These are what we call the 'YMMV items.' Things that some people find in this work. We call them 'your mileage might vary' because not everyone sees these things in the same way. This starts discussions in the trope lists, a thing we don't want. Please use the discussion page if you'd like to discuss any of these items.
Broken Base: There has been a noticable split ever since the first single of BLUE was released. Some appreciate the dream pop found in kin and BLUE, while others believe the band has stagnated and prefer the more industrial-tinged electronic music of bounty and the Prelude series of videos. As the band is audiovisual, the trope extends to their videos as well: iamamiwhoami's aesthetic went from gritty, dirt- and plastic wrap-covered nature child to siren-like innocent goddess over the course of three albums.
It's sort of odd. Sometimes Jonna is considered the group itself as the project is her vision while the other people involved are considered just collaborators whom she works with often. It varies from person to person really.
Memetic Mutation: "YAMMAMIHOAMMY!" after the mispronunciation of their name during the Swedish Grammy awards.