History Main / InAWorld

** The best example would be the ''Film/StarTrek'' movie (2009) [[https://www.youtube.com/watch?v=TkZFWr0vR8Q teaser]], where you couldn't see much, until the last shot showed that it was the Enterprise.

* ''Someone'' from RollingStone/Time/Whatever magazine says it's "Stunning/[[MomentOfAwesome Awesome]] / [[ItsAllAboutMe The best film of the year]]".

* Mexican comedian [[Series/OtroRollo Adal Ramones]] makes fun of trailers in [[https://www.youtube.com/watch?v=eu5wUy7ay_g one of his monologues]] (starts at 17:00).

** The best example would be the ''Film/StarTrek'' movie (2009) teaser, where you couldn't see much, until the last shot showed that it was the Enterprise.

* Used by MittRomney in a [[http://youtu.be/26AMgycOWoU campaign ad]].

[[folder:Anime and Manga]]

[[folder:Film]]

[[folder:Stand Up Comedy]]
* Pablo Francisco's half-hour Creator/ComedyCentral special featured an act based around this trope.
* Creator/JaneaneGarofalo once pointed out all trailers seem to start with "In a world..." She then did her impression of a movie trailer in UsefulNotes/SanFrancisco: "In a world..." "HSSSSS!"
* Mexican comedian [[Series/OtroRollo Adal Ramones]] makes fun of trailers in [[https://www.youtube.com/watch?v=eu5wUy7ay_g one of his monologues]] (starts at 17:00).

[[folder:Table Top Games]]
* ''TabletopGame/Warhammer40000'': In a world of [[DarkerAndEdgier Grim Darkness]]... [[CrapsackWorld there is only war]]

[[folder:Theatre]]
* The short play ''Check Please, Take 3'' features a character [[{{Expy}} named Dan]] who ''[[CantStayNormal cannot stop talking like this.]]'' Right down to being unable to say the phrase "inside this planet."
[[/folder]]

* The trailer for ''[[WebVideo/YuGiOhTheAbridgedSeries Yu-Gi-Oh: The Abridged Movie]]'' [[https://www.youtube.com/watch?v=gqU6Ajl63os started out]] this way. It ends, "By the way, does anyone have a throat lozenge? This voice is killing me."
* ''PacMan: [[https://www.youtube.com/watch?v=fWL6j0SvqV0 The Movie.]]''

* WebVideo/HonestTrailers is a mix of this and AccentuateTheNegative. The announcer voice is further spoofed when they added as TheStinger him saying user-suggested things such as [[InherentlyFunnyWords "glockenspiel"]] and [[Anime/{{Pokemon}} "Pikachu, I choose you".]]

Since their creation these archetypes have been increasingly [[PlayingWithATrope played with]] and may even be leaning toward [[DiscreditedTrope being discredited]] or even a DeadHorseTrope, as 21st century movie trailers usually don't have any narration at all.

* In [[TabletopGame/{{Warhammer 40000}} a world]] of [[DarkerAndEdgier Grim Darkness]]... [[CrapsackWorld there is only war]]

* ''{{Whiplash}}'' has this as one of its first jokes. A bunny starts with "IN A WORLD, WHERE A VOICE FROM THE HEAVENS TELLS YOU TO ''CUT LOOSE''--", but he's promptly attacked by guards.

* The Borderlands series. The moon dance trailer for "VideoGame/BorderlandsThePreSequel" specifically was the ""Main/PunctuatedForEmphasis" interspersed with kickass clips" type

* Subtly invoked by the Australian trailer for ''Film/TheProposition'', which starts with a stark shot of the outback and RayWinstone saying "Australia. [[Creator/DorothyParker What fresh hell is this?]]"

** [[http://www.ranker.com/list/best-in-a-world-voice-over-trailers/chaz-fletcher This page]] lists several examples of real-life "in a world" trailers, most of which are not parodies and most of which are by Don Lafontaine, though few actually ''begin'' with the phrase in question. This is just to officially prove, if such proof be needed, that the "in a world" trope is not a DeadUnicornTrope.

* ''[[http://www.youtube.com/watch?v=FO0kRE5OTZI Here Comes ]] DrTran'' revolves around a five year-old boy getting harassed by a movie trailer narrator.

* Subtly invoked by the Australian trailer for ''Film/TheProposition'', which starts with a stark shot of the outback and RayWinstone saying "Australia. [[DorothyParker What fresh hell is this?]]"

** Often (immediately) followed with "...where [[XMeetsY X and Y]] collide"

** Music/NeilYoung created [[https://youtu.be/kjkPracnH1o a parody of this]] for his ''Living With War'' music videos and films.

** Music/NeilYoung created ][[https://youtu.be/kjkPracnH1o a parody of this]] for his ''Living With War'' music videos and films.

** Elastica's track "Connection" was poplular duing the 80's and 90's. The song has a heavy, high-energy chorus appropriate for frenetic action sequences. Then at a moment of tension [[DramaticPause everything stops]] except a vocal solo singing "the vital connection is made"...and the instrumentation coincides with the climax of the onscreen stunt.

