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* "[[http://youtu.be/SmWPf1RK8II One man]]/woman/boy/girl/non-binary person [must]"

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* "[[http://youtu.be/SmWPf1RK8II One man]]/woman/boy/girl/non-binary person person/person [must]"
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* "[[http://youtu.be/SmWPf1RK8II One [person]]][must]"

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* "[[http://youtu.be/SmWPf1RK8II One [person]]][must]"man]]/woman/boy/girl/non-binary person [must]"
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* "[[http://youtu.be/SmWPf1RK8II One man]]/woman/boy/girl [must]"

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* "[[http://youtu.be/SmWPf1RK8II One man]]/woman/boy/girl [must]"[person]]][must]"
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* A 2013 comedy starring Lake Bell, about a young lady seeking to follow her father's footsteps into the trailer voiceover business, is titled, naturally, ''Film/InAWorld…''.

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* A 2013 comedy starring Lake Bell, about a young lady seeking to follow her father's footsteps into the trailer voiceover business, is titled, naturally, ''Film/InAWorld…''.''Film/InAWorld''
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-->'''Scooby:''' In a world, destroyed by evil…

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-->'''Scooby:''' In a world, world destroyed by evil…evil...
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* The first chapter of ''Fanfic/TheSuperheroicsOfHaruhiSuzumiya'' starts out this way, with Izuku narrating the SOS Brigade's movie. It immediately gets a LampshadeHanging as he says "Can't believe [Haruhi]'s making me open with that".
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->''"In a World…''"

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->''"In a World…''"World…"''






** Often (immediately) followed with "…where [[JustForFun/XMeetsY X and Y]] collide"

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** Often (immediately) followed with "…where [[JustForFun/XMeetsY X and Y]] collide"collide".
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[[DescribeTopicHere In a world where movie trailers and common phrases collide… one article describes the practice.]]

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[[DescribeTopicHere [[JustForFun/DescribeTopicHere In a world where movie trailers and common phrases collide… one article describes the practice.]]
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Link no longer works, so replacing with another that does.


* The trailer for {{the film of|TheBook}} ''Film/TheHitchhikersGuideToTheGalaxy'' was narrated by the ''Guide'', as an entry in the ''Guide'' on movie trailers, spoken by Creator/StephenFry. It consisted of one continuous LampshadeHanging and parody of science fiction action movie tropes. It can be found [[https://www.youtube.com/watch?v=X3i9PKbnRvo here]].

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* The trailer for {{the film of|TheBook}} ''Film/TheHitchhikersGuideToTheGalaxy'' was narrated by the ''Guide'', as an entry in the ''Guide'' on movie trailers, spoken by Creator/StephenFry. It consisted of one continuous LampshadeHanging and parody of science fiction action movie tropes. It can be found [[https://www.youtube.com/watch?v=X3i9PKbnRvo com/watch?v=MbGNcoB2Y4I here]].



--> "The goal is to provide a piece of advertising that is original and exciting, yet intelligent and provactive - in other words: [[StuffBlowingUp lots of things blowing up]]." ''(cue rapid series of clips of explosions from other films)'' "Occasionally interrupted by [[MsFanservice a girl in a bikini]]."

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--> "The goal is to provide create a piece of advertising that is that's original and exciting, yet intelligent and provactive - in other words: [[StuffBlowingUp lots of things blowing up]]." ''(cue rapid series of clips of explosions from other films)'' "Occasionally interrupted by [[MsFanservice a girl in a bikini]]."
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->''"In a World...''"

to:

->''"In a World...''"World…''"



[[DescribeTopicHere In a world where movie trailers and common phrases collide... one article describes the practice.]]

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[[DescribeTopicHere In a world where movie trailers and common phrases collide... collide… one article describes the practice.]]



** Often (immediately) followed with "...where [[JustForFun/XMeetsY X and Y]] collide"

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** Often (immediately) followed with "...where "…where [[JustForFun/XMeetsY X and Y]] collide"



** [[https://www.youtube.com/watch?v=fVDzuT0fXro In a world where Don can't use any of the usual phrases...]] (not Don, but other trailer voice guy Hal Douglas)

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** [[https://www.youtube.com/watch?v=fVDzuT0fXro In a world where Don can't use any of the usual phrases...]] phrases…]] (not Don, but other trailer voice guy Hal Douglas)



* "Things are about to get..."
** Or: "...until NOW".

