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* ''VideoGame/FiveNightsAtFreddysSecurityBreach'': A notable example occurred pre-release. Early on into the game's teasers, it was common to ship the then-unnamed blonde female nightguard with Vanny, typically as FoeYayShipping. What caused people to jump ship was the increasing implications, through additional teasers, names of merch, and the ''VideoGame/FiveNightsAtFreddysARSpecialDelivery'' emails that the two are actually ''[[ScrewYourself the same person]]'', either through a SplitPersonality or Vanessa (the nightguard) simply being Vanny out of costume. While a few are still in denial of the possibility and speculate it may be a RedHerring, much of the fandom has taken humor out of it.
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** ''VideoGame/NeoTheWorldEndsWithYou'' had people ship Rindo and Nagi when they first appeared in previews since they are the main male and female character. However, this ship is now rarely seen if ever due to the reveal of Nagi being a college student against Rindo's high school age and Rindo having much better chemistry with Shoka [[spoiler:especially after she joined the Wicked Twister and later on, reveal that she is his online friend Swallow]].
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** Mami/Charlotte was a very popular CrackPairing in the fandom, partly for BlackComedy reasons, partly because Charlotte's human form made for a great OCStandIn, and partly because it gave Mami a romantic partner [[ShipMates in a manner that didn't get in the way]] of the two most popular ships in the fandom of Madoka/Homura and Kyouko/Sayaka. Then ''Rebellion'' revealed Charlotte's original human form, Nagisa Momoe--who, as it turned out, was a ''lot'' younger than Mami ([[VagueAge how much is ambiguous]], but she's definitely below middle-school age, while Mami was at least [[OlderThanTheyLook a very mature 15]] and more likely 17 by the time of ''Rebellion''). Add in that Nagisa in general was written as [[KiddieKid pretty childish and immature]], and the whole thing skewed a little too close to pedophilia for most people's tastes.

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** Mami/Charlotte was a very popular CrackPairing in the fandom, partly for BlackComedy reasons, partly because Charlotte's human form made for a great OCStandIn, and partly because it gave Mami a romantic partner [[ShipMates in a manner that didn't get in the way]] of the two most popular ships in the fandom of Madoka/Homura and Kyouko/Sayaka. Then ''Rebellion'' revealed Charlotte's original human form, Nagisa Momoe--who, Momoe -- who, as it turned out, was a ''lot'' younger than Mami ([[VagueAge how much is ambiguous]], but she's definitely below middle-school age, while Mami was at least [[OlderThanTheyLook a very mature 15]] and more likely 17 by the time of ''Rebellion''). Add in that Nagisa in general was written as [[KiddieKid pretty childish and immature]], and the whole thing skewed a little too close to pedophilia for most people's tastes.



* Fans of the ''Anime/YuGiOhArcV'' anime were baffled and disgusted by the decision to make [[spoiler: Yuya's love interest Yuzu into his ''mother'' instead]] as [[ShockingSwerve a final twist]] in the manga version. Not only did it kill their ship in the latter, it made watching their anime counterparts awkward enough to kill off most of their ship there too.

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* Fans of the ''Anime/YuGiOhArcV'' anime were baffled and disgusted by the decision to make [[spoiler: Yuya's love interest Yuzu into his ''mother'' instead]] as [[ShockingSwerve a final twist]] in the manga version. Not only did it kill their ship in the latter, it made watching their anime counterparts awkward enough to kill off most of their the ship there too.
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* Fans of the ''Anime/YuGiOhArcV'' anime were baffled and disgusted by the decision to make [[spoiler: Yuya's love interest Yuzu into his ''mother'' instead]] as a final twist in the manga version. Not only did it kill their ship in the latter, it made watching their anime counterparts awkward enough to kill off most of their ship there too.

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* Fans of the ''Anime/YuGiOhArcV'' anime were baffled and disgusted by the decision to make [[spoiler: Yuya's love interest Yuzu into his ''mother'' instead]] as [[ShockingSwerve a final twist twist]] in the manga version. Not only did it kill their ship in the latter, it made watching their anime counterparts awkward enough to kill off most of their ship there too.
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* Fans of the ''Anime/YuGiOhArcV'' anime were baffled and disgusted by the decision to make [[spoiler: Yuya's love interest Yuzu into his ''mother'' instead]] as a final twist in the manga version. Not only did it kill their ship in the latter, it made watching their anime counterparts awkward enough to kill off most of their ship there too.
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* Ironically, for a run that was entirely based on their development as a couple, ''ComicBook/BatmanRebirth'' ended up doing this to Bruce/Selina. This is mainly due to Bruce's behavior after [[spoiler:Selina ditched him at the altar]], where he started acting like an UnintentionallyUnsympathetic {{Jerkass}} that abused the members of his family in frankly unforgivable ways as a way of handling his grief. This got him labeled as toxic, and the general idea was that if he was going to treat his kids like this when faced with a personal loss, then [[spoiler:Selina was right to leave him]], because what would stop him from doing the same with her eventually?

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* Ironically, for a run that was entirely based on their development as a couple, ''ComicBook/BatmanRebirth'' ended up doing this to Bruce/Selina.Bruce/Selina, and arguably for Bruce and shipping in general. This is mainly due to Bruce's behavior after [[spoiler:Selina ditched him at the altar]], where he started acting like an UnintentionallyUnsympathetic {{Jerkass}} that abused the members of his family in frankly unforgivable ways as a way of handling his grief. This got him labeled as toxic, and the general idea was that if he was going to treat his kids like this when faced with a personal loss, then [[spoiler:Selina was right to leave him]], because what would stop him from doing the same with her eventually?eventually? The same process applied to other ships with Bruce, and many now seem to think that Bruce shouldn't be in a romantic relationship with ''anyone'' until he resolves his issues.
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* Ironically, for a run that was entirely based on their development as a couple, ''ComicBook/BatmanRebirth'' ended up doing this to Bruce/Selina. This is mainly due to Bruce's behavior after [[spoiler:Selina ditched him at the altar]], where he started acting like an UnintentionallyUnsympathetic {{Jerkass}} that abused the members of his family in frankly unforgivable ways as a way of handling his grief. This got him labeled as toxic, and the general idea was that if he was going to treat his kids like this when faced with a personal loss, then [[spoiler:Selina was right to leave him]], because what would stop him from doing the same with her eventually?

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* One of the more popular ships in the ''VideoGame/AFKArena'' fandom used to be Antandra and Satrana due to their being virtually inseparable. However, fans of the ship disappeared practically overnight when their canonical ages were revealed by [[WordOfGod the Dolly's Corner mini-blog]]: Antandra is 25, and [[YoungerThanTheyLook Satrana is 15]].



* Up until episode four of ''VideoGame/SallyFace,'' a lot of people, if not the majority of the fandom, were shipping Sal and Larry, but most (rightfully) stopped once episode four rolled around and they found out that during the timeskip between high school and college, Sal's dad married Larry's mom, so they became stepbrothers.


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* Up until episode four of ''VideoGame/SallyFace,'' a lot of people, if not the majority of the fandom, were shipping Sal and Larry, but most (rightfully) stopped once episode four rolled around and they found out that during the timeskip between high school and college, Sal's dad married Larry's mom, so they became stepbrothers.
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* ''VideoGame/TheWorldEndsWithYou'': Some people began to ship Beat and Rhyme due to their close interactions at the beginning. This was quickly dropped by most when we found out that they are siblings. And that Rhyme is substantially younger(probably by five or more years, although the cast's ages are not specified) than Beat. But...
* ''VisualNovel/DanganronpaV3KillingHarmony'' is a massive example. Due to the exact characterization and relationships between characters being unclear before the release of the game, a lot of ships sprung purely built on GottaShipEmAll mentality. When the game came out and revealed many things fans believed were incorrect, there was a colossal exodus of shipping. Specific examples include Rantaro/Kokichi and Kaede/Maki, both of which didn't interact as much in canon as the official art and screenshots implied(partly because [[spoiler:Rantaro and Kaede die in the first chapter]]), as well as Kokichi/Himiko and Kokichi/Keebo, both had extremely unpleasant canon interactions, with Keebo and Himiko vocally hating Oma.

