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* KnifeThrowingAct: One ad has Wilkins as a knife thrower with Wontkins standing at the target. Wilkins had already thrown three knives that landed well clear of the bullseye above Wontkins' head, but when an already-severely-injured Wontkins admits to not drinking Wilkins instant coffee, Wilkins decided to try his next throw blindfolded...
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After the Wilkins Coffee advertisement campaign, Wilkins and Wontkins [[RecycledScript were used for]] [[ArtifactTitle other brands]], such as Nash's Coffee, Kraml Dairy, La Touraine Coffee, Taystee Bread, Calso Water, Frank's Beverages, Dugan's Bread, Red Diamond Coffee, Merita Bread, Sohio, Martinson's Jomar and Faygo. The last ads featuring Wilkins & Wontkins were produced in 1969 for Community Coffee, just around the time Henson started work on ''Series/SesameStreet''. Though the characters have not reappeared in over 50 years, they remain an important part of Muppet history, as they represent Jim Henson's early success in the TV industry. And with the advent of video-sharing sites like [=YouTube=] and the unearthing of previously lost content from channels on the site; the Wilkins and Wontkins commercials are [[PopularityPolynomial perhaps more popular than ever]].

to:

After the Wilkins Coffee advertisement campaign, Wilkins and Wontkins [[RecycledScript were used for]] [[ArtifactTitle other brands]], such as Nash's Coffee, Kraml Dairy, La Touraine Coffee, Taystee Bread, Calso Water, Frank's Beverages, Dugan's Bread, Red Diamond Coffee, Merita Bread, Sohio, Martinson's Jomar and Faygo. The last ads featuring Wilkins & Wontkins were produced in 1969 for Community Coffee, just around the time Henson started work on ''Series/SesameStreet''. Though the characters have not reappeared in over 50 years, they remain an important part of Muppet history, as they represent Jim Henson's early success in the TV industry. And with Despite the Wilkins Coffee corporation itself shutting down in 1992, the Wilkins and Wontkins commercials are [[PopularityPolynomial perhaps more popular now than ever]], thanks to the advent of video-sharing sites like [=YouTube=] and the unearthing of previously lost content from channels on the site; the Wilkins and Wontkins commercials are [[PopularityPolynomial perhaps more popular than ever]].
site.
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%% * BeCarefulWhatYouWishFor: The theme of one commercial:
%% -->'''Wilkins:''' Boy, I'd give a million bucks for a cup of Wilkins coffee.\\
%% ''(a cup of coffee appears in his lap)''\\
%% '''Wontkins:''' ''(appearing beside him)'' Okay, buster, pay up!

to:

%% * BeCarefulWhatYouWishFor: The theme of one commercial:
%% -->'''Wilkins:''' Boy, I'd give a million bucks for a cup of Wilkins coffee.\\
%% ''(a cup of coffee appears in his lap)''\\
%% '''Wontkins:''' ''(appearing beside him)'' Okay, buster, pay up!



* BondOneLiner: Many commercials show Wilkins deliver a one-liner after causing Wontkins's latest mishap.

to:

* BondOneLiner: Many commercials show Wilkins deliver a one-liner after causing Wontkins's latest mishap. For example:

Changed: 1914

Removed: 263

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most of the ZC Es should be fixed now


%% * AmusingInjuries: A recurring theme in the commercials.

to:

%% * AmusingInjuries: A recurring theme in the commercials.commercials. Wontkins gets shot, stabbed, bludgeoned, trampled, and erased from existence at various points.



%% * BluntNo: Wontkins tends to say this.
%% * BondOneLiner: Present in many commercials:
%% -->'''Wilkins:''' I just filled my whole swimming pool with Wilkins Coffee.\\
%% ''(Wontkins falls in)''\\
%% '''Wontkins:''' Help, I'm drowning!\\
%% '''Wilkins:''' I told him he'd end up drinking Wilkins!

to:

%% * BluntNo: Wontkins tends to say this.
%%
this, simply responding with "no" to any request to drink Wilkins.
* BondOneLiner: Present in many commercials:
%%
Many commercials show Wilkins deliver a one-liner after causing Wontkins's latest mishap.
-->'''Wilkins:''' I just filled my whole swimming pool with Wilkins Coffee.\\
%% ''(Wontkins falls in)''\\
%% '''Wontkins:''' Help, I'm drowning!\\
%% '''Wilkins:''' I told him he'd end up drinking Wilkins!



%% * CorruptCorporateExecutive: Mr. Wilkins, the company owner.

to:

%% * CorruptCorporateExecutive: Mr. Wilkins, the company owner.owner, is often mentioned as being the one who signs off on Wilkins's madness.



%% * FiveAcesCheater: In one commercial when they are playing poker:
%% %% -->'''Wontkins:''' I've got five aces! Can you beat that?\\
'''Wilkins:''' ''(puts a container of Wilkins Coffee on the table)'' I've got a can of Wilkins Coffee! ''(takes out a gun and shoots Wontkins at point-blank range)'' Nothing beats Wilkins!

to:

%% * FiveAcesCheater: In one commercial when they are playing poker:
%% %% -->'''Wontkins:''' I've got five aces! Can you beat that?\\
'''Wilkins:'''
poker, Wontkins produces the classic five-aces hand. Wilkins responds appropriately.
-->'''Wilkins:'''
''(puts a container of Wilkins Coffee on the table)'' I've got a can of Wilkins Coffee! ''(takes out a gun and shoots Wontkins at point-blank range)'' Nothing beats Wilkins!



%% * TheFourthWallWillNotProtectYou: This crops up in a few commercials after Wilkins shoots Wontkins:
%% -->'''Wilkins:''' ''(pointing cannon at Wontkins)'' Okay, buddy, whaddaya think of Wilkins Coffee?\\
%% '''Wontkins:''' I never tasted it!\\
%% '''Wilkins:''' ''(fires cannon at Wontkins then aims the cannon towards the audience)'' Now, what do ''you'' think of Wilkins?\\\
%% '''Wilkins:''' With this camera, I shoot pictures of people who don't drink Wilkins Coffee.\\
%% '''Wontkins:''' I'm ready. [[TemptingFate Shoot!]]\\
%% ''(Wilkins [[ExactWords shoots Wontkins]] with the gun hidden in the camera)''\\
%% '''Wilkins:''' ''(swiveling the camera towards the viewer)'' Anybody else?\\\
%% '''Wilkins:''' Howdy, stranger, I hear you don't drink Wilkins Coffee.\\
%% '''Wontkins:''' Yeah, so what?\\
%% '''Wilkins:''' ''(puts three in his chest, then points the revolver toward the camera)'' Now, is there any other strangers in town?
* GameShowAppearance: One commercial features "Honest John Wilkin's Mammoth Quiz", a parody of rigged big-money quiz shows such as ''[[Series/TwentyOne Twenty-One]]'' and ''Series/The64000Question''.
%% ** The setting of one commercial:
%% --->'''Wontkins:''' ''(to Wilkins)'' You win a new car, or a case of Wilkins Instant Coffee!\\
%% '''Wilkins:''' I'll take the Wilkins Coffee!\\
%% '''Wontkins:''' ''(to the audience)'' We'll never get rid of that car...

