History LighterAndSofter / ProfessionalWrestling

* Prior to coming to the {{Wrestling/WW|E}}F, Wrestling/TheSheepherders were one of the most hardcore {{tag team}}s in pro wrestling. Upon their arrival, Butch Miller and Luke Williams changed their name to the Bushwhackers, became {{face}}s, and played their brawling style more for laughs than for heat.

* Wrestling/MichelleMcCool compared to her initial heel gimmick. When she first turned in 2009, she was a ruthless BloodKnight who ruthlessly attacked Wrestling/MariaKanellis and Wrestling/EveTorres in an attempt to break their legs, and tried to break Wrestling/{{Melina|Perez}}'s jaw. When she hooked up with Layla to form Wrestling/LayCool, she instead became a ditzier ValleyGirl - where her taunts amounted to catty ''Film/MeanGirls''-esque taunts and skits like pouring punch over Wrestling/MickieJames or smearing lipstick over Wrestling/BethPhoenix. Arguably this was in fact a good change - revealing that Michelle had quite a knack for comedy - and she still managed to be treated as a serious competitor. The new gimmick allowed for more slapsticky comeuppances for her too.

* If a wrestler gets a start in a promotion with a much different target audience before jumping ship to another, which can be said of practically anyone who started of in ultra violence encouraging no language filter Wrestling/{{CZW}} who went on to be a Chikara regular. Also can happen in a single promotion if it has different shows with different ratings, such as when Gateway Championship Wrestling decided it was going to discontinue its "adult" shows, meaning everyone now had to clean up for a family audience at all times or when a WWE wrestler moved from TV 14 rated Raw/Heat to PG rated Smackdown/Velocity. Then the whole of the WWE turned PG, except for pay per views up until ''Hell'' In A Cell turned pay per view PG too, making all of those continued shows afterward lighter and softer.

* Wrestling/MichelleMcCool compared to her initial heel gimmick. When she first turned in 2009, she was a ruthless BloodKnight who ruthlessly attacked Maria and Eve, and tried to break Melina's jaw. When she hooked up with Layla to form Wrestling/LayCool, she instead became a ditzier ValleyGirl - where her taunts amounted to catty ''Film/MeanGirls''-esque taunts and skits like pouring punch over Mickie James or smearing lipstick over Beth Phoenix. Arguably this was in fact a good change - revealing that Michelle had quite a knack for comedy - and she still managed to be treated as a serious competitor. The new gimmick allowed for more slapsticky comeuppances for her too.

* The entirety of pro wrestling in the state of Kentucky became this after they successfully ran out IWA Mid-South after deciding they had seen enough {{garbage wrestl|er}}ing and made many reforms to their athletic commission, especially on the subject of pro wrestling, to ensure IWA MS-S never came back until they cleaned up their act and another promotion like it never came into being in the state again. Ohio Valley Wrestling is the poster child for post IWA M-S wrestling in Kentucky, as OVW will end even main event matches if there is any visible blood for fear of the commission. OVW fans were also notorious for their disapproval of anything vulgar or overtly sexual, though Wrestling/AlSnow made [[AuthorAppeal a strong effort]] to bring burlesque angles into [[HotterAndSexier the promotion]].

* Despite what its name implies, Wrestling/{{Total Nonstop Action}} had plenty of '''[[BuxomIsBetter T]]'''&'''[[ShakingTheRump A]]''' on display when it first started, along with a hearty serving of [[GarbageWrestling hardcore]] GimmickMatches and a general grungy atmosphere meant to be appeal to more mature audiences than WWE's. After they got a deal with Fox Sports Net though, TNA went family friendly, from "Sex Appeal" to "Six Appeal" with its six sided ring. Their pay per views were not quite as toned down and the atmosphere of the product got much heavier after leaving Fox but it has never descended to the level of the early days.