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* ''VideoGame/TheWorldEndsWithYou'': Some people began to ship Beat and Rhyme due to their close interactions at the beginning. This was quickly dropped by most when we found out that they are siblings. And that Rhyme is substantially younger(probably younger (probably by five or more years, although the cast's ages are not specified) than Beat. But...
* ''VisualNovel/DanganronpaV3KillingHarmony'' is a massive example. Due to the exact characterization and relationships between characters being unclear before the release of the game, a lot of ships sprung purely built on GottaShipEmAll mentality. When the game came out and revealed many things fans believed were incorrect, there was a colossal exodus of shipping. Specific examples include Rantaro/Kokichi and Kaede/Maki, both of which didn't interact as much in canon as the official art and screenshots implied(partly implied (partly because [[spoiler:Rantaro and Kaede die in the first chapter]]), as well as Kokichi/Himiko and Kokichi/Keebo, both had extremely unpleasant canon interactions, with Keebo and Himiko vocally hating Oma.

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* ''Website/GaiaOnline'' has a {{shipping}} scene. As a result, this has happened about three times in recent memory. The first was with LoveTriangle between Ian, Sasha, and Gino. There used to be debate between Sasha X Ian, and Sasha X Gino supporters as to who she should go with. However, when she took [[LoveDodecahedron yet a third person who was already in a love triangle of his own]] to a Halloween ball, everyone decided Sasha was TooDumbToLive and abandoned ship. Since then, Ian has shown only passing interest in Sasha, and Gino has become hilariously inept at dating.

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* ''Website/GaiaOnline'' has a {{shipping}} scene. As a result, this has happened about three times in recent memory. a few times.
**
The first was with LoveTriangle between Ian, Sasha, and Gino. There used to be debate between Sasha X Ian, and Sasha X Gino supporters as to who she should go with. However, when she took [[LoveDodecahedron yet a third person who was already in a love triangle of his own]] to a Halloween ball, everyone decided Sasha was TooDumbToLive and abandoned ship. Since then, Ian has shown only passing interest in Sasha, and Gino has become hilariously inept at dating.

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* ''WebVideo/CriticalRole'' once saw a decent amount of shipping-related fanart and fanfiction involving [[GentleGiant Caduceus Clay]], one of the party's clerics in the second campaign. However, later on in the campaign, it's revealed that Caduceus is in-canon both asexual and aromantic, so any shipping involving him naturally died down after that.


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[[folder:Web Video]]
* ''WebVideo/CriticalRole'' once saw a decent amount of shipping-related fanart and fanfiction involving [[GentleGiant Caduceus Clay]], one of the party's clerics in the second campaign. However, later on in the campaign, it's revealed that Caduceus is in-canon both asexual and aromantic, so any shipping involving him naturally died down after that.
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[[folder:Web Animation]]
* ''WebAnimation/{{RWBY}}'' has ''several'' ships sunk due to the later revelations of the story;
** The show had the potential pairing between Blake Belladonna and her former White Fang partner (and leader of the group) Adam Taurus. Even though Adam hadn't been in the series outside of the "Black" trailer, people still held a candle for this pairing. That ship sank ''quickly'' come Vol. 3, Episode 11 "Heroes and Monsters", when [[spoiler:Adam, upon showing up, goes full {{Yandere}} on Blake, vowing to destroy everything she holds dear and starts by stabbing Blake in the stomach, [[AnArmAndALeg lopping off Yang Xiao Long's arm]], and then tries to decapitate Blake as she shields Yang.]] This holds further importance come Volume 4. Despite not having ''a single appearance outside hallucinations,'' Adam is further vilified as characters discover that he gave Yang PTSD, physically abused Blake off-camera prior to her abandoning him, is attempting to get the current Supreme Leader of the White Fang to join the villain cabal, and when that looked to fail, planned her death and usurpation... so he could launch a ''terrorist campaign.'' In the eyes of the FNDM, Adam has gone from BrokenBird {{Woobie}} to evil in the span of a year despite not ''being in the show.'' It's telling that Blake/Adam shipping changed its name, from [[PortmanteauCoupleName Tauradonna]] to Animal Abuse.
** A lot of Ozpin ships (including Ozpin/Glynda and Ozpin/Ironwood) took a hit after the reveal that Ozpin is [[spoiler:a ReallySevenHundredYearsOld body-jumper who changes hosts after his body dies]], meaning that [[spoiler:the Ozpin seen in volumes 1 through 3 technically isn't Ozpin]]. It doesn't help that [[spoiler:his current body, Oscar, is a 14-year-old boy]].
** Cinder/Ruby was a popular AngelDevilShipping during the first two volumes but took a hit after [[spoiler:Cinder killed Pyrrha]] during the Volume 3 finale. Many shippers couldn't support the ship after Cinder's darker character became more obvious.
** Qrow/Winter lost some fans when it was revealed that Winter was ''at least'' thirteen years younger than Qrow. Many fans thought [[ArtisticAge she was at least twenty-eight, if not in her thirties]], but she was later confirmed to be in her early twenties (making her barely older than Qrow's oldest niece).
* During Seasons 9 and 10 of ''Machinima/RedVsBlue'' Agent Carolina had three major pairings associated with her: York/Carolina (which was somewhat canon), Director/Carolina, and Tex/Carolina. The last episode of Season 10 reveals [[spoiler:that the Director is her father, and thus Tex is an AI copy of her father's memory of her mother]]. A mass exodus from both those ships ensued.
[[/folder]]



* ''WebAnimation/{{RWBY}}'' has ''several'' ships sunk due to the later revelations of the story;
** The show had the potential pairing between Blake Belladonna and her former White Fang partner (and leader of the group) Adam Taurus. Even though Adam hadn't been in the series outside of the "Black" trailer, people still held a candle for this pairing. That ship sank ''quickly'' come Vol. 3, Episode 11 "Heroes and Monsters", when [[spoiler:Adam, upon showing up, goes full {{Yandere}} on Blake, vowing to destroy everything she holds dear and starts by stabbing Blake in the stomach, [[AnArmAndALeg lopping off Yang Xiao Long's arm]], and then tries to decapitate Blake as she shields Yang.]] This holds further importance come Volume 4. Despite not having ''a single appearance outside hallucinations,'' Adam is further vilified as characters discover that he gave Yang PTSD, physically abused Blake off-camera prior to her abandoning him, is attempting to get the current Supreme Leader of the White Fang to join the villain cabal, and when that looked to fail, planned her death and usurpation... so he could launch a ''terrorist campaign.'' In the eyes of the FNDM, Adam has gone from BrokenBird {{Woobie}} to evil in the span of a year despite not ''being in the show.'' It's telling that Blake/Adam shipping changed its name, from [[PortmanteauCoupleName Tauradonna]] to Animal Abuse.
** A lot of Ozpin ships (including Ozpin/Glynda and Ozpin/Ironwood) took a hit after the reveal that Ozpin is [[spoiler:a ReallySevenHundredYearsOld body-jumper who changes hosts after his body dies]], meaning that [[spoiler:the Ozpin seen in volumes 1 through 3 technically isn't Ozpin]]. It doesn't help that [[spoiler:his current body, Oscar, is a 14-year-old boy]].
** Cinder/Ruby was a popular AngelDevilShipping during the first two volumes but took a hit after [[spoiler:Cinder killed Pyrrha]] during the Volume 3 finale. Many shippers couldn't support the ship after Cinder's darker character became more obvious.
** Qrow/Winter lost some fans when it was revealed that Winter was ''at least'' thirteen years younger than Qrow. Many fans thought [[ArtisticAge she was at least twenty-eight, if not in her thirties]], but she was later confirmed to be in her early twenties (making her barely older than Qrow's oldest niece).
* During Seasons 9 and 10 of ''Machinima/RedVsBlue'' Agent Carolina had three major pairings associated with her: York/Carolina (which was somewhat canon), Director/Carolina, and Tex/Carolina. The last episode of Season 10 reveals [[spoiler:that the Director is her father, and thus Tex is an AI copy of her father's memory of her mother]]. A mass exodus from both those ships ensued.
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* ''WebAnimation/{{RWBY}}'' has ''several'' ships sunk due to the later revelations of the story;
** The show had the potential pairing between Blake Belladonna and her former White Fang partner (and leader of the group) Adam Taurus. Even though Adam hadn't been in the series outside of the "Black" trailer, people still held a candle for this pairing. That ship sank ''quickly'' come Vol. 3, Episode 11 "Heroes and Monsters", when [[spoiler:Adam, upon showing up, goes full {{Yandere}} on Blake, vowing to destroy everything she holds dear and starts by stabbing Blake in the stomach, [[AnArmAndALeg lopping off Yang Xiao Long's arm]], and then tries to decapitate Blake as she shields Yang.]] This holds further importance come Volume 4. Despite not having ''a single appearance outside hallucinations,'' Adam is further vilified as characters discover that he gave Yang PTSD, physically abused Blake off-camera prior to her abandoning him, is attempting to get the current Supreme Leader of the White Fang to join the villain cabal, and when that looked to fail, planned her death and usurpation... so he could launch a ''terrorist campaign.'' In the eyes of the FNDM, Adam has gone from BrokenBird {{Woobie}} to evil in the span of a year despite not ''being in the show.'' It's telling that Blake/Adam shipping changed its name, from [[PortmanteauCoupleName Tauradonna]] to Animal Abuse.
** A lot of Ozpin ships (including Ozpin/Glynda and Ozpin/Ironwood) took a hit after the reveal that Ozpin is [[spoiler:a ReallySevenHundredYearsOld body-jumper who changes hosts after his body dies]], meaning that [[spoiler:the Ozpin seen in volumes 1 through 3 technically isn't Ozpin]]. It doesn't help that [[spoiler:his current body, Oscar, is a 14-year-old boy]].
** Cinder/Ruby was a popular AngelDevilShipping during the first two volumes but took a hit after [[spoiler:Cinder killed Pyrrha]] during the Volume 3 finale. Many shippers couldn't support the ship after Cinder's darker character became more obvious.
** Qrow/Winter lost some fans when it was revealed that Winter was ''at least'' thirteen years younger than Qrow. Many fans thought [[ArtisticAge she was at least twenty-eight, if not in her thirties]], but she was later confirmed to be in her early twenties (making her barely older than Qrow's oldest niece).
* During Seasons 9 and 10 of ''Machinima/RedVsBlue'' Agent Carolina had three major pairings associated with her: York/Carolina (which was somewhat canon), Director/Carolina, and Tex/Carolina. The last episode of Season 10 reveals [[spoiler:that the Director is her father, and thus Tex is an AI copy of her father's memory of her mother]]. A mass exodus from both those ships ensued.
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* During Seasons 9 and 10 of ''Machinima/RedVsBlue'' Agent Carolina had three major pairings associated with her: York/Carolina (which was somewhat canon), Director/Carolina, and Tex/Carolina. The last episode of Season 10 reveals [[spoiler:that the Director is her father, and thus Tex is an AI copy of her mother.]] A mass exodus from both those ships ensued.