to:

%% * TheFourthWallWillNotProtectYou: This crops up in In a few commercials after Wilkins shoots Wontkins:
%%
Wontkins, he outright threatens the viewer.
-->'''Wilkins:''' ''(pointing cannon at Wontkins)'' Okay, buddy, whaddaya think of Wilkins Coffee?\\
%% '''Wontkins:''' I never tasted it!\\
%% '''Wilkins:''' ''(fires cannon at Wontkins then aims the cannon towards the audience)'' Now, what do ''you'' think of Wilkins?\\\
%% '''Wilkins:''' With this camera, I shoot pictures of people who don't drink Wilkins Coffee.\\
%% '''Wontkins:''' I'm ready. [[TemptingFate Shoot!]]\\
%% ''(Wilkins [[ExactWords shoots Wontkins]] with the gun hidden in the camera)''\\
%% '''Wilkins:''' ''(swiveling the camera towards the viewer)'' Anybody else?\\\
%% '''Wilkins:''' Howdy, stranger, I hear you don't drink Wilkins Coffee.\\
%% '''Wontkins:''' Yeah, so what?\\
%% '''Wilkins:''' ''(puts three in his chest, then points the revolver toward the camera)'' Now, is there any other strangers in town?
* GameShowAppearance: GameShowAppearance:
**
One commercial features "Honest John Wilkin's Mammoth Quiz", a parody of rigged big-money quiz shows such as ''[[Series/TwentyOne Twenty-One]]'' and ''Series/The64000Question''.
%% ** The setting of one commercial:
%%
commercial is Wilkins on a game show, facing the choice between a new car and a can of Wilkins Coffee. He picks the latter.
--->'''Wontkins:''' ''(to Wilkins)'' You win a new car, or a case of Wilkins Instant Coffee!\\
%% '''Wilkins:''' I'll take the Wilkins Coffee!\\
%% '''Wontkins:''' ''(to the audience)''
We'll never get rid of that car...



%% -->'''Wontkins:''' Help, I've been imprisoned!\\
%% '''Wilkins:''' Why, fair damsel?\\
%% '''Wontkins:''' I don't drink Wilkins Instant Coffee!\\
%% '''Wilkins:''' Well, that's the way the old ball bounces.

to:

%% -->'''Wontkins:''' Help, I've been imprisoned!\\
%% '''Wilkins:''' Why, fair damsel?\\
%% '''Wontkins:''' I don't drink Wilkins Instant Coffee!\\
%% '''Wilkins:''' Well, that's the way the old ball bounces.



%% * GloriousMotherRussia: The setting of one commercial:
%% -->'''Wilkins:''' ''(to Wontkins)'' Give me some party line coffee.\\
%% '''Wontkins:''' How about some Wilkins, comrade?\\
%% '''Wilkins:''' That's capitalist coffee, you traitor! ''(whispering)'' Send two pounds through the back door.

to:

%% * GloriousMotherRussia: The setting of one commercial:
%%
commercial, which takes place in a cartoonish version of the Soviet Union.
-->'''Wilkins:''' ''(to Wontkins)'' Give me some party line coffee.\\
%% '''Wontkins:''' How about some Wilkins, comrade?\\
%% '''Wilkins:''' That's capitalist coffee, you traitor! ''(whispering)'' Send two pounds through the back door.



%% * GrievousBottleyHarm:
%% -->'''Wilkins:''' You want a can of Wilkins Coffee?\\
%% '''Wontkins:''' Naw, give me a bottle of ginger ale.\\
%% '''Wilkins:''' Okay. ''(WHAM!)'' But he would've liked the Wilkins.
%% * HappinessIsMandatory: Heavily implied in one commercial, where Wilkins is giving a speech while running for office.
%% -->'''Wilkins:''' Vote for me, and we'll all drink Wilkins coffee! ''(the crowd cheers and applauds)''\\
%% '''Wontkins:''' But I don't like Wilkins!\\
%% '''Wilkins:''' Elect to me, and you'll ''learn'' to like Wilkins! ''(the crowd cheers and applauds again, while Wontkins slumps in his seat)''

to:

%% * GrievousBottleyHarm:
%%
GrievousBottleyHarm: A few commercials have Wilkins use a bottle as a bludgeon.
-->'''Wilkins:''' You want a can of Wilkins Coffee?\\
%% '''Wontkins:''' Naw, give me a bottle of ginger ale.\\
%% '''Wilkins:''' Okay. ''(WHAM!)'' But he would've liked the Wilkins.
%% * HappinessIsMandatory: Heavily The idea of forcing people to like the coffee by law is heavily implied in one commercial, where Wilkins is giving a speech while running for office.
%% -->'''Wilkins:''' Vote for me, and we'll all drink Wilkins coffee! ''(the crowd cheers and applauds)''\\
%% '''Wontkins:''' But I don't like Wilkins!\\
%% '''Wilkins:''' Elect to me, and you'll ''learn'' to like Wilkins! ''(the crowd cheers and applauds again, while Wontkins slumps in his seat)''



%% -->'''Wilkins:''' This volunteer doesn't drink Wilkins Instant Coffee!\\
%% '''Wontkins:''' I hope you know what you're doing!\\
%% '''Wilkins:''' ''(begins sawing)'' Oh, I do!

to:

%% -->'''Wilkins:''' This volunteer doesn't drink Wilkins Instant Coffee!\\
%% '''Wontkins:''' I hope you know what you're doing!\\
%% '''Wilkins:''' ''(begins sawing)'' Oh, I do!



%% * SpaceWhaleAesop: These commercials were approaching this with obvious irony long before irony in advertising even existed.
%% * SquashedFlat:
%% -->'''Wontkins:''' I'm gonna drink this coffee and it's not Wilkins!\\
%% ''(Wilkins runs over Wontkins with a steamroller, flattening him)''\\
%% '''Wilkins:''' Doesn't that coffee taste kinda [[{{Pun}} flat]]?

to:

%% * SpaceWhaleAesop: These commercials were approaching this with obvious irony long before irony in advertising even existed.
%%
existed: drink Wilkins coffee, or a crazy lizard puppet will kill you.
* SquashedFlat:
%%
SquashedFlat: One commercial shows Wontkins get flattened to a paper-thin shape.
-->'''Wontkins:''' I'm gonna drink this coffee and it's not Wilkins!\\
%% ''(Wilkins runs over Wontkins with a steamroller, flattening him)''\\
%% '''Wilkins:''' Doesn't that coffee taste kinda [[{{Pun}} flat]]?



%% * StuffBlowingUp: Lots and ''lots'' of stuff. Even ''Wontkins himself''.
%% %% -->'''Wilkins:''' ''(manning a detonator)'' Ya' know, people who don't drink Wilkins coffee just blow up sometimes!\\
%% '''Wontkins:''' Aw, that's a lot of--\\
%% ''(Wilkins presses down on the detonator, causing Wontkins to somehow explode)''\\
%% '''Wilkins:''' See what I mean?

to:

%% * StuffBlowingUp: Lots and ''lots'' Objects randomly exploding are a common feature of stuff.the commercials. Even ''Wontkins himself''.
%% %% -->'''Wilkins:''' ''(manning a detonator)'' Ya' know, people who don't drink Wilkins coffee just blow up sometimes!\\
%% '''Wontkins:''' Aw, that's a lot of--\\
%% ''(Wilkins presses down on the detonator, causing Wontkins to somehow explode)''\\
%% '''Wilkins:''' See what I mean?



