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[[quoteright:250:https://static.tvtropes.org/pmwiki/pub/images/IHeartHuckabees.jpg]]
[[caption-width-right:250: ''"How am I not myself?"'']]

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[[quoteright:250:https://static.%%
%% Image selected per Image Pickin' thread: https://tvtropes.org/pmwiki/posts.php?discussion=17017055160.62513500
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[[quoteright:350:https://static.
tvtropes.org/pmwiki/pub/images/IHeartHuckabees.jpg]]
[[caption-width-right:250:
org/pmwiki/pub/images/i_heart_huckabees_poster_1.png]]
[[caption-width-right:350:
''"How am I not myself?"'']]
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He ends up turning to Jaffe & Jaffe, an existential/surrealist investigative agency headed by the sensible Vivian (Creator/LilyTomlin) and her spacey husband Bernard (Creator/DustinHoffman). What begins as a simple investigation into Albert's case becomes a cerebral, madcap romp that changes Albert, Brad, a fireman called Tommy Corn (Creator/MarkWahlberg) with a [[SingleIssueWonk distaste for petroleum products]], Brad's girlfriend and the face of Huckabees, Dawn (Creator/NaomiWatts), a nihilistic rival detective named Caterine (Isabelle Huppert), and the entire Huckabees corporation.

to:

He ends up turning to Jaffe & Jaffe, an existential/surrealist investigative agency headed by the sensible Vivian (Creator/LilyTomlin) and her spacey husband Bernard (Creator/DustinHoffman). What begins as a simple investigation into Albert's case becomes a cerebral, madcap romp that changes Albert, Brad, a fireman called Tommy Corn (Creator/MarkWahlberg) with a [[SingleIssueWonk distaste for petroleum products]], Brad's girlfriend and the face of Huckabees, Dawn (Creator/NaomiWatts), a nihilistic rival detective named Caterine (Isabelle Huppert), (Creator/IsabelleHuppert), and the entire Huckabees corporation.
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''I ♥ Huckabees'' (usually pronounced "I Heart Huckabees") is a 2004 comedy-drama film directed by Creator/DavidORussell.

to:

''I ♥ Huckabees'' (usually pronounced "I Heart Huckabees") is a 2004 comedy-drama film directed by Creator/DavidORussell.
Creator/DavidORussell and written by Creator/JeffBaena.
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He ends up turning to Jaffe & Jaffe, an existential/surrealist investigative agency headed by the sensible Vivian (Creator/LilyTomlin) and her spacey husband Bernard (Creator/DustinHoffman). What begins as a simple investigation into Albert's case becomes a cerebral, madcap romp that changes Albert, Brad, a fireman called Tommy Corn (Creator/MarkWahlberg) with a [[SingleIssueWonk distaste for petroleum products]], Brad's girlfriend and the face of Huckabees, Dawn (Creator/NaomiWatts), a nihilistic rival detective named Caterine (Isabelle Huppert) and the entire Huckabees corporation.

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He ends up turning to Jaffe & Jaffe, an existential/surrealist investigative agency headed by the sensible Vivian (Creator/LilyTomlin) and her spacey husband Bernard (Creator/DustinHoffman). What begins as a simple investigation into Albert's case becomes a cerebral, madcap romp that changes Albert, Brad, a fireman called Tommy Corn (Creator/MarkWahlberg) with a [[SingleIssueWonk distaste for petroleum products]], Brad's girlfriend and the face of Huckabees, Dawn (Creator/NaomiWatts), a nihilistic rival detective named Caterine (Isabelle Huppert) Huppert), and the entire Huckabees corporation.



%%* FanDisservice: [[spoiler: Albert and Caterine's sex scene.]]

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%%* FanDisservice: [[spoiler: Albert [[spoiler:Albert and Caterine's sex scene.]]



* ForWantOfANail: Caterine Vauban, former protege of the Jaffes that turned away from their positive philosophy due to [[NoodleIncident some unnamed incident]] in the past. [[spoiler: Albert eventually figures out this applies ''both'' ways: the Jaffes also went too ''optimistic'' due to this split. This ends up working out nicely since they [[GoodCopBadCop appear to be in league]].]]

