History Main / AbandonShipping

** The show had the potential pairing between Blake Belladonna and her former White Fang partner and leader Adam Taurus. Even though Adam hadn't been in the series outside of the "Black" trailer, people still held a candle for this pairing and saw a future where they could reconcile. That ship sank ''quickly'' come Vol. 3, Episode 11 "Heroes and Monsters", when he finally appears and precedes to [[spoiler:go full {{Yandere}} on Blake, vowing to destroy everything she holds dear, and starts by stabbing Blake in the stomach, before going on to [[AnArmAndALeg lop off Yang Xiao Long's arm]] and trying to decapitate Blake as she shields Yang from further harm.]] This intensifies in the following season, where despite not appearing on-screen himself, we see that the aforementioned event gave Yang PTSD, learn he was physically abusive towards Blake prior to her abandoning him, discover has been attempting to get the current Supreme Leader of the White Fang to join the villain cabal, and when that fails, plans her death and usurpation so he can launch a ''terrorist campaign''. In short, fans went from thinking Adam would be a BrokenBird {{Woobie}} to discovering that he was actually a vile jerkass in the span of a year despite not ''being in the show.'' It's telling that Blake/Adam ship quickly changed its name from [[PortmanteauCoupleName Tauradonna]] to Animal Abuse.

*** After the events of the book, previously vocal [[TheHero Harry]]/Cho Shippers appeared to ''[[http://harrypotter.wikia.com/wiki/Evanesco Evanesco]].'' Though they do kind of start dating and even share a kiss, Cho is very clearly still not over Cedric's death and is OnTheRebound with Harry, who is himself traumatized by witnessing Cedric's death and doesn't want to talk about it with her. They have multiple major fights, the final one of which ends their relationship for good.

%%*** After the events of the book, previously vocal [[TheHero Harry]]/Cho Shippers appeared to ''[[http://harrypotter.wikia.com/wiki/Evanesco Evanesco]].''

* ''WebAnimation/{{RWBY}}'': The show had the potential pairing between Blake Belladonna and her former White Fang partner and leader Adam Taurus. Even though Adam hadn't been in the series outside of the "Black" trailer, people still held a candle for this pairing and saw a future where they could reconcile. That ship sank ''quickly'' come Vol. 3, Episode 11 "Heroes and Monsters", when he finally appears and precedes to [[spoiler:go full {{Yandere}} on Blake, vowing to destroy everything she holds dear, and starts by stabbing Blake in the stomach, before going on to [[AnArmAndALeg lop off Yang Xiao Long's arm]] and trying to decapitate Blake as she shields Yang from further harm.]] This intensifies in the following season, where despite not appearing on-screen himself, we see that the aforementioned event gave Yang PTSD, learn he was physically abusive towards Blake prior to her abandoning him, discover has been attempting to get the current Supreme Leader of the White Fang to join the villain cabal, and when that fails, plans her death and usurpation so he can launch a ''terrorist campaign''. In short, fans went from thinking Adam would be a BrokenBird {{Woobie}} to discovering that he was actually a vile jerkass in the span of a year despite not ''being in the show.'' It's telling that Blake/Adam ship quickly changed its name from [[PortmanteauCoupleName Tauradonna]] to Animal Abuse.

Some [[{{Shipping}} Shippers]] are [[DieForOurShip die-hard]]. They'll go through everything; FireIceLightning, nuclear explosions, you name it, but they're still sticking by their OneTruePairing no matter what. Even death is only a minor setback, thanks to the AlternateTimeline.

Then there are the other types who, when a new plot development occurs and changes what we knew about one of these characters, leap off the ship and swim for shore (or, most likely in this metaphor, towards another boat) without even bothering to grab a lifejacket. Maybe it's because a character had a [[{{Wangst}} deep dark secret]] or did [[MoralEventHorizon something terrible]] that severely makes people question their ability to even be in a relationship. Maybe they're [[BrotherSisterIncest really]] [[Franchise/StarWars siblings]], otherwise blood-related, or maybe there's some sort of [[OedipusComplex other aspect to their relationship]] that suddenly {{Squick}}s people. Maybe it is revealed a character has an IncompatibleOrientation. Some will even drop a pairing because [[DieForOurShip the fans are rabid]]. Or maybe shippers have just plain lost interest, with a pairing not suddenly being disliked, but rather ''another'' pairing suddenly becoming much more appealing. Whatever the case, when it suddenly seems like the former Shippers have dropped off the face of the Earth, they have Abandoned Ship.

* ''ComicBook/TheTransformersMoreThanMeetsTheEye'': A lot of people stopped shipping Brainstorm×Perceptor and Brainstorm×Nautica after it was revealed [[spoiler:Brainstorm was a Decepticon spy.]]

** Most people who shipped Rain and Gavin jumped off once Rain found out [[spoiler:she’s sapphic]]. Ana being introduced as Gavin’s eventual love interest also made more readers abandon the ship.

Then there are the other types who, when a new plot development occurs and changes what we knew about one of these characters, leap off the ship and swim for shore (or, most likely in this metaphor, towards another boat) without even bothering to grab a lifejacket. Maybe it's because a character had a [[{{Wangst}} deep dark secret]] that severely makes people question their ability to even be in a relationship. Maybe they're [[BrotherSisterIncest really]] [[Franchise/StarWars siblings]], otherwise blood-related, or maybe there's some sort of [[OedipusComplex other aspect to their relationship]] that suddenly {{Squick}}s people. Maybe it is revealed a character has an IncompatibleOrientation. Some will even drop a pairing because [[DieForOurShip the fans are rabid]]. Or maybe shippers have just plain lost interest, with a pairing not suddenly being disliked, but rather ''another'' pairing suddenly becoming much more appealing. Whatever the case, when it suddenly seems like the former Shippers have dropped off the face of the Earth, they have Abandoned Ship.

* ''WebAnimation/{{RWBY}}'': The show had the potential pairing between Blake Belladonna and her former White Fang partner (and leader of the group) Adam Taurus. Even though Adam hadn't been in the series outside of the "Black" trailer, people still held a candle for this pairing. That ship sank ''quickly'' come Vol. 3, Episode 11 "Heroes and Monsters", when [[spoiler:Adam, upon showing up, goes full {{Yandere}} on Blake, vowing to destroy everything she holds dear and starts by stabbing Blake in the stomach, [[AnArmAndALeg lopping off Yang Xiao Long's arm]], and then tries to decapitate Blake as she shields Yang.]] This holds further importance come Volume 4. Despite not having ''a single appearance outside hallucinations,'' Adam is further vilified as characters discover that he gave Yang PTSD, physically abused Blake off-camera prior to her abandoning him, is attempting to get the current Supreme Leader of the White Fang to join the villain cabal, and when that looked to fail, planned her death and usurpation... so he could launch a ''terrorist campaign.'' In the eyes of the FNDM, Adam has gone from BrokenBird {{Woobie}} to evil in the span of a year despite not ''being in the show.'' It's telling that Blake/Adam shipping changed its name, from [[PortmanteauCoupleName Tauradonna]] to Animal Abuse.

* ''Franchise/StarWars'': The revelation in ''Film/ReturnOfTheJedi'' that [[TheHero Luke]] and [[TheChick Leia]] were siblings ''did'' kill off the idea of them as a couple... for a while. Since then many grown-up fans have [[BrotherSisterIncest resumed shipping them]]. This happening in the past is why some people were hesitant to start supporting Kylo/Rey from ''Film/TheForceAwakens'', who have some [[FoeRomanceSubtext interesting interactions]] in the film. Some were under the impression that Rey might be Kylo's sister or cousin due to the popular theory that she was in some way related to the Skywalker family (either through Han/Leia or Luke); however, once the next movies revealed it was not the case, more people ended up boarding the 'Reylo' ship.

** When the book series began, the natural assumption of many was that Harry and Hermione were destined to be a couple (owing to the trope that the lead male and lead female characters in such storylines are often paired up), but within a few books, it became obvious that Rowling was pairing Hermione with Ron instead, although, as noted below, Rowling did play with readers' expectations when Lavender was brought into the picture.

*** After the events of the book, previously vocal [[TheHero Harry]]/Cho Shippers appeared to ''[[http://harrypotter.wikia.com/wiki/Evanesco Evanesco]].''

** ''Literature/HarryPotterAndTheHalfBloodPrince'':
*** [[TheLancer Ron]]/Lavender Brown used to be a popular BetaCouple among [[ShipMates supporters of Harry/Hermione]] (that is, when he didn't fall victim to DieForOurShip), which changed when it became {{canon}} in the sixth book and turned Lavender into the StalkerWithACrush. They broke up on very bad terms and from then on, Ron was more commonly shipped with [[CloudCuckoolander Luna Lovegood]] among those who don't support the {{canon}} Ron/[[TheSmartGuy Hermione]] and [[TheHero Harry]]/Ginny.

* During [[Machinima/RedVsBlueTheProjectFreelancerSaga seasons 9 and 10]] of ''Machinima/RedVsBlue'', Agent Carolina had three major pairings associated with her: York/Carolina (which was somewhat canon), Director/Carolina, and Tex/Carolina. The last episode of Season 10 reveals [[spoiler:that the Director is her father, and thus Tex is an AI based on her father's memory of her mother]]. A mass exodus from both those ships ensued.