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* "Things are about to get..."
get…"
** Or: "...until "…until NOW".



** Often followed by "... and an Empire will fall."
** Or the other way, "[[AfterTheEnd An Empire/Civilization will fall]]... and a Hero will rise."

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** Often followed by "... and "…and an Empire will fall."
** Or the other way, "[[AfterTheEnd An Empire/Civilization will fall]]... fall]]… and a Hero will rise."



** It's been 42 Days since...
** I keep on running...
** But I can't...

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** It's been 42 Days since...
since…
** I keep on running...
running…
** But I can't...can't…



* Paramount/Columbia/Whatever Pictures [proudly] presents...

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* Paramount/Columbia/Whatever Pictures [proudly] presents...presents…



* "....and this time, it's war/{{serious|Business}}/[[ItsPersonal personal]]...."

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* "....and ".…and this time, it's war/{{serious|Business}}/[[ItsPersonal personal]]...."
personal]]…"



* "...until, one day..."

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* "...until, "…until, one day..."day…"



* The OverlyLongGag has become surprisingly common, too. ''Film/AustinPowers'' might have had something to do with it...

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* The OverlyLongGag has become surprisingly common, too. ''Film/AustinPowers'' might have had something to do with it...it…



* The suggestion that "If you only see one movie this summer/fall/winter/spring, make it..." A DeadHorseTrope.
* "All [character, often a child] ever wanted was..."
* "From the creators/producers/director of (movie title) comes a story..."

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* The suggestion that "If you only see one movie this summer/fall/winter/spring, make it..." it…" A DeadHorseTrope.
* "All [character, often a child] ever wanted was..."
was…"
* "From the creators/producers/director of (movie title) comes a story..."story…"



** [[AndStarring And]] W2, as [[Main/OnlyOneName Fu Manchu/Bunny/The Witch/Dr. Whatever...]]

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** [[AndStarring And]] W2, as [[Main/OnlyOneName Fu Manchu/Bunny/The Witch/Dr. Whatever...]]Whatever…]]



* Parodied by Geico Insurance with Creator/DonLaFontaine. [[https://www.youtube.com/watch?v=ZJMGS7l0wT8 Both our cars were under water...]]

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* Parodied by Geico Insurance with Creator/DonLaFontaine. [[https://www.youtube.com/watch?v=ZJMGS7l0wT8 Both our cars were under water...]]water…]]



* Played straight by John Avner's narration of ''Manga/{{Berserk}}'', where every episode begins with Void's "In this world...".

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* Played straight by John Avner's narration of ''Manga/{{Berserk}}'', where every episode begins with Void's "In this world...".world…".



* Creator/JaneaneGarofalo once pointed out all trailers seem to start with "In a world..." She then did her impression of a movie trailer in UsefulNotes/SanFrancisco: "In a world..." "HSSSSS!"

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* Creator/JaneaneGarofalo once pointed out all trailers seem to start with "In a world..." She then did her impression of a movie trailer in UsefulNotes/SanFrancisco: "In a world..." world…" "HSSSSS!"



* A trailer for ''WesternAnimation/BrotherBear'' starring a moose where the moose and his friend narrated the trailer. It begin with, "If you only see one movie this year-" "Wait, hold on, if they only see one movie, [[LampshadeHanging wouldn't it be the movie they're watching right now]]?" And then a plea to stop watching the current movie and then watch ''their'' movie... or just watch two movies this year.
* In the DVDCommentary for ''WesternAnimation/{{Hoodwinked}}'', the creators mention how trailers always seem to start with the phrase "IN A WORLD..." They go on to joke that all they know about the planned sequel to their movie is that it will take place "IN A WORLD."
* The teaser trailer for ''WesternAnimation/{{Scoob}}'' begins with Scooby and Shaggy at a movie theater talking about making the film. When Shaggy says that they need a trailer, he has Scooby do "the trailer guy voice," which Scooby proceeds to do with gusto.
-->'''Scooby:''' In a world, destroyed by evil...

to:

