History Main / BoldINFLATION

* The page on [[Wiki/TVTropes This Very Wiki]], the manga, and the anime for ''Manga/TegamiBachi'' all emphasize Heart, because HeartIsAnAwesomePower.

-->He was so badass [[PaintingTheMedium his font was bolded.]]
--> "And now you shall learn, and you shall fear, and you shall learn to fear the wrath... of Jeffiroth!" he cackled maniacally.'

* Captain [[Franchise/StarTrek James]]... [[Series/StarTrekTheOriginalSeries T]]... [[Creator/WilliamShatner Kirk]]! Shatner has since said that he played him that way because real people don't have writers, or every single thing they're going to say planned word for word. He wanted to sound like he was coming up with his words as he said them.

* ''Boot'', the precursor to ''Magazine/MaximumPC'', had one of the LettersToTheEditor complain about this. It contained semi-boldfaced words, and stated that the writer read the FIRST and LAST issue because they BOLDFACE every third WORD. The editor's reply was that you CAN'T win them ALL.

** Originally, [[Franchise/{{Pokemon}} POKéMON]][[note]]For those wondering why the é in [=POKéMON=] is left uncapitalized, it's because the font the games use leaves no room for an accent mark over a capital E.[[/note]] games wrote the names of every proper noun in all caps. In other words, you play as a [=POKéMON=] TRAINER in the KANTO, JOHTO or HOENN region on a quest to get every BADGE from every GYM LEADER and eventually take on the ELITE FOUR, having to go through the likes of TEAM ROCKET, TEAM AQUA, or TEAM MAGMA on the way. Diamond and Pearl ended this practice, but their generation still capitalized the names of individual Pokémon due to backward compatibility with the UsefulNotes/GameBoyAdvance games, which use the old method of capitalization (for example, Diamond and Pearl would still say PIKACHU instead of Pikachu, but would say Town Map instead of TOWN MAP). Black and White did away with this as well, meaning no more ALL CAPS at all (for example, a pre-release screenshot of the starter selection refers to the fire starter as Tepig instead of TEPIG, and battle screenshots are similarly capitalized).

** This gets [[Narm/TheLegendOfZelda unintentionally hilarious]] in the ending of ''Ocarina of Time'', when Ganondorf screams at you in ALL CAPS. Because you can [[HelloInsertNameHere rename Link to anything you want]], it doesn't affect your protagonist's name at all. Thus, it all comes off like a HongKongDub in a dramatic moment. "CURSE YOU, ZELDA! CURSE YOU, SAGES! CURSE YOU, Link!"

* Lampshaded in ''{{VideoGame/Borderlands 2}}'', where one of the loading screen messages notes that TORGUE guns not only fire EXPLOSIVE rounds, but are [[BangBangBang LOUD]] and require EXCESSIVE USE OF CAPITAL LETTERS.

* ''Literature/TheTimTebowCFLChronicles:'' The Ottawa REDBLACKS' official branding guidelines insist that the team name must always be written in ALL-CAPS, and in ''1000 point font''. In Tim Tebow's memoir of his game against the REDBLACKS, he doesn't use the larger font size, but he makes sure to properly capitalize REDBLACKS--because he thinks that's hilarious.

* Creator/FrancisEDec used this multiple times, although it was ''underline'' inflation, as his rants are written on a typewriter.

May be a subtrope of PaintingTheMedium. Inversion of CreepyMonotone. See also BlueText for a related phenomenon on [[Wiki/TVTropes This Very Wiki]].

* Edward D'Eath spoke like this to himself (with ''italics'' in place of bold) in the ''Literature/{{Discworld}}'' novel ''Discworld/MenAtArms''. This was to signify that he was an absolute nutter. "[[PaintingTheMedium He could think in ]]''[[PaintingTheMedium italics]]''. Such people need watching. Preferably from a safe distance."

[[folder:'''Role'''play]]
* As the [=EM=] part of [=PBEM=] stands for "e-mail", the action in the campaigns in the ''Roleplay/GlobalGuardiansPBEMUniverse'' was always produced in text. This trope thus occurred on a more-than-regular basis.
[[/folder]]

* In a ''Franchise/{{Batman}}'' story reprinted in "Batman in the Fifties," Bats and Robin reminisced about the various '''Batarangs''' they'd used over the years, all while keeping us in suspense about what '''Batarang''' X was. This meant that the word "'''Batarang'''" appeared multiple times in nearly every panel. Every use of the word '''batarang''' in this story filled with '''batarangs''' as it discussed every '''batarang''' ever used since the invention of '''batarangs''' leading up to the introduction of a new '''batarang''' bolded every use of the word '''batarang''' until you want to kill all the writers with '''batarangs''' and never want to hear the word '''batarang''' again in your life. (If anything, that last sentence is a ''gross understatement'' of what it's like.)

* Captain [[Franchise/StarTrek James]]... [[Series/StarTrekTheOriginalSeries T]]... [[Creator/WilliamShatner Kirk]]! Shatner has since said that he played him that way because real people don't have writers, and every single thing they're going to say planned word for word. He wanted to sound like he was coming up with his words as he said them.

