History Characters / MCUCompaniesStarkIndustries

* BadassBeard: Sports a spiffy goatee in ''Avengers: Endgame.'' He calls it his "Blip beard" in ''Far From Home'', since he grew it during the period between the Snap and the Blip.

* TheOtherDarrin: Sort of. He's played, and played well, by two different actors, depending on the amount of screen time. In his briefer appearances in ''Iron Man 2'', ''Ant-Man'', etc., he's played by the older, talented, gorgeous, very expensive and quite busy John Slattery. For his more time-intensive roles in ''Captain America: The First Avenger" and ''Agent Carter'', he's played by the younger, talented, gorgeous, and apparently less busy Dominic Cooper. This trope is also played straight with the whatshisname who showed up in ''Iron Man'', who [[BlatantLies no one remembers and everyone hates]].

* GuiltByAssociationGag: In ''No Way Home'', [[Characters/MCUDaredevil Matt Murdock]] -- investigating [[Film/SpiderManFarFromHome Mysterio's frame-up]] -- clears Peter Parker of potential criminal litigation, but warns Happy to lawyer up since the feds are investigating the Stark tech Mysterio used that he presently manages.

* HopelessSuitor: His actor confirms that Happy is in love with Pepper, but she and Tony have feelings for each other. [[spoiler: Though ''Far From Home'' shown that he's had a lot more luck with May Parker, by the next movie, he and May break up, putting him back at square one.]]

* PromotedToLoveInterest: Inverted. In the comics, he is Pepper's love interest, and eventually her husband. In the films, he isn't, and instead supports Pepper and Tony being together. [[https://twitter.com/Jon_Favreau/status/328581485173043201 There remains one hint of his attraction to Pepper]], though; note the ''Series/DowntonAbbey'' scene he's seen watching. [[spoiler: Happy tries to play this trope straight with May Parker in ''Far From Home'', but by ''No Way Home'', he is once again single.]]

* TookALevelInKindness: In regards to Peter. Initially, he was apathetic to Peter at best, and outright mean to him at worst, and the climactic fight between him and Vulture only happened because he refused to listen him. When it turned out that Peter was right and was sincerely trying to warn him, and following the events of ''Infinity War'' and ''Endgame'', Happy is much more reasonable and kind to Peter and helps him and his classmates out when possible. He even becomes a surrogate father to him, and perhaps down the line will become his ''uncle''.

-->'''Happy:''' ''I'm'' under investigation? [[MotorMouth I thought [Peter] was— I thought, he would— I could say "advice of counsel, I refuse to answer the question respectfully because it could incriminate me"]]— same as ''Film/GoodFellas'', [[SawItInAMovieOnce what's the thing they say in]] ''[[SawItInAMovieOnce GoodFellas]]''?\\

'''Murdock''': You're gonna need a ''really good'' lawyer.

* JerkassBall: In ''Film/SpiderManHomecoming'', Tony has Happy act as the point guy for his "mentorship" to Peter. Happy is pretty jerkish towards Peter throughout the movie, including ignoring him, not taking anything he says seriously on the occasions he ''doesn't'' ignore him, and hanging up when Ned tries to tell him about Toomes's hijack plan at the climax. Though to be fair to Happy, his crankiness is probably stemmed from Happy [[JerkassWoobie still recovering from his near-death experience]] in ''Iron Man 3'' (as Tony earlier told Peter to go easy on Happy due to what happened to him; it is no wonder Happy is annoyed with Peter pestering him) and the fact he has become more of a workaholic than before with his new job despite his recent injuries. Needless to say, Happy's jerkishness causes some of the movie's plot to occur. However, after Peter saves the day (and Happy's job), Happy apologizes and acts much nicer to him for the rest of the movie. In ''Film/SpiderManFarFromHome'' he's upgraded [[spoiler: to full-blown support staff for Peter... and possible family member, as he and May were confirmed to be dating at the very end. Subverted by ''Film/SpiderManNoWayHome'', where they break up after spending mere hours together.]]

* DecompositeCharacter: He takes on more characteristics of Comic!Jarvis in his later appearances, going from chauffeur to general assistant to butler, and then becoming a supporting character to other heroes, while also being a LoveInterest to Aunt May much like Jarvis was in the entire period leading up to Creator/MarkMillar's ''ComicBook/CivilWar''.

* HonoraryUncle: [[spoiler:Following Tony's death]], Happy has come to love Peter as a nephew, partially out of obligation to a friend-and-brother who loved him like a son, but moreso because he sees in the boy the same noble heart that Tony once had. Happy's face practically ''glowed'' with love and pride as he watched Peter construct The Upgraded suit in a manner uncannily similar to how Tony constructed his Mark III armor, symbolically inheriting the legacy of Stark's heroic soul. And if everything goes well with [[spoiler: Aunt May]], Happy could very well become Peter's ''official'' uncle one day as well.
* HopelessSuitor: His actor confirms that Happy is in love with Pepper, but she and Tony have feelings for each other. [[spoiler: As of ''Far From Home'', he's had a lot more luck with May Parker.]]