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* ForWantOfANail: Caterine Vauban, former protege of the Jaffes that turned away from their positive philosophy due to [[NoodleIncident some unnamed incident]] in the past. [[spoiler: Albert [[spoiler:Albert eventually figures out this applies ''both'' ways: the Jaffes also went too ''optimistic'' due to this split. This ends up working out nicely since they [[GoodCopBadCop appear to be in league]].]]



%%* UnreliableNarrator: [[spoiler: Albert is hiding quite a bit.]]

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%%* UnreliableNarrator: [[spoiler: Albert [[spoiler:Albert is hiding quite a bit.]]
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Nice Hat is no longer a trope


* NiceHat: Subverted and played straight; Dawn starts wearing a bonnet that almost nobody likes. When Tommy likes it, she leaves Brad for him.

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added identity brreakdown


* FreudianSlipperySlope: ''It's not quality, it's quantity!''

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* %%* FreudianSlipperySlope: ''It's not quality, it's quantity!''


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* IdentityBreakdown: Part of the central premise of the film. The main characters are "existential detectives" who help people when they have these kinds of identity crises. The plot kicks off when a man is faced with the ArmorPiercingQuestion "How am I not myself?", which sends him spiraling and leads him to call the detectives to help him.

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Removed: 44

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Trope is no on-page examples


* TheCameo: Music/ShaniaTwain.
* ClusterFBomb: The ''opening lines''.
* ContemplateOurNavels
* FanDisservice: [[spoiler: Albert and Caterine's sex scene.]]

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* %%* TheCameo: Music/ShaniaTwain.
* %%* ClusterFBomb: The ''opening lines''.
* %%* ContemplateOurNavels
* %%* FanDisservice: [[spoiler: Albert and Caterine's sex scene.]]



* MagicalRealism

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* %%* MagicalRealism



* SexSells: Trope used in-universe. Dawn is posing in bathing suits for Huckabees advertisements.
* SingleIssueWonk: Tommy and his concern over petroleum products, capped when he goes on his bike to fight a fire. He ended up showing both the benefits of going via bike (getting to the fire while the truck was stuck in traffic) and the drawbacks (you can't really fit a fire hose on a bike).
* StepfordSmiler: Brad
* {{Slapstick}}: The Pure Bliss Ball Thingy.

to:

* SexSells: Trope used in-universe.In-universe. Dawn is posing in bathing suits for Huckabees advertisements.
* SingleIssueWonk: Tommy and his concern over petroleum products, capped when he goes on his bike to fight a fire. He ended up showing both the benefits of going via bike (getting to the fire while the truck was stuck in traffic) and the drawbacks (you can't really fit a fire hose on a bike).
*
%%* StepfordSmiler: Brad
* %%* {{Slapstick}}: The Pure Bliss Ball Thingy.



* UnreliableNarrator: [[spoiler: Albert is hiding quite a bit.]]

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* %%* UnreliableNarrator: [[spoiler: Albert is hiding quite a bit.]]
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The life of Albert Markovski (Jason Schwartzman) has been increasingly stressful. His job, at an environmental non-profit, has been increasingly difficult due to encroachment from both suburban sprawl and corporate drone Brad Stand (Creator/JudeLaw) trying to take over his coalition. Also, he keeps running into an African doorman, and it seems all too coincidental. Albert decides to look for help on the matter.

to:

The life of Albert Markovski (Jason Schwartzman) (Creator/JasonSchwartzman) has been increasingly stressful. His job, at an environmental non-profit, has been increasingly difficult due to encroachment from both suburban sprawl and corporate drone Brad Stand (Creator/JudeLaw) trying to take over his coalition. Also, he keeps running into an African doorman, and it seems all too coincidental. Albert decides to look for help on the matter.
Is there an issue? Send a MessageReason:
None


''I Heart Huckabees'' is a 2004 comedy-drama film directed by Creator/DavidORussell.

to:

''I Heart Huckabees'' (usually pronounced "I Heart Huckabees") is a 2004 comedy-drama film directed by Creator/DavidORussell.



* HeartSymbol: The actual title is ''I ♥ Huckabees''

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* HeartSymbol: The actual It's in the title is ''I ♥ Huckabees''Huckabees'', and it's the slogan of the Huckabees company.



* LuckyCharmsTitle

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* LuckyCharmsTitleLuckyCharmsTitle: The film is titled ''I ♥ Huckabees'', with no official way to pronounce it. Russell was surprised by how quickly and easily everyone settled on calling it "I Heart Huckabees."