* If you want to see all of these piled on at once, [[https://www.youtube.com/watch?v=80QqYu6VB_Y watch the trailer]] for ''ByeByeLove''.

** This has since been condensed to simply 'This summer/fall/July/whathaveyou'; in particularly poisonous cases, this is followed several cuts later by an exhortation for the audience to [[TheyFightCrime PUNCH CRIME]] or otherwise do something that the characters in the film will be doing (rather than, more sincerely, exhorting them to purchase a ticket and see their film) They may also be asked to go on an adventure "beyond imagination", or beyond something similar. This was perhaps a fair cop in ''Film/{{Zardoz}}'''s advertising campaign (well, it was in keeping with the lunatic bombast of the film, at least), but when attributed to the ''Film/TheMummyTrilogy'' films, it just looks desperate.

** For high-budget blockbusters heavy on CG, the letters might slowly tumble over from behind the camera from different directions in such a way that they'll perfectly align themselves into the movie's title. Sometimes, one of these letters will float by extremely close to the camera, allowing you to see the texture in the letter. Creator/WarnerBros and Creator/{{Marvel}} use these for their logos too, with metallic reflections of the studio and pages from the comic books, respectively, revealing they're the companies' logos as the camera dramatically zooms out.

* Done straight ''and'' with a twist in [[http://www.youtube.com/watch?v=E-vUl-1FJ9E the trailer]] for ''Film/HeavenlyCreatures'': "In a world where dreamers and believers are miraculously transformed..." "But ours is not a world that believes in magic..."

* Chanting or cheering (often gradually increasing in volume as a fade-in happens). Especially common for sports movies.

* A (green) MPAA Rating Card reads "The following PREVIEW has been approved for / ALL AUDIENCES / by the Motion Picture Association of America" (Since 2014, theatrical trailers "have been APPROVED to / ACCOMPANY THIS FEATURE") and then "The film advertised has been rated PG-13..."

** The trailer for the ''Film/{{Star Trek|Into Darkness}}'' film ''Into Darkness'' is punctuated by nothing ''but'' booms.
** Ever since ''Film/{{Inception}}'', we've been treated to its signature "[[PreviewsPulse BWAAAAAAAAA]]" as well.
** A variation seems to include HellIsThatNoise as in the case of the Film/{{Prometheus}} trailer.

* Whatever the movie's actual soundtrack is, the trailer's own soundtrack will be ''Music/CarminaBurana'', ''[[Film/RequiemForADream Lux Aeterna]]'' or scratchy, tension-filled electronic music.

** Unless it's a {{sequel}}, in which case it will usually use the first film's soundtrack.
** Or a guitar-heavy rock song that doesn't appear on the soundtrack playing over action-packed, fast-cut footage from the movie. This is usually done in TV commercials for the movie instead of the full trailer.

** Another very popular choice from the 80's/90's was Elastica's track "Connection". The song has a heavy, high-energy chorus appropriate for frenetic action sequences. Then at a moment of tension [[DramaticPause everything stops]] except a vocal solo singing "the vital connection is made"...and the instrumentation coincides with the climax of the onscreen stunt.

* When is the film coming? It's usually ''Coming soon...''
** Or it is ''Now in theaters [everywhere]''.
** Or possibly '''''[[AC: [[Creator/DonLaFontaine This summer...]]]]'''''

* All the movie ads in the commercial breaks while the WhateleyUniverse characters are watching "Tales of the [=MCO=]", including ads for Oliver Stone's "Foucault's Pendulum" and the Merchant-Ivory production of "Hulk 1809".

* The "trailers" for ''TheWayOfTheMetagamer 2: InNameOnly''.

* Go ahead and browse Website/YouTube for recut trailers. People are [[GenreSavvy familiar enough with this trope]] that they rearrange a movie's content to pitch it as the wrong genre. Some films, by merit of their quality lend themselves to this, such as the {{Narm}}alicious remake of ''TheWickerMan'' becoming [[http://www.youtube.com/watch?v=v_mW8mBzmHo a comedy]]. [[http://www.youtube.com/watch?v=u1kqqMXWEFs Ten Things I Hate About Commandments]] being an example of said culture jamming.

* In a FoilArmsAndHog sketch, the premise of “Movie Voice”.

* Played with in a commercial for ''Series/HogansHeroes'' which was written by StanFreberg. During a TV commercial where Freberg interviews star Bob Crane:

* Parodied in ''NedsDeclassifiedSchoolSurvivalGuide''.
* "In a land of myth, and a time of magic, the destiny of a great kingdom rests on the shoulders of a young boy. His name... Series/{{Merlin}}." ("Young man" as of Season 4.)

** Another very popular choice from the 80's/90's was Elastica's track "Connection". The song has a heavy, high-energy chorus appropriate for frenetic action sequences. Then at a moment of tension [[DramaticPause everything stops]]... until a vocal solo continues, along with the action.