History Main / BrandNameTakeOver

8th Apr '17 4:28:43 PM AFP
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This phenomenon tends to annoy the companies that hold the trademarks, because unless the company works sufficiently to prevent such broad use of its trademark, its intellectual property rights to the trademark may be lost, as the mark cannot do its job of identifying the specific product any more. For example, "cellophane" was originally a trademark owned by the Du Pont Corporation; its widespread use as a generic name for any sort of plastic food wrap, regardless of the actual brand, caused Du Pont to lose the trademark, so now anyone can call their plastic wrap "cellophane". In other words, Randal's assessment of the situation in the page quote [[ArtisticLicenseLaw is incorrect]] -- the largest companies are at a ''disadvantage'' as compared to their competition. Naturally, most companies rather strenuously object to this happening, leading to situations where they are StuckOnBandAidBrand in an attempt to stop it.

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This phenomenon tends to annoy the companies that hold the trademarks, because unless the company works sufficiently to prevent such broad use of its trademark, its intellectual property rights to the trademark may be lost, as the mark cannot do its job of identifying the specific product any more. For example, "cellophane" was originally a trademark owned by the Du Pont Corporation; its widespread use as a generic name for any sort of plastic food wrap, regardless of the actual brand, caused Du Pont to lose the trademark, so now anyone can call their plastic wrap "cellophane". In other words, Randal's assessment of the situation in the page quote [[ArtisticLicenseLaw is incorrect]] In more ways than one -- the largest companies are at a ''disadvantage'' as compared to their competition. Naturally, most companies rather strenuously object to this happening, leading to situations where they are StuckOnBandAidBrand in an attempt to stop it.
it.[[note]]Besides, a Band-Aid isn't an ''adhesive strip'', it's a ''dressing'' with an attached adhesive strip to hold it in place.[[/note]]
8th Apr '17 4:07:00 AM Krieger22
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* Hodgkins (stapler): In Japan, they sold the first stapler. Now all staplers are called Hodgkins (Hocchikisu).

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* Hodgkins Hotchkiss (stapler): In Japan, they sold the first stapler. Now all staplers are called Hodgkins (Hocchikisu).Hotchkiss (Hocchikisu), despite the demise of the manufacturer.
15th Feb '17 12:16:03 PM Gaz112
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** Pot Noodle is the UK equivalent.
31st Jan '17 6:16:13 PM tropower
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* Quadraphonic sound (four channel[[note]]two front left and right channels, and two back left and right channels[[/note]] sound playback system that was used developed and used for records mainly in the 1970s)
** "Quadraphonic" was originally a brand name that referred to Columbia Records' SQ (Stereo Quadraphonic) system which was one of the earliest attempts at surround sound (even if it was just for music). Other systems include Electro-Voice 4 (also known as EV-4; marketed as "4 channel stereo"), Compatible Discrete 4 (CD-4; marketed as "Quadradisc"), and Sansui's QS (Quadraphonic Synthesizer) Regular Matrix system (marketed as "QS 4-channel stereo"). However, the term "quadraphonic" has since come to refer to any 4 channel surround sound.[[note]]Unfortunately, all of them are incompatible with each other, and were all gone by the end of the decade.[[/note]]
31st Jan '17 2:26:11 PM mimitchi33
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* In the UK, the term Sat Nav is often used for GPS systems.
27th Jan '17 11:18:32 AM TwilightLord
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* "Nutella" is or is starting to become a generic term for chocolate spread, regardless of whether it's actually Nutella (and regardless of whether or not it contains hazelnuts, as Nutella does).


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* Shreddies (malted wheat cereal), particularly in the UK.
27th Jan '17 11:05:51 AM TwilightLord
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* Sellotape (clear adhesive tape): Used in the UK, as well as in many former UK territories.

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* Sellotape (clear adhesive tape): Used in the UK, as well as in many former UK territories. Gave rise to the MemeticMutation "sticky-back plastic" on the UK TV show ''Series/BluePeter'', since, being on Creator/TheBBC, they weren't allowed to use brand names or trademarks.
24th Jan '17 2:05:04 AM Nautilus1
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* [=TIR=]: Romania - generic name for a semi-truck. Due to their [[https://en.wikipedia.org/wiki/TIR_Convention#/media/File:Volvo_FH_semi-trailer_Dsc0032nl.jpg big plates]] affixed as part of the [[https://en.wikipedia.org/wiki/TIR_Convention TIR Convention]].
22nd Jan '17 9:14:36 AM thatother1dude
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* [=TiVo=] (digital video recorder): Used as the verb for "to record a program on a digital video recorder".

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* [=TiVo=] (digital video recorder): Used as the verb for "to record a program on a digital video recorder". This has gradually become less common as other DVR services have become more popular than [=TiVo=], and if you just say you'll "record" TV its generally assumed to be on DVR anyway.
4th Jan '17 11:56:58 AM Nautilus1
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* Valvoline (the oil company) as a generic word for "manual gearbox oil" in the 1990s. Mostly [[{{UsefulNotes/Romania}} Romania]]. Died out when the post-2000 generation of cars did no longer require gearbox oil replenishes. Rather ironically, most gear oils available were ''not'' even made by Valvoline.
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