History Main / CreditsBrandProducts

[[WMG:[[center:[[AC:This trope is [[https://tvtropes.org/pmwiki/posts.php?discussion=1662643263061378200 under discussion]] in the Administrivia/TropeRepairShop.]]]]]]
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[[quoteright:350:[[Film/NapoleonDynamite https://static.tvtropes.org/pmwiki/pub/images/napoleon_dynamite_credits_4001.jpg]]]]
[[caption-width-right:350:"Jeremy Coons" are the kids' favourite brand of Edited Bys!]]

A lot of times in the media, credits are just words that fade in and out of the video put in during the post production process. So in most media, a common way to have some variety in the credits is to have them actually exist in the world of the characters. The producer's name on someone's index card, the director on that billboard over there... the sky's the limit. Nobody ever notices or comments on these oddly labeled items.

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!!Examples:

[[foldercontrol]]

[[folder:Anime & Manga]]
* ''Anime/ArakawaUnderTheBridge'''s first opening credits sequence. Combined with DesignStudentsOrgasm.
* Have you ever tasted ''LightNovel/{{Baccano}}'' chocolate?
* Also the case for some (but not all) of the credits in the first opening for ''Manga/{{Bleach}}''.
* The opening theme of ''Anime/{{Kamichu}}''
* ''Manga/ManabiStraight'''s OP has the credits spray painted graffiti style onto the setting.
* ''Anime/TheTowerOfDruaga: Sword of Uruk'' did this, including baseball uniforms with the voice actors' names on them.
%%* ''Anime/TheTowerOfDruaga: The Aegis of Uruk''.
* ''Manga/ToLoveRu'''s opening credits. Frying pans, notebooks, tires, the tan line of breasts...
x[[/folder]]

[[folder:Comic Books]]
* In the golden age of British anthology comics, the artists were viewed merely as employees and their work became the sole property of the publishing houses like DC Thompson and IPC. The house artists were therefore absolutely forbidden to sign their work, which had to remain anonymous. This was done to prevent them from being able to assert intellectual property rights or any sort of claim to repeat royalties. Artists found inventive ways around this. In any strip by Leo Baxendale, for instance, you might see a discreet background shop front marked something like L BAXENDALE, PAINTER & DECORATOR, or else a passing works van belonging to L.B. AXENDALE & CO...
* ''ComicBook/MortadeloYFilemon'' (1958–1968) included billboards of "Chicle Duglas" in the background.
** In the eighties, Mortadelo and Filemón, as some other Ibáñez characters, were used as the image of a chocolate spread, "Tulicrem". Some one-page stories were written to promote the brand.
* Creator/WillEisner was fond of doing this.
[[/folder]]

[[folder:Films -- Animation]]
* In ''WesternAnimation/AnAmericanTail'', when Tony and Bridget emerge from the wreckage after the cat attack at the market, a bottle of "Pomeroy Hair Tonic", named after co-producer John Pomeroy, can be seen in the background.
* The beginning credits of ''WesternAnimation/CatsDontDance'' have the names of the main crew members appear on various billboards and signs as Danny Cat travels to Hollywood.
* ''WesternAnimation/MyLittlePonyEquestriaGirlsFriendshipGames'': The first part of the opening credits consists in following a spark of magic over [[StringTheory the strings from Twilight's board of weird Canterlot High events]], with "Hasbro Studios presents" and the names of the executive producers on cards pinned to the board, as well as the movie title on a post-it over a calendar.
* ''WesternAnimation/{{Shrek}}'''s opening credits, various swamp muck "coincidentally" seemed to fall in the exact pattern to match the actors' names.
* The title for the ''WesternAnimation/ToyStoryToons'' short ''Small Fry'' is shown as a label on [[TitleDrop a small box of French fries]]. And the end credits are shown on an overhead fast food restaurant menu sign.
[[/folder]]

[[folder:Films -- Live-Action]]
* The opening credits for ''Film/DayWatch'' (not subtitled, at least in English) are visible as reflections on the windshield of the truck Anton and Svetlana are in. The closing credits are shown on billboards and signs Semyon drives past, or so the subtitles say.
* ''Film/{{Delicatessen}}'' has its [[http://vimeo.com/5523595 opening credits]] using household items to display cast and crew names.
* The opening credits of ''Film/EdWood'' have the principal actors' names on B-movie style prop gravestones.
* The closing credits of ''Film/EmployeeOfTheMonth2006'' appear on a register's display.
* ''[[http://www.artofthetitle.com/2010/08/23/gentlemen-broncos/ Gentlemen Broncos]]'' had the opening credits as the titles of pulp sci-fi novels.
* ''Film/KickAss'' features the film's title as a license plate. Since Kick-Ass was already famous at that point in time, it could be there in-universe.
* The opening credits of ''Film/MyManGodfrey'' are on neon signs as the camera pans through part of New York City.
* ''Film/NapoleonDynamite'''s opening credits as pictured above.
* In ''Film/SchoolOfRock'', the opening credits appear as various posters and on people's shirts in the bar.
* ''Film/TheTerminal'' has the opening credits show up on the airport's split-flap display.
* The opening credits of ''Film/ThankYouForSmoking'' have the actors' names on tobacco packages.
* The credits of ''Film/WestSideStory1961'' appear as graffiti on walls.
[[/folder]]

