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* Handsome Jack of ''VideoGame/{{Borderlands 2}}'', representing Pride and Greed mainly, with a nice heaping of Wrath near the end of the game, is probably one of the most iconic examples here. The trillionaire CEO of the Hyperion Corporation and a narcissistic totalitarian dictator with [[Literature/NineteenEightyFour Orwellian]] and [[ANaziByAnyOtherName fascist]] goals and policies, he is more than willing do anything to gain power and control over the desert planet of Pandora [[EvilColonialist in the name of order and civilization]], whether it be a bloody 3-year war against any and all resistance, [[spoiler: slaughtering millions of people with an alien Kaiju]] or sending them to die in slag experimentation, [[ManipulativeBastard manipulating]] the system to get what he wants, killing [[WouldHurtAChild children]], or even [[spoiler: using his own daughter as a means to power an ancient alien artifact]]. In a SpaceWestern powered on ComedicSociopathy and loot, Jack stands out as a real monster amongst the [[AffablyEvil other villains.]] You also [[spoiler: fight him and the Warrior]] in a BattleAmongstTheFlames, and [[spoiler: as the game allows you to kill him any way you wish]], can [[spoiler: use the weapons of his own company against him.]]
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* Handsome Jack of ''VideoGame/{{Borderlands 2}}'', representing Pride and Greed mainly, with a nice heaping of Wrath near the end of the game, is probably one of the most iconic examples here. The trillionaire CEO of the Hyperion Corporation and a narcissistic totalitarian dictator with [[Literature/NineteenEightyFour Orwellian]] and [[ANaziByAnyOtherName fascist]] goals and policies, he is more than willing do anything to gain power and control over the desert planet of Pandora [[EvilColonialist in the name of order and civilization]], whether it be a bloody 3-year war against any and all resistance, [[spoiler: slaughtering millions of people with an alien Kaiju]] or sending them to die in slag experimentation, [[ManipulativeBastard manipulating]] the system to get what he wants, wants without any care for how many lives he destroys, killing [[WouldHurtAChild children]], or even [[spoiler: using his own daughter as a means to power an ancient alien artifact]].artifact while abusing her so badly that she has the player help her commit suicide]]. In a SpaceWestern powered on ComedicSociopathy and loot, Jack stands out as a real monster amongst the [[AffablyEvil other villains.]] You also [[spoiler: fight him and the Warrior]] in a BattleAmongstTheFlames, and [[spoiler: as the game allows you to kill him any way you wish]], can [[spoiler: use the weapons of his own company against him.]]
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* Dr. Robotnik/Eggman from ''VideoGame/SonicTheHedgehog'' represents Ambition, Pride and occasionally Wrath as he constantly attempts to take over the world and remake it in his image. He sticks out from the rest of the cast by being one of the few human characters in the series and wearing red and black. The main protagonist Sonic is also egotistical but is also caring about his friends, while the doctor is ultimately selfish and seeks control over others, going as far as turning animals into robotic minions. His schemes tend to involve either creating a powerful robot to counter Sonic, or capturing an ancient monster to take over the world. Both are thwarted by him underestimating Sonic and his companions or by [[EvilIsNotAToy betrayal by the forces he thought he had perfect control]].
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* Dr. Robotnik/Eggman from ''VideoGame/SonicTheHedgehog'' ''Franchise/SonicTheHedgehog'' represents Ambition, Pride and occasionally Wrath as he constantly attempts to take over the world and remake it in his image. He sticks out from the rest of the cast by being one of the few human characters in the series and wearing red and black. The main protagonist Sonic is also egotistical but is also caring about his friends, while the doctor is ultimately selfish and seeks control over others, going as far as turning animals into robotic minions. His schemes tend to involve either creating a powerful robot to counter Sonic, or capturing an ancient monster to take over the world. Both are thwarted by him underestimating Sonic and his companions or by [[EvilIsNotAToy betrayal by the forces he thought he had perfect control]].
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* SHODAN from ''VideoGame/SystemShock'' and ''VideoGame/SystemShock2''. Part of SHODAN's character is that she's similar to human villains, this included; her dominant emotions are Pride (in herself and mechanical beings in general) and Greed (for power and dominance over the Earth).
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** The Serial Killer from ''VideoGame/Persona4''. Vice: Lust and Sloth. The killer killed his first two female victims because he considered them "[[MadonnaWhoreComplex whores]]" who had been spoiled by his own idea of what women ought to do. From there, he started JumpingOffTheSlipperySlope, committing the rest of the murders [[ForTheEvulz because he could]]. Also, he has some rather twisted StrawNihilist tendencies, believing humanity would be better off in a LotusEaterMachine because he feels insecure about his own place in the world. [[spoiler:And ultimately, he's just a pawn for the GreaterScopeVillain anyways. He loses to the Investigation Team in the TV world, having accomplished nothing.]]
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** The Serial Killer SerialKiller from ''VideoGame/Persona4''. Vice: Lust and Sloth. The killer killed his first two female victims because he considered them "[[MadonnaWhoreComplex whores]]" who had been spoiled by his own idea of what women ought to do. From there, he started JumpingOffTheSlipperySlope, committing the rest of the murders [[ForTheEvulz because he could]]. Also, he has some rather twisted StrawNihilist tendencies, believing humanity would be better off in a LotusEaterMachine WorldOfSilence because he feels insecure about his own place in the world. [[spoiler:And ultimately, he's just a pawn for the GreaterScopeVillain anyways. He loses to the Investigation Team in the TV world, having accomplished nothing.]]
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* Handsome Jack of ''VideoGame/{{Borderlands 2}}'', representing Pride and Greed mainly, with a nice heaping of Wrath near the end of the game, is probably one of the most iconic examples here. The trillionaire CEO of the Hyperion Corporation and a narcissistic totalitarian dictator with [[Literature/NineteenEightyFour Orwellian]] goals and policies, he is more than willing do anything to gain power and control over the desert planet of Pandora [[EvilColonialist in the name of order and civilization]], whether it be a bloody 3-year war against any and all resistance, [[spoiler: slaughtering millions of people with an alien Kaiju]] or sending them to die in slag experimentation, [[ManipulativeBastard manipulating]] the system to get what he wants, killing [[WouldHurtAChild children]], or even [[spoiler: using his own daughter as a means to power an ancient alien artifact]]. In a SpaceWestern powered on ComedicSociopathy and loot, Jack stands out as a real monster amongst the [[AffablyEvil other villains.]]