*** After the events of the book, previously vocal [[TheHero Harry]]/Cho Shippers appeared to ''[[http://harrypotter.wikia.com/wiki/Evanesco Evanesco]]''[[note]]Vanishing spell[[/note]].
*** It also saw the once-popular Percy/Penelope ship (it had the advantage in the early days of being the only {{canon}}ical ship whose characters weren't old, dead or both. For a time, it was probably the largest ship not involving some permutation of [[TheHero Harry]], [[TheSmartGuy Hermione]], [[TheLancer Ron]] and [[AntiVillain Draco]].) dwindle away to virtually nothing, for [[FaceHeelTurn a different reason.]] J.K. Rowling later [[WordOfGod stated in an interview]] that [[spoiler:Percy went on to marry Audrey, a woman who was not seen in the books]], which killed off a lot of the remaining shippers.

** Believe it or not, Sirius/Narcissa was actually a moderately popular ship during the "Three-Year Summer" between the releases of ''Literature/HarryPotterAndTheGobletOfFire'' and ''Literature/HarryPotterAndTheOrderOfThePhoenix''. (The ship's popularity probably had much to do with it being a significant part of the ridiculously influential ''Fanfic/TheDracoTrilogy'' {{fanfic}}.) When it was revealed in ''[[Literature/HarryPotterAndTheOrderOfThePhoenix Order]]'' that Narcissa was actually a Black and [[KissingCousins Sirius's cousin]] ([[spoiler:and then Sirius went ahead and died, to top it all off]]), the ship vanished from {{fandom}} seemingly overnight. Ironic, really, since incest and death haven't stopped [[CrackPairing plenty of other Harry Potter ships.]] Or the Blacks, for that matter, since they canonically married within the family to keep their bloodline "pure".
** Of the "Next Gen" characters, the most popular ship was Scorpius/Rose. ''Theatre/HarryPotterAndTheCursedChild'' makes it [[{{Starboarding}} one-sided]] canon, but ironically made many fans jump to Scorpius/Albus due to HoYay and portraying Rose as an incredibly unlikable character.
* ''Literature/TheHeroesOfOlympus'': After Nico came out as gay in ''The House Of Hades'', all heterosexual ships involving him were promptly abandoned.

* ''WebAnimation/{{RWBY}}'' has ''several'' ships sunk due to the later revelations of the story;
** The show had the potential pairing between Blake Belladonna and her former White Fang partner (and leader of the group) Adam Taurus. Even though Adam hadn't been in the series outside of the "Black" trailer, people still held a candle for this pairing. That ship sank ''quickly'' come Vol. 3, Episode 11 "Heroes and Monsters", when [[spoiler:Adam, upon showing up, goes full {{Yandere}} on Blake, vowing to destroy everything she holds dear and starts by stabbing Blake in the stomach, [[AnArmAndALeg lopping off Yang Xiao Long's arm]], and then tries to decapitate Blake as she shields Yang.]] This holds further importance come Volume 4. Despite not having ''a single appearance outside hallucinations,'' Adam is further vilified as characters discover that he gave Yang PTSD, physically abused Blake off-camera prior to her abandoning him, is attempting to get the current Supreme Leader of the White Fang to join the villain cabal, and when that looked to fail, planned her death and usurpation... so he could launch a ''terrorist campaign.'' In the eyes of the FNDM, Adam has gone from BrokenBird {{Woobie}} to evil in the span of a year despite not ''being in the show.'' It's telling that Blake/Adam shipping changed its name, from [[PortmanteauCoupleName Tauradonna]] to Animal Abuse.
** A lot of Ozpin ships (including Ozpin/Glynda and Ozpin/Ironwood) took a hit after the reveal that Ozpin is [[spoiler:a ReallySevenHundredYearsOld body-jumper who changes hosts after his body dies]], meaning that [[spoiler:the Ozpin seen in volumes 1 through 3 technically isn't Ozpin]]. It doesn't help that [[spoiler:his current body, Oscar, is a 14-year-old boy]].
** Cinder/Ruby was a popular AngelDevilShipping during the first two volumes but took a hit after [[spoiler:Cinder killed Pyrrha]] during the Volume 3 finale. Many shippers couldn't support the ship after Cinder's darker character became more obvious.
** Qrow/Winter lost some fans when it was revealed that Winter was ''at least'' thirteen years younger than Qrow. Many fans thought [[ArtisticAge she was at least twenty-eight, if not in her thirties]], but she was later confirmed to be in her early twenties (making her barely older than Qrow's oldest niece).

* After the release of ''WesternAnimation/TheBookOfLife'', a lot of fans speculated that Manolo Sanchez’s great grandmother Anita was the wife of one of his late ancestors, Jorge. They all quickly jumped ship once WordOfGod revealed that they were actually ''siblings''.

* During [[Machinima/RedVsBlueTheProjectFreelancerSaga seasons 9 and 10]] of ''Machinima/RedVsBlue'', Agent Carolina had three major pairings associated with her: York/Carolina (which was somewhat canon), Director/Carolina, and Tex/Carolina. The last episode of Season 10 reveals [[spoiler:that the Director is her father, and thus Tex is an AI based on her father's memory of her mother]]. A mass exodus from both those ships ensued.

* ''WebVideo/MemeHouse'': Madeline/Bulk Bogan was a popular ship with the Twitch Chat. This ended in Part 7 after [[spoiler:she stabbed Bulk to death.]]

* During Seasons 9 and 10 of ''Machinima/RedVsBlue'', Agent Carolina had three major pairings associated with her: York/Carolina (which was somewhat canon), Director/Carolina, and Tex/Carolina. The last episode of Season 10 reveals [[spoiler:that the Director is her father, and thus Tex is an AI based on her father's memory of her mother]]. A mass exodus from both those ships ensued.

* During Seasons 9 and 10 of ''Machinima/RedVsBlue'' Agent Carolina had three major pairings associated with her: York/Carolina (which was somewhat canon), Director/Carolina, and Tex/Carolina. The last episode of Season 10 reveals [[spoiler:that the Director is her father, and thus Tex is an AI based on her father's memory of her mother]]. A mass exodus from both those ships ensued.

* During Seasons 9 and 10 of ''Machinima/RedVsBlue'' Agent Carolina had three major pairings associated with her: York/Carolina (which was somewhat canon), Director/Carolina, and Tex/Carolina. The last episode of Season 10 reveals [[spoiler:that the Director is her father, and thus Tex is an AI copy of her father's memory of her mother]]. A mass exodus from both those ships ensued.

* ''WebVideo/MemeHouse'': Madeline/Bulk Bogan was a popular ship with the Twitch Chat. This ended in Part 7 after [[spoiler:she attacked and killed Bulk [[DeathIsCheap (temporarily)]].]]