* Wrestling/{{SHIMMER}} is noticeably more family friendly than its older sister company, Wrestling/RingOfHonor. A casual glance may not reveal it, as the wrestling style is more or less the same, but watching enough of the matches the same wrestlers have on Ring Of Honor as opposed to SHIMMER will reveal it. Neither promotion [[BeautyIsNeverTarnished hides blood]] but in SHIMMER it's rarely more than wounds from the scrapes and cuts unavoidable in sports, rather than the outright blood baths ROH's "fights without honor" can degenerate into. Language on SHIMMER also rarely gets stronger than "Pretty Bitchin"[[note]]who are more often referred to as "the {{tag team}} of Nikki Roxx and Ariel"[[/note]], with a single "[[PrecisionFStrike F Bomb]]" dropped shocking the audience[[note]]it could probably be attributed to Ayako Hamada not being a fluent English speaker[[/note]]. At ROH events, the audience themselves drop plenty of F Bombs[[note]][[CrowdChant chanting]] "Fuck The Divas" at Serena Deeb's return match with Wrestling/SaraDelRey against Wrestling/AmazingKong and Wrestling/DaizeeHaze, both because Deeb had an "[[RealWomenDontWearDresses anti diva]]" gimmick and as a jab at WWE, who released her that year[[/note]]. Finally, SHIMMER wrestlers are hardly ever played up for sex appeal[[note]]Rayna Von Tosh had a pinup [[TheGimmick gimmick]] but never did more than pull off a pair of {{opera gloves}}[[/note]] and sexual themes are never central to angles. Ariel and SHIMMER co founder Allison Danger were previously part of the "Christopher Street Connection" in Ring Of Honor, a stable of exoticos[[note]]wrestlers who aim to emasculate their opponents into submission during matches through sexual harassment[[/note]], [[{{Tweener}} beloved exoticos at that]]. "The Lovely" Lacey, who was part of SHIMMER's first main event, was also central to one of ROH's biggest angles where her having sex with Wrestling/JimmyJacobs[[note]]not shown but part of an important discussion[[/note]] lead to The Age Of The Fall, [[BreakOutCharacter which ended up spilling out of]] ROH into several other feds, including [[UpToEleven some overseas]]. Lacey then leaving Jacobs after having sex with Wrestling/AustinAries[[note]]not shown but he kissed and told[[/note]] lead to the end of said Age Of The Fall. Another point on violence, the other events that lead to Age Of The Fall and later brought it to an end involved Lacey requiring reconstructive surgery after being struck by a ''railroad spike''.

* Wrestling/JohnCena's "FU" ([[DontExplainTheJoke a common internet acronym for "Fuck You"]]) was renamed to the "Attitude Adjustment". Similarly, the STFU ("Shut The Fuck Up") was renamed to the STS and then the "[[ShapedLikeItself STF Crossface Combo]]" (in short, they only had one good name for the move).

* WWE's revived "Wrestling/{{ECW}}". It was used more as a launching platform for up and coming wrestlers and a place to dump useless ones. During the last leg of its existence in 2009, the exceptions were midcarders Wrestling/{{Christian}}, Wrestling/WilliamRegal, and [[Wrestling/WorldsGreatestTagTeam Shelton Benjamin]], who carried the place. If it hadn't been for them, WWE wouldn't have upper-midcarder/lower main event talent Wrestling/{{Sheamus}}.

* WWE's revived "Wrestling/{{ECW}}". It was used more as a launching platform for up and coming wrestlers and a place to dump useless ones.

* Between the eighties and the early aughts, {{Wrestling/WW|E}}F's wrestling evolved from male niche entertainment, to a teen marketing gimmick (what ''seemed'' adult at the time was actually [[Wrestling/AttitudeEra even more juvenile]]) to wholesome "family" television, as even promoters who already had, say, a large female audience, tried to imitate it. These days the WWE is nothing more (or less) than watered-down [[MixedMArtialArts MMA]] for children, women, and hobbyists, as even Wrestling/JimCornette has admitted.

* In the mid 80's, {{Wrestling/WW|E}}F's Rock 'N' Wrestling evolved the WWF from male niche entertainment to family entertainment and, eventually, professional wrestling as a whole from an teen/adult thing to a "family" thing as even promoters who already had, say, a large female audience, tried to imitate it.

* Prior to coming to the {{Wrestling/WW|E}}F, Wrestling/TheSheepherders were one of the most hardcore tag teams in pro wrestling. Upon their arrival, Butch Miller and Luke Williams changed their name to the Bushwhackers, became faces, and played their brawling style more for laughs than for heat.