** You also [[spoiler: fight him and the Warrior]] in a BattleAmongstTheFlames, and, [[spoiler: as the game allows you to kill him any way you wish]], can [[spoiler: use the weapons of his own company against him.]]
** You also [[spoiler: fight him and the Warrior]] in a BattleAmongstTheFlames, and, [[spoiler: as the game allows you to kill him any way you wish]], can [[spoiler: use the weapons of his own company against him.]]
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* Handsome Jack of ''VideoGame/{{Borderlands 2}}'', representing Pride and Greed mainly, with a nice heaping of Wrath near the end of the game, is probably one of the most iconic examples here. The trillionaire CEO of the Hyperion Corporation and a narcissistic totalitarian dictator with [[Literature/NineteenEightyFour Orwellian]] and [[ANaziByAnyOtherName fascist]] goals and policies, he is more than willing do anything to gain power and control over the desert planet of Pandora [[EvilColonialist in the name of order and civilization]], whether it be a bloody 3-year war against any and all resistance, [[spoiler: slaughtering millions of people with an alien Kaiju]] or sending them to die in slag experimentation, [[ManipulativeBastard manipulating]] the system to get what he wants, killing [[WouldHurtAChild children]], or even [[spoiler: using his own daughter as a means to power an ancient alien artifact]]. In a SpaceWestern powered on ComedicSociopathy and loot, Jack stands out as a real monster amongst the [[AffablyEvil other villains.]]
**]] You also [[spoiler: fight him and the Warrior]] in a BattleAmongstTheFlames, and, and [[spoiler: as the game allows you to kill him any way you wish]], can [[spoiler: use the weapons of his own company against him.]]
**
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* Handsome Jack of ''VideoGame/{{Borderlands 2}}'', representing Pride and Greed mainly, with a nice heaping of Wrath near the end of the game, is probably one of the most iconic examples here. The trillionaire CEO of the Hyperion Corporation and a ruthless, narcissistic and sociopathic totalitarian dictator with [[Literature/NineteenEightyFour Orwellian]] goals and policies, he is more than willing do anything to gain power and control over the desert planet of Pandora, whether it be a bloody 3-year war, [[spoiler: slaughtering millions of people with an alien Kaiju]], [[ManipulativeBastard manipulating]] the system to get what he wants, shooting [[WouldHurtAChild children]], or even [[spoiler: using his own daughter as a means to power an ancient alien artifact]]. In a SpaceWestern powered on ComedicSociopathy and loot, Jack stands out as a real monster amongst the [[AffablyEvil other villains.]]
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* Handsome Jack of ''VideoGame/{{Borderlands 2}}'', representing Pride and Greed mainly, with a nice heaping of Wrath near the end of the game, is probably one of the most iconic examples here. The trillionaire CEO of the Hyperion Corporation and a ruthless, narcissistic and sociopathic totalitarian dictator with [[Literature/NineteenEightyFour Orwellian]] goals and policies, he is more than willing do anything to gain power and control over the desert planet of Pandora, Pandora [[EvilColonialist in the name of order and civilization]], whether it be a bloody 3-year war, war against any and all resistance, [[spoiler: slaughtering millions of people with an alien Kaiju]], Kaiju]] or sending them to die in slag experimentation, [[ManipulativeBastard manipulating]] the system to get what he wants, shooting killing [[WouldHurtAChild children]], or even [[spoiler: using his own daughter as a means to power an ancient alien artifact]]. In a SpaceWestern powered on ComedicSociopathy and loot, Jack stands out as a real monster amongst the [[AffablyEvil other villains.]]
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*''VideoGame/TheNewOrderLastDaysOfEurope'': Heinrich Himmler represents hatred, wrath, and ambition in full. Himmler is so consumed with hatred that he would rather see the world bathed in nuclear hellfire than any of the so-called "lesser races" survive. He intends to attain this goal through his [[StateSec SS]] manipulating events behind the scenes, moving the world towards nuclear armageddon to bring about the desired apocalypse. To add to this, he decorates his ''Ordenstaat'' with an even more ObviouslyEvil appearance than that of Nazi Germany (with ''lots'' of black).
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* ''VideoGame/AdventureQuestWorlds''
** Chaos Shogun Kitsune. Pride and Wrath. He sided with Chaos in an attempt to restore Yokai Island to its former secluded sanctuary by using the Hanzamune Dragon Koi Blade to release the O-dokuro from the rift of time because he was angry with Emperor Daisho extending Yokai Isle's hospitality to the rest of Lore. His anger eventually got the best of him when the hero opened up a portal leading him right back to the Yokai world.
** Chaos Lord Tibicenas. Pride. He tried to become as powerful as the Efreet by playing with Chaos magic, for which he was punished by being banished from the Djinn world and made to spend years as an outcast. He used Zahart as his master until Zhoom destroyed his ring so that he could return for revenge against the Efreet. His pride became his own undoing when the Efreet granted the hero's wish to have him strip him of his powers.
* Sarevok from ''VideoGame/BaldursGate''. Ambition, wrath; attempts to [[spoiler: [[GodhoodSeeker ascend to godhood]] as the new Lord of Murder through a war of sacrifice]]. Starts off the hero's journey by killing their foster father and sending others to hunt for the hero. Appears as an enormous BlackKnight (or as close as you can be without the armour being actually black) with glowing eyes, and speaks in a very deep, powerful voice. Doesn't befriend the hero, but deceives everyone else, both the good guys and the bad guys. (In spite of appearing as an antagonist from the first, he even has a go at fooling the hero in disguise at one point.) Comes extremely close to being able to declare the war he seeks right before being thwarted. The dramatic FinalBattle takes place in an ominous underground temple of Bhaal, and the ending cinematic shows the moments right after Sarevok's death as his body disperses into golden dust and [[spoiler: his essence rejoins that of his father the dead god]]. Is physically stronger than the hero, but [[spoiler: embraces and becomes a puppet to the essence of Bhaal within him, whereas the hero, whether good or bad according to the KarmaMeter, truly conquers its influence.]]