[[folder:Anime and Manga]]
* ''Manga/AttackOnTitan'': The revelation that [[spoiler:Mikasa and Levi]] share the same last name has caused that particular ship to be scuttled. Later revelations confirm that they're related, which further sunk it.
* ''Manga/{{Berserk}}'': Some fans of [[HoYay Griffith/Guts]] and Griffith/Casca immediately jumped ship after [[MoralEventHorizon the]] [[RapeAsDrama Eclipse]] went down. The readers had known from the beginning that Griffith was destined to become the demon lord Femto, but it was discovering ''how'' he got there -- and what he personally did to Guts and Casca both -- killed the ships stone dead.
* ''Anime/{{Bleach}}'': Many fans abandoned the Shunsui and Nanao ship when it was revealed that they're [[spoiler: uncle and niece through his older brother.]]
* ''Anime/BloodC'': Saya and Tokizane ship had sunk when it's revealed that [[spoiler:Tokizane is a Grade A asshole who only join the experiment just for money and is disgusted of Saya's true nature. It sunk further when Fumito had the most of the cast, including Tokizane, brutally killed and nobody misses him]].
* ''Anime/BloodPlus'': The [[{{Fandom}} fandom's]] small group of Saya/Diva shippers died off after [[spoiler:Diva [[MoralEventHorizon raped Saya's adoptive brother]] Riku to become pregnant and then killed him]]. Apparently, this was enough to kill off the "[[EvilTwin Evil]] {{Twincest}}" {{fandom}} that had sprung up.
* In ''Manga/BungoStrayDogs'', Gin/Tachihara used to have a small but devoted following. Then chapter 68 rolled along, [[spoiler:in which Tachihara stabbed Gin and later revealed himself as TheMole]], and people dropped the ship. However, [[spoiler:later chapters revealed that Tachihara had [[BecomingTheMask become attached to his position in the Port Mafia]] and had made sure to wound Gin non-fatally, even visiting her in the hospital afterwards]], [[SubvertedTrope bringing the shippers back with a vengeance]].
* ''Anime/DanganRonpa3'':
** Chisa/Juzo and Juzo/Ruruka both lost a lot of followers once [[spoiler: Juzo was revealed to be gay and in love with Munakata.]]
** [[spoiler:Mikan]]/[[spoiler:Junko]] was a ship since the previous installment of the franchise, but [[spoiler:the fact that their relationship is portrayed as DomesticAbuse and Mikan was brainwashed at the time]] made it all go straight into FanDisservice and NightmareFuel territory and everybody dropped the ship.
** Some who were on board with the Makoto/Mukuro ship as shown in IF jumped ship once Mukuro [[spoiler:executed the ColdBloodedTorture against Chisa.]] Even some of those left on the ship after that jumped when ''Side: Despair'' Episode 11 had her derogatorily refer to him as a "loser".
* ''Anime/DeathParade'': Ginti and Mayu seemed to be a BetaCouple to Decim and Onna's partnership, as both duos had unfeeling male [[PsychoPomp arbiters]] and female humans who taught them about human feelings. Ginti and Mayu's antics and character interaction were so amusing that fans forgot what [[CosmicHorrorStory show they were actually watching]] and were caught off guard in the penultimate episode where [[spoiler:Ginti sends Mayu to the Void]].
* ''LightNovel/TheFamiliarOfZero'': More than one Louise/Saitou fan abandoned the ship when, in the second light novel, Louise's beatings of Saitou went from RunningGag to downright DomesticAbuse. Seriously, Louise, using a ''real whip'' on Saitou and making him pass out from the pain? ''After you beat him last night''? That's not being a {{Tsundere}}, that's just being a [[JerkAss bitch]]. Quite a few other people bailed on the pairing after Saito tried to have sex with Louise [[DudeShesLikeInAComa while she was asleep.]]
* ''Manga/FruitsBasket'':
** After Yuki Sohma realized that he thought of Tohru as more of a [[ParentalSubstitute mother figure]] than a love interest the overall support for Yuki/Tohru appeared to die down considerably, though [[FanWank not everyone agreed...]]
** Interestingly, a lot of people abandoned shipping Akito [[HoYay with any of the guys]] once it was revealed that [[spoiler:he was actually a girl]], making it a rather interesting case of [[spoiler:HetIsEw]].
* ''Franchise/FullmetalAlchemist'':
** Unbelievably this happened to a dozen of Roy/Riza doujin circles during the Briggs Arc of the [[Manga/FullmetalAlchemist manga]], when their OTP went {{out of focus}} after the Ishval memories chapters; while said chapters also had their own effect in driving away some of the fans who were more for the standard office romance. [[spoiler:The series finale didn't help, either.]]
** In [[Anime/FullmetalAlchemist 2003]] a lot of fans jumped off [[FoeYayShipping Envy/Ed]] when we learned [[spoiler:he and Edward are half-siblings.]] Though considering the fan bases love of [[spoiler:[[IncestYayShipping brotherly incest]]]], a lot of fans stood firm.
** Ed and Al [[spoiler:apparently permanently being stuck on the wrong side of the Gate]] caused massive amounts of ship abandoning with almost every major pairing, though [[FixFic fans found ways]] [[StarcrossedLovers around it]] or outright [[FanonDiscontinuity ignored]] it.
* ''Manga/GetBackers'', manga only. Ship abandoned for Ban and Himiko because [[spoiler:not only is she his little sister, but she's not even a real person]].
* ''Manga/HotGimmick'': Between Hatsumi's current [[BastardBoyfriend boyfriend Ryoki]] and her only other one who tried to have her [[AttemptedRape gang-raped]] in revenge for something that he thought was her father's fault, it's easy to see why fans started shipping Hatsumi with her older brother Shinogu instead. Support for it grew when he admitted to having feelings towards her and [[spoiler: [[NotBloodSiblings the fact they weren't actually siblings]]]], Hatsumi staying with Ryoki in the end sparked such an outcry that a novel was written (though not by the mangaka) where Hatsumi [[spoiler: breaks it off with Ryoki and leaves for Shinogu]].
* ''Anime/KillLaKill'':
** For those not into IncestYayShipping, the revelation that [[spoiler:Satsuki Kiryuin and Ryuko Matoi]] are (unknown to them for most of the series) siblings, combined with the revelation in an earlier episode that [[spoiler: their mother is an incestuous child molester]] effectively killed off the ship. However, there is a faction of fans who [[IncestYayShipping still ships them in spite of knowing both pieces of information.]]
** The same happened almost unanimously with Tsumugu and Kinue once it turned out she was his older sister rather than TheLostLenore.
* ''Anime/MobileSuitGundamSEED'': during the initial run, there was a small but devoted group of loyal Kira/Cagalli shippers for a time... until it was revealed that [[spoiler:Kira and Cagalli were [[{{Twincest}} twins]] a la Luke and Leia, which WordOfGod confirms was a direct allusion to ''Franchise/StarWars''.]] There are still some shippers out there, though, especially after Kira [[SpeakNowOrForeverHoldYourPeace rescued Cagalli from marrying the wrong guy]] and carried her away in a wedding dress in ''[[Anime/MobileSuitGundamSEEDDestiny Gundam SEED Destiny]]''.
* ''Manga/MyHeroAcademia'': Protagonist Izuku's father [[AmbiguouslyAbsentParent is never seen]], so it's popular to pair his mother, Inko, with his mentor, [[SupermanSubstitute All Might]]. However, [[AllThereInTheManual official sources]] eventually revealed that Izuku's parents are still married, but his dad is away because of work. This has led some to abandon the Inko/All Might ship, while others just create [=AU=]s where Inko is single or [[RelatedInTheAdaptation All Might is Izuku's father]]. Of course, the mere fact that Izuku's dad is simply never around makes it rather easy for people to gravitate back to Inko/All Might.
* ''Manga/{{Naruto}}'': Many Sasuke/Sakura fans were happy at [[spoiler:the two hooking up and having a daughter together]] but the revelations in ''Manga/NarutoGaiden'' that [[spoiler:Sasuke has been [[DisappearedDad gone for at least ten years]], hasn't had any contact with his daughter since infancy, and Sakura barely knows basic trivia about her husband]] soured many fans opinions on the ship. There were also many fans who jumped off that ship when [[spoiler:Sasuke tried to stab Sakura prior to his HeelFaceTurn]].
* ''Manga/NegimaMagisterNegiMagi'': Negi/Asuna. Between the fact that their relationship [[PlatonicLifePartners works fine non-romantically]], rival ships (like Nodoka, Kuu Fei, Yue, Ako, Makie, [[spoiler:Luna aka Shiori, ''[[FoeYayShipping Fate]]'']], etc.), and the false revelation [[spoiler:that Asuna is Negi's aunt, though debunked by the fact that she is way too old, somewhat reviving this ship with minor Tenchi-style family confusion.]]
* ''Franchise/NeonGenesisEvangelion'': ''Anime/RebuildOfEvangelion'' seems to have put a dent in Shinji/Asuka. Asuka's role is very different from in the original series and they're missing a good chunk of their romantic elements. There's also the NewbieBoom of fans who skip straight to the movies without watching the original anime. Many of these fans, if anything, prefer Shinji/Kaworu.
* ''Manga/ParadiseKiss'': During the first volumes, Arashi Nagase and Miwako Sakurada attracted massive amounts of {{shipping}}. However, as the series progressed, readers tended to gradually back away from the (''{{canon}}'') ship, as Arashi's attitude towards Miwako started to become aggressive and sometimes violent, [[spoiler:and then came TheReveal that he [[RapeAsDrama raped her]] during their first time]]. Even though Miwako doesn't hold it against him, [[TheAtoner Arashi feels]] ''[[TheAtoner very]]'' [[TheAtoner guilty]] about his behaviour, [[MustMakeAmends and tries to correct what he has done]]. Despite this, [[spoiler:the fact that they end up together and even have a child]] has proven too {{squick}}y for many fans to overcome.
* Hilda and N are [[FanPreferredCouple one of the most popular non-canon couples]] to ever appear in the ''VideoGame/{{Pokemon}}'' games, so it's natural people would ship their ''Manga/PokemonAdventures'' counterparts. Almost everyone abandoned the White/N ship after [[spoiler:the Ferris Wheel chapter.]] What's even worse is that the corresponding scene in the game arguably has the greatest amount of ShipTease between them, so a lot of people were undoubtedly looking forward to seeing how the manga would handle it.
* ''Anime/PuellaMagiMadokaMagica'':
** About half of [[spoiler:Homura/Madoka]] fans have jumped ship, thanks to [[Anime/PuellaMagiMadokaMagicaTheMovieRebellion the ending of the Rebellion movie]], in which [[spoiler:Homura becomes what could be described as equivalent to the Devil, and usurps Madoka's godly powers in order to create a world in which she is happy]]. The other half isn't going down without a fight, though, and their reactions vary from justifying [[spoiler:Homura]]'s actions to invoking FanonDiscontinuity.
** Mami/Charlotte was a very popular CrackPairing in the fandom, partly for BlackComedy reasons, partly because Charlotte's human form made for a great OCStandIn, and partly because it gave Mami a romantic partner [[ShipMates in a manner that didn't get in the way]] of the two most popular ships in the fandom of Madoka/Homura and Kyouko/Sayaka. Then ''Rebellion'' revealed Charlotte's original human form, Nagisa Momoe -- who, as it turned out, was a ''lot'' younger than Mami ([[VagueAge how much is ambiguous]], but she's definitely below middle-school age, while Mami was at least [[OlderThanTheyLook a very mature 15]] and more likely 17 by the time of ''Rebellion''). Add in that Nagisa in general was written as [[KiddieKid pretty childish and immature]], and the whole thing skewed a little too close to pedophilia for most people's tastes.
* ''Manga/TokyoGhoul'': Most shippers of Kaneki x Uta immediately went for the lifeboats after it turns out [[spoiler: that the latter was part of the group that was responsible for all the events in the series]].
* ''Manga/TsubasaReservoirChronicle'':
** What had been a very vocal group of Fay/Chii Shippers (in contrast to the majority of Kurogane/Fay shippers) mysteriously disappeared after it was revealed that [[spoiler:Fay had based the design of Chii off of his late mother]]. Apparently this was enough to turn most, if not all, of the Shippers away from the pairing (and the former TropeNamer comes from the reaction of a poster on an internet forum.) There was also the small fact that [[spoiler:Chii disintegrated after the [[SoulJar Feather]] used to create her was removed]], and that probably put a major damper on the idea of them being involved in the future.
** And then cue the revelation that [[spoiler:Syaoran is ''really'' actually the son of his own clone and his Sakura's clone, not the CCS pair]]. Fans are abandoning ship left and right, although there is a fair bit of confusion about [[MindScrew which ship to abandon.]]
** There was also a small subset of Tomoyo/Kurogane shippers that vanished once the backstory between the two was delved into, not because of any negative reasons since it was actually quite touching. Mostly because the fandom generally agrees that regardless of the universe Tomoyo's one true love will always be [[SingleTargetSexuality Sakura]], and as soon as she interacted with them it quickly became clear that Tomoyo herself [[ShipperOnDeck ships Kurogane/Fai]].
* ''Anime/ValvraveTheLiberator'':
** Fans abandoned the Haruto/Saki ship after [[spoiler:the very bizarre scene where Haruto raped Saki while in a BrainwashedAndCrazy state.]]
** Others abandoned the Haruto/Shouko shipping after [[spoiler:Shouko turned against Haruto and sent Haruto and L-Elf to the ARUS army in order to save the students of Module 77. Needless to say, it didn't work.]].
* ''Manga/WanderingSon'': Most of the remaining Nitori/Takatsuki and Nitori/Doi fans jumped off their ships when [[spoiler:Nitori and Anna got back together]].
* Prior to the release of ''Anime/WhenMarnieWasThere'', there was very high expectation of it being the first gay Creator/StudioGhibli film. Then the movie came out and it was revealed that [[spoiler:Marnie is the ghost of Anna's ''grandmother'']] (a fact also present in the book this was based on). Needless to say ''that'' killed those expectations there and then.
* Fans of the ''Anime/YuGiOhArcV'' anime were baffled and disgusted by the decision to make [[spoiler: Yuya's love interest Yuzu into his ''mother'' instead]] as a final twist in the manga version. Not only did it kill their ship in the latter, it made watching their anime counterparts awkward enough to kill off most of the ship there too.
* ''Anime/YuriOnIce'': Jean-Jacques/Yuri Plisetsky was the FanPreferredCouple for both characters, but episode 10 quickly began poking holes in the ship with the introduction of J.J.'s girlfriend Isabella and Yurio's newfound friendship/ShipTease with Otabek, who turns out to be Yurio's forgotten ChildhoodFriend. While J.J./Yurio was not fully dropped, a lot of fans moved to Otabek/Yurio and others warmed up to J.J/Isabella.
[[/folder]]