* Wrestling/{{SHIMMER}} is noticeably more family friendly than its older sister company, Wrestling/RingOfHonor. A casual glance may not reveal it, as the wrestling style is more or less the same, but watching enough of the matches the same wrestlers have on Ring Of Honor as opposed to SHIMMER will reveal it. Neither promotion [[BeautyIsNeverTarnished hides blood]] but in SHIMMER it's rarely more than wounds from the scrapes and cuts unavoidable in sports, rather than the outright blood baths ROH's "fights without honor" can degenerate into. Language on SHIMMER also rarely gets stronger than "Pretty Bitchin"[[note]]who are more often referred to as "the {{tag team}} of Nikki Roxx and Ariel"[[/note]], with a single "[[PrecisionFStrike F Bomb]]" dropped shocking the audience[[note]]it could probably be attributed to Ayako Hamada not being a fluent English speaker[[/note]]. At ROH events, the audience themselves drop plenty of F Bombs[[note]][[CrowdChant chanting]] "Fuck The Divas" at Serena Deeb's return match with Wrestling/SaraDelRey against Wrestling/AmazingKong and Wrestling/DaizeeHaze, both because Deeb had an "[[RealWomenDontWearDresses anti diva]]" gimmick and as a jab at WWE, who released her that year[[/note]]. Finally, SHIMMER wrestlers are hardly ever played up for sex appeal[[note]]Rayna Von Tosh had a pinup [[TheGimmick gimmick]] but never did more than pull off a pair of {{opera gloves}}[[/note]] and sexual themes are never central to angles. Ariel and SHIMMER co founder Allison Danger were previously part of the "Christopher Street Connection" in Ring Of Honor, a stable of exoticos[[note]]wrestlers who aim to emasculate their opponents into submission during matches through sexual harassment[[/note]], [[{{face}} beloved exoticos at that]]. "The Lovely" Lacey, who was part of SHIMMER's first main event, was also central to one of ROH's biggest angles where her having sex with Wrestling/JimmyJacobs[[note]]not shown but part of an important discussion[[/note]] lead to The Age Of The Fall, [[BreakOutCharacter which ended up spilling out of]] ROH into several other feds, including [[UpToEleven some overseas]]. Lacey then leaving Jacobs after having sex with Wrestling/AustinAries[[note]]not shown but he kissed and told[[/note]] lead to the end of said Age Of The Fall. Another point on violence, the other events that lead to Age Of The Fall and later brought it to an end involved Lacey requiring reconstructive surgery after being struck by a ''railroad spike''.

* Wrestling/{{SHIMMER}} is noticeably more family friendly than its older sister company, Wrestling/RingOfHonor. A casual glance may not reveal it, as the wrestling style is more or less the same, but watching enough of the matches the same wrestlers have on Ring Of Honor as opposed to SHIMMER will reveal it. Neither promotion [[BeautyIsNeverTarnished hides blood]] but in SHIMMER it's rarely more than wounds from the scrapes and cuts unavoidable in sports, rather than the outright blood baths ROH's "fights without honor" can degenerate into. Language on SHIMMER also rarely gets stronger than "Pretty Bitchin"[[note]]who are more often referred to as "the {{tag team}} of Nikki Roxx and Ariel"[[/note]], with a single "[[PrecisionFStrike F Bomb]]" dropped getting a shock from the audience[[note]]it could probably be attributed to Ayako Hamada not being a fluent English speaker[[/note]]. At ROH events, the audience themselves drop plenty of F Bombs[[note]][[CrowdChant chanting]] "Fuck The Divas" at Serena Deeb's return match with Wrestling/SaraDelRey against Wrestling/AmazingKong and Wrestling/DaizeeHaze, both because Deeb had an "[[RealWomenDontWearDresses anti diva]]" gimmick and as a jab at WWE, who released her that year[[/note]]. Finally, SHIMMER wrestlers are hardly ever played up for sex appeal[[note]]Rayna Von Tosh had a pinup [[TheGimmick gimmick]] but never did more than pull off a pair of {{opera gloves}}[[/note]] and sexual themes are never central to angles. Ariel and SHIMMER co founder Allison Danger were previously part of the "Christopher Street Connection" in Ring Of Honor, a stable of exoticos[[note]]wrestlers who aim to emasculate their opponents into submission during matches through sexual harassment[[/note]], [[{{face}} beloved exoticos at that]]. "The Lovely" Lacey, who was part of SHIMMER's first main event, was also central to one of ROH's biggest angles where her having sex with Wrestling/JimmyJacobs[[note]]not shown but part of an important discussion[[/note]] lead to The Age Of The Fall, [[BreakOutCharacter which ended up spilling out of]] ROH into several other feds, including [[UpToEleven some overseas]]. Lacey then leaving Jacobs after having sex with Wrestling/AustinAries[[note]]not shown but he kissed and told[[/note]] lead to the end of said Age Of The Fall. Another point on violence, the other events that lead to Age Of The Fall and later brought it to an end involved Lacey requiring reconstructive surgery after being struck by a ''railroad spike''.