%% * WilliamTelling: Wilkins missed his target in the relevant ad.
%% -->'''Wilkins:''' We can still use the apple again!

to:

%% * WilliamTelling: One commercial shows Wilkins missed his target in and Wontkins doing the relevant ad.
%%
old trick of splitting an apple on the head with an arrow. After Wontkins claims to not like the coffee, Wilkins shoots, then after a thunk, ominously announces:
-->'''Wilkins:''' We can still use the apple again!
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After the Wilkins Coffee advertisement campaign, Wilkins and Wontkins [[ArtifactTitle were used for other brands]], such as Nash’s Coffee, Kraml Dairy, La Touraine Coffee, Taystee Bread, Calso Water, Frank's Beverages, Dugan's Bread, Red Diamond Coffee, Merita Bread, Sohio, Martinson's Jomar and Faygo. The last ads featuring Wilkins & Wontkins were produced in 1969 for Community Coffee, just around the time Henson started work on ''Series/SesameStreet''. Though the characters have not reappeared in over 50 years, they remain an important part of Muppet history, as they represent Jim Henson's early success in the TV industry. And with the advent of video-sharing sites like [=YouTube=] and the unearthing of previously lost content from channels on the site; the Wilkins and Wontkins commercials are [[PopularityPolynomial perhaps more popular than ever]].

to:

After the Wilkins Coffee advertisement campaign, Wilkins and Wontkins [[RecycledScript were used for]] [[ArtifactTitle were used for other brands]], such as Nash’s Coffee, Kraml Dairy, La Touraine Coffee, Taystee Bread, Calso Water, Frank's Beverages, Dugan's Bread, Red Diamond Coffee, Merita Bread, Sohio, Martinson's Jomar and Faygo. The last ads featuring Wilkins & Wontkins were produced in 1969 for Community Coffee, just around the time Henson started work on ''Series/SesameStreet''. Though the characters have not reappeared in over 50 years, they remain an important part of Muppet history, as they represent Jim Henson's early success in the TV industry. And with the advent of video-sharing sites like [=YouTube=] and the unearthing of previously lost content from channels on the site; the Wilkins and Wontkins commercials are [[PopularityPolynomial perhaps more popular than ever]].
Is there an issue? Send a MessageReason:
None


After the Wilkins Coffee advertisement campaign, Wilkins and Wontkins [[ArtifactName were used for other brands]], such as Nash’s Coffee, Kraml Dairy, La Touraine Coffee, Taystee Bread, Calso Water, Frank's Beverages, Dugan's Bread, Red Diamond Coffee, Merita Bread, Sohio, Martinson's Jomar and Faygo. The last ads featuring Wilkins & Wontkins were produced in 1969 for Community Coffee, just around the time Henson started work on ''Series/SesameStreet''. Though the characters have not reappeared in over 50 years, they remain an important part of Muppet history, as they represent Jim Henson's early success in the TV industry. And with the advent of video-sharing sites like [=YouTube=] and the unearthing of previously lost content from channels on the site; the Wilkins and Wontkins commercials are [[PopularityPolynomial perhaps more popular than ever]].

to:

After the Wilkins Coffee advertisement campaign, Wilkins and Wontkins [[ArtifactName [[ArtifactTitle were used for other brands]], such as Nash’s Coffee, Kraml Dairy, La Touraine Coffee, Taystee Bread, Calso Water, Frank's Beverages, Dugan's Bread, Red Diamond Coffee, Merita Bread, Sohio, Martinson's Jomar and Faygo. The last ads featuring Wilkins & Wontkins were produced in 1969 for Community Coffee, just around the time Henson started work on ''Series/SesameStreet''. Though the characters have not reappeared in over 50 years, they remain an important part of Muppet history, as they represent Jim Henson's early success in the TV industry. And with the advent of video-sharing sites like [=YouTube=] and the unearthing of previously lost content from channels on the site; the Wilkins and Wontkins commercials are [[PopularityPolynomial perhaps more popular than ever]].
Is there an issue? Send a MessageReason:
None


After the Wilkins Coffee advertisement campaign, Wilkins and Wontkins [[RecycledScript were used for other brands]], such as Nash’s Coffee, Kraml Dairy, La Touraine Coffee, Taystee Bread, Calso Water, Frank's Beverages, Dugan's Bread, Red Diamond Coffee, Merita Bread, Sohio, Martinson's Jomar and Faygo. The last ads featuring Wilkins & Wontkins were produced in 1969 for Community Coffee, just around the time Henson started work on ''Series/SesameStreet''. Though the characters have not reappeared in over 50 years, they remain an important part of Muppet history, as they represent Jim Henson's early success in the TV industry. And with the advent of video-sharing sites like [=YouTube=] and the unearthing of previously lost content from channels on the site; the Wilkins and Wontkins commercials are [[PopularityPolynomial perhaps more popular than ever]].

to:

After the Wilkins Coffee advertisement campaign, Wilkins and Wontkins [[RecycledScript [[ArtifactName were used for other brands]], such as Nash’s Coffee, Kraml Dairy, La Touraine Coffee, Taystee Bread, Calso Water, Frank's Beverages, Dugan's Bread, Red Diamond Coffee, Merita Bread, Sohio, Martinson's Jomar and Faygo. The last ads featuring Wilkins & Wontkins were produced in 1969 for Community Coffee, just around the time Henson started work on ''Series/SesameStreet''. Though the characters have not reappeared in over 50 years, they remain an important part of Muppet history, as they represent Jim Henson's early success in the TV industry. And with the advent of video-sharing sites like [=YouTube=] and the unearthing of previously lost content from channels on the site; the Wilkins and Wontkins commercials are [[PopularityPolynomial perhaps more popular than ever]].
Is there an issue? Send a MessageReason:
None


After the Wilkins Coffee advertisement campaign, Wilkins and Wontkins [[RecycledScript were used for other brands]], such as Nash’s Coffee, Kraml Dairy, La Touraine Coffee, Taystee Bread, Calso Water, Frank's Beverages, Dugan's Bread, Red Diamond Coffee, Merita Bread, Sohio, Martinson's Jomar and Faygo. The last ads featuring Wilkins & Wontkins were produced in 1969 for Community Coffee, just around the time Henson started work on ''Series/SesameStreet''. Though the characters have not reappeared in over 50 years, they remain an important part of Muppet history, as they represent Jim Henson's early success in the advertising industry, and with the advent of video-sharing sites like [=YouTube=], and the unearthing of previously lost content from channels on the site, the Wilkins and Wontkins commercials are [[PopularityPolynomial perhaps more popular than ever]].

to:

