YMMV / Time-Life Music

• Audience-Alienating Premise: While most of Time-Life's series were big successes and resonated with their target audiences, there were a few flops over the years.
  • "Grooves," the magazine-formatted series of folk and alternative music first issued in 1994, is perhaps the best-known example. Reviewers with the website Both Sides Now noted that the promotional advertisements and mail flyers perhaps were a bit overdoing things in trying to market the new series to a skeptical target audience (college students and young adults who had grown tired of the same music being played on Top 40/classic hits and oldies/country radio stations day after day and were clamoring to hear something different). However, like many "magazine formatted" series of the time^note  — for instance, a different company issued a country music-intensive "new artists" magazine CD, which ended up being largely new artists who didn't resonate with the public, in lieu of music from established acts — there were few if any hits by any artists who mattered or ended up mattering, the series fell well short of expectations and was discontinued after less than a year and a half.

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