* Wrestling/{{SHIMMER}} is noticeably more family friendly than its older sister company, Wrestling/RingOfHonor. A casual glance may not reveal it, as the wrestling style is more or less the same, but watching enough of the matches the same wrestlers have on Ring Of Honor as opposed to SHIMMER will reveal it. Neither promotion [[BeautyIsNeverTarnished hides blood]] but in SHIMMER it's rarely more than wounds from the scrapes and cuts unavoidable in sports, rather than the outright blood baths ROH's "fights without honor" can degenerate into. Language on SHIMMER also rarely gets stronger than "Pretty Bitchin"[[note]]who are more often referred to as "the {{tag team}} of Nikki Roxx and Ariel"[[/note]], with a single "[[PrecisionFStrike F Bomb]]" dropped getting a shock from the audience[[note]]it could probably be attributed to Ayako Hamada not being a fluent English speaker[[/note]]. At ROH events, the audience themselves drop plenty of F Bombs[[note]]chanting "Fuck The Divas" at Serena Deeb's return match with Wrestling/SaraDelRey against Wrestling/AmazingKong and Wrestling/DaizeeHaze, both because Deeb had an "[[RealWomenDontWearDresses anti diva]]" gimmick and as a jab at WWE, who released her that year[[/note]]. Finally, SHIMMER wrestlers are hardly ever played up for sex appeal[[note]]Rayna Von Tosh had a pinup [[TheGimmick gimmick]] but never did more than pull off a pair of {{opera gloves}}[[/note]] and sexual themes are never central to angles. Ariel and SHIMMER co founder Allison Danger were previously part of the "Christopher Street Connection" in Ring Of Honor, a stable of exoticos[[note]]wrestlers who aim to emasculate their opponents into submission during matches through sexual harassment[[/note]], [[{{face}} beloved exoticos at that]]. "The Lovely" Lacey, who was part of SHIMMER's first main event, was also central to one of ROH's biggest angles where her having sex with Wrestling/JimmyJacobs[[note]]not shown but part of an important discussion[[/note]] lead to The Age Of The Fall, [[BreakOutCharacter which ended up spilling out of]] ROH into several other feds, including [[UpToEleven some overseas]]. Lacey then leaving Jacobs after having sex with Wrestling/AustinAries[[note]]not shown but he kissed and told[[/note]] lead to the end of said Age Of The Fall. Another point on violence, the other events that lead to Age Of The Fall and later brought it to an end involved Lacey requiring reconstructive surgery after being struck by a ''railroad spike''.

