Welp, now this movie makes a tad bit more sense. Keyword "bit". At least in regards to the subplot regarding the Chocolate Moose. This movie is based on the the children's book "The Legend of the American Rabbit" by Stewart Moskowitz.
http://www.amazon.com/Legend-American-Rabbit-Little-Simon/dp/0671455443
Stewart Moskowitz also did another children's book called "Too-Loose the Chocolate Moose" about a Moose who was a actually made out of Chocolate, thus he was a chocolate producing moose and thus more then a silly pun.
So the subplot involving Vultor kidnapping the Chocolate Moose is some sort shout out to the original authors other book. A cameo.
Still don't understand why Vultor thinks hogging the world's chocolate production leads to world domination...
This page's description is way too long, basically being a plot summary. Also, there shouldn't be spoilers in the lead section.
Keet cleanup