[[folder:Live-Action TV]]
* ''Series/AgentsOfShield'': The reveal at the end of Season 1 that Grant Ward was TheMole and EvilAllAlong, along with Skye giving him a scathing TheReasonYouSuckSpeech, utterly ''destroyed'' the [[PortmanteauCoupleName SkyWard]] ship that had been very popular up until then. Shippers of the pairing are now very scarce.
* Series/{{Arrowverse}}
** ''Series/{{Arrow}}'':
*** Thea/Tommy died a relatively quiet and dignified death in season two for two reasons: the official BetaCouple Thea/Roy became more popular (it later became the most stable relationship on the show), and because of the reveal that they're half-siblings on their father's side.
*** For the first couple seasons of Arrow, Olicity (Oliver/Felicity) was by far the most popular ship, thanks largely to their cute, drama-free interactions. When the two actually got together in Seasons Three and Four, though, ShippingBedDeath hit hard, thanks to a relationship liked for its lack of drama becoming overwrought with drama, pointless secrets, and screen-time hogging angst. Olicity remained widely hated during Season Five (after Oliver and Felicity broke up), and its return during the second half of the season was ''not'' welcome. What officially killed the pairing's popularity altogether, however, was the ending to the 2017 crossover ''Series/CrisisOnEarthX'', where Felicity interrupted {{Supercouple}} Barry and Iris' wedding so she could tack on her and Oliver's own wedding. And that was after spending a majority of her appearance in the crossover {{wangst}}ing about the fact that she ''didn't'' want to marry Oliver, and after Barry and Iris' original wedding had already been interrupted at the beginning of the crossover by ''invading Nazis from another earth''. Not helping the matter is that during said crossover, Eobard Thawne gave Felicity a ReasonYouSuckSpeech revealing that she's never remembered in the heroic tales of the Green Arrow, Black Canary, and the Flash, [[UnintentionallyUnsympathetic inadvertently]] suggesting an AlternativeCharacterInterpretation to her actions: namely, [[LovingAShadow that she only married Oliver]] [[AttentionWhore so she could be remembered as the wife of the Green Arrow]].\\\
Either way, Olicity officially became the most ''hated'' ship in the entire ''Arrowverse'' fandom (with Felicity becoming [[TheScrappy the character equivalent]]) -- only the most hardcore Olicity shippers bother to defend it (and her) these days. Even after the writers spent most of Season Seven trying to redeem the pairing by decreasing the amount of relationship angst and redeeming Felicity's character ([[NeverLiveItDown as she rightfully got most of the blame]]), the ship's popularity never recovered (nor did Felicity's for that matter), and remained at most tolerated until the series finally ended.
** ''Series/TheFlash2014''
*** Barry/Caitlin (Snowbarry) was a FanPreferredCouple in Season One, partly due to similarities with Olicity above. Its popularity died down, however, after the show introduced Caitlin's eventual husband and OneTrueLove Ronnie Raymond. Even after Ronnie died, the ship stagnated as the show moved towards building up Barry/Iris ([=WestAllen=]), the intended OfficialCouple, and stopped with the ShipTease between Barry and Caitlin. Snowbarry did have a brief resurgence in Season Three after Caitlin finally became Killer Frost and partnered up with Savitar, an evil future version of Barry, enabling Snowbarry (albeit the evil version, which is called Savifrost) to exist at the same time as [=WestAllen=], before beginning to stagnate again after Savitar was killed off in the season finale and Barry and Iris finally got married in Season Four.
*** Barry/Leonard Snart ([=ColdFlash=]) was Barry's main slash pairing for ''years'', and the most popular non-canon pairing in the fandom. Its popularity didn't die down even after Cold left for ''Series/LegendsOfTomorrow'' and was KilledOffForReal in the penultimate episode of its first season. It was only after Wentworth Miller finally left the Arrowverse and stopped making appearances as Captain Cold did people finally begin to stop shipping them together.
* ''Series/AsTheWorldTurns'': Many fans abandoned the Luke/Noah pairing after [[EnsembleDarkhorse Reid]] was introduced as another love interest for Luke. Some [[MasochismTango didn't particularly like Noah]] in the first place, but shipped Nuke because for a long time Noah was [[TokenMinorityCouple really the only option]] Luke had. ShipToShipCombat ensued since there were a lot of fans who were still loyal to that ship.
* Faced with accusations of teasing at a Jason/Pythagoras romance that would never happen, ''Series/{{Atlantis}}'' tried to rectify this in the second season by introducing Icarus as a possible love interest for Pythagoras. This does seem to have had the desired effect of driving away a large number of Jason/Pythagoras shippers.
* ''Series/{{Battlestar Galactica|2003}}'' had this happen to Kara/Lee mostly after the fans found the pair's actions in regards to their spouses during the [[RomanticPlotTumor Quadrangle of Doom]] despicable. Attrition though took place throughout the whole series with fans jumping ship as early as the first season finale, by the series finale Roslin/Adama overtook them as the largest ship in the {{fandom}}.
* ''Series/BuffyTheVampireSlayer'': Many abandoned the Spike/Buffy ship after the infamous {{attempted rape}} in "[[Recap/BuffyTheVampireSlayerS6E19SeeingRed Seeing Red]]".
* ''Series/DoctorWho'' fandom saw a marked drop-off in the number of fics where River was paired with Amy and/or Rory after the reveal that [[spoiler: she's their daughter]]. Combined with [[spoiler:the Doctor marrying River]], that also did a fairly good job of killing [[OneTrueThreesome Doctor/Amy/Rory]] too, which was previously pretty popular.
** Prior to Amy and Rory getting married and Rory [[spoiler: coming back into existence]], there was also intense Doctor/Amy shipping (the ending of ''Flesh and Stone'' didn't help matters).
** Mickey/Jackie, formerly a popular [[ShipMates ship mate]] to Tenth Doctor/Rose, has pretty much died off since the pairings of [[spoiler:Jackie/alternate Pete]] in "Doomsday" and [[spoiler:Mickey/Martha]] offscreen at some point before "The End of Time".
** Doctor/Rose shipping did reach a height towards the end of Season 4, until "Journey's End" closed that door forever by [[spoiler: pairing Rose off with the Doctor's clone instead]].
** With the announcement of the Twelfth Doctor as 50-something Creator/PeterCapaldi, the "Whouffle" (Doctor/Clara) ship appeared to lose a lot of steam within hours. It then regained that steam and then some with Series 8, in which the ShipTease actually seemed to ''increase'' between the new Doctor and Clara, aided by good chemistry between Capaldi and Creator/JennaColeman. This is ultimately a huge subversion: Many just assumed the casting of Capaldi was a case of ShipSinking until they saw the actual episodes. Pro-Whouffaldi fans were (and continue to be) aided by contradictory WordOfGod statements. Although Capaldi is on record as opposing "hanky panky" between the Doctor and Clara (primarily due to the actors' age difference, though also due to his being an old-school classic-series fan), in other statements such as a September 2015 interview with the Canadian series ''Inner Space'' he outright referred to the Doctor and Clara's relationship as a romance. Creator/StevenMoffat defined the Doctor's forgiveness of [[spoiler:Clara's betrayal]] in "Dark Water" as his equivalent of saying "I love you", and the episode "Mummy on the Orient Express" was noted for its romantic overtones -- and Coleman has stated unequivocally at conventions that when she performed the closing scene she addressed that "I love you" to the Doctor, not to Danny. The phrase "duty of care" in Series 9, specifically its use in the finale, is also seen as an "I love you" equivalent -- episodes that season saw the Clara saying things to the Doctor like "If you love me in any way, you'll come back" and a finale three-parter which pretty much canonized it all as the Doctor temporarily became a [[WoobieDestroyerOfWorlds Woobie, Destroyer of Time]] in hopes of [[spoiler:undoing her death]]. At the end they were parted for good and [[spoiler:the Doctor forgot her appearance, voice, etc. and thus why he loved her]], which would seem to end this love story forever. ''But one never knows.''
** Doctor/River temporarily took a hit when they [[spoiler:said goodbye for what was implied to be the last time]] in "The Name of the Doctor" and showrunner Steven Moffat started to get fan backlash, leading even people who liked River to complain that too much of her character was written to revolve around the Doctor. "The Husbands of River Song" two-plus years later was something of an AuthorsSavingThrow, giving her CharacterFocus that suggests a much richer life than this, revealing that (among other things) she has actually been ''stealing the TARDIS behind his back'' for years to have solo adventures he never knew about! It also rekindled some interest in the ship with the reveal that [[spoiler: their last night together prior to "Silence in the Library" lasted ''twenty-four years'']].
** The announcement that the character would undergo a GenderSwap for the Thirteenth Doctor resulted in some fans dropping their shipping aspirations as they couldn't reconcile having previously male, handsome incarnations of the Doctor, who since the TV movie of 1996 have been shown romantically pursuing female characters (either canonically or through ShippingGoggles), now a woman who may or may not now pursue romances with male characters. Writers of Male Doctor/Female Companion fan fiction and makers of related merchandise have noticed a marked decline in interest since the female incarnation of the Doctor was announced in July 2017. This is impacting all previous incarnations of the Doctor. The fact at least two of the Doctor's romances, River Song and Clara Oswald, each underwent a {{Retcon}} establishing them as bisexual as potential future-proofing against such an eventuality appears to have had little impact.
*** This also applies to Time Lord characters introduced as female and shipped with the Doctor and other male (and female) characters who now, it is implied, may become male at any point. The most notable example of this is Romana.
* ''Series/{{Dollhouse}}'': More than half of [[ReluctantMadScientist Topher]] and [[TheConscience Claire]]'s {{fandom}} abandoned shipping when it was revealed that [[spoiler:Claire was actually a Doll and claimed she hated Topher's guts]]. Those who left began to ship [[ReluctantMadScientist Topher]] with [[DefrostingIceQueen Adelle]], until [[PairTheSmartOnes Bennett]] came into the picture and killed whatever was left of ''both'' pairings. (Before, you know, getting [[spoiler:killed off by Claire...]])
* ''Series/{{Friends}}'':
** In early seasons, Richard/Monica and Chandler/Kathy were pretty popular, but vanished almost the minute Monica popped up from under Chandler's covers and the entire fandom jumped on the Chandler/Monica ship which sailed strongly to the end of the series.
** Ross and Rachel started out as an extremely popular ship with the majority of the viewing audience seemingly rooting for them to get together. However around the end of season three/start of season four a lot of people began to grow tired of the many ons and offs between them, not to mention their behavior towards one another was oftentimes rather nasty. As the series went on the producers kept beating on the Ross and Rachel drum (and appeared to truly believe they were still as popular as ever judging by what they said in interviews) while more and more fans abandoned the ship. It didn't exactly help that fan favourite couple Chandler and Monica (who had gotten together in the first place because online fans shipped them to such a degree) constantly had to take a backseat to Ross and Rachel (even Chandler and Monica's wedding episode ended with focus on a Ross/Rachel cliffhanger). Ross and Rachel still hold a fanbase to this day but most fans seem to dislike them nowadays.
* ''Series/GameOfThrones'': Due to several changes that contradicted the books, several characters had completely different personalities which affected the relationship:
** Oberyn/Ellaria ship had been abandoned after Ellaria did something which is against what Oberyn wanted: [[spoiler:killing Myrcella Baratheon who had nothing to do with Oberyn’s death and murdering his brother and nephew, who don’t support her revenge]]. This is a complete opposite in the books where Ellaria is not a vengeful person and is aware that revenge will not bring back Oberyn. And those who have read the books are very offended at Show!Ellaria’s AdaptationalPersonalityChange.
** Sansa/Littlefinger ship is slowly abandoned [[spoiler:after Littlefinger sends Sansa to the Boltons (read: the family responsible for betraying her family in the Red Wedding) for his plans and Sansa got raped and abused by [[BastardBastard Ramsey]] [[AxCrazy Bolton]] who she was forced to marry. When Sansa met Littlefinger again in Season 6, she understandably called him out if he knows about Ramsey’s behavior]]. In Season 7, the ship has been abandoned [[spoiler:after Littlefinger attempted to manipulate both Arya and Sansa into fighting each other. Thanks to Bran, both sisters resolve their feud and put Littlefinger on trial for his actions, particularly for betraying their father and kickstarting the War of the Five Kings. Even though Littlefinger begs and confesses that he "loves" her, Sansa has none of it and lets Arya slit his throat]].
** After season 7, [[spoiler: Lyanna/Rhaegar slipped into this for many fans. The truth reveals that Lyanna wasn't abducted by Rhaegar as many characters thought, but rather eloped with him and that Rhaegar annulled his marriage to Elia and married Lyanna. The realization of every tragedy that happened, such as Robert's Rebellion, the death of Brandon and Rickard Stark, to the fall of the Targaryen Dynasty, and ''especially'' to the cruel and gruesome fate that Elia suffered, [[PoorCommunicationKills all because of two helpless teenagers make a selfish action that caused the death of thousands who fought "based on a lie"]], is very hard for fans to stomach shipping them. Thus, making both Lyanna and Rhaegar come off as UnintentionallyUnsympathetic and a {{Jerkass}}]].
* Some fans backed away from the Chuck/Blair pairing on ''Series/GossipGirl'' after the season three episode where Blair agreed to sleep with Chuck's uncle Jack so that Jack would give back Chuck's hotel, only to find out Chuck had agreed to the deal beforehand. They still remained the most popular ship but some former fans became rather... bitter.