After the Wilkins Coffee advertisement campaign, Wilkins and Wontkins [[RecycledScript were used for other brands]], such as Nash’s Coffee, Kraml Dairy, La Touraine Coffee, Taystee Bread, Calso Water, Frank's Beverages, Dugan's Bread, Red Diamond Coffee, Merita Bread, Sohio, Martinson's Jomar and Faygo. The last ads featuring Wilkins & Wontkins were produced in 1969 for Community Coffee, just around the time Henson started work on ''Series/SesameStreet''. Though the characters have not reappeared in over 50 years, they remain an important part of Muppet history, as they represent Jim Henson's early success in the advertising industry, and TV industry. And with the advent of video-sharing sites like [=YouTube=], [=YouTube=] and the unearthing of previously lost content from channels on the site, site; the Wilkins and Wontkins commercials are [[PopularityPolynomial perhaps more popular than ever]].
Is there an issue? Send a MessageReason:
None


After the Wilkins Coffee advertisement campaign, Wilkins and Wontkins [[RecycledScript were used for other brands]], such as Nash’s Coffee, Kraml Dairy, La Touraine Coffee, Taystee Bread, Calso Water, Frank's Beverages, Dugan's Bread, Red Diamond Coffee, Merita Bread, Sohio, Martinson's Jomar and Faygo. The last ads featuring Wilkins & Wontkins were produced in 1969 for Community Coffee, just around the time Henson started work on ''Series/SesameStreet''. Though the characters have not reappeared in over 50 years (as of 2021), they remain an important part of Muppet history, as they represent Jim Henson's early success in the advertising industry, and with the advent of video-sharing sites like [=YouTube=], and the unearthing of previously lost content from channels on the site, the Wilkins and Wontkins commercials are perhaps more popular than ever.

to:

After the Wilkins Coffee advertisement campaign, Wilkins and Wontkins [[RecycledScript were used for other brands]], such as Nash’s Coffee, Kraml Dairy, La Touraine Coffee, Taystee Bread, Calso Water, Frank's Beverages, Dugan's Bread, Red Diamond Coffee, Merita Bread, Sohio, Martinson's Jomar and Faygo. The last ads featuring Wilkins & Wontkins were produced in 1969 for Community Coffee, just around the time Henson started work on ''Series/SesameStreet''. Though the characters have not reappeared in over 50 years (as of 2021), years, they remain an important part of Muppet history, as they represent Jim Henson's early success in the advertising industry, and with the advent of video-sharing sites like [=YouTube=], and the unearthing of previously lost content from channels on the site, the Wilkins and Wontkins commercials are [[PopularityPolynomial perhaps more popular than ever.
ever]].
Is there an issue? Send a MessageReason:
None


* ArtifactTitle: The characters are still mostly referred to as Wilkins and Wontkins by fans, even when they're advertising different products, including other coffee brands. Even the Jim Henson Company's official Youtube channel refers to them by those names.

to:

* ArtifactTitle: The characters commercials are still mostly referred to by fans as ''Wilkins Coffee'' and the characters as Wilkins and Wontkins by fans, Wontkins, even when they're advertising different products, including other coffee brands. Even the Jim Henson Company's official Youtube channel refers to them by those names.

Added: 170

Changed: 3086

Removed: 1950

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%% Administrivia/ZeroContextExample entries are not allowed on wiki pages. All such entries have been commented out. Add context to the entries before uncommenting them.



Many of these adverts have been cobbled together on [[https://www.youtube.com/watch?v=LmhIizQQol0 various videos]] [[https://www.youtube.com/watch?v=HVewx3-9x24 on YouTube.]]



* AmusingInjuries: A recurring theme in the commercials.

to:

%% * AmusingInjuries: A recurring theme in the commercials.



* BeCarefulWhatYouWishFor: The theme of one commercial:
-->'''Wilkins:''' Boy, I'd give a million bucks for a cup of Wilkins coffee.\\
''(a cup of coffee appears in his lap)''\\
'''Wontkins:''' ''(appearing beside him)'' Okay, buster, pay up!
* BitingTheHandHumor: The "TV Anti-Violence League" ad has Wontkins [[WavingSignsAround protesting]] the violent nature of the commercials as a satire of both MoralGuardians and the television censors, and to "appeal" to them, Wontkins is shot with a cannon [[GoryDiscretionShot from behind a curtain]].

to:

%% * BeCarefulWhatYouWishFor: The theme of one commercial:
%% -->'''Wilkins:''' Boy, I'd give a million bucks for a cup of Wilkins coffee.\\
%% ''(a cup of coffee appears in his lap)''\\
%% '''Wontkins:''' ''(appearing beside him)'' Okay, buster, pay up!
* BitingTheHandHumor: The "TV Anti-Violence League" ad has Wontkins [[WavingSignsAround protesting]] protesting the violent nature of the commercials as a satire of both MoralGuardians and the television censors, and to "appeal" to them, Wontkins is shot with a cannon [[GoryDiscretionShot from behind a curtain]].



* BluntNo: Wontkins tends to say this.
* BondOneLiner: Present in many commercials:
-->'''Wilkins:''' I just filled my whole swimming pool with Wilkins Coffee.\\
''(Wontkins falls in)''\\
'''Wontkins:''' Help, I'm drowning!\\
'''Wilkins:''' I told him he'd end up drinking Wilkins!

to:

%% * BluntNo: Wontkins tends to say this.
%% * BondOneLiner: Present in many commercials:
%% -->'''Wilkins:''' I just filled my whole swimming pool with Wilkins Coffee.\\
%% ''(Wontkins falls in)''\\
%% '''Wontkins:''' Help, I'm drowning!\\
%% '''Wilkins:''' I told him he'd end up drinking Wilkins!



* TheComplainerIsAlwaysWrong: It's really closer to, the complainer must ''die''! Wontkins has been squashed, shot, blown up, ''erased from existence'', and [[ArsonMurderAndJaywalking overcharged for his lunch]], just because he complains about Wilkins Coffee.

to:

* TheComplainerIsAlwaysWrong: It's really closer to, to the complainer must ''die''! Wontkins has been squashed, shot, blown up, ''erased from existence'', and [[ArsonMurderAndJaywalking overcharged for his lunch]], just because he complains about Wilkins Coffee.



* CorruptCorporateExecutive: Mr. Wilkins, the company owner.

to:

%% * CorruptCorporateExecutive: Mr. Wilkins, the company owner.



* DisproportionateRetribution: One of the main themes of these ads. Poor [[ButtMonkey Wontkins]] gets SquashedFlat, [[ElectricTorture electrocuted]], [[StuffBlowingUp blown up]], and [[ArsonMurderAndJaywalking forced to pay extra on his lunch bill]] just for disliking Wilkins Coffee.

to:

* DisproportionateRetribution: One of the main themes of these ads. Poor [[ButtMonkey Wontkins]] Wontkins gets SquashedFlat, [[ElectricTorture electrocuted]], [[StuffBlowingUp blown up]], up, and [[ArsonMurderAndJaywalking forced to pay extra on his lunch bill]] just for disliking Wilkins Coffee.



