History Characters / TheApprenticeUKSeason11

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* PutOnABus: At the beginning of Series 13, Lord Sugar brought back all the winners who had won his investment... except for Joseph who parted ways with Sugar but still remained on friendly terms with him.

* NeverMyFault: Blamed everything and everyone but herself for her failure to sell anything during her last task. It's even continued outside the show, where she attempted to blame the producers for feeding the press stories about her sordid past, rather than the press just digging it up thanks to her own indiscretions.

* BeginnersLuck: Won as project manager on the first task despite not wanting the job and knowing almost nothing about the catering business. Mostly this was due to a combination of her sales team doing well and the other team crashing and burning, though she did make the crucial decision to keep costs down, saving them from the other team's fate. Since then however, she's been unimpressive to say the least.

* WrongGenreSavvy: Seemed to this that this is the kind of reality show where talking at length about your past struggles will help you win, as evidenced by the interview round. In actuality, it didn't seem to affect her chances one way or the other, as she was the first person to get fired afterwards.

* ChekovsGun: His stupid mountain metaphor was brought up in the first episode, only to return to bite him in the interview round.

'''NOTE:''' This season is currently ongoing, so there will be plenty of '''unmarked spoilers''' here.

* AwesomeButImpractical: The reaction to her business plan for a hybrid dating/gaming app, which Lord Sugar and the experts agreed could well have been the most lucrative plan ever seen on the show, but would have huge costs and a high risk of failure. Fortunately, Sugar saw enough potential in the plan to put her through to the final anyway.

* ExactWords: After the first task she boasted that she had managed an average sales price of £5 for the team's salads. Which was ''technically'' true, seeing how she sold one salad and it happened to be for £5.

* ImportantHaircut: Shaved off his moustache prior to the interview round,

-> ''The trailblazer is a fully managed and implemented business growth campaign that starts with a focus base camp to remove the clouds from our client's business growth mountain so they can clearly see the summit we are aiming for.''

* HonourBeforeReason: More often than not, he places making a high quality product ahead of making a profit.

-> '''Jack Dee''': Right from the beginning, everyone identified you as the fun one. Then you get put in charge of a children's party and you turn into a probation officer!

* TheGenericGuy: Stood out the least of the candidates who made the interview round, with Sugar and the interviewers not even seeming to deem him or his idea worthy of much discussion in the boardroom.

* {{Glurge}}: Seemed to try laying this on thick after the last regular task, where she left the boardroom in tears, and in the interview rounds, where she talked at length about the hardships she's face in the past. However, she was a little WrongGenreSavvy here, as Sugar doesn't really care too much one way or the other about that; consequently, it didn't actually hurt her chances any, but didn't save her from getting fired first after the interviews.

* CrazyEnoughToWork: In the first task she asked potential customers a bunch of bizarre questions to get them talking, and then persuaded them to buy some food. Even Karren admitted being surprised that this worked.

!!Charleine
* IgnoredExpert: Despite running a hair salon, Aisha sidelined her throughout the shampoo advertising task, likely out of fear that Charleine would get all the credit if the team won. Which ended up being kind of moot, seeing how the team lost.
* KickTheDog: Freely admitted in Week 7 that she enjoys treating Richard like crap.
* OnlySaneWoman: For the first seven weeks she was by far and away the most competent and consistent of this year's female candidates. However, she went off the rails big-time in the Week 8 boardroom, including trying to leave before Sugar gave her permission to do so, and generally acting like a Grade-A {{Jerkass}} to David. She managed to stage a recovery in Week 9 being far the most effective member of her team.

!!Gary
* CrazyEnoughToWork: The teams were instructed to buy an inflatable boat in the negotiation task, so he bought a child's inflatable dinghy. Unlike Felipe's cardboard skeleton fiasco the previous year, this time it just about met the specification they were given.
* PoorCommunicationKills: His needlessly telling the clients (one of whom had a severe nut allergy) in the Week 8 task that their birthday cake might contain hazelnut spread, when in fact the label just had a legally-required warning that it was prepared in an environment that happened to contain nuts, helped condemn his team to defeat and nearly got him fired.

!!Vana
* BlatantLies: Along with Brett, claimed that a product was being sold at half price when, in reality, it had never been sold at that price.
* ExactWords: After the first task she boasted that she had managed an average sales price of £5 for the team's salads. Which was ''technically'' true, seeing how she sold one salad and it happened to be for £5.

!!Brett
* BlatantLies: Along with Vana, claimed that a product was being sold at half price when, in reality, it had never been sold at that price.
* CatchPhrase: "''Generally, as it stands...''"
* HypercompetentSidekick: On the third task, where his sub-team's performance played a huge part in carrying the men to victory, a stark contrast to the pig's ear he made of running the kitchen in the first task.
* HonourBeforeReason: More often than not, he places making a high quality product ahead of making a profit.
* LawfulStupid: Insists on making the fishcakes to the exact specification given, even though they were far too big and they only produced 89 despite aiming for 300.

* NiceGuysFinishLast:Lord Sugar criticized him for not standing up for himself much and spending more time deflecting the blame off others than actually defending himself.

!!Selina
* BeginnersLuck: Won as project manager on the first task despite not wanting the job and knowing almost nothing about the catering business. Mostly this was due to a combination of her sales team doing well and the other team crashing and burning, though she did make the crucial decision to keep costs down, saving them from the other team's fate. Since then however, she's been unimpressive to say the least.

!!Vana
* BlatantLies: Along with Brett, claimed that a product was being sold at half price when, in reality, it had never been sold at that price.
* ExactWords: After the first task she boasted that she had managed an average sales price of £5 for the team's salads. Which was ''technically'' true, seeing how she sold one salad and it happened to be for £5.

* OnlySaneWoman: For the first seven weeks she was by far and away the most competent and consistent of this year's female candidates. However, she went off the rails big-time in the Week 8 boardroom, including trying to leave before Sugar gave her permission to do so, and generally acting like a Grade-A {{Jerkass}} to David.

* {{Keet}}: He is always enthusiastic and cheerful in everything he does. Works to his advantage in the fourth task, where his personality is what secures his team the animal balloons as a low value item, in contrast to the opposing team's stone faced seriousness.