* Yuuki Terumi of ''VideoGame/{{Blazblue}}''. Represents Ambition, Pride and Wrath, [[PoliticallyIncorrectVillain with some child-hate, misogyny and casual racism thrown in for flavour]]. [[DarkIsEvil Dresses in black]]. Has the snake as his AnimalMotif. Deceptive trickster to a tee. [[Analysis/BlazBlue He can represent the whole 7 Deadly Sins himself]].
* Handsome Jack of ''VideoGame/{{Borderlands 2}}'', representing Pride and Greed mainly, with a nice heaping of Wrath near the end of the game, is probably one of the most iconic examples here. The trillionaire CEO of the Hyperion Corporation and a ruthless, narcissistic and sociopathic totalitarian dictator with [[Literature/NineteenEightyFour Orwellian]] goals and policies, he is more than willing do anything to gain power and control over the desert planet of Pandora, whether it be a bloody 3-year war, [[spoiler: slaughtering millions of people with an alien Kaiju]], [[ManipulativeBastard manipulating]] the system to get what he wants, shooting [[WouldHurtAChild children]], or even [[spoiler: using his own daughter as a means to power an ancient alien artifact]]. In a SpaceWestern powered on ComedicSociopathy and loot, Jack stands out as a real monster amongst the [[AffablyEvil other villains.]]
** You also [[spoiler: fight him and the Warrior]] in a BattleAmongstTheFlames, and, [[spoiler: as the game allows you to kill him any way you wish]], can [[spoiler: use the weapons of his own company against him.]]
* The Devil himself acts as the main villain of ''VideoGame/{{Cuphead}}'', embodying Pride and Sloth. He tricks Cuphead into betting away his and Mugman's souls at his casino, and the only way out is to collect the Soul Contracts of other runaway debtors. [[spoiler: Unfortunately for him, the Devil failed to realize that if the boys were strong enough to do his dirty work, they's be strong enough to take the fight to him directly, force his surrender, and release all the debtors from their deals.]]
* ''VideoGame/DragonBallFighterz'': Android 21. Vice, Gluttony, and Wrath. An android made up from the cells of the strongest warriors throughout the universe, able to turn anyone she wants into a sweet treat, allowing her to feed on their power and add it to her own. She intentionally doesn't defeat the heroes when she has the chance to do so, because stronger fighters taste better to her. As such, she intentionally lets the heroes power up, to the point they end up stronger than she's capable of handling. When this inevitably backfires on her, she begins [[VillainousBreakdown losing her mind]], turning into little more than a raging madwoman who would turn everyone in the universe into candy just to sate her endless hunger. [[spoiler:In the end of all three of the game's story arcs, she's killed by the warriors she let get stronger. The last one sees her killed by her EnemyWithout, her good side, pulling a HeroicSacrifice.]]
* ''VideoGame/{{Fallout}}'':
** ''VideoGame/FalloutNewVegas'': [[BigBad Caesar]] represents Pride and Ambition. Caesar wishes to recreate the glories of old Rome, building a vast pan-American empire and subsuming all the peoples of the wastes within this new pseudo-Roman identity through conquest and treachery. By contrast, a Good-aligned Courier supporting the NCR or an independent Vegas does the same by instead [[GondorCallsForAid encouraging the different peoples of the Mojave wastes to work together]] while letting them keep their unique cultural identities.
** ''VideoGame/Fallout4'': A Minutemen-aligned Sole Survivor is this to Father of the Institute. The Institute sows distrust and fear through the Commonwealth by ruling over the region in secret, like the Illuminati. The Minutemen, by contrast, build open partnerships between communities based on mutual support and trust. For all of Father's talk of how the Institute's technological wonders are the only hope for humanity, their words are empty -- it's [[WeHelpTheHelpless the Minutemen]] who truly give the people of the Commonwealth hope.
* ''VideoGame/FinalFantasyV'' Exdeath represents ambition and pride. Dresses as a TinTyrant compared to a largely unarmored cast. Succeeds in his goal of [[spoiler:destroying the crystals to merge the worlds]] before the heroes figure it out. And of course, ultimately undone by his ambition [[spoiler: as he himself is devoured by the Void.]]
* ''VideoGame/KidIcarusUprising'': Hades, full stop. Represents greed, sloth, pride, wrath, and lust. Stands opposed to the angel Pit in every way. Full-blown DarkIsEvil in every way (using [[CastingAShadow darkness as his main weapon]], plus his general appearance), and is a ManipulativeBastard to the extreme. He spends a lot of the time [[TheManBehindTheMan manipulating events from the shadows]]. Leads AlwaysChaoticEvil hordes as part of his plan, and even [[SoulEating eats souls]] just for the hell of it. During his final battle with Pit, he undergoes a VillainousBreakdown where his normally smug demeanor breaks down, right before his ultimate defeat by Pit.
* ''Franchise/{{Kirby}}'':
** [[spoiler:Magolor]] from ''VideoGame/KirbysReturnToDreamLand''. Envy and Ambition. [[spoiler:Being the MagnificentBastard he is, he acted as a friend to Kirby, King Dedede, Meta Knight and Bandanna Dee in order to manipulate and trick them into defeating Landia for him so he could steal the Master Crown from it and become an EvilOverlord. He eventually got what he deserved for betraying them when Kirby and co. teamed up with the four Landias that Landia was made up of and defeated him in a two-phase final boss battle.]]