* A trailer for ''WesternAnimation/BrotherBear'' starring a moose where the moose and his friend narrated the trailer. It begin with, "If you only see one movie this year-" "Wait, hold on, if they only see one movie, [[LampshadeHanging wouldn't it be the movie they're watching right now]]?" And then a plea to stop watching the current movie and then watch ''their'' movie... movie… or just watch two movies this year.
* In the DVDCommentary for ''WesternAnimation/{{Hoodwinked}}'', the creators mention how trailers always seem to start with the phrase "IN A WORLD..." WORLD…" They go on to joke that all they know about the planned sequel to their movie is that it will take place "IN A WORLD."
WORLD".
* The teaser trailer for ''WesternAnimation/{{Scoob}}'' begins with Scooby and Shaggy at a movie theater talking about making the film. When Shaggy says that they need a trailer, he has Scooby do "the trailer guy voice," voice", which Scooby proceeds to do with gusto.
-->'''Scooby:''' In a world, destroyed by evil...evil…



* A 2013 comedy starring Lake Bell, about a young lady seeking to follow her father's footsteps into the trailer voiceover business, is titled, naturally, ''Film/InAWorld...''.

to:

* A 2013 comedy starring Lake Bell, about a young lady seeking to follow her father's footsteps into the trailer voiceover business, is titled, naturally, ''Film/InAWorld...''.''Film/InAWorld…''.



* The trailer for ''Film/AustinPowersTheSpyWhoShaggedMe'', which came out the same summer as ''Franchise/StarWars Episode I'', after doing a fake out bit about ''Star Wars'', had the narrator say, "If you only see one movie this year... make it ''Star Wars''. But, if you see ''two'' movies this year..."
** Some TV spots for ''Film/NottingHill'' ripped off the gag by saying "If you see only one movie this year, go see the groovy British secret agent! But if you see ''two''...". Obviously, it was infinitely more clever and funny when ''Austin Powers''' marketing team thought it up.

to:

* The trailer for ''Film/AustinPowersTheSpyWhoShaggedMe'', which came out the same summer as ''Franchise/StarWars Episode I'', after doing a fake out bit about ''Star Wars'', had the narrator say, "If you only see one movie this year... year… make it ''Star Wars''. But, if you see ''two'' movies this year..."
year…"
** Some TV spots for ''Film/NottingHill'' ripped off the gag by saying "If you see only one movie this year, go see the groovy British secret agent! But if you see ''two''...".''two''…". Obviously, it was infinitely more clever and funny when ''Austin Powers''' marketing team thought it up.
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* ''WebVideo/LoadingReadyRun'' gives us [[https://www.youtube.com/watch?v=cv2WK-FoRjg Crapshot 559: The Hospital.'' "In a world where life and death hangs in the balance..."
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* [[DiscussedTrope Discussed]] in [[https://www.youtube.com/watch?v=IPRYlySthLo&t=2s this video from]] ''WebVideo/CinemassacreVideo''. He starts by saying that even though "In a World" is supposed to be a huge cliche, [[DeadUnicornTrope almost all the examples he could think of are parodies, and that he couldn't think of a single straight answer before asking for help.]] Even in the trailers where it does say this, it's very rarely at the beginning and usually appears somewhere in the middle with no emphasis.
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** '''''[[AC: [[Creator/DonLaFontaine This summer/year/etc...]]]]'''''

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** '''''[[AC: [[Creator/DonLaFontaine This summer/year/etc...summer/year/Christmas, etc...]]]]'''''
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* "Meet the [Characters]!"


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* A male character suffers a painful injury (Usually to the [[GroinAttack the groin]] [[AgonyOfTheFeet or leg/foot]]), and the music cuts out for a few seconds while another character or two laugh at him.
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** Some TV spots for ''Film/NottingHill'' stole the exact same gag by saying "If you see only one movie this year, go see the groovy British secret agent! But if you see ''two''...". Obviously, it was infinitely more clever and funny when ''Austin Powers'' did it.

to:

** Some TV spots for ''Film/NottingHill'' stole ripped off the exact same gag by saying "If you see only one movie this year, go see the groovy British secret agent! But if you see ''two''...". Obviously, it was infinitely more clever and funny when ''Austin Powers'' did it.Powers''' marketing team thought it up.
Is there an issue? Send a MessageReason:
None