* ''Series/HawaiiFive0'': The reveal in the season 1 finale that Danny had been having an affair with his ex-wife who was currently married to another man caused Steve/Danny to lose many fans overnight. The pairing still remained the most popular one in the fandom, but fan activity for it became a lot less fevered from that point on.
* ''Series/{{Heroes}}'': TheReveal that Peter and Claire are related did scare off most of the more casual shippers. However, many stuck to it, either pretending that the reveal didn't happen or just accepting it regardless. Considering that the fandom's most popular HoYay pairing is Peter and his brother, this isn't too surprising.
** Ironically enough, the implication of incest [[CastIncest didn't stop Claire and Peter's actors from hooking up]]. Of course, their subsequent break up (and rumors of Hayden Panettiere trying to get Milo Ventimiglia thrown off the show) might spike those particular wheels.
** There seems to have been a significant drop in Mohinder being paired with ''anyone'' ever since [[spoiler:his experiments with SuperSerum kicked off a mutation into... whatever the heck it is he's turning into.]]
* ''Series/{{iCarly}}'':
** The Seddie ([[AmbiguouslyGay Sam]]/[[{{Nerd}} Freddie]]) ship lost shippers every time [[TheMcCoy Sam]] increased her level of ComedicSociopathy against [[TheSpock Freddie]] as well as bumping her MoralEventHorizon. Examples include throwing [[TheSpock Freddie]] out of a treehouse after delivering to him a harsh beating with a tennis racket in "iMeet Fred" and running a child labor sweatshop during "iSell Penny Tee's."
** As with many pairings that get together and then break up later, there are fans who abandoned Seddie after their break up in ''iLove You''. ShippingBedDeath, or having seen the relationship and not be satisfied with how they were as a couple or simply because they were satisfied by what they saw and wanted the show to go back to being about comedy.
** After the finale saw the opposing Carly/Freddie pairing triumph, there were example of Seddie shippers abandoning it totally. With the majority of the Seddie fandom preferring Sam as their favorite character, they saw Freddie being kissed by Carly then celebrating it as a betrayal of Sam.
* ''Series/ItsAlwaysSunnyInPhiladelphia'': Charlie/Dee was a pretty popular pairing within the fandom, but the shippers dropped it pretty much unanimously after the Season 13 episode "Time's Up for the Gang," when Dee realizes that Charlie did not consent to having sex with her when they hooked up in a fade-to-black scene in the Season 10 episode "The Gang Misses the Boat."
* ''Franchise/KamenRider'':
** ''Series/KamenRiderDenO'' appeared to have quite a bit of ship tease between Ryotaro and Hana, until Hana's actress left the show and the character reverted to her ten-year-old self, "Kohana." However, Ryotaro/Hana remained popular in fandom until the reveal that Hana was Ryotaro's niece; fans jumped ship abruptly.
** ''Series/KamenRiderKabuto'' has a similar example whereby Tendou was commonly shipped with Hiyori until the show revealed that she is actually [[spoiler:a Worm based on his sister.]] Whatever shippers were left after that ([[spoiler: since she's technically just a copy of his sister, not the actual one]]) drifted away or jumped ship when the show began to lean towards Kagami/Hiyori (and they got married in the AU ''God Speed Love'' movie.)
** Yet another example happened in ''Series/KamenRiderDouble'' with the reveal that Philip and Wakana [[spoiler:are brother and sister]], causing a lot of their fans to jump ship. The same happened to Shotaro/Akiko, which mostly died out after Akiko fell in love with and married Terui.
* ''Series/{{Lost}}'': A decent amount of shippers in the {{fandom}} jumped ship when it was revealed that Jacob and the Man in Black are [[spoiler:twin brothers. Others have continued to ship it.]]
** Ben/Juliet had a fairly sizeable number of shippers back in Season 3, when they were just the BigBad and the DarkChick and there was no canon reason to believe that anything was going on between them. The ship was abandoned when flashbacks in Season 4 revealed that [[spoiler: Ben actually did have feelings for Juliet, to the point where he had made unwanted advances on her and acted possessive towards her, even having a RomanticRival killed, while refusing to allow her to leave the island to return home to her dying sister.]]
* Although there was ShipTease between Arthur and Morgana in the first series of ''Series/{{Merlin|2008}}'', many shippers soon lost interest simply because they barely interacted in series two, and were then revealed to be half-siblings in series three[[note]]which counts as a late-arrival spoiler to anyone familiar with Arthurian mythology[[/note]] (and ''still'' didn't interact in any meaningful way). Despite the potential for FoeYayShipping, they only had one brief scene together throughout the entirety of series four.
* ''Series/OnceUponATime'': Wendy and Baelfire, who appeared in flashbacks together. As of season 3, she is still the same age, while he is now an adult. He's also revealed to be [[spoiler:Neal, Henry's father.]]
** In a similar boat with August and Emma, [[spoiler:the Blue Fairy turns August back into a young boy with no memories of his adult life to save him from death]].
** Henry/Peter Pan was fairly popular until [[spoiler: it was revealed that Pan is Henry's great-grandfather. Now its just straight up NoYay]]
** In season 1 Emma/Baelfire had a small following that completely ''evaporated'' when [[spoiler:it was revealed that [[WrongGuyFirst Neal]] was Baelfire. Ironically, after TheReveal was when the ship actually gained popularity, but not for the original shippers]]
** Some Emma/Rumpelstiltskin shippers jumped ship after Rumple's actual love interest, [[WesternAnimation/BeautyAndTheBeast Belle]], was introduced.
*** The rest disappeared after [[spoiler:TheReveal that Rumple's son was formerly involved with Emma.]]
* ''Series/RobinHood'': The Sheriff/Guy ship seems to have died out in series three after [[spoiler:Guy attempted to kill the Sheriff and later had a HeelFaceTurn ... then the Sheriff killed him in the final episode. He joins the outlaws around the same time that his sister Isabella does a FaceHeelTurn, which put off a lot of people who were beginning to ship Robin/Isabella.]]
** However, the fact that Guy of Gisborne deliberately murdered Marian by impaling her on a giant sword didn't deter the shippers in the way that the writers apparently wanted it to.
* In the ''Series/{{Smallville}}'' fandom, the earliest handful of episodes saw Clana ([[Franchise/{{Superman}} Clark Kent]] and Comicbook/LanaLang) enjoy a majority of fan support, but as Lana became increasingly unpopular, the Clana ship went from being popular and accepted to being the ''least'' shipped relationship (and undoubtedly the most hated) within a mere two or three years.
** Chlex (original character Chloe Sullivan being paired with ComicBook/LexLuthor) used to be a fairly popular pairing, often accompanied by tons of DracoInLeatherPants for Lex in fanfics. However, after the events of "Freak," the episode where [[spoiler: Chloe is revealed to be a mutant and Lex orders his scientists to kidnap her and perform sadistic experiments on her, before almost killing her]], most of the shippers quite understandably lost their taste for Chlex, as Lex had proven himself to be too much of a sociopath for even DracoInLeatherPants to make the ship popular anymore.
*** Also, many former Clark/Chloe shippers moved on to shipping Clark with ComicBook/LoisLane once she arrived on the scene (which also torpedoed the once-popular theory among Clark/Chloe shippers that Chloe would use Lois Lane as a PenName), and many more switched to Chimmy (Chloe and ComicBook/JimmyOlsen) and Chlollie (Chloe and [[ComicBook/GreenArrow Oliver Queen]]) by the end, though of course many continued to ship Chlark.
* ''Series/StargateAtlantis'', once it was revealed that Teyla was [[spoiler:pregnant with the baby of]] her fellow Athosian, Canaan, [[spoiler:and after the child was born,]] many dropped all ships between her and anyone else.
** Though the idea that a relationship could've taken place before her relationship with Canaan allows many ships to stay afloat, including but not limited to Sheyla (Teyla/Sheppard, the most popular pairing involving Teyla), Teyla/Ronon, and even [=McKeyla=] (Teyla/[=McKay=], due to [=McKay=], oddly enough, being the series' LauncherOfAThousandShips).
** The Sheppard/Teyla fanbase also shrunk a lot at the beginning of Season 2, it was strong going during Season 1 despite standing against the popular Sheppard/Weir but when Ronon arrived many fans switched to shipping Ronon/Teyla instead, making Ronn/Teyla and Sheppard/Weir the most popular het pairings.
** It turns out that the main author of the [[ExpandedUniverse post-finale novel series]] is [[ArmedWithCanon pretty clearly a Sheppard/Teyla shipper]], giving them tons of ShipTease and effectively writing Canaan out of the story.
* ''Series/StargateUniverse'': the Eli/Chloe ship was already on life support by Season Two, but the arrival of Ginn put the nail in the coffin.
* ''Series/StarTrekEnterprise'': During the first couple of seasons, all signs pointed towards a ship between Captain Archer and T'Pol, until the third season when all of a sudden the ship turned into one between T'Pol and Trip Tucker. (Made all the more frustrating for A/T shippers by the fact the third season also features "Twilight", an episode in which T'Pol ''devotes her life'' to caring for Archer after he is infected by memory-deleting parasites.)
** With the series finale bringing back the idea of a T'Pol/Archer pairing.
* ''Series/StarTrekVoyager'': It's not unreasonable to believe that pretty much any chance of Janeway/Chakotay happening was put to bed permanently by the event of the ''Scorpion'' two-parter.
* ''Franchise/SuperSentai'':
** In ''Series/SamuraiSentaiShinkenger'', Genta/Kaoru became very popular after episode 47, causing pretty much all other ships involving Genta to be abandoned.
** [[TroubledButCute Masumi]]/[[{{Kawaiiko}} Natsuki]] was a popular pairing during the run of ''Series/GoGoSentaiBoukenger'', but saw a drop in shippers when it failed to become canon and then when Masumi's actor [[ShipSinking sank the ship]] in an interview.
** The Souji/Amy ship in ''Series/ZyudenSentaiKyoryuger'' survived the introduction of Souji's guest love interest Rin, and rivalry from Souji/Ian; but died off after Amy and Daigo were StrangledByTheRedString and got together suddenly [[LastMinuteHookUp over the last three episodes.]]
* ''Series/{{Supernatural}}'': Sam and Dean being brothers [[IncestYayShipping didn't stop]] Sam/Dean from being the most popular pairing in the fandom in early seasons. What ''did'' make it lose its FanPreferredCouple status was the introduction of Castiel in the fourth season that caused fans who hadn't been entirely comfortable with Sam/Dean but still shipped it due to a lack of other popular ships in the fandom to jump ship to Dean/Castiel. Sam/Dean still has a devoted fanbase, but the fandom's overall attitude towards it has shifted from "yeah, it's incest, but it's not like there are any other close relationships on the show or any other good-looking males to ship them with" to "why ship two brothers together when one of these brothers has a perfectly fine HoYay dynamic with someone who ''isn't'' related to him?"
* ''Series/TrueBlood'':
** Bill/Sookie got hit with this hard around season 3 when it was revealed that [[spoiler: not only had Bill been sent by Queen Sophie Anne to procure Sookie for her, but that way back in season 1, Bill stood by and allowed the Rattarays to beat the shit out of Sookie so he could pretend to be a hero, drug her with his blood (which was both a tracking device and a powerful aphrodisiac), manipulate her into falling in love with him, and then later tried to cover it all up by murdering Eric and Pam when they discover what he did. All the while, he was gaslighting Sookie into thinking he had her best interests in mind when, in reality, he never wanted her to find out about the truth so she wouldn't break up with him.]] Many fans were disgusted with Bill's actions, with some even going as far as to declare it a MoralEventHorizon for the character. It doesn't help that Sooric (Eric/Sookie) was becoming popular at the time (especially since it was a key relationship in the books), with fans expressing interest in seeing that relationship adapted to the screen. In recent years (especially for those who go back and re-watch the show) many fans have soured towards the Bill/Sookie relationship, with some seeing it as toxic, abusive, and seriously questionable considering what Bill did to get into that relationship with Sookie.
** Downplayed in the case of Hoyt/Jessica. While the relationship still has its fans, there were people who were put off by Hoyt's behavior towards Jessica in seasons 4-5, and stopped shipping them as a result. A key moment that caused people to abandon ship entirely was [[spoiler: when Hoyt joins a hate group in season 5, said hate group captures Jessica for Hoyt to kill, and Hoyt has a debate about whether or not to murder her while pointing a gun at her head when she's not in a position to fight back. This left a really bad taste in people's mouths because of how nasty, entitled, and misogynistic Hoyt's behavior was. The fact the show glosses over this in season 7 in favor of getting Jessica and Hoyt back together did not go over well with certain fans.]]
* ''Series/TwentyFour'': The potential Jack/Nina ship came apart at the end of Season 1 for [[TheMole very]] [[ItsPersonal obvious]] [[FriendlyTarget reasons]].
* ''Series/TheVampireDiaries'':
** Most Tyler/Caroline fans feel like the couple's entire history has been ruined after [[spoiler: Caroline slept with Klaus]].
** After seasons 4 and 5, with Elena choosing Damon over and over again, the Stefan/Elena fanbase don't even want them together anymore, opting for rooting for Stefan to just move on from her once and for all.
** The Damon/Elena fanbase shrunk after the revelation that [[spoiler:Elena was sired to Damon]]. They are still the most popular ship on the show though.
* ''Series/{{Victorious}}'': The events of "Tori Goes Platinum" have caused some Beck/Jade fans to jump ship - though not all of them.
* ''Series/YourFamily'': Many Ares/Bella shippers quit this ship after Ares' actor left the show.
[[/folder]]

