, among his brave and devoted followers, nor wish for him better company. What a body-guard he has!"
* A snappy insult backfire is popularly attributed to Chinese premier Zhou Enlai during an exchange with his USSR counterpart UsefulNotes/NikitaKhrushchev. Although China and Russia were nominally allies, at the time relations between the two countries were very tense, particularly on the issue of who was adhering more closely to Communist principles.
--->'''Khrushchev:''' The difference between the Soviet Union and China is that I rose to power from the peasant class, whereas you came from the privileged Mandarin class.
--->'''Zhou:''' True. But there is this similarity. Each of us is a traitor to his class.
** That anecdote had previously been at the beginning of the Cold War about Attlee's foreign minister Ernest Bevin (a former trade union leader) and Stalin's foreign minister Molotov.
* The Labour Party, in an [[ScareCampaign attack ad]] for the 2010 general election, released an ad depicting UsefulNotes/DavidCameron as [[Series/LifeOnMars2006 Gene Hunt]] [[Series/AshesToAshes with his Quattro]], with the caption "Don't let him take Britain back into the 1980s". Obviously, Gene being the MemeticBadass he is, this led to tweets describing the poster as awesome and several Conservative campaign staffers going on the record wishing that they thought of it first. The Tories [[http://news.bbc.co.uk/1/hi/uk/8601781.stm made their own version]]. David Cameron kicked his campaign off officially by closing his speech with the Tories' version.
** Later, after Cameron became Prime Minister, Labour leader Ed Miliband compared him to {{Literature/Flashman}}...apparently not realising how popular the character is.
* Danish avant-garde film director Creator/LarsVonTrier was originally just named Lars Trier. One of his teachers at the Danish Film School added the "von" during a heated discussion, to mock his pupil's aloof, aristocratic style. Trier liked the sound of it and adopted it as his nom-de-guerre.
* Author Steven Johnson wrote the book ''Everything Bad is Good for You'', in which he described the increasing intellectual sophistication of popular culture as the [[Creator/WoodyAllen Sleeper]] Curve, because everyone was reminded of that movie when he described it.
* In the UsefulNotes/FurryFandom, "furfag" is known as an insult. However, it's become something of an affectionate term when referring to other furries recently, especially those who are part of the GLBT community as well.
** This is most likely caused by the various imageboards, where "<topic>fag" (eg furfag) can both be an insult (used by those who dislike the topic) as well as a term to refer to each other (used by those who discuss said topic), which in the latter case pretty much makes it this trope.
** And of course, this disregards usage on [[Website/FourChan /b/]], where "<topic>fag" is essentially neutral.
* In 2002, the then-editor of The Daily Telegraph, Campbell Reid, sent ''Series/MediaWatch'' host David Marr a dead fish; a replica of it is now awarded as the Campbell Reid Perpetual Trophy for the Brazen Recycling of Other People's Work. Known as "The Barra" and bearing the motto [[PretentiousLatinMotto Carpe Verbatim]], it is awarded annually for bad journalism and particularly plagiarism (a practice for which Reid was frequently criticised).
* One famous one involving UsefulNotes/WinstonChurchill:
--> '''Bessie Braddock:''' You, sir, are drunk.
--> '''Churchill:''' Bessie, you're ugly. And in the morning, I shall be sober.
* Another one involving Churchill (let's be honest, he was ''really'' good at this):
--> '''Lady Astor:''' If you were my husband, I'd poison your tea.
--> '''Churchill:''' If you were my wife, I'd drink it.
* Yet another involving Churchill was a piece of Nazi Propaganda that featured a cropped picture of Churchill trying out a Tommy Gun. The propaganda, much like a wanted poster, made Churchill out to be some Badass gangster swaggering with his cigar and submachine gun... and Churchill loved it!
* Creator/BenjaminFranklin got in on the act, as well, while walking through Paris (he was the American ambassador there at the time, and rather well-known):
--> '''French Woman:''' (pointing to his ample stomach) Mr. Franklin, if that were on a woman, we'd know what to think.
--> '''Franklin:''' Madam, an hour ago it ''was'' on a woman, and now what do you think?
* In the 1993 Canadian federal election, an advertising firm hired by the Conservatives put out a political attack ad that made fun of Liberal leader Jean Chretien's appearance [[DudeNotFunny due to the Bell's Palsy paralysis he'd suffered since childhood on one side of his face.]] Aside from the sympathy this garnered Chretien and the resulting backlash against the Tories, the ad allowed Chretien to joke that at least he only talked out of one side of his mouth. What is the resulting backlash? Before the elections they were the Government party with 169 PMs. They only had ''2'' voted into in this election. As TheOtherWiki stated, "among the worst ever suffered by a governing party in the Western world."
* A couple of examples above refer to it, but "bitch"[[note]]meaning an unpersonable or domineering woman, the term clinically refers to a canine mother[[/note]] is being taken back by women and used as something of an empowering slogan. Meredith Brooks' song "Bitch" and Missy Elliot's "She's a Bitch" seem to be where the move began.
** And, incidentally, where it seemed to have stopped with the mainstream, although occasionally in a show or movie, if a woman is in a confrontation, you might hear her say something like "I'm the wrong bitch to mess with." Basically, the term only backfires when the woman ''wants'' to be aggressive and/or domineering (like an AlphaBitch).