** [[spoiler:Queen Sectonia]] from ''VideoGame/KirbyTripleDeluxe''. Ambition, Pride, and Wrath. Has a [[BrightIsNotGood brightly colored]] and intricate design compared to the rest of the cast's round WaddlingHead looks. Successfully has a "hero of the lower world" kidnapped [[spoiler:and [[BrainwashedAndCrazy brainwashed]]]] by Taranza, then [[spoiler:fuses with the Dreamstalk to become an all-powerful BotanicalAbomination]]. Is ultimately defeated when [[spoiler:she [[YouHaveFailedMe attacks Taranza]] for losing to Kirby, causing him to [[MistreatmentInducedBetrayal turn on her]] and hand Kirby the Miracle Fruit he needs to defeat her.]]
* ''VideoGame/TheLegendOfSpyro'': Malefor. Ambition, Gluttony, and Pride. He's a power-hungry purple dragon who delights in breaking dragon eggs [[ForTheEvulz just for the reason of believing it's]] BecauseDestinySaysSo. His ambition is to "purify" the whole world by destroying and remaking it. Interestingly, he gets done in by his own disbelief in ThePowerOfFriendship when he is defeated by Spyro and Cynder, just before being sealed away again, this time for good.
* ''Franchise/TheLegendOfZelda'': Ganondorf. Vice: Ambition. He wants to gain the omnipotent power of the Triforce so he can TakeOverTheWorld. Comes complete with ObviouslyEvil appearance that includes, among other things, slightly greenish-tinted skin and a very dark color scheme on his outfit. In ''The Wind Waker'' the heroes Link and Tetra/Zelda are large headed children with large eyes while Ganondorf is a towering old man, easily taller than both heroes combined, with a large nose and beard. Curiously, [[spoiler: his good counterpart, the King of Hyrule shares a lot of his physical features, distinguishing both of them as relics of the old world.]]
* ''Franchise/MegaMan'': Dr. Wily franchise represents Pride, Wrath, Envy, and Ambition. He was an equal to Dr. Light, but grew jealous over how Light's work was given attention while Wily's own projects weren't given a second thought. Wily makes several deadly robot masters to TakeOverTheWorld, to get revenge on Dr. Light, and to prove to him that he is the superior scientist. In terms of character comparison, Dr. Light is a kindhearted scientist that makes robots to help humanity and is properly groomed while Dr. Wily makes robots to enslave people with and his hairstyle makes him look like he was plucked out of a line up of a MadScientist.
* ''Franchise/{{Persona}}''
** The Serial Killer from ''VideoGame/Persona4''. Vice: Lust and Sloth. The killer killed his first two female victims because he considered them "[[MadonnaWhoreComplex whores]]" who had been spoiled by his own idea of what women ought to do. From there, he started JumpingOffTheSlipperySlope, committing the rest of the murders [[ForTheEvulz because he could]]. Also, he has some rather twisted StrawNihilist tendencies, believing humanity would be better off in a LotusEaterMachine because he feels insecure about his own place in the world. [[spoiler:And ultimately, he's just a pawn for the GreaterScopeVillain anyways. He loses to the Investigation Team in the TV world, having accomplished nothing.]]
** Black Mask from ''VideoGame/Persona5''. Vice: Envy. Despite becoming a part of the Phantom Thieves, Black Mask was DrivenByEnvy, especially of PlayerCharacter Joker. [[spoiler:That, and having big-time BastardAngst over how he was treated by his father.]] In any case, the Thieves rightly point out that their method of HeelFaceBrainwashing could get exactly Black Mask wants. But by this time, Black Mask has caused numerous mental shutdowns, personally killed several people, injured countless others, and sent Japan into chaos. Feeling like [[IveComeTooFar he's come too far to turn back now]], Black Mask [[RedemptionRejection rejects the chance to join the Phantom Thieves]] and attacks them. His VillainousBreakdown doesn't work, and he's ultimately left a sobbing wreck. [[spoiler:Even then, he meets an UncertainDoom when a cognitive doppelganger of himself shows up, locking himself behind a wall and telling the Phantom Thieves to go on without him.]]
* Ghetsis from ''VideoGame/PokemonBlackAndWhite''. Pride and Ambition. He's a robe-wearing middle-aged man who [[spoiler:made a plan to TakeOverTheWorld by raising his son [[HeroAntagonist N]] to hate other humans and convince him to separate humans from Pokémon by using the power of one of the legendary dragons that N and his team revives, while Ghetsis acted as TheDragon to him. He then wanted to take advantage of a weak Pokemon-free society by using Pokemon's destructive forces that would be exclusive to him. When N and his dragon Pokémon were defeated by the protagonist, Ghetsis reveals his true intentions and fights the hero, only to lose to him/her. This lead to his HumiliationConga via losing all of the support he had save the Shadow Triad and having the plan he took years to make become completely destroyed.]]
* Otto Destruct in ''VideoGame/RatchetAndClankSizeMatters''. His [[spoiler:apparent]] motivation is for the technomites to be recognized thanks to the titular duo continuously foiling their plots in the original trilogy, which makes his sins Envy, Pride, and Ambition. His [[TheDragon dragon]], [[spoiler:Luna]], is an even better example: "she" manages to befriend the duo before capturing them to clone Ratchet, and is of the Ambition, Lust, and Wrath sins.
* [[spoiler:Iris Sepperin]] from ''VideoGame/RosenkreuzStilette''. Represents Ambition as well as Pride, Lust, Envy, and Greed, with the added fun of CuteAndPsycho. [[spoiler:She got bored with the world the way it was until she learned what she was capable of and that she was a reincarnation of Rosenkreuz himself, and decided to pit RKS against the Empire for fun - that while also deciding to use her powers to [[GodhoodSeeker become a god herself]]. She also serves as the counterpart to Spiritia Rosenberg's IncorruptiblePurePureness. Like all villains, Iris undervalues love and ThePowerOfFriendship, which, while she didn't die, led to her [[DidYouJustPunchOutCthulhu being punched out by Tia (and Grolla)]].]]