** Some TV spots for ''Film/NottingHill'' stole the exact same gag by saying "If you see only one movie this year, go see the groovy British secret agent! But if you see ''two''...". Obviously, it was infintely more clever and funny when ''Austin Powers'' did it.

to:

** Some TV spots for ''Film/NottingHill'' stole the exact same gag by saying "If you see only one movie this year, go see the groovy British secret agent! But if you see ''two''...". Obviously, it was infintely infinitely more clever and funny when ''Austin Powers'' did it.
Is there an issue? Send a MessageReason:
None

Added DiffLines:

** Some TV spots for ''Film/NottingHill'' stole the exact same gag by saying "If you see only one movie this year, go see the groovy British secret agent! But if you see ''two''...". Obviously, it was infintely more clever and funny when ''Austin Powers'' did it.
Is there an issue? Send a MessageReason:
None


* One of the strangest examples of this trope was [[https://youtube.com/watch?v=17VT7NdHdOw an ad for]] the ''WesternAnimation/DoraTheExplorer'' special "The Lost City".

to:

* One of the strangest examples of this trope was [[https://youtube.com/watch?v=17VT7NdHdOw an ad for]] the ''WesternAnimation/DoraTheExplorer'' special "The Lost City". City", which advertised a 30-minute episode of a preschool show like an action movie.
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Added DiffLines:

* One of the strangest examples of this trope was [[https://youtube.com/watch?v=17VT7NdHdOw an ad for]] the ''WesternAnimation/DoraTheExplorer'' special "The Lost City".
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[[https://www.youtube.com/watch?v=fVDzuT0fXro The trailer for ''Comedian'']] (yep, that's really him) does a good job of showing how certain styles of trailer-talk are not always appropriate. See TheyFightCrime for this kind of plot-pitching used for {{UsefulNotes/Television}}.

Named for a line commonly attributed to "That Guy from the Movies", the late Creator/DonLaFontaine, who very likely [[https://www.youtube.com/watch?v=7QPMvj_xejg single-handedly]] [[TropeMaker brought this trope into being]].

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[[https://www.youtube.com/watch?v=fVDzuT0fXro The trailer for ''Comedian'']] (yep, that's really him) Hal Douglas, the "East Coast In-A-World Guy") does a good job of showing how certain styles of trailer-talk are not always appropriate. See TheyFightCrime for this kind of plot-pitching used for {{UsefulNotes/Television}}.

Named for a line commonly attributed to "That Guy from the Movies", the late Creator/DonLaFontaine, Creator/DonLaFontaine (the "West Coast In-A-World Guy"), who very likely [[https://www.youtube.com/watch?v=7QPMvj_xejg single-handedly]] [[TropeMaker brought this trope into being]].
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* ''Series/{{Cheers}}'': In "[[Recap/CheersS5E24 Cheers: The Motion Picture]]", Diane takes the gang's home movie of Woody's life in Boston and recuts it into an absurd art film called ''Manchild in Beantown''. The first line of Diane's over-the-top narration is "In a world gone mad, where can a young man go? Where? Where? Tell me where?"
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* The teaser trailer for ''WesternAnimation/{{Scoob}}'' begins with Scooby and Shaggy at a movie theater talking about making the film. When Shaggy says that they need a trailer, he has Scooby do "the trailer guy voice," which Scooby proceeds to do with gusto.
-->'''Scooby:''' In a world, destroyed by evil...
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* In ''Discworld/MovingPictures'', the standard phrase is "Against The Backdrop Of A World Gone Mad!" At one point Soll is attempting to negotiate with a group of dwarfs who [[OurDwarvesAreAllTheSame object to being stereotyped as miners]] ("But most dwarfs ''are'' miners!" "Yes, but we're not happy about it."), a troll who wants to play the leading man, and various other people nitpicking the plot, when someone asks him why all Mr Dibbler's pictures are set against the backdrop of a world gone mad. His response is "Because Mr Dibbler is a very observant person."