[[folder:Video Games]]
* One of the more popular ships in the ''VideoGame/AFKArena'' fandom used to be Antandra and Satrana due to their being virtually inseparable. However, fans of the ship disappeared practically overnight when their canonical ages were revealed by [[WordOfGod the Dolly's Corner mini-blog]]: Antandra is 25, and [[YoungerThanTheyLook Satrana is 15]].

* Fans of ''VideoGame/BaldursGate'' were originally quite fond of pairing player character [[HelloInsertNameHere CHARNAME]] with his/her adoptive kid sister Imoen. ''[[VideoGame/BaldursGateII Shadows of Amn]]'' would retcon Imoen into a Bhaalspawn, which made her CHARNAME'S ''actual'' sister as well. Although most of the fans predictably dropped the idea, at least two romance mods featuring Imoen have been created.
* In ''VideoGame/BioShockInfinite'', some fans thought that Booker and Elizabeth had a cute dynamic and would've made a good couple. Naturally, the revelation that [[spoiler:[[LukeYouAreMyFather Booker is Elizabeth's biological father]]]] ended that pretty quick.
* ''VideoGame/FinalFantasyXV'': There were many who shipped [=Noctis/Iris=], thanks to their chemistry and Iris's crush on Noctis. Then it was revealed that Noctis is 20 and Iris was only 15, at which point the ship was largely sunk.
* ''Franchise/FireEmblem'':
** In ''VideoGame/FireEmblemAwakening'', some fans bailed out of shipping Frederick/Cordelia thanks to their '''extremely''' awkwardly written S Support. It can be easily seen as Frederick being an Entitled DoggedNiceGuy to Cordelia (complete with him badmouthing her UnrequitedLove Chrom, which is even more awkward since Frederick holds an UndyingLoyalty to Chrom that is almost HoYay-tastic), while she seems to settle for Fred to forget about Chrom rather than for her ''actually'' liking Frederick. The fact that their shared ending specifically states how Cordelia is ''not'' exactly happy in her married life to Fred doesn't help [[note]] ("As Ylisse's new knight captain, Frederick took charge of keeping the peace and training new recruits with his wife. Teaching was hard for Cordelia, however, as she was forced to neglect her own gifts.")[[/note]].
** Henry/Olivia was an extremely popular pairing when a translation of their Japanese supports was released. The English version made several small changes to their supports that practically changed the tone of the entire thing (long story short, what was an ICanChangeMyBeloved in the Japanese version becomes just a case of AllGirlsWantBadBoys), which caused many former shippers to reject the pairing. That, and the fact that Japanese-speakers have since shown that the translation most shippers based their preferences on [[{{Misblamed}} may not have been entirely accurate.]]
** Similarly to the Rhajat example below, both the Chrom/Sumia ship and Sumia as a character took a major hit in popularity when the localization came out and was found to have turned their S Support into one big joke about pies ([[{{Flanderization}} Sumia only cooked for Chrom twice originally]]), which "feminist fans" took as sexist and forced. Most shippers of the pairing simply eschew viewing the S support in favor of obtaining their proposal event at the end of Chapter 11, which is considered as ''far'' less awkwardly written.
** Averted, interestingly, with the [[BrotherSisterIncest Seliph/Julia]] pairing from ''[[VideoGame/FireEmblemGenealogyOfTheHolyWar Genealogy of the Holy War]]''. While many other incestuous pairings in the series are either abandoned or bashed, this couple involving two half-siblings tends to be ''adored'', or at very least not given half the hate said ships get. There's also evidence it may have been intended to be canon at one point, though by the time the game was actually released it was made impossible to pair them up without exploiting a bug (their starting RelationshipValues are sky-high, just a little short of already being paired, but the growth level for it is set to zero).
** Another aversion occurs in ''VideoGame/FireEmblemFates''. [[spoiler:Male [[CanonName Corrin]]/Azura]] was one of the most popular pairings both pre-release and during the initial release...then the third path came out with TheReveal that the pair are cousins. The fanbase, after milling about in shock and anger for a few days, basically shrugged, said "at least they aren't siblings", and resumed shipping. It helps that [[ValuesDissonance cousin marriage is perfectly legal in Japan]] and [[spoiler: that Azura is ''still'' treated as the ImpliedLoveInterest in-game, even having unique confessions should Corrin S-support her.]]
** Played straight in ''Fates'', however, with Female Corrin and Rhajat, which was once one of the more popular Avatar ships thanks to Rhajat being the female GayOption as well as being blatantly implied to be the {{reincarnation}} of the very popular [[VideoGame/FireEmblemAwakening Tharja]]. But when the localization played up some of Rhajat's creepiness and unpleasant nature, especially in her supports with Female Corrin, the ships' popularity (as well as Rhajat's) took a beating. The pairing's still loved in several spaces and the remaining fans are ''very'' protective of it and of Rhajat herself, but it's become more of a niche ship than it was before.
** Another ''Fates'' ship that lost a lot of fans was Avatar/Flora. Like Cordelia, Flora's in unrequited love with a man she can't support, this guy being the BattleButler. Some fans went up in arms when one of the [=DLCs=] included a talk between Flora and Jakob that can be seen as [[ShipTease ship teasey]] even if she's married to the Avatar and Jakob's married to someone else, viewing it as "cheating".
** There's a rather interesting example involving ''VideoGame/FireEmblemGaiden'' and its own remake, ''Fire Emblem Echoes: Shadows of Valentia''. A lot of fans shipped Genny with Saber back in the days of ''Gaiden'', since they were the only two characters who were stated to get married, but their endings were unclear on exactly who their partners were. However, once ''Echoes'' rolled around, there were a couple of things that caused most fans to jump ship. The biggest factor being that Genny and Saber were revealed via data mining to be 15 and 34, respectively, and the age gap {{Squick}}ed many people. Then, there were a handful of other characters who got unnamed spouses as well, making it harder to PairTheSpares.
** Before the release of ''VideoGame/FireEmblemThreeHouses'', some shipped [[PlayerCharacter Byleth]] with Leonie due to her being a former student of their father and greatly idolizing him. Their B support caused many to abandon the pairing, which has her chewing out Byleth for not idolizing Jeralt as much as she does, which might not be so bad if it weren't gated-off until [[spoiler: right after he dies]].
* ''VideoGame/HeavyRain'': Scott Shelby and Lauren Winter. [[spoiler:All gone to hell when it is revealed that Scott was the person who killed Lauren's son. She whacks him in the most epic way though.]]
* ''VideoGame/{{Overwatch}}'':
** D.Va/Sombra gained a following prior to Sombra's official reveal because a lot of people liked the idea that a hacker and a pro-gamer being together. [[OlderThanTheyLook Then it was revealed that Sombra is 30]] and D.Va is only 19.
** Tracer/Widowmaker was a fairly popular femslash ship until the "Reflections" comic revealed Tracer's canon girlfriend Emily. Since then most people have either jumped off Tracer/Widowmaker or in the case of a few [[OneTrueThreesome shipped the three together]]. Most of the pairings that put Tracer with any of the guys also took a hard hit after it was confirmed [[https://twitter.com/westofhouse/status/812110259737137152 that she identifies as a lesbian]].
** Ana/Soldier: 76 was a pretty strong pairing due to Ana being second in command to Jack while he led Overwatch and even in the present, they have one of the strongest friendships out of the entire cast. While there were a couple of revelations that caused the ship to crack, most notably the reveal that Pharah’s father was a Canadian First Nation and not Soldier: 76, the short story ''Bastat'' reveals that not only is Solder: 76 gay but still has feelings for his ex-boyfriend Vincent was the final nail on the coffin for plenty of people still shipping the two.
* Joker and Futaba Sakura of ''VideoGame/Persona5'' elicited this reaction among some members of the Western fanbase when it was revealed that Futaba was the adopted daughter of Sojiro, Joker's caretaker during the game's events. As such, there are those among the fandom who instead choose to depict them LikeBrotherAndSister, especially to keep both of them close to each other while freeing them for other ships instead; in particular, they cite the fact that Joker and Futaba sharing the same father figure would yield a reaction full of {{Squick}} if such a pairing did push through. That said, there are those who still choose to ship them romantically, citing that the game treats her no different than any other of Joker's potential love interests. This divide over Futaba being either Joker's lover or sister figure is rooted more in the West, as Japanese fans tend to see Joker more as her caregiver than as an older brother, making the debate there moot.
* A lot of people playing ''VideoGame/RadiantHistoria'' for the first time ship Stocke with [[spoiler:Eruca]] right up until they figure out that [[spoiler:the reason they're so drawn to each other is that ''she's his sister'']]. This also makes a couple of [[SheIsNotMyGirlfriend earlier misunderstandings on other characters' parts]] much, much funnier.
* Up until episode four of ''VideoGame/SallyFace,'' a lot of people, if not the majority of the fandom, were shipping Sal and Larry, but most (rightfully) stopped once episode four rolled around and they found out that during the timeskip between high school and college, Sal's dad married Larry's mom, so they became stepbrothers.
* ''VideoGame/ShadowHearts Covenant'': Aw, Yuri and Karin make such a cute couple. Oh, wait. She's his [[spoiler:mother!? Icky! Wait, how does that work? Stupid time paradox!]]
* Despite their name, many people [[IncestYayShipping shipped the Squid Sisters]] from ''VideoGame/{{Splatoon}}'', arguing that they were likely not actual sisters, their band name being just a title. And they were eventually proven right: they're not sisters, they're ''cousins'', which isn't much better and killed the ship for most people.
* ''VideoGame/SpyroTheDragon'':
** Spyro and Elora were a pretty popular couple in the early days thanks to Elora being an ImpliedLoveInterest. However, with time it's become a rare ship (though the ''Reignited Trilogy'' helped boost support for it again). This occurred because Elora [[WhateverHappenedToTheMouse disappeared]] post-original trilogy. The series also introduced more dragons afterwards, so people prefer to ship Spyro with Ember, Cynder, or Flame instead of going for the InterspeciesRomance route. There's also the fact Spyro is implied to be twelve while Elora [[VagueAge seems to be]] a few years older.
** A lot of Spyro/Ember shippers jumped ship when the ''Legend of Spyro'' reboot introduced Cynder, a new female dragon that Spyro had a more amicable relationship with. It doesn't help that a handheld game sunk Spyro/Ember by giving Ember a boyfriend. Still, many ship both Spyro/Ember and Spyro/Cynder because the two pairings aren't from the same universe.
* ''VideoGame/TalesOfSymphonia'': Kratos/Lloyd was looking good for most of the game. From Lloyd's jealousy of Kratos's strength, and Kratos's efforts at training and defending him, the strengthening of their bond while they traveled together, and Kratos's obvious desire to protect Lloyd (and Lloyd's equally obvious desire to trust him) even after [[spoiler:Kratos's FaceHeelTurn]], the connection was obvious and easily made. ...Then near the end of the game, it turns out that [[spoiler:[[LukeIAmYourFather Kratos is Lloyd's long-lost father]].]] Oops.
* ''VideoGame/TalesOfBerseria'': Velvet/Laphicet was a very high-ranking ship before the game's release since they were portrayed as the female and male lead of the story. When the game came out, people began to ship it less when it gets mentioned that this malak looked very similar to Velvet's dead little brother and that she was the one that chose to [[ReplacementGoldfish call him Laphicet]]. Some were willing to look past that, but the two-thirds point of the game [[spoiler:revealed that the malak Laphicet is the ''reincarnation of their sister's unborn child'', making him Velvet's nephew,]] killed off the pairing.
* While many fans of ''VideoGame/TheLegendOfZeldaBreathOfTheWild'' saw Urbosa and Zelda as having a platonic/familial bond right from the start, there was a somewhat sizeable fanbase who saw their overt closeness as LesYay. That fanbase shrunk considerably when ''The Champion's Ballad'' DLC was released and revealed that Urbosa was longtime friends with Zelda's late mother, confirming a quite large age-gap between her and the 16-17-year-old Zelda and heavily emphasizing her as a surrogate mother-figure. On the bright side, the DLC invented a new LesYay ship between Urbosa and Zelda's mother instead.
* ''VideoGame/{{Undertale}}'':
** Because one of Mettaton's quiz show questions asked if you would "smooch a ghost", there have been fans who ship Mettaton with the resident adorable ghost Napstablook. [[spoiler:Buying the Mystery Key and using it on the house next to Napstablook's will unlock it, and through diaries and a phone call to Undyne it is revealed that they are cousins. People not into IncestYayShipping jumped ship.]]
** After the Version 1.01 patch in January of 2016, modified content in the game added stronger implications that Sans [[spoiler: is related to Gaster in some way, possibly as family]]. This has caused a lot of people to jump off the Sans/Gaster ship.