* "Politically Correct, and Proud of It!"
** "Politically Incorrect, and Proud of It!"
* "The Iron Duke", the famous nickname of [[UsefulNotes/TheDukeOfWellington Arthur Wellesley, the Duke of Wellington]], was originally applied derisively by political opponents during his tenure as Prime Minister, after iron shutters were installed on Downing Street because of rioting, but later became absorbed into the mythology surrounding his career as a reference to his stern, [[TheDeterminator quintessentially British resolve]].
** Another famous anecdote about Wellington: Someone tried to blackmail him with stories about his mistress. Wellington replied: "Just publish those stories and go to Hell!"
* During World War II, the universal word for the Allied soldiers was "kichiku beihei" which translates literally as "barbarian American soldiers" or better as "dirty American devils" you can find the phrase in its original kanji on t-shirts made [[MemeticMutation in America.]]
* The United States Army and [[SemperFi Marines]] are well known for their InterserviceRivalry and have sometimes used each other's names as insulting acronyms (for example, Marines sometimes claim that ARMY stands for "'''A'''in't '''R'''eady for the '''M'''arines '''Y'''et"). Some members of the Army joked that USMC actually stands for '''U'''ncle '''S'''am's '''M'''isguided '''C'''hildren... until of course the Marines proudly adopted the nickname for themselves.
** '''M'''y '''A'''ss '''R'''ides '''I'''n '''N'''avy '''E'''quipment...'''S'''ir!
** '''M'''uscles '''A'''re '''R'''equired, '''I'''ntelligence '''N'''ot '''E'''ssential.
* In a similar manner to Wellington, notoriously divisive Prime Minister Margaret Thatcher was nicknamed ''The Iron Lady'' by a Soviet newspaper in an article depicting her recent visit to the Soviet Union in a very derogatory manner. She liked the title and claimed it as her own.
** This being a double [[BlindIdiotTranslation mistranslation]] of her existing nickname of ''Iron Maiden'', you can see why she considered it an improvement.
** And considering that the Soviets were notorious for [[UsefulNotes/IronCurtain a certain other symbol made of iron]], you'd think they'd shy away from employing that analogy.
* [[CanadaEh Soviet Canuckistan]]. Embraced by many Canadians.
* After Vanessa Redgrave's 1977 Oscar acceptance speech (ironically winning for the Anti-Fascist film ''Julia''), where she referred to those who had criticized and protested her support of Palestine (to the extent of burning effigies of her outside the ceremony) as "Zionist Hoodlums", many Jewish Defense League members started wearing T-shirts emblazoned with just that phrase
* Here's a subtle, sartorial example: In early 20th-century Spain, many blue-collar workers in the big cities wore a dark blue one-piece garment (sort of similar to a prison jumpsuit) called the ''mono azul'' ("blue monkey"). The name ''mono azul'' was probably intended to humiliate and degrade the common laborer. But in the summer of 1936, after the people of Barcelona (a radically left-leaning city) revolted against their city government in reaction to General Francisco Franco's illegal attempt to seize power, Barcelonans of all classes who held communist sympathies began going out on the streets proudly wearing the ''mono azul'' as a sign of revolutionary egalitarianism; people who dared to still wear three-piece suits and hats could expect to be harassed, or worse. While they were at it, the Barcelonans also seized control of the city's taxicabs and buses, plastered vibrantly colored propaganda posters everywhere, and forced luxury hotels and five-star restaurants throughout the city to open their doors to the common people. George Orwell, the famed British author and social critic (and socialist) was on hand to view many of these dramatic changes, and he remarked that everything looked so alien that he couldn't even be sure if he was in Europe anymore.
* "Peckerwoods" was originally a slur used by rich whites to insult the poor, and then co-opted by blacks to serve as a racial slur against white people in general. Now The Peckerwoods are among the most well-known white supremacist prison gangs, alongside the Aryan Brotherhood and the Nazi Lowriders.
* In a pre-game interview in the 2011 NBA Eastern Conference First Round, Miami Heat forward [=LeBron=] James described their Game 5 (in which Miami was up 3-1 in the series against the Philadelphia 76ers) as "Just finishing our breakfast." In response, 76ers guard Lou Williams nicknamed his teammates after various breakfast items, such as Marreese Speights as "Fruit Salad," Thaddeus Young as "Hash Browns," Spencer Hawes as "Over Easy," and Andres Nocioni as "Huevos Rancheros." Hawes also added that, "A lot of times people don’t finish breakfast."
* There is some debate as to whether "[[UsefulNotes/TheAmericanCivilWar There stands Jackson like a stone wall.]]" was complimentary or not.
* OlderThanFeudalism: Diogenes was told he lived like a dog. Apparently, it appealed to him enough for his entire school to be called "dog-like" (cynics).
* Author Creator/JimButcher tells the story of a creative writing teacher who he constantly clashed with, calling her way of writing boring, cliché and generic. He wrote a novel in her style to show how such a story would be; her response was that it would sell. The novel in question, of course, was ''Storm Front'', the very first book in ''Literature/TheDresdenFiles''; Butcher himself related this story as a way of admitting the Insult Backfire.