* ''VideoGame/{{Shantae}}'': Risky Boots is a pirate that employs greed and wrath. Risky always steals what she wants, whether from ruins or from other people, and she won't let anyone get in her way if she is after a particular item. Many of Risky's plans involve manipulating and tricking Shantae as well. After being defeated by Shantae in the first, Risky declares revenge on her and aims to take over the world at the same time. Even after the events of ''VideoGame/ShantaeAndThePiratesCurse'', where Risky should have learned her lesson after [[EnemyMine teaming up with Shantae]], she decides to stick with being an evil pirate because she can't see herself being the good guy like Shantae is. Shantae has dark skin, purple hair, and red clothes while Risky has purple hair, purple clothing, a purple/red combo for her accessories, yellow eyes with red pupils, and ''purple'' skin. The in game sprite of Risky has her clothes colored in black and red while her eyes are black with red pupils.
* ''VideoGame/SlyCooperThievesInTime'': [[spoiler:Penelope Mouse [[SuddenSequelHeelSyndrome becomes this]]]]. Vice: Ambition/Greed/Envy, along with shades of Pride, Lust, and Wrath. A sociopathic woman who desires to make a fortune designing and selling weapons, and using said fortune to TakeOverTheWorld. The main problem is that [[spoiler:her boyfriend Bentley has no interest in designing weapons, and would rather stay with his TrueCompanions whom he views as his brothers. She decides to kill them both to control him, believing Sly and Murray are wasting Bentley's skills]]. Eventually, the Cooper Gang found out about her true agendas, and [[StormingTheCastle stormed her lair]], defeated her, and [[LaserGuidedKarma handed her over to Interpol]], with [[spoiler:Bentley pointing out that [[DidYouThinkICantFeel she never considered his own opinions on their goals]], destroying their relationship for good]].
* Dr. Robotnik/Eggman from ''VideoGame/SonicTheHedgehog'' represents Ambition, Pride and occasionally Wrath as he constantly attempts to take over the world and remake it in his image. He sticks out from the rest of the cast by being one of the few human characters in the series and wearing red and black. The main protagonist Sonic is also egotistical but is also caring about his friends, while the doctor is ultimately selfish and seeks control over others, going as far as turning animals into robotic minions. His schemes tend to involve either creating a powerful robot to counter Sonic, or capturing an ancient monster to take over the world. Both are thwarted by him underestimating Sonic and his companions or by [[EvilIsNotAToy betrayal by the forces he thought he had perfect control]].
* Bowser of ''Franchise/SuperMarioBros'' represents Ambition, Lust, Pride and Wrath. He constantly attempts to take over the world and remake it in his image. Also, he always takes the opportunity to kidnap Princess Peach even when doing so is [[DamselOutOfDistress detrimental to his plans]]. His enemy, Mario, is a NiceGuy who loves helping people, while Bowser is ultimately selfish and seeks control over others. Even when things are going his way, Bowser is always in a sour mood, and when his anger increases, his boss fights become more difficult and intense. He is always beaten because he fails to consider how dangerous Mario and his friends are.
** [[spoiler:Dimentio]] in ''VideoGame/SuperPaperMario''. Ambition. [[spoiler:A harlequin-like villain who wants to remake the world in his image. While deceiving his ambiguously villainous superiors into thinking he's on their side, he essentially deceives the player into thinking he's going to turn out to be on the hero's side the whole time. Turns out that, while his superiors want to destroy the universe completely, Dimentio wanted to remake it into something better ([[InTheirOwnImage his]]). After [[TheStarscream usurping his boss' power]], he is defeated after a FinalBattle in a nightmarish room covered with his trademark harlequin smile.]]
** From the ''VideoGame/MarioAndLuigi'' [=RPG=] series comes Fawul. He represents Ambition, Pride and Wrath. At the end of ''VideoGame/MarioAndLuigiSuperstarSaga'', Fawful realize he could be much more than a mere "toady" of Cackletta, a glimmer of ambition that paved the way for his eventual ascension to the role of main villain in ''VideoGame/MarioAndLuigiBowsersInsideStory''. Once he achieved this, he wasted no time in demonstrating of much of a narcissist freak he is, from creating a army of minions that bear his likeness, transforming Bowser's Castle into a theater dedicated to himself and brainwashing the koopa king's subjects into his rabid fans that worship he ground he hovers on to even slapping his swirly glasses and toothy grin on every statue he found at Peach's Castle. As for wrath... His catchphrase in the first game ''is'' "I have Fury". At some point, Fawful even laments that as much as he tries to suppress his fury, the fury always has him.
* General Wilhelm "Deathshead" Strasse from the ''VideoGame/{{Wolfenstein}}'' franchise, especially ''[[VideoGame/WolfensteinTheNewOrder The New Order]]'', represents a nice combo of Pride and Ambition, with an emphasis on the former. Labeled as "The most dangerous man in the Third Reich", Deathshead has been [[TheHero B.J. Blazkowicz's]] [[ArchEnemy arch foe]] since ''VideoGame/ReturnToCastleWolfenstein'' and his reputation shows, from his diabolical experiments to his cheerfully creepy demeanor. His appearance and age serve as a pretty sharp contrast B.J.'s: Where as Blazkowicz is fairly youthful, muscular and [[{{Irony}} featuring several Aryan features such as blonde hair and blue eyes]], Deathshead is old, horribly scarred and frail. Their final confrontation at the end of ''New Order'' takes place [[spoiler:at Deathshead's castle, during a massive thunder storm, in which the man himself pilots a MiniMecha to confront B.J. once and for all.]]
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** Chaos Shogun Kitsune. Pride and Wrath. He sided with Chaos in an attempt to restore Yokai Island to its former secluded sanctuary by using the Hanzamune Dragon Koi Blade to release the O-dokuro from the rift of time because he was angry with Emperor Daisho extending Yokai Isle's hospitality to the rest of Lore. His anger eventually got the best of him when the hero opened up a portal leading him right back to the Yokai world.
** Chaos Lord Tibicenas. Pride. He tried to become as powerful as the Efreet by playing with Chaos magic, for which he was punished by being banished from the Djinn world and made to spend years as an outcast. He used Zahart as his master until Zhoom destroyed his ring so that he could return for revenge against the Efreet. His pride became his own undoing when the Efreet granted the hero's wish to have him strip him of his powers.