* PrecisionFStrike: Dawn and her hilariously vicious whisper of "Fuckabees".

to:

* PrecisionFStrike: Dawn and her hilariously vicious whisper of "Fuckabees"."Fuckabees," causing panic from those who hear her.
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None


He ends up turning to Jaffe & Jaffe, an existential/surrealist investigative agency headed by the sensible Vivian (Creator/LilyTomlin) and her spacey husband Bernard (Creator/DustinHoffman). What begins as a simple investigation into Albert's case becomes a cerebral, madcap romp that changes Albert, Brad, a fireman called Tommy Corn (Creator/MarkWahlberg) with a [[SingleIssueWonk distaste for petroleum products]], Brad's girlfriend and the face of Huckabees Dawn (Creator/NaomiWatts), a nihilistic rival detective named Caterine (Isabelle Huppert) and the entire Huckabees corporation.

to:

He ends up turning to Jaffe & Jaffe, an existential/surrealist investigative agency headed by the sensible Vivian (Creator/LilyTomlin) and her spacey husband Bernard (Creator/DustinHoffman). What begins as a simple investigation into Albert's case becomes a cerebral, madcap romp that changes Albert, Brad, a fireman called Tommy Corn (Creator/MarkWahlberg) with a [[SingleIssueWonk distaste for petroleum products]], Brad's girlfriend and the face of Huckabees Huckabees, Dawn (Creator/NaomiWatts), a nihilistic rival detective named Caterine (Isabelle Huppert) and the entire Huckabees corporation.
Is there an issue? Send a MessageReason:
None
Is there an issue? Send a MessageReason:
None


He ends up turning to Jaffe & Jaffe, an existential/surrealist investigative agency headed by the sensible Vivian (Creator/LilyTomlin) and her spacey husband Bernard (Creator/DustinHoffman). What begins as a simple investigation into Albert's case becomes a madcap romp that changes Albert, Brad, a fireman called Tommy Corn (Creator/MarkWahlberg), Brad's girlfriend Dawn (Creator/NaomiWatts), and the entire Huckabees corporation.

to:

He ends up turning to Jaffe & Jaffe, an existential/surrealist investigative agency headed by the sensible Vivian (Creator/LilyTomlin) and her spacey husband Bernard (Creator/DustinHoffman). What begins as a simple investigation into Albert's case becomes a cerebral, madcap romp that changes Albert, Brad, a fireman called Tommy Corn (Creator/MarkWahlberg), (Creator/MarkWahlberg) with a [[SingleIssueWonk distaste for petroleum products]], Brad's girlfriend and the face of Huckabees Dawn (Creator/NaomiWatts), a nihilistic rival detective named Caterine (Isabelle Huppert) and the entire Huckabees corporation.



* OpposedMentors: philosophically opposed existential detectives (who both served as {{Trickster Mentor}}s for their clients) who may or may not have actually been working together, but would never admit it.
* PrecisionFStrike: Dawn Campbell (Brad's girlfriend) and her hilariously vicious whisper of "Fuckabees".

to:

* OpposedMentors: philosophically Philosophically opposed existential detectives (who both served as {{Trickster Mentor}}s for their clients) who may or may not have actually been working together, but would never admit it.
* PrecisionFStrike: Dawn Campbell (Brad's girlfriend) and her hilariously vicious whisper of "Fuckabees".



* SexSells: Trope used in-universe. Naomi Watt's character is posing in bathing suits for product advertisement.

to:

* SexSells: Trope used in-universe. Naomi Watt's character Dawn is posing in bathing suits for product advertisement.Huckabees advertisements.
Is there an issue? Send a MessageReason:
None


''I Heart Huckabees'' is a 2004 film directed by Creator/DavidORussell.

to:

''I Heart Huckabees'' is a 2004 comedy-drama film directed by Creator/DavidORussell.
Is there an issue? Send a MessageReason:
None


[[caption-width-right:250: How am I not myself?]]

to:

[[caption-width-right:250: How ''"How am I not myself?]]
myself?"'']]
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None