* Wrestling/{{SHIMMER}} is noticeably lighter and softer than its older sister company, Wrestling/RingOfHonor. A casual glance may not reveal it, as the wrestling style is more or less the same, but watching the matches the same wrestlers have on Ring Of Honor as opposed to SHIMMER will reveal it quickly enough. Neither promotion hides blood but in SHIMMER it's rarely more than one would expect from the scrapes and cuts unavoidable in sports, rather than outright blood baths ROH's "fights without honor" can degenerate into. Language on SHIMMER also rarely gets stronger than "Pretty Bitchin"[[note]]who are more often referred to as the {{tag team}} of Nikki Roxx and Ariel[[/note]], with the single "[[PrecisionFStrike F Bomb]]" ever dropped getting a shock from the audience[[note]]and it could probably be attributed to Ayako Hamada not being a fluent English speaker[[/note]]. At ROH events, the audience themselves drop plenty of F Bombs[[note]]chanting "Fuck The Divas" at Serena Deeb's return match with Wrestling/SaraDelRey against Wrestling/AmazingKong and Wrestling/DaizeeHaze, both because Deeb had an "[[RealWomenDontWearDresses anti diva]]" gimmick and as a jab at WWE, who released her that year[[/note]]. Finally, SHIMMER wrestlers are hardly ever played up for sex appeal[[note]]Rayna Von Tosh had a pinup gimmick but never did more than pull off a pair of {{opera gloves}}[[/note]] and sexual themes are never central to angles. Ariel and SHIMMER co founder Allison Danger were previously part of the "Christopher Street Connection" in Ring Of Honor, a stable of exoticos[[note]]wrestlers who aim to emasculate their opponents into submission during matches through sexual harassment[[/note]], [[{{face}} beloved exoticos at that]]. "The Lovely" Lacey, who was part of SHIMMER's first main event, was also central to one of ROH's biggest angles where her having sex with Wrestling/JimmyJacobs[[note]]not shown but part of an important discussion[[/note]] lead to The Age Of The Fall, [[BreakOutCharacter which ended up spilling out of]] ROH into several other feds, including [[UpToEleven some overseas]]. Lacey then leaving Jacobs after having sex with Wrestling/AustinAries[[note]]not shown but he kissed and told[[/note]] lead to the end of said Age Of The Fall. And back to the violence point, the other events that lead to Age Of The Fall and later brought it to an end involved Lacey required reconstructive surgery after being struck by a ''railroad spike''.

* Wrestling/{{SHIMMER}} is noticeably lighter and softer than its older sister company, Wrestling/RingOfHonor. A casual glance may not reveal it, as the wrestling style is more or less the same, but watching the matches the same wrestlers have on Ring Of Honor as opposed to SHIMMER will reveal it quickly enough. Neither promotion hides blood but in SHIMMER it's rarely more than one would expect from the scrapes and cuts unavoidable in sports, rather than outright blood baths ROH's "fights without honor" can degenerate into. Language on SHIMMER also rarely gets stronger than "Pretty Bitchin"[[note]]who are more often referred to as the {{tag team}} of Nikki Roxx and Ariel[[/note]], with the single "[[PrecisionFStrike F Bomb]]" ever dropped getting a shock from the audience[[note]]and it could probably be attributed to Ayako Hamada not being a fluent English speaker[[/note]]. At ROH events, the audience themselves drop plenty of F Bombs[[note]]chanting "Fuck The Divas" at Serena Deeb's return match with Wrestling/SaraDelRey against Wrestling/AmazingKong and Wrestling/DaizeeHaze, both because Deeb had an "[[RealWomenDontWearDresses anti diva]]" gimmick and as a jab at WWE, who released her that year[[/note]]. Finally, SHIMMER wrestlers are hardly ever played up for sex appeal[[note]]Rayna Von Tosh had a pinup gimmick but never did more than pull off a pair of {{opera gloves}}[[/note]] and sexual themes are never central to angles. Ariel and SHIMMER co founder Allison Danger were previously part of the "Christopher Street Connection" in Ring Of Honor, a stable of exoticos[[note]]wrestlers who aim to emasculate their opponents into submission during matches[[/note]], [[{{face}} beloved exoticos at that]]. "The Lovely" Lacey, who was part of SHIMMER's first main event, was also central to one of ROH's biggest angles where her having sex with Wrestling/JimmyJacobs[[note]]not shown but part of an important discussion[[/note]] lead to The Age Of The Fall, [[BreakOutCharacter which ended up spilling out of]] ROH into several other feds, including [[UpToEleven some overseas]]. Lacey then leaving Jacobs after having sex with Wrestling/AustinAries[[note]]not shown but he kissed and told[[/note]] lead to the end of said Age Of The Fall. And back to the violence point, the other events that lead to Age Of The Fall and later brought it to an end involved Lacey required reconstructive surgery after being struck by a ''railroad spike''.