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* During Seasons 9 and 10 of ''Machinima/RedVsBlue'' Agent Carolina had three major pairings associated with her: York/Carolina (which was somewhat canon), Director/Carolina, and Tex/Carolina. The last episode of Season 10 reveals [[spoiler:that the Director is her father, and thus Tex is an AI copy of her mother.]] father's memory of her mother]]. A mass exodus from both those ships ensued.
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1. YMMV can't be subverted. 2. While they were likely the most popular when this was written, Dave/Karkat has since eclipsed them both by a lot it looks like. (1,000+ fanfic lead in Archive of Our Own.))


** There is a major subversion, however. John has directly stated he's not interested in men and later said [[ChasteHero he wasn't interested in any romance at all]]. Despite this, John/[[JerkWithAHeartOfGold Karkat]] and John/[[TheLancer Dave]] remain probably the two most popular ships in the series.

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** There is a major subversion, however.case where canon events did not deter shippers at all. John has directly stated he's not interested in men and later said [[ChasteHero he wasn't interested in any romance at all]]. Despite this, John/[[JerkWithAHeartOfGold Karkat]] and John/[[TheLancer Dave]] remain probably two of the two most popular ships in the series.
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** Bramblestar/Squirrelflight, which was once very popular, has since fallen out of favor with many fans in recent years due to their lack of proper communication, relationship drama, and Official CoupleOrdealSyndrome. Additionally, more fans have started seeing their relationship as abusive or toxic, and simply want them to split up.

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** Bramblestar/Squirrelflight, which was once very popular, has since fallen out of favor with many fans in recent years due to their lack of proper communication, relationship drama, and Official CoupleOrdealSyndrome.OfficialCoupleOrdealSyndrome. Additionally, more fans have started seeing their relationship as abusive or toxic, and simply want them to split up.
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* ''Series/TrueBlood'':
** Bill/Sookie got hit with this hard around season 3 when it was revealed that [[spoiler: not only had Bill been sent by Queen Sophie Anne to procure Sookie for her, but that way back in season 1, Bill stood by and allowed the Rattarays to beat the shit out of Sookie so he could pretend to be a hero, drug her with his blood (which was both a tracking device and a powerful aphrodisiac), manipulate her into falling in love with him, and then later tried to cover it all up by murdering Eric and Pam when they discover what he did. All the while, he was gaslighting Sookie into thinking he had her best interests in mind when, in reality, he never wanted her to find out about the truth so she wouldn't break up with him.]] Many fans were disgusted with Bill's actions, with some even going as far as to declare it a MoralEventHorizon for the character. It doesn't help that Sooric (Eric/Sookie) was becoming popular at the time (especially since it was a key relationship in the books), with fans expressing interest in seeing that relationship adapted to the screen. In recent years (especially for those who go back and re-watch the show) many fans have soured towards the Bill/Sookie relationship, with some seeing it as toxic, abusive, and seriously questionable considering what Bill did to get into that relationship with Sookie.
** Downplayed in the case of Hoyt/Jessica. While the relationship still has its fans, there were people who were put off by Hoyt's behavior towards Jessica in seasons 4-5, and stopped shipping them as a result. A key moment that caused people to abandon ship entirely was [[spoiler: when Hoyt joins a hate group in season 5, said hate group captures Jessica for Hoyt to kill, and Hoyt has a debate about whether or not to murder her while pointing a gun at her head when she's not in a position to fight back. This left a really bad taste in people's mouths because of how nasty, entitled, and misogynistic Hoyt's behavior was. The fact the show glosses over this in season 7 in favor of getting Jessica and Hoyt back together did not go over well with certain fans.]]
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* ''WebVideo/CriticalRole'' once saw a decent amount of shipping-related fanart and fanfiction involving [[GentleGiant Caduceus Clay]], one of the party's clerics in the second campaign. However, later on in the campaign, it's revealed that Caduceus is in-canon both asexual and aromantic, so any shipping involving him naturally died down after that.
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** Bramblestar/Squirrelflight, which was once very popular, has since fallen out of favor with many fans in recent years due to their lack of proper communication, relationship drama, and Official CoupleOrdealSyndrome. Additionally, more fans have started seeing their relationship as abusive or toxic, and simply want them to split up.
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** About half of [[spoiler:Homura/Madoka]] fans have jumped ship, thanks to [[Anime/PuellaMagiMadokaMagicaTheMovieRebellion the ending of the Rebellion movie]]. The other half isn't going down without a fight, though.

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** About half of [[spoiler:Homura/Madoka]] fans have jumped ship, thanks to [[Anime/PuellaMagiMadokaMagicaTheMovieRebellion the ending of the Rebellion movie]]. movie]], in which [[spoiler:Homura becomes what could be described as equivalent to the Devil, and usurps Madoka's godly powers in order to create a world in which she is happy]]. The other half isn't going down without a fight, though.though, and their reactions vary from justifying [[spoiler:Homura]]'s actions to invoking FanonDiscontinuity.



* ''VideoGame/TheWorldEndsWithYou'': Some people began to ship Beat and Rhyme due to their close interactions at the beginning. This was quickly dropped by most when we found out that they are siblings. And that Rhyme is SUBSTANTIALLY younger than Beat. But...

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* ''VideoGame/TheWorldEndsWithYou'': Some people began to ship Beat and Rhyme due to their close interactions at the beginning. This was quickly dropped by most when we found out that they are siblings. And that Rhyme is SUBSTANTIALLY younger substantially younger(probably by five or more years, although the cast's ages are not specified) than Beat. But...
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* Up until episode four of ''VideoGame/SallyFace,'' a lot of people, if not the majority of the fandom, were shipping Sal and Larry, but most (rightfully) stopped once episode four rolled around and they found out that during the timeskip between high school and college, Sal's dad married Larry's mom, so they became stepbrothers.

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That is not abandoned. That remains the most popular for both characters, and is still one of the most popular in the fandom. I also don't see a reason for comparing it with two other ships which have nothing to do with either character.


