History Advertising / JayBushAndDuke

Although the commercial campaign is not as active as it once was, new ads are still occasionally made such as [[https://www.youtube.com/watch?v=5p6MP8kP43k one]] featuring former NFL quarter Creator/PeytonManning seen in 2023. Bush's maintains an [[https://www.bushbeans.com/en_US/about-us/bush-beans-dog-duke official webpage]] for Duke and also for a time maintained an [[https://www.instagram.com/itsdukebush/ Instagram page]]. A LicensedGame called Bush's Bean Dash was even available for a time on Android, but has been discontinued. A tie-in children's book, ''Duke's Trails: Duke Finds a Home'' (ostensibly by Duke himself) was also released in 2006.

Although the commercial campaign is not as active as it once was, new ads are still occasionally made such as [[https://www.youtube.com/watch?v=5p6MP8kP43k one]] featuring former NFL quarter Creator/PeytonManning seen in 2023. Bush's maintains an [[https://www.bushbeans.com/en_US/about-us/bush-beans-dog-duke official webpage]] for Duke and also for a time maintained an [[https://www.instagram.com/itsdukebush/ Instagram page]]. A LicensedGame called Bush's Bean Dash was even available for a time on Android, but has been discontinued.

Jay Bush and Duke is a series of advertisements for Bush's Baked Beans and occasionally spinoff products such as Bush's Grillin' Beans. The commercials mainly follow a typical format: Jay Bush introduces himself and his golden retriever TalkingDog Duke for Bush's Baked Beans, then calls for the director to "Roll that beautiful bean footage!" As the footage is played, he explains that the beans are slow-roasted with the secret family recipe to lock in the flavor. He finishes by stating that he's only shared the secret family recipe with Duke, but that he'd never tell. At this point, the audience is let in on Duke's latest scheme to sell off the family recipe for his own profit.

* ZanyScheme: Duke's schemes for selling off the secret family recipe range from the mundane, such as simply printing advertising flyers (albeit using a secret printing press in his basement) to the zany: spelling out a contact message in crop circles or getting bees to spell out this message in the air.

* BedsheetGhost: In one of the ads, Duke tries to con Jay as being the bedsheet ghost of his grandfather, but is given away by the tail sticking out from the bedsheet.

Although the commercial campaign is not as active as it once was, new ads are still occasionally made such as [[https://www.youtube.com/watch?v=5p6MP8kP43k one]] featuring former NFL quarter Peyton Manning seen in 2023. Bush's maintains an [[https://www.bushbeans.com/en_US/about-us/bush-beans-dog-duke official webpage]] for Duke and also for a time maintained an [[https://www.instagram.com/itsdukebush/ Instagram page]]. A LicensedGame called Bush's Bean Dash was even available for a time on Android, but has been discontinued.

Jay Bush and Duke is a series of advertisements for Bush's Baked Beans and occasionally spinoff products such as Bush's Grillin' Beans. The commercials mainly follow a typical format: Jay Bush introduces himself and his golden retriever TalkingDog Duke for Bush's Baked Beans, then calls for the director to "[[CatchPhrase Roll that beautiful bean footage!]]" As the footage is played, he explains that the beans are slow-roasted with the secret family recipe to lock in the flavor. He finishes by stating that he's only shared the secret family recipe with Duke, but that he'd never tell. At this point, the audience is let in on Duke's latest scheme to sell off the family recipe for his own profit.

* FourthWallGreeting: Jay Bus would introduce himself and Duke to the viewers, narrate the "beautiful bean footage" and then state that he's only shared the secret family recipe with Duke, but that he'd never tell.

Jay Bush and Duke is a series of advertisements for Bush's Baked Beans and occasionally spinoff products such as Bush's Grillin' Beans. The commercials mainly follow a typical format: Jay Bush introduces himself and his golden retriever TalkingDog Duke for Bush's Baked Beans, then calls for the director to "Roll that beautiful bean footage!" As the footage is played, he explains that the beans are slow-roasted with the secret family recipe to lock in the flavor. He finishes by stating that he's only shared the secret family recipe with Duke, but that he'd never tell. At this point, the audience is let in on Duke's latest scheme to sell off the family recipe for his own profit.

* SuperMultiPurposeRoom: In one of the ads, Duke is sitting inside Jay's home with a room full of blueprints and a monitor for his latest scheme to sell off the secret family recipe. He receives a "Jay Alert" on the monitor and pushes a button which instantly retracts his setup, transforming the room into Jay's living room with couches and a fireplace. Jay enters, none the wiser, and gives him a head rub and a chin scratch.

* ForcedTransformation: In one ad, Jay Bush introduces his "chili changer" remote control device which changes bland meals into bowls of Bush's chili. He then briefly uses it on Duke, changing him into a chili dog before changing hi back.

These advertisements tended to vary somewhat on whether Jay any idea of Duke's activities to sell off the family recipe. While many depicted him as being completely clueless, others showed him as being well aware of Duke's activities and taking measures to prevent them. Due to the popularity of the campaign, some ads even ditch the format entirely and simply used the two as more general {{mascot}} characters. The campaign was hugely successful, resulting in a huge uptick in sales of the product and Bush's becoming the market-leader in the category.

* CropCircles: In one ad, Jay Bush and Duke are walking through a cornfield. Jay gives his usual spiel about the secret family recipe and how he's only shared it with Duke, but Duke would never tell. They then come upon a crop circle. "You don't think... [=UFOs=]?" wonders Jay as the camera zooms out to reveal that the "crop circles" actually form the message "SECRET FAMILY RECIPE FOR SALE CONTACT DUKE". "Yeah. That's it. UFOs," agrees Duke.

* TalkingDog: Duke as Jay's talking dog. In many of the ads, Jay is aware of this fact, but still seems to think that Duke wouldn't spill the beans on the secret family recipe. One of the earliest, however, depicts Jay as [[YouCanTalk being shocked]] when Duke utters the phrase "Roll that beautiful bean footage."