* ''VideoGame/TheWorldEndsWithYou'': Some people began to ship Beat and Rhyme due to their close interactions at the beginning. This was quickly dropped by most when we found out that they are siblings. And that Rhyme is substantially younger (probably by five or more years, although the cast's ages are not specified) than Beat. But...
** ''VideoGame/NeoTheWorldEndsWithYou'' had people ship Rindo and Nagi when they first appeared in previews since they are the main male and female character. However, this ship is now rarely seen if ever due to the reveal of Nagi being a college student against Rindo's high school age and Rindo having much better chemistry with Shoka [[spoiler:especially after she joined the Wicked Twister and later on, reveal that she is his online friend Swallow]].
* ''VisualNovel/DanganronpaV3KillingHarmony'' is a massive example. Due to the exact characterization and relationships between characters being unclear before the release of the game, a lot of ships sprung purely built on GottaShipEmAll mentality. When the game came out and revealed many things fans believed were incorrect, there was a colossal exodus of shipping. Specific examples include Rantaro/Kokichi and Kaede/Maki, both of which didn't interact as much in canon as the official art and screenshots implied (partly because [[spoiler:Rantaro and Kaede die in the first chapter]]), as well as Kokichi/Himiko and Kokichi/Keebo, both had extremely unpleasant canon interactions, with Keebo and Himiko vocally hating Oma.
* ''VideoGame/FiveNightsAtFreddysSecurityBreach'': A notable example occurred pre-release. Early on into the game's teasers, it was common to ship the then-unnamed blonde female nightguard with Vanny, typically as FoeYayShipping. What caused people to jump ship was the increasing implications, through additional teasers, names of merch, and the ''VideoGame/FiveNightsAtFreddysARSpecialDelivery'' emails that the two are actually ''[[ScrewYourself the same person]]'', either through a SplitPersonality or Vanessa (the nightguard) simply being Vanny out of costume. While a few are still in denial of the possibility and speculate it may be a RedHerring, much of the fandom has taken humor out of it.