* After several years of poor showings, Winnipeg's Football team the Blue Bombers (named after beer, of all things), met with large success in the 2011 season. After beginning to show their confidence on the field, opposing fans started talking about their swagger. Winnipeg promptly began referring to itself as ''Swaggerville''.
** Not any more; the Bombers ''then'' went and finished last in the CFL in 2012.
* The C++ programming language was widely criticised back in its heyday; critics included Linus Torvalds, the founder of Linux. However, the criticisms levelled at it also ''contributed'' to its widespread use back in the nineties and early 2000s, and Bjarne Stroustrup, the designer of the language, acknowledges it:
-->"''The major cause of complaints is C++ undoubted success. As someone remarked: There are only two kinds of programming languages: those people always bitch about and those nobody uses.''"
* Dick Cheney has been compared to [[Franchise/StarWars Darth]] [[TheDragon Vader.]] He essentially took it as being a combination of TheLancer, IDidWhatIHadToDo, and EvilIsCool.
* When Kevin Murphy replaced J. Elvis Weinstein as the voice of Tom Servo on ''Series/MysteryScienceTheater3000'', an angry fan sent him a banner that read "'''I HATE TOM SERVO'S NEW VOICE!'''" Murphy kept the banner as a souvenir and even hung it on his office wall. He also displayed it for the audience at a recent convention panel with the show's cast.
* Creator/AlecBaldwin yelled at Greyhound in his tract against American Airlines for booting him off one of their planes. Greyhound's CEO proceeded to invite him on a Greyhound trip from New York to Boston as proof to him that, contrary to his claims in that tract, Greyhound isn't what they used to be, and that's a good thing.
* Atheist high school student and activist [[http://en.wikipedia.org/wiki/Jessica_Ahlquist Jessica Ahlquist]] campaigned to have her school remove a posted prayer. She was called an "evil little thing" by a state representative; her supporters created a college fund for her by selling T-shirts with this phrase on it.
* One of the key factors in Dalton [=McGuinty=]'s victory in the 2003 Ontario general election was the backfire from a rather bizarre insult, apparently from his primary opponent's campaign: "evil reptilian kitten-eater from another planet".
* Usefulnotes/BarackObama's 2012 campaign included a drive to take the term "Obamacare" and made it a positive nickname for the Affordable Care Act -- right down to T-shirts and stickers made by the DNC emblazoned with the word.
* To UsefulNotes.{{Objectivis|m}}ts and some libertarians, selfishness would be the fulfillment of free-market and individualist ideals, so they would react to being called selfish with pride. However, this doesn't apply to all libertarians equally, with some countering accusations of greed and selfishness by saying that they are simply okay with both selfishness and altruism as long as the actions they lead to are voluntary and non-coercive, and with others openly denouncing the more individualist wing of the movement and/or advocating for various private charities.
* A popular anti-Japanese slur in China is 日本鬼子 (''riben guizi'', "Japanese demon"). Following [[http://en.wikipedia.org/wiki/2010_Senkaku_boat_collision_incident an international dispute between the two countries in 2010]] Japanese netizens noted that the slur looks like a Japanese girl's name, with 本 ("-moto") being a common family name component and 子 ("-ko") being a common female given name component. So, using the magic of AlternateCharacterReading, they created the [[MoeAnthropomorphism moe character]] [[http://knowyourmeme.com/memes/hinomoto-oniko-%E6%97%A5%E6%9C%AC-%E9%AC%BC%E5%AD%90 Hinomoto Oniko]], a [[CuteMonsterGirl Cute Oni Girl]] in traditional Japanese attire who became instantly popular on Japanese ImageBoards and inspired an impressive amount of fanart, videos, and a [[Music/{{UTAU}} [=VIPPERloid=]]] with her own [[ImageSong image]] [[http://www.youtube.com/watch?v=w5tzP-GES9k song]]. Chinese netizens were baffled at the way the slur was reappropriated, citing it as another example of the [[WidgetSeries weirdness and craziness of Japan]].
* Jaffa Cakes, the commercial was originally a bit of an insult towards sweet tooths and a ScareEmStraight towards kids, but the kids who ate themselves into a chocolate coma [[DoNotDoThisCoolThing looked so utterly fulfilled]] it completely ruined the point they were trying to make (sweets are bad). Eventually a company wound up making the [[{{Defictionalization}} fictional sweet into a real thing]], which is very popular in the UK.
* The term [="McCarthyism"=] was embraced by Senator UsefulNotes/JosephMcCarthy, who chose to define it as "Americanism with its sleeves rolled." He had some success with this during his lifetime, but today [="McCarthyism"=] is synonymous with its original intended meaning of "WitchHunt."
* At the 1988 Democratic Convention Senator Ted Kennedy gave a speech wherein he mocked Republican candidate UsefulNotes/GeorgeHWBush's supposed lack of involvement in President UsefulNotes/RonaldReagan's administration by listing several incidents (some good, some bad) and after each asking rhetorically, "Where was George?" By the next afternoon Republican supporters were wearing T-shirts printed with the words "Dry, Sober, And Home With His Wife". Also qualifies as CrowningMomentOfFunny.
* Speaking of Reagan: how could forget this classical exchange?