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* In ''Discworld/MovingPictures'', ''Literature/MovingPictures'', the standard phrase is "Against The Backdrop Of A World Gone Mad!" At one point Soll is attempting to negotiate with a group of dwarfs who [[OurDwarvesAreAllTheSame object to being stereotyped as miners]] ("But most dwarfs ''are'' miners!" "Yes, but we're not happy about it."), a troll who wants to play the leading man, and various other people nitpicking the plot, when someone asks him why all Mr Dibbler's pictures are set against the backdrop of a world gone mad. His response is "Because Mr Dibbler is a very observant person."
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* A trailer for ''Disney/BrotherBear'' starring a moose where the moose and his friend narrated the trailer. It begin with, "If you only see one movie this year-" "Wait, hold on, if they only see one movie, [[LampshadeHanging wouldn't it be the movie they're watching right now]]?" And then a plea to stop watching the current movie and then watch ''their'' movie... or just watch two movies this year.

to:

* A trailer for ''Disney/BrotherBear'' ''WesternAnimation/BrotherBear'' starring a moose where the moose and his friend narrated the trailer. It begin with, "If you only see one movie this year-" "Wait, hold on, if they only see one movie, [[LampshadeHanging wouldn't it be the movie they're watching right now]]?" And then a plea to stop watching the current movie and then watch ''their'' movie... or just watch two movies this year.

Added: 710

Removed: 671

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[[folder:Films -- Animated]]
* A trailer for ''Disney/BrotherBear'' starring a moose where the moose and his friend narrated the trailer. It begin with, "If you only see one movie this year-" "Wait, hold on, if they only see one movie, [[LampshadeHanging wouldn't it be the movie they're watching right now]]?" And then a plea to stop watching the current movie and then watch ''their'' movie... or just watch two movies this year.
* In the DVDCommentary for ''WesternAnimation/{{Hoodwinked}}'', the creators mention how trailers always seem to start with the phrase "IN A WORLD..." They go on to joke that all they know about the planned sequel to their movie is that it will take place "IN A WORLD."
[[/folder]]



* A trailer for ''Disney/BrotherBear'' starring a moose where the moose and his friend narrated the trailer. It begin with, "If you only see one movie this year-" "Wait, hold on, if they only see one movie, [[LampshadeHanging wouldn't it be the movie they're watching right now]]?" And then a plea to stop watching the current movie and then watch ''their'' movie... or just watch two movies this year.



* In the DVDCommentary for ''WesternAnimation/{{Hoodwinked}}'', the creators mention how trailers always seem to start with the phrase "IN A WORLD..." They go on to joke that all they know about the planned sequel to their movie is that it will take place "IN A WORLD."
Is there an issue? Send a MessageReason:
None


* {{Negativland}} once collaged a couple dozen snippets from various La Fontaine trailers for HighFantasy films. It's on track 6 of ''Moribund Music of the 70s''. [[http://www.dreamshore.net/bluejay/don_lafontaine_razortape_epic_adventure.mp3 Listen to it here]].

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* {{Negativland}} Music/{{Negativland}} once collaged a couple dozen snippets from various La Fontaine trailers for HighFantasy films. It's on track 6 of ''Moribund Music of the 70s''. [[http://www.dreamshore.net/bluejay/don_lafontaine_razortape_epic_adventure.mp3 Listen to it here]].
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** It was also used for the Music/CrosbyStillsNashAndYoung documentary ''[[https://www.youtube.com/watch?v=EiPM1-rTf0k Deja Vu]].

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** It was also used for the Music/CrosbyStillsNashAndYoung documentary ''[[https://www.youtube.com/watch?v=EiPM1-rTf0k Deja Vu]].Vu]]''.
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* Parodied by the Ho-Chunk Nation's casino ads, to brag about getting a liquor license. No, I'm not kidding.

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* Parodied by Used in one of the Ho-Chunk Nation's casino ads, to brag about getting a liquor license. No, I'm not kidding.
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* Parodied by the Ho-Chunk Nation's casino ads, to brag about getting a liquor license. No, I'm not kidding.
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* ''Someone'' from RollingStone/Time/Whatever magazine says it's "Stunning/[[SugarWiki/MomentOfAwesome Awesome]] / [[ItsAllAboutMe The best film of the year]]".

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* ''Someone'' from RollingStone/Time/Whatever Rolling Stone/Time/Whatever magazine says it's "Stunning/[[SugarWiki/MomentOfAwesome Awesome]] / [[ItsAllAboutMe The best film of the year]]".



PlayingWithATrope:

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PlayingWithATrope:

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