* ElevatorFloorAnnouncement:
-->'''Wilkins:''' Tenth floor: Pots, pans, home furnishings, and Wilkins Coffee!\\
'''Wontkins:''' Wilkins Coffee?!\\
'''Wilkins:''' Sure, you can't keep house without Wilkins.

to:

%% * ElevatorFloorAnnouncement:
%% -->'''Wilkins:''' Tenth floor: Pots, pans, home furnishings, and Wilkins Coffee!\\
%% '''Wontkins:''' Wilkins Coffee?!\\
%% '''Wilkins:''' Sure, you can't keep house without Wilkins.



* FiveAcesCheater: In one commercial when they are playing poker:
-->'''Wontkins:''' I've got five aces! Can you beat that?\\

to:

%% * FiveAcesCheater: In one commercial when they are playing poker:
%% %% -->'''Wontkins:''' I've got five aces! Can you beat that?\\



* TheFourthWallWillNotProtectYou: This crops up in a few commercials after Wilkins shoots Wontkins:
-->'''Wilkins:''' ''(pointing cannon at Wontkins)'' Okay, buddy, whaddaya think of Wilkins Coffee?\\
'''Wontkins:''' I never tasted it!\\
'''Wilkins:''' ''(fires cannon at Wontkins then aims the cannon towards the audience)'' Now, what do ''you'' think of Wilkins?\\\
'''Wilkins:''' With this camera, I shoot pictures of people who don't drink Wilkins Coffee.\\
'''Wontkins:''' I'm ready. [[TemptingFate Shoot!]]\\
''(Wilkins [[ExactWords shoots Wontkins]] with the gun hidden in the camera)''\\
'''Wilkins:''' ''(swiveling the camera towards the viewer)'' Anybody else?\\\
'''Wilkins:''' Howdy, stranger, I hear you don't drink Wilkins Coffee.\\
'''Wontkins:''' Yeah, so what?\\
'''Wilkins:''' ''(puts three in his chest, then points the revolver toward the camera)'' Now, is there any other strangers in town?
* GameShowAppearance:
** The setting of one commercial:
--->'''Wontkins:''' ''(to Wilkins)'' You win a new car, or a case of Wilkins Instant Coffee!\\
'''Wilkins:''' I'll take the Wilkins Coffee!\\
'''Wontkins:''' ''(to the audience)'' We'll never get rid of that car...
** Another commercial features "Honest John Wilkin's Mammoth Quiz", a parody of rigged big-money quiz shows such as ''[[Series/TwentyOne Twenty-One]]'' and ''Series/The64000Question'':
--->'''Wilkins:''' The jackpot question: what's the finest coffee?\\
'''Wontkins:''' Well, you told me to say Wilkins! ''(buzzer)''\\
'''Wilkins:''' Another quiz show bites the dust!
* GiantFootOfStomping: Well, normal-sized foot, courtesy of Mr. Wilkins, but still a stomping one, as seen in one commercial.
-->'''Wilkins:''' Want a cup of Wilkins Coffee?\\
'''Wontkins:''' What will Mr. Wilkins do if I don't?\\
''(Mr. Wilkins' foot comes down and stomps on Wontkins)''\\
'''Wilkins:''' Oh, he'll probably put his foot down.

to:

%% * TheFourthWallWillNotProtectYou: This crops up in a few commercials after Wilkins shoots Wontkins:
%% -->'''Wilkins:''' ''(pointing cannon at Wontkins)'' Okay, buddy, whaddaya think of Wilkins Coffee?\\
%% '''Wontkins:''' I never tasted it!\\
%% '''Wilkins:''' ''(fires cannon at Wontkins then aims the cannon towards the audience)'' Now, what do ''you'' think of Wilkins?\\\
%% '''Wilkins:''' With this camera, I shoot pictures of people who don't drink Wilkins Coffee.\\
%% '''Wontkins:''' I'm ready. [[TemptingFate Shoot!]]\\
%% ''(Wilkins [[ExactWords shoots Wontkins]] with the gun hidden in the camera)''\\
%% '''Wilkins:''' ''(swiveling the camera towards the viewer)'' Anybody else?\\\
%% '''Wilkins:''' Howdy, stranger, I hear you don't drink Wilkins Coffee.\\
%% '''Wontkins:''' Yeah, so what?\\
%% '''Wilkins:''' ''(puts three in his chest, then points the revolver toward the camera)'' Now, is there any other strangers in town?
* GameShowAppearance:
** The setting of one commercial:
--->'''Wontkins:''' ''(to Wilkins)'' You win a new car, or a case of Wilkins Instant Coffee!\\
'''Wilkins:''' I'll take the Wilkins Coffee!\\
'''Wontkins:''' ''(to the audience)'' We'll never get rid of that car...
** Another
GameShowAppearance: One commercial features "Honest John Wilkin's Mammoth Quiz", a parody of rigged big-money quiz shows such as ''[[Series/TwentyOne Twenty-One]]'' and ''Series/The64000Question'':
--->'''Wilkins:'''
''Series/The64000Question''.
%% **
The jackpot question: what's setting of one commercial:
%% --->'''Wontkins:''' ''(to Wilkins)'' You win a new car, or a case of Wilkins Instant Coffee!\\
%% '''Wilkins:''' I'll take
the finest coffee?\\
Wilkins Coffee!\\
%%
'''Wontkins:''' Well, you told me to say Wilkins! ''(buzzer)''\\
'''Wilkins:''' Another quiz show bites
''(to the dust!
* GiantFootOfStomping: Well, normal-sized foot, courtesy
audience)'' We'll never get rid of Mr. Wilkins, but still a stomping one, as seen in one commercial.
-->'''Wilkins:''' Want a cup of Wilkins Coffee?\\
'''Wontkins:''' What will Mr. Wilkins do if I don't?\\
''(Mr. Wilkins' foot comes down and stomps on Wontkins)''\\
'''Wilkins:''' Oh, he'll probably put his foot down.
that car...



-->'''Wontkins:''' Help, I've been imprisoned!\\
'''Wilkins:''' Why, fair damsel?\\
'''Wontkins:''' I don't drink Wilkins Instant Coffee!\\
'''Wilkins:''' Well, that's the way the old ball bounces.

to:

%% -->'''Wontkins:''' Help, I've been imprisoned!\\
%% '''Wilkins:''' Why, fair damsel?\\
%% '''Wontkins:''' I don't drink Wilkins Instant Coffee!\\
%% '''Wilkins:''' Well, that's the way the old ball bounces.



* GloriousMotherRussia: The setting of one commercial:
-->'''Wilkins:''' ''(to Wontkins)'' Give me some party line coffee.\\
'''Wontkins:''' How about some Wilkins, comrade?\\
'''Wilkins:''' That's capitalist coffee, you traitor! ''(whispering)'' Send two pounds through the back door.

to:

%% * GloriousMotherRussia: The setting of one commercial:
%% -->'''Wilkins:''' ''(to Wontkins)'' Give me some party line coffee.\\
%% '''Wontkins:''' How about some Wilkins, comrade?\\
%% '''Wilkins:''' That's capitalist coffee, you traitor! ''(whispering)'' Send two pounds through the back door.