* ''Franchise/StarWars'':
** The revelation in ''Film/ReturnOfTheJedi'' that [[TheHero Luke]] and [[TheChick Leia]] were siblings ''did'' kill off the idea of them as a couple... for a while. Since then many grown-up fans have [[BrotherSisterIncest resumed shipping them]]. This happening in the past is why some people were hesitant to start supporting Kylo/Rey from ''Film/TheForceAwakens'', who have some [[FoeRomanceSubtext interesting interactions]] in the film. Some were under the impression that Rey might be Kylo's sister or cousin due to the popular theory that she was in some way related to the Skywalker family (either through Han/Leia or Luke); however, once the next movies revealed it was not the case, more people ended up boarding the 'Reylo' ship.
** When ''Film/TheForceAwakens'' came out, Finn/Poe started out as the most popular ship in the fandom by a wide margin and it looked like it would stay that way for a long time. However, the ship [[https://destinationtoast.tumblr.com/post/143364198849/bigger-bigger-bigger-bigger-toastystats suffered a noticeable drop in popularity]] after a couple of months and other ships like Kylo/Hux and Kylo/Rey overtook it in popularity. Depending on who you talk to, this was a result of one or more of the following factors: several big-name fans writing Kylo/Hux fics that got a lot of other fans on board with Kylo/Hux instead, some Finn/Poe fans getting overzealous about what kind of content people were 'allowed' to produce for the ship which discouraged others from making more fanworks for it, Kylo and Rey becoming bigger [[LauncherOfAThousandShips Launchers of a Thousand Ships]] over time than Finn or Poe, and/or John Boyega saying that there was no romance between Finn and Poe in an early interview which turned off some fans who had hoped that they might become canon in a future film.

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* ''Franchise/StarWars'':
**
''Franchise/StarWars'': The revelation in ''Film/ReturnOfTheJedi'' that [[TheHero Luke]] and [[TheChick Leia]] were siblings ''did'' kill off the idea of them as a couple... for a while. Since then many grown-up fans have [[BrotherSisterIncest resumed shipping them]]. This happening in the past is why some people were hesitant to start supporting Kylo/Rey from ''Film/TheForceAwakens'', who have some [[FoeRomanceSubtext interesting interactions]] in the film. Some were under the impression that Rey might be Kylo's sister or cousin due to the popular theory that she was in some way related to the Skywalker family (either through Han/Leia or Luke); however, once the next movies revealed it was not the case, more people ended up boarding the 'Reylo' ship.
** When ''Film/TheForceAwakens'' came out, Finn/Poe started out as the most popular ship in the fandom by a wide margin and it looked like it would stay that way for a long time. However, the ship [[https://destinationtoast.tumblr.com/post/143364198849/bigger-bigger-bigger-bigger-toastystats suffered a noticeable drop in popularity]] after a couple of months and other ships like Kylo/Hux and Kylo/Rey overtook it in popularity. Depending on who you talk to, this was a result of one or more of the following factors: several big-name fans writing Kylo/Hux fics that got a lot of other fans on board with Kylo/Hux instead, some Finn/Poe fans getting overzealous about what kind of content people were 'allowed' to produce for the ship which discouraged others from making more fanworks for it, Kylo and Rey becoming bigger [[LauncherOfAThousandShips Launchers of a Thousand Ships]] over time than Finn or Poe, and/or John Boyega saying that there was no romance between Finn and Poe in an early interview which turned off some fans who had hoped that they might become canon in a future film.
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** Likewise, a lot of people abandoned all shipping of Thor in general after the LoveTriangle mess between him, Sif, and Jane in ''Film/ThorTheDarkWorld''.

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** Likewise, a lot of people abandoned all shipping of Thor in general after the LoveTriangle mess between him, Sif, and Jane in ''Film/ThorTheDarkWorld''. The once-huge Thor/Loki ship also became moribund after the one-two punch of ''Film/AvengersInfinityWar'' [[spoiler:killing off Loki]] and ''Film/AvengersEndgame'' [[spoiler:not bringing him back and also showing that Thor had grown fat in the meantime]].



* ''Franchise/StarWars'': The revelation in ''Film/ReturnOfTheJedi'' that [[TheHero Luke]] and [[TheChick Leia]] were siblings ''did'' kill off the idea of them as a couple... for a while. Since then many grown-up fans have [[BrotherSisterIncest resumed shipping them]]. This happening in the past is why some people were hesitant to start supporting Kylo/Rey from ''Film/TheForceAwakens'', who have some [[FoeRomanceSubtext interesting interactions]] in the film. Some were under the impression that Rey might be Kylo's sister or cousin due to the popular theory that she was in some way related to the Skywalker family (either through Han/Leia or Luke); however, once the next movies revealed it was not the case, more people ended up boarding the 'Reylo' ship.

to:

** ''Film/AvengersEndgame'' caused a lot of people to abandon all Steve ships after [[spoiler:Steve traveling back in time to the forties to grow old with Peggy]] made it nigh-impossible to pair him up with anyone other than [[spoiler:Peggy]] without going hard into AlternateUniverseFic territory. Steve's most popular shipping options of Tony and Bucky respectively [[spoiler:being KilledOffForReal and staying behind in the modern day]] in the same film didn't help.
* ''Franchise/StarWars'': ''Franchise/StarWars'':
**
The revelation in ''Film/ReturnOfTheJedi'' that [[TheHero Luke]] and [[TheChick Leia]] were siblings ''did'' kill off the idea of them as a couple... for a while. Since then many grown-up fans have [[BrotherSisterIncest resumed shipping them]]. This happening in the past is why some people were hesitant to start supporting Kylo/Rey from ''Film/TheForceAwakens'', who have some [[FoeRomanceSubtext interesting interactions]] in the film. Some were under the impression that Rey might be Kylo's sister or cousin due to the popular theory that she was in some way related to the Skywalker family (either through Han/Leia or Luke); however, once the next movies revealed it was not the case, more people ended up boarding the 'Reylo' ship.ship.
** When ''Film/TheForceAwakens'' came out, Finn/Poe started out as the most popular ship in the fandom by a wide margin and it looked like it would stay that way for a long time. However, the ship [[https://destinationtoast.tumblr.com/post/143364198849/bigger-bigger-bigger-bigger-toastystats suffered a noticeable drop in popularity]] after a couple of months and other ships like Kylo/Hux and Kylo/Rey overtook it in popularity. Depending on who you talk to, this was a result of one or more of the following factors: several big-name fans writing Kylo/Hux fics that got a lot of other fans on board with Kylo/Hux instead, some Finn/Poe fans getting overzealous about what kind of content people were 'allowed' to produce for the ship which discouraged others from making more fanworks for it, Kylo and Rey becoming bigger [[LauncherOfAThousandShips Launchers of a Thousand Ships]] over time than Finn or Poe, and/or John Boyega saying that there was no romance between Finn and Poe in an early interview which turned off some fans who had hoped that they might become canon in a future film.
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* After the release of ''WesternAnimation/TheBookOfLife'', a lot of fans speculated that Manolo Sanchez’s great grandmother Anita was the wife of one of his late ancestors, Jorge. They all quickly jumped ship once WordOfGod revealed that they were actually ''siblings''.
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* ''WebAnimation/{{RWBY}}'':
** ''RWBY'' had the potential pairing between Blake Belladonna and her former White Fang partner (and leader of the group) Adam Taurus. Even though Adam hadn't been in the series outside of the "Black" trailer, people still held a candle for this pairing. That ship sank ''quickly'' come Vol. 3, Episode 11 "Heroes and Monsters", when [[spoiler:Adam, upon showing up, goes full {{Yandere}} on Blake, vowing to destroy everything she holds dear and starts by stabbing Blake in the stomach, [[AnArmAndALeg lopping off Yang Xiao Long's arm]], and then tries to decapitate Blake as she shields Yang.]] This holds further importance come Volume 4. Despite not having ''a single appearance outside hallucinations,'' Adam is further vilified as characters discover that he gave Yang PTSD, physically abused Blake off-camera prior to her abandoning him, is attempting to get the current Supreme Leader of the White Fang to join the villain cabal, and when that looked to fail, planned her death and usurpation... so he could launch a ''terrorist campaign.'' In the eyes of the FNDM, Adam has gone from BrokenBird {{Woobie}} to evil in the span of a year despite not ''being in the show.'' It's telling that Blake/Adam shipping changed its name, from [[PortmanteauCoupleName Tauradonna]] to Animal Abuse.