He ends up turning to Jaffe & Jaffe, an existential/surrealist investigative agency headed by the sensible Vivian (Lily Tomlin) and her spacey husband Bernard (Creator/DustinHoffman). What begins as a simple investigation into Albert's case becomes a madcap romp that changes Albert, Brad, a fireman called Tommy Corn (Creator/MarkWahlberg), Brad's girlfriend Dawn (Creator/NaomiWatts), and the entire Huckabees corporation.

to:

He ends up turning to Jaffe & Jaffe, an existential/surrealist investigative agency headed by the sensible Vivian (Lily Tomlin) (Creator/LilyTomlin) and her spacey husband Bernard (Creator/DustinHoffman). What begins as a simple investigation into Albert's case becomes a madcap romp that changes Albert, Brad, a fireman called Tommy Corn (Creator/MarkWahlberg), Brad's girlfriend Dawn (Creator/NaomiWatts), and the entire Huckabees corporation.
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Work titles are not displayed in bold.


'''I Heart Huckabees''' is a 2004 film directed by Creator/DavidORussell.

to:

'''I ''I Heart Huckabees''' Huckabees'' is a 2004 film directed by Creator/DavidORussell.
Is there an issue? Send a MessageReason:
Cut natter.


** Also an example of CringeComedy or CrowningMomentOfFunny, depending on your perspective.
*** It can even be an example of FetishFuel for some people.
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Do not spoiler tag trope names on work pages or the names of works on trope pages; please see Handling Spoilers for more information.


* [[spoiler: UnreliableNarrator: Albert is hiding quite a bit.]]

to:

* [[spoiler: UnreliableNarrator: [[spoiler: Albert is hiding quite a bit.]]
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None


'''I Heart Huckabees''' is a 2004 film directed by DavidORussell.

to:

'''I Heart Huckabees''' is a 2004 film directed by DavidORussell.
Creator/DavidORussell.
Is there an issue? Send a MessageReason:
None


* FanService: NaomiWatts spends much of the film half-naked.

to:

* FanService: NaomiWatts Creator/NaomiWatts spends much of the film half-naked.

Added: 112

Removed: 237

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* FakeAmerican: It's not exactly clear what kind of accent Jude Law is doing in this movie, but it sure isn't American.



* PlayingAgainstType: NaomiWatts, known for her dramatic roles, plays the [[TheDitz ditzy]] spokesmodel for Huckabees.


Added DiffLines:

* SexSells: Trope used in-universe. Naomi Watt's character is posing in bathing suits for product advertisement.
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None


** The interaction between the existentialist main pair and their rogue, nihilistic former student, who appeared to be competing for their clients' philosophical allegiance also fits this trope.
Is there an issue? Send a MessageReason:
None


The life of Albert Markovski (Jason Schwartzman) has been increasingly stressful. His job, at an environmental non-profit, has been increasingly difficult due to encroachment from both suburban sprawl and corporate drone Brad Stand (Jude Law) trying to take over his coalition. Also, he keeps running into an African doorman, and it seems all too coincidental. Albert decides to look for help on the matter.

He ends up turning to Jaffe & Jaffe, an existential/surrealist investigative agency headed by the sensible Vivian (Lily Tomlin) and her spacey husband Bernard (DustinHoffman). What begins as a simple investigation into Albert's case becomes a madcap romp that changes Albert, Brad, a fireman called Tommy Corn (MarkWahlberg), Brad's girlfriend Dawn (NaomiWatts), and the entire Huckabees corporation.

to:

The life of Albert Markovski (Jason Schwartzman) has been increasingly stressful. His job, at an environmental non-profit, has been increasingly difficult due to encroachment from both suburban sprawl and corporate drone Brad Stand (Jude Law) (Creator/JudeLaw) trying to take over his coalition. Also, he keeps running into an African doorman, and it seems all too coincidental. Albert decides to look for help on the matter.

He ends up turning to Jaffe & Jaffe, an existential/surrealist investigative agency headed by the sensible Vivian (Lily Tomlin) and her spacey husband Bernard (DustinHoffman). (Creator/DustinHoffman). What begins as a simple investigation into Albert's case becomes a madcap romp that changes Albert, Brad, a fireman called Tommy Corn (MarkWahlberg), (Creator/MarkWahlberg), Brad's girlfriend Dawn (NaomiWatts), (Creator/NaomiWatts), and the entire Huckabees corporation.
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None


* TheCameo: Shania Twain.

to:

* TheCameo: Shania Twain.Music/ShaniaTwain.