* GrievousBottleyHarm:
-->'''Wilkins:''' You want a can of Wilkins Coffee?\\
'''Wontkins:''' Naw, give me a bottle of ginger ale.\\
'''Wilkins:''' Okay. ''(WHAM!)'' But he would've liked the Wilkins.
* HappinessIsMandatory: Heavily implied in one commercial, where Wilkins is giving a speech while running for office.
-->'''Wilkins:''' Vote for me, and we'll all drink Wilkins coffee! ''(the crowd cheers and applauds)''\\
'''Wontkins:''' But I don't like Wilkins!\\
'''Wilkins:''' Elect to me, and you'll ''learn'' to like Wilkins! ''(the crowd cheers and applauds again, while Wontkins slumps in his seat)''

to:

%% * GrievousBottleyHarm:
%% -->'''Wilkins:''' You want a can of Wilkins Coffee?\\
%% '''Wontkins:''' Naw, give me a bottle of ginger ale.\\
%% '''Wilkins:''' Okay. ''(WHAM!)'' But he would've liked the Wilkins.
%% * HappinessIsMandatory: Heavily implied in one commercial, where Wilkins is giving a speech while running for office.
%% -->'''Wilkins:''' Vote for me, and we'll all drink Wilkins coffee! ''(the crowd cheers and applauds)''\\
%% '''Wontkins:''' But I don't like Wilkins!\\
%% '''Wilkins:''' Elect to me, and you'll ''learn'' to like Wilkins! ''(the crowd cheers and applauds again, while Wontkins slumps in his seat)''



-->'''Wilkins:''' Any last requests, like for a cup of Wilkins coffee?\\
'''Wontkins:''' No.\\
'''Wilkins:''' You don't drink Wilkins?\\
'''Wontkins:''' No.\\
'''Wilkins:''' How shocking. ''(flips the switch to activate the electrocution)''



--->'''Wontkins:''' We'll never get rid of that car...
** When flying coach, Wontkins says he'll get off at the next town if the plane he's on only serves Wilkins Coffee. [[GilliganCut Cut to him getting chucked out of the plane.]]
--->'''Wilkins:''' ''[[WholesomeCrossdresser (dressed as a stewardess)]]'' [[ExactWords Next town five miles straight down!]]
** Wontkins' lunch rounds out to 75¢, [[BrutalHonesty but he admits to not have drank the Wilkins Coffee he was given]], resulting in his tab [[ArtisticLicenseLaw getting bumped up to $1.00]].
** Wilkins is getting ready to push [[CartoonBomb a bomb]] into Wontkins' house, asking him if his house has any Wilkins Coffee in it. Wontkins says no, despite this being akin to a HostageSituation.
* InsultBackfire:
-->'''Wilkins:''' This is Wilkins Coffee, the finest--\\
'''Wontkins:''' Ah, go soak your head!\\
'''Wilkins:''' In Wilkins Coffee? A pleasure. ''(literally soaks his head in a giant coffee cup)''

to:

--->'''Wontkins:''' We'll never get rid of that car...
** When flying coach, Wontkins says he'll get off at the next town if the plane he's on only serves Wilkins Coffee. [[GilliganCut Cut GilliganCut to him getting chucked out of the plane.]]
--->'''Wilkins:''' ''[[WholesomeCrossdresser (dressed as a stewardess)]]'' [[ExactWords Next town five miles straight down!]]
plane.
** Wontkins' lunch rounds out to 75¢, [[BrutalHonesty but he admits to not have drank the Wilkins Coffee he was given]], given, resulting in his tab [[ArtisticLicenseLaw getting bumped up to $1.00]].
** Wilkins is getting ready to push [[CartoonBomb a bomb]] bomb into Wontkins' house, asking him if his house has any Wilkins Coffee in it. Wontkins says no, despite this being akin to a HostageSituation.
%% * InsultBackfire:
%% -->'''Wilkins:''' This is Wilkins Coffee, the finest--\\
%% '''Wontkins:''' Ah, go soak your head!\\
%% '''Wilkins:''' In Wilkins Coffee? A pleasure. ''(literally soaks his head in a giant coffee cup)''



* {{Jerkass}}: Wilkins just loves his namesake's coffee -- and woe to Wontkins and anyone else who doesn't.
** Wontkins is also rather open about his insults, mostly towards coffee, with Wilkins trying to show him [[KarmicButtMonkey in a variety of ways]] how they'll get him nowhere.
* LampshadeHanging: Wilkins occasionally pokes fun at Wontkins' [[GenreBlindness inability to realize how their interactions usually end]].
-->'''Wilkins:''' Some people just ''never'' learn!

to:

* {{Jerkass}}: {{Jerkass}}:
**
Wilkins just loves his namesake's coffee -- and woe to Wontkins and anyone else who doesn't.
** Wontkins is also rather open about his insults, mostly towards coffee, with Wilkins trying to show him [[KarmicButtMonkey in a variety of ways]] ways how they'll get him nowhere.
* LampshadeHanging: Wilkins occasionally pokes fun at Wontkins' [[GenreBlindness GenreBlindness and inability to realize how their interactions usually end]].
-->'''Wilkins:''' Some people just ''never'' learn!
end.



-->'''Wontkins:''' Old Man Wilkins just hired me to sell his crummy Wilkins coffee.\\
(''Mr. Wilkins lights Wontkins on fire.'')\\
'''Wilkins:''' I think he just [[{{Pun}} fired]] you, too!

to:

%% -->'''Wontkins:''' Old Man Wilkins just hired me to sell his crummy Wilkins coffee.\\
%% (''Mr. Wilkins lights Wontkins on fire.'')\\
%% '''Wilkins:''' I think he just [[{{Pun}} fired]] you, too!



-->''(Wontkins appears next to Wilkins, who is brandishing a large club)''\\
'''Wontkins:''' ''(in a stilted, scripted manner)'' Wilkins makes good coffee.\\
''(Wilkins smacks Wontkins with the club)''\\
'''Wontkins:''' Better coffee?\\
''(Wilkins hits Wontkins again with the club)''\\
'''Wontkins:''' Wilkins makes the ''best'' coffee!\\
'''Wilkins:''' ''(nodding in approval)'' Congratulations.

to:

%% -->''(Wontkins appears next to Wilkins, who is brandishing a large club)''\\
%% '''Wontkins:''' ''(in a stilted, scripted manner)'' Wilkins makes good coffee.\\
%% ''(Wilkins smacks Wontkins with the club)''\\
%% '''Wontkins:''' Better coffee?\\
%% ''(Wilkins hits Wontkins again with the club)''\\
%% '''Wontkins:''' Wilkins makes the ''best'' coffee!\\
%% '''Wilkins:''' ''(nodding in approval)'' Congratulations.