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* ''WebAnimation/{{RWBY}}'':
''WebAnimation/{{RWBY}}'' has ''several'' ships sunk due to the later revelations of the story;
** ''RWBY'' The show had the potential pairing between Blake Belladonna and her former White Fang partner (and leader of the group) Adam Taurus. Even though Adam hadn't been in the series outside of the "Black" trailer, people still held a candle for this pairing. That ship sank ''quickly'' come Vol. 3, Episode 11 "Heroes and Monsters", when [[spoiler:Adam, upon showing up, goes full {{Yandere}} on Blake, vowing to destroy everything she holds dear and starts by stabbing Blake in the stomach, [[AnArmAndALeg lopping off Yang Xiao Long's arm]], and then tries to decapitate Blake as she shields Yang.]] This holds further importance come Volume 4. Despite not having ''a single appearance outside hallucinations,'' Adam is further vilified as characters discover that he gave Yang PTSD, physically abused Blake off-camera prior to her abandoning him, is attempting to get the current Supreme Leader of the White Fang to join the villain cabal, and when that looked to fail, planned her death and usurpation... so he could launch a ''terrorist campaign.'' In the eyes of the FNDM, Adam has gone from BrokenBird {{Woobie}} to evil in the span of a year despite not ''being in the show.'' It's telling that Blake/Adam shipping changed its name, from [[PortmanteauCoupleName Tauradonna]] to Animal Abuse.
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Then there are the other types who, when a new plot development occurs and changes what we knew about one of these characters, leap off the ship and swim for shore (or, most likely in this metaphor, towards another boat) without even bothering to grab a lifejacket. Maybe it's because a character had a [[{{Wangst}} deep dark secret]] that severely makes people question their ability to even be in a relationship. Maybe they're [[BrotherSisterIncest really]] [[Franchise/StarWars siblings]], otherwise blood related, or maybe there's some sort of [[OedipusComplex other aspect to their relationship]] that suddenly {{Squick}}s people. Maybe it is revealed a character has an IncompatibleOrientation. Some will even drop a pairing because [[DieForOurShip the fans are rabid]]. Or maybe shippers have just plain lost interest, with a pairing not suddenly being disliked, but rather ''another'' pairing suddenly becoming much more appealing. Whatever the case, when it suddenly seems like the former Shippers have dropped off the face of the Earth, they have Abandoned Ship.

There are also notable subversions, though. What would seem like a cause to Abandon Shipping to any outside observer not only doesn't have that effect, but actually makes the Shippers fight ''harder'' for it. This is especially the case where theories about who will end up with who are {{Jossed}} or declared invalid by WordOfGod. And of course, there are those who are into more fringe pairings like IncestYayShipping, for whom such revelations might endear those fans to the pairing even more. Also take note of those within Shipping fandom for which shipping ''isn't'' serious business, and [[CrackShip simply have fun shipping for shipping's sake]]. This group never cared about the actual viability of their pairing to begin with, so unless they lose interest on their own, they'll remain on that ship regardless of what comes.

to:

Then there are the other types who, when a new plot development occurs and changes what we knew about one of these characters, leap off the ship and swim for shore (or, most likely in this metaphor, towards another boat) without even bothering to grab a lifejacket. Maybe it's because a character had a [[{{Wangst}} deep dark secret]] that severely makes people question their ability to even be in a relationship. Maybe they're [[BrotherSisterIncest really]] [[Franchise/StarWars siblings]], otherwise blood related, blood-related, or maybe there's some sort of [[OedipusComplex other aspect to their relationship]] that suddenly {{Squick}}s people. Maybe it is revealed a character has an IncompatibleOrientation. Some will even drop a pairing because [[DieForOurShip the fans are rabid]]. Or maybe shippers have just plain lost interest, with a pairing not suddenly being disliked, but rather ''another'' pairing suddenly becoming much more appealing. Whatever the case, when it suddenly seems like the former Shippers have dropped off the face of the Earth, they have Abandoned Ship.

There are also notable subversions, though. What would seem like a cause to Abandon Shipping to any outside observer not only doesn't have that effect, effect but actually makes the Shippers fight ''harder'' for it. This is especially the case where theories about who will end up with who are {{Jossed}} or declared invalid by WordOfGod. And of course, there are those who are into more fringe pairings like IncestYayShipping, for whom such revelations might endear those fans to the pairing even more. Also take note of those within Shipping fandom for which shipping ''isn't'' serious business, and [[CrackShip simply have fun shipping for shipping's sake]]. This group never cared about the actual viability of their pairing to begin with, so unless they lose interest on their own, they'll remain on that ship regardless of what comes.



* In ''Manga/BungoStrayDogs'', Gin/Tachihara used to have a small, but devoted following. Then chapter 68 rolled along, [[spoiler:in which Tachihara stabbed Gin and later revealed himself as TheMole]], and people dropped the ship. However, [[spoiler:later chapters revealed that Tachihara had [[BecomingTheMask become attached to his position in the Port Mafia]] and had made sure to wound Gin non-fatally, even visiting her in the hospital afterwards]], [[SubvertedTrope bringing the shippers back with a vengeance]].

to:

* In ''Manga/BungoStrayDogs'', Gin/Tachihara used to have a small, small but devoted following. Then chapter 68 rolled along, [[spoiler:in which Tachihara stabbed Gin and later revealed himself as TheMole]], and people dropped the ship. However, [[spoiler:later chapters revealed that Tachihara had [[BecomingTheMask become attached to his position in the Port Mafia]] and had made sure to wound Gin non-fatally, even visiting her in the hospital afterwards]], [[SubvertedTrope bringing the shippers back with a vengeance]].



** Interestingly, a lot of people abandoned shipping Akito [[HoYay with any of the guys]] once it was revealed that [[spoiler:he was actually a girl]], making it a rather interesting case of [[spoiler:Het Is Ew]].

to:

** Interestingly, a lot of people abandoned shipping Akito [[HoYay with any of the guys]] once it was revealed that [[spoiler:he was actually a girl]], making it a rather interesting case of [[spoiler:Het Is Ew]].[[spoiler:HetIsEw]].



** For those not into IncestYayShipping, the revelation that [[spoiler:Satsuki Kiryuin and Ryuko Matoi]] are (unknown to them for most of the series) siblings, combined with the revelation in an earlier episode that [[spoiler: their mother is an incestuous child molester]] effectively killed off the ship. However there is a faction of fans who [[IncestYayShipping still ships them in spite of knowing both pieces of information.]]

to:

** For those not into IncestYayShipping, the revelation that [[spoiler:Satsuki Kiryuin and Ryuko Matoi]] are (unknown to them for most of the series) siblings, combined with the revelation in an earlier episode that [[spoiler: their mother is an incestuous child molester]] effectively killed off the ship. However However, there is a faction of fans who [[IncestYayShipping still ships them in spite of knowing both pieces of information.]]



** There was also a small subset of Tomoyo/Kurogane shippers that vanished once the backstory between the two was delved into, not because of any negative reasons since it was actually quite touching. Mostly because the fandom generally agrees that regardless of universe Tomoyo's one true love will always be [[SingleTargetSexuality Sakura]], and as soon as she interacted with them it quickly became clear that Tomoyo herself [[ShipperOnDeck ships Kurogane/Fai]].

to:

** There was also a small subset of Tomoyo/Kurogane shippers that vanished once the backstory between the two was delved into, not because of any negative reasons since it was actually quite touching. Mostly because the fandom generally agrees that regardless of the universe Tomoyo's one true love will always be [[SingleTargetSexuality Sakura]], and as soon as she interacted with them it quickly became clear that Tomoyo herself [[ShipperOnDeck ships Kurogane/Fai]].