* Wrestling/{{SHIMMER}} is noticeably lighter and softer than its older sister company, Wrestling/RingOfHonor. A casual glance may not reveal it, as the wrestling style is more or less the same, but watching the matches the same wrestlers have on Ring Of Honor as opposed to SHIMMER will reveal it quickly enough. Neither promotion hides blood but in SHIMMER it's rarely more than one would expect from the scrapes and cuts unavoidable in sports, rather than outright blood baths ROH's "fights without honor" can degenerate into. Language on SHIMMER also rarely gets stronger than "Pretty Bitchin"(better known as the {{tag team}} of Nikki Roxx and Ariel), with the single "[[PrecisionFStrike F Bomb]]" ever dropped getting a shock from the audience(and it could probably be attributed to Ayako Hamada not being a fluent English speaker). At ROH events, the audience themselves drop plenty of F Bombs (chanting "Fuck The Divas" at Serena Deeb's return match with Wrestling/SaraDelRey against Wrestling/AmazingKong and Wrestling/DaizeeHaze, both because Deeb had an "[[RealWomenDontWearDresses anti diva]]" gimmick and as a jab at WWE, who released her that year). Finally, SHIMMER wrestlers hardly ever played up for sex appeal(example:Rayna Von Tosh has a pinup gimmick but never does more than pull off a pair of {{opera gloves}}) and sexual themes are never central to angles. Ariel and SHIMMER co-founder Allison Danger were previously part of the "Christopher Street Connection" in Ring Of Honor, a stable of exoticos (wrestlers who aim to emasculate their opponents into submission during matches), [[{{face}} beloved exoticos at that]]. "The Lovely" Lacey, who was part of SHIMMER's first main event, was also central to one of ROH's biggest angles where her having sex with Wrestling/JimmyJacobs(not shown but part of an important discussion) lead to The Age Of The Fall, [[BreakOutCharacter which ended up spilling out of]] ROH into several other feds, including [[UpToEleven some overseas]]. Lacey then leaving Jacobs after having sex with Wrestling/AustinAries (not shown but he kissed and told) lead to the end of said Age Of The Fall. And back to the violence point, the other events that lead to Age Of The Fall and later brought it to an end involved Lacey required reconstructive surgery after being struck by a ''railroad spike''.

* Wrestling/{{SHIMMER}} is noticeably lighter and softer than its older sister company, Wrestling/RingOfHonor. A casual glance may not reveal it, as the wrestling style is more or less the same, but watching the matches the same wrestlers have on Ring Of Honor as opposed to SHIMMER will reveal it quickly enough. Neither promotion hides blood but in SHIMMER it's rarely more than one would expect from the scrapes and cuts unavoidable in sports, rather than outright blood baths ROH's "fights without honor" can degenerate into. Language on SHIMMER also rarely gets stronger than "Pretty Bitchin"(better known as the {{tag team}} of Nikki Roxx and Ariel), with the single "[[AtomicFStrike F Bomb]]" ever dropped getting a shock from the audience(and it could probably be attributed to Ayako Hamada not being a fluent English speaker). At ROH events, the audience themselves drop plenty of F Bombs (chanting "Fuck The Divas" at Serena Deeb's return match with Wrestling/SaraDelRey against Wrestling/AmazingKong and Wrestling/DaizeeHaze, both because Deeb had an "[[RealWomenDontWearDresses anti diva]]" gimmick and as a jab at WWE, who released her that year). Finally, SHIMMER wrestlers hardly ever played up for sex appeal(example:Rayna Von Tosh has a pinup gimmick but never does more than pull off a pair of {{opera gloves}}) and sexual themes are never central to angles. Ariel and SHIMMER co-founder Allison Danger were previously part of the "Christopher Street Connection" in Ring Of Honor, a stable of exoticos (wrestlers who aim to emasculate their opponents into submission during matches), [[{{face}} beloved exoticos at that]]. "The Lovely" Lacey, who was part of SHIMMER's first main event, was also central to one of ROH's biggest angles where her having sex with Wrestling/JimmyJacobs(not shown but part of an important discussion) lead to The Age Of The Fall, [[BreakOutCharacter which ended up spilling out of]] ROH into several other feds, including [[UpToEleven some overseas]]. Lacey then leaving Jacobs after having sex with Wrestling/AustinAries (not shown but he kissed and told) lead to the end of said Age Of The Fall. And back to the violence point, the other events that lead to Age Of The Fall and later brought it to an end involved Lacey required reconstructive surgery after being struck by a ''railroad spike''.

