History Main / BottledCool

* Miracle Whip. Yes... Miracle Whip, the pseudo-mayonnaise, ran an ad campaign in the late '90s styled like this. ''"We're Miracle Whip, and we will not tone it down."''

In fact, using the product may make you so cool that you [[LoveIsInTheAir become irresistible]]. See SexForProduct. A basic premise behind {{Perfume Commercial}}s.

[[AC:Candy]]

[[AC:Cars]]
* Extremely common in car commercials. Usually the car will be shown driving through the city at night with hip-hop music playing, as if the occupants were on their way to the CoolestClubEver. Sometimes they're driving instead through an impressive landscape that's unlikely to feature on most of the customers' work routes, like mountains, desert or the Antarctic.

-->These days it seems like everybody's trying to be cool. But isn't being cool the furthest thing from cool? Maybe we should all just try to stop being cool and just, well, be.

[[AC:Cigarettes]]
* Print ads for tobacco products used to be notorious for this, and to an extent still are one brand of cigarette is actually ''named'' Kool. This inspired the page quote from a Joe Camel stand-in on an episode of Futurama. Cigarettes give you an air of retro chic. Camels in particular evoke a bizarre pseudo-Turkish (and thus exotic) influence. And naturally chewing tobacco is the sure sign of a rugged mountain man.

[[AC:Clothing]]
* Sportswear in general and running shoes in particular practically ''live'' on their ability to make their wearer look cool. Although superficially emphasizing how fast/far/high you will go in sports, it's really about how much you will be envied for your overpriced, street-robbery-inspiring apparel.
** Then again, they're fashion accessories. That ''is'' their primary purpose; the idea they'll make you into the next Michael Johnson is the bullcrap.

[[AC:Food and Drink]]
* Just about any soft drink ever manufactured has used this type of commercial (how any given drink ''tastes'' usually isn't brought up), hence the trope name. The most obvious example is 7-Up's slogan "It's Cool To Be Clear", which was accompanied by a mascot designed to be the epitome of cool (at least for TheNineties). Not to mention that Coca-Cola fancies itself as "The Real Thing," Pepsi expects you to name your ''entire generation'' after it, and Mountain Dew can apparently only be enjoyed by people who run around screaming while riding mountain bikes off cliffs. Some companies deliberately attempted to invert the trope: OK Soda was Coca-Cola's attempt to reach hipsters who wanted a humble off-brand, while Sprite's long-running slogan was "Imagine is nothing. Thirst is everything. Obey your thirst."
* Miracle Whip. Yes... Miracle Whip, the pseudo-mayonnaise, is now running an ad campaign styled like this. ''"We're Miracle Whip, and we will not tone it down."''

* Zima happily abused this trope in the late [[TheNineties Nineties.]] Basically, it was just another malt beverage made by an American brewer, but commercials played it up as this ultimate imported stuff that people at the CoolestClubEver would let touch their lips exclusively. Unsurprisingly, it got a rep as being a drink for girls and snooty hipsters too wimpy to drink "real" alcohol and lost marketshare fast.
* Back in the day, Lucozade was marketed as a high-sugar restorative drink for invalids, suitable for those convalescing after surgery. During the 1980's, as the British people had long since come out of wartime restrictions and post-war austerity and simply didn't need excessive sugar to restore health, the flagging beverage was repackaged as a "sports drink" to enable athletes to pull that last bit of match-winning vitality out of exhaustion. Overnight a tonic for the sick became cool as a miracle drink for the super-fit and those who aspired to be super-fit. Nothing ''inside'' the rebranded bottles and cans changed, though.

[[AC:Gaming]]

[[AC:Media]]
* An ad for an Hungarian radio, inverted this trope, by having several people tell their (positive) opinions about it, ending with a stupid looking, boring and generally uncool old bum saying "Meh. I don't listen to that stuff."

[[AC:Technology]]
* There's a series of digital camera ads with former "That '70s Show" star Ashton Kutcher disrupting various hip functions, lately a fashion show - there's a thin line between 'cool' and 'tool'.

[[AC:{{Comedy}}]]

** "BABIES! You'll have so many babies! 400 babies!"

[[AC:Live Action Film]]

[[AC:Web Original]]

->''"Sorry I'm late. My pool game ran long at the jazz club."''
-->-- '''Joe Camel''', ''WesternAnimation/{{Futurama}}''

->"Sorry I'm late. My pool game ran long at the jazz club."
-->-- Joe Camel, ''WesternAnimation/{{Futurama}}''

* ''AnchormanTheLegendOfRonBurgundy'' has Sex Panther by Odeon. It's illegal in nine countries. It's made with bits of real panther, so you know it's good.
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<<|BasicCommercialTypes|>>

* Just about any soft drink ever manufactured has used this type of commercial (how any given drink ''tastes'' usually isn't brought up), hence the trope name. The most obvious example is 7-Up's slogan "It's Cool To Be Clear", which was accompanied by a mascot designed to be the epitome of cool (at least for TheNineties). Not to mention that Coca-Cola fancies itself as "The Real Thing," Pepsi expects you to name your ''entire generation'' after it, and Mountain Dew can apparently only be enjoyed by people who run around screaming while riding mountain bikes off cliffs. This is because there is ''absolutely nothing'' that makes one type of soda better than another; the only difference is taste and image. The New Coke debacle proved it's a bad idea to try changing the taste, image control is the biggest tool they have to fight over the consumer pie. An ''apparent'' exception is Sprite, sold for people who know better than to think a soft drink will make you cool. And who, therefore, must be ''[[TheManIsStickingItToTheMan really]]'' cool.
** OK Soda was Coca-Cola's attempt to reach the apathetic crowd. [[IncrediblyLamePun They Just Didn't Care]].

** It gets better - Creator/StephenColbert complained about Kraft dissing mayonnaise and tried to introduce his own counter-ad. Shortly thereafter, Miracle Whip bought ad time during Stephen's show and ran three ads with new narration [[TakeThat taunting Stephen by name.]]

* Zima happily abused this trope in the late [[TheNineties Nineties.]] Basically, it was just clear beer made by an American brewer, but commercials played it up as this ultimate imported stuff that people at the CoolestClubEver would let touch their lips exclusively. Unsurprisingly, it got a rep as being a drink for snooty hipsters too scared to drink hard alcohol and lost marketshare fast.

* ''AnchormanTheLegendOfRonBurgundy'' has Sex Panther by Odeon. It's illegal in nine countries. It's made with bits of real panther, so you know it's good. [[spoiler: It smells like bigfoot's dick.]]
** And 60% of the time, it works ''every'' time.

** It gets better - Creator/StephenColbert complained about Kraft dissing mayonnaise and tried to introduce his own counter-ad. Shortly thereafter, Miracle Whip bought ad time during Stephen's show and ran three ads with new narration taunting Stephen by name.

* ''AnchormanTheLegendOfRonBurgundy'' has Sex Panther by Odeon. It's illegal in nine countries. It's made with bits of real panther, so you know it's good. [[spoiler: It smells like bigfoot's dick]]

-->-- Joe Camel, {{Futurama}}