* Prior to the release of ''Anime/WhenMarnieWasThere'', there was very high expectations of it being the first gay Creator/StudioGhibli film. Then the movie came out and it was revealed that [[spoiler:Marnie is the ghost of Anna's ''grandmother'']] (a fact also present in the book this was based on). Needless to say ''that'' killed those expectations there and then.
* ''Anime/YuriOnIce'': Jean-Jacques/Yuri Plisetsky was the FanPreferredCouple for both characters, but episode 10 quickly began poking holes in the ship with the introduction of J.J.'s girlfriend Isabella and Yurio's new found friendship/ShipTease with Otabek, who turns out to be Yurio's forgotten ChildhoodFriend. While J.J./Yurio was not fully dropped, a lot of fans moved to Otabek/Yurio and others warmed up to J.J/Isabella.

to:

* Prior to the release of ''Anime/WhenMarnieWasThere'', there was very high expectations expectation of it being the first gay Creator/StudioGhibli film. Then the movie came out and it was revealed that [[spoiler:Marnie is the ghost of Anna's ''grandmother'']] (a fact also present in the book this was based on). Needless to say ''that'' killed those expectations there and then.
* ''Anime/YuriOnIce'': Jean-Jacques/Yuri Plisetsky was the FanPreferredCouple for both characters, but episode 10 quickly began poking holes in the ship with the introduction of J.J.'s girlfriend Isabella and Yurio's new found newfound friendship/ShipTease with Otabek, who turns out to be Yurio's forgotten ChildhoodFriend. While J.J./Yurio was not fully dropped, a lot of fans moved to Otabek/Yurio and others warmed up to J.J/Isabella.



* Prior to the release of ''WesternAnimation/{{Frozen|2013}}'' there was a good amount of speculation whether Kristoff or Hans would be Anna's or Elsa's love interest. Many shippers understandably shipped Anna with the handsome Hans. [[spoiler:The film spectacularly killed it off at the end, with Hans revealing to a dying Anna that he had lied about loving Anna and was just after the throne.]] Nevertheless that killed the ship for most fans. Oddly enough, Hans and Elsa are still an extremely popular ship despite them having no positive interactions and [[spoiler:the fact Hans had always planned on ''killing'' Elsa. He left her sister to die and would have killed Elsa if not for Anna doing a HeroicSacrifice.]]

to:

* Prior to the release of ''WesternAnimation/{{Frozen|2013}}'' there was a good amount of speculation whether Kristoff or Hans would be Anna's Anna or Elsa's love interest. Many shippers understandably shipped Anna with the handsome Hans. [[spoiler:The film spectacularly killed it off at the end, with Hans revealing to a dying Anna that he had lied about loving Anna and was just after the throne.]] Nevertheless Nevertheless, that killed the ship for most fans. Oddly enough, Hans and Elsa are still an extremely popular ship despite them having no positive interactions and [[spoiler:the fact Hans had always planned on ''killing'' Elsa. He left her sister to die and would have killed Elsa if not for Anna doing a HeroicSacrifice.]]



* ''Franchise/StarWars'': The revelation in ''Film/ReturnOfTheJedi'' that [[TheHero Luke]] and [[TheChick Leia]] were siblings ''did'' kill off the idea of them as a couple... for a while. Since then many grown up fans have [[BrotherSisterIncest resumed shipping them]]. This happening in the past is why some people were hesitant to start supporting Kylo/Rey from ''Film/TheForceAwakens'', who have some [[FoeRomanceSubtext interesting interactions]] in the film. Some were under the impression that Rey might be Kylo's sister or cousin due to the popular theory that she was in some way related to the Skywalker family (either through Han/Leia or Luke); however, once the next movies revealed it was not case, more people ended up boarding the 'Reylo' ship.

to:

* ''Franchise/StarWars'': The revelation in ''Film/ReturnOfTheJedi'' that [[TheHero Luke]] and [[TheChick Leia]] were siblings ''did'' kill off the idea of them as a couple... for a while. Since then many grown up grown-up fans have [[BrotherSisterIncest resumed shipping them]]. This happening in the past is why some people were hesitant to start supporting Kylo/Rey from ''Film/TheForceAwakens'', who have some [[FoeRomanceSubtext interesting interactions]] in the film. Some were under the impression that Rey might be Kylo's sister or cousin due to the popular theory that she was in some way related to the Skywalker family (either through Han/Leia or Luke); however, once the next movies revealed it was not the case, more people ended up boarding the 'Reylo' ship.



* Within the ''Literature/ACourtOfThornsAndRoses'' fandom, you'd be hard pressed to find any remaining [[spoiler: Tamlin]]/Feyre shippers following ''A Court of Mist and Fury'', especially after [[spoiler: Tamlin allies with the [[BigBad King of Hybern]]]] to try and get Feyre back, when his controlling and entitled behavior drove her away.

to:

* Within the ''Literature/ACourtOfThornsAndRoses'' fandom, you'd be hard pressed hard-pressed to find any remaining [[spoiler: Tamlin]]/Feyre shippers following ''A Court of Mist and Fury'', especially after [[spoiler: Tamlin allies with the [[BigBad King of Hybern]]]] to try and get Feyre back, when his controlling and entitled behavior drove her away.



** When the book series began, the natural assumption of many was that Harry and Hermione were destined to be a couple (owing to the trope that the lead male and lead female characters in such storylines are often paired up), but within a few books it became obvious that Rowling was pairing Hermione with Ron instead, although, as noted below, Rowling did play with readers' expectations when Lavender was brought into the picture.

to:

** When the book series began, the natural assumption of many was that Harry and Hermione were destined to be a couple (owing to the trope that the lead male and lead female characters in such storylines are often paired up), but within a few books books, it became obvious that Rowling was pairing Hermione with Ron instead, although, as noted below, Rowling did play with readers' expectations when Lavender was brought into the picture.



* ''Series/GameOfThrones'': Due several changes that contradicted the books, several characters had completely different personalities which affected the relationship:

to:

* ''Series/GameOfThrones'': Due to several changes that contradicted the books, several characters had completely different personalities which affected the relationship:



** After season 7, [[spoiler: Lyanna/Rhaegar slipped into this for many fans. The truth reveals that Lyanna wasn't abducted by Rhaegar as many characters thought, but rather eloped with him, and that Rhaegar annulled his marriage to Elia and married Lyanna. The realization of every tragedy happened, such as Robert's Rebellion, the death of Brandon and Rickard Stark, to the fall of the Targaryen Dynasty, and ''especially'' to the cruel and gruesome fate that Elia suffered, all because of two helpless teenagers make a selfish action that caused the death of thousands who fought "based on a lie", is very hard for fans to stomach shipping them. Thus, making both Lyanna and Rhaegar come off as UnintentionallyUnsympathetic and a {{Jerkass}}]].

to:

** After season 7, [[spoiler: Lyanna/Rhaegar slipped into this for many fans. The truth reveals that Lyanna wasn't abducted by Rhaegar as many characters thought, but rather eloped with him, him and that Rhaegar annulled his marriage to Elia and married Lyanna. The realization of every tragedy that happened, such as Robert's Rebellion, the death of Brandon and Rickard Stark, to the fall of the Targaryen Dynasty, and ''especially'' to the cruel and gruesome fate that Elia suffered, [[PoorCommunicationKills all because of two helpless teenagers make a selfish action that caused the death of thousands who fought "based on a lie", lie"]], is very hard for fans to stomach shipping them. Thus, making both Lyanna and Rhaegar come off as UnintentionallyUnsympathetic and a {{Jerkass}}]].



** ''Series/KamenRiderKabuto'' has a similar example whereby Tendou was commonly shipped with Hiyori, until the show revealed that she is actually [[spoiler:a Worm based on his sister.]] Whatever shippers were left after that ([[spoiler: since she's technically just a copy of his sister, not the actual one]]) drifted away or jumped ship when the show began to lean towards Kagami/Hiyori (and they got married in the AU ''God Speed Love'' movie.)

to:

** ''Series/KamenRiderKabuto'' has a similar example whereby Tendou was commonly shipped with Hiyori, Hiyori until the show revealed that she is actually [[spoiler:a Worm based on his sister.]] Whatever shippers were left after that ([[spoiler: since she's technically just a copy of his sister, not the actual one]]) drifted away or jumped ship when the show began to lean towards Kagami/Hiyori (and they got married in the AU ''God Speed Love'' movie.)



*** Also, many former Clark/Chloe shippers moved on to shipping Clark with ComicBook/LoisLane once she arrived on the scene (which also torpedoed the once-popular theory among Clark/Chloe shipppers that Chloe would use Lois Lane as a PenName), and many more switched to Chimmy (Chloe and ComicBook/JimmyOlsen) and Chlollie (Chloe and [[ComicBook/GreenArrow Oliver Queen]]) by the end, though of course many continued to ship Chlark.

to:

*** Also, many former Clark/Chloe shippers moved on to shipping Clark with ComicBook/LoisLane once she arrived on the scene (which also torpedoed the once-popular theory among Clark/Chloe shipppers shippers that Chloe would use Lois Lane as a PenName), and many more switched to Chimmy (Chloe and ComicBook/JimmyOlsen) and Chlollie (Chloe and [[ComicBook/GreenArrow Oliver Queen]]) by the end, though of course many continued to ship Chlark.