* JerkassBall: In ''Film/SpiderManHomecoming'', Tony has Happy act as the point guy for his "mentorship" to Peter. Happy is pretty jerkish towards Peter throughout the movie, including ignoring him, not taking anything he says seriously on the occasions he ''doesn't'' ignore him, and hanging up when Ned tries to tell him about Toomes's hijack plan at the climax. Though to be fair to Happy, his crankiness is probably stemmed from Happy [[JerkassWoobie still recovering from his near-death experience]] in ''Iron Man 3'' (as Tony earlier told Peter to go easy on Happy due to what happened to him; it is no wonder Happy is annoyed with Peter pestering him) and the fact he has become more of a workaholic than before with his new job despite his recent injuries. Needless to say, Happy's jerkishness causes some of the movie's plot to occur. However, after Peter saves the day (and Happy's job), Happy apologizes and acts much nicer to him for the rest of the movie. In ''Film/SpiderManFarFromHome'' he's upgraded [[spoiler: to full-blown support staff for Peter... and possible family member, as he and May are (probably) confirmed to be dating at the very end.]]

* PromotedToLoveInterest: Inverted. In the comics, he is Pepper's love interest, and eventually her husband. In the films, he isn't, and instead supports Pepper and Tony being together. [[https://twitter.com/Jon_Favreau/status/328581485173043201 There remains one hint of his attraction to Pepper]], though; note the ''Series/DowntonAbbey'' scene he's seen watching. [[spoiler: As of ''Film/SpiderManFarFromHome'' this is played straight with May Parker.]]

!!!'''Appearances:''' ''Film/IronMan1'' | ''Film/IronMan2'' | ''Film/IronMan3'' | ''Film/SpiderManHomecoming''

* ReplacementGoldfish: Tony seems to regard her as one for both J.A.R.V.I.S. and Pepper, what with the GirlFriday name and picturing her as a redhead.

* RelatedInTheAdaptation: Downplayed, as "Morgan Stark" is still related to Tony, but in different ways. In the comics, Morgan is Tony's cousin, while in the films, [[GenderFlip she]]'s his daughter.

!!!'''Portrayed By:''' Yevgeni Lazarev, Costa Ronin
!!!'''Appearances:''' ''Film/IronMan2'' (portrayed by Lazarev) | ''Series/AgentCarter'' (portrayed by Ronin)

* TragicKeepsake: Happy fights off zombies using one of Iron Man's leftover repulsors, which is likely the only thing Happy has left to remember his close friend Tony Stark.

!!!'''Appearances:''' ''Film/IronMan1'' | ''Film/IronMan2'' | ''Film/{{The Avengers|2012}}'' | ''Film/IronMan3'' | ''Film/SpiderManHomecoming'' | ''Film/AvengersInfinityWar'' | ''Film/AvengersEndgame'' |

* FunWithAcronyms: '''F'''emale '''R'''eplacement '''I'''ntelligent '''D'''igital '''A'''ssistant '''Y'''outh

* MythologyGag: In ''Civil War'', Tony mentions that he pictures her as a redhead. In the comics, F.R.I.D.A.Y. is able to project a holographic avatar of herself, and sure enough, [[https://marvel.fandom.com/wiki/Friday_Stark_(Earth-616) she's a redhead.]]

* ThoseTwoGuys: With U, a similar robot arm.

[[folder:Captain Carter’s Howard Stark]]

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* ShipperOnDeck: He greatly approves of the romance between Peggy and Steve, even willing to watch them make out after [[MomentKiller interrupting their moment together.]]

!!''Harold “Happy” Hogan''

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* MajorInjuryUnderreaction: He merely says, "Ow" when he's shot through the shoulder by zombie Hawkeye before being dragged away.

* AlternateSelf: To the J.A.R.V.I.S. of the Sacred Timeline

* MamaBear: When Pepper gets her own PoweredArmour during [[spoiler: the FinalBattle in ''Film/AvengersEndgame'']], she definitely has shades of this towards Spidey, which makes sense considering her husband's own ParentalSubstitute and PapaWolf relationship with Peter. She also didn't object to Tony returning to heroics in a bid to bring back a Snapped!Peter, either.
-->'''Pepper:''' Hang on, I got you, kid.

* AlternateSelf: To the Hogan of the main timeline, coming from a universe where Tony never became Iron Man and worked with Killmonger to overthrow the Wakandan royal family.

* AlternateSelf: To the Howard Stark of the Sacred Timeline, coming from a timeline where he assists Captain Carter and builds the HYDRA Stomper for Steve Rogers using the Tesseract as a power source.