History Awesome / MadMen

* Don and Megan saving the Heinz account at the last minute.

-->'''Cooper:''' This ''is'' my business.

** Lane beating the crap out of Pete in a fair fist fight.

** Joan [[spoiler:telling Greg to leave and never come back, followed by her finally calling him out for raping her.]]

** Peggy effectively shaking Roger down for $400 in spite of the fact that he can fire her. [[spoiler:Even though Dawn steals it from her later]]

* Peggy effectively shaking Roger down for $400 in spite of the fact that he can fire her.

* Pete closing the deal with Mohawk, and rubbing it in Roger's face after Roger had kept trying to horn in on the deal.

* Pete [[CallingTheOldManOut calling Roger out]] after he insults the Japanese.

* [[ItMakesSenseInContext "Dude, there's cops, you can't go out."]] "''You'' [[InsultBackfire can't."]]

** "I'm not Campbell."

* Betty shooting her neighbor's pigeons after he threatens to kill Sally's dog.

* Ken's refusual to use his future father-in-law to create more business for Sterling Cooper Draper Price.

* Faye calling Don out on only liking "the beginnings of things."

* Don Draper gets his in the Season 1 finale, during a sales pitch for a ''slide projector''. It's a lot BetterThanItSounds.

* Don's full page letter in the New York Times, [[spoiler:venomously condemning big tobacco for the death merchants they are, followed by listing all the agencies who will still work with them.]] Now that's how you change with the times.

* Peggy getting "liberated" in "Waldorf Stories" and winning a game of strip-chicken with Rizzo. Balls. Of. Steel.

* Don pulls a great one in the second season finale by [[spoiler:kiboshing Duck's OutGambitted bigtime. "I don't have a contract."]]
* [[ShutUpHannibal "Mr. Campbell, who cares?"]]

* Peggy getting "liberated" in "Waldorf Stories" and winning a game of strip-chicken with Rizzo. Balls. Of. Steel.
* Don Draper gets his in the Season 1 finale, during a sales pitch for a ''slide projector''. It's a lot BetterThanItSounds.
* Bert Cooper, in the Season 1 finale: "Mr. Campbell... who cares?"
* Don does it again in the season 2 finale. His agency rival "Duck" has engineered the sale of Sterling-Cooper to a British ad company, a move that has left Duck as the new president of the agency. He tells Don that he has two choices now: either knuckle under to Duck, or find a job outside of advertising since he would have a non-compete clause in his contract. Don waits just a perfect beat, and drops the bomb: "Duck, I don't HAVE a contract."
* And his wife finally gets hers in season 3. Four words: Betty and the key.
* We're gonna need a whole new definition of the word "awesome" after the season three finale, specifically [[spoiler: "Sterling Cooper Draper Pryce, how can I help you?"]].
* Lane Pryce finally growing a set. After participating in the [[spoiler: conspiracy to form a new agency with Sterling, Cooper & Draper]], he gets a call from his boss in London who shouts and rants about how he's "Fired for incompetence! Fired for insubordination! Fired for treason!" and Pryce cheerfully replies, "Very good. Happy Christmas!" <click>
* In true {{Magnificent Bastard}} fashion, Bert Cooper has another CMOA that's a complete reversal of the "Who cares?" moment noted above, when he oh so subtly blackmails Don into signing the contract he'd earlier bragged about not having. "Would you say I know something about you, Don? When it comes down to it, who's really signing this contract?" Just to put that in perspective, it means that Cooper took the information Pete gave him in season one and filed it away for nearly ''three years,'' saving it for when he actually needed to use it. ''This'' is what separates the Magnificent Bastards like Bert from the [[SmugSnake Smug Snakes]] like Pete.
** Not bad for a guy [[spoiler: whose balls were cut off in an unnecessary surgery years before]] as we learn in ''The Suitcase".

** Not bad for a guy [[spoiler: who had his balls cut off in an unnecessary surgery years before]] as we learn in ''The Suitcase".

** Not bad for a guy [[spoiler: who had his balls cut off in a unnecessary surgery years before]] as we learn in ''The Suitcase".

* In true {{Magnificent Bastard}} fashion, Bert Cooper has another CMOA that's a complete reversal of the "Who cares?" moment noted above, when he oh so subtly blackmails Don into signing the contract he'd earlier bragged about not having. "Would you say I know something about you, Don? When it comes down to it, who's really signing this contract?" Just to put that in perspective, it means that Cooper took the information Pete gave him in season one and filed it away for nearly ''three years,'' saving it for when he actually needed to use it. ''This'' is what separates the Magnificent Bastards like Bert from the [[SmugSnake Smug Snakes]] like Pete.

* Peggy getting "liberated" in "Waldorf Stories" and winning a game of strip-chicken with Rizzo. Balls. Of. Steel.

* Dr. Mitchell becoming one of the few women on the show to see Don for what he is and turn down one of his come-ons.

CrowningMomentOfAwesome:
** Roger Sterling reading Pete Campbell the riot act in 1.04: "You live and ''die'' in this man's shadow, understand?"
** Don pulls a great one in the second season finale by [[spoiler:kiboshing Duck's OutGambitted bigtime. "I don't have a contract."]]
** [[ShutUpHannibal "Mr. Campbell, who cares?"]]
** [[ItMakesSenseInContext "Dude, there's cops, you can't go out."]] "''You'' [[InsultBackfire can't."]]
** Campbell vs. Cosgrove, both being assigned the same position. Blue-blood vs. red-blood.
** Betty finally [[spoiler: shows she has balls and confronts her husband about his past life. "You know I know what's in there".]]
** Pretty much the entirety of "Shut the Door, Have a Seat," with the exception of [[spoiler: the Don and Betty scenes]]
*** [[ItMakesSenseInContext "Well gentlemen, I suppose you're fired."]]
*** Don Draper once again proves he does more than act tough by [[spoiler:kicking a door down.]] {{Badass}}.
*** Lane Pryce [[spoiler:[[HeelFaceTurn going against St. John who has pushed him around endlessly]] to join up with the others]]

*** [[spoiler: "Joan. What a good idea."]]
*** "[[spoiler: Hello, Sterling Cooper Draper Pryce, how may I help you?]]"
** "When it comes down to it, who's really signing this contract anyway?"
** Joan clocking her [[spoiler: rapist husband]] Greg upside the head with a vase.
** Don's {{Kansas City Shuffle}} to get a rival ad agency to bankrupt themselves and ruin their relationship with Honda.
** Dr. Mitchell becoming one of the few women on the show to see Don for what he is and turn down one of his come-ons.
** Peggy getting "liberated" in "Waldorf Stories" and winning a game of strip-chicken with Rizzo. Balls. Of. Steel.

** Peggy brainstorming with Rizzo in the nude, and getting him to put his clothes back on first.

** Don's {{Kansas City Shuffle}} to get a rival ad agency to bankrupt themselves and ruin their relationship with Honda.

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