History Advertising / PartnershipToEndAddiction

** [[https://images.squarespace-cdn.com/content/v1/5707c54e37013bb703039abc/1467826060375-XW4834S9UJDFQ72PEPGM/image-asset.jpeg Several of]] [[https://res.cloudinary.com/wnotw/images/c_limit,w_1536,q_auto:good,f_auto/v1554231077/qye5oohxl7b6do9wcnil/partnership-for-a-drug-free-america-talk-now their]] [[https://res.cloudinary.com/wnotw/images/c_limit,w_1536,q_auto:good,f_auto/v1554231043/mgism2pfd4urxtuvrhxt/partnership-for-a-drug-free-america-talk-now print]] [[https://images.squarespace-cdn.com/content/v1/5707c54e37013bb703039abc/1467826121101-DRKLWMORZVPXMD9X3613/image-asset.jpeg ads]] have nursery rhymes with altered lyrics pertaining to drugs. The "Baa Baa Black Sheep", "ABCs" and "Humpty Dumpty" ads are adapted into television format.

** [[https://images.squarespace-cdn.com/content/v1/5707c54e37013bb703039abc/1467826060375-XW4834S9UJDFQ72PEPGM/image-asset.jpeg Several of]] [[https://res.cloudinary.com/wnotw/images/c_limit,w_1536,q_auto:good,f_auto/v1554231077/qye5oohxl7b6do9wcnil/partnership-for-a-drug-free-america-talk-now their]] [[https://res.cloudinary.com/wnotw/images/c_limit,w_1536,q_auto:good,f_auto/v1554231043/mgism2pfd4urxtuvrhxt/partnership-for-a-drug-free-america-talk-now print]] [[https://images.squarespace-cdn.com/content/v1/5707c54e37013bb703039abc/1467826121101-DRKLWMORZVPXMD9X3613/image-asset.jpeg ads]] have nursery rhymes with altered lyrics pertaining to drugs.

Most of the [=PSAs=] from this organization that span from its founding in 1985 to 2010 can be found [[https://www.youtube.com/watch?v=lc7FxLZ2kUU here]] for your viewing enjoyment, courtesy of [=HelloImAPizza=].

Most of the PSAs from this organization that span from its founding in 1985 to 2010 can be found [[https://www.youtube.com/watch?v=lc7FxLZ2kUU here]] for your viewing enjoyment, courtesy of [=HelloImAPizza=].

** On a much lighter note, the "Surfing Monkey" ad was inspired by [[https://dangerousminds.net/comments/doped_up_hopheads_buy_15_surfing_monkeys an incident]] where a friend of the producer purchased $400 worth of merchandise from [=QVC=] while high. He had no memory of it until the packages arrived.

* HeWhoMustNotBeSeen: In "Final Lesson", Susie is never actually shown aside from a photo of her as a child.

* DateRape: Implied to happen in one of the PSAs in the "Rewind" campaign.

** A 1996 ad had actor Caroll O'Connor talk about his son Hugh's drug addiction and eventual suicide. The last line is O'Connor telling parents to "get between your kids and drugs any way you can".

* RIghtWayWrongWay: In the "Nick and Norm" PSAs, Nick (right way) asserts that the drug trade funds terrorism, while Norm (wrong way) doesn't believe this and thinks that at worst it's a small percentage of that money.

** A 1996 ad had actor Caroll O'Connor talk about his son Hugh's drug addiction and eventual suicide as a result of the latter being unable to get clean. The last line is O'Connor telling parents to "get between your kids and drugs any way you can".

** On a much lighter note, the "Surfing Monkey" ad was inspired by [[https://dangerousminds.net/comments/doped_up_hopheads_buy_15_surfing_monkeys an incident]] where a friend of the producer purchased $400 worth of merchandise from [=QVC=] while high, and had no memory of it until the packages arrived.

** On a much lighter note, the "Surfing Monkey" ad was inspired by an incident where a friend of the producer purchased $400 worth of merchandise from [=QVC=] while high, and had no memory of it until the packages arrived.

* AdultFear: Just as many of their ads target parents as they do kids/teens.
** One ad titled "Graveyard" features a father talking to his son about drugs. [[spoiler: However, at the end, it's revealed that the father is talking to his son's gravestone because he didn't think he'd need to talk about drugs to a thirteen-year-old.]] The ad ends with the phrase "If you don't teach your kids to say no to drugs, it's as good as saying yes".
** Another ad with the same slogan as "Graveyard" titled "Final Lesson" has the main character, a girl named Susie, overdose and be taken away from her home in an ambulance because her parents never taught her about drugs.
** "Faces" has this more in the audio than the visuals; it tells parents that if they don't talk to their kids about drugs, they may become addicts right under their noses, which is visualized as a girl becoming more and more sickly-looking. The narrator describes it as "a problem that won't go away" as the girl's eyes go pale. One version of the ad ends it there, but the second, much more common variant has an offscreen person cover the girl with a sheet, with the narrator adding "Or even worse; one that does", confirming the girl has died.
** One series of ads implored parents to talk to their teen(s) about prescription drug abuse by showing babies attempting to open bottles of prescription pills (two of which put the bottles in their mouths).
** The 1996 ad in which actor Carroll O'Connor talks about his son Hugh's own drug addiction and eventual suicide as mentioned under Truth In Television.

* TheAggressiveDrugDealer: A lot of PSAs have this trope as the focus.

* ImpaledWithExtremePrejudice: A man is subjected to this fate in one anti-heroin PSA via falling onto a giant needle; this is meant to be a metaphor for how heroin addicts who start off by snorting it will eventually use the drug via injecting it into themselves.

* TheDeadRiseToAdvertise: A variation of such and a BaitAndSwitch: the narrator of one commercial suggests that they should have a celebrity endorsement, which they did via a slideshow of various celebrities who died from substance-related issues, including Creator/JohnBelushi and [[Music/TheDoors Jim Morrison.]]

* AmbiguousSituation: Whether or not Susie died in her spot. The line "Susie's parents never taught her that drugs maim; drugs ''kill''. So Susie learned one final lesson on her own" seems to imply such, but the ambulance leaving her house could imply that she's alive but in critical condition.