--> Henry "Hank" Trewhitt of the Baltimore Sun: "You already are the oldest President in history, and some of your staff say you were tired after your most recent encounter with Mr. Mondale. I recall, yes, that President Kennedy, who had to go for days on end with very little sleep during the Cuba missile crisis. Is there any doubt in your mind that you would be able to function in such circumstances?"
--> Ronald Reagan: "Not at all, Mr. Trewhitt and I want you to know that also I will not make age an issue of this campaign. I am not going to exploit for political purposes my opponent's youth and inexperience."
* Andrew Young, in addition to being a pioneer in the CivilRights movement, served as Mayor of Atlanta, Congressman from Georgia, and US Ambassador to the {{UN}}. During Walter Mondale's presidential campaign in 1984 he said that it was being "...run by a bunch of smart-ass white boys who think they know it all." Cue T-shirt and cap vendors all over the country, "SAWB" was the acronym of the year.
* When Richard I of England first was called "the Lionheart" after his incursion into Sicily during the Third Crusade, it was meant as an indictment of what was perceived as his merciless cruelty, more appropriate to a predatory animal than to a human being. In later years, it was seen as a honorific sobriquet.
* For a while, people from Illinois would call people from Wisconsin "cheeseheads", in reference to that there wasn't much about Wisconsin except for dairy farms. Wisconsinites since have took to the name, including making hats out of foam that look like cheese (they're a staple at Green Bay Packer games).
* The term "American exceptionalism" was originally an insult by Joseph Stalin, who claimed that the Americans believed themselves to be too good for Communism and went on to mock the idea. It has since been picked up and used by Americans who genuinely believe the USA is special compared to other countries.
* During the debacle of the 2012 Presidential Elections in America, conservative pundit Radio/RushLimbaugh accused Obama of somehow manufacturing a hurricane that disrupted the Republican National Convention in Tampa, Florida. Comedian Mark Agee tweeted in response: "[[https://twitter.com/MarkAgee/status/239049528009965568 Do what you want, but I'll def vote for THE GUY WHO CAN CONTROL THE]] [[PrecisionFStrike FUCKING]] WEATHER."
* The term "meritocracy" was originally coined in an essay that satirized those who became successful through advantages of birth or circumstance but claimed to have done so through hard work and ability (it is a combination of the words ''merit'' and ''aristocracy''). The term meritocracy is now used to describe any system in which success is brought about by merit with none of its original satirical intent.
* This is what happened with the Mexican soccer team Club Deportivo Guadalajara, a.k.a. Chivas de Guadalajara: They got that name as an unflattering insult from a local newspaper after playing a tough game, since the editor considered [[YouFightLikeACow they played like a bunch of unruly goats]] (''Chivas'' in Spanish). For some reason, they loved that name and not only it became the semi-official nickname of their team, they even bring a ''goat dressed with the team uniform'' as well as their team pet. Heck, even their team motto is named in Spanish as ''El Rebaño Sagrado'' (The Sacred Herd).
* Done by supporters of Tottenham Hotspur F.C. in the English Premier League. Supporters of rival clubs used a variety of anti-Semitic slurs against the club and its supporters due to their home pitch being located in Tottenham, which once was the primary Jewish neighborhood in London (nowadays it's incredibly multi-ethnic). One such slur, "Yids", was adopted by Tottenham supporters as a way of identifying themselves.
* Bandit Keith from Anime/YuGiOh (overpatriotic with a fondness for guns), America from Webcomic/AxisPowersHetalia (burger-obsessed overenthusiastic idiot), and Lieutenant Vixen from ''SquirrelAndHedgehog'' (a curvaceous, glasses-and-uniform-wearing badass commander [[UsefulNotes/FurryFandom female fox]], with similarities to [[GIJoe The Baroness]]), all parodies of America, all characters American fans love. Especially glaring in the case of Squirrel and Hedgehog, as it's ''a North Korean propaganda cartoon'', that, quite obviously, has never been ported officially to the U.S.
** ''WebVideo/YuGiOhTheAbridgedSeries'' turned Bandit Keith's American stereotype UpToEleven, simply causing the character to become even more popular.
** Remaining with ''SquirrelAndHedgehog''... The Americans in general are supposed to be SavageWolves. [[http://www.youtube.com/watch?v=mNR4kR1uC-w Take a look and guess why most Americans appreciate their portrait]].
* Some militant vegans have taken to calling meat-eaters "bloodmouths." It's [[AppropriatedAppellation been about as effective of an insult]] as you'd ''expect'' something so redoubtable-sounding to be.
** Inevitably led to one vegan taking their overwrought hyperbole [[http://imgur.com/gallery/CDVZeqs a bit too far]] and accidentally spawning [[http://www.youtube.com/watch?v=H-422dWOvgw a metal song]] about being a meat-eater.
* In the 1980s, supporters of the Swedish football (soccer) team AIK tried to make fun of another team, IFK Göteborg, and made a song to sing during matches against them called "Alla heter Glenn i Göteborg" (Everyone is called Glenn in Gothenburg) due to IFK Göteborg having four players called just that on their team. But the supporters of the latter team liked it and adopted it, and it's probably the most used song among its fans even today, it's become like an unofficial club anthem.