[[folder:Live-Action TV]]
* ''Series/GreenAcres'' '''loved''' this trope. In many episodes it was their CouchGag.
* Episode 28 of ''Series/MontyPythonsFlyingCircus'' has this trope. In episode 35, a character reads the credits out loud.
[[/folder]]

[[folder:Video Games]]
* The opening credits of ''VideoGame/{{Bayonetta}}'' are on headstones in a graveyard. Enzo "marks" director Hideki Kamiya's marker as "his territory" as the prologue proper begins.
* The opening credits for ''VideoGame/SunsetOverdrive'' are done via fliers taped on the main character's fridge. The one for developer Creator/InsomniacGames is done as list of retro games, whose lineup is BlandNameProduct FictionalCounterpart versions of their game bibliography up to that point. ''VideoGame/{{Fuse}}'''s is named Overstrike, [[MythologyGag its original title]].
[[/folder]]

[[folder:Western Animation]]
* The opening to ''WesternAnimation/TheSimpsons'' episode "WesternAnimation/TreehouseOfHorror XVIII" has Marge killing the little people in FOX network ads and cooking them into her meatloaf, with their detached body parts spelling out the title and credits.
-->'''Homer:''' Mmm... Developed by.
[[/folder]]
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* The title for the ''WesternAnimation/ToyStory'' short [[WesternAnimation/PixarShorts "Small Fry"]] is shown as a label on [[TitleDrop a small box of French fries]]. And the end credits are shown on an overhead fast food restaurant menu sign.

* The opening credits for ''VideoGame/SunsetOverdrive'' are done via fliers taped on the main character's fridge. The one for developer Creator/InsomniacGames is done as list of retro games, whose lineup is BlandNameProduct FictionalCounterpart versions of their game bibliography up to that point. ''{{VideoGame/Fuse}}'''s is named Overstrike, [[MythologyGag its original title]].

* ''Manga/ToLoveRu'''s opening credits. Frying pans, notebooks, tires, the tan line of breasts...

** Also the case for some (but not all) of the credits in the first opening for ''Manga/{{Bleach}}''.
%%* ''Anime/TheTowerOfDruaga: The Aegis of Uruk''.

* Not quite credits, but ''Anime/ParanoiaAgent'' did this each week with the episode title, which would appear on billboards, in chalk scribbles, or as another part of the scenery.
* ''Anime/ArakawaUnderTheBridge'''s first opening credits sequence. Combined with DesignStudentsOrgasm.
* The opening theme of ''Anime/{{Kamichu}}''
[[/folder]]

* Creator/WillEisner was fond of doing this.

* In the golden age of British anthology comics, the artists were viewed merely as employees and their work became the sole property of the publishing houses like DC Thompson and IPC. The house artists were therefore absolutely forbidden to sign their work, which had to remain anonymous. This was done to prevent them from being able to assert intellectual property rights or any sort of claim to repeat royalties. Artists found inventive ways around this. In any strip by Leo Baxendale, for instance, you might see a discreet background shop front marked something like L BAXENDALE, PAINTER & DECORATOR, or else a passing works van belonging to L.B. AXENDALE & CO...

* ''WesternAnimation/MyLittlePonyEquestriaGirlsFriendshipGames'': The first part of the opening credits consists in following a spark of magic over [[StringTheory the strings from Twilight's board of weird Canterlot High events]], with "Hasbro Studios presents" and the names of the executive producers on cards pinned to the board, as well as the movie title on a post-it over a calendar.
* In ''WesternAnimation/AnAmericanTail'', when Tony and Bridget emerge from the wreckage after the cat attack at the market, a bottle of "Pomeroy Hair Tonic", named after co-producer John Pomeroy, can be seen in the background.
* The beginning credits of ''WesternAnimation/CatsDontDance'' have the names of the main crew members appear on various billboards and signs as Danny Cat travels to Hollywood.

* ''Film/NapoleonDynamite'''s opening credits as pictured above.
* ''[[http://www.artofthetitle.com/2010/08/23/gentlemen-broncos/ Gentlemen Broncos]]'' had the opening credits as the titles of pulp sci-fi novels.

* In ''Film/SchoolOfRock'', the opening credits appear as various posters and on people's shirts in the bar.

* The credits of ''Film/WestSideStory1961'' appear as graffiti on walls.

* ''Film/KickAss'' features the film's title as a license plate. Since Kick-Ass was already famous at that point in time, it could be there in-universe.

* The opening credits of ''Film/EdWood'' have the principal actors' names on B-movie style prop gravestones.
* ''Film/{{Delicatessen}}'' has its [[http://vimeo.com/5523595 opening credits]] using household items to display cast and crew names.
* ''Film/TheTerminal'' has the opening credits show up on the airport's split-flap display.

* ''Series/GreenAcres'' '''loved''' this trope. In many episodes it was their CouchGag.