Daily Mail shenanigans aside, the reason is cost. Soda and soft drinks are cheaper by bulk than healthier options and demographically speaking your average hispanic or black is less likely to be affluent for one reason or another.
I changed accounts.
Hm. I dunno. Tom's theory sounds fairly reasonable, and one could also put forward an impressionability argument: minorities are, on average, less educated and less likely to have access to things that allow them to learn about the health value of foods, and thus would be more easily swayed by advertising.
Of course, that's also just a theory. You'd really have to go through and do an in-depth study here to really find out. All we can offer you is speculation, sadly...
I am now known as Flyboy.
That One Guy
These guys have got the right idea about it. It's the same reason why Mc Donald's is advertised more towards minorities as well.
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I have balls.
The answer is obvious: Soft drink companies are trying to spread obesity into the minority populations—or maybe they expect minority populations to have more fat people. I knew those fiends were up to something.
In all seriousness though, the other posters have it down well enough. Other than that, this could also just be the result of those companies wanting to include more minorities in their commercials to avoid being labeled as racists and all that jazz. In that case, oh the irony...
They never travel alone.
How was this calculated, exactly?
And let us pray that come it may (As come it will for a' that)
Fuzzy Orange Doomsayer
Found the original report
. Page 65 has the statistics about minorities, and page 19 has the methodology.
Nielsen calculates GR Ps as the sum of all advertising exposures for all individuals within a demographic group, including multiple exposures for individuals (i.e., gross impressions), divided by the size of the population, and multiplied by 100. We also use GRP data to calculate the following TV advertising measures: ■ Average advertising exposure is calculated by dividing total GR Ps for a demographic group during a specific time period by 100. It provides a measure of ads viewed by the average individual in that demographic group during the time period measured. For example, if Nielsen reports 2,000 GR Ps for 2- to 5-year-olds for a sugary drink brand in 2010, we can conclude that the average 2- to 5-year-old viewed 20 ads for that brand in 2010. ■ Targeted GRP ratios measure relative exposure to advertising between demographic groups. A targeted ratio greater than 1.0 indicates that the average person in the group of interest (e.g., the child in the child-to-adult ratio) viewed more advertisements than the average person in the comparison group (the adult). A targeted ratio of less than 1.0 indicates that the person in the group of interest viewed fewer ads. For example, a child-to-adult targeted ratio of 2.0 indicates that children viewed twice as many ads as adults viewed . . .
To assess potential targeted marketing to specific age or racial groups, we compared differences between demographic groups in their exposure to advertising for sugary drink and energy drink brands with differences that would be expected given each group’s average amount of TV viewing. The average weekly amount of time spent viewing TV in 2010 was obtained from Nielsen Market Breaks for each age and demographic group in the analysis. If the targeted ratio was significantly greater than the relative difference in TV viewed by each group, this suggests that the advertiser designed a media plan to reach this specific demographic group more often than would occur naturally
![[down]](https://static.tvtropes.org/pmwiki/pub/smiles/arrow_down.png "[down]"){kind=icon}
From the sounds of it, they checked advertising to blacks based on what blacks statistically watch, and checked advertising to Hispanics based on Spanish-language ads. (It sounds like they didn't check what Hispanics statistically watch on English-language channels.)
edited 4th Dec '11 8:50:50 PM by feotakahari
That's Feo . . . He's a disgusting, mysoginistic, paedophilic asshat who moonlights as a shitty writer—Something Awful
I've not read the report yet, but what are they considering "targeting nonwhite" in advertising?
"I don't know how I do it. I'm like the Mr. Bean of sex." -Drunkscriblerian
The Yale Rudd Center's reports on obesity haven't gotten much play in the mainstream American media, but everything from Inside Hispanic to the Daily Mail has noted their observation that soft drinks are marketed to nonwhite youth significantly more than to white youth (80% more for blacks, 50% more for Hispanics.) However, there's one question that the report doesn't address, and that I haven't seen asked in any of the news articles: why are soft drinks marketed more to nonwhites? What leads soft drink producers to believe, correctly or incorrectly, that nonwhite children should be marketed to more than white children?
(I haven't found the report on Yale Rudd's site, but this is their website
, and this is one of the news reports
.)
That's Feo . . . He's a disgusting, mysoginistic, paedophilic asshat who moonlights as a shitty writer—Something Awful