** AIK also has another story. In the 1920s, the club was very small and struggling financially. The team played in black shirts, but buying new shirts when the colour faded wasn't an option because the club had no money. This led to the team being referred to as "gnagare" (rodents), both due to their faded rat-grey shirts and their percieved poverty. This appellation stuck with the team as their fortunes grew and the shirts were replaced, and is now worn as a badge of pride.
* Dick Cheney arose from his retirement to call Ed Snowden a traitor. Snowden replied, "Being called a traitor by Dick Cheney is the highest honor you can give an American."
** Creator/RobertRedford said something almost identical when it was revealed that he was on UsefulNotes/RichardNixon's 'enemies list'.
* Ever see a biker wearing a "1%" patch? This is because back in the 60s, law enforcement described outlaw bikers as 1% of the culture making things hard for the other 99%. The Hell's Angels promptly took to calling themselves "One-Percenters", and these days bikers use the term to indicate they aren't corporate goons or mindless sheep.
** Inverted during the Occupy Wall Street movement in 2011 where protesters used to dub themselves as the 99% whose lives are filled with burden and hardship (due to the economic recession) while the rich 1% of the population are living in wealth and luxury which most of them did not rightfully earn. Some of the said 1% took the insult as endearment and proudly proclaimed themselves to be the 1% of people that have a nice home and can afford to spend their money on luxurious items.
** Yet other Americans mashed the concept together with a Bill O'Reilly soundbyte and declared themselves proud members of the 1% of Americans with common sense.
* People that troll others on the internet in order to rile up others are universally seen as pathetic and are disliked. Some people created [[http://carryingthegun.files.wordpress.com/2012/09/personal_trollface_hd.png this image]] to showcase what they see trolls as. The actual trolls themselves found the image to be hilarious and endearing, so they use the troll face image as a signature card of sorts.
* UsefulNotes/PCVsConsole had console fanboys dub PC elitists as "PC master race" as an insult to those that think PC gamers are above everyone else. PC gamers saw the phrase as "yes, we are better than those console gaming scrubs", so now many PC gamers dub themselves as the glorious PC master race whenever they troll gaming consoles and their fans.
* When UsefulNotes/VladimirLenin was criticized that his ideology and reality didn't match, he used to boast: "Too bad for reality!" We know how things turned out after that.
* "Tuga" and "Brazuca", the latter of which is usually shortened as "zuca", started as derogatory terms for Portuguese and Brazillian people, respectively. "Zuca" began and was mostly used during the Brazillian war of independence by the portuguese, while Tuga was used at the same time by the Brazillian and the Portuguese-African independence forces in their own war. As with most things on this page, they were later adopted as nicknames of their respective country's people.
* UsefulNotes/WilliamHenryHarrison's infamous "log cabin and cider" slogan was originally an insult from UsefulNotes/MartinVanBuren. Van Buren claimed that they could get Harrison to never leave his log cabin by giving him 2000 USD (about 47000 USD in 2014, so enough to live comfortably on, but not an income to inspire rap lyrics) a year and a keg of hard cider. At the time, the only people who still lived in log cabins and drank hard cider were old coots in the backwoods (logs had mostly been replaced by clapboard and hard cider by whisky as the construction material and beverage of choice by then), and Van Buren attempted to paint Harrison as such. Harrison ran with it, and used it to mean that he was a down-to-earth frontier type promoting what would be called "small-town values" today ([[BlatantLies when in fact he was a Virginian plantation owner and, if anything, even more of an aristocrat than Van Buren]]). It was one bad interpretation that led to Harrison smashing Van Buren in the electoral college, then promptly croaking.
* One recent Chevy commercial claims that their trucks are "second to nobody", before adding "If by 'nobody,' you mean Ram and Ford." What they apparently didn't realize is that Chevy is unintentionally, but directly stating that their trucks are second to Ram's and Ford's.
* A rather amusing one; In Iran the thumbs-up signal basically means "Up yours", while almost everywhere else it has a positive connotation. A lot of people aren't aware of the difference, however. So if an Iranian person gives a thumbs-up to an unknowing American...
* An anecdote variously attributed to either English financier Sir Moses Montefiore or English humourist Israel Zangwill (both of whom were Jewish) states that at a dinner party he was once seated next to an anti-Semitic nobleman who told him he'd just returned from a visit to Japan where "they have neither pigs nor Jews." The reply? "In that case, you and I should go there, so it will have a sample of each."
* WesternAnimation/SouthPark: Paris Hilton was mercilessly spoofed on this show in the episode "Stupid Spoiled Whore". Yet, when asked what she felt about this episode she actually enjoyed it. South Park creator Matt Stone replied to this in an interview: "That just proofs how stupid she is; the fact that she seems actually proud of it."
* Series/SpittingImage: This show featured puppet caricatures of various celebrities intended to take the piss out of them. After a few seasons, however, some celebrities started to take pride in their puppets. Because: if you weren't spoofed on the show, you really were a nobody. British politician Norman Tebbit actually enjoyed being depicted as a tough bully on the show. Author and politician Jeffrey Archer liked his puppet so much that the makers eventually avoided using him for a few episodes. TV presenter Chris Evans even wanted to be included as a puppet, and when it finally happened he even sent letters asking if he could voice the puppet himself, to which the makers naturally declined.