** The main character of the ads is Wilkins, a vaguely lizard-ish puppet who regularly visits DisproportionateRetribution on [[WithFriendsLikeThese his friend]] Wontkins for the crime of disliking said coffee. This includes shooting Wontkins, stabbing him with a rapier, blasting him point-blank with a cannon, flattening him with a steamroller, and blowing up his house--and [[AbusiveAdvertising then Wilkins implies the same fate will befall the viewer as well]], if they don't drink Wilkins Coffee. When he isn't inflicting over-the-top violence in the name of coffee, Wilkins will gleefully soak his head in Wilkins Coffee (literally), and may even be willing to pay a million dollars for a single cup.

to:

** The main character of the ads is Wilkins, a vaguely lizard-ish puppet who regularly visits DisproportionateRetribution on [[WithFriendsLikeThese his friend]] friend Wontkins for the crime of disliking said coffee. This includes shooting Wontkins, stabbing him with a rapier, blasting him point-blank with a cannon, flattening him with a steamroller, and blowing up his house--and house - -and [[AbusiveAdvertising then Wilkins implies the same fate will befall the viewer as well]], if they don't drink Wilkins Coffee. When he isn't inflicting over-the-top violence in the name of coffee, Wilkins will gleefully soak his head in Wilkins Coffee (literally), and may even be willing to pay a million dollars for a single cup.



* {{Pun}}: A regular feature of the commercials. Example:
-->'''Wilkins:''' ''(to Wontkins)'' I have Wilkins Coffee and another kind of coffee.\\
'''Wontkins:''' I want the cheap stuff.\\
''(baby birds pop out of the can labeled "CHEAP COFFEE")''\\
'''Baby Birds:''' ''Cheep! Cheep! Cheep!''\\
'''Wilkins:''' Sorry, but that other coffee's for the birds!

to:

%% * {{Pun}}: A regular feature of the commercials. Example:
%% -->'''Wilkins:''' ''(to Wontkins)'' I have Wilkins Coffee and another kind of coffee.\\
%% '''Wontkins:''' I want the cheap stuff.\\
%% ''(baby birds pop out of the can labeled "CHEAP COFFEE")''\\
%% '''Baby Birds:''' ''Cheep! Cheep! Cheep!''\\
%% '''Wilkins:''' Sorry, but that other coffee's for the birds!



* RedOniBlueOni: The upbeat and manic Wilkins and the grouchy and depressive Wontkins.



* ReversePsycho: Wilkins ''and'' Wontkins.

to:

%% * ReversePsycho: Wilkins ''and'' Wontkins.



-->'''Wilkins:''' This volunteer doesn't drink Wilkins Instant Coffee!\\
'''Wontkins:''' I hope you know what you're doing!\\
'''Wilkins:''' ''(begins sawing)'' Oh, I do!

to:

%% -->'''Wilkins:''' This volunteer doesn't drink Wilkins Instant Coffee!\\
%% '''Wontkins:''' I hope you know what you're doing!\\
%% '''Wilkins:''' ''(begins sawing)'' Oh, I do!



* SpaceWhaleAesop: These commercials were approaching this with obvious irony long before irony in advertising even existed.
* SquashedFlat:
-->'''Wontkins:''' I'm gonna drink this coffee and it's not Wilkins!\\
''(Wilkins runs over Wontkins with a steamroller, flattening him)''\\
'''Wilkins:''' Doesn't that coffee taste kinda [[{{Pun}} flat]]?
* StewedAlive: One commercial has a CannibalTribe boiling Wilkins and Wontkins alive in a cup of Wilkins coffee. [[SkewedPriorities Wilkins is happy that Wontkins finally joined him in a cup of Wilkins.]]
* StuffBlowingUp: Lots and ''lots'' of stuff. Even ''Wontkins himself''.
-->'''Wilkins:''' ''(manning a detonator)'' Ya' know, people who don't drink Wilkins coffee just blow up sometimes!\\
'''Wontkins:''' Aw, that's a lot of--\\
''(Wilkins presses down on the detonator, causing Wontkins to somehow explode)''\\
'''Wilkins:''' See what I mean?

to:

%% * SpaceWhaleAesop: These commercials were approaching this with obvious irony long before irony in advertising even existed.
%% * SquashedFlat:
%% -->'''Wontkins:''' I'm gonna drink this coffee and it's not Wilkins!\\
%% ''(Wilkins runs over Wontkins with a steamroller, flattening him)''\\
%% '''Wilkins:''' Doesn't that coffee taste kinda [[{{Pun}} flat]]?
* StewedAlive: One commercial has a CannibalTribe boiling Wilkins and Wontkins alive in a cup of Wilkins coffee. [[SkewedPriorities Wilkins is happy that Wontkins finally joined him in a cup of Wilkins.]]
Wilkins.
%%
* StuffBlowingUp: Lots and ''lots'' of stuff. Even ''Wontkins himself''.
%% %% -->'''Wilkins:''' ''(manning a detonator)'' Ya' know, people who don't drink Wilkins coffee just blow up sometimes!\\
%% '''Wontkins:''' Aw, that's a lot of--\\
%% ''(Wilkins presses down on the detonator, causing Wontkins to somehow explode)''\\
%% '''Wilkins:''' See what I mean?



* TakeThat: Played with: up to now, commercials would just display the product and hope the people would buy it. Henson used these commercials to make fun of advertising itself in a mock-heavy-handed approach and essentially tell the people to buy the product being advertised -- [[SeriousBusiness or else!]]

to:

* TakeThat: Played with: up to now, commercials would just display the product and hope the people would buy it. Henson used these commercials to make fun of advertising itself in a mock-heavy-handed approach and essentially tell the people to buy the product being advertised -- [[SeriousBusiness or else!]]else!



'''Wilkins:''' Then, let me fix your set. ''(ducks down; [[DisproportionateRetribution television explodes]])''\\

to:

'''Wilkins:''' Then, let me fix your set. ''(ducks down; [[DisproportionateRetribution television explodes]])''\\elevision explodes)''\\



* TemptingFate: Poor Wontkins does this ''a lot'' when he refuses to believe anything bad will happen to him.

to:

%% * TemptingFate: Poor Wontkins does this ''a lot'' when he refuses to believe anything bad will happen to him.



* ThinkOfTheCensors: In one ad, Wontkins is carrying a [[WavingSignsAround picket sign]] reading "TV Anti-Violence League", and says that he's not gonna drink any more Wilkins Coffee [[MoralGuardians in protest of the violent commercials]]. Wilkins responds by [[RelaxOVision dropping a curtain]], and [[IgnoredEpiphany killing Wontkins anyway]].
* ThisIsGonnaSuck: Wontkins' default face just ''screams'' this, as he's usually, if not always, the victim of abuse courtesy of Wilkins, just for not liking coffee.

to:

* ThinkOfTheCensors: In one ad, Wontkins is carrying a [[WavingSignsAround picket sign]] reading "TV Anti-Violence League", and says that he's not gonna drink any more Wilkins Coffee [[MoralGuardians in protest of the violent commercials]]. commercials. Wilkins responds by [[RelaxOVision dropping a curtain]], curtain, and [[IgnoredEpiphany killing Wontkins anyway]].
anyway.
* ThisIsGonnaSuck: Wontkins' default face just ''screams'' this, face, as he's usually, if not always, the victim of abuse courtesy of Wilkins, just for not liking coffee.