* ''Series/StarTrekEnterprise'': During the first couple of seasons all signs pointed towards a ship between Captain Archer and T'Pol, until the third season when all of a sudden the ship turned into one between T'Pol and Trip Tucker. (Made all the more frustrating for A/T shippers by the fact the third season also features "Twilight", an episode in which T'Pol ''devotes her life'' to caring for Archer after he is infected by memory-deleting parasites.)

to:

* ''Series/StarTrekEnterprise'': During the first couple of seasons seasons, all signs pointed towards a ship between Captain Archer and T'Pol, until the third season when all of a sudden the ship turned into one between T'Pol and Trip Tucker. (Made all the more frustrating for A/T shippers by the fact the third season also features "Twilight", an episode in which T'Pol ''devotes her life'' to caring for Archer after he is infected by memory-deleting parasites.)



** Ana/Soldier: 76 was a pretty strong pairing due to Ana being second in command to Jack while he lead Overwatch and even in the present, they have one of the strongest friendships out of the entire cast. While there were a couple of revelations that caused the ship to crack, most notably the reveal that Pharah’s father was a Canadian First Nation and not Soldier: 76, the short story ''Bastat'' reveals that not only is Solder: 76 gay but still has feelings for his ex-boyfriend Vincent was the final nail on the coffin for plenty of people still shipping the two.

to:

** Ana/Soldier: 76 was a pretty strong pairing due to Ana being second in command to Jack while he lead led Overwatch and even in the present, they have one of the strongest friendships out of the entire cast. While there were a couple of revelations that caused the ship to crack, most notably the reveal that Pharah’s father was a Canadian First Nation and not Soldier: 76, the short story ''Bastat'' reveals that not only is Solder: 76 gay but still has feelings for his ex-boyfriend Vincent was the final nail on the coffin for plenty of people still shipping the two.



** Spyro and Elora were a pretty popular couple in the early days thanks to Elora being a ImpliedLoveInterest. However, with time it's become a rare ship (though the ''Reignited Trilogy'' helped boost support for it again). This occurred because Elora [[WhateverHappenedToTheMouse disappeared]] post-original trilogy. The series also introduced more dragons afterwards, so people prefer to ship Spyro with Ember, Cynder, or Flame instead of going for the InterspeciesRomance route. There's also the fact Spyro is implied to be twelve while Elora [[VagueAge seems to be]] a few years older.

to:

** Spyro and Elora were a pretty popular couple in the early days thanks to Elora being a an ImpliedLoveInterest. However, with time it's become a rare ship (though the ''Reignited Trilogy'' helped boost support for it again). This occurred because Elora [[WhateverHappenedToTheMouse disappeared]] post-original trilogy. The series also introduced more dragons afterwards, so people prefer to ship Spyro with Ember, Cynder, or Flame instead of going for the InterspeciesRomance route. There's also the fact Spyro is implied to be twelve while Elora [[VagueAge seems to be]] a few years older.



* ''VideoGame/TalesOfBerseria'': Velvet/Laphicet was a very high-ranking ship before the game's release, since they were portrayed as the female and male lead of the story. When the game came out, people began to ship it less when it gets mentioned that this malak looked very similar to Velvet's dead little brother, and that she was the one that chose to [[ReplacementGoldfish call him Laphicet]]. Some were willing to look past that, but the two-thirds point of the game [[spoiler:revealed that the malak Laphicet is the ''reincarnation of their sister's unborn child'', making him Velvet's nephew,]] killed off the pairing.
* While many fans of ''VideoGame/TheLegendOfZeldaBreathOfTheWild'' saw Urbosa and Zelda as having a platonic/familial bond right from the start, there was a somewhat sizeable fanbase who saw their overt closeness as LesYay. That fanbase shrunk considerably when ''The Champion's Ballad'' DLC was released and revealed that Urbosa was longtime friends with Zelda's late mother, confirming a quite large age-gap between her and the 16-17 year-old Zelda and heavily emphasizing her as a surrogate mother-figure. On the bright side, the DLC invented a new LesYay ship between Urbosa and Zelda's mother instead.

to:

* ''VideoGame/TalesOfBerseria'': Velvet/Laphicet was a very high-ranking ship before the game's release, release since they were portrayed as the female and male lead of the story. When the game came out, people began to ship it less when it gets mentioned that this malak looked very similar to Velvet's dead little brother, brother and that she was the one that chose to [[ReplacementGoldfish call him Laphicet]]. Some were willing to look past that, but the two-thirds point of the game [[spoiler:revealed that the malak Laphicet is the ''reincarnation of their sister's unborn child'', making him Velvet's nephew,]] killed off the pairing.
* While many fans of ''VideoGame/TheLegendOfZeldaBreathOfTheWild'' saw Urbosa and Zelda as having a platonic/familial bond right from the start, there was a somewhat sizeable fanbase who saw their overt closeness as LesYay. That fanbase shrunk considerably when ''The Champion's Ballad'' DLC was released and revealed that Urbosa was longtime friends with Zelda's late mother, confirming a quite large age-gap between her and the 16-17 year-old 16-17-year-old Zelda and heavily emphasizing her as a surrogate mother-figure. On the bright side, the DLC invented a new LesYay ship between Urbosa and Zelda's mother instead.



* One of the more popular ships ships from ''VisualNovel/VirtuesLastReward'', Sigma/Phi, was thoroughly abandoned following the reveal in ''VisualNovel/ZeroTimeDilemma'' that [[spoiler:Phi is Sigma's daughter]].

to:

* One of the more popular ships ships from ''VisualNovel/VirtuesLastReward'', Sigma/Phi, was thoroughly abandoned following the reveal in ''VisualNovel/ZeroTimeDilemma'' that [[spoiler:Phi is Sigma's daughter]].



** There is a major subversion however. John has directly stated he's not interested in men, and later said [[ChasteHero he wasn't interested in any romance at all]]. Despite this, John/[[JerkWithAHeartOfGold Karkat]] and John/[[TheLancer Dave]] remain probably the two most popular ships in the series.

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** There is a major subversion subversion, however. John has directly stated he's not interested in men, men and later said [[ChasteHero he wasn't interested in any romance at all]]. Despite this, John/[[JerkWithAHeartOfGold Karkat]] and John/[[TheLancer Dave]] remain probably the two most popular ships in the series.



** An unusual case in this one: it's noted the amount of Reynir/Tuuri fics dropped significantly after the developments of Chapters 13 and 14 [[spoiler:where Tuuri is bitten by a troll, and is separated from Reynir in case she was infected by the rash so she didn't pass it to him]] hindered what could be done in canon-compliant fics, which allowed alternate pairings like Sigrun/Tuuri and Reynir/Onni to flourish in their stead, giving the impression that this happened to the Reynir/Tuuri pairing.

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** An unusual case in this one: it's noted the amount of Reynir/Tuuri fics dropped significantly after the developments of Chapters 13 and 14 [[spoiler:where Tuuri is bitten by a troll, troll and is separated from Reynir in case she was infected by the rash so she didn't pass it to him]] hindered what could be done in canon-compliant fics, which allowed alternate pairings like Sigrun/Tuuri and Reynir/Onni to flourish in their stead, giving the impression that this happened to the Reynir/Tuuri pairing.



* ''Website/GaiaOnline'' has a {{shipping}} scene. As a result, this has happened about three times in recent memory. The first was with LoveTriangle between Ian, Sasha, and Gino. There used to be debate between Sasha X Ian, and Sasha X Gino supporters as to who she should go with. However, when she took [[LoveDodecahedron yet a third person who was already in a love triangle of his own]] to a Halloween ball, everyone decided Sasha was TooDumbToLive and abandoned ship. Since then, Ian has showed only passing interest in Sasha, and Gino has become hilariously inept at dating.

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* ''Website/GaiaOnline'' has a {{shipping}} scene. As a result, this has happened about three times in recent memory. The first was with LoveTriangle between Ian, Sasha, and Gino. There used to be debate between Sasha X Ian, and Sasha X Gino supporters as to who she should go with. However, when she took [[LoveDodecahedron yet a third person who was already in a love triangle of his own]] to a Halloween ball, everyone decided Sasha was TooDumbToLive and abandoned ship. Since then, Ian has showed shown only passing interest in Sasha, and Gino has become hilariously inept at dating.