* For overweight people who are comfortable with their size, any insults regarding weight are taken as compliments.
* For people living in the United States, nearly everyone knows how the country is heavily disliked and how everyone views Americans negatively; one of the negative traits commonly brought up is how Americans can become too patriotic. Many Americans took this as a sign of pride and many have used the song [[Film/TeamAmericaWorldPolice "America! FUCK YEAH!"]] as their calling card.
* The Italian ''Bersaglieri'' assault infantry have been often called chicken soldiers for their NiceHat [[http://www.fornituremilitari.it/_overlay/DSCN7688.JPG decorated with capercaillie feathers]]. Given that ''bersaglieri'' is Italian for sharpshooter and those feathers helped them to aim by giving protection against intense sunlight, they were proud of it.
* Certain schools of PR and marketing hold any attention is good attention: "There is no such thing as negative publicity". Insults, reports about racy stuff celebrities are involved in, crazy antics, it all keeps a name or a brand in the news which is advertising you don't have to pay for. Though it all depends on what you built your name and brand on in the first place.
** They're not always right though. EA infamously ran a campaign that featured mothers reacting horrified to the violence in a video game and ran another campaign that featured booth babes called "Sin to Win" complete with fake religious protesters. These both drew heavy criticism and the negative reaction has long outlived the success (or lack thereof) of the games being marketed.
* There's putting contracts out on people, and then there's putting contracts out on people ''in a stupid manner'', such as this message to Creator/JunjiMajima:
-->I am a fan of ___.\\
There are bad fans of ____.\\
Even though ___ realizes this, [he/she] puts on the accessory [he/she] received from [him/her] when [he/she] does work and stuff. I can't forgive [him/her].\\
Please kill [Junji] Majima.
::Needless to say, Majima told the sender of that message exactly what he thought about that death threat as part of his reply.
-->'''Junji Majima''': Wait just a second, don't push the riskiest task on me! lol
* In a response to racist fans whom throw bananas on the soccer field at black players, many of them decided to clean off and eat the bananas as a score of energy for the remainder of the game. Turning what was suppose to be a dehumanizing action into an extra nutritional boost.
* Many times, after somebody makes a magazine or talk show's “Worst-dressed” list, they'll later go on and say they were flattered by it. Sometimes it's by people, such as comedians like Kathy Griffin and Margaret Cho, who are usually immune to such insults, who believe in NoSuchThingAsBadPublicity and sometimes to it deliberately for attention. Others, however, genuinely feel like “Worst-dressed” is the better place to be, believing that the people on the “Worst” list at least had the courage to be bold and unique and do something edgy and daring, whereas the “Best” list is sometimes seen as being a little stodgy and boring.
* An actual subversion of this (an Insult Backfire ''Backfire''), came when a very conservative American woman named Holly Fisher decided to troll liberals by taking pride of her being called a "Fundamentalist Gun-totting, Bible-thumper American", so she posted a picture of her wielding an assault rifle while holding a Bible, with the American flag in the backdrop. The problem came when some people [[http://www.addictinginfo.org/2014/07/06/womans-attempt-to-troll-liberals-backfires-when-someone-notices-this-disturbing-similarity/ started comparing her photo]] with an eerily similar one of a fundamentalist Muslim woman, also wielding an assault rifle and a Qur'an, even adding the caption "Explain the difference". She was not amused.
* On the internet, "Social Justice Warrior". Most people the term is directed at are proud to be fighting for social justice, though others are trying to disassociate themselves from the label while being proud.
* Ultra-conservative Australian MP Kevin Andrews claimed that the [[AustralianPolitics Liberal Party]]'s defeat in the 2014 Victorian state election was due to "an unprecedented campaign by unions" - a comment which the unions immediately began using to promote themselves.
* Pat Robertson once said that feminism "encourages women to leave their husbands, kill their children, practice witchcraft, destroy capitalism and become lesbians." Apart from the killing, many feminists consider this a pretty good to-do list.
* When a [[UsefulNotes/{{Islam}} mosque]] in Houston, UsefulNotes/{{Texas}} burned down, one person made [[https://imgur.com/gallery/yljPBqE an Islamophobic comment]] on the page for the Quba Islamic Institute stating that they would donate bacon sandwiches[[note]]Muslims are forbidden from consuming pork[[/note]] and a [[Literature/TheBible Bible]]. The QII responded with gratitude, informing them that the sandwiches could be used to feed the homeless and that the Bible is a valuable source of knowledge. Another comment read, "Forgive me if I don't shed a tear." The response: "No need to shed tears for material loss."
* The label "Made in Germany" was invented by the Brits after WW2. It was ''not'' intended to become synonymous with "quality product".
* The great cartoonist Al Hirschfeld (whose drawings mostly satirized Broadway) drew a picture of the legendary Broadway producer David Merrick [[http://tm.tm-cdn.com/photos/theatermania/v1/andquotunlikely-casting-10-david-merrick-as-santa-88400.jpg as Santa Claus]] in a series on [[WTHCastingAgency "Unlikely Casting"]]. David Merrick used the drawing on his Christmas cards, adding a burning Christmas tree.