* Sarevok from ''VideoGame/BaldursGate''. Ambition, wrath; attempts to [[spoiler: [[GodhoodSeeker ascend to godhood]] as the new Lord of Murder through a war of sacrifice]]. Starts off the hero's journey by killing their foster father and sending others to hunt for the hero. Appears as an enormous BlackKnight (or as close as you can be without the armour being actually black) with glowing eyes, and speaks in a very deep, powerful voice. Doesn't befriend the hero, but deceives everyone else, both the good guys and the bad guys. (In spite of appearing as an antagonist from the first, he even has a go at fooling the hero in disguise at one point.) Comes extremely close to being able to declare the war he seeks right before being thwarted. The dramatic FinalBattle takes place in an ominous underground temple of Bhaal, and the ending cinematic shows the moments right after Sarevok's death as his body disperses into golden dust and [[spoiler: his essence rejoins that of his father the dead god]]. Is physically stronger than the hero, but [[spoiler: embraces and becomes a puppet to the essence of Bhaal within him, whereas the hero, whether good or bad according to the KarmaMeter, truly conquers its influence.]]
* Yuuki Terumi of ''VideoGame/{{Blazblue}}''. Represents Ambition, Pride and Wrath, [[PoliticallyIncorrectVillain with some child-hate, misogyny and casual racism thrown in for flavour]]. [[DarkIsEvil Dresses in black]]. Has the snake as his AnimalMotif. Deceptive trickster to a tee. [[Analysis/BlazBlue He can represent the whole 7 Deadly Sins himself]].
* Handsome Jack of ''VideoGame/{{Borderlands 2}}'', representing Pride and Greed mainly, with a nice heaping of Wrath near the end of the game, is probably one of the most iconic examples here. The trillionaire CEO of the Hyperion Corporation and a ruthless, narcissistic and sociopathic totalitarian dictator with [[Literature/NineteenEightyFour Orwellian]] goals and policies, he is more than willing do anything to gain power and control over the desert planet of Pandora, whether it be a bloody 3-year war, [[spoiler: slaughtering millions of people with an alien Kaiju]], [[ManipulativeBastard manipulating]] the system to get what he wants, shooting [[WouldHurtAChild children]], or even [[spoiler: using his own daughter as a means to power an ancient alien artifact]]. In a SpaceWestern powered on ComedicSociopathy and loot, Jack stands out as a real monster amongst the [[AffablyEvil other villains.]]
** You also [[spoiler: fight him and the Warrior]] in a BattleAmongstTheFlames, and, [[spoiler: as the game allows you to kill him any way you wish]], can [[spoiler: use the weapons of his own company against him.]]
* The Devil himself acts as the main villain of ''VideoGame/{{Cuphead}}'', embodying Pride and Sloth. He tricks Cuphead into betting away his and Mugman's souls at his casino, and the only way out is to collect the Soul Contracts of other runaway debtors. [[spoiler: Unfortunately for him, the Devil failed to realize that if the boys were strong enough to do his dirty work, they's be strong enough to take the fight to him directly, force his surrender, and release all the debtors from their deals.]]
* ''VideoGame/DragonBallFighterz'': Android 21. Vice, Gluttony, and Wrath. An android made up from the cells of the strongest warriors throughout the universe, able to turn anyone she wants into a sweet treat, allowing her to feed on their power and add it to her own. She intentionally doesn't defeat the heroes when she has the chance to do so, because stronger fighters taste better to her. As such, she intentionally lets the heroes power up, to the point they end up stronger than she's capable of handling. When this inevitably backfires on her, she begins [[VillainousBreakdown losing her mind]], turning into little more than a raging madwoman who would turn everyone in the universe into candy just to sate her endless hunger. [[spoiler:In the end of all three of the game's story arcs, she's killed by the warriors she let get stronger. The last one sees her killed by her EnemyWithout, her good side, pulling a HeroicSacrifice.]]
* ''VideoGame/{{Fallout}}'':
** ''VideoGame/FalloutNewVegas'': [[BigBad Caesar]] represents Pride and Ambition. Caesar wishes to recreate the glories of old Rome, building a vast pan-American empire and subsuming all the peoples of the wastes within this new pseudo-Roman identity through conquest and treachery. By contrast, a Good-aligned Courier supporting the NCR or an independent Vegas does the same by instead [[GondorCallsForAid encouraging the different peoples of the Mojave wastes to work together]] while letting them keep their unique cultural identities.
** ''VideoGame/Fallout4'': A Minutemen-aligned Sole Survivor is this to Father of the Institute. The Institute sows distrust and fear through the Commonwealth by ruling over the region in secret, like the Illuminati. The Minutemen, by contrast, build open partnerships between communities based on mutual support and trust. For all of Father's talk of how the Institute's technological wonders are the only hope for humanity, their words are empty -- it's [[WeHelpTheHelpless the Minutemen]] who truly give the people of the Commonwealth hope.
* ''VideoGame/FinalFantasyV'' Exdeath represents ambition and pride. Dresses as a TinTyrant compared to a largely unarmored cast. Succeeds in his goal of [[spoiler:destroying the crystals to merge the worlds]] before the heroes figure it out. And of course, ultimately undone by his ambition [[spoiler: as he himself is devoured by the Void.]]
* ''VideoGame/KidIcarusUprising'': Hades, full stop. Represents greed, sloth, pride, wrath, and lust. Stands opposed to the angel Pit in every way. Full-blown DarkIsEvil in every way (using [[CastingAShadow darkness as his main weapon]], plus his general appearance), and is a ManipulativeBastard to the extreme. He spends a lot of the time [[TheManBehindTheMan manipulating events from the shadows]]. Leads AlwaysChaoticEvil hordes as part of his plan, and even [[SoulEating eats souls]] just for the hell of it. During his final battle with Pit, he undergoes a VillainousBreakdown where his normally smug demeanor breaks down, right before his ultimate defeat by Pit.