* Wrestling/{{SHIMMER}} is noticeably lighter and softer than its older sister company, Wrestling/RingOfHonor. A casual glance may not reveal it, as the wrestling style is more or less the same, but watching the matches the same wrestlers have on Ring Of Honor as opposed to SHIMMER will reveal it quickly enough. Neither promotion hides blood but in SHIMMER it's rarely more than one would expect from the scrapes and cuts unavoidable in sports, rather than outright blood baths ROH's "fights without honor" can degenerate into. Language on SHIMMER also rarely gets stronger than "Pretty Bitchin"(better known as the {{tag team}} of Nikki Roxx and Ariel), with the single "[[AtomicFStrike F Bomb]]" ever dropped getting a shock from the audience(and it could probably be attributed to Ayako Hamada not being a fluent English speaker). At ROH events, the audience themselves drop plenty of F Bombs (chanting "Fuck The Divas" at Serena Deeb's return match with Wrestling/SaraDelRey against Wrestling/AmazingKong and Wrestling/DaizeeHaze, both because Deeb had an "[[RealWomenDontWearDresses anti diva]]" gimmick and as a jab at WWE, who released her that year). Finally, SHIMMER wrestlers hardly ever played up for sex appeal and sexual themes are never central to angles. Ariel and SHIMMER co-founder Allison Danger were previously part of the "Christopher Street Connection" in Ring Of Honor, a stable of exoticos (wrestlers who aim to emasculate their opponents into submission during matches), [[{{face}} beloved exoticos at that]]. "The Lovely" Lacey, who was part of SHIMMER's first main event, was also central to one of ROH's biggest angles where her having sex with Wrestling/JimmyJacobs(not shown but part of an important discussion) lead to The Age Of The Fall, [[BreakOutCharacter which ended up spilling out of]] ROH into several other feds, including [[UpToEleven some overseas]]. Lacey then leaving Jacobs after having sex with Wrestling/AustinAries (not shown but he kissed and told) lead to the end of said Age Of The Fall.

* Wrestling/{{WWE}} shifted their free [=TV=] programming from a [=TV-14=] rating to TV-PG starting in 2008; this was done to help distance the current product from the "anything goes" Wrestling/AttitudeEra (especially in light of the Wrestling/ChrisBenoit tragedy and the steroid scandals brought to light by a Sports Illustrated article in 2006 that named names), due to the company realizing that they are able to fit Wrestling/JohnCena in the same kid-friendly superhero role that Wrestling/HulkHogan played in the '80s, as well as to help attract new advertisers (and a younger demographic). It's also been speculated that the shift was to accommodate Linda [=McMahon=]'s run for the US Senate; an attempt to portray her as a CEO of a "family-friendly" organization, even going so far as to attempt to block all videos on Website/YouTube taken during the Attitude Era. Nevertheless, when the campaign failed, it didn't result into the TV-14 rebound some IWC fans were hoping for. Which may or may not cast doubt on if this was ever really a factor at all. Though teasing a few times that it might be getting edgy again, so far WWE hasn't followed through, and probably aren't going to anytime soon.
* The revived "ECW". It was used more as a launching platform for up and coming wrestlers and a place to dump useless ones.
* Wrestling/JohnCena's "FU" ([[DontExplainTheJoke a common internet acronym for "Fuck You"]]) was renamed to the "Attitude Adjustment". Similarly, the STFU ("Shut The Fuck Up") was renamed to the STS and then the "STF Crossface Combo".
--> '''John Cena''': ''"I know that kids are watching my every move and there are a lot of parents know their kids look up to me and [...] I kind of live by the motto -- 'Hustle, Loyalty, Respect'. If someone is out of line, I think instead of giving them an FU, it's better to give them an attitude adjustment."''
** The F-U was also a TakeThat to the F-5 finishing move of Wrestling/BrockLesnar. Officially, one of the reasons for changing the name was that the reference was beyond outdated, as a lot of Cena's present fanbase wasn't even toilet-trained when Lesnar was first wrestling.
** Curiously, they kept [[ADateWithRosiePalms Five Knuckle Shuffle]].
* When Wrestling/MickFoley hit legitimate main event status in late 1998, he traded in a lot of the more sado-masochistic elements of his gimmick for a more humorous approach (which Wrestling/TripleH referred to as a "human muppet") that included a sock puppet and a more child-like demeanor. He, however, still retained bits of his CrazyAwesome tolerance for pain which, combined with his new more innocent behavior turned into TheWoobie of the WWF.
* Prior to coming to the {{Wrestling/WW|E}}F, Wrestling/TheSheepherders were one of the most hardcore tag teams in pro wrestling. Upon their arrival, Butch Miller and Luke Williams changed their name to the Bushwhackers, became faces, and played their brawling style more for laughs than for heat.