* Notorious UK shock jock and general shit-stirrer Katie Hopkins went on to declare, [[RuleOfCautiousEditingJudgement among other things]], that she [[http://www.independent.co.uk/news/people/katie-hopkins-promises-to-leave-the-uk-if-labour-get-elected-wins-ed-miliband-the-battle-for-number-10-10138526.html would (supposedly) leave the country if Labour, and by extension then-party leader Ed Miliband, got elected]]. Since there are a ''lot'' of people that dislike her, [[http://www.mirror.co.uk/usvsth3m/labour-poster-promises-get-rid-5543518 the Cambridge University Labour Club took her comments and ran with it]], saying that a vote for Labour was a vote for her to leave. Then the Tories won a majority and Katie declared she was here to stay.
* The notoriously gaffe-prone UKIP politician Godfrey Bloom once described UsefulNotes/DavidCameron as looking like "the sort of chap I used to beat up [at school]."
* In 2012, Papa Johns and texbook distributor Chegg sponsored a "VHS-Storytelling Contest", promising a concert by Music/TaylorSwift to the winner. Some [[{{Troll}} wise-guy group of Swift-haters]] on the website 4Chan pulled a stunt that hijacked the contest, awarding the prize to the Horace Man School for the Deaf, a daycare center for hearing impaired children, the insinuation being only kids who couldn't hear could appreciate her music. When the prank was uncovered, the School had to be disqualified due to fraudulent voting, but Swift got the last laugh and then some, because the rather public incident earned the school $50,000 worth of donations from fans, $10,000 of it from Swift herself.
* Combined with adding insult to injury, after former House Speaker John Boehner told Ted Cruz off on the air, calling him "Lucifer in the flesh", a representative for the Satanic Temple took offense. [[http://www.aol.com/article/2016/04/30/satanists-want-nothing-to-do-with-ted-cruz-even-if-he-is-lucif/21368272/#confab-comment-29325088 They certainly want nothing to do with Cruz either.]]
* A common slur for supporters of Ron Paul and his son Rand Paul was "Paulbot" insinuating that all people did was repeat what he told them to say. Libertarians have started calling themselves Paulbots, partially as a joke.
* In the [[VideoGame/{{StarcraftMultiplayer}} Starcraft online multiplayer]], one player, Idra, became well known as one of the few Western players who could go up against the Korean champions and hold his own. He also became known for epic {{Rage Quit}}s whenever he felt his partner (or his opponent) [[StopHavingFunGuys was playing the game wrong.]] For a while, the phrase "I am honored to receive Idra rage" in response to his tirades became a [[MemeticMutation meme]] among online ''Starcraft'' players.
* Critics of UsefulNotes/MaoZedong likened his rule to that of QinShiHuangDi. Mao replied, "You revile us for being like Qin Shi Huang. We are happy to agree. Your mistake is that you did not say so enough.". Incidentally, during the 20th century, the perception of QinShiHuang changed greatly, going from an evil despot to a great if cruel FounderOfTheKingdom, which Mao certainly aspired to be.
* Creator/CharlieChaplin was not in fact Jewish, but was widely believed to be by anti-Semites. According to one anecdote, he was once aggressively asked if he was a Jew at a party, and to avoid any implication that being Jewish was a bad thing responded "I'm afraid I don't have that honour".
** Something similar happened to Creator/JRRTolkien. Once, a German publisher interested in publishing Literature/TheHobbit in Germany asked him by letter if he was "arisch" (Hitler was in power already). In the letter he did not send, Tolkien replied that he had no Indo-Iranian ancestors, and that, if he meant to ask whether he was of Jewish origin, that he appeared "to have no ancestors of that gifted people".
* People that complain about problems that are really insignificant (such as getting the wrong kind of cell phone for their birthday for example) were usually made fun of for bitching about problems that only affect people who were well off, which became known as "first world problems". After a while, people began to take first world problems as joke by complaining about something totally meaningless and follow it up by saying "first world problems" or "#firstworldproblems" as a way to invoke self aware irony.
* If the story is to be believed, the modern day potato chip was born from an insult backfire. George Crum, a cook at Moon's Lake House, was dealing with an unruly customer who kept sending his fried potatoes back and demanded they be cut thinner. Finally fed up, George sliced the potatoes razor thin, fried them until crisp and brittle, and seasoned them with too much salt. To his surprise, the customer loved them, and the rest is history.
* In response to a 2014 controversy where certain conservative science fiction writers and fans accused women of "destroying" science fiction, ''Lightspeed'' magazine made an all-female-written issue titled "Women Destroy Science Fiction".
* When an anti-Trump Republican strategist [[http://www.animenewsnetwork.com/interest/2016-01-20/otaku-on-the-receiving-end-of-gop-strategist-trump-supporter-insult/.97755 compared Trump supporters to]] [[AllAnimeIsNaughtyTentacles Otaku that masturbate to anime]], in a Take That towards both, many American {{Otaku}} were more offended that [[InsultToRocks they were compared to Trump supporters]], rather than being accused (and some even proudly admitted to masturbating to anime, making this a double case.