* Captain [[Franchise/StarTrek James]]... [[Series/StarTrekTheOriginalSeries T]]... [[Creator/WilliamShatner Kirk]]!

** In ''JustForFun/PokemonVietnameseCrystal'', the entire game is written in all caps. This makes the nonsensical, TranslationTrainWreck dialogue of the game that much funnier.

* Every single comic published by Franchise/ArchieComics (such as Betty, Jughead, Sonic, etc) comic uses excessive bold, often on unimportant words. Also uses the convention of exclamation points instead of periods. Apparently the people of Riverdale are constantly screaming out of rhythm. Their Sonic comic has at least gotten better about it since Ian Flynn took over writing. The rest, eh...

In short, '''characters''' speaking with '''unusual''' emphasis in '''normal conversation'''. '''[[UsefulNotes/{{Fonts}} Typefaces]]''' used in '''ComicBooks''' tend to make ''italic type'' '''difficult''' to '''see''', so '''letterers''' use '''bold''' text '''instead'''. Used occasionally, '''bold phrases''' can be statements of '''[[LargeHam power]]'''. '''However''', [[TropesAreTools in the ]]'''[[TropesAreTools hands ]]'''[[TropesAreTools of a ]]'''[[TropesAreTools clumsy artist]]''', it can '''irritate''' the '''reader''' and '''discredit''' the '''character''', which is why there will be no more [[SelfDemonstratingArticle Self-Demonstration]] for the rest of the introduction.

* ''VideoGame/FinalFantasyVIII'' tends to emphasize certain [[color:blue:[keywords] ]]due to their plot importance rather than context within the sentence.
** Meta example: titles of ''Final Fantasy'' games are always written in all caps in official sources. This results in bold inflation whenever the franchise or a specific game is referred to in descriptions.

** Perhaps most inexplicably, ''tropes themselves'' will be bolded sometimes, as if that means it applies harder for some reason.

** In POKéMON EMERALD, the enemy TRAINERS in the BATTLE FRONTIER SPEAK IN TERSE PHRASES IN ALL CAPS, complete with NoPunctuationPeriod much like ''VideoGame/PokemonVietnameseCrystal'' below.

* In ''FanFic/HopeOnADistantMountain'', if a line is bolded, that indicates it's the speaker's equivalent to Naegi's CatchPhrase from the trials: "''[[VisualNovel/DanganRonpa You've got that wrong!]]''"

* Comicbook/{{Daredevil}}'s and Franchise/SpiderMan's foe The Rose, son of Kingpin, had a henchgirl, Delilah whose power, apparently, was to randomly speak in a different font. And throw tanks. What would happen if she met SelfDemonstrating/{{Deadpool}}? The [[TheEndOfTheWorldAsWeKnowIt Universe]] would [[NegativeSpaceWedgie ex]][[EarthShatteringKaboom plode]].

* [[Main/FallingIntoTheCockpit Checklists in aviation]] always capitalize the BUTTON or INSTRUMENT to check and which ACTION to take, so pilots can reference the checklist quickly without having to read the entire sentence and [[Main/BillionsOfButtons figure out the right button]] instead of following the checklist from memory.
[[/folder]]

* Checklists in aviation and space flight always capitalize the BUTTON or INSTRUMENT to check and which ACTION to take, so pilots can reference the checklist quickly without having to read the entire sentence.

In short, '''characters''' speaking with '''unusual''' emphasis in '''normal conversation'''. '''[[UsefulNotes/{{Fonts}} Typefaces]]''' used in '''ComicBooks''' tend to make ''italic type'' '''difficult''' to '''see''', so '''letterers''' use '''bold''' text '''instead'''. Used occasionally, '''bold phrases''' can be statements of '''[[LargeHam power]]'''. '''However''', [[TropesAreTools in the ]]'''[[TropesAreTools hands ]]'''[[TropesAreTools of a ]]'''[[TropesAreTools clumsy artist]]''', it can '''irritate''' the '''reader''' and '''discredit''' the '''character''', [[GenreSavvy which is why there will be no more]] [[SelfDemonstratingArticle Self-Demonstration]] for the rest of the introduction.

** '''[[ComicBook/IncredibleHulk HULK]] TALK LOUD ON [[SelfDemonstrating/TheIncredibleHulk HIS PAGE]]!!!!!! LOTS OF BIG LETTERS AND SHOUTING!!!!!!! ''GRRRRAAAAAAAAAAAHHHHHHH!!!!!!!'''''

* As the [=EM=] part of [=PBEM=] stands for "e-mail", the action in the campaigns in the Roleplay/GlobalGuardiansPBEMUniverse was always produced in text. This trope thus occurred on a more-than-regular basis.

* The ad copy for Wiki/{{SCP|Foundation}}-[[http://www.scp-wiki.net/scp-1657 1657]]:

* Robert from ''WebVideo/{{Scamalot}}'' describes a nonexistent novel as being very '''passionate''' and '''sensitive'''.
* Many a video like on Website/YouTube or other sharing sites will use caps in the title to emphasize what it is they're trying to push, resulting in video titles like "COWS are secretly SPIES for the ILLUMINATI!" or "The GOVERNMENT is hiding ILLEGAL IMMIGRANTS in your SILVERWARE!"