* ''WebVideo/CriticalRole'' once saw a decent amount of shipping-related fanart and fanfiction involving [[GentleGiant Caduceus Clay]], one of the party's clerics in the second campaign. However, later on in the campaign, it's revealed that Caduceus is in-canon both asexual and aromantic, so any shipping involving him naturally died down after that.

* Fans of the ''Anime/YuGiOhArcV'' anime were baffled and disgusted by the decision to make [[spoiler: Yuya's love interest Yuzu into his ''mother'' instead]] as [[ShockingSwerve a final twist]] in the manga version. Not only did it kill their ship in the latter, it made watching their anime counterparts awkward enough to kill off most of the ship there too.

* Ironically, for a run that was entirely based on their development as a couple, ''ComicBook/BatmanRebirth'' ended up doing this to Bruce/Selina, and arguably for Bruce and shipping in general. This is mainly due to Bruce's behavior after [[spoiler:Selina ditched him at the altar]], where he started acting like an UnintentionallyUnsympathetic {{Jerkass}} that abused the members of his family in frankly unforgivable ways as a way of handling his grief. This got him labeled as toxic, and the general idea was that if he was going to treat his kids like this when faced with a personal loss, then [[spoiler:Selina was right to leave him]], because what would stop him from doing the same with her eventually? The same process applied to other ships with Bruce, and many now seem to think that Bruce shouldn't be in a romantic relationship with ''anyone'' until he resolves his issues.

** The Seddie ([[AmbiguouslyGay Sam]]/[[HollywoodNerd Freddie]]) ship lost shippers every time [[TheMcCoy Sam]] increased her level of ComedicSociopathy against [[TheSpock Freddie]] as well as bumping her MoralEventHorizon. Examples include throwing [[TheSpock Freddie]] out of a treehouse after delivering to him a harsh beating with a tennis racket in "iMeet Fred" and running a child labor sweatshop during "iSell Penny Tee's."

* ''Manga/{{Naruto}}'':
** Averted in the ''Manga/{{Naruto}}'' fandom. Naruto/Sakura fans kept at it with fervor even after Sakura delivered her infamous [[FalseConfession fake love confession]] to Naruto, even though [[WhatTheHellHero Naruto called her out for lying]] because he knew that she genuinely had no romantic feelings for him and she never would, then [[ShipSinking he rejected her outright]] by telling her that he hates people who lie to themselves, and then he renewed ThePromise not for her anymore, but for [[TrueCompanions his own reasons]]. Sasuke/Sakura fans kept defending their ship even as Sasuke tried to kill Sakura and mocked her for being a naive fool for ever falling for him in the first place. For the better part of a decade, Naruto/Hinata fans kept insisting that the author was deeply invested in their pairing, even as Hinata [[OutOfFocus up and disappeared for years]] [[WebcomicTime of real time]]. Eventually, fans of [[spoiler:Sasuke/Sakura and Naruto/Hinata, especially [[FanPreferredCouple the latter couple]]]], [[OfficialCouple had their faith rewarded]].
** There has been some ship jumping from fans. For example, many Sasuke/Sakura fans were happy at [[spoiler:the two hooking up and having a daughter together]] but the revelations in ''Manga/NarutoGaiden'' that [[spoiler:Sasuke has been [[DisappearedDad gone for at least ten years]], hasn't had any contact with his daughter since infancy, and Sakura barely knows basic trivia about her husband]] soured many fans opinions on the ship. There were also many fans who jumped off that ship when [[spoiler:Sasuke tried to stab Sakura prior to his HeelFaceTurn]].
** Downplayed with Naruto/Hinata. It's still a popular ship but the amount of fan-works have gone ''down'' a bit since [[spoiler:they've become an OfficialCouple and gotten married]]. There's not a clear reason for this besides possibly [[spoiler:ShippingBedDeath]].