* "Big Bill" Thompson was Mayor of Chicago from 1915 to 1923 and again from 1927 to 1931. Ranked among the most unethical politicians in American history, his tenure (especially his last term) was marked with the height of Prohibition-era gangster violence and pervasive corruption in the city (including the height of Al Capone's empire; Capone had given Thompson his tacit support with the "Pineapple Primary"[[note]]named for of all the "pineapples", i.e. hand grenades, that were thrown from cars to disrupt voting stations[[/note]] that ensured his favored candidates won). For the 1931 mayoral election the Democratic Party selected Anton Cermak, an immigrant from what is now the Czech Republic and whose political base at that point was the otherwise-marginalized ethnic immigrant neighborhoods of Poles, Czechs, Ukrainians, Jews, Italians, African-Americans, and others. Thompson, facing backlash for the city's corruption stemming from the out-of-control Prohibition violence and his reputation as a buffoon, tried to use ethnic slurs to attack Cermak; Cermak responded, "He doesn't like my name...It's true I didn't come over on the Mayflower, but I came over as soon as I could." It was a sentiment many in his base could relate to, and helped catapult him to victory in the election with 58% of the vote. Every mayor of Chicago since Cermak has been a Democrat.
* A common insult against Americans by ISIS or Jihad extremists is infidel (unfaithful, going against the true faith). Patriotic Americans have taken the word as a badge of honor. Several people have t-shirts and bumper stickers advertising themselves as infidels, including the word written in both English and Arabic.
* When ''Film/GodsOfEgypt'' was savaged by critics upon its release, the director, Creator/AlexProyas, [[https://www.facebook.com/permalink.php?story_fbid=195699647463502&id=100010704046009 took to Facebook]] to complain in [[DearNegativeReader a lengthy and vitriolic rant]] that he and his film were being unfairly picked on by "a pack of diseased vultures pecking at the bones of a dying carcass". Creator/MarkKermode [[https://www.youtube.com/watch?v=WuBJIn_xiLw pointed out the problem with this]] -- [[AnalogyBackfire vultures don't kill living things, they feed on things that are already dead]]. The only thing Proyas was insulting here was his own film.
* During the 2016 US Presidential campaign, [[https://www.youtube.com/watch?v=PzbusRK7YKM on an appearance on MSNBC]], Marco Gutierrez (a Latino surrogate for Republican nominee Creator/DonaldTrump) warned viewers that without stronger immigration policies such as those Trump was running on, "you’re going to have taco trucks on every corner." The Internet at large responded with variations of "Wait - that sounds awesome!" "[=#TacoTrucksOnEveryCorner=]" soon became the top trending hashtag and a viral sensation. Democrats and anti-Trumpers even began incorporating [[http://www.npr.org/sections/thetwo-way/2016/09/03/492534979/taco-truck-owner-racks-up-sales-at-trump-event-in-detroit taco trucks]] [[http://www.azcentral.com/story/news/politics/politicalinsider/2016/09/02/taco-trucks-every-corner-democrats-yes-please/89784110/ into]] [[http://news3lv.com/news/local/latino-entrepreneurs-respond-to-taco-truck-on-every-corner-comments campaign]] [[http://www.thedenverchannel.com/news/politics/taco-truck-appears-outside-trumps-campaign-headquarters-in-denver events]] [[RefugeInAudacity going so far as to park taco trucks outside of Trump offices and events.]]
* Also during the 2016 election, UsefulNotes/HillaryClinton controversially referred to half of Trump's supporters as a "basket of deplorables". It wasn't long before Trump supporters were wearing T-shirts reading, "Proud To Be A Deplorable".
** They even named a formal event they held after Trump's victory "[[JustFotPun Deploraball]]".
* A twofer example happened when Trump tried to fire back at a ''Vanity Fair'' article complaining about Trump Grill: [[http://emeraldavenger.tumblr.com/post/154556533169/so-a-few-days-ago-vanity-fair-published-this not only the magazine proudly incorporated the insults into their website]], but ''VF'' saw [[http://www.slate.com/blogs/the_slatest/2016/12/17/vanity_fair_subscriptions_soar_after_trump_blasts_magazine_on_twitter.html the article's views, plus their (paid!) subscriptions]] [[ColbertBump go through the roof]].
* During Sweden's parliamentary period in the 18th century ("The Age of Liberty") the two dominant parties ended up being the Hats and the Caps. The Hats got called that because they drew most of their support from the nobility (who tended, stereotypically, to wear tricorner hats) and advocated an aggressive foreign policy (officers' uniforms including tricorner hats), so the people naming them were essentially trying to suggest they were a small group of warmongers. The Caps got their name as a shortening of Night-caps, the idea being that in politics they were soft and slow as if they'd just gotten out of bed (with their night-caps still on). By the time the period was abruptly terminated by royal auto-coup (1772, in case anyone's interested) supporters of both the Hats and Caps were using the terms to refer to their own side.
* In the third Presidential debate, Creator/DonaldTrump interjected in the final moments, "Such a nasty woman," to UsefulNotes/HillaryClinton. Many feminists on social media than began to refer to themselves as "nasty women."
* In February 2017, after Republicans shut down Elizabeth Warren's attempt to argue against attorney general nominee Jeff Sessions, Senate Majority Leader Mitch [=McConnell=] said "She was warned. She was given an explanation. Nevertheless, she persisted." Feminist activists immediately turned "She persisted" into a rallying cry.
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