** A lot of Ozpin ships (including Ozpin/Glynda and Ozpin/Ironwood) took a hit after the reveal that Ozpin is [[spoiler:a ReallySevenHundredYearsOld body-jumper who changes hosts after his body dies]], meaning that [[spoiler:the Ozpin seen in volumes 1 through 3 technically isn't Ozpin]]. It doesn't help that [[spoiler:his current body, Oscar, is a 14 year old boy]].

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** A lot of Ozpin ships (including Ozpin/Glynda and Ozpin/Ironwood) took a hit after the reveal that Ozpin is [[spoiler:a ReallySevenHundredYearsOld body-jumper who changes hosts after his body dies]], meaning that [[spoiler:the Ozpin seen in volumes 1 through 3 technically isn't Ozpin]]. It doesn't help that [[spoiler:his current body, Oscar, is a 14 year old 14-year-old boy]].



* During Seasons 9 and 10 of ''Machinima/RedVsBlue'' Agent Carolina had three major pairings associated with her: York/Carolina (which was somewhat canon), Director/Carolina and Tex/Carolina. The last episode of Season 10 reveals [[spoiler:that the Director is her father, and thus Tex is a AI copy of her mother.]] A mass exodus from both those ships ensued.

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* During Seasons 9 and 10 of ''Machinima/RedVsBlue'' Agent Carolina had three major pairings associated with her: York/Carolina (which was somewhat canon), Director/Carolina Director/Carolina, and Tex/Carolina. The last episode of Season 10 reveals [[spoiler:that the Director is her father, and thus Tex is a an AI copy of her mother.]] A mass exodus from both those ships ensued.
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* ''Series/HawaiiFive0'': The reveal in the season 1 finale that Danny had been having an affair with his ex-wife who was currently married to another man caused Steve/Danny to lose many fans overnight. The pairing still remained the most popular one in the fandom, but activity for it a whole became a lot less fevered from that point on.

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* ''Series/HawaiiFive0'': The reveal in the season 1 finale that Danny had been having an affair with his ex-wife who was currently married to another man caused Steve/Danny to lose many fans overnight. The pairing still remained the most popular one in the fandom, but fan activity for it a whole became a lot less fevered from that point on.
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* ''Series/HawaiiFive0'': The reveal in the season 1 finale that Danny had been having an affair with his ex-wife who was currently married to another man caused Steve/Danny to lose many fans overnight. The pairing still remained the most popular one in the fandom, but activity for it a whole became a lot less fevered from that point on.

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* ''Manga/MyHeroAcademia'': Protagonist Izuku's father [[AmbiguouslyAbsentParent is never seen]], so it's popular to pair his mother, Inko, with his mentor, [[SupermanSubstitute All Might]]. However, [[AllThereInTheManual official sources]] eventually revealed that Izuku's parents are still married, but his dad is away because of work. This has led some to abandon the Inko/All Might ship, while others just create [=AU=]s where Inko is single or [[RelatedInTheAdaptation All Might is Izuku's father]]. Of course, the mere fact that Izuku's dad is simply never around makes it rather easy for people to gravitate back to Inko/All Might.



* ''Manga/MahouSenseiNegima'': Negi/Asuna. Between the fact that their relationship [[PlatonicLifePartners works fine non-romantically]], rival ships (like Nodoka, Kuu Fei, Yue, Ako, Makie, [[spoiler:Luna aka Shiori, ''[[FoeYayShipping Fate]]'']], etc.), and the false revelation [[spoiler:that Asuna is Negi's aunt, though debunked by the fact that she is way too old, somewhat reviving this ship with minor Tenchi-style family confusion.]]



* ''Manga/MyHeroAcademia'': Protagonist Izuku's father [[AmbiguouslyAbsentParent is never seen]], so it's popular to pair his mother, Inko, with his mentor, [[SupermanSubstitute All Might]]. However, [[AllThereInTheManual official sources]] eventually revealed that Izuku's parents are still married, but his dad is away because of work. This has led some to abandon the Inko/All Might ship, while others just create [=AU=]s where Inko is single or [[RelatedInTheAdaptation All Might is Izuku's father]]. Of course, the mere fact that Izuku's dad is simply never around makes it rather easy for people to gravitate back to Inko/All Might.



* ''Manga/NegimaMagisterNegiMagi'': Negi/Asuna. Between the fact that their relationship [[PlatonicLifePartners works fine non-romantically]], rival ships (like Nodoka, Kuu Fei, Yue, Ako, Makie, [[spoiler:Luna aka Shiori, ''[[FoeYayShipping Fate]]'']], etc.), and the false revelation [[spoiler:that Asuna is Negi's aunt, though debunked by the fact that she is way too old, somewhat reviving this ship with minor Tenchi-style family confusion.]]



** Another ''Fates'' ship that lost a lot of fans was Avatar/Flora. Like Cordelia, Flora's in unrequited love with a man she can't support, this guy being the BattleButler. Some fans went up in arms when one of the [=DLCs=] included a talk between Flora and Jakob that can be seen as [[{{ShipTease}} ship teasey]] even if she's married to the Avatar and Jakob's married to someone else, viewing it as "cheating".
** There's a rather interesting example involving ''VideoGame/FireEmblemGaiden'' and its own remake, ''Fire Emblem Echoes: Shadows of Valentia''. A lot of fans shipped Genny with Saber back in the days of ''Gaiden'', since they were the only two characters who were stated to get married, but their endings were unclear on exactly who their partners were. However, once ''Echoes'' rolled around, there were a couple of things that caused most fans to jump ship. The biggest factor being that Genny and Saber were revealed via data mining to be 15 and 34, respectively, and the age gap [[{{Squick}} squicked]] many people. Then, there were a handful of other characters who got unnamed spouses as well, making it harder to PairTheSpares.

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** Another ''Fates'' ship that lost a lot of fans was Avatar/Flora. Like Cordelia, Flora's in unrequited love with a man she can't support, this guy being the BattleButler. Some fans went up in arms when one of the [=DLCs=] included a talk between Flora and Jakob that can be seen as [[{{ShipTease}} [[ShipTease ship teasey]] even if she's married to the Avatar and Jakob's married to someone else, viewing it as "cheating".
** There's a rather interesting example involving ''VideoGame/FireEmblemGaiden'' and its own remake, ''Fire Emblem Echoes: Shadows of Valentia''. A lot of fans shipped Genny with Saber back in the days of ''Gaiden'', since they were the only two characters who were stated to get married, but their endings were unclear on exactly who their partners were. However, once ''Echoes'' rolled around, there were a couple of things that caused most fans to jump ship. The biggest factor being that Genny and Saber were revealed via data mining to be 15 and 34, respectively, and the age gap [[{{Squick}} squicked]] {{Squick}}ed many people. Then, there were a handful of other characters who got unnamed spouses as well, making it harder to PairTheSpares.



* In ''{{Webcomic/Drowtales}}'':

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* In ''{{Webcomic/Drowtales}}'':''Webcomic/{{Drowtales}}'':



* ''{{Webcomic/Homestuck}}'':

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* ''{{Webcomic/Homestuck}}'':''Webcomic/{{Homestuck}}'':
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* ''Series/{{Supernatural}}'': Sam and Dean being brothers [[IncestYayShipping didn't stop]] Sam/Dean from being the most popular pairing in the fandom in early seasons. What ''did'' make it lose its FanPreferredCouple status was the introduction of Castiel in the fourth season that caused fans who hadn't been entirely comfortable with Sam/Dean but still shipped it due to a lack of other popular ships in the fandom to jump ship to Dean/Castiel. Sam/Dean still has a devoted fanbase, but the fandom's overall attitude towards it has shifted from "yeah, it's incest, but it's not like there are any other close relationships on the show or any other good-looking males to ship them with" to "why ship two brothers together when one of these brothers has a perfectly fine HoYay dynamic with someone who ''isn't'' related to him?"
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** There is a major subversion however. John has directly stated he's not interested in men, and later said [[ChasteHero he wasn't interested in any romance at all]]. John/[[JerkWithAHeartOfGold Karkat]] and John/[[TheLancer Dave]] remain probably the two most popular ships in the series.

to:

** There is a major subversion however. John has directly stated he's not interested in men, and later said [[ChasteHero he wasn't interested in any romance at all]]. Despite this, John/[[JerkWithAHeartOfGold Karkat]] and John/[[TheLancer Dave]] remain probably the two most popular ships in the series.

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