* If a wrestler gets a start in a promotion with a much different target audience before jumping ship to another, which can be said of practically anyone who started of in ultra violence encouraging no language filter Wrestling/{{CZW}} who went on to be a Chikara regular. Also can happen in a single promotion if it has different shows with different ratings, such as when Gateway Championship Wrestling decided it was going to discontinue its "adult" shows, meaning everyone now had to clean up for a family audience at all times or when a WWE wrestler moved from TV 14 rated Raw/Heat to PG rated Smackdown/Velocity. Then the whole of the WWE turned PG, except for pay per views up until ''Hell'' In A Cell turned pay per view PG too, making all of those continued shows afterward lighter and softer.

* Is a wrestler gets a start in a promotion with a much different target audience before jumping ship to another, which can be said of practically anyone who started of in ultra violence encouraging no language filter Wrestling/{{CZW}} who went on to be a Chikara regular. Also can happen in a single promotion if it has different shows with different ratings, such as when Gateway Championship Wrestling decided it was going to discontinue its "adult" shows, meaning everyone now had to clean up for a family audience at all times or when a WWE wrestler moved from TV 14 rated Raw/Heat to PG rated Smackdown/Velocity. Then the whole of the WWE turned PG, except for pay per views up until ''Hell'' In A Cell turned PG too, making all of those continued shows afterward lighter and softer.

* Wrestling/JohnCena's "FU" ([[DontExplainTheJoke a common internet acronym for "Fuck You"]]) was renamed to the "Attitude Adjustment". Similarly, the STFU ("Shut The Fuck Up") was renamed to the "STF Crossface Combo".

* Wrestling/{{WWE}} shifted their free [=TV=] programming from a [=TV-14=] rating to TV-PG starting in 2008; this was done to help distance the current product from the "anything goes" Wrestling/AttitudeEra (especially in light of the Wrestling/ChrisBenoit tragedy and the steroid scandals brought to light by a Sports Illustrated article in 2006 that named names), due to the company realizing that they are able to fit Wrestling/JohnCena in the same kid-friendly superhero role that Wrestling/HulkHogan played in the '80s, as well as to help attract new advertisers (and a younger demographic). It's also been speculated that the shift was to accommodate Linda [=McMahon=]'s run for the US Senate; an attempt to portray her as a CEO of a "family-friendly" organization, even going so far as to attempt to block all videos on Website/YouTube taken during the Attitude Era. Nevertheless, when the campaign failed, it didn't result into the TV-14 rebound some IWC fans were hoping for. Which may or may not cast doubt on if this was ever really a factor at all. Though teasing a few times that it might be getting edgy again, so far WWE hasn't followed through, and probably aren't going to anytime soon.

* In the mid 80's, {{Wrestling/WW|E}}F's Rock 'N' Wrestling evolved Pro Wrestling from male niche entertainment to family entertainment.