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Video Examples / Criterion Games

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Need for Speed Unbound

The start screen of Electronic Arts and Criterion Games' "Need for Speed Unbound" (2022) begins with EA, Criterion, and Frostbite engine logos (past and present) and street art glitching in and out in a similar vein to the beginning of "Spider-Man: Into the Spider-Verse" (2018) as the camera zooms into the Chicago-inspired setting of Lakeshore City. Then it cuts to a slow-mo shot of some of the games' characters posing at a meetup with a car, and then another cut shows two cars, one of them being A$AP Rocky's modified Mercedes-Benz 190E 2.5-16 featured as the game's cover car, starting a race with cartoonish smoke coming off the rear tires of A$AP Rocky's car as it burns out to start. It then cuts to a couple of extended clips of a car in bumper cam driving through the streets of downtown Lakeshore as the game's logo appears and sometimes glitches out itself, with A$AP Rocky's original song for the game "Shittin' Me" playing. The Need for Speed 'N' logo from "Undercover" (2008) to "No Limits" (2015) also makes a brief appearance at the beginning and end of the bumper cam clips.

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Main / StartScreen

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