* ''Franchise/{{Kirby}}'':
** [[spoiler:Magolor]] from ''VideoGame/KirbysReturnToDreamLand''. Envy and Ambition. [[spoiler:Being the MagnificentBastard he is, he acted as a friend to Kirby, King Dedede, Meta Knight and Bandanna Dee in order to manipulate and trick them into defeating Landia for him so he could steal the Master Crown from it and become an EvilOverlord. He eventually got what he deserved for betraying them when Kirby and co. teamed up with the four Landias that Landia was made up of and defeated him in a two-phase final boss battle.]]
** [[spoiler:Queen Sectonia]] from ''VideoGame/KirbyTripleDeluxe''. Ambition, Pride, and Wrath. Has a [[BrightIsNotGood brightly colored]] and intricate design compared to the rest of the cast's round WaddlingHead looks. Successfully has a "hero of the lower world" kidnapped [[spoiler:and [[BrainwashedAndCrazy brainwashed]]]] by Taranza, then [[spoiler:fuses with the Dreamstalk to become an all-powerful BotanicalAbomination]]. Is ultimately defeated when [[spoiler:she [[YouHaveFailedMe attacks Taranza]] for losing to Kirby, causing him to [[MistreatmentInducedBetrayal turn on her]] and hand Kirby the Miracle Fruit he needs to defeat her.]]
* ''VideoGame/TheLegendOfSpyro'': Malefor. Ambition, Gluttony, and Pride. He's a power-hungry purple dragon who delights in breaking dragon eggs [[ForTheEvulz just for the reason of believing it's]] BecauseDestinySaysSo. His ambition is to "purify" the whole world by destroying and remaking it. Interestingly, he gets done in by his own disbelief in ThePowerOfFriendship when he is defeated by Spyro and Cynder, just before being sealed away again, this time for good.
* ''Franchise/TheLegendOfZelda'': Ganondorf. Vice: Ambition. He wants to gain the omnipotent power of the Triforce so he can TakeOverTheWorld. Comes complete with ObviouslyEvil appearance that includes, among other things, slightly greenish-tinted skin and a very dark color scheme on his outfit. In ''The Wind Waker'' the heroes Link and Tetra/Zelda are large headed children with large eyes while Ganondorf is a towering old man, easily taller than both heroes combined, with a large nose and beard. Curiously, [[spoiler: his good counterpart, the King of Hyrule shares a lot of his physical features, distinguishing both of them as relics of the old world.]]
* ''Franchise/MegaMan'': Dr. Wily franchise represents Pride, Wrath, Envy, and Ambition. He was an equal to Dr. Light, but grew jealous over how Light's work was given attention while Wily's own projects weren't given a second thought. Wily makes several deadly robot masters to TakeOverTheWorld, to get revenge on Dr. Light, and to prove to him that he is the superior scientist. In terms of character comparison, Dr. Light is a kindhearted scientist that makes robots to help humanity and is properly groomed while Dr. Wily makes robots to enslave people with and his hairstyle makes him look like he was plucked out of a line up of a MadScientist.
* ''Franchise/{{Persona}}''
** The Serial Killer from ''VideoGame/Persona4''. Vice: Lust and Sloth. The killer killed his first two female victims because he considered them "[[MadonnaWhoreComplex whores]]" who had been spoiled by his own idea of what women ought to do. From there, he started JumpingOffTheSlipperySlope, committing the rest of the murders [[ForTheEvulz because he could]]. Also, he has some rather twisted StrawNihilist tendencies, believing humanity would be better off in a LotusEaterMachine because he feels insecure about his own place in the world. [[spoiler:And ultimately, he's just a pawn for the GreaterScopeVillain anyways. He loses to the Investigation Team in the TV world, having accomplished nothing.]]
** Black Mask from ''VideoGame/Persona5''. Vice: Envy. Despite becoming a part of the Phantom Thieves, Black Mask was DrivenByEnvy, especially of PlayerCharacter Joker. [[spoiler:That, and having big-time BastardAngst over how he was treated by his father.]] In any case, the Thieves rightly point out that their method of HeelFaceBrainwashing could get exactly Black Mask wants. But by this time, Black Mask has caused numerous mental shutdowns, personally killed several people, injured countless others, and sent Japan into chaos. Feeling like [[IveComeTooFar he's come too far to turn back now]], Black Mask [[RedemptionRejection rejects the chance to join the Phantom Thieves]] and attacks them. His VillainousBreakdown doesn't work, and he's ultimately left a sobbing wreck. [[spoiler:Even then, he meets an UncertainDoom when a cognitive doppelganger of himself shows up, locking himself behind a wall and telling the Phantom Thieves to go on without him.]]
* Ghetsis from ''VideoGame/PokemonBlackAndWhite''. Pride and Ambition. He's a robe-wearing middle-aged man who [[spoiler:made a plan to TakeOverTheWorld by raising his son [[HeroAntagonist N]] to hate other humans and convince him to separate humans from Pokémon by using the power of one of the legendary dragons that N and his team revives, while Ghetsis acted as TheDragon to him. He then wanted to take advantage of a weak Pokemon-free society by using Pokemon's destructive forces that would be exclusive to him. When N and his dragon Pokémon were defeated by the protagonist, Ghetsis reveals his true intentions and fights the hero, only to lose to him/her. This lead to his HumiliationConga via losing all of the support he had save the Shadow Triad and having the plan he took years to make become completely destroyed.]]
* Otto Destruct in ''VideoGame/RatchetAndClankSizeMatters''. His [[spoiler:apparent]] motivation is for the technomites to be recognized thanks to the titular duo continuously foiling their plots in the original trilogy, which makes his sins Envy, Pride, and Ambition. His [[TheDragon dragon]], [[spoiler:Luna]], is an even better example: "she" manages to befriend the duo before capturing them to clone Ratchet, and is of the Ambition, Lust, and Wrath sins.