* ContemplateOurNavels:

to:

* ContemplateOurNavels: ContemplateOurNavels
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None

Added DiffLines:

'''I Heart Huckabees''' is a 2004 film directed by DavidORussell.
Is there an issue? Send a MessageReason:
None

Added DiffLines:

[[quoteright:250:http://static.tvtropes.org/pmwiki/pub/images/IHeartHuckabees.jpg]]
[[caption-width-right:250: How am I not myself?]]

The life of Albert Markovski (Jason Schwartzman) has been increasingly stressful. His job, at an environmental non-profit, has been increasingly difficult due to encroachment from both suburban sprawl and corporate drone Brad Stand (Jude Law) trying to take over his coalition. Also, he keeps running into an African doorman, and it seems all too coincidental. Albert decides to look for help on the matter.

He ends up turning to Jaffe & Jaffe, an existential/surrealist investigative agency headed by the sensible Vivian (Lily Tomlin) and her spacey husband Bernard (DustinHoffman). What begins as a simple investigation into Albert's case becomes a madcap romp that changes Albert, Brad, a fireman called Tommy Corn (MarkWahlberg), Brad's girlfriend Dawn (NaomiWatts), and the entire Huckabees corporation.

----
!!This movie has examples of:

* TheCameo: Shania Twain.
* ClusterFBomb: The ''opening lines''.
* ContemplateOurNavels:
* FakeAmerican: It's not exactly clear what kind of accent Jude Law is doing in this movie, but it sure isn't American.
* FanDisservice: [[spoiler: Albert and Caterine's sex scene.]]
** Also an example of CringeComedy or CrowningMomentOfFunny, depending on your perspective.
*** It can even be an example of FetishFuel for some people.
* FanService: NaomiWatts spends much of the film half-naked.
* ForWantOfANail: Caterine Vauban, former protege of the Jaffes that turned away from their positive philosophy due to [[NoodleIncident some unnamed incident]] in the past. [[spoiler: Albert eventually figures out this applies ''both'' ways: the Jaffes also went too ''optimistic'' due to this split. This ends up working out nicely since they [[GoodCopBadCop appear to be in league]].]]
* FreudianSlipperySlope: ''It's not quality, it's quantity!''
* HeartSymbol: The actual title is ''I ♥ Huckabees''
* HeterosexualLifePartners: To help with "the process," Vivian and Bernard assign an "Other": another client of theirs to help ease and empathize with the process. Albert's is firefighter Tommy Corn.
* ImagineSpot: The relaxation technique Bernard tries to teach Albert. It's not always relaxing, though.
* InternalReformist: Brad attempts to work the system, saving the marshlands by giving the woods over to the developers.
* LuckyCharmsTitle
* MagicalRealism
* NiceHat: Subverted and played straight; Dawn starts wearing a bonnet that almost nobody likes. When Tommy likes it, she leaves Brad for him.
* OpposedMentors: philosophically opposed existential detectives (who both served as {{Trickster Mentor}}s for their clients) who may or may not have actually been working together, but would never admit it.
** The interaction between the existentialist main pair and their rogue, nihilistic former student, who appeared to be competing for their clients' philosophical allegiance also fits this trope.
* PlayingAgainstType: NaomiWatts, known for her dramatic roles, plays the [[TheDitz ditzy]] spokesmodel for Huckabees.
* PrecisionFStrike: Dawn Campbell (Brad's girlfriend) and her hilariously vicious whisper of "Fuckabees".
* RunningGag: The Shania Twain tuna story. {{Subverted}} later when Vivian and Bernard point out how often Brad uses this story for humor, which literally sickens Brad.
* SingleIssueWonk: Tommy and his concern over petroleum products, capped when he goes on his bike to fight a fire. He ended up showing both the benefits of going via bike (getting to the fire while the truck was stuck in traffic) and the drawbacks (you can't really fit a fire hose on a bike).
* StepfordSmiler: Brad
* {{Slapstick}}: The Pure Bliss Ball Thingy.
* UnderdressedForTheOccasion: When Albert tries to dine without a jacket, the restaurant loans him one. He finds a significant business card in the pocket of the loaner.
* [[spoiler: UnreliableNarrator: Albert is hiding quite a bit.]]
----

[[spoiler:How am I not myself?]]

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