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Could have been great.
This could have been the best fighting game ever.
When I first started playing the game, I was having a blast. It was flashy, colorful, insane! Aesthetically, I think it's the wildest game out there, the insanity could only compare to the Super Smash Bros games. The only thing I didn't like was the comic book motif in Ultimate MVC, it felt a little tacked on. (The character select screen and the menu screens are both in Comic Book style)
Gameplay is good. I like being able to pick three characters, it felt like there was more strategy involved. Also almost all the characters plays very differently, if not, it was a slight variation on the character's. Even more insane is the assist type each character has (which is 3). This means that every team is different each time.
One thing I don't like about fighting games are endless combos. I don't mind a short combo but Marvel VS Capcom 3 can go up to 100 combos. Sometimes even more. This is ridiculous, I remembered this one game I had with this person online who was obviously waaay better than me and as soon as the game started, he managed to hit my guy, and yup! That's it, my guy is dead from a 100-or-so hit combo. I don't consider this to be amazing or anything, I just consider it an over glorified KO that was blessed upon by what I assume is inhumane reflexes. I guess it's amazing, and this person should be very proud of himself, but it's just that this game has such a good concept, a 3-on-3 fighting game, that's genius! But unfortunately once you become insanely good at it, the game becomes less of a strategy-fighter and more of a first hit wins game.
This game is for you if you are into pulling off long combos but for everyone else, I think you can do better.
This is too bad, because I used to be a turned based Tactical RPG fan and to me, this fighting game was a think-on-your-feet strategy game, but that strategy was only an illusion, the real test is finding the longest combo (Read:Infinite) and exposing it.