* [[spoiler:Iris Sepperin]] from ''VideoGame/RosenkreuzStilette''. Represents Ambition as well as Pride, Lust, Envy, and Greed, with the added fun of CuteAndPsycho. [[spoiler:She got bored with the world the way it was until she learned what she was capable of and that she was a reincarnation of Rosenkreuz himself, and decided to pit RKS against the Empire for fun - that while also deciding to use her powers to [[GodhoodSeeker become a god herself]]. She also serves as the counterpart to Spiritia Rosenberg's IncorruptiblePurePureness. Like all villains, Iris undervalues love and ThePowerOfFriendship, which, while she didn't die, led to her [[DidYouJustPunchOutCthulhu being punched out by Tia (and Grolla)]].]]
* ''VideoGame/{{Shantae}}'': Risky Boots is a pirate that employs greed and wrath. Risky always steals what she wants, whether from ruins or from other people, and she won't let anyone get in her way if she is after a particular item. Many of Risky's plans involve manipulating and tricking Shantae as well. After being defeated by Shantae in the first, Risky declares revenge on her and aims to take over the world at the same time. Even after the events of ''VideoGame/ShantaeAndThePiratesCurse'', where Risky should have learned her lesson after [[EnemyMine teaming up with Shantae]], she decides to stick with being an evil pirate because she can't see herself being the good guy like Shantae is. Shantae has dark skin, purple hair, and red clothes while Risky has purple hair, purple clothing, a purple/red combo for her accessories, yellow eyes with red pupils, and ''purple'' skin. The in game sprite of Risky has her clothes colored in black and red while her eyes are black with red pupils.
* ''VideoGame/SlyCooperThievesInTime'': [[spoiler:Penelope Mouse [[SuddenSequelHeelSyndrome becomes this]]]]. Vice: Ambition/Greed/Envy, along with shades of Pride, Lust, and Wrath. A sociopathic woman who desires to make a fortune designing and selling weapons, and using said fortune to TakeOverTheWorld. The main problem is that [[spoiler:her boyfriend Bentley has no interest in designing weapons, and would rather stay with his TrueCompanions whom he views as his brothers. She decides to kill them both to control him, believing Sly and Murray are wasting Bentley's skills]]. Eventually, the Cooper Gang found out about her true agendas, and [[StormingTheCastle stormed her lair]], defeated her, and [[LaserGuidedKarma handed her over to Interpol]], with [[spoiler:Bentley pointing out that [[DidYouThinkICantFeel she never considered his own opinions on their goals]], destroying their relationship for good]].
* Dr. Robotnik/Eggman from ''VideoGame/SonicTheHedgehog'' represents Ambition, Pride and occasionally Wrath as he constantly attempts to take over the world and remake it in his image. He sticks out from the rest of the cast by being one of the few human characters in the series and wearing red and black. The main protagonist Sonic is also egotistical but is also caring about his friends, while the doctor is ultimately selfish and seeks control over others, going as far as turning animals into robotic minions. His schemes tend to involve either creating a powerful robot to counter Sonic, or capturing an ancient monster to take over the world. Both are thwarted by him underestimating Sonic and his companions or by [[EvilIsNotAToy betrayal by the forces he thought he had perfect control]].
* Bowser of ''Franchise/SuperMarioBros'' represents Ambition, Lust, Pride and Wrath. He constantly attempts to take over the world and remake it in his image. Also, he always takes the opportunity to kidnap Princess Peach even when doing so is [[DamselOutOfDistress detrimental to his plans]]. His enemy, Mario, is a NiceGuy who loves helping people, while Bowser is ultimately selfish and seeks control over others. Even when things are going his way, Bowser is always in a sour mood, and when his anger increases, his boss fights become more difficult and intense. He is always beaten because he fails to consider how dangerous Mario and his friends are.
** [[spoiler:Dimentio]] in ''VideoGame/SuperPaperMario''. Ambition. [[spoiler:A harlequin-like villain who wants to remake the world in his image. While deceiving his ambiguously villainous superiors into thinking he's on their side, he essentially deceives the player into thinking he's going to turn out to be on the hero's side the whole time. Turns out that, while his superiors want to destroy the universe completely, Dimentio wanted to remake it into something better ([[InTheirOwnImage his]]). After [[TheStarscream usurping his boss' power]], he is defeated after a FinalBattle in a nightmarish room covered with his trademark harlequin smile.]]
** From the ''VideoGame/MarioAndLuigi'' [=RPG=] series comes Fawul. He represents Ambition, Pride and Wrath. At the end of ''VideoGame/MarioAndLuigiSuperstarSaga'', Fawful realize he could be much more than a mere "toady" of Cackletta, a glimmer of ambition that paved the way for his eventual ascension to the role of main villain in ''VideoGame/MarioAndLuigiBowsersInsideStory''. Once he achieved this, he wasted no time in demonstrating of much of a narcissist freak he is, from creating a army of minions that bear his likeness, transforming Bowser's Castle into a theater dedicated to himself and brainwashing the koopa king's subjects into his rabid fans that worship he ground he hovers on to even slapping his swirly glasses and toothy grin on every statue he found at Peach's Castle. As for wrath... His catchphrase in the first game ''is'' "I have Fury". At some point, Fawful even laments that as much as he tries to suppress his fury, the fury always has him.
* General Wilhelm "Deathshead" Strasse from the ''VideoGame/{{Wolfenstein}}'' franchise, especially ''[[VideoGame/WolfensteinTheNewOrder The New Order]]'', represents a nice combo of Pride and Ambition, with an emphasis on the former. Labeled as "The most dangerous man in the Third Reich", Deathshead has been [[TheHero B.J. Blazkowicz's]] [[ArchEnemy arch foe]] since ''VideoGame/ReturnToCastleWolfenstein'' and his reputation shows, from his diabolical experiments to his cheerfully creepy demeanor. His appearance and age serve as a pretty sharp contrast B.J.'s: Where as Blazkowicz is fairly youthful, muscular and [[{{Irony}} featuring several Aryan features such as blonde hair and blue eyes]], Deathshead is old, horribly scarred and frail. Their final confrontation at the end of ''New Order'' takes place [[spoiler:at Deathshead's castle, during a massive thunder storm, in which the man himself pilots a MiniMecha to confront B.J. once and for all.]]
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