* VocalEvolution: Wilkins and Wontkins sound markedly different in the early commercials; like most characters voiced by Jim Henson, they eventually settled into sounding similar to Kermit the Frog and Rowlf the Dog.
* WaterTorture: After Wilkins hits Wontkins [[PieInTheFace in the face]] with his strawberry shortcake, he follows up by slowly pouring the cup of Wilkins Coffee he offered on Wontkins' head, which is likely still hot.
* WhatWereTheySellingAgain:
** Funny how some commercials that feature characters threatening harm, bodily or otherwise, on someone who doesn't buy the advertised product can somehow overshadow the product itself and spawn merchandise of the characters doing the advertising.
** It's worth noting that this allowed the ads to be re-purposed for many, many products, most notably [[https://chicagotonight.wttw.com/2015/12/16/ask-geoffrey-how-small-downtown-building-escaped-demolition Kraml Milk]]. New versions of each commercial had to be made so that the puppets' voices and mouth movements matched, but the substance could remain the same.

to:

* VocalEvolution: Wilkins and Wontkins sound markedly different in the early commercials; like commercials. Like most characters voiced by Jim Henson, they eventually settled into sounding similar to Kermit the Frog and Rowlf the Dog.
* WaterTorture: After Wilkins hits Wontkins [[PieInTheFace in the face]] face with his strawberry shortcake, he follows up by slowly pouring the cup of Wilkins Coffee he offered on Wontkins' head, which is likely still hot.
* WhatWereTheySellingAgain:
** Funny how some commercials
WhatWereTheySellingAgain: Commercials that feature characters threatening harm, bodily or otherwise, on someone who doesn't buy the advertised product can somehow overshadow the product itself and spawn merchandise of the characters doing the advertising.
** It's worth noting that this
advertising. This allowed the ads to be re-purposed for many, many products, most notably [[https://chicagotonight.wttw.com/2015/12/16/ask-geoffrey-how-small-downtown-building-escaped-demolition Kraml Milk]]. New versions of each commercial had to be made so that the puppets' voices and mouth movements matched, but the substance could remain the same.



* WilliamTelling: [[GoryDiscretionShot Evidently, Wilkins missed his target]] in the relevant ad.
-->'''Wilkins:''' We can still use the apple again!

to:

%% * WilliamTelling: [[GoryDiscretionShot Evidently, Wilkins missed his target]] target in the relevant ad.
%% -->'''Wilkins:''' We can still use the apple again!
Is there an issue? Send a MessageReason:
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Added DiffLines:

** Wontkins is also rather open about his insults, mostly towards coffee, with Wilkins trying to show him [[KarmicButtMonkey in a variety of ways]] how they'll get him nowhere.
Is there an issue? Send a MessageReason:
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--->'''Wilkins:''' You miss a lot when you don't drink Wilkins.

to:

--->'''Wilkins:''' -->'''Wilkins:''' You miss a lot when you don't drink Wilkins.

Added: 63

Changed: 57

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* HighDiveHijinks: One commercial has Wontkins perform a high diving act at a carnival. Wilkins asks Wontkins if he wants some Wilkins coffee before he jumps, and Wontkins tells him, "No!". As Wontkins jumps, Wilkins moves the tank of water away and says, "You miss a lot when you don't drink Wilkins.", resulting in Wontkins hitting the ground.

to:

* HighDiveHijinks: One commercial has Wontkins perform a high diving act at a carnival. Wilkins asks Wontkins if he wants some Wilkins coffee before he jumps, and Wontkins tells him, "No!". As Wontkins jumps, Wilkins moves the tank of water away and says, "You away, resulting in Wontkins hitting the ground.
--->'''Wilkins:''' You
miss a lot when you don't drink Wilkins.", resulting in Wontkins hitting the ground.
Is there an issue? Send a MessageReason:
None

Changed: 3

Removed: 238

Is there an issue? Send a MessageReason:
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'''Wilkins:''' ''(puts three in his chest, then points the revolver toward the camera)'' Now, is there any other strangers in town?\\\
'''Wilkins:''' You gonna run against the Wilkins Coffee Party?\\
'''Wontkins:''' Start the race!\\
'''Wilkins:''' ''(pulls out a revolver)'' On your mark, get set, go. ''(blows him away, then points it at the camera)'' Nobody beats Wilkins!

to:

'''Wilkins:''' ''(puts three in his chest, then points the revolver toward the camera)'' Now, is there any other strangers in town?\\\
'''Wilkins:''' You gonna run against the Wilkins Coffee Party?\\
'''Wontkins:''' Start the race!\\
'''Wilkins:''' ''(pulls out a revolver)'' On your mark, get set, go. ''(blows him away, then points it at the camera)'' Nobody beats Wilkins!
town?
Is there an issue? Send a MessageReason:
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After the Wilkins Coffee advertisement campaign, Wilkins and Wontkins [[RecycledScript were used for other brands]], such as Nash’s Coffee, Kraml Dairy, Taystee Bread and Faygo. The last ads featuring Wilkins & Wontkins were produced in 1969 for Community Coffee, just around the time Henson started work on ''Series/SesameStreet''. Though the characters have not reappeared in over 50 years (as of 2021), they remain an important part of Muppet history, as they represent Jim Henson's early success in the advertising industry, and with the advent of video-sharing sites like [=YouTube=], and the unearthing of previously lost content from channels on the site, the Wilkins and Wontkins commercials are perhaps more popular than ever.

to:

After the Wilkins Coffee advertisement campaign, Wilkins and Wontkins [[RecycledScript were used for other brands]], such as Nash’s Coffee, Kraml Dairy, La Touraine Coffee, Taystee Bread Bread, Calso Water, Frank's Beverages, Dugan's Bread, Red Diamond Coffee, Merita Bread, Sohio, Martinson's Jomar and Faygo. The last ads featuring Wilkins & Wontkins were produced in 1969 for Community Coffee, just around the time Henson started work on ''Series/SesameStreet''. Though the characters have not reappeared in over 50 years (as of 2021), they remain an important part of Muppet history, as they represent Jim Henson's early success in the advertising industry, and with the advent of video-sharing sites like [=YouTube=], and the unearthing of previously lost content from channels on the site, the Wilkins and Wontkins commercials are perhaps more popular than ever.
Is there an issue? Send a MessageReason:
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Many of these adverts have been cobbled together on [[https://youtu.be/LmhIizQQol0 various videos]] [[https://www.youtube.com/watch?v=HVewx3-9x24 on YouTube.]]

to:

Many of these adverts have been cobbled together on [[https://youtu.be/LmhIizQQol0 [[https://www.youtube.com/watch?v=LmhIizQQol0 various videos]] [[https://www.youtube.com/watch?v=HVewx3-9x24 on YouTube.]]



--> '''Wilkins:''' And it's even better when it's mixed with boiling water!

to:

--> '''Wilkins:''' -->'''Wilkins:''' And it's even better when it's mixed with boiling water!



-->'''Wontkins''': Old Man Wilkins just hired me to sell his crummy Wilkins coffee.\\

to:

-->'''Wontkins''': -->'''Wontkins:''' Old Man Wilkins just hired me to sell his crummy Wilkins coffee.\\



'''Wilkins''': I think he just [[{{Pun}} fired]] you, too!

to:

'''Wilkins''': '''Wilkins:''' I think he just [[{{Pun}} fired]] you, too!

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